The 27th edition of World Poultry Congress (WPC) 2026 organised by the World’s Poultry Science Association (WPSA) at the Metro Toronto Convention Centre, Toronto, Canada, from July 13–17, 2026 was recognised as the world’s premier gathering for poultry science and technology, WPC 2026 had brought together a good delegates comprising poultry scientists, researchers, academicians, veterinarians, industry leaders, production specialists, policymakers, and students from more than 85 countries. The congress served as an exceptional platform for exchanging knowledge, showcasing cutting-edge innovations and strengthening international collaborations that will shape the future of the poultry industry.

The scientific and technical program covered a wide spectrum of critical topics including genetics and breeding, poultry nutrition, health and disease prevention, animal welfare, sustainability, precision production technologies, processing innovations and global food security. At a time when the poultry sector is addressing evolving challenges related to disease management, climate resilience, sustainability and feeding a growing global population, forums like WPC continue to play a pivotal role in driving science-based solutions and technological advancement.

Held once every four years under the auspices of the World’s Poultry Science Association (WPSA), the World Poultry Congress remains one of the most influential international platforms dedicated to advancing poultry science and industry worldwide.

The success of WPC 2026 was made possible through the support of leading global organizations, including Elanco and Cargill Animal Nutrition and Health as Platinum Sponsors, Merck Animal Health and Zoetis as Gold Sponsors, Anitox, Evonik, Novus International, Inc, Huvepharma; Trouw Nutrition, Novonesis Animal Health and Nutrition, Nor-Feed, Insighter Biotechnology, JBT Marel, Adisseo, Jefo Biotechnology, Olmix Biotechnology Research and Vtagro as Bronze Sponsors and was supported by Jamesway, Hendrix Genetics Layers, Egg Farmers of Canada, Chicken Farmers of Canada, Turkey Farmers of Canada, Canadian Hatching Egg Producers, Alternative Design Manufacturing and Suply, Inc., Allix3, US-RSPE, JRS Livestock Applications and Hy-line International. WPC-2016 was further supported by esteemed media partners including Canadian Poultry Magazine, WATT Poultry, Agri Insight, Poultry Creations, Gulf Poultry, Modern Poultry, and aviNews International.

The exhibitors displayed their promotional material in Exhibit Hall and the seminars / presentations were in various session rooms. The poster and oral presentation sessions represented the cutting edge of global poultry research. Forty plus speakers from six continents, hundreds of abstracts across every major area of poultry science. During World Poultry Congress 2026, it was my privilege to meet distinguished poultry leaders, scientists, researchers, innovators and industry colleagues from around the world and explored new opportunities for collaboration that will contribute to the sustainable growth and future of the global poultry sector.

My sincere congratulations to the World’s Poultry Science Association (WPSA), the organising committee, sponsors, exhibitors, and everyone who worked tirelessly to make WPC 2026 an outstanding success.As one memorable chapter comes to an end, we now look forward to the 28th World Poultry Congress, which will be held in Tokyo, Japan, from July 21–25, 2030.

Biosecurity as an Investment: Why Disease Prevention delivers the Best Return on Investment (ROI) in Poultry Production

Prof. (Dr.) P.K. Shukla and Dr. Amitav Bhattacharyya
Department of Poultry Science, College of Veterinary Science and
Animal Husbandry, Mathura- 281001 (U.P.)

Introduction
Over the last five decades, the poultry industry has undergone a remarkable transformation. Scientific advances in genetics, nutrition, housing, disease control, and management have enabled producers to achieve unprecedented levels of productivity. Poultry meat and eggs have become among the most affordable and nutritious sources of animal protein, making the industry indispensable for global food and nutritional security. In India, poultry production has developed into an important agribusiness sector, generating employment for millions of people while supporting allied industries such as hatcheries, feed manufacturing, pharmaceuticals, processing, transportation, and retail.

Despite these achievements, infectious diseases remain one of the greatest constraints to sustainable poultry production. Diseases such as avian influenza, Newcastle disease, infectious bronchitis, infectious bursal disease, Marek’s disease, coccidiosis, salmonellosis, and mycoplasmosis continue to cause substantial economic losses. These diseases not only reduce flock productivity but also affect food safety, consumer confidence, international trade, and public health.

Under modern intensive production systems, disease outbreaks spread rapidly because of high stocking densities, frequent movement of birds and equipment, and increasing interactions among farms. Once pathogens establish themselves within a flock, economic losses accumulate through mortality, reduced growth, poor feed conversion, lower egg production, treatment expenses, and market disruptions. Consequently, preventing disease introduction is far more economical than managing disease after it has occurred.

Biosecurity has therefore become the foundation of modern poultry health management. It is no longer viewed merely as a collection of hygiene practices but as a comprehensive risk management strategy designed to prevent disease while maximizing productivity and profitability.

Economic Impact of Poultry Diseases
The financial consequences of poultry diseases extend far beyond mortality alone. Disease outbreaks affect every component of the production chain, from breeder farms and hatcheries to processing plants, retailers, and consumers.

Direct economic losses include increased mortality, poor weight gain, reduced egg production, inferior feed conversion efficiency, decreased hatchability, veterinary expenses, medication costs, diagnostic testing, and emergency vaccination programmes. Even mild infections that do not cause obvious mortality often reduce flock performance sufficiently to eliminate expected profit margins.

Indirect losses are frequently even greater. Disease outbreaks can result in movement restrictions, export bans, lower consumer demand, reduced processing efficiency, insurance costs, and disruption of supply chains. Highly pathogenic avian influenza has repeatedly demonstrated how a single outbreak can result in massive financial losses through depopulation, compensation payments, and trade restrictions.
Equally damaging are the hidden costs associated with subclinical infections. Chronic disease reduces flock uniformity, suppresses immune responses, increases susceptibility to secondary infections, and diminishes reproductive performance without producing dramatic clinical signs. Such losses often remain unnoticed but continuously erode farm profitability.
These economic realities highlight an important principle: disease prevention should not be regarded solely as a veterinary responsibility but as an essential business strategy that protects investments in chicks, feed, labour, housing, equipment, and marketing.

Prevention Versus Treatment: The Economics of Biosecurity
The principle that “prevention is better than cure” has special relevance in commercial poultry production. Intensive poultry systems house thousands of genetically similar birds in close proximity, allowing infectious agents to spread extremely rapidly once introduced.

By the time clinical signs become evident, pathogens have often multiplied extensively within the flock and contaminated the surrounding environment. Even if treatment successfully controls mortality, birds rarely regain their original production potential. Reduced feed efficiency, slower growth, delayed marketing age, poor egg production, and increased susceptibility to secondary infections frequently persist throughout the production cycle.
Treatment also involves considerable expenditure on antibiotics, supportive medications, laboratory investigations, veterinary consultation, and labour. These costs are incurred after production losses have already begun, thereby reducing overall profitability.
Biosecurity interrupts pathogen transmission before infection becomes established. Investments in perimeter fencing, controlled farm access, sanitation, water treatment, pest management, employee training, and visitor control substantially reduce the probability of disease introduction. Unlike treatment costs, preventive investments continue generating economic returns throughout successive production cycles by maintaining flock health and preserving production efficiency.
Numerous studies have shown that the cost of implementing effective biosecurity programmes is significantly lower than the cumulative losses associated with disease outbreaks. Consequently, biosecurity functions as a form of biological insurance that safeguards every other investment made in poultry production.

Principles of Poultry Biosecurity
Biosecurity is a science-based management system aimed at preventing the introduction, establishment, and spread of infectious agents. Effective biosecurity requires an integrated approach involving infrastructure, operational procedures, personnel behaviour, environmental sanitation, and continuous monitoring.
Three fundamental principles form the basis of poultry biosecurity:

Bio-exclusion focuses on preventing pathogens from entering the farm through controlled access, procurement of healthy chicks, vehicle disinfection, quarantine, and visitor management.

Bio-containment prevents infectious agents from spreading outside infected premises by implementing movement restrictions, proper disposal of carcasses and litter, and thorough cleaning and disinfection.

Bio-management minimizes disease pressure within the farm through vaccination, optimal nutrition, environmental management, pest control, water sanitation, litter management, and animal welfare practices.

Farm design also plays an important role in disease prevention. Poultry farms should be located away from other commercial farms, live bird markets, and migratory bird habitats. Clearly defined clean and dirty zones, all-in/all-out production systems, and adequate downtime between flocks reduce pathogen survival and transmission.
Personnel hygiene is equally critical. Farm workers should use dedicated clothing and footwear, maintain hand hygiene, comply with visitor restrictions, and receive regular biosecurity training. Similarly, feed and water must be protected from contamination through proper storage, water chlorination, and routine quality monitoring.
Rodent and insect control programmes, together with scientifically approved mortality disposal methods, further strengthen disease prevention by eliminating important sources of pathogen transmission.

Biosecurity as a Strategic Business Investment
Historically, many poultry producers regarded expenditures on sanitation, fencing, disinfection equipment, employee training, and surveillance as unavoidable operating costs. Modern poultry enterprises increasingly recognize that these expenditures are investments that protect all other farm assets.

Feed represents nearly two-thirds of total production costs. Healthy birds utilize feed more efficiently, grow faster, produce more eggs, and require fewer medications than diseased birds. Even modest improvements in feed conversion ratio can substantially increase profitability.
Strong biosecurity systems also improve market confidence. Consumers increasingly demand poultry products that are safe, traceable, and produced under high standards of animal health and welfare. Farms maintaining effective biosecurity programmes are better positioned to comply with certification schemes, quality assurance standards, and export requirements.
From a business perspective, biosecurity reduces biological risk while improving enterprise resilience. Disease outbreaks can rapidly destroy years of investment in genetics, housing, labour, and marketing. Preventive biosecurity therefore serves as a protective framework that preserves productivity, enhances competitiveness, and ensures long-term sustainability.
Modern poultry producers should therefore ask not whether they can afford to invest in biosecurity, but whether they can afford the consequences of inadequate disease prevention.

Practical Biosecurity Measures that Enhance Profitability
The success of any biosecurity programme depends on its consistent implementation at the farm level. While sophisticated infrastructure and advanced technologies can strengthen disease prevention, many highly effective biosecurity interventions are simple, practical, and relatively inexpensive. Their value lies not in high capital investment but in disciplined and continuous application.

The first line of defence is strict farm access control. Entry to poultry houses should be restricted to essential personnel, and all visitors should comply with hygiene protocols including hand sanitization, use of dedicated clothing and boots, and passage through properly maintained footbaths. Maintaining visitor records and enforcing a minimum downtime for personnel who have recently visited other poultry farms significantly reduce the likelihood of introducing infectious pathogens.
Cleaning and disinfection remain the cornerstone of disease prevention. Poultry houses, equipment, feeders, drinkers, egg trays, transport crates, and vehicles should be thoroughly cleaned to remove organic matter before applying appropriate disinfectants. Adequate downtime between production cycles allows environmental pathogen loads to decline naturally and improves the effectiveness of sanitation programmes.
Feed and water hygiene are equally important because they represent continuous sources of pathogen exposure. Feed should be procured from reliable manufacturers and stored under dry, rodent-proof conditions to prevent fungal contamination and mycotoxin development.
Drinking water should be regularly tested for microbial quality, chlorinated when necessary, and supplied through cleaned pipelines to minimize biofilm formation.
Integrated pest management also plays a critical role. Rodents, flies, beetles, mosquitoes, and wild birds serve as mechanical carriers of numerous bacterial and viral pathogens. Effective pest control, combined with scientific carcass disposal methods such as composting, rendering, or incineration, minimizes environmental contamination and pathogen persistence.
Finally, employee education is perhaps the most cost-effective biosecurity investment. Every worker should understand disease transmission pathways, recognize early clinical signs, and consistently follow standard operating procedures (SOPs). A well-trained workforce transforms biosecurity from a written protocol into a daily management culture that protects flock health and farm profitability.

Digital Transformation of Poultry Biosecurity
Rapid advances in digital technologies are revolutionizing poultry health management by shifting disease control from a reactive to a predictive approach. Precision livestock farming integrates artificial intelligence (AI), machine learning, sensor technologies, automation, and molecular diagnostics to improve disease surveillance and decision-making.

Artificial intelligence can analyse production data such as feed intake, water consumption, mortality, growth rate, and behavioural changes to detect early indicators of disease before clinical signs become apparent. Such predictive systems enable farmers to intervene promptly, thereby reducing mortality and economic losses.
The Internet of Things (IoT) has further strengthened biosecurity by enabling continuous monitoring of environmental variables including temperature, humidity, ammonia concentration, carbon dioxide, ventilation efficiency, and water quality. Automated alerts help managers respond immediately to deviations that may compromise bird health.
Computer vision systems are increasingly being used to monitor flock behaviour, feeding activity, movement patterns, and gait abnormalities. These technologies allow rapid identification of subtle behavioural changes associated with disease onset.
Molecular diagnostic tools such as polymerase chain reaction (PCR), real-time PCR, and genomic sequencing permit rapid detection of viral, bacterial, and parasitic pathogens, facilitating timely intervention. Blockchain-based traceability systems and cloud-based farm management platforms further enhance transparency, certification, and supply chain confidence.
Although digital biosecurity requires initial investment, its long-term benefits include reduced disease incidence, improved productivity, lower veterinary costs, enhanced decision-making, and increased resilience against emerging diseases.

Biosecurity Challenges and Opportunities in India
India has become one of the world’s leading producers of poultry meat and eggs, yet the country’s diverse production systems create unique biosecurity challenges. Large integrated commercial operations coexist with smallholder and backyard poultry farms, creating epidemiological interfaces that facilitate pathogen transmission.

One of the major constraints is uneven awareness regarding the economic importance of biosecurity. Large poultry companies generally maintain comprehensive disease prevention programmes, whereas many small and medium-scale producers continue to regard biosecurity as an additional expense rather than a productive investment. Financial limitations often prevent investment in essential infrastructure such as perimeter fencing, vehicle disinfection facilities, controlled farm entry, and scientific carcass disposal systems.
High poultry density in several production clusters further increases disease risk. Frequent movement of day-old chicks, feed, eggs, live birds, and farm personnel across states facilitates pathogen dissemination. Backyard poultry, live bird markets, and mixed farming systems involving ducks and other livestock also increase the risk of zoonotic disease transmission.
Despite these challenges, India possesses significant opportunities to strengthen poultry biosecurity. The country has a strong network of veterinary universities, diagnostic laboratories, research institutes, extension agencies, and progressive poultry companies capable of promoting scientific disease prevention. Government initiatives supporting livestock health, antimicrobial stewardship, digital agriculture, and the One Health approach can further accelerate adoption of comprehensive biosecurity practices.
Public-private partnerships involving industry associations, academic institutions, pharmaceutical companies, and producer organizations will be instrumental in developing practical, affordable, and scalable biosecurity solutions for Indian poultry farmers.

Biosecurity within the One Health Framework
Modern biosecurity extends beyond farm profitability to encompass animal health, public health, and environmental sustainability. The One Health concept recognizes the close interdependence of humans, animals, and ecosystems.

Effective poultry biosecurity reduces the circulation of zoonotic pathogens such as avian influenza and Salmonella, thereby protecting consumers, farm workers, and surrounding communities. Healthy flocks also require fewer therapeutic antibiotics, contributing to global efforts to combat antimicrobial resistance (AMR).
Good biosecurity practices improve waste management, reduce contamination of soil and water resources, and minimize environmental dissemination of infectious agents. Consequently, investments in poultry biosecurity generate societal benefits that extend far beyond individual farms by supporting food safety, environmental protection, and national food security.

Capacity Building and Policy Support
Infrastructure alone cannot guarantee successful biosecurity. Human behaviour remains one of the most critical determinants of disease prevention. Continuous training programmes should therefore be provided for farm owners, managers, veterinarians, technicians, and workers on disease recognition, personal hygiene, vaccination, cleaning and disinfection, pest control, mortality management, and emergency response.
Routine biosecurity audits, risk assessments, and comprehensive record-keeping systems enable producers to monitor flock performance and identify weaknesses requiring corrective action. Standard operating procedures should be regularly reviewed and updated in response to emerging disease threats and technological developments.
Government agencies also have an essential role in strengthening national biosecurity through veterinary services, laboratory networks, surveillance systems, science-based regulations, and financial incentives that encourage producers to invest in preventive infrastructure. Harmonization of national standards with international guidelines will further improve India’s competitiveness in global poultry trade.

Way Forward
Biosecurity has evolved from a routine veterinary recommendation into one of the most valuable strategic investments in modern poultry production. Scientific evidence consistently demonstrates that prevention delivers substantially greater economic returns than treatment. Every investment made in disease prevention safeguards valuable biological assets, preserves productivity, reduces veterinary expenditure, minimizes antimicrobial use, and enhances market confidence.
For India, where poultry production continues to expand rapidly, widespread adoption of comprehensive biosecurity systems will be fundamental to sustainable growth. Success will require coordinated efforts involving producers, veterinarians, researchers, policymakers, industry organizations, and technology providers working within a One Health framework.
The future of poultry farming will increasingly depend on predictive health management supported by digital technologies, precision farming, artificial intelligence, and robust surveillance systems. Producers who integrate biosecurity into their core business strategy will be better equipped to withstand emerging disease threats, satisfy evolving consumer expectations, and compete successfully in international markets.
Ultimately, the most profitable poultry enterprise is not the one that spends the least on disease prevention, but the one that invests wisely to ensure disease never compromises productivity. Biosecurity should therefore be regarded not as an operational expense but as a high-return investment that protects animal health, public health, environmental sustainability, and the long-term resilience of the poultry industry.

Selected References
1. Alexander, D. J. (2007). An overview of the epidemiology of avian influenza. Vaccine, 25, 5637–5644.
2. FAO. (2023). Good Practices for Biosecurity in the Poultry Sector. Food and Agriculture Organization of the United Nations.
3. Gelaude, P., Schlepers, M., Verlinden, M., et al. (2014). Measuring on-farm poultry biosecurity using Biocheck.UGent. Poultry Science, 93, 2740–2750.
4. Glisson, J. R., Hofacre, C. L., & Christensen, J. P. (2019). Poultry Diseases. Elsevier.
5. WOAH. (2023). Terrestrial Animal Health Code.
6. Swayne, D. E. (Ed.). (2020). Diseases of Poultry (14th ed.). Wiley-Blackwell.
7. World Health Organization. (2022). One Health Joint Plan of Action (2022–2026).
8. World Bank. (2022). One Health Operational Framework for Strengthening Animal Health Systems.
9. FAO. (2022). Biosecurity Guide for Poultry Production and Value Chains.
10. USDA APHIS. (2023). Defend the Flock: Biosecurity for Poultry Owners.

The 8th edition of the Global Talks Series presents an inspiring dialogue with Mr. Yiannis Christodoulou, a globally respected agribusiness executive and visionary leader. This edition delves into the dynamic intersection of technology, people, and modern poultry production, showcasing how Mr. Christodoulou’s pioneering initiatives are driving advancements in feed manufacturing, precision farming, and professional education across Asia Pacific. With nearly three decades of experience in feed technology, agribusiness leadership, and industry development, he offers a practical perspective that bridges innovation with real world industry needs. As Managing Director of Progressus and Agentis Innovations, and a board member of Innotuc, Mr. Christodoulou continues to champion technology driven growth, continuous professional development, and smarter poultry production systems—supporting the industry’s journey toward greater efficiency, sustainability, and global competitiveness.

Introduction
With nearly three decades of experience across Asia‑Pacific, Mr. Yiannis has worked closely with the animal production industry to address practical challenges, introduce modern technologies that drive industry modernization, and, most importantly, support people in advancing their careers and improving their quality of life. His commitment has always been to combine innovation with human development, ensuring that progress benefits both businesses and individuals.

In a recent conversation with Mr. Yiannis, I gained a deeper appreciation for the impact of the companies he has founded and continues to lead. It was inspiring to hear how Agentis Innovations has spearheaded the introduction of feed mill automation, highlighting its importance to Asia’s feed manufacturers.
Equally impressive is how Progressus has developed AgriSchools short courses, meeting the industry’s critical need for continuous learning and professional development. Mr. Yiannis also shared insights into his newest venture, Innotuc, a company he co‑founded to harness farm data and transform it into real‑time insights—empowering smarter decisions, stronger performance, and more efficient operations across poultry production.

Ricky Thaper: Can you explain how the business you are involved in are contributing and benefiting the Indian poultry industry
Yiannis : Collectively, Progressus Co., Ltd., Agentis Innovations Limited, and our newest venture, Innotuc Co., Ltd., serve as vital resource hubs for businesses pursuing expansion, success, and global competitiveness. Together, they provide the essential tools and expertise needed to drive industry advancement.

More specifically, these companies empower people with opportunities for continuous professional development while equipping organizations with the technologies required to embrace the new era of digitalization and automation. In doing so, they help strengthen both individual careers and corporate capabilities, ensuring the industry is well‑positioned for sustainable growth and modernization.

Progressus brings to India a wealth of global expertise in poultry innovation, strategic collaboration, and training tailored to Asia’s production conditions. Through structured technical courses for experienced professionals (AgriSchools), awareness‑raising forums, and specialized workshops on feed formulation, biosecurity, and sustainability, Progressus empowers farmers, integrators, and industry specialists to adopt modern practices that enhance efficiency and resilience. Training programs on precision nutrition, effective utilization of feed ingredients, modern feeding and management techniques, and closed‑house farming are among the topics directly requested by India’s poultry industry. Get a closer look at what Progressus has to offer at www.progressus.asia

At Agentis Innovations, the focus is on converting feed formulas into high‑quality physical feeds in the most effective, efficient, and sustainable manner—consistently and reliably. The poultry nutrition and feed formulation industry has long been at the cutting edge, often advancing faster than the operational capabilities of feed mill plants. Agentis Innovations bridges this gap by providing advanced automatic process control systems (SCADA), a vital technology for ensuring precision, consistency, and efficiency across every stage of production.

Founded in 2011, Agentis Innovations specializes in automation and process optimization for feed mills, premix plants, and grain processing and storage facilities. Its core expertise lies in feed milling, integrating advanced sensors, real‑time monitoring, and programming to develop automation systems tailored to the realities of Asian feed production. This focus ensures that customers consistently meet nutritional standards while reducing waste and variability, making Agentis Innovations a trusted partner for producers seeking to modernize and future‑proof their feed mills and premix operations. See more on this systems at
www.agentisinnovations.com

“Embracing technology is a must not a choice. Automation doesn’t replace people; it empowers them to make faster, smarter decisions with confidence.”
– Yiannis Christodoulou

Last but not least, our work has the potential to help Indian poultry farms become more profitable, modern, and appealing to the younger generation of farmers, while also providing the data needed to support the transparency that today’s buyers and consumer’s demand. At Innotuc, a Bangkok‑based agritech company, we are developing digital solutions that enable producers to monitor bird growth, feed consumption, and environmental conditions in real time.

For example, instead of relying on periodic manual weighing, Innotuc’s automatic weighing system continuously tracks flock growth and uploads accurate data to a dedicated cloud analytics engine and dashboard. This gives farmers real‑time visibility into bird performance, allowing them to quickly adjust feed, health, and management strategies. Similarly, our silo monitoring technology ensures feed inventory is always under control—reducing waste, preventing shortages, and improving cost forecasting.

Innotuc’s flagship cloud-based engine, InnoFarmPro, transforms farm data collected from our sensors into actionable insights, empowering farmers to make smarter, faster decisions. Automated data collection reduces labour needs, minimizes human error, and improves consistency across flocks. In short, Innotuc’s technology enables poultry farms to operate with precision, resilience, and competitiveness in an industry where margins are tight and efficiency is critical. At the same time, it makes poultry farming more attractive to younger generations, who are drawn to technology‑driven solutions over traditional manual operations. Get a closer look at what INNOTUC can do for you at www.innotuc.com

“The future of poultry is not just about producing more—it’s about producing smarter, with technology guiding every step.”

– Yiannis Christodoulou

Ricky Thaper: How do you see your connection to the Indian poultry industry in particular?
Yiannis : I will always have a soft spot in my heart for the people of India’s poultry industry. Since the beginning of my involvement there, I have been fortunate to meet, connect with, and build strong relationships with many talented, visionary, and passionate professionals from whom I have learned a great deal. I deeply value and nurture these connections, as they have enriched both my personal and professional journey.

A bit on who is Mr. Yiannis Christodoulou.
Born in Cyprus into a family of poultry farmers, Mr. Yiannis began his career in the poultry industry at a very young age. Today, he is a senior agribusiness executive and entrepreneur with deep expertise in animal nutrition, feed technology, and strategic leadership across Asia‑Pacific. He serves as the Managing Director of Agentis Innovations and Progressus, companies he founded and developed in order to advance innovation in feed milling, animal nutrition, and professional education for the livestock and aquaculture industries. His work consistently emphasizes innovation, sustainability, and knowledge transfer, positioning him as a key figure in shaping the future of the animal protein production industries in Asia.

Ricky Thaper : Message to the Indian poultry industry
Yiannis : India’s poultry industry has emerged as a global powerhouse, ranking second in egg production and among the top four broiler producers worldwide. It has achieved rapid growth while contributing significantly to nutrition security and rural employment. This success is a testament to the resilience, vision, and commitment of its professionals and their companies.

Looking ahead, the industry must balance its impressive growth with priorities such as food quality, environmental sustainability, and animal welfare, while remaining vigilant against challenges including shifting market dynamics, disease risks, and resource volatility in land, water, and raw material supply. In summary, India’s poultry sector has transformed into a mega‑industry and is positioning itself as a global leader.

Global expertise meets local partnerships, the three-day show introduces a complete feed to food platform for India’s fastest-growing agribusiness sector


VIV Select India 2026 takes place from 22–24 April 2026 at Yashobhoomi Convention and Expo Centre, New Delhi, introducing the globally established VIV Worldwide platform to the Indian market for the first time. The three day business to business exhibition brings together international and domestic suppliers, industry leaders, and decision makers at a pivotal moment for India’s rapidly expanding animal protein sector.

Organised by VNU Exhibitions Europe, the international division of Royal Dutch Jaarbeurs, in strategic partnership with the Poultry Federation of India (PFI), VIV Select India has been developed as a long term platform to support technology transfer, business growth, and international collaboration within India’s livestock and animal protein industries.

Exhibitors and Technologies on Display
VIV Select India 2026 features over 130 exhibitors, representing a strong mix of Indian and international companies. Participation spans Europe, the Middle East, and Asia, underscoring India’s growing importance as a destination for innovation, investment, and long term collaboration in animal protein production.

The event is supported by a broad coalition of national and regional industry associations, reinforcing its role as a unifying platform for poultry, dairy, and allied livestock sectors.
The exhibition floor presents a comprehensive cross section of technologies and services designed to enhance productivity, efficiency, sustainability, and product quality across animal protein production. Visitors can expect solutions ranging from automation and precision systems to animal health, biosecurity, processing, and digital tools.

International and Indian companies such as Big Dutchman, JBT Marel India, Viscon Hatchery Automation, De Heus Animal Nutrition India, FAMSUN, Venky’s India, and Himalaya Wellness Company are among those confirmed—alongside many other technology providers serving integrators, producers, processors, and service companies.

VIV Square: Knowledge Exchange at the Core
VIV Square opens with a formal inaugural ceremony marked by the presence of senior industry leaders and government representatives, including Mr. Jeroen van Hooff, President & CEO of Royal Dutch Jaarbeurs and VNU Group, Mr. Ranpal Dhanda, President of the Poultry Federation of India, and Prof. S.P. Singh Baghel, Honorable Minister of State for Fisheries, Animal Husbandry & Dairying. The opening is further distinguished by participation from key public and diplomatic stakeholders such as Ms. Varsha Joshi, Additional Secretary, Department of Animal Husbandry & Dairying, Government of India, H.E. Ms. Marisa Gerards, Ambassador of the Kingdom of the Netherlands, and Shri Mahipal Dhanda, Education Minister of Haryana.

Across the three days, the programme includes expert-led sessions addressing critical developments in poultry production, dairy advancement, and animal health. Industry leaders from companies including Viscon Hatchery Automation, De Heus Animal Nutrition, JBT Marel, Venkateshwara Hatcheries (Ventri Biologicals), MSD Animal Health, HIPRA, CEVA, Holm & Laue, Binsar Farms, and Verka Dairy are all to share insights on topics such as automation and AI in production systems, nutrition strategies, processing performance, international dairy collaboration, and advances in vaccines and biologicals.

Patrick van Rooij, Project Manager – VIV Select India shares, “The poultry and livestock sectors are entering a phase where scale must be matched by efficiency, resilience, and smarter use of technology. VIV Select India has been developed to support that shift—by connecting the value chain, facilitating knowledge exchange, and giving professionals direct access to solutions that work in real production environments. This platform is as much about dialogue and learning as it is about business. Our goal is to create conversations that lead to stronger partnerships, better decisions, and long term value for the industry as a whole.”

Registration and Visitor Information
VIV Select India 2026 is open exclusively to trade professionals active across the animal protein and livestock value chain, including producers, integrators, processors, veterinarians, feed manufacturers, technology providers, consultants, policymakers, and industry media.

Visitor admission is free of charge and includes access to the full exhibition floor as well as all sessions at VIV Square, the show’s integrated knowledge programme. Advance online registration is recommended to ensure smooth entry and timely access to event updates and programme scheduling. The show is open during the event dates from 10:00 to 18:00.

Visitors can register online at india.viv.net/registration.

Abstract
Smart poultry farming integrates information and communication technologies (ICT), automation, sensor networks, and data analytics into conventional poultry production systems to improve efficiency, animal welfare, biosecurity, and sustainability. In the context of India in 2026, smart poultry farming represents a pathway for industry transformation amidst rising demand for poultry products, labour shortages, climate change risks, and the need to reduce environmental footprint. This paper examines drivers, technologies, implementation frameworks, economic viability, and policy dimensions critical for success in smart poultry farming across India. It synthesizes empirical evidence and emerging best practices to present an actionable roadmap for stakeholders including farmers, agri-tech firms, extension agencies, and policymakers.

1. Introduction
1.1 Background
Poultry farming in India has been one of the fastest-growing segments of the livestock sector over the past two decades. Driven by rising incomes, urbanization, changing dietary preferences, and government support for allied agriculture, India’s poultry industry contributes significantly to rural employment and national nutrition security. According to the Department of Animal Husbandry & Dairying, poultry contributes nearly 1.5% to India’s Gross Value Added (GVA) in agriculture and is a major source of animal protein for over 1.4 billion people.

Despite progress, conventional production systems face structural challenges: inefficient feed conversion ratios, disease outbreaks (e.g., avian influenza), labor constraints, climate stressors, waste management issues, and volatile input costs. These constraints are amplified in small and medium farms that dominate the Indian poultry landscape—with over 80% of farms being smallholders having fewer than 1000 birds (FAO, 2023).

1.2 Need for Smart Poultry Farming
Smart poultry farming leverages digital technologies to enable real-time monitoring, automation of routine tasks, predictive analytics for health and production, and optimization of resource inputs. As per recent FAO and ICAR reports, smart systems can increase productivity by 15–25%, reduce mortality, enhance biosecurity, and improve profit margins (FAO, 2024; ICAR, 2025). The integration of Internet of Things (IoT), Artificial Intelligence (AI), robotics, and cloud computing creates data-driven decision support that is especially relevant in the Indian context, where efficiency gains can directly translate to improved competitiveness, reduced cost of production, and heightened resilience.

2. Smart Poultry Farming: Conceptual Framework
2.1 Definition
Smart poultry farming refers to a production system augmented with digital and automated technologies to enhance operational efficiency, animal welfare, environmental control, and supply chain integration. It encompasses:

1. Sensors & IoT Devices: For monitoring temperature, humidity, gas concentrations (NH3, CO2), feed/water intake, and bird behavior.
2. Automation: Including automated feeders, drinkers, lighting systems, egg collection, and climate control systems.
3. Data Analytics & AI: For predictive modeling, disease detection, yield forecasting, and optimization.
4. Connectivity & Cloud Platforms: Centralized dashboards accessible via smartphones/PCs.
5. Biosecurity & Traceability Tools: RFID tagging, blockchain for supply chain transparency.

2.2 Core Components
2.2.1 Environmental Monitoring
Maintaining optimal ambient conditions is vital for poultry health. IoT sensors continuously measure environmental variables, enabling automated adjustments via actuators (fans, heaters, evaporative pads), ensuring thermal comfort, and reducing heat stress—particularly significant in tropical climates like India.

2.2.2 Precision Feeding and Watering
Automated feeders and drinkers deliver nutrients and water tailored to the growth stage of birds, cutting feed wastage and improving feed conversion ratios (FCR). Integrated weight sensors and consumption analytics guide ration adjustments.

2.2.3 Health and Behaviour Monitoring
Computer vision and wearable sensors can detect abnormal behaviour, gait disorders, or early disease indicators. AI models analyse patterns to alert farmers before clinical signs become severe.

2.2.4 Integration with Supply Chain
Smart systems link production data with logistics, processing, and retail, enabling traceability, quality assurance, and consumer confidence. Blockchain applications can authenticate product provenance, crucial for exports and premium markets.

3. Drivers of Adoption in India
3.1 Market Demand and Consumer Preferences
India’s poultry market is forecasted to grow at 8–10% CAGR through the 2020s, driven by rising protein consumption, especially among urban and middle-class populations. Preferences for quality, food safety, and traceability create incentives for smart traceable production systems.

3.2 Policy and Institutional Support
The Government of India’s initiatives such as the National Livestock Mission (NLM) and Digital Agriculture Mission promote technology adoption, capacity building, and digital extension services for livestock and poultry sectors. Subsidies and credit schemes under NABARD also facilitate investment in automation and infrastructure.

3.3 Labor Dynamics
Rural labour migration to urban centres and rising wage costs make labour-saving technologies increasingly attractive. Smart systems reduce dependency on manual monitoring and operation.

3.4 Climate Change and Biosecurity Risks
Heat stress in poultry dramatically affects feed intake and mortality. Smart climate control systems mitigate heat stress and improve resilience. Additionally, enhanced monitoring systems strengthen biosecurity, crucial for managing outbreaks like avian influenza.

4. Technologies in Smart Poultry Farming
4.1 Internet of Things (IoT) and Sensor Networks
IoT platforms leverage interconnected sensors to collect real-time data on environmental and bird parameters. Key IoT applications include:
– Temperature and humidity sensors.
– VOC and ammonia gas sensors.
– Light intensity monitors.
– Water flow and feed silo level sensors.
– Weight scales embedded in feeders.
These devices communicate via wireless protocols (LoRaWAN, Wi-Fi, NB-IoT) to local gateways, and subsequently to cloud platforms where data storage and analytics occur.

4.2 Artificial Intelligence and Data Analytics
Machine learning algorithms analyse historical and real-time data to:
– Predict growth performance.
– Detect anomalies indicating disease or stress.
– Optimize feeding regimens.
– Forecast production cycles.
AI applications often integrate computer vision through cameras that analyse bird activity, feeding behaviour, and flock distribution patterns.

4.3 Automation and Robotics
Automated systems reduce manual intervention:
– Automated Feeding & Watering: Controlled dispensing ensures precision.
– Climate Control: Fans, coolers, heaters regulated in response to sensor feedback.
– Robotic Egg Collection: Reduces labour, improves hygiene.
– Automated Waste Removal: Enhances cleanliness and reduces ammonia buildup.

4.4 Blockchain and Traceability Platforms
Blockchain enables secure, immutable recording of production data across the supply chain. For eggs and meat, traceability enhances quality assurance, regulatory compliance, and export readiness. Buyers can trace product history from hatchery to retail.

4.5 Mobile and Cloud Interfaces
Smartphone apps and web dashboards provide farmers with real-time alerts, analytics, and control functions. Cloud integration ensures data accessibility from anywhere, enabling remote management.

5. Economic Analysis and ROI
5.1 Cost Structure in Smart Poultry Systems
Initial investment in smart technologies includes:
– Hardware (sensors, controllers, cameras).
– Software subscriptions (cloud dashboards, analytics platforms).
– Installation and integration costs.
– Training and capacity building.
Operating expenses include internet connectivity, maintenance, and occasional sensor calibration.

5.2 Benefits and Return on Investment (ROI)
Empirical studies indicate:
– Feed Savings: Precision feeding can reduce feed costs by 5–10%, which is significant given feed accounts for ~65–70% of total production cost.
– Mortality Reduction: Early disease detection systems can reduce mortality by 10–15%.
– Labor Savings: Automation can reduce labour hours by 20–30%.
– Improved FCR: Better environmental control improves FCR ratios, enhancing weight gain efficiency.

Simulation models show payback periods of 18–36 months for integrated smart systems under typical Indian conditions, depending on scale and technology intensity.

6. Implementation Pathways in India
6.1 Segmentation by Farm Size
6.1.1 Smallholder Farms (≤ 1000 birds)
Challenges for smallholders include capital constraints and limited technical expertise. Adoption strategies include:
– Modular Systems: Low-cost sensor packages (temperature, humidity) with basic automation.
– Shared Services: Community-level data hubs and shared equipment.
– Leasing and Pay-per-Use Models: Agritech firms can offer technology as a service (TaaS).

6.1.2 Medium and Large Farms
Larger farms can invest in comprehensive systems with AI analytics, robotics, and full automation. Dedicated farm managers with digital training are critical for maximizing benefits.

6.2 Financing Mechanisms
-Farm Credit: Low-interest loans from cooperative banks or NABARD.
– Government Subsidies: Under NLM and State Animal Husbandry departments for digitization.
– Public–Private Partnerships (PPP): Government and private firms co-invest in demonstration farms and training centres.

6.3 Capacity Building and Extension Services
Training programs must focus on:
– Operation and interpretation of sensor data.
– Basic troubleshooting of automated systems.
– Biosecurity protocols and digital record keeping.
Agricultural universities and Krishi Vigyan Kendras (KVKs) can be pivotal in upskilling farmers.

6.4 Data Governance and Security
Standard protocols for data ownership, privacy, and interoperability are needed. Data-sharing frameworks must protect farmer interests while enabling analytics.

7. Case Studies and Empirical Evidence
7.1 Example 1: Precision Climate Control in Broiler Farms
In a southern India broiler operation, integration of IoT climate sensors with automated fans and coolers resulted in:
– 12% reduction in mortality.
– 7% improvement in average daily gain (ADG).
– 3% feed cost savings.
Machine learning models predicted periods of heat stress, allowing pre-emptive cooling adjustments.

7.2 Example 2: Computer Vision for Early Disease Detection
An agritech startup deployed computer vision cameras in layer farms to monitor bird activity. Alerts based on deviations in movement patterns enabled early intervention, reducing disease spread and culling by 15%.

7.3 Example 3: Blockchain for Egg Traceability
A cooperative of 50 layer farms used a blockchain platform to record production batches. Retail partners reported increased consumer trust due to visible traceability, allowing premium pricing of 5–8%.

8. Challenges and Risks
8.1 Infrastructure Constraints
Rural connectivity remains uneven; reliable internet and power supply are prerequisites for smart systems. Government programs like Bharat Net can improve broadband access in rural farming regions.
8.2 Knowledge Barriers
Many farmers lack digital literacy, making adoption slow. Tailored training and simplified user interfaces are essential.
8.3 High Capital Costs
Despite declining sensor costs, upfront investments remain significant, especially for advanced systems.
8.4 Data Management Concerns
Cloud dependency poses cybersecurity risks. Protocols for data ownership and protection are needed.
8.5 Cultural and Behavioral Barriers
Resistance to change and preference for traditional practices can slow technology adoption.

9. Sustainability and Environmental Impact
9.1 Reduction in Resource Use
Smart systems optimize feed and water, reducing waste. Improved climate control minimizes energy use.

9.2 Waste Management
Sensors help manage litter moisture and ammonia levels, contributing to better manure management and reduced greenhouse gas emissions.

9.3 Welfare and Ethical Production
Continuous monitoring improves bird welfare by preventing heat stress, overcrowding, and unmanaged disease progression.

10. Policy Recommendations
10.1 Supportive Frameworks and Incentives
– Subsidies for digital agriculture adoption in poultry.
– Financing schemes targeting smallholder integration.
– Standards and certification for smart poultry systems.

10.2 Public–Private Collaboration
– Pilots and demonstration farms to showcase ROI.
– Joint R&D for India-specific technology solutions.

10.3 Regulatory and Data Policies
– Clear guidelines on data privacy for farm data.
– Open data standards for interoperability of devices.

10.4 Research and Innovation Funding
Grants for AI models tailored to Indian poultry phenotypes, climate conditions, and feed regimes.

11. Conclusion
Smart poultry farming represents a transformative opportunity for the Indian poultry sector in 2026 and beyond. By integrating IoT, AI, automation, and data analytics, producers can significantly enhance efficiency, health management, and sustainability. However, realizing these benefits at scale requires cohesive strategies encompassing technology deployment, financing, capacity building, infrastructure development, and supportive policy ecosystems.

The transition to smart poultry farming is not merely technological—it is structural, involving shifts in business models, skills, and market systems. With targeted investments and collaboration among stakeholders, India’s poultry sector can harness smart farming to meet rising demand, improve competitiveness, and contribute to sustainable rural livelihoods.

During 1st Gulf Poultry Science Conference, held on November 25-26 in Abu Dhabi, UAE along with VIV MEA 2025, I got an opportunity to interact with Mr. Ali Murtaza Solangi, Founder and CEO, Poulta Inc., USA (www.poulta.com) and we had good discussions on how artificial intelligence and precision agriculture are transforming one of the world’s most critical food sectors and why India represents the next frontier for this technological revolution. From Vision to Reality: The Middle East Success Story – Poulta’s with head office in USA and branch offices in Canada and Netherlands, credibility in transforming large scale poultry operations was solidified earlier this year when the company announced a strategic partnership with Tanmiah Food Company, one of the Middle East’s largest poultry producers. This collaboration represents the region’s largest digital transformation initiative in the poultry sector, targeting efficiency improvements of 25% and waste reduction of 30%.

What we’ve demonstrated in the Gulf region is that Artificial Intelligence (AI) isn’t a distant future-it’s delivering measurable results today, said Mr. Ali Murtaza Solangi, CEO of Poulta. “We’re seeing mortality rates drop from 5-7% to under 3%, feed conversion ratios improve from 1.9 to 1.6, and production cycles optimize by 20-30%. These aren’t projections; they’re real outcomes happening right now in facilities across the region.”

During my discussions, Mr. Solangi said, India will be the next chapter in Poultry Intelligence. India’s poultry industry, valued at over $30 billion and growing at 8% annually, faces unique challenges that mirror those Poulta has successfully addressed in the Gulf: climate extremes, resource optimization pressures, food safety concerns, and the need for rapid scaling to meet surging protein demand from a growing middle class.

AI isn’t the future—it’s delivering measurable results today.”—

– Mr. Ali Murtaza Solangi, Founder and CEO, Poulta Inc.

Ms. Atifa Asghar, Senior Advisor for Sales and Marketing at Poulta Inc, emphasized the Indian opportunity: “India is not just another market—it’s the ultimate proving ground for agricultural technology. The Indian poultry needs exactly what Poulta Inc. offers: intelligence that turns data into impact. Our platform provides real-time visibility across the entire value chain, from breeder farms to processing facilities, enabling predictive decision-making that was impossible just five years ago.”
The Connected Ecosystem Advantage – According to company, Poulta’s solution operates as the “digital nervous system” for poultry operations, integrating IoT sensors, computer vision, predictive analytics, and blockchain traceability into a unified platform. The system monitors critical parameters— temperature, humidity, bird behavior, feed consumption and uses machine learning to predict biosecurity threats, optimize feeding schedules, and prevent disease outbreaks before they occur. For Indian producers facing increasing pressure to improve sustainability while maintaining profitability, Poulta’s platform delivers on multiple fronts: reducing antibiotic usage through early disease detection, minimizing resource waste through precision feeding, enhancing food safety through end-to-end traceability, and improving animal welfare through continuous monitoring.

Aligning with India’s Agricultural Transformation – India’s focus on digital agriculture, evidenced by initiatives like the National Digital Livestock Mission and increasing adoption of precision farming technologies, creates an ideal environment for Poulta’s expansion. The company’s approach aligns perfectly with India’s goals: food security, employment generation through technology-enabled agriculture, export competitiveness, and sustainable production practices.

The message is clear: the future of poultry farming is data-driven, predictive, and sustainable. Poulta Inc. has proven the model works at scale in one of the world’s most demanding environments. India, with its vast production capacity and appetite for innovation, represents the next chapter in this transformation, one where traditional farming wisdom meets cutting-edge intelligence to feed billions while building resilient, profitable, and environmentally responsible food systems. The question for Indian poultry stakeholders isn’t whether to adopt precision agriculture, it’s whether they can afford to delay while competitors gain the intelligence advantage.

-RICKY THAPER (WWW.RICKYTHAPER.COM)

Extensive Application of Artificial Intelligence (AI) & Automation Supported by the Industry to Sustain and Boost India’s Poultry Industry Growth while Ensuring Efficiency in Entire Value Chains

The Indian poultry market according to industry estimates was valued at USD 30.46 Billion in 2024. Due to rising demand for protein rich food, the sector is expected to witness a growth of 7% – 8% in the next decade. The value of the poultry industry is projected to rise to USD 66.37 Billion by 2034. Despite significant growth, the sector faces critical challenges such a volatility in feed supplies and prices, lack of availability of skilled manpower, threat of spread of diseases and rising cost of production. As the demand for poultry products continues to rise, poultry farmers in India are seeking ways to optimize their operations while addressing pressing challenges such as food security, environmental impact, and biosecurity. From precision farming and genetic advancements to automation and data analytics, these cutting-edge technologies are being increasingly used in the poultry industry.

Like most sectors of the economy, the role of Artificial Intelligence (AI) and automation are having a profound impact. In the poultry industry in India, Artificial Intelligence (AI) and automation is gradually transforming and improving efficiency, productivity, and animal welfare. Artificial Intelligence (AI) powered systems are being used for real-time monitoring of poultry houses, optimizing feed formulations, improving disease detection and streamlining logistics and supply chain management. Currently there are challenges in poultry operations in commercial layers, broilers and breeding farms. The key challenges are adverse climatic conditions, shortage and availability of skilled workers, emerging viral and bacterial diseases. Due to the age of the poultry sheds, prevalence of the diseases not eradicated while cleaning. Shortage of quality feed ingredients, use of medicines and ensuring availability of quality drinking water are also impacting the poultry industry. The quality of chicken meat is being impacted while lack of marketing facilities as well as price information is also adversely impacting the poultry sector.

The use of Artificial Intelligence (AI) based technologies to collect the data automatically and accurately in real-time helps in-depth analysis which could allow poultry farmers to immediately act upon optimizing the production.

For instance, predicting or projecting body weight for a given broiler line under local conditions. Under unsupervised learning, data collected would be categorized and trends detected without specific programing using resources from the cloud, huge amounts of data could be analysed to give advance notice of a particular outcome to the farmers. Data collected by using Artificial Intelligence (AI) tools would be the greatest resourceful tool in the hands of poultry farmers to harvest the maximum benefit of what they invested.

According to a report titled “Applications of Artificial Intelligence in Poultry Industry” by Livestock Farm Complex, Veterinary College and Research Institute, Salem, Tamil Nadu, a huge amount of data can be generated in the poultry industry by providing data analysis which can play a huge role in farm management practices. Big data stored and processed in cloud spaces can be utilized remotely by Artificial Intelligence (AI) to govern the machines or robotics to regulate parameters like humidity, temperature, light, etc., in the poultry farms. For instance, Robots with various biosensors connected to the internet, can be programmed to collect real-time data on parameters like temperature, humidity, ammonia levels inside the farm, subsequently this information can be processed and necessary measures could be initiated. The report stated that Artificial Intelligence (AI) helps to constantly monitor farm activities round the clock in real-time which would be an impossible task for humans to perform. Currently, in a large-scale poultry farm, several farm appliances and sensors are available to control the environmental temperature, humidity, and light, but the drawback with them is that they should be either manually operated or human supervision is a must to operate with. With the power of Artificial Intelligence (AI), various sensors connected with the internet, the farm appliances can be operated from elsewhere giving accurate maintenance of the farmhouse environment at ease.

Computer supervised machinery and robotics could reduce sufficiently human interaction with broiler birds, reducing the source or spread of infection. Usage of Artificial Intelligence (AI) could reduce the error rate to negligible and work round the clock which can improve the efficiency of farming leading to maximizing farmer’s remuneration. Recent advancements in machine technologies have significantly revolutionized daily activities in the poultry production system. Aimed at reducing the need of labour, while ensuring round the clock monitoring, and facilitating remote reporting of growth of poultry birds, these Artificial Intelligence (AI) tools are gradually being introduced. Some of the examples of application of Artificial Intelligence (AI) and automation include the implementation of specialized robots equipped with imaging sensors and machine learning capabilities, adeptly navigates through poultry house floors, collecting eggs on the floors and monitoring factors such as temperatures, gases and light levels in the poultry units. An innovative autonomous robot utilizes artificial intelligence and sensor technology to evaluate the surrounding environment, identify equipment malfunctions, monitor the health of poultry and perform tasks such as removing deceased birds and analyzing moisture levels in the litter. For instance, the robot stimulates bird activity, contributing to improving both feed conversion and average daily weight gain Robot also continuously scratches the litter reducing the humidity, eliminating caking and wet spots, reducing the incidence of aspergillosis, pododermatitis, foot burn and breast burn contributing to animal welfare. It can also monitor and map ammonia, temperature and humidity levels throughout the farm to keep in check. A robot by a company was designed to sanitize large poultry farms.

For disease management amongst the poultry birds, using Artificial Intelligence (AI) could be trained for detecting early heat stress in birds by using thermal imaging cameras or infra-red cameras. Likewise, diseased birds from the flock can be identified based on their movement, posture, and behaviour by image analysis collected from diseased birds and compared with the healthy ones. These tools would enhance disease control amongst the poultry birds.
Confederation of Indian Industries (CII) has also stressed on strengthening integrated disease surveillance and early warning systems for reports on bird flu incidents. Computer vision-based chicken monitoring systems have been developed to study bird feeding behaviour, stress behaviour, tracking bird movement, bird distribution within the farm, real-time monitoring, early detection of sick birds, identifying lameness and activity, predicting bird live weight based on 3D computer vision.

The application of Artificial Intelligence (AI) has a range of applications in the meat processing plant and egg packing industry. These tools have potential to address some key issues in processing plants, lack of real-time processing data and the limiting speed of human interventions. The use of artificial vision offers real-time yield, monitoring of high-value chicken parts, also combined with smart automation to optimize efficiencies. For processing plants, Artificial Intelligence (AI) allows higher processing speeds and accurate packing of premium value products, translating into more profits and lesser post-harvest contamination. While still, the majority of the farms are collecting data manually and then getting the data processed in computers. By 2050, it has been estimated that a poultry farm would be able to generate 4.1 million data points through various sensors and other related devices connected through the internet of things.

Going forward Artificial Intelligence (AI) assisted farming in various stages of poultry production from farm to consumers would help the Indian poultry sector immensely. There are tools to mitigate or to enhance a specific outcome of a farm produce with increased efficiency to tap farm maximum production potential. In the last few years, many companies have already focused on Artificial Intelligence (AI) related research and prototypes in collaboration with leading universities across the globe. Further use of newer Artificial Intelligence (AI) related technologies will augment poultry production providing affordable animal protein along with ensuring sustainable farm practices. Broiler chicken industry has become India’s most organised and vertically integrated agri-business. The broiler integrators have turned poultry farming from traditionally to a commercial enterprise even for the smallholders. Currently over 80% of poultry meat production comes from the organised sector. For ensuring and sustaining the growth for the sector, Industry has to work closely with poultry farmers to ensure that Artificial Intelligence (AI) tools are used to optimum level for bringing in efficiency in the entire value chain.

Sustainable Animal Health with Phytogenic Innovations: Dr. Eckel Leading the Way – Ricky Thaper (www.rickythaper.com)

One of the main challenges in modern animal farming is sustainably improving animal health and welfare. Animal health directly impacts food quality and animal productivity. Healthy birds/animals lead to better product quality, reduced treatment costs, more consistent yields, improved farm management and greater customer satisfaction.
In an era where climate change frequently affects animal productivity, natural resources are limited, and the global trade landscape continues to evolve, Dr. Eckel Animal Nutrition GmbH & Co. KG, based in Niederzissen, Germany, has taken a pioneering step toward supporting sustainable, resilient and successful livestock farming. During my recent visit to Germany, I had the opportunity to explore their state-of-the-art manufacturing facility, witnessing firsthand the innovation and commitment behind their global success.

Founded in 1994 by Dr. Antje Eckel, the company was established with a vision to make animal nutrition healthier, more welfare-oriented and sustainable. Over the past three decades, Dr. Eckel has grown from a family business into a globally recognized provider of alternative feeding solutions.

Dr. Antje Eckel has also served in various international roles promoting animal health. A key contributor to the company’s growth is Dr. Bernhard Eckel, Vice President – Sales, who has been associated with the company since its inception.

Further strengthening the leadership is Dr. Viktor Eckel, Managing Director – Products & Innovation, who combines his passion for life sciences and technology in product development. Also part of the team are Mr. Theo Eckel, Head of Purchasing and Ms. Klara Eckel, who leads business development initiatives serves as an authorised signatory.

The Importance of Gut Health
The animal gut is a complex ecosystem hosting diverse microorganisms that evolve with their hosts. Each section of the gut houses distinct microbial communities that shift throughout the animal’s life. In poultry, microbial colonisation begins at hatching and is influenced by the hen and the environment. Feed composition also plays a significant role in shaping the microbial profile and by extension, long-term health.
Managing gut health isn’t simply a battle between good and bad bacteria. Some microbes typically seen as harmful may play beneficial roles under specific conditions, while even beneficial ones can cause harm if imbalanced. A stable microbial balance is vital for maintaining animal health and performance. Gut health disturbances caused by poor feed quality or disease can severely impact productivity.

The long-standing use of antibiotic growth promoters (AGPs) comes with several risks. AGPs not only eliminate harmful bacteria but also beneficial ones, impairing digestion, increasing inflammation and weakening the immune system. Their prolonged use contributes to antibiotic resistance, prompting regulatory bans in many countries.

Phytogenics: A Natural Alternative
This growing concern has fuelled demand for natural, effective alternatives—among which phytogenics play a leading role. Derived from herbs, spices and plant extracts, phytogenic feed additives offer a selective, plant-based approach to enhancing gut health, boosting immunity and improving digestion.

Unlike AGPs, phytogenics target only harmful microbes while preserving the beneficial ones, ensuring a healthier intestinal environment. They also possess anti-inflammatory, antioxidant and immune-boosting properties, further supporting animal well-being.
With three decades of expertise in phytogenic feed additives, Dr. Eckel has become one of the global leaders in sustainable animal nutrition. The company focuses on identifying powerful plant-based compounds that can fully unleash nature’s potential to improve animal performance. Their additive solutions cover poultry, swine, ruminants, aquaculture and pets, with more than 10% of annual revenue invested in R&D.

Global Reach with Local Commitment
From its German headquarters, Dr. Eckel supplies products to Europe, CIS countries, and the Middle East. Through its Bangkok office, the company serves customers across Southeast and South Asia. With a skilled team of almost 80 professionals from over 20 countries, their solutions are now available in more than 40 countries worldwide.

Dr. Eckel’s products are manufactured to strict German quality standards, with over 75% of raw materials sourced from within the EU, ensuring short supply routes, flexible processes, and reduced environmental impact. This results in better animal welfare, high-quality products, and improved profitability for farmers. The company aligns its operations with FAO and UN Sustainable Development Goals and the EU’s climate targets under its guiding philosophy: Act local, think global.

Flagship Products Driving Innovation
Among Dr. Eckel’s top-performing innovations:
Anta®Phyt: A powerful phytogenic complex that enhances gut health and performance in poultry, swine, and ruminants. In a 42-day study with 1,155 broilers, Anta®Phyt increased beneficial bacteria like Lactobacillus and Bifidobacterium, while significantly reducing Escherichia coli. The result: better digestion, improved nutrient absorption, and enhanced growth—without antibiotics.

Anta®Ox Aqua: Designed for aquaculture, this product helps reduce Vibrio levels in shrimp farming. In a field trial with nine earthen ponds, shrimp treated with Anta®Ox Aqua showed a significant decrease in Vibrio counts, leading to better health, lower disease risk, and higher sustainability.

Anta®Catch: The industry’s first triple-action solution to address endotoxin challenges in livestock. Endotoxins cause substantial losses across dairy, poultry, swine, and aquaculture sectors. Anta®Catch not only binds toxins but also strengthens the intestinal barrier and reduces inflammation, offering a holistic solution to improve gut integrity and animal resilience.

These phytogenic products offer a game-changing approach to sustainable animal nutrition. With participation in leading global poultry and livestock exhibitions, Dr. Eckel is expanding its reach and showcasing its innovative solutions to diverse markets.

Jessica Rheindorf, Head of Marketing discussed about Dr. Eckel’s products availability in different part of world. Elisabeth Holl, Senior Technical Manager, updated on Dr. Eckel products. Muhammad Umar, Technical Sales Manager- Key Accounts gave a nice presentation on “Profitable Production and Sustainable Success- Your Phytogenic Solutions in Poultry”. Keerthana Giriprasad, Technical Sales, discussed about feed additive market. Ina Hickmann, Junior Marketing Manager updated us about their activities.

Growing Focus on India
With India’s poultry industry growing at 7–8% annually, the company sees immense potential for collaboration.
“Our solutions can support the sustainable growth of the Indian poultry sector,” said Bernhard Eckel.

“Together with our partners in India, we want to help farmers improve productivity through gut-health-focused, natural solutions,” added Dr. Antje Eckel.

Dr. Eckel is looking forward to working with strong partners to promote healthier animal farming practices in Indian poultry, dairy and aquaculture.

Those interested can contact the company directly (https://www.dr-eckel.de/en)