Dr Bhaskar Choudhary
Animal Nutritionist
Biochem Zusatzstoffe Handels- und Produktionsgesellschaft mbH

Abstract:
In the modern poultry industry, ensuring optimal health and productivity in layers, breeders, and broilers under various stress conditions is vital. Feed additives like choline chloride, synthetic betaine (anhydrous and HCl forms), and natural betaine are used to enhance performance. However, synthetic choline chloride and betaine often contain residues of ethylene oxide and trimethylamine (TMA), which pose significant risks to poultry health, including fatty liver syndrome, reproductive challenges, and respiratory hazards. The chemical synthesis of these additives highlights the adverse effects of residue contamination and explains why natural Betaine (anhydrous )(Hepatron/Beta Pro BL) is the superior choice.

1. Chemical Synthesis of Choline Chloride, Betaine, and Betaine Hcl
Choline Chloride Synthesis:
Choline chloride is produced by reacting ethylene oxide with trimethylamine, followed by neutralization with hydrochloric acid:
C2H4O + (CH3)3N + HCl —- (CH3)3N+CH2CH2OH.Cl-

Synthetic Betaine Anhydrous Synthesis:
Betaine is synthesized by methylating glycine with trimethylamine:
NH2CH2COOH + 3(CH3)3N—– (CH3)3N+CH2COO-

Betaine Hydrochloride Synthesis:
Betaine HCl is formed by reacting betaine with hydrochloric acid:
(CH3)3N+CH2COO- + HCl —– (CH3)3N+CH2COOH.Cl-

2. Risks Associated with Ethylene Oxide and Trimethylamine Residues
Ethylene Oxide (EO): permissible limit 0.2mg/g
Source: Ethylene oxide is used as a key reactant in choline chloride synthesis.

Risks and Effects:
Fatty Liver: Ethylene oxide residues exacerbate lipid accumulation in the liver, leading to fatty liver syndrome, impairing metabolism and egg production in layers.
Reproductive Challenges: In breeders, EO residues can induce oxidative damage to ovarian tissues, affecting fertility and hatchability.
Respiratory Hazards: Chronic exposure to ethylene oxide fumes or residues increases oxidative stress in respiratory tissues, leading to reduced lung function and increased susceptibility to respiratory infections.

Trimethylamine (TMA): permissible limit 10 mg/kg
Source: TMA is used as a methyl donor in the production of choline chloride and synthetic betaine.

Risks and Effects:
Fatty Liver: Excess TMA disrupts lipid metabolism by impairing the synthesis of very low-density lipoproteins (VLDL), leading to hepatic fat accumulation.
Reproductive Challenges: In breeders, TMA residues interfere with reproductive hormone balance, reducing fertility and chick quality.
Respiratory Hazards: Volatile TMA emissions irritate the respiratory tract, causing chronic respiratory distress in broilers and layers, especially in poorly ventilated environments.

3. Challenges of Synthetic Additives in Poultry Nutrition
Residue Toxicity: Synthetic choline chloride and betaine often leave traces of ethylene oxide and TMA, causing long-term health risks.
Liver Dysfunction: These residues impair liver detoxification and metabolic efficiency, leading to reduced productivity.
Limited Stress Resilience: Synthetic forms lack the bioactive properties of natural betaine, making them less effective in managing stress.

4. Natural Betaine (anhydrous) (Hepatron/Beta Pro BL): A Safer and More Effective Solution
Residue-Free and Safe: Hepatron/Beta Pro BL, derived from natural sources, is free of ethylene oxide and TMA residues, eliminating the associated risks of liver damage, reproductive issues, and respiratory stress.
Superior Liver Support:
– Enhances lipid metabolism, preventing fatty liver syndrome.
– Boosts detoxification pathways to handle feed-related toxins more effectively.
Enhanced Stress Management:
– Natural osmoregulatory properties stabilize cellular hydration under heat and osmotic stress.
– Promotes better feed conversion and growth performance.

5. Correlation Between Natural Betaine and Poultry Health
Fatty Liver Syndrome Prevention: Natural betaine spares choline and methionine in feed, reducing the metabolic burden on the liver and enhancing lipid transport efficiency.
Reproductive Health Support: Hepatron/BetaPro BL optimizes methylation pathways, improving ovarian function, egg production, and hatchability in breeders and layers.
Respiratory Protection: Unlike TMA-containing additives, Hepatron/Beta Pro BL improves cellular hydration and stress tolerance, protecting the respiratory tract from environmental and metabolic stress.

6. Stress in Poultry: A Multi-Faceted Challenge
Types of Stress in Poultry:
1. Environmental Stress: Heat & cold (Environment) stress in broilers & layer
2. Nutritional Stress: Imbalanced diets and mycotoxin contamination.
3. Physiological Stress: Vaccination, debeaking, and transportation.
4. Production Stress: Egg production in layers and rapid growth demands in broilers.

Role of Hepatron/Beta Pro BL in Feed application for Stress Mitigation:
Layers: Reduces egg drop during heat/Cold stress (Environment physiologica stress/ and improves shell quality.
Breeders: Enhances fertility and hatchability under environmental and nutritional stress.
Broilers: Improves growth performance and livability during transportation and heat stress.
Application of Hepatron/BetaPro BL in Drinking water: 6 hours improved water intake during treatment & outbreak condition it is advisable apart from stress mitigation what mentioned in Feed application for quick support as a clinical Nutrition

7. Why Natural Betaine (Hepatron/Beta Pro BL) is Superior

Conclusion
Residues of ethylene oxide and trimethylamine in synthetic choline chloride and betaine pose significant risks to poultry health, including fatty liver, reproductive challenges, and respiratory hazards. Natural (anhydrous )Betaine (Hepatron/Beta Pro BL) offers a safer, residue-free alternative with superior bioavailability and efficacy. By supporting liver function, improving reproductive outcomes, and protecting respiratory health, Hepatron/Beta Pro BL proves indispensable for sustainable and profitable poultry farming.
References are available on request.

Biosecurity Measures – The First Line of Defence Against Bird Flu

Dr. Sagrika Bhat1, Dr. Sundus Gazal2, Dr. Sabahat Gazal3and Dr. Anvesha Bhan4
1Division of Veterinary Biochemistry, 2,3,4Division of Veterinary Microbiology
and Immunology, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu

Microscopic pathogens, including bacteria, viruses, fungi, and parasites, pose significant threats to poultry health, with avian influenza being a major concern due to its high mortality, economic impact, and zoonotic potential. The disease is caused by Influenza A virus belonging to the family Orthomyxoviridae. Influenza A viruses are divided into subtypes based on two proteins on the surface of the virus: hemagglutinin (H) and neuraminidase (N). There are 18 different hemagglutinin subtypes and 11 different neuraminidase subtypes (H1 through H18 and N1 through N11, respectively). The highly pathogenic strains such as H5N1, H7N9, and H9N2 have been reported to cause severe disease. The virus spreads through direct contact with infected birds, contaminated feed, water, and fomites, while wild migratory birds serve as natural reservoirs, enabling global transmission. Highly pathogenic avian influenza can lead to near-total flock mortality, significantly disrupting poultry production and trade. Additionally, zoonotic strains such as H5N1 and H7N9 can cause severe respiratory illness, pneumonia, multi-organ failure, and high fatality rates in humans, necessitating global surveillance by organizations like the World Health Organization (WHO).

Poultry farms constantly face the risk of Avian influenza and other infectious diseases that persist in dust, droppings, and farm waste, making biosecurity a fundamental component of disease prevention. Biosecurity measures serve as the first line of defence, preventing pathogen entry and transmission through stringent hygiene, controlled farm access, and optimized housing conditions. Effective biosecurity minimizes outbreaks of avian influenza, Newcastle disease, duck plague, and bacterial infections such as fowl cholera and mycoplasmosis, which compromise poultry health, reduce productivity, and weaken consumer confidence.

Given the increasing incidence of avian influenza worldwide, including India, strengthening biosecurity is imperative to safeguard poultry health and public safety. Disease prevention strategies must integrate high-quality stock, proper housing, clean feed and water, regular disinfection, and restricted farm access. Additionally, modifying industry practices in poultry production, transport, and marketing is essential to curb disease spread. Veterinary authorities must continuously evaluate and refine biosecurity measures in high-risk areas while considering economic and social impacts. Several biosecurity measures have been implemented or require further revision in Asian countries, including India, to effectively control avian influenza and ensure sustainable poultry production. Above all, biosecurity must be a continuous effort rather than a reactive response to outbreaks.

A well-structured, proactive approach remains critical for preventing disease outbreaks, ensuring industry stability, and minimizing zoonotic risks.

Key Biosecurity Measures in the Poultry Industry
1. Marketing Systems: Live bird markets serve as critical points for avian influenza (AI) transmission due to continuous operation, overnight poultry retention, and the reintroduction of unsold birds to farms. These practices facilitate pathogen circulation. Implementing a mandatory market rest period of 24 hours in a week, accompanied by thorough cleaning and disinfection, is essential to mitigate viral persistence and spread.

2. Species Segregation: Domestic waterfowl and quail act as reservoirs for avian influenza viruses. Their cohabitation, transportation, and marketing alongside other poultry should be restricted to minimize interspecies transmission. Additionally, swine reared in proximity to infected poultry farms are found to be infected with HPAI (Highly Pathogenic Avian Influenza) therefore should undergo systematic veterinary surveillance. In cases of confirmed avian influenza infection, culling of affected herds is recommended to prevent viral reassortment and potential zoonotic spillover.

3. Farming Practices: Extensive poultry rearing systems, particularly in village settings, pose a heightened risk for avian influenza introduction due to their lack of biosecurity controls. Strategic vaccination programs targeting backyard poultry can enhance herd immunity. Commercial farms should adhere to an ‘all-in, all-out’ production model to reduce pathogen exposure and poultry workers must adhere to strict biosecurity protocols, including cleaning, disinfecting, or changing protective clothing, equipment, and footwear before entering and after leaving farms.

4. Transport Biosecurity: Transport cages and egg containers should be constructed from non-porous materials such as plastic or metal over wooden cages to facilitate effective disinfection. To prevent environmental contamination and disease spread, bio-secure transport protocols should be implemented. This includes minimizing faecal contamination during poultry unloading, ensuring transport cages are cleaned and disinfected before returning to farms, and using easily sanitized materials for transporting table eggs, fertile eggs, and day-old chicks.

5. Compartmentalization: In regions where avian influenza is endemic, creating compartmentalized poultry populations with distinct health statuses is essential for disease control and international trade compliance. This requires strict biosecurity measures, including traceability of fertilized eggs, certified hatchery and feed sources, vermin control, and regulated transport. Poultry operators must maintain detailed records of suppliers, egg crate circulation, employee responsibilities, and transport activities to ensure compliance and effective disease containment.

Mitigation of Stress through Managemental Interventions
While biosecurity is crucial for disease prevention, stress reduction is equally important in enhancing poultry resistance to infections, including avian influenza. Environmental factors such as high temperatures, ammonia build-up, overcrowding, feed deprivation, handling, and transportation induce physiological stress, compromising immunity. Strategies such as adjusting feeding schedules, providing cool drinking water, supplementing essential nutrients, and optimizing dietary energy and amino acid levels help mitigate heat stress. Maintaining appropriate temperature, ventilation, and humidity is vital for flock health, especially in regions with high heat and humidity. Since wet litter contributes significantly to ammonia production, proper litter management, ventilation, and dietary adjustments are necessary to reduce ammonia levels and support biosecurity measures.

Nutritional Biosecurity Measures
Poultry immunity depends on proper nutrition, as essential nutrients regulate immune cell activity and function. Balanced diets rich in proteins, vitamins, trace minerals, and energy sources are critical for disease resistance. Probiotics enhance immunocompetence by stimulating antibody production, while prebiotics selectively promote beneficial gut bacteria, improving immune function. Additionally, mycotoxins in poultry feed suppress immune responses, making birds more susceptible to infections. Strict feed quality control and mycotoxin mitigation strategies should be integral to biosecurity programs.

Hygienic Disposal of Poultry Waste
Poultry operations generate waste, including dead birds, broken eggs, manure, litter, and contaminated equipment, which serve as reservoirs for pathogens. Proper disposal methods include burial, incineration, rendering, and composting.
Burial is effective but requires a 90-day period for pathogen deactivation before use as fertilizer. Incineration is reliable but often limited by facility size. Open burning is costly and environmentally unfavourable. Rendering is viable if decontamination is ensured, though private facilities may be reluctant to handle infected material. Composting within farm premises minimizes the risk of disease transmission during transport. Additionally, high-risk practices like using contaminated water and recycling untreated poultry waste should be strictly prohibited.

Wild Bird and Vector Control for Disease Prevention
Wild birds, particularly waterfowl, act as reservoirs for avian influenza and other pathogens, and play an important role in introducing infections to poultry farms. Effective biosecurity includes wild bird-proofing quarantine facilities and preventing their access to contaminated areas. Rodent control is equally essential, as rats and mice serve as mechanical carriers of the pathogens. A structured eradication program should minimize their dispersal from infected sites. Flying insects also contribute to disease transmission; thus, integrated pest management strategies should be implemented to reduce their presence in poultry sheds.
Immunomodulation through Nutritional Supplementation and Genetic Strategies
Regular supplementation of vitamins, minerals, and proteins strengthen poultry immunity and should be a core component of modern biosecurity. Nutrient deficiencies compromise resistance, increasing vulnerability to avian influenza and other diseases. As the influenza virus rapidly mutates and can exist as various subtypes and pathotypes, it questions the efficacy of existing vaccines and antivirals, and hence, genetic interventions offer a promising alternative. Screening poultry populations for disease-resistant genes, particularly in native breeds, and incorporating these traits through selective breeding can enhance flock resilience against infections.

Vaccination Strategies for Avian Influenza
Vaccination integrated with biosecurity measures can act as a critical tool for influenza control. Vaccines should provide adequate protection and minimize virus shedding. Vaccination programs coupled with virological and serological surveillance can be used to effectively detect viral mutations and assess vaccine effectiveness. In past influenza outbreaks in Maharashtra, Gujarat, and Madhya Pradesh, India successfully controlled the disease through culling and biosecurity measures. Establishing vaccine banks and enhancing domestic vaccine production are essential for rapid response to outbreaks. Policymakers must decide on vaccination strategies based on epidemiological data and national disease trends.

Strengthening Quarantine and Flock Profiling
Strict quarantine protocols are crucial in preventing disease introduction through newly acquired birds. Newly introduced poultry should be isolated for at least 21 days, monitored for clinical symptoms, and tested (blood, faecal, and nasal swabs) before integration with existing flocks. Beyond farm-level quarantine, strict regulations should be enforced to control cross-border movement of live poultry and poultry products.

Conclusion:
Effective biosecurity is the cornerstone of bird flu prevention and control, serving as the primary defence against disease outbreaks in poultry. Raising awareness among poultry farmers, industry stakeholders, and policymakers is essential for strengthening biosecurity at all levels. Training programs for grassroots poultry managers should be prioritized to ensure the proper implementation of preventive measures. In addition to immunity-boosting strategies and advancements in disease control, continuous surveillance of avian influenza and other infectious diseases is crucial. A proactive and well-enforced biosecurity framework not only safeguards poultry health and industry stability but also minimizes public health risks associated with zoonotic disease transmission. By integrating stringent biosecurity protocols with modern disease prevention strategies, the poultry sector can achieve long-term sustainability and resilience against emerging threats like avian influenza.

Nuance Biotechnology, a rapidly emerging player in the feed additives industry, has made significant strides in 2024 by acquiring two prominent French companies—Global Nutrition International and NutriConcept. This strategic move has bolstered their global footprint, expanded R&D capabilities and facilitated their entry into key markets, including India. Poultry Creations, along with other poultry media, had the privilege of speaking with Dr. Nemanja Todorovic, Chief Business Officer and Mr. Joginder Singh Uppal, Business Director, South Asia, during the 35th AGM of the Poultry Federation of India in Gurugram to discuss their vision, innovations and plans for the Indian market

Entering the Indian Market and Expansion Strategies:

When did Nuance Biotech enter the Indian market and what are your strategies for expansion?
Dr. Nemanja Todorovic: India is not just a country; it is a continent in itself with immense potential in biotechnology and livestock. Recognizing this, we have appointed knowledgeable professionals like Mr. Uppal to lead our initiatives. Our key strategies include:
1. Forging strategic partnerships with key industry players.
2. Expanding distribution networks for broader market penetration.
3. Collaborating with research institutions to localize our products.
4. Educating farmers on the benefits of postbiotics and other innovations tailored to Indian conditions.”

Joginder Singh Uppal: “We launched our South Asian operations in June 2024 with a strong focus on poultry and dairy. Our flagship products, Nu.biom Aves for poultry and Nu.biom Bos for dairy, enhance resilience, performance and farm profitability. Our goal is to empower farmers through innovative solutions backed by scientific research and technical expertise.”

Understanding Postbiotics

Question: Can you explain the difference between postbiotics and other types of biotics?
Dr. Nemanja Todorovic: “Biotics are broadly categorized into prebiotics, probiotics, and postbiotics:
1. Prebiotics serve as a nutrient source for beneficial gut bacteria.
2. Probiotics are live microorganisms that improve gut health.
3. Postbiotics are metabolic byproducts of probiotics, offering stable and targeted benefits without the viability concerns of probiotics.

Our postbiotics enhance gut microbiota balance, optimize nutrient utilization and contribute to immune modulation. Imagine prebiotics as soil, probiotics as rice growing in the field and postbiotics as rice noodles ready for consumption.”

Tailoring Solutions for the Indian Market

Question: How does Nuance Biotech cater to the unique needs of the Indian market?
Joginder Singh Uppal: “We offer tailored solutions to address challenges in poultry and dairy farming, such as:
Postbiotics: A novel concept with proven benefits for immunity, egg quality and overall productivity.
Global Biotics: Products like mycotoxin binders (e.g., Global Fix) and acidifiers that address vital industry concerns.

Our goal is to support farmers with innovative products backed by research, while also educating them about sustainable and profitable farming practices.”

Market Strategy and Customer Engagement

Question: Who is your primary target in the market—feed mills, breeders, GP operators, commercial broiler farmers or integrators?
Joginder Singh Uppal: “Our primary focus is on feed mills since our products are predominantly feed additives. About 60-70% of the industry relies on feed, making this our initial target. Our secondary focus is integrators and large-scale farmers, including layer farmers who produce their own feed. Products like NutriGut and Globacid DW are designed for these segments.”

Unique Selling Proposition and Market Entry

Question: With several toxin binders and acidifiers in the market, what makes your products stand out?
Dr. Nemanja Todorovic: “Our precision production technology sets us apart. From raw material selection and fermentation to production and quality control, every step is meticulously executed. Our R&D-driven approach ensures high efficacy. Global Nutrition, part of our portfolio, has been a trusted name since 2002, exporting to over 40 countries. This global presence underscores the reliability and effectiveness of our products.”

Question: Have your products been introduced to the Indian market yet?
Dr. Nemanja Todorovic: “We commenced operations in mid-2024, focusing on key partnerships and collaborations. Our first consignment is scheduled to arrive next month, allowing us to engage with clients and initiate trials. Discussions with several companies are already underway.”

Future Innovations and Long-Term Vision

Question: Can you share upcoming innovations or product launches for the Indian poultry sector?
Joginder Singh Uppal: “Our focus extends beyond product launches—we provide integrated solutions. Enhancing animal resilience is at the core of our philosophy. By leveraging our expertise in microbial metabolites, we develop solutions tailored to specific market needs. While poultry and dairy remain our primary sectors, we are continuously evolving to address industry challenges.”

Question: What are your long-term plans for the Indian market?
Dr. Nemanja Todorovic: “Our strategy is structured around three key phases:
1. Establishing Partnerships – We have made significant progress in forging valuable collaborations.
2. Regional Expansion – In addition to India, we are targeting Pakistan, Bangladesh, Nepal and Sri Lanka.
3. Direct Sales and Marketing – While working with distributors for outreach, we also plan to engage directly with key accounts representing 50-60% of the poultry industry.”

Sustainability and Industry Challenges

Question: What steps is Nuance Biotech taking to ensure product sustainability?
Dr. Nemanja Todorovic: “Sustainability is at the core of our innovation strategy. We focus on enhancing nutrient utilization, reducing waste and minimizing environmental impact. For example, our solutions target ammonia control in poultry and aquaculture. Additionally, our postbiotic solutions have shown promise in reducing methane emissions in dairy cattle, and we plan to conduct further trials in India with leading research institutions.”

Question: Unlike poultry, the Indian dairy sector consists largely of unorganized small farmers. How does Nuance Biotechnology plan to support them?
Dr. Nemanja Todorovic: “About 80% of India’s dairy farmers operate at a small scale. We aim to reach them through a three-pronged strategy:
1. Strengthening our distribution network to enhance accessibility.
2. Focusing on large dairy operations that drive significant market influence.
3. Leveraging veterinary shops as a direct channel for small-scale farmers, a model that has succeeded in similar markets.”

In conclusion, Nuance Biotech is positioning itself as a pioneering force in the feed additives sector, committed to innovation, sustainability and farmer education. As they expand their presence in India and beyond, their solutions promise to enhance efficiency, profitability and resilience in the livestock industry.

With over 150 curated sessions led by 300 industry experts, VIV Asia 2025 provides an unparalleled platform for knowledge-building and networking

Bangkok, Thailand – VIV Asia 2025, the premier international trade show for the animal protein production and processing industry is set to return this year in co-location with Meat Pro Asia and Horti Agri Next (HAN) Asia, with an expanded focus on sustainable solutions. This year’s edition will feature a series of high-level seminars that will address pressing challenges in modern livestock production, including disease prevention, regenerative agriculture, and biosecurity. These seminars will provide a platform for in-depth discussions, knowledge-sharing, and collaboration among industry professionals, all with the shared goal of shaping the future of animal farming.

150 seminars, 300 industry experts

With over 150 curated sessions led by 300 industry experts, a major emphasis of VIV Asia 2025 will be on disease prevention and biosecurity, where speakers will present cutting-edge strategies for controlling infectious diseases, mitigating risks, and enhancing farm biosecurity to ensure resilient livestock production. The seminars will offer insights into the latest scientific developments, policy frameworks, and technological innovations designed to protect animal health and minimize the risk of disease outbreaks.

Another key focus will be on regenerative agriculture within animal farming, with thought leaders exploring sustainable farming practices that enhance soil health, foster biodiversity, and optimize resource efficiency. Discussions will highlight the economic and environmental benefits of regenerative approaches, along with real-world case studies that demonstrate their effectiveness.

Smart tech and alternative protein

The role of smart technologies and precision farming in advancing livestock management will also take center stage. Industry leaders will delve into the transformative impact of artificial intelligence, the Internet of Things (IoT), and automation in improving productivity, optimizing resource use, and reducing environmental impact. Attendees will gain valuable insights into how these innovations can be integrated into existing farming systems to drive efficiency and sustainability.

Feed innovation and alternative protein sources will be another critical topic, with a focus on the latest developments in animal nutrition. Experts will examine alternative feed sources that not only enhance sustainability but also improve animal health and productivity. The discussion will cover advances in feed formulation, nutrient efficiency, and novel protein alternatives.

Conference highlights to watch out for

Among the sessions lined up at VIV Asia 2025, attendees can watch out for these key conferences and plan their schedules accordingly to avoid missing any of the sessions on high demand: Aquatic Conference, AgriBITs, the 1st World Native Poultry Conference, Sustainable Farming Practices and Animal Health: A Pathway to Achieving Agricultural Climate Mitigation, Functional Feed Innovation and Testing for Aquaculture 2025 (FITA 2025): Shrimp Digestive Health, Shaping the Future of Local Dairy Markets, Biotechnology Innovation for Health Promotion and Sustainability Improvement in Animal Farming, and Smart Insect-Driven Feed Solutions for Sustainable Agriculture, among many others! More details regarding the specific locations, dates, and times can be found on the VIV Asia website under the Conference Program section.

All in all, VIV Asia 2025 offers attendees the opportunity to engage with global experts, network with industry leaders, and gain firsthand exposure to groundbreaking technological advancements aimed at revolutionizing the animal protein production sector.

Birgit Horn, Managing Director at VNU Europe shares, “VIV Asia 2025 represents a critical opportunity for industry stakeholders to access the latest knowledge, exchange ideas, and collaborate on innovative solutions that will shape the future of animal farming. These high-level seminars and conferences will provide an unparalleled platform for discussing the challenges and opportunities that lie ahead, ultimately contributing to a more sustainable and resilient industry.”

Don’t miss VIV Asia, Meat Pro Asia, and Horti Agri Next Asia 2025 from March 12–14, 2025, at IMPACT, Bangkok, Thailand! Onsite registration costs €15 or THB 600.

Register online for **Free Admission** before March 11, 2025 at: www.vivasia.nl / www.meatpro-asia.com / www.hortiagrinext-asia.com

About VIV worldwide | VIV worldwide is the business network linking professionals from Feed to Food, offering boundless opportunities to the animal protein supply chain players. VIV worldwide developed with dedication a network through 40 years of experience and interactions with the industry, becoming today the leading platform in and for some of the most promising markets of the world. Visit www.viv.net.

About Horti Agri Next Asia (HAN Asia) | HAN Asia is the Horti Agri Next hub edition tailored specifically for the Asian market, showcasing the latest in horticultural food production, landscaping, controlled environment practices, environmental conservation, and agriculture. HAN Asia brings together industry professionals and experts from across Asia and around the world. Join us at HAN Asia to explore the forefront of the Asian horticultural and agricultural industries. For more details, please visit the official website at www.hortiagrinext.com .

About Meat Pro Asia | Meat Pro Asia is a professional trading platform for food processing machinery and packaging technologies. Organised alongside with VIV Asia, the fairs provide the complete supply chain from feed to food to processing and packaging and sales, attracting then entire spectrum of food technology trade buyers in ASEAN region. For more information, please visit the official website at www.meatpro-asia.com

About VNU Group | VNU Group is a globally operating exhibition company with offices in Utrecht (VNU Europe) and Bangkok (VNU Asia Pacific). VNU Group is part of the Royal Dutch Jaarbeurs and represents its international exhibition business outside of the Netherlands. Each VNU office runs a portfolio of exhibition and conference brands with professional expertise on specific markets and industries. The Agri-food exhibition portfolio is a core business in both VNU regional offices. Other VNU Group main event sectors include Tech, Lifestyle, Construction, Lifesciences, Biotech, and more.

About VNU Europe | VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly involved in the agrifood sector, focusing on the organization of worldwide industry events such as VIV and Horti Agri Next. For more information, visit www.vnueurope.com

About VNU Asia Pacific | VNU Asia Pacific is part of VNU Group, a globally operating exhibition company with offices in Utrecht and Bangkok and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In Southeast Asia, Jaarbeurs formed a Joint Venture with TCC Group, a leading corporate conglomerate in the fast-growing region. From its business hub located in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding portfolio with currently 19 trade shows and event formats both online and face-to-face platforms including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences, Biotechnology, 5G and IoT and Disaster Resilience industries. For more information, visit www.vnuasiapacific.com

Bangkok, Thailand – VIV Asia, the world’s leading event for the animal protein production industry, announces that visitor registration for the 2025 edition is now open. Set to take place from March 12–14, 2025, at the IMPACT Exhibition and Convention Center in Bangkok, in co-location with MeatPro Asia, and HortiAgriNext Asia 2025, this highly anticipated event promises an expanded and dynamic experience for its global crowd.

New! Expanded Venue

This year, VIV Asia 2025 has expanded into new halls, right across Challenger 1,2 and 3 and will be complemented by the first edition of Horti Agri Next Asia, next to a Features Hall and a dedicated Hall for the CropTech- FeedTech sector.

Focus on Key Industry Themes: Regenerative Agriculture & Animal Disease Management

The 2025 edition will highlight two major themes driving the future of the industry – Regenerative Agriculture and Animal Disease Management.
Regenerative Agriculture is increasingly vital as the industry seeks sustainable and eco-friendly farming practices that promote soil health, biodiversity, and long-term productivity.

Animal Disease Management remains a top priority, with a focus on preventing and controlling outbreaks to ensure the health and safety of livestock populations globally. Attendees will have the opportunity to explore cutting-edge solutions in these areas, participate in dedicated sessions, and network with leading experts.

Aquatic Pavilion: A new area focusing on Aquaculture

Building on previous success, the Aquatic Pavilion has grown significantly for 2025, encompassing not only fish but also shrimp as key species. The pavilion will also feature an enhanced content program designed to address the latest trends, innovations, and challenges in aquaculture, making it a must-visit for professionals in the aquatic sector. With over 17% of last edition’s visitors stating that their company is mainly related to Fish and Shrimps as a specie, the aquatic pavilion is expected to be a new center of attention in 2025.

New Start-up Hub Pavilion

For the first time, and in a bid to support innovation and entrepreneurship, VIV Asia 2025 introduces the Start-up Hub Pavilion. This new platform offers young companies in the industry a plug-and-play solution, providing them with access to global audiences and key stakeholders at the world’s most important event for the animal protein production sector.

Register Now

https://www.databadge.net/viva2025/reg/viv/?card=10000372

VIV Asia 2025 is set to be the most comprehensive edition yet, with unparalleled networking opportunities, cutting-edge content programs, and a platform that spans the full value chain of animal protein production. Interested attendees are invited to pre-register as early as possible to secure their entrance ticket free of charge. Tickets will remain free for visitors who register online until the 11^th of March (23:59, BKK Time).

Visit the show’s website www.vivasia.nl for more information and to remain updated on all news related to VIV Asia.

About VIV worldwide
VIV worldwide is the business network linking professionals from Feed to Food, offering boundless opportunities to the animal protein supply chain players. VIV worldwide developed with dedication a network through 40 years of experience and interactions with the industry, becoming today the leading platform in and for some of the most promising markets of the world. Visit www.viv.net.

About Horti Agri Next Asia (HAN Asia)
HAN Asia is the Horti Agri Next hub edition tailored specifically for the Asian market, showcasing the latest in horticultural food production, landscaping, controlled environment practices, environmental conservation, and agriculture. HAN Asia brings together industry professionals and experts from across Asia and around the world. Join us at HAN Asia to explore the forefront of the Asian horticultural and agricultural industries. For more details, please visit the official website at www.hortiagrinext.com .

About Meat Pro Asia | Meat Pro Asia is a professional trading platform for food processing machinery and packaging technologies. Organised alongside with VIV Asia, the fairs provide the complete supply chain from feed to food to processing and packaging and sales, attracting then entire spectrum of food technology trade buyers in ASEAN region. For more information, please visit the official website at www.meatpro-asia.com

About VNU Group | VNU Group is a globally operating exhibition company with offices in Utrecht (VNU Europe) and Bangkok (VNU Asia Pacific). VNU Group is part of the Royal Dutch Jaarbeurs and represents its international exhibition business outside of the Netherlands. Each VNU office runs a portfolio of exhibition and conference brands with professional expertise on specific markets and industries. The Agri-food exhibition portfolio is a core business in both VNU regional offices. Other VNU Group main event sectors include Tech, Lifestyle, Construction, Lifesciences, Biotech, and more.

About VNU Europe | VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly involved in the agrifood sector, focusing on the organization of worldwide industry events such as VIV and Horti Agri Next. For more information, visit www.vnueurope.com

About VNU Asia Pacific | VNU Asia Pacific is part of VNU Group, a globally operating exhibition company with offices in Utrecht, Shanghai, Bangkok and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In Southeast Asia, Jaarbeurs formed a Joint Venture with TCC Group, a leading corporate conglomerate in the fast-growing region. From its business hub located in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding portfolio with currently 19 trade shows and event formats both online and face-to-face platforms including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences, Biotechnology, 5G and IoT and Disaster Resilience industries. For more information, visit www.vnuasiapacific.com