In the third edition of Global Talks, I engaged in an insightful discussion with Mr. Ahmad Omar, Regional Strategic Account Manager at Boehringer Ingelheim Animal Health, based in Dubai. The interaction explored the rapidly evolving dynamics of poultry health management across emerging markets and the increasing shift toward prevention-led, science-driven strategies that support sustainable, efficient, and responsible poultry production. Mr. Omar shared perspectives on Boehringer Ingelheim’s strong global commitment to animal health and welfare, outlining how innovative vaccine solutions, advanced vaccination technologies, and deep veterinary expertise are empowering poultry producers throughout the IMETA region (India, Middle East, Turkey, and Africa) to manage disease risks and enhance overall flock performance. He also highlighted India’s fast-growing poultry sector, pointing to significant opportunities for integrated health solutions, strengthened biosecurity frameworks, and collaborative partnerships to drive long-term, sustainable industry growth.

The Role of Prevention in Animal Health
Mr. Ahmad Omar highlighted that Boehringer Ingelheim firmly believes in “Prevention Works”, reflecting a strategic shift from treatment-focused approaches to preventive healthcare solutions. He explained that proactive vaccination, robust biosecurity, and science-based management practices are essential to ensure safe, sustainable, and efficient poultry production, particularly in fast-growing markets such as IMETA.

He also noted that animal health is closely linked to food security, public health, and economic development, making prevention-led strategies critical for governments, veterinarians, and producers alike. Dr. Omar further emphasized that early disease prevention not only reduces mortality and production losses but also helps improve predictability, consistency, and profitability at the farm level.

IMETA: A Strategic Growth Region
Discussing the IMETA region, Mr. Omar outlined why it is strategically important for Boehringer Ingelheim Animal Health:
Key Portfolio Focus
– Poultry vaccines and vaccination technologies
– Parasiticides and preventive solutions for companion animals
– Ruminant health and productivity solutions
Market Drivers
– Expanding commercial poultry production
– Rising biosecurity and disease challenges
– Growing awareness of pet health and preventive care
Strategic Priorities
– Excellence in launching innovative vaccines
– Strengthening partnerships with distributors, veterinarians, and industry stakeholders
– Leveraging digital tools for disease monitoring and farmer engagement

India: A Key Driver of Regional Growth
Speaking about India, Mr. Ahmad Omar described the country as one of the fastest-growing poultry markets globally. He noted that the sector’s growth is driven by rising protein demand, increased focus on biosecurity, and strong interest in preventive health measures.

Mr. Omar highlighted Boehringer Ingelheim’s leadership in poultry health through vaccines such as Vaxxitek® and Prevexxion®, which help control major diseases like Infectious Bursal Disease (IBD) and Marek’s Disease, thereby enhancing flock performance and improving food safety. He also emphasized the rapid expansion of India’s companion animal segment, with increasing pet ownership driving demand for parasiticides and preventive healthcare solutions, supported by strategic collaborations with local distributors.

Innovation, Partnerships, and Knowledge Sharing
Mr. Omar stressed that collaboration is central to Boehringer Ingelheim’s regional strategy:
– Veterinary and Academic Engagement: Partnering with veterinary associations and academic institutions to promote best practices in poultry and pet care.
– Digital Transformation: Deploying tools for disease tracking, planning, and data-driven decision-making for veterinarians and farmers.
– Training and Education: Conducting technical seminars, workshops, and programs to enhance preventive healthcare knowledge and improve on-farm implementation.

Sustainability and Community Impact
Mr. Omar highlighted Boehringer Ingelheim’s commitment to sustainability and responsible practices:
– Rabies Elimination: Supporting the global “Zero by 30” initiative to eradicate dog-mediated rabies through vaccination campaigns and awareness programs.
Reducing Antibiotic Dependence: Encouraging preventive vaccination and biosecurity measures to minimize antibiotic usage in livestock.
Capacity Building: Training veterinarians and farmers on responsible farming practices and animal welfare.
Community Development: Enhancing access to veterinary care in rural and underserved areas.
Environmental Responsibility: Reducing operational carbon footprint and promoting eco-friendly packaging.

Future Outlook
Concluding the discussion, Mr. Ahmad Omar shared Boehringer Ingelheim’s forward-looking vision for IMETA and India:
– Leadership in next-generation poultry vaccines for Avian Influenza, IBD, and Newcastle Disease
– Expansion into emerging segments such as aquaculture and advanced diagnostics
– Continued investment in digital innovation, sustainability, and prevention-focused programs

He reaffirmed the company’s commitment to supporting India’s poultry sector through science-driven solutions, strategic partnerships, and long-term sustainable growth initiatives.

The landmark conference, organized by the World Poultry Science Association (WPSA) UAE, brought together over 200 global industry leaders, researchers, and policymakers to address pressing food security challenges.

Among the technology innovators presenting breakthrough solutions, to share knowledge and explore the future of sustainable poultry production. Beyond the science and data, what truly drives progress in our field is the power of networking, shared learning and meaning full collaboration.

The Eminent speakers at this conference included Dr. Nasir Mukhtar, Conference Secretary, Dr. Peter van Horne, Secretary General, WPSA (Netherlands), Mr. Kevin Roepke. Executive Director, MENASA-USSEC, Dr. M. Reza Abdullahi, Professor of Poultry Nutrition, Massey University, New Zealand, Mr. Russel Sadati, La Meccinica, Italy, Dr. Jean Paul Ruckebusch, France, Dr. Miriam Alberto Tempra, Australia, Mr. Nan-Dirk Mulder, USA, Mr. Jorg Hurlin, Germany, Dr. Mathew Clark, MD, Feed Guys Resources Pte Ltd., Malaysia, Ms. Christelle Cordahi, Regional Head, Sustainability & Human Utilization, USSEC-MENSA, Mr. Ricky Thaper, India, Mr. Shakeel Ahmed, Co-Founder and COO, Poulta Inc., USA and a few others.

I had the privilege to deliver a presentation on “Driving Sustainable Growth of Indian Poultry Industry through Artificial Intelligence (AI) Tools”, highlighting how India’s poultry sector is adopting smart and data-driven technologies to ensure productivity, efficiency, and sustainability.

The conference offered an excellent opportunity to exchange ideas, learn global best practices, and strengthen collaborations across regions. This conference was sponsored by Al Ain Farms-UAE, Poulta Inc.-USA, Innovad Group and La Meccanica-Italy.

There were also two difference sessions on Ventilation workshop and Breeder & Hatchery Manager workshop. Congratulations to Dr. Nasir Mukhtar, Conference Secretary and WPSA-UAE Team for this valuable platform and all fellow speakers, partners and delegates for the enriching discussions as it’s always inspiring to contact with passionate professionals and industry experts from around the world.

MS-associated EAA has a direct influence on income and biosecurity expenses because it increases cracked and degraded eggs, increases labour costs for sorting and cleanup and decreases hatchability through higher embryonic mortality when shell integrity is compromised. EAA manifests as irregularities at the egg’s apex, including thinning, increased translucency and susceptibility to cracks. These defects lead to increased egg breakage and spoilage, directly leading to degrading egg quality and marketability.

Etiology and Transmission:
Mycoplasma synoviae, belongs to the Mycoplasmataceae family and is fastidious about its culture conditions as it requires serum and NAD on modified Frey media. The pathogenicity of strains varies due to immune evasion, adhesins, sialidase activity, nitric oxide generation and antigenic diversity.

Fig. 1. Transmission of M. Synoviae
The host range of the MS infection includes chickens, turkeys, ducks, geese, guinea fowl, pheasants, quail and psittacines. Transmission occurs via both vertical and horizontal route. Vertical transmission takes place through transovarian infection, leading to early chick exposure, while horizontal transmission occurs via aerosol spread, respiratory secretions, fomites and human activity. Once introduced, the infection tends to persist, as infected flocks become lifelong carriers. Multi-age layer systems further support its persistence and contribute to episodic clinical outbreaks.

Pathogenesis:
M. synoviae primarily enters the host through the respiratory tract, with the upper respiratory mucosa serving as the initial site of colonization. With the help of specialized surface proteins and adhesions the organism attaches to the epithelial cells which help it to evade mucociliary clearance. From the respiratory tract, it can spread locally, causing tracheitis, airsacculitis and respiratory distress. In some birds, the pathogen disseminates via bacteraemia, reaching synovial membranes and joints, where it induces inflammation. This leads to synovitis, characterized by swelling, pain and lameness, often accompanied by exudation of yellowish synovial fluid. The organism may also localize in the tendon sheaths and bursae, producing tenosynovitis. Co-infections with other respiratory pathogens (e.g., E. coli, NDV and IBV) exacerbate disease severity. Chronic infections are common and affected birds may become carriers, serving as reservoirs for flock-to-flock transmission.

Clinical Signs:
Mycoplasma synoviae most commonly causes subclinical upper respiratory infections or infectious synovitis and tenosynovitis, while in layers it is also associated with eggshell apex abnormality (EAA) syndrome, characterized by thin, rough, translucent shell apices and intermittent production loss (Feberwee et al., 2009). The clinical expression of the disease is often expressed by stress and co-infections with pathogens such as infectious bronchitis virus (IBV), Newcastle disease virus (NDV) and Escherichia coli (Lockaby et al., 1998).

Fig.2. Dull, depressed hen, Inflammation of foot pad, hock joint and cavity filled with exudates
Affected birds may show mild respiratory involvement, including slight tracheal rales and sinusitis which are more evident under poor air quality or concurrent respiratory infections. The musculoskeletal form is marked by lameness, reluctance to walk, swelling of the hock joint, wing joints and footpads with exudative tenosynovitis of tendon sheaths and sternal bursitis. In systemic or severe cases, signs include depression, inappetence, ruffled feathers, weight loss and pale to cyanotic head parts, with occasional vasculitis and keel bursitis. Morbidity typically ranges from low to moderate, while mortality is generally low but may increase in the presence of secondary bacterial infections, wet litter, cold stress and immunosuppression.

Post Mortem Lesions:
– Respiratory tract:
– Mild to moderate airsacculitis with thickening, opacity and presence of turbid or caseous exudate.
– Mucoid tracheitis and sinusitis (especially when complicated by co-infections).
– Joints and musculoskeletal system:
– Synovitis: Swollen joints (particularly hock, wing and foot joints) with accumulation of yellow to serofibrinous exudate.
– Tenosynovitis: Inflamed tendon sheaths filled with exudate.
– Sternal bursitis (breast blisters) with fibrinous to caseous material.
– Systemic involvement:
– Generalized fibrinous polyserositis in some cases, especially with secondary E. coli infection.
– Emaciation and poor body condition due to chronic disease.
– Eggshell apex abnormality (in layers):
No specific gross lesion in reproductive tract, but post-mortem examination may reveal rough, thin and translucent apices of eggshells in affected flocks.

– Diagnosis:
Diagnosis of MS relies on combination of clinical observation, serology, microbiology and molecular techniques. Observation of respiratory signs such as sneezing, coughing and nasal discharge, along with joint or tendon swelling indicative of synovitis or tenosynovitis and specially in layers, eggshell apex abnormalities like thin, rough or translucent apexes can be observed.
However, clinical signs alone are not definitive, as they can overlap with other infections like NDV, IBV or E. coli.

Serological tests, including ELISA, rapid plate agglutination (RPA) and hemagglutination inhibition (HI), are useful for flock-level monitoring, though maternal antibodies and past exposure can complicate interpretation. Microbiological isolation from choanal or tracheal swabs and synovial fluid using specialized media allows definitive identification of MS, but the process is slow and prone to contamination. Molecular methods such as PCR and real-time PCR offer rapid, sensitive and specific detection of MS DNA, even at low bacterial loads. For accurate diagnosis, a combination of clinical assessment, serology and molecular confirmation is recommended, especially in flocks showing respiratory disease, joint swelling, or eggshell defects.

Treatment
Along with careful use of antibiotics, proper management practices and vaccination strategies are very important in Mycoplasma synoviae management. Treatment typically relies on antimicrobials such as tylosin, tiamulin, doxycycline or enrofloxacin, which can reduce bacterial load and clinical signs, but complete eradication is difficult due to intracellular persistence. Widespread and indiscriminate antibiotic use has led to antimicrobial resistance (AMR) in MS strains because of these challenges, thus, vaccination plays a central role in flock protection, lower bacterial shedding and prevent eggshell apex abnormalities in layers.

Prevention and Control:
Prevention focuses on biosecurity measures, including sourcing MS-free breeders, controlling movement of personnel and equipment and minimizing stressors that predispose birds to infection. Integrated control combining vaccination, strict biosecurity, monitoring via serology or PCR and responsible antimicrobial use is essential to minimize economic losses, maintain flock health and reduce the risk of AMR development. Thus vaccination, combined with good biosecurity and management practices can control MS spread, minimizing antibiotic reliance and maintaining flock productivity.

Stallen South Asia Pvt Ltd is offering a unique inactivated vaccine MS-VAC particularly against Mycoplasma synoviae.
Key Features of MS-VAC:
– The Only Vaccine Made from highly immunogenic strains of Mycoplasma synoviae
– High titre (1010 CFU)
– Oil adjuvant
– High immunogenicity.
– High safety, effective protection and field compatibility

Duration of immunity in MS-VAC

Fig. 5 Duration of immunity in MS-VAC (3 weeks after challenging with virulent MS)
MS-VAC is a vaccine produced from highly immunogenic strains of Mycoplasma synoviae. The culture is inactivated and emulsified in light mineral oil, to ensure a high degree of protection after first vaccination, however the immunity is strongest and long lasting after second inoculation.
– Clinical observation of eggs laid, in vaccinated and non vaccinated commercial hens, after infection by field MS.

Field efficacy of MS-VAC against eggshell apex abnormalities (EAA):

A significantly lower (p=0,000) percentage of EAA affected eggs was observed in group 1 than in groups 2 and 3 (statistically significant difference for p<0.001).
Hence, MS-VAC proved to be effective in protecting commercial hens from EAA, significantly more than the competitiors, in farms infected with MS.

References are available on request

During 1st Gulf Poultry Science Conference, held on November 25-26 in Abu Dhabi, UAE along with VIV MEA 2025, I got an opportunity to interact with Mr. Ali Murtaza Solangi, Founder and CEO, Poulta Inc., USA (www.poulta.com) and we had good discussions on how artificial intelligence and precision agriculture are transforming one of the world’s most critical food sectors and why India represents the next frontier for this technological revolution. From Vision to Reality: The Middle East Success Story – Poulta’s with head office in USA and branch offices in Canada and Netherlands, credibility in transforming large scale poultry operations was solidified earlier this year when the company announced a strategic partnership with Tanmiah Food Company, one of the Middle East’s largest poultry producers. This collaboration represents the region’s largest digital transformation initiative in the poultry sector, targeting efficiency improvements of 25% and waste reduction of 30%.

What we’ve demonstrated in the Gulf region is that Artificial Intelligence (AI) isn’t a distant future-it’s delivering measurable results today, said Mr. Ali Murtaza Solangi, CEO of Poulta. “We’re seeing mortality rates drop from 5-7% to under 3%, feed conversion ratios improve from 1.9 to 1.6, and production cycles optimize by 20-30%. These aren’t projections; they’re real outcomes happening right now in facilities across the region.”

During my discussions, Mr. Solangi said, India will be the next chapter in Poultry Intelligence. India’s poultry industry, valued at over $30 billion and growing at 8% annually, faces unique challenges that mirror those Poulta has successfully addressed in the Gulf: climate extremes, resource optimization pressures, food safety concerns, and the need for rapid scaling to meet surging protein demand from a growing middle class.

AI isn’t the future—it’s delivering measurable results today.”—

– Mr. Ali Murtaza Solangi, Founder and CEO, Poulta Inc.

Ms. Atifa Asghar, Senior Advisor for Sales and Marketing at Poulta Inc, emphasized the Indian opportunity: “India is not just another market—it’s the ultimate proving ground for agricultural technology. The Indian poultry needs exactly what Poulta Inc. offers: intelligence that turns data into impact. Our platform provides real-time visibility across the entire value chain, from breeder farms to processing facilities, enabling predictive decision-making that was impossible just five years ago.”
The Connected Ecosystem Advantage – According to company, Poulta’s solution operates as the “digital nervous system” for poultry operations, integrating IoT sensors, computer vision, predictive analytics, and blockchain traceability into a unified platform. The system monitors critical parameters— temperature, humidity, bird behavior, feed consumption and uses machine learning to predict biosecurity threats, optimize feeding schedules, and prevent disease outbreaks before they occur. For Indian producers facing increasing pressure to improve sustainability while maintaining profitability, Poulta’s platform delivers on multiple fronts: reducing antibiotic usage through early disease detection, minimizing resource waste through precision feeding, enhancing food safety through end-to-end traceability, and improving animal welfare through continuous monitoring.

Aligning with India’s Agricultural Transformation – India’s focus on digital agriculture, evidenced by initiatives like the National Digital Livestock Mission and increasing adoption of precision farming technologies, creates an ideal environment for Poulta’s expansion. The company’s approach aligns perfectly with India’s goals: food security, employment generation through technology-enabled agriculture, export competitiveness, and sustainable production practices.

The message is clear: the future of poultry farming is data-driven, predictive, and sustainable. Poulta Inc. has proven the model works at scale in one of the world’s most demanding environments. India, with its vast production capacity and appetite for innovation, represents the next chapter in this transformation, one where traditional farming wisdom meets cutting-edge intelligence to feed billions while building resilient, profitable, and environmentally responsible food systems. The question for Indian poultry stakeholders isn’t whether to adopt precision agriculture, it’s whether they can afford to delay while competitors gain the intelligence advantage.

Feed Cost Volatility & Raw Material Availability in the Indian Poultry Sector

Prof. (Dr.) P.K. Shukla and Dr. Amitav Bhattacharyya
Department of Poultry Science, College of Veterinary Science and Animal Husbandry, Mathura (U.P.)
– President, Indian Poultry Science Association.
– Chairman, Scientific Panel 13 of FSSAI on Meat and Meat Products including poultry.
– Vice President, World Veterinary Poultry Association(I)

Abstract
Feed constitutes the largest single cost component in commercial poultry production, typically accounting for 60–75% of total production cost. In India, volatility in feed costs and irregular availability of key raw materials (maize, soybean/soybean meal, rapeseed meal, fishmeal, and others) have created recurring pressures on producer margins, market stability and food security. This article examines the drivers of feed cost volatility in the Indian poultry sector, assesses patterns of raw material availability, and evaluates short- and medium-term strategies used by industry and policymakers to manage risk. We synthesise recent market evidence (2023–2025), identify structural vulnerabilities—such as dependence on a narrow set of feed ingredients, fragmented procurement, and policy mismatches—and review practical mitigation strategies including alternative feed ingredients, feed formulation optimisation, vertical integration, risk-sharing contracts, and public policy interventions (market intelligence, buffer stocks, and targeted support). The article concludes with recommendations for research priorities and policy measures to improve resilience of the poultry value chain to feed cost and supply shocks. Key messages include: (1) diversification of feed ingredient base and adoption of precision feed formulation can materially reduce vulnerability; (2) industry–government coordination on trade and stock policy is essential to stabilise domestic supplies without harming producers or farmers; and (3) investment in local value chains (oilseed processing, maize storage, and by-product utilisation) plus real-time price information systems are high-impact, actionable steps.

Keywords
Feed cost, volatility, raw material availability, poultry, maize, soybean meal, rapeseed meal, India, risk management

1. Introduction
Poultry production in India is a rapidly expanding sector that plays a major role in animal-sourced protein supply and rural livelihoods. Feed cost remains the dominant expense for broiler and layer operations; fluctuations in feed ingredient prices directly translate into margin volatility for producers and price variability for consumers. The Indian feed matrix is dominated by maize (energy) and oilseed meals—primarily soybean meal—as the primary sources of energy and protein respectively. Rapid changes in global commodity markets, domestic crop yields driven by weather variability, policy changes (tariffs, minimum support prices), and trade disruptions have amplified feed input volatility in recent years. Reports and market analyses from 2023–2025 document episodic spikes and falls in ingredient prices, with corresponding effects on broiler and egg producers and regional market dislocations.

This paper systematically analyses drivers of feed cost volatility and raw material availability in India’s poultry sector, evaluates consequences across the value chain, and presents mitigation strategies with policy recommendations.

2. Scale and composition of poultry feed demand in India
The Indian poultry feed market is large and growing; recent industry estimates place the market value in 1.11 billion USD in 2024, with poultry feed comprising the lion’s share of the animal feed market. Poultry feed typically represents 60–75% of the cost of broiler production (varying by system and region), and maize and soybean meal together form the largest portion of feed formulations. Market reports project continued growth driven by rising protein demand, urbanisation and improved cold-chain and retail infrastructure and the Market size is expected to touch 2.02 billion USD by 2033.

3. Key feed raw materials: roles and supply characteristics

3.1 Maize (corn)
Maize is the principal energy source in poultry rations. Domestic maize production in India is concentrated in certain states (Maharashtra, Karnataka, Telangana, Andhra Pradesh, and others) and is highly seasonal. Maize price at mandis shows substantial spatial variability and seasonality; mandi price dashboards indicate continuing price swings across districts and markets. Maize accounts for a large share of the feed mix and therefore small percentage price changes in maize can significantly change total feed cost.
3.2 Soybean and soybean meal
Soybean is the main oilseed in India; soybean meal derived from oil extraction is the major protein source in poultry feed. Soybean/ soymeal price movements are influenced by domestic sowing area, yields, global soybean markets (U.S., Brazil, Argentina), and policy levers such as import/export duties and MSPs. Price indices show notable volatility over 2023–2025, impacting meal costs for feed mills.

3.3 Rapeseed/rape meal and other oilseed meals
Rapeseed meal and other oilseed by-products can substitute partially for soybean meal, depending on amino acid profile and anti-nutritional factors. Global demand shifts (for example, China’s import changes) can affect availability and price of rapeseed meal. Recent trade flows have seen China increase purchases of Indian rapeseed meal, affecting local supply-demand dynamics.

3.4 Fishmeal, meat-bone meal, and other protein concentrates
Fishmeal is used in some high-performance rations but is expensive and subject to marine resource constraints and import dynamics. Alternative protein sources (pulses, by-products, microbial proteins) remain in experimental or pilot phases for large-scale adoption in India.

3.5 By-products and alternative ingredients (DDGS, bakery waste, millet, pulses)
By-products (distillers dried grains with solubles—DDGS), local pulses, oilseed cakes, and agricultural residues can be used in formulations. Their utilisation depends on consistent supply, nutritive value, cost, and processing infrastructure.

4. Drivers of feed cost volatility

Feed cost volatility arises from an interplay of supply-side and demand-side factors. Major drivers include:
4.1 Weather, crop yields and climate risks
Weather shocks (droughts, unseasonal rains, floods) directly affect maize and soybean harvests. India’s monsoon variability and localised extreme events have produced year-on-year yield swings that ripple into feed markets.
4.2 Global commodity markets and trade linkages
Soybean and maize are global commodities; shifts in harvests in Brazil, the US and Argentina, along with currency movements and shipping costs, influence Indian domestic prices—especially when domestic supply is insufficient and imports or exports respond. For soymeal, global price trends were an important factor in 2024–2025 price fluctuations.
4.3 Policy and trade measures (MSP, import/export duties, subsidies)
Government measures such as minimum support prices (MSP) for oilseeds, import duty changes, and export controls can abruptly change domestic availability and prices. For example, MSP changes and state procurement interventions for soybeans and maize have been signalled as drivers of local price movements. Industry commentary has pointed to expected MSP-related maize/soybean price increases and consequent feed-cost pressure.
4.4 Biofuel and competing demand
Increasing demand for biofuels (producing ethanol from maize or oilseed-derived biodiesel) and food processing (edible oil demand) can redirect feed-grade grains toward other uses, tightening availability for feed.
4.5 Supply-chain and storage losses
India’s post-harvest handling, limited cold-storage/controlled-environment large-scale feed reserves in some regions, and fragmented procurement by smallholder farmers contribute to localized shortages and price spikes during lean months.
4.6 Disease outbreaks and market sentiment
Avian influenza outbreaks periodically depress demand for poultry meat and disrupt distribution channels, complicating producers’ ability to manage feed purchases and inventories. Downward price shocks in broiler market can lead to abrupt feed demand reductions (and vice versa), creating cyclical volatility.

5. Recent evidence (2023–2025): patterns and episodes
Recent studies and market reports highlight episodic volatility. Industry analyses and rating-agency reports documented significant corrections in broiler prices in early 2025 due to demand shocks from disease events, and analysts reported large swings in feed ingredient costs during FY2024–25. Price series for soybean meal and maize show variability across months, with soybean meal monthly indices demonstrating notable up-and-down swings in 2023–2025. Industry associations warned of feed-cost increases of 7–8% in specific years owing to MSP hikes and lower oilseed crops, and regional news reported local maize price increases that narrowed poultry margins.

6. Impact on poultry producers and value chain

6.1 Producer margins and market stability
Given feed’s dominant share in production cost, price increases in maize or soybean meal quickly compress producer margins. Smaller and mid-size producers—operating with narrow working capital—are particularly vulnerable and may be forced to reduce stocking density, delay restocking or exit, causing supply-side shocks.
6.2 Consumer prices and food security
Large feed cost shocks can translate into higher retail prices for meat and eggs, impacting affordability and consumption patterns, especially for low-income consumers.
6.3 Contract farming and backward linkages
Feed volatility influences contracting: integrators that can secure raw materials through backward integration or long-term contracts are better cushioned. Small independent farmers, by contrast, face higher input-price risk.
6.4 Investment and sectoral growth
Unpredictable input costs deter long-term investment in production capacity and in value-chain improvements (cold chain, processing), affecting sectoral growth trajectories.

7. Industry and technical mitigation strategies

To manage feed cost volatility and raw material shortages, poultry producers and feed mills deploy a combination of technical, commercial and managerial strategies:
7.1 Feed formulation optimisation and least-cost formulations
Modern feed mills use least-cost linear programming and precision formulation to rebalance rations when ingredient prices shift—substituting cheaper yet nutritionally acceptable ingredients while maintaining performance. Adoption of real-time formulation tools and laboratory quality checks improves response speed.
7.2 Ingredient substitution and use of alternatives
Use of alternative protein/energy sources (rapeseed meal, sunflower meal, local pulses, DDGS, millet by-products, and processed oilseed cakes) can reduce dependence on soybean meal. However, substitution must account for amino acid balance, digestibility, and anti-nutritional factors. Industry publications and trade articles list practical alternatives but caution about scale and consistency of supply.
7.3 By-product valorisation and localised sourcing
Using agro-industrial by-products (bakery waste, oil-extraction cakes from local mills, brewery wastes, and vegetable-processing residues) can lower costs if processed to ensure feed hygiene and nutritive stability.
7.4 Vertical integration and contract farming
Integrators invest upstream in feed mills, oilseed crushing units, maize procurement and storage. Contract farming for maize and oilseeds can secure supplies but requires well-designed contracts, extension services, and price-sharing mechanisms.
7.5 Hedging, forward buying and inventory management
Larger companies hedge exposure through forward purchase contracts, forward pricing arrangements, and by maintaining strategic inventories at critical times. Smaller producers lack these instruments; cooperatives or producer groups can pool purchases.
7.6 Feed efficiency and management
Improving feed conversion ratio (FCR) via genetics, health management, and precision feeding reduces feed required per unit of product and partially offsets price pressure.

8. Policy and institutional options
Policy measures and institutional mechanisms can mitigate volatility and improve raw material availability:
8.1 Market intelligence, price transparency and early warning systems
Timely, disaggregated market data on mandi prices, stock levels, and international signals helps stakeholders make informed procurement decisions. Public–private platforms can disseminate such data.
8.2 Trade policy calibration and temporary measures
Careful use of tariffs, import concessions and export restrictions can be deployed temporarily to stabilise domestic availability, but must be calibrated to avoid perverse incentives for farmers and traders. For example, import duties on vegetable oil and oilseed-derived products were adjusted in 2025 to support local farmers; such policies have complex downstream effects for feed users.
8.3 Encouraging domestic oilseed and maize production
Longer-term measures include supporting oilseed and maize productivity—through R&D, improved seeds, extension, and post-harvest storage—to reduce dependency on imports and narrow seasonal supply gaps.
8.4 Strategic buffer stocks and credit support
Targeted buffer stocks (at state or cooperative level) for critical feed ingredients and credit facilities for feed procurement during lean months can stabilise supplies for small producers.
8.5 Quality and safety standards for alternative ingredients
Regulatory clarity on the use of non-conventional ingredients and by-products (including testing, permissible inclusion rates, and safety) would accelerate adoption of substitutes.

9. Case studies and illustrative examples
9.1 Regional maize price surge impacting Namakkal farmers (Tamil Nadu)
Regional media reported maize price increases (e.g., reports of maize price rising from Rs 2,400 to Rs 2,800 per quintal in certain contexts), which narrowed producer profits and illustrated how regional price swings can rapidly erode margins in poultry-dense areas.
9.2 Anticipated feed-cost increase due to MSP and oilseed dynamics
Industry associations warned in 2025 that government MSP changes and expected soybean crop responses could raise feed costs by 7–8% in a season, highlighting the sensitivity of poultry margins to policy-induced price movement.
9.3 Rapeseed meal trade and global demand shift
Trade news in 2025 showed China increasing purchases of Indian rapeseed meal following tariffs on Canadian supplies; this affected local availability and price dynamics of an alternative protein feed ingredient. This example shows how distant policies can have immediate consequences for domestic feed availability.

10. Strategic recommendations (short-, medium-, long-term)

Below are actionable recommendations organised by time horizon and stakeholder.
10.1 For producers and industry (short to medium term)
1. Adopt dynamic feed formulation tools (least-cost and nutrient-constraint optimisers) to respond rapidly to price changes.
2. Farm purchasing cooperatives among small/mid-size producers to aggregate demand and negotiate forward contracts.
3. Invest in feed efficiency via genetics, health management (biosecurity, vaccination), and precision feeding to reduce FCR.
4. Explore regional alternative ingredients (subject to safety and nutritional validation) to diversify supply.
10.2 For feed manufacturers and integrators (short to medium term)
1. Backward integrate into oilseed crushing and maize procurement where feasible.
2. Strengthen quality-control labs to validate alternative ingredients and mix consistency.
3. Use hedging and forward buying selectively; offer producer-friendly contract products for small farmers.
10.3 For policymakers (medium to long term)
1. Enhance market transparency: Build or support real-time price and stock platforms for feed raw materials.
2. Calibrate trade policy to avoid unintended domestic shortages—use time-limited import concessions when domestic shortages are acute.
3. Support oilseed and maize productivity: incentivise improved seed adoption, crop diversification and investment in storage.
4. Facilitate safe use of by-products: create standards and guidelines for utilisation of agro-industrial by-products in feed.
5. Promote research on alternative protein sources (microbial proteins, insect meal, and pulses) to reduce long-run dependence on a narrow ingredient base.

11. Research gaps and future directions
Key research areas that could strengthen resilience include:
– Nutritional evaluation and scaling pathways for novel proteins (insect meal, single-cell proteins) under Indian conditions.
– Socio-economic studies of contracting models that allow input price risk-sharing between integrators and farmers.
– Systems-level modelling of supply shocks and policy responses to evaluate trade-offs between farmer incomes, consumer prices and food security.
– Life-cycle assessments of alternative feed ingredients to ensure environmental sustainability with cost-effectiveness.

12. Conclusion
Feed cost volatility and raw material availability are structural challenges for the Indian poultry sector with both immediate and long-term implications. The dominance of maize and soybean meal in the ration, combined with weather sensitivity, global market linkages, and policy dynamics, creates recurring vulnerability.
However, a combination of industry practices (formulation optimisation, alternative ingredients, vertical integration), collective action (cooperatives, contract purchasing), and well-calibrated policy measures (market information, targeted trade measures, productivity support) can materially reduce exposure and enhance resilience. Concerted action across stakeholders—feed mills, producers, input suppliers, researchers and policymakers—will be necessary to stabilise costs, protect producer margins, and ensure reliable, affordable availability of poultry products for consumers.

References are available on request.

In today’s poultry industry, two factors play a decisive role in ensuring profitable, sustainable, and disease-free production:

Water Treatment and Biosecurity.
Together, they safeguard flock health, enhance performance, and reduce dependence on antibiotics.

1. Water Treatment in Poultry
Water is often called the “forgotten nutrient,” yet it is the most critical element in poultry production. Birds consume twice as much water as feed, and any compromise in water quality directly impacts growth, egg production, and immunity.

Key Challenges in Water Quality
– Microbial contamination: Bacteria such as E. coli and Salmonella spread through untreated water.
– Biofilm formation: Organic residues in pipelines harbor pathogens.
– Chemical impurities: High TDS, hardness, iron, or nitrates affect digestion and performance.
– pH imbalance: Acidic or alkaline water reduces feed intake. Water Treatment Practices
– Filtration to remove physical impurities.
– Acidification to maintain pH (5.5–6.5) and inhibit bacterial growth.
– Chlorination / Hydrogen Peroxide / Ozone for disinfection.
– Regular waterline flushing to prevent biofilm buildup.
– Monitoring TDS, hardness, and microbial load routinely.

2. Biosecurity in Poultry
Biosecurity means preventing disease entry and spread on the farm. With rising concerns about Antimicrobial Resistance (AMR) and the push toward antibiotic-free production, biosecurity has become more important than ever.

Three Levels of Biosecurity
1. Conceptual Biosecurity – Farm location, distance from other poultry units, controlled entry points.
2. Structural Biosecurity – Physical barriers, fencing, bird-proof sheds, water sanitation system.
3. Operational Biosecurity – Day-to-day practices like disinfection, vaccination, and visitor control.

Practical Biosecurity Measures
– Restrict farm access (only authorized persons allowed).
– Provide footbaths, hand sanitizers, and farm clothing.
– Disinfect vehicles, crates, and equipment before entry.
– Implement rodent and wild bird control programs.
– Maintain strict mortality disposal methods (incineration/composting).
– Regular vaccination and health monitoring.
– Keep detailed farm records for traceability.

3. Water Treatment + Biosecurity = Sustainable Poultry
While water treatment ensures internal health and performance, biosecurity provides external protection from infections. Both are complementary and essential.
– Clean water reduces gut-related diseases like colibacillosis and diarrhoea.
– Biosecurity reduces the risk of respiratory and viral infections.
– Together, they help in antibiotic-free poultry production, improve FCR (Feed Conversion Ratio), enhance bird welfare, and boost farmer profitability.

Water Quality Monitoring & Water-Borne Diseases in Poultry

Diagram shows that, the source of water we need to check, Ph, TDS, COLOUR, BACTERIA & VIRAL LOAD. This water will go to overhead tank & from there it will distribute to different Poultry shed tanks & through pipe & nipple it will available for birds, here we need to monitor the quality of water.

Importance of Water Sanitation in Poultry Production
In modern poultry production, the use of feed additives such as water and feed acidifiers, toxin binders, probiotics, and antibiotic growth promoters (AGPs) is a common recommendation by poultry nutritionists. Farmers are also increasingly incorporating low-cost protein sources like Rice DDGS, Maize DDGS, and Meat Meal (sometimes adulterated with leather powder) to reduce feed costs.

However, ignoring water sanitation remains one of the most critical mistakes in poultry farming. Even with balanced feed formulation and additives, if the water provided to the birds is contaminated, it results in:
• Loose droppings due to microbial contamination.
• Poor nutrient absorption – birds fail to utilize protein, energy, minerals, and vitamins in the diet.
• Increased incidence of diseases such as E. coli infections and Salpingitis.
• Weakened immunity and consequently poor production performance.

In contrast, a farm with proper water sanitation shows remarkable differences. For example, in one of my ideally managed farms, the birds consistently showed dry droppings (“DRY BEAT”), a clear indicator of good gut health and proper nutrient absorption. This success was achieved through:
• Regular water sanitation practices (disinfection, acidification, and monitoring).
• Ensuring feed hygiene along with the use of safe, food-grade raw materials.
• Strict biosecurity and management protocols.

Safe Water Treatment – A Farmer’s Responsibility

Many farmers currently use different chemicals such as chlorine gas, bleaching powder, and sodium hypochlorite for water treatment. They are not safe for poultry or humans. These compounds often leave harmful residues, alter water taste, reduce consumption, and may even add toxic by-products into the water. According to WHO guidelines, only food and pharmaceutical grade salt should be used for drinking water treatment — both for humans and poultry. The safest and globally recommended option is NaDCC (Sodium Dichloroisocyanurate), which ensures:
• Broad spectrum disinfection with very effective bacterial control
• Safe for poultry & human consumption
• No significant change in taste or odour
• Eco-friendly & easy handling
• Stable and longer shelf life compared to other chlorine sources

Using sub-standard chemicals not only compromises poultry performance (loose droppings, poor nutrient absorption, higher
disease load, chlorine toxicity) but also risks human food safety through residues in meat and eggs.
Key Impact: Farmers must understand that safe water treatment is not about the cheapest chemical, but about using WHO- recommended, food & pharma grade NaDCC for long-term health, productivity, and profitability.

Note: Why NaDCC (Food & Pharma Grade) is Always Better.

Among all the available chlorine-base compounds for water sanitation, Food & Pharma grade Sodium Dichloroisocyanurate (NaDCC) is the safest and most effective choice.

• WHO Recommended – Approved for safe drinking water treatment globally.
• Broad Spectrum Effectiveness – Provides strong and stable disinfection (48 hours’ stability).
• Safe for Birds & Humans – No harmful residues, no significant change in taste or odor.
• Eco-Friendly – No toxic by-products or sludge formation.
• Long Shelf Life – Up to 3 years, with easy effervescent tablet formulation.
• Ease of Use – Simple handling, no heavy cylinders or high manpower required.
• Therefore, NaDCC (Food & Pharma Grade) is always better than chlorine gas, bleaching powder, sodium hypochlorite, or halozone for ensuring Zero-Bacteria Water in poultry Farms.

Conclusion
In poultry management, prevention is always better than cure. Poultry farming success is not just about what we feed the birds, but also about the quality of water they drink every single day. Feed can be fortified, sheds can be modernized, but without clean water and strict sanitation, the full genetic potential of the flock can never be realized. Water is the simplest yet most powerful tool to secure healthy birds, higher productivity, and long-term profitability. Water treatment and biosecurity are not costs but investments that return multiple benefits in productivity, profitability, and sustainability.

Dr. Stéphanie Ladirat, R&D Director, NUQO

A recent research program highlights that micro-encapsulation of seaweed and plant extracts can stimulate digestive functions, improve performance, and reduce feed costs, addressing current egg industry needs.

The egg industry grapples with key challenges in optimizing nutrition and profitability for laying hens. One significant hurdle involves efficiently producing eggs while maintaining bird health and well-being. Sustainable practices, such as efficient waste management and reducing the environmental footprint, are essential to address growing concerns about the environmental impact of egg production. To tackle these issues and enhance the performance of laying hens, strategies have emerged. These include formulating balanced diets with alternative protein and energy sources, exploring feed additives like enzymes, microbials, phytogenics, and seaweed extracts. Enzymes, such as phytase, improve nutrient utilization, while probiotics and prebiotics support gut health, enhancing feed conversion and disease resistance. Natural phytogenics provide antioxidants, affect the microflora profile, and improve digestive functions, ultimately leading to increased egg production and improved egg quality. Seaweed bioactives (so called-phycogenics), contribute as well to better gut health of animals. These strategies address challenges in egg production and meet consumer expectations for high-quality, nutritious eggs, all while promoting sustainable and eco-friendly practices.

The latest benchmark for phytogenic feed additives
Lately, a feed additives company has introduced an innovative product, NUQO©NEX (NQ), comprising metabolites sourced from both plants and algae (referred to as phytogenic and phycogenic, originating from the Greek words ‘phytos’ for plant and ‘phycos’ for algae). These metabolites are shielded by a unique micro-encapsulation technology. The utilization of micro-encapsulation has become imperative in the realm of phytogenic feed additives to mitigate the volatility of natural compounds. While the term ‘encapsulation’ is increasingly generic, it is crucial to discern authentic technology that not only safeguards but also effectively releases active ingredients, setting it apart from rudimentary methods like silica absorption or light-agglomeration, which may suffice for various compounds but fall short in preserving delicate phytogenics like essential oils.

It is of utmost importance to delve into the manufacturing technology underpinning each product, rather than solely relying on surface-level claims. With its notably high concentration of active components and remarkable stability, this novel solution assures a precise release in the digestive tract and offers a cost-effective dosage unlike any other currently available. This technology has been meticulously developed to optimize poultry performance and can serve as an alternative growth promoter or a means to enhance feed conversion ratios and overall performance, ultimately resulting in an improved return on investment for poultry operations.

Numerous trials have validated the effectiveness of this technology in enhancing the performance of laying hens across diverse contexts and geographic regions. Concurrently, scientists have conducted assessments to gauge the technology’s precise influence on feed digestibility. This research aims to provide formulators and nutritionists with greater flexibility in their decision-making processes.

Enhancing Feed Digestibility in poultry
In a recent study conducted at the University of Berlin in Germany, researchers undertook a comparative analysis of four treatments: a negative control, two commercial products incorporating phytogenics (referred to as P1 & P2), and a novel technology, NUQO©NEX (NQ). The findings revealed that the NQ treatment not only enhanced the digestibility of nutrients like crude fat, crude protein, and starch but also contributed to increased mineral digestibility, including crude ash, calcium, and phosphorus, when compared to the negative control. The other two solutions also improved the digestibility of certain nutrients and minerals but to a lesser extent than NQ. Notably, the NQ treatment exhibited the most pronounced effects on nutrient and mineral digestibility, resulting in the highest overall performance improvement. In sum, the NQ treatment demonstrated enhanced feed digestibility, ultimately leading to improved performance, in contrast to conventional products relying on phytogenics. This underlines the significance of the formulation’s composition (comprising both phytogenics and phycogenics) and the influence of manufacturing technology (micro-encapsulation) on product stability and release within the digestive system.

Concrete impact on feed costs with a conservative matrix value
The NQ technology underwent extensive testing in various global regions, including Asia, Europe, and Latin America, to evaluate its impact on the performance of laying hens. Additionally, to offer maximum flexibility to nutritionists and formulators, diverse scenarios were examined, involving the application of feed additives either “on top” of the formulation or using a “matrix value” approach, allowing adjustments to the feed formulation to reduce costs by decreasing energy and protein content. Two recent trials were conducted at Kasetsart University in Thailand under the guidance of Professor Yuwares.

In an experiment, the NQ technology was used with a “matrix value” at 75 ppm. Three treatments were tested: 1) an initial control diet [C0], 2) a second treatment that consisted of the same control diet but with reduced energy and protein content (-23 kcal/-0.25% dig.Prot) [NC], and finally, 3) a third treatment was given to animals based on the control diet, with reduced energy and protein content (-23 kcal/-0.25% dig.Prot) along with the NQ technology at 75 ppm [NC+NQ]. In this case as well, the experiment consistently delivered expected results. Applying a matrix to the control diet (NC) adversely affected laying percentage, egg mass, and FCR but did not alter feed intake when compared to the control. Applying NQ technology with a matrix value (NC+NEX) helped to restore layer performance, with the laying percentage even slightly surpassing that of CO.

Beyond performance indicators, additional assessments highlighted the influence of the NQ technology. Researchers observed a decrease in both fatty liver scores and occurrences. Moreover, there was an enhancement in eggshell thickness, whether the technology was used in a diet, with or without a matrix value.

Opt for the latest, science-backed technology to safeguard profits
In the evolving landscape of the egg industry, the NQ technology emerges as a revolutionary solution. By seamlessly combining exclusive ingredients sourced from both plants and algae, it offers a distinctive advantage. What sets this technology apart is its genuine micro-encapsulation method, ensuring the safe and efficient release of active components. Through extensive trials, the remarkable effects on laying hens’ performance, improved feed digestibility, enhanced egg quality, and notable reduction in costs have been demonstrated. NQ technology is not just one more phytogenic feed additive, but rather the most advanced nature-based technology for optimizing laying hens’ performance at competitive cost. It serves as a cornerstone for the future of egg production, delivering unparalleled advantages to producers and championing healthier, more sustainable laying hens’ operations.

Lode Nollet, Global Product Manager Poultry Enzymes, Huvepharma

Nutritional strategies to support the production of high quality, low cost and safe animal products are a must nowadays. The relationships between health, nutrition, welfare, and environment need to be considered. In poultry production, increasing feed costs are imposing pressure on the profitability of the farmer, so nutritionists seek to reduce feed costs whilst maintaining animal performance and gut health. Several strategies, with tangible tools to support this, are discussed in this article.

CONTROLLING COCCIDIOSIS

Coccidiosis, caused by protozoan parasites of the genus Eimeria, is one of the most widespread and difficult to manage poultry diseases, resulting in considerable economic losses in the broiler industry. Insufficient or inadequate control of coccidiosis will result in gut health damage and provide a pathway for other pathogens to proliferate.

For instance, suboptimal coccidiosis control combined with a high amount of undigested protein will create an ideal situation for the proliferation of Clostridia spp. Birds suffering from clinical coccidiosis will show typical signs like diarrhoea, bloody droppings, increased mortality, decreased feed intake and impaired performance.

Inadequate control of coccidiosis leads to impaired growth and feed conversion ratio, without the presence of evident clinical signs. This is subclinical coccidiosis.

Intensive methods of production of poultry favour the reproduction of Eimeria. Consequently, coccidiosis is a continuing problem requiring constant attention and, in the case of broilers, a need for continuous supplementation with anticoccidial drugs or coccidiosis vaccines, in addition to in-feed anticoccidials. Coccidiosis control combined with a good monitoring programme will be the base of any gut health management programme.

IMPROVING FEED DIGESTIBILITY

Improving digestibility of the feed can be achieved by selecting highly digestible feedstuffs. However, this will increase the feed price. The improvement of the digestibility of feed by using enzymes able to degrade Non-Starch Polysaccharides (the so-called NSPases) will not only lead to lowering the feed cost at formulation, but also exert a positive effect on the bird’s gut health.

The NSPases contain xylanase or xylanase-based enzymatic complexes, and their mode of action includes the hydrolysis of soluble arabinoxylans, which minimises intestinal viscosity, preventing the overgrowth of microflora and thereby reduces gut health disorders.

Together with the efficient reduction in viscosity, NSPases will also hydrolyse insoluble arabinoxylans. This action will unlock nutrients (mainly starch and proteins) which are trapped in the cell walls of the vegetable feed ingredients (the so called ‘cage effect’ of insoluble fibres).

Using the correct NSPase leads to improved digestibility of starch and protein. The latter is of particular importance as high levels of undigested protein in the (last) part of the intestine is a breeding ground for protein-loving pathogens like Clostridium spp, causing necrotic enteritis.

The breakdown of arabinoxylans by NSPase also yields arabino- oligosaccharides (AXOS) which are known to be fermented by the microflora in the lower part of the intestine to butyrate, which is a major energy source for villi regeneration allowing good gut health status.

Phytases have been shown not only to break down phytate to release phosphorus, but by doing so, to also destroy the anti-nutritional factor phytate.

This not only leads to a reduction of endogenous protein losses, but also liberates protein and amino acids which are complexed by phytate, enhancing their digestibility.

SUPPORTING THE MICROBIOTA

The relationship between a healthy gut and the animal’s microbiota is undeniable. As part of the holistic approach, the inclusion of probiotics in the nutritional programme offers a way of supporting gut health from a microbial perspective.

The mode of action of probiotics is usually multifactorial, including (but not limited to) the production of beneficial metabolites or the direct competition with unwanted bacteria. As a result, probiotics often help to balance the present microbiota and improve its robustness, supporting general gut health in the process. Probiotics can be incorporated into the feed or drinking water, depending on the strain and formulation used.

Although there are many commercial options available, the preferred product of choice should be based on a single unique strain, capable of forming spores and with a proven and researched mode of action. Such probiotics increase the ease of use, whilst ensuring product efficacy.

Good examples are B-Act®, containing viable spores of Bacillus licheniformis, based on Clostridium butyricum. Probiotics allow producers to support their animals’ gut health efficiently, setting them up for a successful production period from start to finish.

CONCLUSION

Gut health management is of paramount importance to the profitability of poultry farming. The strategy behind managing optimal gut health should contain a combination of the most important control tools on the market available today: an adequate and well thought-through coccidiosis control programme, combined with an NSP enzyme and a phytase, and topped off by a well-functioning probiotic.

To know more, please contact Huvepharma technical team

Huvepharma SEA (Pune) Pvt. Ltd.

42, ‘ Haridwar’, Road 2 A/B, Kalyani Nagar, Pune 411006 Customer Care Contact: +91 20 2665 4193

Email: salesindia@huvepharma.com Website: www.huvepharma.com

By : Dr Maloshrie Bora, Program Manager (Trace Minerals), Trouw Nutrition South Asia

Trace minerals such as zinc, copper, and manganese are fundamental to poultry health, acting as cofactors in vital biochemical pathways: skeletal development, immune defenses, antioxidative systems, enzyme functions, feathering, and reproductive performance. Yet, the typical composition of feed ingredients often falls short of modern poultry standards. That’s why precision mineral nutrition—providing the right mineral at the right time and in the right form—is essential to support optimal broiler growth, eggshell integrity in layers, and fertility in breeders.

While inorganic sources like sulfates and oxides have been staples for decades, they suffer from low bioavailability and reactiveness. These soluble compounds can prematurely release minerals, which then form insoluble complexes with phytate or binding agents in the gut, diminishing absorption and even degrading vitamins or enzymes in the premix. This not only reduces feed efficiency but also increases mineral excretion, raising environmental concerns. Organic (chelate) minerals improved this situation, but often at a premium cost and with variable potency. Enter the next generation: hydroxy trace minerals. Hydroxy trace minerals, like copper, zinc, and manganese hydroxychloride, represent the latest leap in mineral nutrition. Their crystalline, covalent structure is non-hygroscopic and non-reactive in feed and the upper gut. This structure allows slow, controlled release of minerals at the ideal intestinal absorption site, significantly improving bioavailability. They resist premature dissolution, ensuring minerals are released more slowly and absorbed where it matters most.

Research across poultry sectors consistently shows that hydroxy trace minerals outperform inorganic sources. Broilers fed hydroxy copper and zinc achieved 7–8% heavier carcasses and a noticeable boost in breast meat yield. In independent trials, hydroxy-supplemented flocks maintained or improved feed conversion ratios while using lower inclusion levels than sulfate-based diets . Moreover, in antibiotic-free or necrotic enteritis challenge models, hydroxy minerals reduced pathogen load and mortality, performing on par with ionophores. Layers also benefit: eggshell quality improves, feed remains stable longer (less oxidation), and FCR gains are consistent when inorganic Cu, Zn, Mn are replaced with hydroxy versions. Breeder flocks, too, see enhanced fertility and hatchability under precision hydroxy mineral regimes.
Beyond performance, hydroxy trace minerals contribute to gut integrity and immune defense. Broilers on hydroxy mineral diets exhibited reduced cecal enterobacteria and maintained tight junction integrity, translating into healthier birds and better carcass quality.

Discover IntelliBond®: Precision You Can Trust
Among hydroxy trace mineral solutions, Trouw Nutrition’s IntelliBond® stands out as a premium, thoroughly validated choice. Designed to optimize delivery of copper, zinc, and manganese, IntelliBond features:

– High bioavailability and potency : thanks to stable, covalent crystalline bonds that release minerals at the optimal intestinal site.

– Enhanced feed stability and nutrient preservation : safeguarding enzymes like phytase and vitamins from degradation in premixes

– Improved bird performance and economics : with independent studies showing better feed conversion, heavier carcasses, superior egg output, and healthier flocks under stress.

– Environmental sustainability : with reduced inclusion rates and lower mineral excretion promoting cleaner production.

– Unmatched versatility across poultry species and life stages : including broilers, layers, and breeders—even under challenging conditions like heat stress or compromised hygiene. This adaptability has been validated across multiple trials and production environments.

Proven Performance Across Poultry Types
A Spanish study comparing hydroxy vs. sulfate-fed broilers at nutritional levels found that those receiving hydroxy minerals (IntelliBond C and Z) achieved 7.4% higher live weights, 7.7% heavier carcasses, and 16.1% breast meat yield, versus 15.3% in the sulfate group. Another Trouw Nutrition joint trial with the University of New England demonstrated improved bone integrity (tibia breaking strength) and breast meat zinc content in broilers fed 100 ppm IntelliBond Zn, with gut integrity maintained. In antibiotic-free commercial conditions, hydroxy copper-chloride combined with organic acids matched or exceeded the performance gains of feed antibiotics while improving egg weight, mass, and feed efficiency in layer hens. These findings highlight the ability of IntelliBonds to deliver consistent productivity gains across broilers, layers, and breeders—even under stress or antibiotic-free regimes. Trouw Nutrition India has been pioneering mineral-precision feeding. “Trouw Talks” events in Karnal and Hyderabad, unveiled IntelliBond’s OptiSize® technology—highlighting uniform, stable crystals that protect premix integrity and animal performance. Trouw Nutrition’s new premix plant near Hyderabad supports local production of trace minerals, vitamins, and specialized premixes—readying India for advanced feed solutions. This investment and local research infrastructure underline Trouw Nutrition’s strong commitment to validating hydroxy mineral efficacy under Indian production conditions.

Why IntelliBond® Stands Out
Developed over two decades and backed by 200+ global trials, IntelliBond® hydroxy trace minerals ensure predictable delivery and dependable results through:
– Superior bioavailability due to controlled release and crystalline stability

– Enhanced feed stability, maintaining vitamins, enzymes, and reducing oxidation in premixes

– Animal performance gains, improving carcass weight, egg production, feed conversion, and profitability

– Gut health, by reducing pathogenic bacteria and preserving gut barrier integrity in broilers
– Environmental responsibility, lowering mineral excretion while supporting sustainability-focused operations

Precision Manufacturing and Traceability
Trouw Nutrition’s OptiSize® technology guarantees uniform particle size and non-hygroscopic behavior. Its low reactivity protects feed integrity, while rigorous traceability—from raw material origins to lot distribution—ensures feed safety and compliance.

Modern poultry production demands precision: the right trace mineral, in the right form, at the right level. Hydroxy trace minerals—especially IntelliBond®—deliver on that promise. Scientific evidence and Trouw Nutrition’s local investments prove that these superior minerals enhance productivity, welfare, and sustainability in broilers, layers, and breeders. By choosing IntelliBond®, nutritionists and producers gain a trusted, research-backed solution that fosters better performance, protects investments, and advances poultry industry goals in India and beyond.

Poultry excreta comprises undigested feed protein and uric acid, which microbial enzymes convert to ammonia (NH3). Several litter characteristics, including pH, temperature, oxygen, moisture concentrations, and substrate availability, influence this conversion. The recommended limit for ammonia in a chicken shed is less than 10 ppm, however, up to 25 ppm is not detrimental. Ideally, the relative humidity should range between 50 and 70%. The rainy season, defective foggers, insufficient ventilation, water leaks, and other factors all contribute to increased humidity inside the shed.

Ammonia levels and humidity in poultry houses are interconnected. High relative humidity can exacerbate the adverse effects of high blood ammonia levels in poultry. In humid environments, more NH3 may be dissolved in the air droplets and inhaled into the blood during respiration by birds, consequently increasing the blood ammonia content. When ammonia gas is exposed to moisture, it reacts and forms a corrosive solution called ammonium which causes harm to birds. Additionally, high humidity can hinder the evaporation of moisture from the litter, causing it to retain more ammonia.

Deleterious Effects on Poultry:
1. Respiratory Issues: High levels of ammonia in the poultry house air can cause respiratory problems for the birds. Ammonia gas affects the trachea’s mucosal surface, causing paralysis of cilia, sometimes deciliation of epithelial cells, and causes necrosis of the mucosal epithelium.
2. Foot Lesions: The constant exposure of poultry to ammonia can cause severe foot lesions by causing chemical burns on the foot pads of birds, leading to painful and debilitating footpad dermatitis.
3. Eye Lesions: High concentrations of atmospheric ammonia for a prolonged duration causes irritation, conjunctivitis, and damage to the cornea of the eyes. Swelling and reddening of the eyelids, irritation, reddening of the conjunctiva and nictitating membrane, and partial or complete closure of the eyes are common clinical signs.
4. Reduced performance.

How to prevent it:
Along with farming management like dietary management, stocking density, proper ventilation, house temperature, litter management, etc., other supplements like Phytogenic Feed Additives can be supplemented in a poultry diet. A phytogenic feed additive increases the digestibility of nutrients within the gastrointestinal tract and reduces the gut inflammation caused by stressors.

Thereby may considerably increase the gut integrity of the birds. Phytogenic feed additives also alter gut microflora, minimizing the adverse effect of harmful bacteria on the gut. Less undigested and unabsorbed nutrients will be excreted through faeces from a healthy gut, which means less nitrogen excretion.

STODI, a Standardized Botanical Powder, is crafted with scientifically selected herbs improving the efficiency of feed utilization and overall performance of the birds. In various studies, it has been found that STODI supplementation has significantly reduced litter nitrogen (g/100g of litter) as compared to group without supplementation. STODI maintains the gut integrity and peristaltic movement of the gut which increases time for the protein and other nutrient utilization by the birds. This increased protein utilization leads to reduced excretion reduced excretion of nitrogen which in turn decreases the production of ammonia level in litter. Along with this STODI has shown to improve the gut microbiota level and gut immunity of the birds.

In conclusion, the combined impact of ammonia and humidity in the world of poultry farming underscores the critical importance of maintaining a balanced and controlled environment for the well-being and productivity of the birds. High levels of ammonia in poultry houses can lead to a range of deleterious effects. STODI, a polyherbal formulation has shown to reduce the ammonia level in litter with improved nutrient utilization and gut microbiota balance.