The 10th edition of the Global Talks Series features an insightful conversation with Mr. Franck Vaillant, Commercial Director at IDENA, a renowned French company specializing in animal nutrition and feed additive solutions. With more than 30 years of experience in the animal production industry, Franck Vaillant has been actively involved in international business development across global markets. Throughout his professional journey, he has focused on advancing science-based nutritional solutions that support animal health, performance, and sustainable livestock production. In this edition, he shares his perspectives on the evolving global poultry industry, including key challenges such as antibiotic reduction, gut health management, feed efficiency, and sustainability. He also discusses how IDENA is helping poultry producers through innovative nutritional strategies designed to improve bird resilience and production performance under modern commercial farming conditions. The discussion further highlights the growing potential of the Indian poultry industry and the increasing demand for natural and functional feed additive solutions in the years ahead.
Career Journey in Animal Nutrition
Franck Vaillant is currently Commercial Director at IDENA, a position he has held since 2023. Prior to this, he served for 12 years as Managing Director of a French animal nutrition company specialized in feed supplements. He began his career in the animal production sector in 1994. Throughout his professional journey, he has focused on driving international business development across all continents.
IDENA’s Vision for Poultry Nutrition
IDENA’s core vision is to support animal production through science-based nutrition while actively contributing to demedication in livestock. Our main focus is to provide natural and functional alternatives to traditional medicinal approaches, helping producers maintain performance through nutrition rather than treatment. In poultry, we focus on gut health, mineral balance, feed efficiency, and resilience of birds under commercial conditions. Our solutions combine R&D, field validation, and practical formulation expertise to ensure both technical efficiency and economic viability.
Global Poultry Industry Trends and Challenges
According to Franck Vaillant, the poultry industry is currently shaped by strong pressure on antibiotic reduction, feed cost volatility, and increasing genetic potential of birds. One of the major challenges is maintaining gut stability and performance in a context of reduced medication use. This drives a global shift toward preventive nutrition, functional additives, and precision feeding strategies that improve nutrient efficiency and animal robustness.
Supporting Sustainability and Antibiotic Reduction
Sustainability, gut health, and reduced antibiotic use are central pillars of IDENA’s nutritional approach.
The company develops feed additive solutions that support intestinal health, microbial balance, digestion efficiency, and oxidative stress management, helping poultry producers reduce their reliance on antibiotics while maintaining productivity.
IDENA’s solutions are backed by extensive R&D, laboratory studies, in vivo trials, and field validations conducted under different farming conditions worldwide. In addition, the company works on optimizing mineral and nutrient utilization to reduce environmental impact and improve sustainability at the farm level.
“The future of poultry production will
depend on our ability to combine
performance, sustainability,
and reduced medication use through
science-based nutrition and
innovative feed solutions.”
— Franck Vaillant, IDENA
Perspective on the Indian Poultry Industry
Franck Vaillant views India as one of the world’s fastest-growing poultry markets, driven by rising demand for affordable animal protein and rapid industry modernization. At the same time, he recognizes that the Indian market remains highly competitive and price-sensitive, requiring nutritional solutions that deliver both technical performance and strong economic returns.
He believes there are significant future opportunities for IDENA in India, particularly in supporting poultry producers with natural feed additive solutions focused on gut health improvement, feed efficiency optimization, and reduced medication use under local production conditions.
