In the intricate world of animal nutrition, the significance of supplementing trace elements like Zinc (Zn), Copper (Cu), Manganese (Mn), Iron (Fe), Iodine (I), and Selenium (Se) cannot be overstated. These elements play a pivotal role in ensuring the health and performance of livestock. However, the basal amounts of these trace elements found in standard commercial feeds simply fall short of meeting the animals’ requirements.

The key to unlocking the full potential of these vital trace elements lies in its bioavailability. Bioavailability refers to the retention of a trace element within the gut intestinal tract and is profoundly influenced by antagonistic interactions, particularly in poultry where phytate emerges as the arch-nemesis of essential trace minerals. Phytate forms stubborn complexes with these minerals, rendering them insoluble and thus unavailable for absorption. To combat this antagonism, numerous trace mineral sources have been developed based on solubility and chemical bonding.

But that’s not all; the timing and level of trace mineral delivery also come into play. This realization has led to a groundbreaking concept in trace mineral solutions – the fusion of organic and hydroxy minerals. This innovative approach has the potential to not only maintain but also elevate animal performance under various farm conditions. It’s imperative to emphasize that the proper timing and dosage of trace elements are paramount for ensuring optimal animal performance.

In today’s world, livestock producers face immense challenges due to stringent governmental regulations aimed at addressing environmental concerns. The novel ideas discussed above offer a glimmer of hope, promising improved absorption and reduced trace element supplementation, all while preserving production performance.

In Bonds We Trust: How Bonding Revolutionizes Trace Mineral Bioavailability
Commonly used trace mineral sources in animal nutrition include sulfate-based and oxide-based minerals, primarily chosen for their affordability. Sulfate trace minerals form ionic bonds with sulfate ligands, readily dissolving in water at a neutral pH, but their instability leads to complexation with phytate, reducing bioavailability. Conversely, oxide minerals form covalent bonds, rendering them insoluble in neutral pH and partially soluble in low pH, further hindering absorption.
To overcome these challenges, organic trace minerals and hydroxy trace minerals have emerged. Organic trace minerals shield metal centers with amino acids or proteinate ligands, limiting the formation of phytate complexes. Hydroxy trace minerals, with their unique covalent crystal structure, prevent phytate complexation and gradually dissolve at low pH, enhancing absorption. Additionally, hydroxy minerals boast cost-effective hydroxy and chloride ligands.

Comparative studies reveal that both organic and hydroxy trace minerals significantly outperform sulfate sources, with hydroxy and organic trace minerals yielding similar results. For instance, in broilers, hydroxy Zn and organic Zn show 144% and 142% improved bioavailability compared to Zinc sulfate (Figure 1).

Figure 1. The tibia recovery of Zinc, of birds fed different sources of Zinc (Linear P<0.001).

Precision Matters: The Power of Optimal Particle Size and Density
Particle size and density often go overlooked when selecting trace mineral sources. Ideal particle size and density minimize feed segregation and ensure proper mixability during production. These considerations are crucial, particularly for animals with low feed intake, as it guarantees that their limited consumption contains all vital nutrients, including minerals. This improved mixability can be done through a patented process (Optisize technology) of creating optimal particles that ensures particle size consistency and highly uniform. Confirmed through laser diffraction analysis, the process results in the ideal particle size (150-300 µm) with the ideal density (0.8-1.0 g/mL), whether it is zinc, iron or manganese, for improved blending/mixing, flowability, and reduce the carry-over risk.

Studies conducted with different trace element sources, such as MnSO4 and Hydroxy Mn, indicate improved mixing in complete feeds, enhancing feed quality and nutrient distribution. This is measured through an improve coefficient of variation or CV (lower % cv indicates better mixing, Figure 2). The mixability of trace elements in a diet is of particular importance to young animals, as they have a lower feed intake and therefore more important to get all the required nutrients, especially minerals, despite the low feed intake. Moreover, spherical particles in hydroxy minerals reduce dust potential, reducing mineral source losses during handling.

Figure 2. Coefficient of variation of Manganese within complete feeds (Hydroxy Mn and MnSO4 shown in the blue and black color bar, respectively). 10 feed samples were analyzed per batch and difference to expected levels is determined.

Figure 3. Dust potential of different Manganese source.

Furthermore, hydroxy minerals with spherical particles reduced “dustiness” of the product, leading to a lower dust potential (a lower number of dust potential indicates a lower loss of mineral source, see Figure 3) and this also lessens the chance inhalation of the product by workers in the feed mill or premix facility. Although a larger mineral particle size is preferred in feed or premix production, within the animal, it is the other way around. With a smaller particle size, this will lead to a larger surface area, allowing for an improved availability of the mineral.

The Strength of Synergy: The Power of Combining Organic and Hydroxy Trace Minerals
While the practice of combining different trace element sources is not new, recent developments have brought forth a game-changing concept: the 70:10 ratio of hydroxy to organic minerals. This innovation stems from the collaborative efforts of leading industry experts and academic professionals dedicated to optimizing animal productivity and well-being.

Research demonstrates that the combination of hydroxy and organic minerals far surpasses sulfate, hydroxy, or organic-only sources, as well as combinations of sulfate and organic minerals in terms of animal performance (Figure 4).

Figure 4. Effect of different zinc sources on end weight of broilers at 42 day.

In another study, the results clearly showed that a combination of 70 ppm Zn from hydroxy mineral plus 10 ppm Zn from organic mineral was superior in terms of end body weight as well as improving feed conversion (Figure 5).

Figure 5. Effect of different zinc sources (80 ppm Zn from ZnSO4, Hydroxy, Organic, or combination of 70 ppm Zn Hydroxy plus 10 ppm Zn Organic) on end weight (P = 0.003) and FCR (P < 0.001) of broilers. Different labels (a,b,c) indicate significant differences. p < 0.05 indicate significant differences.

This synergy results from the complementary release profiles of the two technologies, allowing animals to absorb trace minerals efficiently throughout their intestinal tract. Thus, once hydroxy minerals reach the area of low pH they slowly begin to release the small molecules of soluble metals one layer at a time while organic minerals maintain their structural integrity. Given the different molecular structures of the soluble metals from hydroxy and organic minerals, their absorption is extended further down the gut intestinal tract (Figure 6).

Figure 6. Illustration of the complementary release profile of the combination of hydroxy and organic trace minerals throughout the intestinal tract.

In conclusion, the choice of a trace mineral source is pivotal for supporting productivity, animal health, and environmental sustainability. When choosing the right minerals, remember that the bonding type determines bioavailability, the particle size, density and synergy between two sources enhances efficacy. The combination of organic and hydroxy trace minerals presents a revolutionary solution, offering precise trace element delivery and enhanced absorption, ultimately leading to optimal animal performance. In a world with ever-increasing challenges, these innovations provide a beacon of hope for the future of animal nutrition.

For further information, kindly write to us at customercareindia@trouwnutrition.com or
visit our website: www.trouwnutrition.in

By Dr. Shiva Kumar, Director – Technical, TN South Asia

Poultry derived food products are the most important animal protein sources globally. India is the third-largest egg producer and the fourth-largest chicken producer in the world. Poultry meat and eggs are the most important animal protein sources available, and a significant increase is forecasted in demand.

But there is also a significant number of challenges facing the Indian poultry and allied industries with respect to sustainable production of poultry meat and eggs where market demands, and consumer needs will put more constraints on the production systems and methods. These challenges are dynamic and diverse, and solutions and opportunities will require development of appropriate technology, using and advancing our knowledge base.

Sustainable poultry farming is based on three pillars: environmentally sound, socially responsible, and economically viable. For all these pillars, innovation will be key and hence, advances in animal nutrition will play an important role, where we have concrete challenges in economical optimization of the value chain and meeting product quality demands, whilst safeguarding animal wellbeing and human health.

Trouw Nutrition is an organisation that deeply cares about building a more sustainable future – both for our industry and for consumers. We are committed to transform science into actionable, practical nutrition and farm management solutions to help customers produce quality poultry meat and eggs. We support food producers with the technology that puts advice and data at their fingertips.

Feeding the Future is the essence of Trouw Nutrition (a Nutreco company), expressing the challenge to double food production while halving the carbon footprint. Our ambition is to contribute meeting the rising global demand with growing number of world population in a sustainable manner. The Trouw Nutrition way focuses on innovation, quality, sustainability, and integrated solutions.

Our solutions are built on four solid pillars. Each one contributes to help our customers adding more value to their business in a sustainable and a safe way.

Trouw Nutrition is built on a strong commitment to transform science into actionable, practical nutrition and farm management solutions. We focus on our four innovation pillars that deliver sustainability benefits to animals, farms, and the environment:

Early Life Nutrition:
Birds are confronted with various stressful events during their life, especially in critical transition periods such as hatch and transport. Provision of nutrition and water during the immediate post-hatch period and during transit from hatchery to farm has shown promising effects on broiler performance and health in the first days and weeks of life (Bergoug et al., 2013; Published results, Trouw Nutrition 2016). Early life interventions do not per se result in higher market weights or improved feed efficiency in each flock, but it will contribute to more stable and consistent performance and a reduced risk of birds developing health problems.

Health Life:
Animal Nutrition is an important part of the solution to help to contain Antimicrobial Resistance (AMR). Adequate animal nutrition (well-balanced and well-formulated feed) combined with good hygiene practices on farms and proper housing are key in promoting animal health and welfare. A balanced diet of compound feed supported by specialty feed ingredients/additives meets the animal’s physiological requirements and maintains the balance of the gut flora. Poultry Gut health is in fact a key factor in keeping birds healthy and resilient to stressors, such as heat or pathogens.

Trouw Nutrition Poultry Gut Health Solution, integrates Farm, Feed and Health approach.

Feed​ – Premixes, Young Animal Feed (ChickCare, NutriOpt, feed formulation advice including Intellibond C,
Feed safety: Fysal/Fylax/Toxo
Farm​ – Advice on farm management​ and biosecurity​, Selko pH (drinking water) with dosing systems
Health​ – Selko pH (water) + Selacid (feed), Gut health evaluation​

Water and feed acidification will contribute to maintaining a stable microbiota in poultry. The efficacy of organic and inorganic acids can be further enhanced by inclusion of medium chain fatty acids or other natural antimicrobial compounds that exert a broad-spectrum antimicrobial activity at relative neutral pH ranges.

Precision Nutrition:
From an economical point of view, we need in general to meet nutrient requirements of the birds in the most efficient and economical way and assure that animals are in good health to exploit their potential.

Efficient use of resources e.g. feed ingredients will benefit environmentally sound production. In this respect, use and conversion of co-products from the food and biofuel industry to highly animal nutrition products is contributing to sustainable production as well. One of the challenges in our industry is to be flexible with our raw material usage to manage higher use of low-quality ingredients and anticipate on fluctuations in raw material prices, whilst at the same time we need to have grip on variation in raw material quality and assure that the feed delivers the same high performance.

Near infrared reflectance spectroscopy (NIRS) is a rapid technique to evaluate the nutrient profile of feed ingredients. A more advanced precision nutrition system such as NutriOpt from Trouw Nutrition has incorporated NIRS, with its extensive nutrient databases.

NutriOpt is an integrated nutritional precision-feeding tool from Trouw Nutrition, which enables the poultry farmer or grower or feed miller to optimize both feed costs and production results to maximize financial benefits in the value chain. It consists of several key elements that complement and support one another in optimizing animal nutrition, performance and associated costs through precise real-time analysis, modelling and calculation.

To offer real-time feed analysis, Trouw Nutrition has introduced the NutriOpt On-site Adviser (NOA). This innovative solution reveals the real nutritional value of your feed ingredients and helps to improve performance and profitability. Powered by our comprehensive NutriOpt database, the NutriOpt On-site Adviser provides with accurate analytical results to make better-informed choices.

The portable NIR scanner and the mobile app enable you to get analytical results of nutrients in raw materials and finished feed onsite. The mobile app connects the handheld scanner to the NutriOpt nutritional database and advice on the nutritional value of the scanned materials. The NutriOpt On-site can be even connected to your decision-making tools for a smooth optimisation process.

NOA can perform convenient analysis without samples leaving your farm, and the poultry farm owner can enjoy a greater control over their animal performance.
In relation to feed safety, mycotoxins are probably one of the most important risk factors that need to be controlled among the Indian poultry Industry. It is also encouraging to note, that rapid diagnostics are now more widespread globally adopted for quality control to take appropriate measures once mycotoxin contamination in raw materials is detected. It is an essential part of feed quality assurance and with the right measures the risks can be mitigated, which will prevent unexpected performance losses and health problems.

Measuring mycotoxin levels in feed can be time-consuming and requires specialised and costly methodology. Trouw Nutrition offers “Mycomaster”, a tool to analyse mycotoxins.

Mycomaster provides rapid, cost-effective, and quantitative mycotoxin analyses of over 40 validated feed raw materials and final feed. And it works on-site, bringing flexibility to testing frequency, in support to Feed quality control, formulation decisions and remediation strategies.

Tackling the challenges:
The importance of using a holistic approach to enable successful conversion of feed into high quality poultry protein in a sustainable way is evident for the Indian poultry producers. These high producing birds must be able to consume, digest, absorb and convert sufficient nutrients to meet their genetic potential, and do this consistently from flock to flock. To do this successfully and achieve high consistent production with acceptable risk will require increased use of existing technology and expanding our knowledge and information network. At Trouw Nutrition, we have the tools to support the challenges faced by the poultry producers to make better choices to support the production chain. For a complete overview of our tools and services, please contact your nearest Trouw Nutrition expert/representative.

For further information, kindly write to us at customercareindia@trouwnutrition.com
or visit our website: www.trouwnutrition.in

Dr. Stuti Baruah, Program Manager – Feed Safety, Trouw Nutrition South Asia

Mycotoxicosis are diseases caused by the poisonous effects of the toxins produced by filamentous micro fungi (i.e., toxigenic moulds). Hundreds of mycotoxins are known and can produce mild to severe toxic effects when they occur above levels of concern. Poultry is particularly susceptible to mycotoxicosis, as they are often fed diets that contain a variety of grains and other ingredients that may be contaminated with mycotoxins.

The importance of mycotoxin problems in poultry is probably considerable yet difficult to measure directly. Chronic low levels of exposure to more than one type of mycotoxin appears to be a very common now a days. Usage of alternate raw materials in poultry diets also causes the risk of exposure to multiple mycotoxins.

Multiple mycotoxicosis in poultry refers to the presence of two or more different mycotoxins in the same feed or feed ingredient, which can lead to more severe and complex symptoms. The symptoms of mycotoxicosis in poultry can vary depending on the type and degree of the toxin exposure.

Some of the most common symptoms include decreased feed intake, reduced growth, poor-egg production, decreased immunity, and even death in severe cases. When multiple mycotoxins are present, the symptoms may be more severe and may include a range of different effects on the birds’ health and performance.

Feed and food production chains are at risk, globally due to –

•  Mycotoxin contamination is one of the main threats in feed production. Improper feed storage, heat & humidity favour the growth of toxicogenic fungi, which produce mycotoxins.
• The sharp rise in international trade has intensified the mycotoxin risk globally.
• Mycotoxin levels in feed and food require careful monitoring and control.

Mycotoxins can have additive, synergistic, and antagonistic effects with other toxins, infectious agents, and nutritional requirements. Mycotoxins can also interact with drugs used as therapeutic agents and diminish the effects of vaccines administered to poultry.

Common mycotoxins associated with mycotoxicosis in poultry include Aflatoxins, Ochratoxins, Fumnonisins, Zearalenone, and Trichothecenes such as deoxynivalenol (DON) and T-2 toxins. Chronic or intermittent exposure can occur in regions where grain and feed ingredients are of poor quality and when feed storage is substandard or prolonged. Impaired production efficiency can be a clue to a mycotoxin problem, as can improvement due to correction of feed management deficiencies.

Clinical signs of mycotoxin exposure in poultry may include the following:

• GI issues
• Organ damage, particularly liver and kidneys
• Immunosuppression

Oral ulcers and crusts occurring on the palate or tip of the tongue and oesophagus can occur with exposure to mycotoxins, including aflatoxin and mycotoxins produced by Fusarium toxins, such as the trichothecenes T-2 toxin (T-2), deoxynivalenol (DON).

Diagnosis of mycotoxicosis can be done by:

• History; clinical signs
• Mouldy feed
• Detection and quantification of specific mycotoxins

Feed and ingredient samples should be properly collected and promptly submitted for analysis.

Material wise Mycotoxin analysis that can be done:
Prevention of Mycotoxicosis can be done by using Mould-free feed and ingredients implementing good agricultural practices and management practices.

3 D approach for Mycotoxin Risk Management: Using a broad-spectrum mycotoxin binder would help farmers mitigate the risk of multiple mycotoxins. TOXO-XL offers a total solution against a broad spectrum of toxins produced by moulds, TOXO-XL forms part of an integrated approach at supporting health of livestock and poultry to maintain health status and performance during exposure to mycotoxins. TOXO-XL is designed for all poultry, dairy and pig species and contains multiple mechanisms to help support the animal in dealing with mycotoxins. TOXO-XL consists of an effective aflatoxin binder and specific ingredients that support gut wall integrity and the immune system.

TOXO® XL is based on 3 pillars of protection:

1. Mycotoxin binding
2.Gut wall protection
3.Immuno modulation

Benefits of 3-D approach by Trouw Nutrition’s Toxo-XL:

• Binds and eliminates mycotoxins.
• Strengthens intestinal barriers.
• Modulates immune response.
• Mitigates animal performance impairment caused by exposure to mycotoxins.

Highly layered smectite clays present in Toxo-XL have high aflatoxin binding. It binds with other polar mycotoxins and LPS. Glucose biopolymers protect the tight junctions and Beta glucans provide immunity. This is the three-dimensional way of mycotoxin risk management.

In conclusion, mycotoxins are silent thieves that eat away profits in livestock and poultry production by affecting performance and health. It is important to routine scan raw materials and finished feed to take appropriate actions.
It is impossible to have one silver bullet to bind and eliminate all mycotoxins, emerging mycotoxins and counteract the immunosuppression caused by synergies and interactions of multiple mycotoxins. Hence, producers need to look at more integrated and holistic approach to counter multiple mycotoxin challenge.
3-D approach gives a more rational, scientific approach to negate the detrimental effects of multiple mycotoxin challenges in poultry and livestock production.

For further information, kindly write to us at customercareindia@trouwnutrition.com or visit our website: www.trouwnutrition.in

References: Manual of poultry diseases, Selko internal data.

Pioneering Women – In the Poultry Industry

In this issue of Poultry Creations magazine, we extend a warm welcome to Dr. Chandani Parihar, Director-Marketing at Nutreco India, under the compelling theme of “Pioneering Women in the Poultry Industry.”

Dr. Chandani Parihar, a veterinary graduate from G.B. Pant University, Pantnagar, and a Master’s Graduate in Agri-Business Management from MANAGE, Hyderabad, embodies a remarkable blend of academic prowess and professional acumen. With experience gained from the Big Four and a career focussed on strategic marketing in animal and aqua nutrition, Dr. Chandani stands as a trailblazing figure in the animal industry. Responsible for brands like Trouw Nutrition and Skretting, she contributes significantly to strategic initiatives, including Mergers & Acquisitions and investments in Indian startups. Her journey reflects resilience, expertise, and an unwavering visionary spirit. This exclusive interview promises insights into her experiences, challenges, and serves as a source of inspiration, highlighting the pivotal role of women in driving the dynamic evolution of the animal protein sector.”

Poultry Creations: As a pioneering woman in the animal sector, what pivotal experiences or milestones shaped your journey, and how have these experiences influenced your approach and outlook within the industry?

Dr. Chandani: While I would not say pioneering woman, but yes there were few representations of diversity in the industry compared to when I had joined. What shaped my career is I believe being trusted with important decision making, giving the freedom to think out of box and act individually. This helped me to quickly learn and grow in the field and for that matter is important for any employee in shaping their career path and gaining new experiences. I am glad about the opportunity that I had with Nutreco about 6 years back when we were building ourselves in the South Asian market. However, from early on in my career I have had the fortune to interact with customers and various stakeholders because of which it became easier to understand market conditions, customer requirements and how these insights can be utilised for bringing in solutions ensuring that I am able to contribute to the organisations.

Poultry Creations: Within the animal industry, particularly in a male-dominated sector like poultry, have there been significant challenges you faced as a woman? Looking back on your early days in this industry, were there specific instances where you encountered hurdles, and did you receive support or motivation from individuals within the industry to navigate through those challenges?

Dr. Chandani: The sector is male-dominated but as such I had not faced any gender specific challenges, at the end of the day we are all employees of our respective organisation fulfilling our respective duties. There were certainly hurdles at the start of the career as I was learning about business, industry and ways to contribute. However, a healthy work environment and supportive colleagues made it easier. I have been lucky to have good mentors. Their experience in multiple industries, leadership style to challenge and motivate while continuously supporting at the back end has been a critical building factor. The industry is still very niche and talent/capacity building remains a challenge as that leads to saturation of ideas. With my current responsibilities, I also try to bring in more diversity with female candidates and candidates from other industry.

Poultry Creations: Marketing is a challenging field. How do you navigate through these challenges and achieve success in this area? Additionally, could you share which specific strategies or approaches have proven effective for achieving success in marketing?

Dr. Chandani: I will not say marketing is challenging but it is dynamic. It requires one to be on top of the facts, data and current market scenario to implement the right thing at the right place in right time. My mantra to achieving success in marketing is knowing every aspect of your market & customers. Having an Omni channel presence is what really boosted our brand presence. Implementing digital marketing, which was fairly new when I had started, and being consistent with our efforts paid off.

Poultry Creations: How do you efficiently balance and execute marketing strategies for two diverse brands, such as Nutreco’s Animal Nutrition – Trouw Nutrition and Aqua Nutrition – Skretting, concurrently operating within the complex landscape of the Indian market?

Dr. Chandani: I would say that it is quite a daunting task given that both B2B and B2F marketing channels are very different and each species has their own sets of challenges. It does require you to understand the markets well, but I always say that basics of marketing never change, implementation strategies can be tweaked as per the market requirement and that is how we try to balance between the brands. The objective remains to have similar voice while maintain the integrity of individual brands. We really want to emphasize to the Indian audience about Nutreco’s global presence, our more than 125 years of history supporting farmers, feed millers and other stakeholders while bringing in solutions via the two leading global brands – Trouw Nutrition and Skretting.

Poultry Creations: Considering the fast-paced evolution of technology and sustainability demands, how do you envision the role of women evolving in the animal industry over the next decade?

Dr. Chandani: As an organisation we are extremely conscious of the changing technology scenario and evolving sustainability demands. Digital innovations – whether it is bringing innovative services or investing into IoT start-ups – forms a core focus criteria. Similarly in terms of sustainability we have defined our Sustainability Roadmap in alignment with United Nations Sustainable Development Goals. In fact, Skretting was recently named as Climate Leaders 2023 by PwC. When it comes to the contribution of women in these evolving scenarios, I believe they play a significant role given that women are traditionally known for being multi-taskers and communicators. Communicating to multiple stakeholders about the importance of implementing the changes is going to be the first critical step. Women are also significantly stepping up in the space of research and innovation; more than 30% of our researchers globally are females. Hence, their contribution and role is extremely important in the coming years.

Poultry Creations: How do you perceive the trajectory of industry growth within the animal sector, especially in the context of advancements in technology and evolving consumer demands?

Dr. Chandani: Technological advancements are impacting all facets of our life and the same is the case for the livestock industry as well. We are seeing more and more development when it comes to Internet of Things (IoT) platforms across the value chain. The developments are playing a crucial role in improving and maintaining quality of produce, improving efficiency in the production system and enhancing farm management. Technological advancements are also directly related to the evolving consumer demands and behavior. We see more Direct to Consumer (DTC) offerings that focus on tags like antibiotic free, mycotoxin free, safe to consume. This is all evolving the landscape for feed-to-food safety and antimicrobial resistance programmes.

Poultry Creations: How do you think fostering a collaborative environment and encouraging teamwork contributes to achieving organizational goals and enhancing productivity within a team?

Dr. Chandani: Collaborative environment and teamwork are extremely crucial in achieving organizational goals. The aim is to avoid silo working as that leads to lack of communication, delays and in worst case scenario business losses. For a holistic learning environment, communicating with multiple stakeholders and fostering teamwork helps to improve efficiencies, bring in new ideas and lead to more healthy work environment for engaged employees. We often run campaigns and projects, switching the roles of project leader, ideation, and implementer so that every employee understands the requirement and challenges of each role, promoting more inclusive culture.

Poultry Creations: What specific marketing strategies and promotional initiatives should be adopted within the poultry industry to effectively address the challenge of selling chicken and eggs below their production costs, aiming for beneficial outcomes for both farmers and consumers?

Dr. Chandani: Collaborative working among the industry key player to increase the awareness and demand is the first step. NECC ran a very successful campaign to raise awareness about eggs. Covid played a part in boosting the importance of animal protein. Even so, there are significant steps that need to be taken to bust common myths related to animal protein consumption and production.

Poultry Creations: Beyond your professional endeavors, what are some personal hobbies or interests that you indulge in, and how do you find a balance between these pursuits and your impactful career in the poultry industry?

Dr. Chandani: Beyond work, I am a big-time foodie and a fitness enthusiast. I do like to explore new things. I am lucky in that my work takes me around the globe and lets me pursue my love for food and my hustle to stay fit lets me excel at my workplace.

Poultry Creations: What advice or message would you convey to aspiring women entrepreneurs looking to venture into this industry, drawing from your own experiences and success as a woman in the animal industry?

Dr. Chandani: For the young women entrepreneurs looking to venture in animal nutrition industry, I will recommend to be fearless and start by understanding the industry from the grass root level. Travel and interact with stakeholders as much as possible, especially in your formative years.

Poultry Creations: How do you believe Poultry Creations could elevate its content or quality to better serve its readership? What suggestions or recommendations would you propose to enhance the magazine’s overall appeal and value within the industry?

Dr. Chandani: Poultry Creation offers a wide range of content which gives your readers a wholesome experience. I can suggest keeping on exploring new topics of interest, focus on innovations & technological advancements taking place around the globe. Would also recommend featuring start-ups in the industry which are creating a difference. All the best and do keep up the good work!