Global expertise meets local partnerships, the three-day show introduces a complete feed to food platform for India’s fastest-growing agribusiness sector


VIV Select India 2026 takes place from 22–24 April 2026 at Yashobhoomi Convention and Expo Centre, New Delhi, introducing the globally established VIV Worldwide platform to the Indian market for the first time. The three day business to business exhibition brings together international and domestic suppliers, industry leaders, and decision makers at a pivotal moment for India’s rapidly expanding animal protein sector.

Organised by VNU Exhibitions Europe, the international division of Royal Dutch Jaarbeurs, in strategic partnership with the Poultry Federation of India (PFI), VIV Select India has been developed as a long term platform to support technology transfer, business growth, and international collaboration within India’s livestock and animal protein industries.

Exhibitors and Technologies on Display
VIV Select India 2026 features over 130 exhibitors, representing a strong mix of Indian and international companies. Participation spans Europe, the Middle East, and Asia, underscoring India’s growing importance as a destination for innovation, investment, and long term collaboration in animal protein production.

The event is supported by a broad coalition of national and regional industry associations, reinforcing its role as a unifying platform for poultry, dairy, and allied livestock sectors.
The exhibition floor presents a comprehensive cross section of technologies and services designed to enhance productivity, efficiency, sustainability, and product quality across animal protein production. Visitors can expect solutions ranging from automation and precision systems to animal health, biosecurity, processing, and digital tools.

International and Indian companies such as Big Dutchman, JBT Marel India, Viscon Hatchery Automation, De Heus Animal Nutrition India, FAMSUN, Venky’s India, and Himalaya Wellness Company are among those confirmed—alongside many other technology providers serving integrators, producers, processors, and service companies.

VIV Square: Knowledge Exchange at the Core
VIV Square opens with a formal inaugural ceremony marked by the presence of senior industry leaders and government representatives, including Mr. Jeroen van Hooff, President & CEO of Royal Dutch Jaarbeurs and VNU Group, Mr. Ranpal Dhanda, President of the Poultry Federation of India, and Prof. S.P. Singh Baghel, Honorable Minister of State for Fisheries, Animal Husbandry & Dairying. The opening is further distinguished by participation from key public and diplomatic stakeholders such as Ms. Varsha Joshi, Additional Secretary, Department of Animal Husbandry & Dairying, Government of India, H.E. Ms. Marisa Gerards, Ambassador of the Kingdom of the Netherlands, and Shri Mahipal Dhanda, Education Minister of Haryana.

Across the three days, the programme includes expert-led sessions addressing critical developments in poultry production, dairy advancement, and animal health. Industry leaders from companies including Viscon Hatchery Automation, De Heus Animal Nutrition, JBT Marel, Venkateshwara Hatcheries (Ventri Biologicals), MSD Animal Health, HIPRA, CEVA, Holm & Laue, Binsar Farms, and Verka Dairy are all to share insights on topics such as automation and AI in production systems, nutrition strategies, processing performance, international dairy collaboration, and advances in vaccines and biologicals.

Patrick van Rooij, Project Manager – VIV Select India shares, “The poultry and livestock sectors are entering a phase where scale must be matched by efficiency, resilience, and smarter use of technology. VIV Select India has been developed to support that shift—by connecting the value chain, facilitating knowledge exchange, and giving professionals direct access to solutions that work in real production environments. This platform is as much about dialogue and learning as it is about business. Our goal is to create conversations that lead to stronger partnerships, better decisions, and long term value for the industry as a whole.”

Registration and Visitor Information
VIV Select India 2026 is open exclusively to trade professionals active across the animal protein and livestock value chain, including producers, integrators, processors, veterinarians, feed manufacturers, technology providers, consultants, policymakers, and industry media.

Visitor admission is free of charge and includes access to the full exhibition floor as well as all sessions at VIV Square, the show’s integrated knowledge programme. Advance online registration is recommended to ensure smooth entry and timely access to event updates and programme scheduling. The show is open during the event dates from 10:00 to 18:00.

Visitors can register online at india.viv.net/registration.

Dr Eckel Animal Nutrition GmbH & Co. KG, Germany, a global animal nutrition specialist company organised World Tour 2026 Conference at Hotel Avani Riverside, Bangkok on March 14, 2026 which was attended by 90 over delegates from 12 countries which was addressed by eminent speakers.

In the year 1994, Dr. Antje Eckel, CEO, founded the company Dr. Eckel Animal Nutrition, aimed at ensuring animal nutrition is healthier, more animal-friendly and more sustainable. Over the next three decades, the family business grew into a globally successful provider of alternative animal feeding solutions. Other key persons associated with the company are Dr. Bernhard Eckel, Vice President – Sales, Dr. Viktor Eckel, Managing Director-Products and Innovation, Mr. Theo Eckel Head-Purchase and Ms. Klara Eckel, Product Manager.

World Tour 2026 Conference started with the opening remarks by Dr. Andreas Lewke, Managing Director (Thailand) Dr. Eckel Animal Nutrition. Dr Andreas Lewke has more than two decades of experience in Asia and a strong focus on sustainable, innovative animal nutrition. Dr. Eckel Animal Nutrition from their Bangkok office, the team has worked closely with integrators, feed mills and farmers across Asia and their main interest is how innovative, sustainable nutrition concepts can support both healthy animals and healthy profits. Dr. Andreas Lewke said today

Dr. Eckel Animal Nutrition is one of the international specialists for phytogenic solutions based on plant-derived active ingredients and their products are used in poultry, swine, ruminant and aquaculture nutrition around the world. The aim is always the same: to help the customers achieve direct and long-term success with healthy growth, high-quality products and efficient, resource-friendly production.

Dr. Viktor Eckel, Managing Director, Dr. Eckel Animal Nutrition in his keynote address highlighted “Plants Paving the Way for Future Animal Nutrition.

From the very beginning Dr. Eckel Animal Nutrition has focused on innovative feed additives that combine animal health, performance and sustainability. Dr. Viktor Eckel continues to shape the future of plant-based solutions and next-generation feed additives for animal nutrition. countries on almost all continents. He said the company’s products are manufactured in Germany to the highest quality standards. More than 75% of the raw materials requirement are sourced from European Union countries thus ensuring shorter supply routes and flexible manufacturing processes. Experts associated with the company from more than 20 countries are working towards ensuring the company’s growth.

After Coffee Braek, Dr. Anne Möddel, Team Lead Technical Sales, Dr. Eckel Animal Nutrition gave presentation on “Choosing the Right Phytogenic Solution to Achieve Your Goals”. At Dr. Eckel, Dr. Anne Möddel serves as a key technical contact for sales teams, partners and customers, providing in-depth expertise on phytogenics and monogastric nutrition. Her nice presentation was followed by Lunch.

Post Lunch, Dr. Nancy Salamanca, DVM, Ph.D., Independent Consultant & Professional Lecturer gave presentation on “Making Antibiotic-Free Farming Work: A Nutritionist’s Perspective”. Dr. Nancy Salamanca highlighted the importance of targeted feed solutions, gut health management, and practical nutritional approaches that help producers maintain animal performance while reducing reliance on antibiotics.

Dr. Le Van Phan, DVM, PhD, Assoc. Professor, Department of Microbiology and Infectious Disease, College of Veterinary Medicine, Head. Laboratory of Viral Infectious Diseases, Center for Research Excellence and Innovation, Vietnam National University of Agriculture gave update on ASF outbreaks in Vietnam (2019–2025) – Insights and Lessons Learned. It was privilege to hear the insights and research contributions of eminent Speakers.

Dr. Bernhard Eckel, Vice President, Dr. Eckel Animal Nutrition spoke on “Closing Reflections & Future Outlook”. Dr. Bernhard said their company has a motto – act local and think global. Dr. Eckel Animal Nutrition establishes sustainable social and ecological conditions across its product value chains as its products are sold globally and have wide footprints. By embracing such innovations, Dr Eckel protects the livestock but also contributes to a healthier, more efficient, and eco-friendly agricultural future for the world. The company participates in all the global livestock and poultry events for expanding outreach of its unique products.

Events like this truly highlight the value of global collaboration, knowledge sharing and industry connections. It was nice opportunity for me to learn, connect and exchange practical knowledge with professionals from many countries. Thanks to Dr. Eckel Team and the speakers for creating such an important global platform for knowledge sharing.

Importance of Livestock and Poultry Sector in India

India’s livestock sector plays a crucial role in the country’s agricultural and economic landscape, supporting the livelihoods of millions by providing employment, income and nutritional security. Poultry and livestock sector provides essential inputs for sustainable farming practices, ensuring the country’s food security. India’s poultry industry is currently valued at $ 30 billion which engages over six million people (both directly as well indirectly) and the poultry industry has grown rapidly over the past decade. Indian poultry industry is now one of the most efficient producers of broiler meat and eggs globally, due to well established integrated companies, contract farming and a strong domestic market.

Rising Growth and Feed Demand Imbalance
The livestock sector – dairy, poultry, fisheries and allied sector is witnessing a much faster growth than the agriculture crops (Soybeans & Maize), there is apprehension that domestic feed production may not be able to ensure steady supplies while exposing the sector to price volatility. The Confederation of Indian Industry (CII) in its vision document 2047 for the Indian poultry sector has also mentioned that the sector is growing at a healthy rate of 8% annually and could see further acceleration. Availability of good quality feed ingredients and their prices are major challenges for manufacturing of good quality compound feeds.

Role of India–US Interim Trade Agreement
Under the recently announced India-US interim-trade, the decision to eliminate or cut duties on a range of items from the US including dried distillers’ grains (DDGs) and red sorghum, is likely to ensure steady supplies of animal feed in coming years. Commerce minister Piyush Goyal had stated that India will provide quota-based duty concessions on DDGs to the US under the deal. Feed demand is projected to grow faster than domestic supply, making large scale imports necessary by the early 2030s. Domestic production of energy sources like maize and protein sources like soymeal often fall short of growing demand of the poultry, dairy and fisheries sector.

Feed Cost Pressure and Need for Imports
Domestic feed supply is increasingly constrained by limited arable land and productivity gaps. The feed costs constitute 60% to 65% of the cost of the production of the animal husbandry sector any volatility in the feed prices lead to rise in cost of production and subsequent rise in prices. Thus, feed imports, especially of reduced or zero duty imports of soybeans / soybean meal and maize, can help bridge the demand-supply gap. Imports from established origins such as US soy can provide consistent, high-quality protein during periods of domestic tightness. When used judiciously, imported soy can help smooth feed costs, improve formulation consistency, and enable feed manufacturers to meet the quality benchmarks demanded by large integrators and processors.

Growing Demand for Protein and Feed
With increase in income and urbanisation as demand for dairy and poultry products increases, according the United States Department of Agriculture (USDA) in its report titled ‘The Growing Demand for Animal Products and Feed in India’ has stated that at the current growth in the productivity of maize and soybean, would not be able to meet rising demand of feed. Feed demand is projected to grow faster than domestic supply, making large scale imports necessary by the early 2030s. “By ensuring a timely and cost-effective supply of these essential feed ingredients, the government is directly addressing the challenge of feed inflation. This will not only stabilise production costs for farmers but also ensure that high-quality protein remains affordable,”

Industry Concerns Over Feed Availability
Several National and State level Poultry Associations in a recent communication to Shri Rajiv Ranjan Singh, Union Minister of Animal Husbandry, Dairying and Fisheries, Government of India, has raised concern about availability and rising price of soybean meal in the country which pose risk to poultry production. The sector fears a crisis, which can severely affect livestock production and consumer prices. With nearly seven months until the next harvest of domestic soybean products, sustaining poultry production at viable cost will be difficult, directly impacting egg and chicken prices and overall inflation. Even maize prices have witnessed volatility as demand for the grain is rising not only because of rise in animal feed demand but also its being used for making ethanol and other industrial use.

Future Demand Projections (2047 Vision)
India’s population is around 1.4 billion and is projected to be approximately 1.53 billion by 2047. This increase in population directly correlates with the higher demand for food including eggs and chicken. Per capita poultry meat and eggs are expected to be 15 kg and 200 eggs annually by 2047. Around 38 million tonne (MT) of broiler feed and 34 MT of layer feed will be required in 2047. At 30% penetration rate, cattle feed requirement will be around 90 MT in 2047. Fish and shrimp feed required will be around 7 MT in 2047.

Way Forward: Ensuring Sustainable Feed Supply
Ensuring sustainable feed supplies in coming years would be a key challenge for the sector. By ensuring cost-effective supply of animal feed ingredients, the government can directly address the challenge of feed inflation. This will not only stabilize production costs for poultry, dairy and aqua farmers but shall also ensure that high-quality protein remains affordable for the consumers. The interim deal with the US provides a window of opportunity for allowing feed ingredients imports which is expected to boost the sustainable growth of the India’s poultry sector in the coming years.

Abstract
Smart poultry farming integrates information and communication technologies (ICT), automation, sensor networks, and data analytics into conventional poultry production systems to improve efficiency, animal welfare, biosecurity, and sustainability. In the context of India in 2026, smart poultry farming represents a pathway for industry transformation amidst rising demand for poultry products, labour shortages, climate change risks, and the need to reduce environmental footprint. This paper examines drivers, technologies, implementation frameworks, economic viability, and policy dimensions critical for success in smart poultry farming across India. It synthesizes empirical evidence and emerging best practices to present an actionable roadmap for stakeholders including farmers, agri-tech firms, extension agencies, and policymakers.

1. Introduction
1.1 Background
Poultry farming in India has been one of the fastest-growing segments of the livestock sector over the past two decades. Driven by rising incomes, urbanization, changing dietary preferences, and government support for allied agriculture, India’s poultry industry contributes significantly to rural employment and national nutrition security. According to the Department of Animal Husbandry & Dairying, poultry contributes nearly 1.5% to India’s Gross Value Added (GVA) in agriculture and is a major source of animal protein for over 1.4 billion people.

Despite progress, conventional production systems face structural challenges: inefficient feed conversion ratios, disease outbreaks (e.g., avian influenza), labor constraints, climate stressors, waste management issues, and volatile input costs. These constraints are amplified in small and medium farms that dominate the Indian poultry landscape—with over 80% of farms being smallholders having fewer than 1000 birds (FAO, 2023).

1.2 Need for Smart Poultry Farming
Smart poultry farming leverages digital technologies to enable real-time monitoring, automation of routine tasks, predictive analytics for health and production, and optimization of resource inputs. As per recent FAO and ICAR reports, smart systems can increase productivity by 15–25%, reduce mortality, enhance biosecurity, and improve profit margins (FAO, 2024; ICAR, 2025). The integration of Internet of Things (IoT), Artificial Intelligence (AI), robotics, and cloud computing creates data-driven decision support that is especially relevant in the Indian context, where efficiency gains can directly translate to improved competitiveness, reduced cost of production, and heightened resilience.

2. Smart Poultry Farming: Conceptual Framework
2.1 Definition
Smart poultry farming refers to a production system augmented with digital and automated technologies to enhance operational efficiency, animal welfare, environmental control, and supply chain integration. It encompasses:

1. Sensors & IoT Devices: For monitoring temperature, humidity, gas concentrations (NH3, CO2), feed/water intake, and bird behavior.
2. Automation: Including automated feeders, drinkers, lighting systems, egg collection, and climate control systems.
3. Data Analytics & AI: For predictive modeling, disease detection, yield forecasting, and optimization.
4. Connectivity & Cloud Platforms: Centralized dashboards accessible via smartphones/PCs.
5. Biosecurity & Traceability Tools: RFID tagging, blockchain for supply chain transparency.

2.2 Core Components
2.2.1 Environmental Monitoring
Maintaining optimal ambient conditions is vital for poultry health. IoT sensors continuously measure environmental variables, enabling automated adjustments via actuators (fans, heaters, evaporative pads), ensuring thermal comfort, and reducing heat stress—particularly significant in tropical climates like India.

2.2.2 Precision Feeding and Watering
Automated feeders and drinkers deliver nutrients and water tailored to the growth stage of birds, cutting feed wastage and improving feed conversion ratios (FCR). Integrated weight sensors and consumption analytics guide ration adjustments.

2.2.3 Health and Behaviour Monitoring
Computer vision and wearable sensors can detect abnormal behaviour, gait disorders, or early disease indicators. AI models analyse patterns to alert farmers before clinical signs become severe.

2.2.4 Integration with Supply Chain
Smart systems link production data with logistics, processing, and retail, enabling traceability, quality assurance, and consumer confidence. Blockchain applications can authenticate product provenance, crucial for exports and premium markets.

3. Drivers of Adoption in India
3.1 Market Demand and Consumer Preferences
India’s poultry market is forecasted to grow at 8–10% CAGR through the 2020s, driven by rising protein consumption, especially among urban and middle-class populations. Preferences for quality, food safety, and traceability create incentives for smart traceable production systems.

3.2 Policy and Institutional Support
The Government of India’s initiatives such as the National Livestock Mission (NLM) and Digital Agriculture Mission promote technology adoption, capacity building, and digital extension services for livestock and poultry sectors. Subsidies and credit schemes under NABARD also facilitate investment in automation and infrastructure.

3.3 Labor Dynamics
Rural labour migration to urban centres and rising wage costs make labour-saving technologies increasingly attractive. Smart systems reduce dependency on manual monitoring and operation.

3.4 Climate Change and Biosecurity Risks
Heat stress in poultry dramatically affects feed intake and mortality. Smart climate control systems mitigate heat stress and improve resilience. Additionally, enhanced monitoring systems strengthen biosecurity, crucial for managing outbreaks like avian influenza.

4. Technologies in Smart Poultry Farming
4.1 Internet of Things (IoT) and Sensor Networks
IoT platforms leverage interconnected sensors to collect real-time data on environmental and bird parameters. Key IoT applications include:
– Temperature and humidity sensors.
– VOC and ammonia gas sensors.
– Light intensity monitors.
– Water flow and feed silo level sensors.
– Weight scales embedded in feeders.
These devices communicate via wireless protocols (LoRaWAN, Wi-Fi, NB-IoT) to local gateways, and subsequently to cloud platforms where data storage and analytics occur.

4.2 Artificial Intelligence and Data Analytics
Machine learning algorithms analyse historical and real-time data to:
– Predict growth performance.
– Detect anomalies indicating disease or stress.
– Optimize feeding regimens.
– Forecast production cycles.
AI applications often integrate computer vision through cameras that analyse bird activity, feeding behaviour, and flock distribution patterns.

4.3 Automation and Robotics
Automated systems reduce manual intervention:
– Automated Feeding & Watering: Controlled dispensing ensures precision.
– Climate Control: Fans, coolers, heaters regulated in response to sensor feedback.
– Robotic Egg Collection: Reduces labour, improves hygiene.
– Automated Waste Removal: Enhances cleanliness and reduces ammonia buildup.

4.4 Blockchain and Traceability Platforms
Blockchain enables secure, immutable recording of production data across the supply chain. For eggs and meat, traceability enhances quality assurance, regulatory compliance, and export readiness. Buyers can trace product history from hatchery to retail.

4.5 Mobile and Cloud Interfaces
Smartphone apps and web dashboards provide farmers with real-time alerts, analytics, and control functions. Cloud integration ensures data accessibility from anywhere, enabling remote management.

5. Economic Analysis and ROI
5.1 Cost Structure in Smart Poultry Systems
Initial investment in smart technologies includes:
– Hardware (sensors, controllers, cameras).
– Software subscriptions (cloud dashboards, analytics platforms).
– Installation and integration costs.
– Training and capacity building.
Operating expenses include internet connectivity, maintenance, and occasional sensor calibration.

5.2 Benefits and Return on Investment (ROI)
Empirical studies indicate:
– Feed Savings: Precision feeding can reduce feed costs by 5–10%, which is significant given feed accounts for ~65–70% of total production cost.
– Mortality Reduction: Early disease detection systems can reduce mortality by 10–15%.
– Labor Savings: Automation can reduce labour hours by 20–30%.
– Improved FCR: Better environmental control improves FCR ratios, enhancing weight gain efficiency.

Simulation models show payback periods of 18–36 months for integrated smart systems under typical Indian conditions, depending on scale and technology intensity.

6. Implementation Pathways in India
6.1 Segmentation by Farm Size
6.1.1 Smallholder Farms (≤ 1000 birds)
Challenges for smallholders include capital constraints and limited technical expertise. Adoption strategies include:
– Modular Systems: Low-cost sensor packages (temperature, humidity) with basic automation.
– Shared Services: Community-level data hubs and shared equipment.
– Leasing and Pay-per-Use Models: Agritech firms can offer technology as a service (TaaS).

6.1.2 Medium and Large Farms
Larger farms can invest in comprehensive systems with AI analytics, robotics, and full automation. Dedicated farm managers with digital training are critical for maximizing benefits.

6.2 Financing Mechanisms
-Farm Credit: Low-interest loans from cooperative banks or NABARD.
– Government Subsidies: Under NLM and State Animal Husbandry departments for digitization.
– Public–Private Partnerships (PPP): Government and private firms co-invest in demonstration farms and training centres.

6.3 Capacity Building and Extension Services
Training programs must focus on:
– Operation and interpretation of sensor data.
– Basic troubleshooting of automated systems.
– Biosecurity protocols and digital record keeping.
Agricultural universities and Krishi Vigyan Kendras (KVKs) can be pivotal in upskilling farmers.

6.4 Data Governance and Security
Standard protocols for data ownership, privacy, and interoperability are needed. Data-sharing frameworks must protect farmer interests while enabling analytics.

7. Case Studies and Empirical Evidence
7.1 Example 1: Precision Climate Control in Broiler Farms
In a southern India broiler operation, integration of IoT climate sensors with automated fans and coolers resulted in:
– 12% reduction in mortality.
– 7% improvement in average daily gain (ADG).
– 3% feed cost savings.
Machine learning models predicted periods of heat stress, allowing pre-emptive cooling adjustments.

7.2 Example 2: Computer Vision for Early Disease Detection
An agritech startup deployed computer vision cameras in layer farms to monitor bird activity. Alerts based on deviations in movement patterns enabled early intervention, reducing disease spread and culling by 15%.

7.3 Example 3: Blockchain for Egg Traceability
A cooperative of 50 layer farms used a blockchain platform to record production batches. Retail partners reported increased consumer trust due to visible traceability, allowing premium pricing of 5–8%.

8. Challenges and Risks
8.1 Infrastructure Constraints
Rural connectivity remains uneven; reliable internet and power supply are prerequisites for smart systems. Government programs like Bharat Net can improve broadband access in rural farming regions.
8.2 Knowledge Barriers
Many farmers lack digital literacy, making adoption slow. Tailored training and simplified user interfaces are essential.
8.3 High Capital Costs
Despite declining sensor costs, upfront investments remain significant, especially for advanced systems.
8.4 Data Management Concerns
Cloud dependency poses cybersecurity risks. Protocols for data ownership and protection are needed.
8.5 Cultural and Behavioral Barriers
Resistance to change and preference for traditional practices can slow technology adoption.

9. Sustainability and Environmental Impact
9.1 Reduction in Resource Use
Smart systems optimize feed and water, reducing waste. Improved climate control minimizes energy use.

9.2 Waste Management
Sensors help manage litter moisture and ammonia levels, contributing to better manure management and reduced greenhouse gas emissions.

9.3 Welfare and Ethical Production
Continuous monitoring improves bird welfare by preventing heat stress, overcrowding, and unmanaged disease progression.

10. Policy Recommendations
10.1 Supportive Frameworks and Incentives
– Subsidies for digital agriculture adoption in poultry.
– Financing schemes targeting smallholder integration.
– Standards and certification for smart poultry systems.

10.2 Public–Private Collaboration
– Pilots and demonstration farms to showcase ROI.
– Joint R&D for India-specific technology solutions.

10.3 Regulatory and Data Policies
– Clear guidelines on data privacy for farm data.
– Open data standards for interoperability of devices.

10.4 Research and Innovation Funding
Grants for AI models tailored to Indian poultry phenotypes, climate conditions, and feed regimes.

11. Conclusion
Smart poultry farming represents a transformative opportunity for the Indian poultry sector in 2026 and beyond. By integrating IoT, AI, automation, and data analytics, producers can significantly enhance efficiency, health management, and sustainability. However, realizing these benefits at scale requires cohesive strategies encompassing technology deployment, financing, capacity building, infrastructure development, and supportive policy ecosystems.

The transition to smart poultry farming is not merely technological—it is structural, involving shifts in business models, skills, and market systems. With targeted investments and collaboration among stakeholders, India’s poultry sector can harness smart farming to meet rising demand, improve competitiveness, and contribute to sustainable rural livelihoods.

Balancing Air Quality in Poultry Houses: Tackling Ammonia and Humidity for Health and Productivity

Dr. Pawar Rutik Namdev1 (MVSc Scholar), Dr. Shipra Tiwari1 (MVSc Scholar),
Dr. Mahendra Kumar Patel1 (Ph.D Scholar)
1College of Veterinary Science and Animal Husbandry, DUVASU Mathura (281001), India

Abstract
The environment within poultry houses plays a decisive role in the overall health, performance, and welfare of birds. Among various factors, the concentration of ammonia (NH₃) and the level of relative humidity (RH) are the most critical. Ammonia, released from the microbial breakdown of waste, and excessive humidity, which influences litter moisture, often work together to create poor air quality. This review highlights how these two factors are produced, their combined impact on broilers and layers, and outlines practical approaches for monitoring and management to maintain profitability and bird well-being.

1. Introduction
For poultry farmers, achieving optimal productivity requires not just good feed and genetics, but also maintaining a favorable environment inside the house. Air quality, ventilation, and litter condition all directly affect flock health. Ammonia gas and humidity levels are particularly important, as they can significantly influence bird growth, egg production, immune strength, and overall welfare. Excessive ammonia harms the respiratory tract, reduces feed intake, and lowers growth efficiency, while uncontrolled humidity leads to wet litter, higher ammonia emissions, and disease outbreaks. To ensure healthy flocks, ammonia should ideally be kept below 20–25 ppm and RH within 50–70%.

2. How Ammonia and Humidity Build Up
2.1 Generation of Ammonia
Ammonia is created naturally when uric acid in droppings is decomposed by bacteria. The process is intensified under warm, moist, and alkaline conditions. The type of litter material, stocking density, feed composition (especially protein levels), and frequency of manure removal all influence ammonia levels. Houses with poor cleaning routines or high moisture accumulation often experience higher NH₃ concentrations.

2.2 Role of Humidity
Humidity directly controls litter moisture content. High RH slows the evaporation of water from bedding, resulting in wet litter that promotes microbial activity and ammonia release. Conversely, very low RH increases dust particles in the air, which irritates the birds’ airways. Thus, moisture management is closely tied to controlling ammonia levels.

3. Impacts on Bird Health and Physiology
3.1 Respiratory Effects
Ammonia acts as a strong irritant to the respiratory tract. Continuous exposure damages the trachea and air sacs, reducing the ability of cilia to filter pathogens. Birds exposed to more than 20–25 ppm are more prone to respiratory diseases such as Newcastle, bronchitis, and Mycoplasma infections. Vaccination responses also tend to decline.

3.2 Eye and Skin Irritation
Chronic exposure to ammonia causes conjunctivitis, watery eyes, and corneal damage. High RH contributes to wet litter that leads to footpad dermatitis, hock burns, and breast blisters—all of which compromise welfare and reduce carcass quality at processing.

3.3 Growth and Feed Efficiency
High levels of ammonia reduce appetite, slow weight gain, and impair feed conversion. Even a small increase in feed conversion ratio (FCR) significantly raises production costs, especially in large flocks. Performance losses become severe when ammonia concentrations exceed 50 ppm for prolonged periods.

3.4 Immunity
Birds raised in poor air quality often show weaker immune responses. Prolonged exposure to ammonia not only stresses birds but also reduces antibody production after vaccination, leaving them vulnerable to disease outbreaks.

3.5 Egg Production
In layer flocks, poor litter conditions and elevated ammonia cause stress, leading to reduced laying rates, smaller egg size, and poor shell quality. Mortality may also rise due to an increased risk of secondary infections.

4. The Combined Impact of Ammonia and Humidity
Although ammonia and humidity can each harm poultry, their combination is especially damaging. High RH makes litter wetter, which in turn boosts ammonia emissions. Humid air also traps ammonia at bird level, ensuring birds inhale more of it. Together, these conditions encourage respiratory infections, coccidiosis outbreaks, poor weight gain, higher mortality, and overall production losses.

5. Monitoring Levels
5.1 Threshold Values
Ammonia: Should remain below 20–25 ppm (ideally closer to 10 ppm). Birds show signs of irritation even at levels humans may not detect by smell.

Relative Humidity: Best maintained between 50–70%. RH above 75% promotes wet litter, while RH below 40% leads to dust and dehydration.

5.2 Measurement Tools
Ammonia: Can be monitored using portable gas detectors, color tubes, or continuous electronic sensors.
Humidity: Inexpensive hygrometers placed at bird height provide reliable readings and are often integrated into automatic ventilation systems.

6. Strategies for Control
6.1 Ventilation
Proper ventilation ensures air exchange, dilutes gases, and removes excess moisture.

In cold weather: minimum ventilation prevents humidity build-up without chilling the birds. fans and circulation systems increase air movement and reduce heat stress.

6.2 Litter Management
Maintaining dry litter is essential. Turning litter, replacing wet spots, using absorbent bedding materials, and preventing drinker leaks are key practices. Chemical litter amendments such as alum or sodium bisulfate can reduce pH, minimizing ammonia release.

6.3 Nutrition
Adjusting feed formulations to match amino acid requirements reduces nitrogen excretion. Enzyme supplements and probiotics may also improve digestion and reduce ammonia in manure.

6.4 Housing Design
Well-insulated poultry houses with good drainage and properly installed nipple drinkers minimize litter moisture. Preventing condensation on walls and ceilings also helps keep humidity under control.

6.5 Advanced Methods
Technologies like air scrubbers, biofilters, or controlled ozone applications are being tested for large commercial units. Automated environmental control systems that integrate NH₃ and RH sensors with fans and heaters are becoming increasingly popular.

7. Economic Importance
Poor air quality silently eats into farm profits. Lower feed efficiency, reduced weight gain, carcass downgrades, increased mortality, and higher veterinary costs all add up to significant economic losses. Studies show that ammonia-related performance drops can cost large poultry complexes thousands of dollars weekly. Investing in better litter management, ventilation, and nutritional adjustments often proves cost-effective in the long run.

8. Evidence and Case Studies
Field surveys often reveal ammonia exceeding safe levels during winter when ventilation is minimized, leading to higher respiratory issues and welfare concerns. Controlled trials consistently show that birds exposed to even moderate ammonia (20–30 ppm) suffer from lower growth rates, poorer immune response, and more lesions compared to those raised under optimal conditions. Interventions such as litter acidifiers, improved diet formulations, and enhanced ventilation schedules have been shown to significantly reduce ammonia emissions and improve performance.

9. Recommendations for Farmers
– Check RH daily: maintain between 50–70%.
– Monitor ammonia regularly: aim for <20 ppm.
– Fix water leaks immediately to avoid wet litter.
– Adjust ventilation by season to balance temperature, RH, and air quality.
– Work with a nutritionist to optimize protein levels in diets.
– Use litter amendments wisely to reduce ammonia emissions.

10. Future Outlook
The integration of smart sensors and artificial intelligence into poultry housing systems may soon allow farmers to predict ammonia build-up and adjust ventilation automatically. Further research is needed to quantify the long-term welfare and production benefits of advanced technologies and to make them affordable for small- and medium-scale farmers.

11. Conclusion
Ammonia and humidity are closely linked environmental challenges in poultry houses. Both negatively affect bird health, welfare, and productivity when not controlled. Together, they magnify each other’s harmful effects, resulting in economic losses and compromised flock performance. Regular monitoring, proactive litter and ventilation management, balanced nutrition, and modern environmental control tools are essential for maintaining a healthy environment. Addressing these issues not only supports profitability but also improves animal welfare, ensuring sustainable poultry production.

In today’s poultry industry, two factors play a decisive role in ensuring profitable, sustainable, and disease-free production:

Water Treatment and Biosecurity.
Together, they safeguard flock health, enhance performance, and reduce dependence on antibiotics.

1. Water Treatment in Poultry
Water is often called the “forgotten nutrient,” yet it is the most critical element in poultry production. Birds consume twice as much water as feed, and any compromise in water quality directly impacts growth, egg production, and immunity.

Key Challenges in Water Quality
– Microbial contamination: Bacteria such as E. coli and Salmonella spread through untreated water.
– Biofilm formation: Organic residues in pipelines harbor pathogens.
– Chemical impurities: High TDS, hardness, iron, or nitrates affect digestion and performance.
– pH imbalance: Acidic or alkaline water reduces feed intake. Water Treatment Practices
– Filtration to remove physical impurities.
– Acidification to maintain pH (5.5–6.5) and inhibit bacterial growth.
– Chlorination / Hydrogen Peroxide / Ozone for disinfection.
– Regular waterline flushing to prevent biofilm buildup.
– Monitoring TDS, hardness, and microbial load routinely.

2. Biosecurity in Poultry
Biosecurity means preventing disease entry and spread on the farm. With rising concerns about Antimicrobial Resistance (AMR) and the push toward antibiotic-free production, biosecurity has become more important than ever.

Three Levels of Biosecurity
1. Conceptual Biosecurity – Farm location, distance from other poultry units, controlled entry points.
2. Structural Biosecurity – Physical barriers, fencing, bird-proof sheds, water sanitation system.
3. Operational Biosecurity – Day-to-day practices like disinfection, vaccination, and visitor control.

Practical Biosecurity Measures
– Restrict farm access (only authorized persons allowed).
– Provide footbaths, hand sanitizers, and farm clothing.
– Disinfect vehicles, crates, and equipment before entry.
– Implement rodent and wild bird control programs.
– Maintain strict mortality disposal methods (incineration/composting).
– Regular vaccination and health monitoring.
– Keep detailed farm records for traceability.

3. Water Treatment + Biosecurity = Sustainable Poultry
While water treatment ensures internal health and performance, biosecurity provides external protection from infections. Both are complementary and essential.
– Clean water reduces gut-related diseases like colibacillosis and diarrhoea.
– Biosecurity reduces the risk of respiratory and viral infections.
– Together, they help in antibiotic-free poultry production, improve FCR (Feed Conversion Ratio), enhance bird welfare, and boost farmer profitability.

Water Quality Monitoring & Water-Borne Diseases in Poultry

Diagram shows that, the source of water we need to check, Ph, TDS, COLOUR, BACTERIA & VIRAL LOAD. This water will go to overhead tank & from there it will distribute to different Poultry shed tanks & through pipe & nipple it will available for birds, here we need to monitor the quality of water.

Importance of Water Sanitation in Poultry Production
In modern poultry production, the use of feed additives such as water and feed acidifiers, toxin binders, probiotics, and antibiotic growth promoters (AGPs) is a common recommendation by poultry nutritionists. Farmers are also increasingly incorporating low-cost protein sources like Rice DDGS, Maize DDGS, and Meat Meal (sometimes adulterated with leather powder) to reduce feed costs.

However, ignoring water sanitation remains one of the most critical mistakes in poultry farming. Even with balanced feed formulation and additives, if the water provided to the birds is contaminated, it results in:
• Loose droppings due to microbial contamination.
• Poor nutrient absorption – birds fail to utilize protein, energy, minerals, and vitamins in the diet.
• Increased incidence of diseases such as E. coli infections and Salpingitis.
• Weakened immunity and consequently poor production performance.

In contrast, a farm with proper water sanitation shows remarkable differences. For example, in one of my ideally managed farms, the birds consistently showed dry droppings (“DRY BEAT”), a clear indicator of good gut health and proper nutrient absorption. This success was achieved through:
• Regular water sanitation practices (disinfection, acidification, and monitoring).
• Ensuring feed hygiene along with the use of safe, food-grade raw materials.
• Strict biosecurity and management protocols.

Safe Water Treatment – A Farmer’s Responsibility

Many farmers currently use different chemicals such as chlorine gas, bleaching powder, and sodium hypochlorite for water treatment. They are not safe for poultry or humans. These compounds often leave harmful residues, alter water taste, reduce consumption, and may even add toxic by-products into the water. According to WHO guidelines, only food and pharmaceutical grade salt should be used for drinking water treatment — both for humans and poultry. The safest and globally recommended option is NaDCC (Sodium Dichloroisocyanurate), which ensures:
• Broad spectrum disinfection with very effective bacterial control
• Safe for poultry & human consumption
• No significant change in taste or odour
• Eco-friendly & easy handling
• Stable and longer shelf life compared to other chlorine sources

Using sub-standard chemicals not only compromises poultry performance (loose droppings, poor nutrient absorption, higher
disease load, chlorine toxicity) but also risks human food safety through residues in meat and eggs.
Key Impact: Farmers must understand that safe water treatment is not about the cheapest chemical, but about using WHO- recommended, food & pharma grade NaDCC for long-term health, productivity, and profitability.

Note: Why NaDCC (Food & Pharma Grade) is Always Better.

Among all the available chlorine-base compounds for water sanitation, Food & Pharma grade Sodium Dichloroisocyanurate (NaDCC) is the safest and most effective choice.

• WHO Recommended – Approved for safe drinking water treatment globally.
• Broad Spectrum Effectiveness – Provides strong and stable disinfection (48 hours’ stability).
• Safe for Birds & Humans – No harmful residues, no significant change in taste or odor.
• Eco-Friendly – No toxic by-products or sludge formation.
• Long Shelf Life – Up to 3 years, with easy effervescent tablet formulation.
• Ease of Use – Simple handling, no heavy cylinders or high manpower required.
• Therefore, NaDCC (Food & Pharma Grade) is always better than chlorine gas, bleaching powder, sodium hypochlorite, or halozone for ensuring Zero-Bacteria Water in poultry Farms.

Conclusion
In poultry management, prevention is always better than cure. Poultry farming success is not just about what we feed the birds, but also about the quality of water they drink every single day. Feed can be fortified, sheds can be modernized, but without clean water and strict sanitation, the full genetic potential of the flock can never be realized. Water is the simplest yet most powerful tool to secure healthy birds, higher productivity, and long-term profitability. Water treatment and biosecurity are not costs but investments that return multiple benefits in productivity, profitability, and sustainability.

Introduction:
India’s poultry industry is undergoing a profound transformation. Traditionally dominated by small-scale farms and local markets, the sector is increasingly commercialized, branded, and technology-driven. Urbanization, rising disposable incomes, evolving lifestyles, and heightened health awareness have fueled the demand for branded eggs and processed chicken. Modern supply chain practices are central to this evolution. They ensure food safety, quality assurance, traceability, and timely delivery—all essential in meeting the expectations of today’s discerning consumer. Branded eggs and processed chicken have become symbols of trust, hygiene, and convenience, driving shifts in consumption patterns in urban and semi-urban areas.

Branded Eggs: Elevating Quality, Trust, and Convenience in Urban Kitchens
Eggs are a fundamental source of affordable protein in India. Historically, consumers relied on loose, unbranded eggs sold in open markets, which often led to concerns regarding freshness, hygiene, and quality consistency.

Factors Driving Branded Egg Growth
1. Urban Consumer Preferences: Urban households increasingly prefer packaged eggs that guarantee safety, quality, and convenience.
2. Quality Assurance: Branded eggs undergo grading, quality testing, and packaging, ensuring uniform size, freshness, and nutritional content.
3. Traceability and Transparency: Many brands provide farm-to-fork traceability, giving consumers confidence about the origin and handling of eggs.
4. Marketing and Awareness: Effective marketing campaigns have made branded eggs a premium choice, encouraging consumers to pay for quality.
Leading brands such as Suguna, Godrej, Venkateshwara Hatcheries, and Venky’s have invested in modern feed practices, cold-chain storage, and packaging innovations to ensure high-quality supply. Branded eggs usually sell at a premium of 10–20%, reflecting consumer willingness to pay for safety, hygiene, and consistency. The rise of branded eggs has also encouraged small and medium farmers to adopt modern farming practices, ensuring that their produce meets quality standards required for packaged products.

Processed Chicken: The Rise of Convenience and Hygienic Protein
Processed chicken is increasingly becoming the preferred protein source in urban India. Unlike live or freshly butchered chickens, processed products are cleaned, portioned, frozen, or ready-to-cook, offering convenience, safety, and hygiene.

Drivers of Processed Chicken Demand
1. Busy Urban Lifestyles: Dual-income families and working professionals prefer ready-to-cook or marinated chicken.
2. Food Safety Awareness: Processed chicken undergoes stringent hygiene protocols, microbial testing, and cold-chain handling, reducing contamination risks.
3. Retail Expansion: Supermarkets, hypermarkets, modern trade, and online platforms provide easy access to processed chicken.
4. Value-Added Products: Pre-cut, pre-marinated, or frozen chicken products save cooking time and enhance convenience for consumers.

Leading Players
Brands such as Venky’s, Godrej Tyson, Al-Kabeer, Skylark, and Al Kabeer dominate the processed chicken market. They have invested in high-tech processing plants, cold storage facilities, and logistics networks, ensuring consistent quality from production to retail.

Challenges in Processed Chicken
– High Capital Requirement: Setting up processing plants and cold storage is capital-intensive.
– Consumer Perception: Some urban consumers still perceive fresh or live chicken as superior.
– Regulatory Compliance: Meeting FSSAI standards for processing, packaging, and labeling is mandatory, requiring constant oversight.
Despite these challenges, processed chicken continues to grow due to urban demand, convenience, and hygiene considerations.

Supply Chain Modernization: Backbone of Industry Transformation
The success of branded eggs and processed chicken is inextricably linked to modernized and integrated supply chains.
Key Elements of Modern Supply Chains
1. Backward Integration: Controlling feed production, hatcheries, farms, and processing ensures consistent quality, reduced dependency on external suppliers, and cost efficiency.
2. Cold Chain Systems: Refrigerated storage and transport preserve freshness, extend shelf life, and reduce spoilage, crucial for processed products.
3. Digital Monitoring and Traceability: IoT sensors, GPS tracking, and inventory software enable real-time monitoring of temperature, bird health, and logistics, enhancing operational efficiency.
4. Retail Integration: Partnerships with modern trade, e-commerce platforms, and quick-service restaurants ensure wider market reach and brand visibility.

Impact on Farmers
-Farmers supplying to organized sectors receive better price realization, stable demand, and technical support.
– Modern farming practices enhance bird health, feed efficiency, and egg quality.
– Integration reduces reliance on intermediaries, enhancing profit margins for farmers.

Smart Poultry: How Technology is Transforming Farms and Processing
Technology is a key driver of modernization across the Indian poultry sector.

Smart Farming
– IoT Sensors: Monitor temperature, humidity, and bird activity to optimize growth and reduce mortality.
– Automated Feeding & Watering Systems: Provide precise nutrition to improve feed efficiency.
– Robotic Vaccination Systems: Ensure disease prevention with minimal manual intervention.

Processing and Packaging Innovations
– Advanced Processing Lines: Automate de-boning, portioning, and marination for uniform quality.
– Vacuum Packaging & Modified Atmosphere Packaging (MAP): Extend shelf life and maintain freshness.
– Cold Chain Monitoring: IoT-enabled temperature tracking ensures safe delivery to retail outlets.
These innovations reduce losses, improve productivity, and enhance the quality and safety of poultry products.

Changing Consumer Habits: Driving Demand for Safe and Ready-to-Cook Poultry
Consumer behavior is evolving, driving growth in branded and processed poultry:
1. Health Consciousness: Preference for antibiotic-free, hygienic, and traceable products.
2. Convenience: Ready-to-cook chicken and pre-packaged eggs save time for urban households.
3. E-commerce Growth: Online platforms such as BigBasket, Swiggy, Zomato, and Amazon facilitate home delivery of branded products.
4. Premiumization: Organic, cage-free, and fortified eggs cater to health-conscious and higher-income consumers.

Regional Dynamics and Market Statistics
India’s poultry sector exhibits regional variation in consumption patterns:
– Southern States: Andhra Pradesh, Tamil Nadu, and Telangana dominate organized poultry production, with strong processed chicken and branded egg markets.
– Western States: Maharashtra and Gujarat are emerging as significant markets due to urban population growth and retail penetration.
– Northern and Eastern Regions: Uttar Pradesh, Bihar, and West Bengal are witnessing growing demand but still rely heavily on unbranded products.

According to industry estimates:
– Branded egg market is growing at ~12–15% annually.
– Processed chicken segment is expanding at ~10–12% annually, driven by urban demand.
– Cold chain penetration remains at ~25–30% nationally, highlighting scope for growth.

Sustainability and Future Trends
Sustainability is becoming central to poultry modernization:
– Feed Optimization: Using precision nutrition reduces feed waste and improves efficiency.
– Eco-friendly Packaging: Biodegradable and recyclable packaging is gaining traction.
– Renewable Energy: Solar and biogas solutions are being integrated into poultry farms to reduce carbon footprint.
– Alternative Grains and Proteins: Incorporating sorghum, millets, and insect-based proteins reduces dependency on maize and soybean, making production more resilient and eco-friendly.

Emerging technologies such as AI, blockchain, and advanced analytics are expected to enhance traceability, disease management, and operational efficiency, further strengthening the sector.

Poultry Sector Outlook: Overcoming Challenges and Seizing Opportunities

Challenges:
– Limited cold chain infrastructure in rural areas.
– Higher costs of branded and processed products for price-sensitive consumers.
– Continuous regulatory compliance (FSSAI, HACCP, and food safety standards).
– Farmer adaptation and skill development for organized supply chains.

Opportunities:
– Expanding branded and processed poultry into tier-2 and tier-3 cities.
– Adoption of value-added products such as fortified eggs and pre-marinated chicken.
– Integration of digital platforms, IoT, and blockchain for traceability and efficiency.
– Leveraging government support for infrastructure, cold chain, and training programs.

The Road Ahead: Building a Safe, Efficient, and Consumer-Centric Poultry Industry
India’s poultry industry is entering a new era of modernization and efficiency. Branded eggs and processed chicken, supported by advanced supply chains, technology adoption, and consumer-focused strategies, are reshaping production, distribution, and consumption. While challenges persist, modernization and innovation offer opportunities for sustainable growth, higher farmer incomes, and enhanced consumer trust. By embracing integration, technology, and evolving market trends, India’s poultry sector can ensure safe, nutritious, and convenient protein for millions, positioning itself as a global leader in quality poultry production.

Dr. Nilay Deshpande1, Dr. Vishal Patil2 and Dr. Geeta Pipaliya3
1PhD Poultry Science, 2MVSc Poultry Science, ICAR-Directorate of Poultry Research, Hyderabad
3Scientist, ICAR-Central Avian Research Institute, Izatnagar

Introduction
Insoluble fiber has gained increasing recognition in modern poultry nutrition due to its physiological importance, impact on digestive health, nutrient utilization, and welfare outcomes in birds. Unlike soluble fiber, which is rapidly fermented and increases digesta viscosity, insoluble fiber adds bulk, optimizes intestinal motility, and influences digesta structure to facilitate more efficient nutrient digestion and absorption.

Composition and Characteristics
Insoluble fiber primarily consists of cellulose, hemicellulose, and lignin—structural plant components resistant to hydrolysis by poultry endogenous enzymes. As it passes largely intact through the gastrointestinal tract (GIT), its physiological effects are exerted mainly through physical stimulation of digestive processes and organs rather than fermentation.

Mechanisms of Action
The activity of insoluble fiber in poultry nutrition is mediated through multiple mechanisms. Due to its indigestible nature, insoluble fiber accumulates in the gizzard, enhancing muscular development and function, thereby facilitating mechanical feed breakdown and improved efficiency of nutrient digestion. Moderate inclusion levels (1–2%) accelerate digesta passage, reduce retention of toxic metabolites, and enhance intestinal health. Insoluble fiber stimulates secretions of amylase, lipase, and protease, thereby improving starch, protein, and fat digestibility. Inclusion supports favorable intestinal morphology, such as increased villus height and crypt depth, contributing to enhanced absorptive capacity. Microbial Modulation: Insoluble fiber fosters a balanced gut microbiota by modifying the luminal environment and limiting pathogen proliferation.

Physiological and Welfare Outcomes
The presence of insoluble fiber in poultry diets exerts several measurable outcomes:
– Enhanced gizzard and proventriculus growth, supporting feed utilization efficiency.
– Faster intestinal transit, minimizing toxin accumulation.
– Improved litter quality and reduced wet litter incidence.
– Behavioral benefits, including amelioration of cannibalism and improved satiety, particularly in layers.

Metabolic Effects and Excretion
Metabolically, insoluble fiber is minimally fermented in the caeca, with its primary influence derived from physical and physiological stimulation. Notable outcomes include:
– Enhanced pancreatic enzyme secretion, improving nutrient extraction.
– Improved intestinal morphology that augments nutrient absorption.
– Increased bulk volume of excreta with improved consistency, resulting in firmer, drier droppings.
– Reduced ammonia generation and improved hygiene, thereby lowering infection risks in poultry houses.
Sources of Insoluble Fiber
Historically, wheat bran and rice bran have been common fiber sources due to their high cellulose content and cost-effectiveness. However, their susceptibility to mycotoxin contamination has prompted a transition to safer alternatives:

– Agricultural By-products: Oat hulls, soybean hulls, sunflower hulls, and pea hulls now serve as reliable fiber sources with high inclusion potential.
– Purified Products: Commercial lignocellulose concentrates provide mycotoxin-free, standardized fiber inclusion with improved reliability.
– Other Sources: Rice hulls and wood shavings add bulk, contributing positively to litter quality, nutrient absorption, and predator-prevention behavior (e.g., reduced cannibalism).

Comparative Nutritional Profiles
Wheat and rice bran remain cost-effective and commonplace, though often limited to below 5% of the diet because of contamination risks. Soybean and sunflower hulls offer high crude fiber and moderate protein, while oat hulls excel in stimulating digestive organs. Lignocellulose offers the highest concentration of insoluble fiber with the lowest contamination risk and greatest consistency.

Performance Outcomes
Recent Indian studies (2024) demonstrated that the inclusion of 2.5% soybean hulls or lignocellulose in broiler diets improved body weight gain (BWG) and feed conversion ratio (FCR). Similarly, rice hull supplementation has been associated with increased gizzard weight without adverse effects on carcass yield, validating the importance of insoluble fiber for digestive organ development and growth performance.

Strategies to Manage Soluble and Insoluble Fiber Levels
The key to successful fiber management lies in achieving optimal ratios. Research demonstrates that moderate levels of insoluble fiber (3-5% of diet) can actually enhance nutrient digestibility by stimulating digestive organ development and pancreatic enzyme secretions, while excessive soluble fiber levels create viscosity problems that impair performance.

1) Cost-Effective Fiber Source Selection
Primary Insoluble Fiber Sources
Wheat bran remains the most economical insoluble fiber source, providing 44.6 % fiber content. It offers excellent laxative properties when mashed with warm water and helps maintain optimal litter moisture.

Rice bran represents another cost-effective option, delivering 10-14% protein alongside 20-24% total dietary fiber and 10.4 MJ ME/kg energy content. This dual nutrient contribution makes rice bran particularly valuable for achieving both fiber and protein targets.
De-oiled rice bran (DORB) provides concentrated fiber benefits with reduced oil content, making it suitable for higher inclusion rates without compromising pellet quality.

Alternative Fiber Sources
Sunflower hulls and oat hulls offer concentrated insoluble fiber sources that require minimal inclusion levels to achieve desired fiber targets. These sources are particularly valuable when formulating high-energy density diets where traditional bran sources would excessively dilute nutrient concentration.

Soy hulls contain approximately 36% crude fiber and 10% crude protein, making them excellent fiber sources for ruminants but requiring careful consideration in poultry diets due to potential bloating risks.

2) Enzyme-Based Fiber Management Strategies
Single Enzyme Approaches
Xylanase supplementation at 16,000-32,000 BXU/kg has proven highly effective for managing arabinoxylans, particularly in wheat-based diets.
Research demonstrates that double-dose xylanase (32,000 BXU/kg) provides superior NSP degradation and oligosaccharide release compared to standard doses.
Studies with de-oiled rice bran supplementation show that xylanase at 10g/100kg feed improved body weight gain and feed consumption while reducing mortality rates compared to high-fiber control diets. The enzyme enabled profitable utilization of 4.5% crude fiber levels, with net profit per kg body weight gain being highest in the maximum fiber plus xylanase treatment.
Multi-Enzyme Complex Systems
Carbohydrase-protease-phytase combinations demonstrate additive beneficial effects, particularly in nutritionally marginal diets. Combined enzyme supplementation can improve body weight gain by 14% compared to individual enzyme use (6-7% improvement). This synergistic effect results from:
– Enhanced protein and amino acid digestibility through protease action
– Improved phosphorus availability via phytase activity
– Better carbohydrate utilization through NSP-degrading enzymes
– Reduced anti-nutritional factor impacts

NSP-degrading enzyme cocktails containing xylanase, β-glucanase, cellulase, pectinase, mannanase, galactanase, and arabinofuranosidase show variable results depending on substrate composition. While effective for complex fiber matrices, they require precise matching to dietary NSP profiles for optimal performance.

3) Feed Formulation Strategies for Cost Reduction
Matrix Value Application
Enzyme supplementation enables matrix value attribution, allowing nutritionists to reduce expensive ingredients while maintaining performance. Effective enzyme programs can provide energy matrices of 100+ kcal/kg, enabling significant reformulation flexibility.

Precision Nutrition Approaches and Fiber Level Management
Daily nutrient blending using a two-concentrate system, where a high-protein starter concentrate is diluted with a high-energy finisher concentrate, can improve feed conversion ratio by 7.8% while reducing feed costs by 4.13%. During the starter phase (0–10 days), diets should include minimal fiber (2–3% crude fiber) to maximize nutrient density and digestibility for critical early growth. In the grower phase (11–24 days), moderate fiber levels (3–4% crude fiber) combined with enzyme supplementation support gastrointestinal development while sustaining optimal growth performance. By the finisher phase (25+ days), strategic fiber inclusion at 4–5% helps reduce feed costs while promoting gut health and desirable meat quality parameters.

Advantages and Limitations
Insoluble fiber supplementation improves gut health by stimulating gizzard development, promoting intestinal morphology, and enhancing growth of beneficial microflora without adverse increases in digesta viscosity. It also provides measurable behavioural and welfare benefits—reducing cannibalism and supporting satiety in laying hens. By improving excreta consistency, insoluble fiber minimizes moisture, ammonia emissions, and infection risks. From a sustainability standpoint, utilizing agricultural by-products such as hulls and bran helps recycle waste and reduce environmental impact.

However, excessive use of insoluble fiber can dilute nutrient density, potentially impairing bird performance and necessitating careful dietary balancing. Variability in natural fiber sources—regarding composition, particle size, and quality—poses challenges for consistent feed formulation unless standardized products are used. Traditional sources such as wheat bran carry substantial mycotoxin risks; coarse materials can also complicate feed processing and flow. Moreover, insoluble fiber is poorly fermented, not contributing to beneficial short-chain fatty acid production observed with soluble fiber inclusion.

Market Trends and Future Perspectives
The global high-fiber feed market is projected to expand at a CAGR of approximately 6% through 2033, driven by rising consumer demand for welfare-centric, antibiotic-free poultry production. Current trends emphasize: Adoption of precision nutrition and stage-specific fiber blends. Expanded use of purified, standardized lignocellulose as a safe alternative to brans. Integration of fiber with probiotics and enzymes for optimized synergistic effects. Alignment with circular economy goals by valorizing crop by-products for feed.

Conclusion
Insoluble fiber, though metabolically inert, plays a fundamental physiological and metabolic role in poultry nutrition. Its inclusion enhances digestive efficiency, improves nutrient utilization, promotes gut health, optimizes excretion, and contributes to sustainable and welfare-friendly production systems. With ongoing innovations in fiber processing and precision feeding strategies, insoluble fiber presents substantial opportunities to improve poultry performance and farm sustainability. Proper management of inclusion rates and strict quality control remain critical for maximizing its benefits.

References are available on request.

Abstract
The Indian poultry sector is a cornerstone of the nation’s livestock economy, ensuring nutritional security, livelihood opportunities, and rural empowerment. As India advances towards the vision of Viksit Bharat 2047, strengthening animal health through modern vaccination strategies becomes imperative. Poultry production faces persistent challenges from infectious diseases such as Newcastle Disease, Infectious Bursal Disease, Marek’s Disease, Avian Influenza, and Salmonellosis, which not only cause heavy economic losses but also threaten food safety and trade opportunities. While conventional vaccines have played a pivotal role in disease control, their limitations—such as cold chain dependence, maternal antibody interference, and inadequate protection against evolving strains—demand innovative solutions.

Next-generation vaccine technologies, including recombinant DNA vaccines, vector-based vaccines, immune-complex vaccines, thermostable formulations, and in-ovo delivery systems, are transforming poultry health management. These approaches offer enhanced safety, longer-lasting immunity, and the potential for multivalent protection. Thermostable vaccines and oral or feed-based delivery methods hold special promise for rural and smallholder farmers by overcoming infrastructural constraints. Moreover, advanced vaccines contribute significantly to antimicrobial stewardship by reducing dependence on antibiotics, thereby aligning with the global One Health agenda and mitigating antimicrobial resistance risks.

The pathway to widespread adoption of these technologies requires integrated efforts from policymakers, research institutions, and the private sector. Public-private partnerships, farmer training, and targeted extension services are essential to ensure affordability, accessibility, and farmer compliance. Furthermore, harmonization with international standards will open new avenues for Indian poultry exports.

Over all next-generation poultry vaccines represent more than a disease-prevention tool; they are strategic enablers of sustainable production, food security, and global competitiveness. By embedding these innovations into a national animal health roadmap, India can safeguard its poultry sector and accelerate progress towards the goals of Viksit Bharat.

Poultry Sector and National Vision
The Indian poultry sector has emerged as one of the fastest-growing components of the livestock economy, contributing significantly to nutritional security, rural livelihoods, and national income. With over 6 million tonnes of chicken meat and more than 142 billion eggs produced annually, India ranks among the top poultry producers globally. However, the vision of Viksit Bharat 2047 emphasizes not just growth in numbers, but also sustainability, biosecurity, and resilience against diseases. Poultry flocks face major health threats from viral, bacterial, and parasitic infections, which can severely disrupt productivity. Vaccination is the most cost-effective and scientifically proven method to prevent infectious diseases in poultry. It not only safeguards flock health but also reduces dependency on antibiotics, thereby aligning with global efforts to combat antimicrobial resistance (AMR). In the Indian context, a robust vaccination strategy combined with innovative vaccine technologies is essential to ensure safe, sustainable, and globally competitive poultry production.

Major Poultry Diseases and Need for Vaccination

The Indian poultry industry is vulnerable to several devastating diseases that can wipe out entire flocks if not managed effectively. Newcastle Disease (Ranikhet), Infectious Bursal Disease (IBD or Gumboro), Marek’s Disease, Fowl Pox, Avian Influenza, Mycoplasmosis, Salmonellosis, and Coccidiosis remain primary threats. Outbreaks not only cause direct mortality but also result in poor feed conversion, reduced egg production, stunted growth, and increased veterinary costs. In a sector with narrow profit margins, even small disease outbreaks can push farmers into financial crisis. Vaccination is critical to prevent such losses and ensure predictable production. For example, ND vaccination is universally adopted in India, while IBD and Marek’s vaccines are routinely used in broiler and layer flocks. Vaccination also acts as a barrier against zoonotic diseases like Avian Influenza, which pose risks to human health. Beyond biological protection, vaccines are key to market access, as global trade standards demand disease-free certification. Thus, comprehensive vaccination programs serve as both a production necessity and a policy imperative for India’s poultry sector in its journey towards Viksit Bharat.

Current Vaccination Strategies in India
Presently, the Indian poultry industry relies on a mix of live attenuated, inactivated (killed), and recombinant vaccines. Day-old chicks are often vaccinated at hatcheries, while subsequent doses are administered at farms by trained personnel. Broilers typically receive vaccines against ND, IBD, and Marek’s, while layers undergo longer schedules covering Fowl Pox, Egg Drop Syndrome, and Salmonellosis. Commercial hatcheries have standardized protocols, but backyard and smallholder poultry systems still suffer from low vaccine coverage due to lack of access and awareness. Vaccines are usually delivered through drinking water, eye drops, intramuscular injections, or wing web methods. However, challenges persist in maintaining the cold chain, ensuring correct dosages, and preventing improper administration. Despite these limitations, vaccination coverage in commercial farms has improved significantly, leading to better flock health and reduced antibiotic dependence. Government agencies, private companies, and veterinary universities are working collaboratively to extend these benefits to rural poultry farmers. Standardized vaccination calendars tailored to regional disease prevalence can further improve efficiency. The existing strategies, though effective, need technological upgrades and equitable access to align with India’s aspirations of modern, climate-resilient, and globally integrated poultry production.

Limitations and Challenges of Conventional Vaccines
Despite their proven utility, conventional vaccines face several limitations in the Indian poultry sector. Live vaccines, while highly immunogenic, sometimes revert to virulence or interact with maternal antibodies, reducing their effectiveness. Inactivated vaccines, though safe, require multiple doses and are more expensive. In addition, improper handling—such as exposure to high temperatures during transportation—often compromises vaccine efficacy. A major challenge is the mismatch between circulating field strains and the strains used in commercial vaccines. For example, evolving variants of ND and IBD viruses occasionally bypass existing vaccines, causing outbreaks even in vaccinated flocks. Smallholder and backyard poultry, which form a substantial part of India’s rural economy, often remain unvaccinated due to cost, limited access, and lack of cold chain infrastructure. Moreover, conventional vaccines rarely provide sterilizing immunity, allowing vaccinated birds to shed pathogens silently, which complicates disease eradication efforts. In the backdrop of climate change, rising stocking densities, and globalization of poultry trade, these limitations demand next-generation vaccine solutions. To achieve Viksit Bharat, India must address these challenges by integrating science, technology, and farmer-centric delivery systems in its poultry vaccination programs.

Advances in New Vaccine Technologies
Recent scientific breakthroughs have paved the way for innovative vaccines tailored to modern poultry needs. Recombinant DNA vaccines, vector-based vaccines, immune-complex vaccines, and nanoparticle-based delivery systems are gaining traction. These technologies offer higher safety, broader protection, and longer-lasting immunity compared to traditional vaccines. For instance, recombinant vaccines can target multiple pathogens simultaneously, reducing the need for multiple injections. Immune-complex vaccines help overcome maternal antibody interference, ensuring early chick protection. Thermostable vaccines, currently being developed, can withstand higher temperatures, eliminating the need for stringent cold chains—a boon for rural and remote areas. Moreover, edible vaccines derived from transgenic plants and oral vaccines administered through feed or water provide farmer-friendly alternatives. The integration of nanotechnology has enhanced antigen stability and delivery, improving immune response. These innovations not only improve disease control but also align with sustainable and antibiotic-free poultry production systems. By adopting such advanced technologies, India can strengthen its poultry sector to withstand future disease challenges while ensuring affordability and accessibility for all categories of farmers.

Hatchery-Based and In-Ovo Vaccination

One of the most transformative innovations in poultry vaccination is hatchery-based immunization, particularly in-ovo vaccination. In this method, vaccines are delivered directly into the egg on the 18th day of incubation, before the chick hatches. This ensures early, uniform, and stress-free protection against diseases like Marek’s and ND. Automated in-ovo vaccination systems allow high-throughput immunization with minimal labour, ensuring biosecurity and accuracy. Post-hatch, chicks already possess robust immunity, reducing the risk of early chick mortality. This approach also minimizes handling stress, improving welfare and productivity. For commercial hatcheries in India, in-ovo vaccination holds immense promise in terms of scalability, cost-effectiveness, and alignment with global best practices. Hatchery vaccination of day-old chicks against ND, IBD, and Salmonella is already gaining popularity. As India modernizes its hatchery infrastructure under the Viksit Bharat framework, the integration of in-ovo technologies can revolutionize poultry health management. Expanding these practices to both commercial and rural hatcheries will ensure equitable benefits across the value chain. Thus, hatchery-based vaccination strategies represent a forward-looking step towards resilient poultry farming.

Role in Antibiotic Stewardship and AMR Reduction
The overuse of antibiotics in poultry has been a long-standing concern due to its contribution to antimicrobial resistance (AMR), which poses a global public health threat. Vaccination is a powerful tool in reducing reliance on antibiotics by preventing bacterial infections and associated secondary complications.
For example, vaccines against Salmonella, E. coli, and Mycoplasma significantly reduce the need for antibiotic treatments. In addition, viral vaccines indirectly lower antibiotic usage by reducing co-infections that would otherwise require antimicrobial intervention. India’s poultry sector is under increasing scrutiny from consumers, exporters, and regulators regarding antibiotic residues in meat and eggs. By adopting comprehensive vaccination programs and new-generation vaccines, the industry can move towards antibiotic-free poultry production systems, aligning with international standards. This is particularly crucial as India eyes larger export markets in the Middle East, Africa, and Asia-Pacific. Vaccination-led AMR stewardship is not just a health necessity but also a trade enabler and consumer confidence booster. Thus, vaccines play a pivotal role in aligning India’s poultry industry with the One Health approach and the national goal of Viksit Bharat.

Policy Support and Public-Private Partnerships
The success of vaccination strategies in India depends heavily on supportive policies, infrastructure, and partnerships. Government agencies like the Department of Animal Husbandry, ICAR institutes, and State Veterinary Departments must play a central role in disease surveillance, vaccine research, and farmer training. At the same time, private vaccine manufacturers, integrators, and farmer cooperatives need to collaborate in creating affordable and farmer-friendly solutions. Public-private partnerships (PPP) can accelerate the development of thermostable vaccines, indigenous recombinant vaccines, and scalable hatchery vaccination systems. Subsidies, credit support, and extension services should be provided to smallholder farmers to improve vaccine adoption. Strengthening diagnostic laboratories and surveillance networks will ensure vaccines are updated against circulating strains. Furthermore, India must harmonize its poultry vaccination policies with WOAH (World Organisation for Animal Health) and Codex standards to expand exports. By embedding vaccination strategies into national livestock and poultry development programs, policymakers can ensure that poultry contributes robustly to the nutritional, economic, and employment goals envisioned under Viksit Bharat.

Capacity Building and Farmer Awareness
A robust vaccination strategy is incomplete without farmer participation and awareness. Many disease outbreaks in India are linked to gaps in farmer knowledge about vaccine handling, schedules, and post-vaccination management. Training programs, mobile-based advisory services, and community-based poultry health workers can play an important role in bridging these gaps. Integrating digital tools like AI-driven vaccination calendars, blockchain-based cold chain monitoring, and mobile reminders can improve efficiency and compliance. Educational campaigns in local languages are needed to dispel myths about vaccination, such as misconceptions regarding reduced fertility or productivity. Special emphasis must be placed on women farmers, who play a crucial role in backyard poultry rearing but often lack access to formal veterinary training. Farmer cooperatives, SHGs (Self Help Groups), and FPOs (Farmer Producer Organizations) can act as vehicles for disseminating vaccination services at the grassroots. By building capacity and creating farmer-centric vaccination systems, India can democratize the benefits of new vaccine technologies, ensuring inclusive growth of the poultry sector.

Vaccination Roadmap towards Viksit Bharat
The future of India’s poultry sector lies in its ability to combine productivity with sustainability, resilience, and global competitiveness. Vaccination strategies and new vaccine technologies form the cornerstone of this transformation. From conventional vaccines to recombinant DNA vaccines, in-ovo immunization, thermostable formulations, and nanotechnology-driven innovations, the spectrum of tools available today is wider than ever. However, technology alone is not enough. Equitable access, policy support, capacity building, and farmer participation are equally vital. A national poultry vaccination roadmap aligned with Viksit Bharat 2047 should prioritize:

(I) strengthening surveillance and diagnostics,
(ii) promoting indigenous vaccine R&D,
(iii) scaling hatchery-based immunization,
(iv) supporting smallholder vaccination access, and
(v) integrating vaccination with AMR stewardship.

By embracing these strategies, India can ensure that its poultry sector not only meets the rising domestic demand for safe, affordable protein but also positions itself as a global leader in sustainable poultry production. Vaccination is more than just a disease-control measure; it is a strategic investment in the nation’s food security, public health, and economic prosperity.

By: Dr. Priyanka Kamble, Senior Marketing Manager Huvepharma

Introduction

Newcastle Disease (ND), caused by Avian Paramyxovirus Type-1 (APMV-1), remains one of the most devastating viral infections affecting the poultry industry in India. With high mortality rates, reduced egg production, and severe economic losses, ND poses a constant threat to both small-scale poultry farmers and large commercial producers. Despite advancements in vaccination and biosecurity, the disease continues to challenge the sustainability of India’s poultry sector, which contributes significantly to the nation’s agricultural GDP.

Newcastle Disease: A Persistent Menace

Newcastle Disease is highly contagious, affecting chickens, turkeys, and other avian species. The virus spreads through direct contact, contaminated feed, water, equipment, and even airborne transmission. Clinical signs vary depending on the strain but commonly include:

• Respiratory distress (gasping, coughing, nasal discharge)
• Nervous signs (twisting of the neck, paralysis, tremors)
• Greenish diarrhoea
• Sudden drop in egg production (thin-shelled or shell-less eggs)
• High mortality (up to 100% in unvaccinated flocks)

In India, velogenic strains (highly virulent) are predominant, causing severe outbreaks that cripple poultry operations. (APMV-1 Velogenic NDV is responsible for Velogenic Viscerotropic ND (VVND) outbreaks in India).

Economic Impact on the Indian Poultry Industry

India is the third-largest egg producer and fifth-largest poultry meat producer globally, The poultry sector in India, valued at more than USD 28 billion in 2021-22, has been a vital component of the country’s agriculture and food processing industry. Newcastle Disease disrupts this growth through:

1. Direct Losses Due to Mortality & Culling

• Unvaccinated or poorly managed flocks face mortality rates of 80-100%, leading to massive financial losses.
• Government-mandated culling during outbreaks further exacerbates losses.

2. Reduced Egg & Meat Production

• Layers: A single ND outbreak can cause a 20–50% drop in egg productionand reduce egg quality, with recovery taking weeks.

• Broilers: Cause severe mortality. Infected birds suffer stunted growth, leading to lower market weights and downgrading at processing plants.

3. Increased Vaccination & Treatment Costs

• Farmers must invest in regular vaccination schedules (Live & Inactivated ND vaccines), adding to operational costs.
• Secondary bacterial infections (E. coli, Mycoplasma) increase antibiotic usage, raising concerns over antimicrobial resistance (AMR).

4. Trade Restrictions & Market Losses

• ND outbreaks lead to quarantine zones, restricting movement of poultry and products.
• Export markets (Middle East, Southeast Asia) impose bans on Indian poultry products during outbreaks, causing revenue losses.

5. Impact on Small & Marginal Farmers

• Over 70% of Indian poultry farmers are small-scale, lacking resources for strict biosecurity.
• A single ND outbreak can bankrupt small farmers, pushing them out of the industry.

Strategies to Combat Newcastle Disease

1. Strict Vaccination Protocols
2. Enhanced Biosecurity Measures

• Farm-level hygiene: Disinfection of footwear, vehicles, equipment.
• Restricted access: Prevent contact with wild birds & other farms.
• All-in-all-out systems: Reduce viral persistence in multi-age flocks.

3. Early Detection & Rapid Response

• Regular serological monitoring (HI tests for antibody titers).
• Rapid reporting of suspected cases to Veterinarians.

4. Proactive Measures for ND Outbreak Prevention

• Compulsory ND vaccination programs in high-risk zones.
• Farmer awareness campaigns on biosecurity best practices.

Conclusion: A Call to Action

Newcastle Disease is not just a health issue—it’s an economic catastrophe for India’s poultry industry. With the sector growing at 8-10% annually, unchecked ND outbreaks disrupt livelihoods and threaten national food security.

The solution lies in:
 Proactive vaccination
 Robust biosecurity
 Farmer education
 Stronger policy enforcement

As veterinarians, researchers, and industry leaders, we must unite to safeguard Indian poultry from Newcastle Disease—ensuring sustainability for farmers and safe, affordable protein for millions.