The 5th Edition of the Global Talks series presents an in-depth conversation with Dr. Nasir Mukhtar, a globally recognized leader and influential voice shaping the poultry industry across the GCC and Asian regions. The discussion explores the rapidly evolving landscape of poultry science, industry leadership, and knowledge-driven innovation that is redefining the future of global poultry production. With decades of experience spanning academia, industry, and international poultry organizations, Dr. Mukhtar has played a transformative role in advancing poultry science while strengthening industry–academia collaboration. Currently serving as the General Secretary of the World’s Poultry Science Association (WPSA), UAE Branch, he actively champions the integration of scientific research with practical industry solutions, the development of young professionals, and the resolution of emerging challenges through global cooperation and informed leadership.

Dr. Mukhtar began his research career in the breeding of native chickens, successfully combining scientific rigor with real-world industry applications.

While reflecting on his research journey during the discussion, Dr. Mukhtar shared his dual role as a Professor and poultry entrepreneur, enabled him pioneered groundbreaking research on standardized ileal digestible (SID) amino acid values in sex-based broilers, establishing a globally relevant model for precision poultry nutrition.

He has led and completed several landmark collaborative projects with prestigious international institutions and organizations. Responding during the interaction, Dr. Mukhtar recalled earning his Ph.D. from the University of Agriculture, Faisalabad, Pakistan, and completed his post-doctoral research at the Roslin Institute, University of Edinburgh, Scotland (UK).

Throughout his academic career, Dr. Mukhtar has supervised ten Ph.D. and twenty M.Phil. students, making a lasting contribution to human capacity development in the poultry sector. He is the author of six books and sixty-three peer-reviewed national and international research articles, widely cited across scientific and industry platforms.
Beyond research, Dr. Mukhtar’s global leadership extends to key strategic roles. During the interaction Dr. Mukhtar detailed his responsibilities as General Secretary of the WPSA UAE Branch, Vice President of the Asian Pacific Federation of WPSA (Thailand), and Global Chair of the WPSA Working Group on Small-Scale Family Poultry Farming.
He is also a member of the Editorial Board of the World’s Poultry Science Journal and serves as a Guest Editor for Poultry Science.

A frequent and respected speaker at international scientific and industry forums, Dr. Nasir Mukhtar continues to influence global poultry policy, innovation, and sustainability—bridging science with industry and shaping the next generation of poultry leaders.

In the fourth edition of Global Talks, I had the opportunity to engage in in-depth and thought-provoking discussions with Mr. Xavier Cadiou, Founder and Managing Director of Agri Réseaux International (ARI). The discussions offered valuable insights into global agribusiness development, international market intelligence, and strategic expansion opportunities for companies operating across the poultry and allied livestock sectors. Mr. Cadiou shared his extensive experience in supporting French and international agribusiness firms through detailed market studies, on-ground intelligence, and tailored business development strategies across Africa, the Middle East, and Asia. He also spoke about his role as the French agent for VIV trade shows, highlighting how these global platforms are shaping international collaboration, technology exchange, and market access. The conversation further explored emerging opportunities in high-growth regions such as India and Africa, as well as the evolving challenges companies face in transitioning from traditional export models to localized production and long-term market presence.

Ricky Thaper: You are the founder of Agri Réseaux International. Could you introduce your organization and its main activities?
Xavier Cadiou: After studying at the École Supérieure d’Agriculture in Angers and spending nearly twenty years advising and supporting companies in international markets, I decided in 2016 to create a private structure based on a unique model. Agri Réseaux International (ARI) is dedicated to supporting and developing French and international companies in the agricultural sector—particularly those involved in animal nutrition across global markets. To achieve this, I produce in-depth market studies by geographical area for the animal nutrition, animal health, hygiene, equipment, and genetics sectors. I travel extensively, across all continents, to meet local stakeholders, and I also rely on a network of around fifty local experts who are well integrated into professional ecosystems (veterinarians, nutritionists, agronomists, etc.). I began working in East Africa ten years ago.

Since then, I have completed 50 market studies covering 36 countries in Africa, 11 in the Middle East, and three in Asia. These studies are regularly updated, and new countries are added each year. I am currently finalizing a first study on India. The objective of these documents is to provide concrete, actionable data to support market development abroad: mapping of key stakeholders (local associations, distributors, producers, feed manufacturers, integrators, importers) along with their contact details; key market indicators (types of livestock systems, feed volumes, raw material prices, etc.); and comprehensive market analyses enriched by field insights and feedback. In addition, I offer tailor-made services such as action plans, partner searches, commercial representation, and B2B roadshows.

Ricky Thaper: These market studies are now available online?
Xavier Cadiou: Yes, indeed. In early March 2025, I launched ARI Online, a platform providing online access to all 50 market studies. It is available through three subscription options:
– a one-year subscription with unlimited access to all existing studies;
– a two-year subscription including access to studies and their regular updates;
– and a three-year subscription that also includes new country studies and, most importantly, personalized alerts on business opportunities based on sectors of interest (equipment, animal health, animal nutrition, etc.). Today, my priority is to grow subscriptions in order to strengthen the visibility and long-term sustainability of the project. This development is supported by the recruitment of my daughter, Ms. Noémie, who is now in charge of communication and event management (trade fairs, conferences, and seminars in France and abroad). According to Mr. Cadiou, these ARI Online market studies are perfect for Indian companies involved in Animal Health and Nutrition and wanting to enter African markets.

Ricky Thaper: Since May 2023, you have also been the French agent for VIV trade shows. What does this role involve?
Xavier Cadiou: It is a role that combines commercial, strategic, and advisory dimensions and is highly complementary to ARI’s activities. In practical terms, it involves promoting VIV trade shows (Asia, China, Africa, Europe) to French companies.Today, these exhibitions are fully booked well in advance—there are no more last-minute opportunities. The rebooking process can even begin within two months after an event, which can be challenging for some companies. My role is to support and advise them: what benefits they can expect from participating, what market realities they will encounter, and whether the investment makes sense.

I rely on my in-depth knowledge of countries (via ARI Online) and local stakeholders (through our network) to provide targeted guidance. The goal is not to sell dreams, but to offer concrete, realistic perspectives. I work closely with various partners to enhance the visibility of French companies at these strategic events. In 2023, 70 French companies participated in VIV Asia in Bangkok. Next year, VIV Europe in Utrecht will celebrate its 40th anniversary. There will also be a major new development: VIV Select India trade show will be organized in India for the first time, in April 2026. Around ten French companies have already confirmed their participation.

Agri Réseaux International (ARI) is dedicated to supporting and developing French and international companies in the agricultural sector—particularly those involved in animal nutrition across global markets. 

– Xavier Cadiou

Ricky Thaper: Which regions of the world are currently the most dynamic?
Xavier Cadiou: The international context— political instability in Africa, uncertainty in Russia, customs duties in the United States encourages companies to look for new opportunities. In this context, India appears particularly attractive today. India is a continental-scale country and the most populous in the world, with 1.43 billion inhabitants. It will continue to grow, move upmarket, and inevitably generate opportunities, especially as animal protein consumption is increasing rapidly. I recently visited India to tour feed mills and hatcheries and better understand local trends. European equipment is already present in Indian factories.

The country has changed tremendously and raises many questions. Agricultural systems are highly efficient: not a single square meter is wasted. Two major questions arise: will India eventually close its borders to ensure food security while continuing to increase animal protein production? And will the country be able to produce enough without opening its agriculture to GMOs, which are currently banned from local production?

The other key region is Africa. We are witnessing modern development in the poultry sector. A fundamental question remains: how will Africa produce its animal protein tomorrow? And who will drive this development—local African companies expanding into neighbouring countries (such as Côte d’Ivoire, Morocco, Mauritius, South Africa), or foreign groups (from the USA, India, the Netherlands), or even sovereign wealth funds?

Events such as VIV Africa demonstrate that there are companies on the continent with real expertise. This makes the outlook particularly promising. Significant investment will take place in this region, and commercial projects are already emerging in Madagascar, Côte d’Ivoire, Guinea, Rwanda, Kenya, Sierra Leone, and of course Senegal. This is a region of great interest and one that deserves close attention.

India will continue to grow, move upmarket, and inevitably generate opportunities, especially as animal protein consumption is increasing rapidly. I recently visited India to tour feed mills and hatcheries and better understand local trends.

– Xavier Cadiou

Ricky Thaper: In your opinion, what are the main obstacles to export for French companies?
Xavier Cadiou: French companies often talk about exporting, but not necessarily about local establishment. It is not a priority; most remain within a traditional export model. Yet, to succeed in increasingly mature markets, companies will need to become true local production players. It is now essential to consider a physical and industrial presence on the ground in the near future. Markets will develop with either independent local private players or foreign actors who acquire production assets. In Africa, for example, American companies have acquired major milling groups. They now control commodity transport and port-based factories. There are real opportunities ahead, but companies must not remain on the side lines.

During my interaction with Dr. Andreas Lewke, Managing Director (Thailand) at Dr. Eckel Animal Nutrition, Germany, I gained valuable insights into how phytogenic feed additives and sustainable nutrition strategies are shaping the future of poultry production and why India remains a key growth market for science-based nutrition solutions. With over two decades of experience across Asia, Dr. Lewke has worked closely with poultry integrators, feed mills and nutritionists to improve gut health, feed efficiency, bird robustness and profitability through plant-derived active ingredients. Our discussion highlighted how these phytogenic solutions can help Indian poultry producers address challenges such as feed cost volatility, disease pressure, heat stress and reduced antibiotic use, while delivering measurable long-term value.

Ricky Thaper: For our readers in India, could you briefly introduce Dr. Eckel Animal Nutrition?
Dr. Andreas Lewke: Dr. Eckel Animal Nutrition is a family-owned company from Germany, founded more than 30 years ago. From the very beginning we have focused on innovative feed additives that combine animal health, performance and sustainability. Today we are one of the international specialists for phytogenic solutions based on plant-derived active ingredients. Our products are used in poultry, swine, ruminant and aquaculture nutrition around the world. The aim is always the same: to help our customers achieve direct and long-term success with healthy growth, high-quality products and efficient, resource-friendly production.

” Phytogenic nutrition isn’t a concept for tomorrow—it’s delivering performance, health and profitability in poultry production today.”

– Dr Andreas Lewke

Ricky Thaper: What makes Dr. Eckel’s solutions particularly relevant for poultry producers in a market like India?
Dr. Andreas Lewke: In many markets, advanced feed additives are sometimes still seen as “nice to have” products. Our experience in Asia shows that, under today’s competitive conditions, they are much more than that: in fact, they are important tools for securing performance and profit.

Our phytogenic products support gut health, feed efficiency and overall robustness of the birds, whether by helping them cope with stress, pathogen pressure or by diminishing the burden of endotoxins. Together, these concepts help producers to get more value from every kilogram of feed, to stabilise performance under challenging conditions and to protect product quality, while supporting strategies to reduce the reliance on antibiotics and to respond to customer expectations for safe, high-quality poultry meat and eggs. We know that Indian poultry professionals already run very sophisticated operations. Our goal is to offer solutions that fit into these systems and add measurable value where it matters most.

Ricky Thaper: Could you tell us a bit about your own role and background?
Dr. Andreas Lewke: I am Managing Director of Dr. Eckel Animal Nutrition in Thailand and responsible for our activities in Asia. I have been working in the region for more than 20 years, always in the field of animal nutrition and feed additives. Over the years I have worked closely with integrators, feed mills and farmers across Asia. My main interest is how innovative, sustainable nutrition concepts can support both healthy animals and healthy profits.

Ricky Thaper: How do you see your connection to the Indian poultry sector in particular?
Dr. Andreas Lewke: India is a key part of our Asian focus. The scale, professionalism and speed of development in the Indian poultry industry are impressive. Over the years I have had many discussions with Indian colleagues at conferences and during customer visits in the region.

What I see is a very strong base of local expertise and entrepreneurial spirit. Indian poultry professionals are highly knowledgeable and very open to new ideas, but they rightly expect clear evidence and practical benefits. They ask tough, practical questions: does it work in my conditions, is it economic, does it help me secure my business in the long run? This mindset fits very well with how we work at Dr. Eckel.

Ricky Thaper: From your perspective, how would you describe the Indian poultry industry today – its strengths and its main challenges?
Dr. Andreas Lewke: India is already one of the largest poultry producers in the world and still has significant growth potential. Rising incomes, urbanisation and changing food habits are driving demand for affordable, high-quality animal protein. Poultry is often the first choice because it is accessible, versatile and fits well with consumer preferences.

At the same time, the industry needs to manage several challenges. Feed raw materials can be expensive and volatile, so producers need to get the maximum value from every ration. Disease pressure and biosecurity are constant topics, especially in high-density production areas.
There is also a clear move towards reducing antibiotic use and towards more sustainable, welfare-orientated production systems that make better use of resources. For us, this combination of strong market growth and pressure on costs and resources makes India not only one of the most important poultry markets globally but also one of the most inspiring to work with.

Ricky Thaper: In this context, how do you see Dr. Eckel contributing to Indian poultry in the coming years?
Dr. Andreas Lewke: We see our role as a trusted partner. Our task is to contribute proven tools and know-how that support the goals Indian companies have set for themselves. In practical terms, this means working to implement phytogenic concepts that fit Indian conditions. Our products support better gut health, more stable performance and consistent meat and egg quality, even under heat or pathogen stress and other challenges.

With our experience in the phytogenic sector, our solutions that unite profit, health and quality, our innovative portfolio and our flexible, customer-orientated service, we believe we can make a meaningful contribution to the continued success of the Indian poultry sector.

Ricky Thaper: Finally, what message would you like to share with Indian poultry professionals who are reading or watching this interview?
Dr. Andreas Lewke: First of all, I have great respect for what the Indian poultry industry has achieved. Indian poultry industry has built a strong, dynamic sector that keeps moving forward despite many external challenges. My message would be : “We at Dr. Eckel are keen to learn from Indian poultry industry leaders experience and to share our own expertise where it can help. If Indian poultry industry is interested in practical, sustainable nutrition concepts that support healthy growth, product quality and long-term success, we would be very happy to exchange ideas and explore how we can work together.”

With a remarkable career spanning over 18 years in research and development, Dr. Shivi Maini stands as one of the leading technical voices in India’s animal healthcare and nutrition sector. Currently serving as the General Manager–Technical at Indian Herbs Specialities, Dr. Maini brings a unique blend of scientific expertise and innovation in phytogenics. Her work played a critical role in building robust, evidence-based phytogenic solutions tailored for sustainable livestock production.

Dr. Maini has authored over 315 research publications and collaborated on more than 200 clinical trials with prestigious institutions across the globe. Her expertise is frequently showcased at leading international platforms such as IPPE Atlanta, WPSA, EuroTier and VIVAsia.

In this special feature for Poultry Creations, Dr. Maini shares her inspiring journey, discusses evolving trends in poultry science and highlights the growing importance of science-backed natural solutions. Her story is one of leadership, resilience and a deep commitment to sustainable poultry practices.

Poultry Creations: Can you share your journey into the poultry industry and how your research background influenced your career path ?

Dr. Shivi : My journey in the poultry industry has been deeply rewarding and intellectually enriching, fueled by a passion for advancing natural, science-backed solutions in animal health. What began as a personal interest has evolved into a lifelong mission to seamlessly integrate traditional wisdom with scientific innovation, driving sustainable progress in animal healthcare.

After completing my Master’s in Veterinary Sciences (1998–2005), I was determined to contribute to the emerging field of phytogenics, despite the limited academic exposure to herbal applications within the veterinary curriculum at the time. This passion led me to the herbal veterinary pharmaceutical industry, where I began my career as a Research Associate in Research and Development, laying the foundation for my lifelong commitment to natural animal health solutions. The early phase of my career was an intensive learning experience, providing me with the opportunity to explore the untapped potential of phytogenic solutions. Over the past 18 years, I have had the privilege of collaborating with more than 50 esteemed universities and research centers globally. Through these partnerships, I have successfully led and co-investigated over 200 domestic and international clinical trials, generating robust, evidence-based insights into the role of phytogenics in sustainable livestock production.

Today, in my role as General Manager-Technical, I am dedicated to translating cutting-edge research into practical, field-ready solutions for poultry producers worldwide. My focus is firmly on bridging innovation with real-world challenges, championing a future where sustainability, animal welfare and productivity advance hand-in-hand.
This journey, marked by continuous learning, research and global collaborations, has not only shaped my professional path but also reaffirmed my commitment to advancing phytogenics for a more resilient poultry industry.

Poultry Creations: With over 17 years in research and development, what are the most significant advancements you have witnessed in poultry nutrition and health?

Dr. Shivi : Over the past two decades, poultry nutrition and health have evolved remarkably, driven by the twin goals of productivity enhancement and sustainability. Beyond the advancements in precision nutrition, one of the most significant shifts has been the focus on optimizing feed efficiency, improving key production indices and achieving better disease control.

A notable advancement has been the growing acceptance and integration of natural solutions that enhance gut health, support immunity and contribute to overall bird resilience. Phytogenics are no longer niche alternatives; they are becoming integral to achieving sustainable production models and ensuring feed-to-food safety.

Species-specific nutritional strategies have also gained momentum, allowing producers to fine-tune feed formulations for better growth performance while minimizing environmental impact. Drawing on my experience leading and coordinating research across over 50 global trial centers — including esteemed institutions in India, the USA, and Europe — these innovations have significantly enhanced key performance indicators such as health index, feed efficiency, immunity, gut integrity and livability, while also reducing reliance on chemicals, synthetic additives and antimicrobial growth promoters. Such advancements are reshaping modern poultry production, making it more efficient, welfare-oriented, and environmentally responsible — key pillars for the industry’s future success.

Poultry Creations: You have collaborated with multiple international universities and conducted numerous clinical trials. How have these collaborations contributed to innovation in the poultry sector?

Dr. Shivi : Collaboration has been a cornerstone of my professional journey and a vital catalyst for driving innovation in the poultry sector. Working alongside esteemed institutions such as Washington State University, the University of Georgia, Aristotle University, IRTA Spain and many others, has provided an opportunity to approach poultry health challenges from a broader, more holistic perspective.

By leading and co-investigating over 200 domestic and international clinical trials, we have generated a wealth of practical and scientific data. These trials have been instrumental in customizing phytogenic solutions that address region-specific challenges, enhancing both productivity and animal welfare.

Such collaborations have allowed us to validate new concepts in real-world production environments, accelerating the transition of innovations from research laboratories to poultry farms. They have also fostered cross-learning, combining academic rigor with field practicality—an essential blend for developing effective, scalable solutions that meet the evolving needs of the global poultry industry.

Poultry Creations: Phytogenics and herbal formulations are gaining traction in animal nutrition. What role do you see them playing in the future of sustainable poultry farming?

Dr. Shivi : Phytogenics are set to play a pivotal role in shaping the future of sustainable poultry farming. As the industry continues to shift toward sustainable production models, phytogenic solutions offer a natural and science-backed approach to maintaining bird health, laying strong immuno-foundation, enhancing gut functionality and optimizing feed utilization.

Throughout my professional journey, I have witnessed how phytogenic interventions contribute not just to improved performance metrics, but also to stronger immunity, better resilience and overall flock well-being.

Looking ahead, phytogenics have become essential tools in improving production efficiency, lowering the environmental footprint of poultry farming and meeting the rising consumer demand for safe, ethical and antibiotic-free poultry products. Their versatility in addressing health challenges naturally positions them essential pillar of responsible poultry farming.

Poultry Creations: Having authored and co-authored 350+ research publications, what key areas of poultry science do you believe need more research attention?

Dr. Shivi : While the poultry industry has made remarkable strides, several critical areas still demand focused research to drive future progress. One key focus is the modulation of the gut microbiome, which plays a pivotal role not only in optimizing digestion but also in enhancing overall bird health and immunity. Strengthening the immunological foundation early in life is another crucial area, as it can significantly reduce disease susceptibility and dependence on therapeutic interventions. Additionally, there is an urgent need to develop standardized health indices for proactive, data-driven flock management, as well as integrated preventive strategies — including phytogenics and nutraceuticals — to address emerging and re-emerging disease threats. Despite improvements in productivity, the consistent optimization of feed conversion, growth, and overall production efficiency across varied environmental conditions remains a major opportunity for the industry. Moving forward, innovations must focus on tailored, sustainable solutions that balance high performance with animal welfare and environmental stewardship, ensuring the long-term viability of the industry.

Poultry Creations: How do you maintain a balance between your professional responsibilities and personal life to ensure both productivity and well-being?

Dr. Shivi : Balancing professional demands with personal well-being is essential for sustained performance. At work, effective time management, prioritization, and delegation allow me to concentrate on strategic initiatives. Outside of work, I recharge by spending quality time with family and friends. This balance boosts my productivity and helps me stay focused in a demanding industry.

Poultry Creations: What advice would you give to young women aspiring to build a career in the poultry industry, specifically in research and innovation?

Dr. Shivi : To young women aspiring to make their mark in the poultry industry, especially within research and innovation, my advice is to nurture an unshakable passion, relentless perseverance, and a commitment to lifelong learning. The poultry sector offers a wealth of groundbreaking opportunities for those daring enough to challenge convention with curiosity and courage. See every obstacle not as a setback, but as a catalyst for growth and transformation. Success in this industry is defined not only by expertise but by the boldness to lead with vision, purpose, and a drive to shape impactful future.

Poultry Creations: What message would you like to share with Poultry Creations Magazine and its readers?

Dr. Shivi : To the readers of Poultry Creations Magazine, the Indian poultry industry is undergoing a transformative phase, rapidly establishing itself as a prominent player on the global stage. The future of this dynamic sector lies in embracing cutting-edge innovation and novel technologies. As we move forward, the integration of natural, scientifically validated solutions such as phytogenics will be crucial in enhancing poultry health, optimizing productivity, and minimizing the environmental impact of production systems. By encouraging collaboration across industry, research & policymakers and focusing on evidence-based practices, we can ensure that India’s poultry sector effectively addresses current challenges while positioning itself for steady growth and global competitiveness in the long term.

With nearly three decades of experience in the Animal Nutrition and Poultry Industry, Ms. Sandhya Shetty exemplifies passion, perseverance, and leadership. Her career began in the pharmaceutical sector with Norris Medicines as a Medical Representative at Mangalore HQ before transitioning into Animal Nutrition. Over the years, she has contributed to esteemed organizations such as Vetcare, Provimi, Lotus Farms, and Cargill in various roles. These experiences allowed her to gain invaluable industry insights and collaborate with visionary leaders who have shaped the poultry sector.

Currently, Sandhya serves as Vice President – HR at Noveltech, a Goldman Sachs-owned company. Over the years, she has taken on key roles across Marketing Administration, Product Management, Customer Relationship Management, Corporate Communication, Sales Force Effectiveness, and Business HR. Her contributions have significantly driven organizational growth, people development, and strategic transformation.

Academically, she holds a Science degree from St. Aloysius, an MBA in Marketing from Symbiosis and an Executive MBA in HR from IIM Kolkata. Her unwavering commitment to innovation, leadership, and mentorship makes her a vital force in the poultry industry.

As part of Poultry Creations ‘Pioneering Women in the Poultry Industry’ feature, we had the privilege of interviewing Sandhya Shetty to gain insights into her journey, challenges, and vision for the future.

Welcoming Women to the Poultry Industry: A Call to Make a Difference
The poultry industry offers vast opportunities beyond farming—spanning innovation, technology and sustainability

…Sandhya

Poultry Creations: Your journey in the animal nutrition and poultry industry spans nearly three decades. What inspired you to transition from the pharmaceutical sector to this industry?

Sandhya: Back in 1995, I would call it the nascent era of poultry in India. The Animal Nutrition & Poultry industry was not as organized as it is today. When I moved to Bangalore in search of a Sales Representative job in this industry, I realized that companies were reluctant to hire women for sales roles due to security concerns and the necessity of working in rural areas. Despite these barriers, I was determined to break through. During my job search, I had the opportunity to face an interview with Mr. O.P. Singh, a name that needs no introduction in the poultry industry. The interview process was challenging and rigorous, but it was a turning point in my career. He saw potential in me and assured me that while the journey was tough, it would also be rewarding, offering me a career filled with exposure and growth.

My transition from pharmaceuticals to animal nutrition was not just a career shift; it was a bold step into an industry. The lack of structured opportunities made it even more challenging, but I saw this as an opportunity to learn, adapt, and prove my capabilities by joining a sales-supportive role.
Over the years, I have worked with leading organizations like Vetcare, Provimi, Lotus Farms, and Cargill. Each role shaped my understanding of nutrition, poultry management, and business strategy. Working closely with visionary leaders helped me develop a deep industry perspective and navigate the evolving landscape.

Today, as Vice President – HR at Noveltech, I look back at my journey with immense pride. My experiences across Sales & Marketing Administration, Product Management, Customer Relationship Management, Sales Force Effectiveness, Corporate Communication and Business HR have allowed me to contribute significantly to organizational growth and people development.
The journey was never easy, but the passion, perseverance, and mentorship I received helped me carve a niche in the poultry industry. Looking ahead, I remain committed to innovation, leadership, and mentorship, ensuring that more talented individuals, especially women, find their place in this dynamic field.

Poultry Creations: Having worked across various domains such as Product Management, CRM, Sales Force Effectiveness, and HR, which role has been the most challenging and rewarding for you?

Sandhya: Each role I have taken on has come with its own set of challenges and rewards. However, the two roles stand out as the most challenging and fulfilling:
Sales Force Effectiveness (SFE) and Business HR.
Sales Force Effectiveness: Driving Revenue and Business Growth
My time in SFE was particularly interesting as it directly influenced revenue-generating teams. In both animal nutrition and pharmaceuticals, the sales force is the backbone of the business, determining market penetration, customer relationships, and revenue growth.
A key challenge was ensuring the sales team provided value-based solutions rather than just selling products. This requires:
– Implementing structured training programs to enhance product knowledge.
– Standardizing sales processes for better market penetration.
– Introducing performance metrics to improve sales productivity.
– Bridging the gap between marketing and sales for seamless execution.
By introducing Sales Force Automation, these efforts translated into higher efficiency, improved customer relationships, and revenue growth. The most rewarding part was witnessing the transformation of sales professionals into highly effective market influencers.
Business HR: Building a Strong People-Centric Organization
Unlike SFE, which focused on revenue, Business HR was about people – the true drivers of the organization. When I stepped into this role, HR policies lacked structure, unlike sales and production, which had clear processes.
The focus was on building:
– A structured recruitment and onboarding process.
– Employee engagement programs to retain talent.
– Career development frameworks for internal growth.
– A performance-driven culture balancing accountability and motivation.
Designing HR policies from scratch to be both business-centric and employee-friendly was complex yet fulfilling. Business HR required close collaboration with leadership teams and industry peers to balance business goals with people aspirations.

Poultry Creations: What major transformations have you witnessed in the poultry industry, particularly in terms of people development and workforce management?

Sandhya: The poultry industry has undergone significant transformations over the years, not just in terms of technology and production efficiency, but also in people development and workforce management. The sector, once unstructured and male dominated, has evolved into a more professional, process-driven, and inclusive industry. Some key transformations include:
-Shift from an unstructured workforce to a professional industry.
– Greater emphasis on sales and technical training.
– Inclusion of women in sales and leadership roles.
– Adoption of structured performance management systems.
– Employee retention and engagement strategies.
– Integration of technology in workforce management.
– Greater focus on work-life balance and employee well-being.
– Evolution from family-run businesses to corporate-led organizations.
– Structured career progression for veterinarians and nutritionists.
– Rise of leadership development programs.
The future of the poultry industry lies in continuous upskilling, digital transformation, and advancing a strong, engaged workforce.

Poultry Creations: As a leader in HR, how do you adopt a culture of excellence and innovation at Noveltech?

Sandhya: At Noveltech, excellence and innovation are embedded in our culture. As an MNC driven organization, we prioritize a people-centric approach, ensuring employees feel valued, empowered, and motivated to perform at their best.

People-Centric & Ethical Culture
Our guiding principle is simple: our people are at the heart of everything we do. We invest in continuous learning, leadership development, and career progression to nurture talent and drive business success. Integrity and transparency form the foundation of our organization, with a zero-tolerance policy for corruption and unethical practices.

Safety & Governance Excellence
Employee safety is non-negotiable at Noveltech. We maintain stringent safety standards, regularly reviewed and aligned with best practices. Our whistleblowing policy advances an open work environment where employees can raise concerns without fear of retaliation.

Leadership & Business Excellence
Our CEO & Managing Director, Dr. Sandeep Karkhanis, a renowned nutritionist and scientist, firmly believes that leadership drives success. We cultivate leaders at every level, encouraging ownership and informed decision-making. Our highly qualified board provides strategic direction for long-term sustainability.

Innovation & Continuous Improvement
Innovation is central to our operations. We create an environment where creativity thrives, empowering employees to contribute new ideas in process optimization and technology adoption.

Sustained Growth Through Culture
A strong organizational culture translates into business success. By adopting integrity, transparency and excellence, we ensure high engagement, productivity, and alignment with business goals.

Poultry Creations: Being one of the pioneering women in a traditionally male-dominated sector, what challenges did you face and how did you overcome them?

Sandhya: Entering the poultry and animal feed industry three decades ago was a formidable challenge, as it was predominantly male dominated. Throughout my journey, I encountered different leadership styles—some supportive, others rigid. As professionals, we must navigate such dynamics with agility and adaptability. Resilience plays a crucial role in sustaining success, and I learned early on to handle these variations without losing focus.
One major challenge was balancing career and motherhood. Despite being a top performer, I faced scrutiny over work hours rather than my contributions, based on outdated norms. When I rose to a leadership role, I prioritized policies that supported working mothers, including a dedicated nursing time from 12 PM to 4 PM for up to six months after maternity leave till baby turns one year, to help women transition back to work.
Initially, there was resistance, but I believed performance should be measured by outcomes, not rigid hours. Over time, we saw higher retention of skilled female employees, increased engagement, and improved efficiency. This experience reinforced my belief that leadership is not just about driving profits but about understanding real workplace challenges and implementing solutions that help employees thrive. Seeing more women excel in our industry today is a witness to the impact of these changes.

Poultry Creations: As a marketing expert, what strategies do you recommend for effectively promoting poultry products like chicken and eggs? How can industry enhance consumer awareness and drive increased demand for these products?

Sandhya: I am not an expert, there are several stalwarts in the industry who can suggest us good strategy to lead on this…. However, to share my opinion….
India’s struggle with malnutrition makes it essential to promote protein-rich foods like chicken and eggs. Raising consumer awareness through public campaigns, advertisements, and school nutrition programs can highlight their affordability and health benefits. Industry associations like CLFMA, PFI, NECC, and IPSA should collaborate to advocate for policies integrating poultry into national nutrition initiatives.

Government support, including eggs in Mid-Day Meals, subsidies for poultry farmers, and improved farming techniques, can enhance accessibility.
Marketing should target both urban and rural consumers through digital campaigns, influencer collaborations, and grassroots activations. Social media can help debunk myths, while partnerships with healthcare providers and NGOs can drive nutrition-focused efforts. Retail promotions, loyalty programs, and restaurant collaborations can boost demand. By uniting government, industry leaders, and educators, India can make poultry a dietary staple, promoting better health nationwide.

Poultry Creations: How do you balance your professional responsibilities with your family life?

Sandhya: Balancing professional responsibilities with family life is no longer just about work-life balance; it’s about work-life integration. In today’s world, where remote work, travel, and global collaborations are common, seamlessly blending work and personal life has become the key to managing both effectively.

I work in Hyderabad while my family is in Bangalore, and frequent travel is part of my job. Rather than seeing this as a challenge, I have built a strong support system and trained my family to manage routines independently while maintaining constant communication. Prioritization and delegation help both at work and home, ensuring efficiency and self-sufficiency.
Technology plays a vital role – video calls, messaging, and shared calendars keep me connected. Setting boundaries ensures I am mentally present for my family despite limited time. Instead of perfect balance, I focus on flexibility, adapting as needed. Work and life coexist, and integrating them allows me to stay productive, fulfilled, and connected.

Poultry Creations: What message would you like to share with the younger generation, especially women, who aspire to build a career in the poultry industry?

Sandhya: Welcoming Women to the Poultry Industry: A Call to Make a Difference
The poultry industry offers vast opportunities beyond farming—spanning innovation, technology, and sustainability. Women are already making strides as farm managers, feed technologists, and entrepreneurs, and there is immense potential for more to lead and innovate. Success in this field requires passion, perseverance, and continuous learning, from technical expertise to business strategy. Networking, mentorship, and adaptability are key to overcoming challenges and excelling in leadership roles. The industry is evolving, and strong, visionary women can drive its future, Are you ready to make your mark?

Poultry Creations: How do you think Poultry Creations Magazine can enhance its content quality to better serve the industry and its readers?

Sandhya: Poultry Creations Magazine has established itself as a valuable resource for poultry professionals, farmers, and enthusiasts….
I recommend, Be Local – Go Global Approach
Poultry Creations Magazine can enhance its impact by integrating industry insights, academic collaborations, and a global perspective. Partnering with institutions like ICAR, IVRI, and agricultural universities will attract researchers, students, and industry professionals while boosting credibility. Expanding content to include market trends, technological advancements, and expert interviews will provide diverse perspectives and actionable insights. A dedicated section for young professionals, career guidance, and success stories will bridge the gap between academia and industry. Strengthening digital presence with interactive content, webinars, and mobile-friendly formats will increase accessibility. By encouraging knowledge exchange and inclusiveness, the magazine can become a leading global resource for the poultry industry.