The two days PFI 37th AGM witnessed the presence of over 950 plus participants from across India and 111 sponsoring companies, reflecting the strength and unity of India’s poultry community. The AGM began with the lighting of the ceremonial lamp, symbolizing growth, progress and prosperity in the poultry sector.

Mr. Ranpal Dhanda, President, Poultry Federation of India, welcomed all participants, expressing heartfelt gratitude to all sponsoring companies for their valuable support in making this 37th AGM a grand success with their presence. PFI President said this PFI AGM is an occasion where the entire country’s poultry sector has gathered on a single platform to connect, share experiences and deliberate on the future course of action. The entire value chain of the poultry sector is present on this platform—ranging from farmers, breeders, feed millers, and integrators to medicine and equipment companies, doctors, scientists, and associations. And therein lies PFI’s greatest strength. Mr. Dhanda added we must place equal emphasis on technology, scientific knowledge, disease management, feed quality, genetics, biosecurity, and modern farming practices. Our aim is to ensure that the knowledge possessed by scientists and experts does not remain confined to conferences and laboratories; the benefits of research must reach the farm level. In this context, VIV Select India 2026 has been a significant milestone for us. Mr. Ranpal Dhanda further said India is a young nation today, and one of our greatest challenges is delivering affordable, high-quality nutrition to as many people as possible. Eggs and chicken play a vital role in this. For us, these are not merely poultry sector products; they are crucial components of nutritional and protein security. Therefore, in the future, PFI will vigorously advance the “Mission Protein India” initiative. We will strive to disseminate accurate, scientific information regarding the nutritional benefits of eggs and chicken to the public through awareness programs, social media, digital platforms, and other communication channels. Our objective is to address the misconceptions and misinformation surrounding poultry products in the country by presenting facts and scientific evidence. Today, we have many young professionals, entrepreneurs, veterinarians, and next-generation poultry farmers among us. PFI will strive to bring the youth into the fold of the organization, giving them an opportunity to voice their views and play a role in the future leadership of the sector. After all, the poultry sector of the next 10–20 years will be in the hands of today’s youth.

The inaugural address was followed by the Annual Report presented by
Mr. Ravinder Singh Sandhu, Secretary, who highlighted following activities being done by PFI in last one year.

Regarding the Bird Flu Vaccine Policy: Bird Flu has been a major concern for farmers. PFI has consistently raised the issue of LPAI and HPAI vaccines with the government. As you all know, the PFI team worked hard to secure permission for the LPAI vaccine and maintained continuous coordination with the Department of Animal Husbandry (Government of India) regarding the HPAI vaccine. PFI with support from other national poultry associations have achieved significant success in this regard; now, the HPAI vaccine can be manufactured in India and legally imported.

Efforts to ensure farmers can easily obtain the Pollution Board NOC: To address this, the PFI team held meetings with the Haryana government, advocating for the exclusion of the poultry sector from the ‘industry’ category regarding Pollution Board NOCs. We proposed a separate policy for poultry NOCs that requires minimal documentation. PFI Team is hopeful that the Haryana government will soon issue a notification on this matter.

Regarding Market Committee fees for maize and pearl millet (bajra) –Taking this issue seriously, the PFI team held a meeting with the Haryana government. This meeting took place under the chairmanship of our senior colleague and Honorable Cabinet Minister, Shri Mahipal Dhanda Ji, and was attended by the Chief Secretary of Haryana and senior officials from the Mandi Board; other poultry associations also participated alongside the PFI team.

Initiative for biogas plant subsidies for breeder and layer farming – Poultry waste poses a major challenge for our fellow farmers. The cost of installing biogas plants to dispose of this waste is very high; consequently, our team has voiced the farmers’ concerns to the Government of India, specifically requesting a subsidy of ₹1 crore for biogas plants.

Regarding rising Soya DOC prices – Our team conducted a survey to identify the underlying causes and discovered that soya stocks were being hoarded.
In response, we wrote to the PMO and the relevant ministry, urging them to impose an upper limit on soya stockpiling. This intervention halted the rise in soybean prices; while we had anticipated a sharp price surge due to hoarding, the situation was successfully brought under control.

Regarding maize quality and production – Thanks to the sustained efforts of the PFI team, we have observed a significant increase in maize production in the North this year compared to previous years. Through various maize-focused seminars, we have been consistently raising awareness among farmers about maize quality to ensure there is no shortage in the future, given the rising demand.

PFI purchases a plot for a laboratory – 400-square-yard commercial plot has been purchased in Panipat for the PFI laboratory. The project report is ready, and work is set to commence shortly. The laboratory will be completed soon, providing the poultry sector with enhanced technological support. Its primary objective is to offer farmers and the entire poultry sector superior technical support, accurate disease identification, and scientific information.

VIV Select India Exhibition- PFI has enabled even small-scale farmers to experience an international exhibition. Our team brought in thousands of farmers from across the country to provide them with insights into poultry-related technologies, ensuring that advanced technology reaches even the smallest of farmers. Thanks to everyone’s contribution, this exhibition was a resounding success. While we had initially planned to hold this event biennially, given its success and with your continued support, it will now be organized annually—with the next edition scheduled for April 21–23, 2027, at the Yashobhoomi Convention Centre.

Later the Financial Report was presented by Mr. Rahul Khatri, Treasurer, which was unanimously approved by all the PFI Members.

Mr. Sanjeev Gupta, Vice President (HQ) extended Vote of Thanks. Mr. Gupta extended special thanks to all PFI Executive Committee Members, Industry Leaders, Technical Speakers, Delegates Media partners and the entire management team for their dedicated efforts and teamwork.

Technical & Business Sessions – The day featured insightful presentations by leading industry experts and companies: Mr. Uday Singh Bayas, President, Indian Poultry Equipment Manufacturers Association (IPEMA) and Poultry India invited all the delegates present at PFI AGM to attend Poultry India Exhibition being organised at HITEX, Hyderabad on November 25-27, 2026. Later the sponsoring companies gave very interesting and education presentations. This was followed by several educating and informative technical presentations by Team Symbio, Dr. Ajeet Bishnoi, Dr. Harish & Dr. Rahul.

Dr. Rakesh Gupta, General Managet – Technical, Venkateshwara Hatcheries (VH Group) gave very impressive presentation on “Management of Immunosuppression in Broilers” which was very much appreciated by the delegates. There was good interaction after the presentation and Dr. Rakesh Gupta satisfactorily replied to all the questions.

Dr. Vijay Anand, Soy Excellence Center (SEC) India Center Lead, presentation on “Soy as a Continuing Foundation for the Feed Industry” was another engaging segment. The clarity of thoughts and practical approach provided the delegates with several valuable takeaways.

This was followed by presentation of certificates by PFI Core Team to the four toppers of Soy Excellence Center course, a good initiative by US Soybean Export Council.

A high-level panel discussion on “Indigenous Viral Strains for Poultry vaccines: Strengthening Disease Control Through India Specific Solutions” was there which was very well moderated by Dr. Nitin Vasantrao Kurkure and the distinguished panel included Dr. Premanshu Dandapat, Dr. NK Mahajan, Dr. Shirish Nigam, Dr. Sanjay Gavkare and Dr. Gowthaman. Press and Silver & Bronze category sponsors were felicitated for their continuous support, by presenting mementoes. Dr. Jeetendra Verma, Executive Committee Member, Poultry Federation of India, extended Vote of Thanks. The evening concluded with a musical program and cocktail dinner, offering networking opportunities and celebrating unity within the poultry fraternity.

The second day of the 37th Annual General Body Meeting of Poultry Federation of India continued with insightful policy sessions, dignitary addresses and recognition of excellence in the poultry sector.
The day began with welcome address by Mr. Ranpal Dhanda, President, Poultry Federation of India. He emphasised the Federation’s commitment to promoting scientific, profitable and sustainable poultry farming across India. The pace at which India’s poultry sector has grown over the last few decades is truly remarkable. Today, our country ranks among the world’s leading producers of eggs and chicken. According to the ICAR, the poultry sector is making a significant contribution to India’s food and nutritional security. We need to consider Where will India’s poultry sector be in the next ten years? And an even more important question is Are we prepared today for the challenges of the coming decade?

PFI President said “Poultry feed security is an essential part of India’s protein security.” If quality feed is not available at competitive prices, we will be unable to simultaneously achieve farmer profitability, affordable protein for consumers, and global competitiveness for the industry. Today, our scientists have made seeds available that allow us to achieve yields of up to 10–11 tonnes per hectare. I say this based on my own practical experience. For the past three years, I have been cultivating maize on approximately 20 acres, and I am achieving yields of up to 10–11 tonnes per hectare. However, looking at the country as a whole, the average maize productivity here currently stands at only about 3–4 tonnes per hectare. This implies that while we possess quality seeds and scientists have developed superior varieties, the major challenge lies in our inability to deliver these high-quality seeds to every farmer in sufficient quantities. Therefore, our future focus must be on ensuring that the high-quality, high-yield hybrid seeds available to us reach every farm and every farmer. These seeds should be made available at reasonable and subsidized rates so that small and medium-scale farmers can also utilize them.

Mr. Ranpal Dhanda said Our second priority is to transform disease surveillance into an “Early Warning System.” If animal feed represents our first challenge, disease management is our second major hurdle. Modern poultry farming is highly intensive and interconnected. A disease outbreak is not merely a problem for a single farm; it can become an issue for the entire cluster. Therefore, I propose the creation of a National Poultry Disease Surveillance Grid. We should develop an integrated system connecting — Farm → Veterinarian → District Laboratory → State Laboratory → National Reference Laboratory —through a digital network.

Mr. Dhanda added Our third priority is: Vaccination tailored to Indian conditions. India should become a leader in innovation not just a market in the field of poultry vaccines. When Indian science and Indian industry collaborate, Indian solutions can be developed for Indian challenges. Therefore, we urge that the “Indigenous Strain-Based Vaccine Development Programme” be further strengthened. We need to establish a framework wherein ICAR, Veterinary Universities, the Government, the Vaccine Industry, and the Poultry Industry collaborate to conduct research on priority disease.
This was followed by launch of Mission Protein India and its mascot by the Honourable Chief Guest Shri Mahipal Dhanda, Minister of Education, Government of Haryana, along with all the dignitaries on the dias.

Mission Protein India is an initiative by PFI in promoting protein awareness by launching an Instagram page titled “Mission Protein India.” This initiative will provide the general public with information regarding the nutritional value of protein. Our goal is to ensure that accurate, scientific information reaches everyone, enabling people to understand the importance of better nutrition for their health and adopt it into their lifestyles.

Later Mr. Vijay Sardana, Advocate, Supreme Court of India & Techno-Legal Advisor, Poultry Federation of India gave Keynote address. National Poultry Export Mission – On behalf of Poultry Federation of India, it was proposed to Establish a National Poultry Export Mission 2035, with PFI, DAHD, APEDA, MoFPI, Commerce Ministry and relevant state governments working against annual milestones. The Proposed US$10 Billion Export Basket. India should move progressively from bulk shipments to specification-based shipments. The buyer should be able to specify: weight + cut + fat level + packaging + certification + microbiological standard + halal status + traceability. That is how a commodity becomes a differentiated export product. The objective should be to establish Indian processing companies as international suppliers.

Dr. Sunil Neelam, ICAR-Indian Institute of Maize Research gave interesting and highly appreciated presentation on “Strategy to Meet Maize Requirement for Poultry in Changing Scenarios”.

This was followed by address by Mr. Ashok Thakur, Guest of Honour and Director, National Agricultural Cooperative Marketing Federation of India (NAFED). Mr. Thakur offered all the support to poultry sector as it’s creating lot of employment among young generation. His emphasis on strengthening protein security, feed security, farmer welfare and sustainable growth provided important direction for the sector.

The honourable Chief Guest, Shri Mahipal Dhanda, Minister of Education, Government of Haryana addressed the gathering which was truly insightful and inspiring. It was indeed an honour and privilege to hear his valuable thoughts and guidance. The clarity of his vision and his commitment to working closely with industry stakeholders were highly appreciated by all the delegates. The honourable Chief Guest concluded by saying together, let us take Indian Poultry to greater heights and contribute meaningfully to the vision of a Healthy, Prosperous and Viksit Bharat.

Mr. Ricky Thaper, Joint Secretary, delivered The Vote of Thanks by appreciating Hon’ble Chief Guest Shri Mahipal Dhanda Ji, Hon’ble Education Minister, Government of Haryana, and the Guest of Honours for graciously sparing their valuable time to join and bless the 37th AGM with their presence and extended deep appreciation to all 950 plus participants, 111 sponsoring companies, Speakers, Special Invites, Press and all PFI Executive Committee team for their contribution to making the two-day AGM a grand success.

Post lunch there were technical presentations by Mr. Anil Singh Tomar also Mr. Arvindra Singh. The Panel Discussion on “Beyond Maize and Soy-Alternative Feed Ingredients for Efficient and Cost-Effective Poultry Production”

was very nicely Moderatored by Dr. Tarun Shridhar and the panellist included Prof. Dr. PK Shukla, Dr. Ashok Kumar Pattanaik, Dr. Amit Das, Dr. Shiv Kumar Bhardwaj, Dr Nataraja Hulegondi and Dr. Ajay Deshpande. This was followed by the insightful addresses by leading voices from the poultry industry that added tremendous value to the AGM.

The poultry leader’s; Mr. Divya Gulati, Mr. Vasant Kumar, Mr. Madan Mohan Maity and Mr. Bahadur Ali’s perspectives highlighted the sector’s key challenges, emerging opportunities and the need for stronger collaboration among farmers, industry, scientists and policymakers.

Their valuable suggestions on the growth and future of India’s poultry sector reflected a deep understanding of the challenges and opportunities before the industry. The industry leaders brought valuable on-ground experience and practical insights, particularly on feed security, cost competitiveness, farmer sustainability, innovation and the future growth of Indian poultry. Their forward-looking thoughts and constructive suggestions provided meaningful direction for building a more resilient, sustainable and globally competitive poultry industry in India. The rich exchange of ideas truly reflected the strength, unity and collective vision of the poultry fraternity.

Later there was mementoes presentations to Special Guests & Poultry Industry Associations and Super Platinum, Platinum, Diamond & Gold Sponsors. Mr. Rahul Khatri, Treasurer, extended Vote of Thanks. The 37th AGM of the Poultry Federation of India concluded on a highly positive and inspiring note, reaffirming our collective commitment to the growth, sustainability and long-term strength of India’s poultry sector. The discussions, insights and interactions throughout the AGM reinforced one clear message: a strong poultry industry is essential for India’s protein security, farmer prosperity and food security. The evening concluded with a musical program and cocktail dinner, offering networking opportunities and celebrating unity within the poultry fraternity.

Value-Added Poultry Products: India’s Growth Story at Home and Abroad

Dr. Narahari, Project Consultant – Meat and Poultry
Founder, NH ProPOWER Consultancy Services, Bengaluru, Karnataka
+91 96633 76040, drnarahari@nhpropower.com

Introduction
The poultry market reached USD 30.46 billion in 2024. India’s poultry sector has moved far beyond backyard activity and the sale of live birds or fresh cuts to integrated commercial systems. This shift over the last three to four decades, especially in broiler meat and eggs (Annual growth rates: 8–10% for broilers and 4–6% for eggs), is driven by rising incomes, urbanization, modern retail, quick commerce, QSR growth, better cold-chain facilities, and higher protein demand. Value-added poultry products have created space in the industry. They capture premium margins and meet the needs of busy lifestyles by offering convenience, consistency, safety, and branding. Per capita consumption climbed from 0.4 kg in 1980 to 3.2 kg in 2023, and is projected to reach 5 kg by 2030. Poultry dominates India’s edible meat market with 43.78% share in 2025 (USD 6.61 billion). Chicken accounts for about 49% of total meat production. Eggs generate INR 1,500 billion in annual sales (138 billion units).

Table: Market Share of meat production in India

Evolution of India’s Value-Added Poultry Products
From the 1990s to the early 2000s, branded poultry products characterized by basic further processing emerged. A marked phase of accelerated transformation in value-added poultry products occurred in the 2010s. The first large-scale commercialization of products such as nuggets, patties, and sausages was made possible by the rapid expansion of quick-service restaurants (QSRs) and modern organized retail, advances in processing technology, and cold-chain logistics. In the 2020s, the convergence of quick-commerce platforms, direct-to-consumer (D2C) meat brands, and substantial investments in integrated cold-chain infrastructure has significantly reshaped consumption patterns, positioning ready-to-cook (RTC) and ready-to-eat (RTE) poultry products as routine components of urban household food baskets, rather than niche or occasion-based offerings.

Major Value-added poultry Product categories
Value-added poultry in India can be clustered into the following.
1. Breaded & coated products: Products in which marinated or portioned meat is coated with batter and/or breadcrumbs to provide texture, flavor, and moisture retention, typically followed by par-frying or full cooking and freezing for consistent quality, extended shelf life, and convenience across QSR, foodservice, and retail channels. Eg, nuggets, popcorn, fingers, schnitzel, patties.

2. Emulsion-based products: Finely comminuted poultry formulations in which meat proteins, fat, water, and seasonings are emulsified into a stable matrix, then filled into casings or molds and cooked to produce uniform-textured items. Eg, sausages, frankfurters, mortadella-style, cold cuts.

3. Marinated/RTC products: Raw, portioned chicken items infused with spice blends, marinades, or functional ingredients to enhance flavor, tenderness, and cooking performance, enabling quick preparation while retaining fresh-meat characteristics for retail, QSR, and home-consumption markets. Eg, peri-peri cuts, tandoori, biryani cuts, kebab mixes

4. RTE (Ready to eat) products: Fully cooked, thermally processed items that require no further cooking and can be consumed directly or after minimal reheating, offering assured food safety, consistent sensory quality, and extended shelf life for institutional, retail, and convenience-driven consumers. Eg, curries, biryani bowls, grilled chicken strips, etc.

Market Size Ambiguity and Urban Demand Concentration in India’s Value-Added Poultry Segment
Value-added poultry consumption in India is most pronounced in regions with strong cold-chain infrastructure, organized modern retail, and high last-mile delivery penetration. Bengaluru, Delhi-NCR, Mumbai, Hyderabad, Chennai, Pune, and Kolkata consistently emerge as the primary demand centers for organized ready-to-cook (RTC), ready-to-eat (RTE), and direct-to-consumer (D2C) meat distribution. For instance, Licious has publicly emphasized its strong metro-centric presence and phased expansion strategy across leading urban markets. In the states, notably Karnataka, Telangana, Tamil Nadu, and Maharashtra, exhibit higher adoption of RTC and frozen poultry products, while the NCR belt, along with Punjab and Haryana, benefits from strong institutional and QSR demand coupled with expanding organized retail. Meanwhile, eastern metros such as Kolkata are witnessing a gradual scale-up, enabled by quick-commerce platforms and smaller pack formats tailored to emerging urban consumption patterns.
India-specific estimates for sausages and breaded products vary widely across reports due to differences in category definitions, data sources, and methods. For instance, one report places the frozen food market at around INR ~3,500 crore within its defined scope, reflecting an optimistic outlook driven by rising demand for convenient foods. However, such figures should be interpreted as directional indicators rather than absolute market sizes, as reporting boundaries frequently diverge, variously aggregating or separating frozen vegetables, frozen RTC meals, frozen snacks, and frozen meat products. This lack of standardization complicates direct comparisons across reports and underscores the need for cautious interpretation when assessing the scale and growth potential of India’s value-added poultry segments.

Sausages and Breaded Products Market
Sausages and breaded nuggets are growing at a 5.14% CAGR and are valued at approximately USD 380 million by 2031. The total sausages market is around INR 5,000 crore. Breaded products are sold through QSRs like KFC and McDonald’s, with thousands of tonnes sourced annually in India. Southern states lead in the consumption of such products, followed by Haryana, West Bengal, and Uttar Pradesh.

Ready Meals Market
RTC and RTE offerings in India are no longer confined to vegetarian convenience foods; within the meat segment, RTC growth is particularly pronounced in marinated chicken cuts, kebabs and tandoori preparations, biryani-ready mixes, and burger–patty products. RTC and RTE segments grow 15-20%, led by ITC, Venky’s, and Suguna. Also, the segment is valued at ~INR 2,000 crore, driven primarily by strong institutional demand from QSR chains such as Domino’s and KFC, alongside rapid growth in online food delivery platforms like Swiggy and Zomato.

Major players in India’s value-added poultry market

India’s value-added poultry market involves large integrators, FMCG and food companies, D2C brands, and QSR-linked processors, creating a layered supply and demand system. At the core, major integrated players like Suguna Foods, Skylark Hatcheries, Sneha Group, and VH Group offer scale, raw material security, and processing for organized value addition. In branded RTC and frozen products, Godrej Yummiez (under Godrej Agrovet) has a strong line-up of nuggets, pops, and patties. Venky’s has long been in processed chicken and RTC formats sold via organized retail.

Larger food companies like ITC join through RTE food offerings and regional partnerships. Specialist brands such as Prasuma and Keventer, along with many regional firms, have strong positions in sausages, cold cuts, and related products. D2C and omnichannel brands, led by Licious, focus on city-centric scaling, cold-chain control, and RTC selections. This shows the rising importance of digital distribution in value-added poultry.

Equipment Strategy in India’s Value-Added Poultry Sector
Value-added poultry production relies on distinct and more complex equipment, encompassing integrated modules for slaughtering, evisceration, chilling, deboning, portioning, forming, marination or injection, batter–breading, thermal processing, freezing, and advanced packaging with in-line inspection systems. Global market analyses frequently identify multinational suppliers as leading providers of highly automated meat and poultry processing solutions, particularly for high-throughput further-processing applications, as reflected in industry summaries. In parallel, India has developed a broad base of domestic manufacturers and system integrators supplying semi-automatic lines, utilities, and stainless-steel fabrication, including conveyors, chillers, scalders, basic evisceration systems, and balance-of-plant equipment. However, India-specific market share data by supplier origin are rarely disclosed in a citable form. A practical industry view indicates that capital-intensive, high-automation further-processing and sophisticated packaging systems remain largely import-driven, whereas fabrication-heavy, semi-automatic, and utility-focused components are predominantly Indian-supplied.

Export opportunities for value-added poultry products

Export opportunities for value-added poultry are strongest where Indian processors can offer regulatory-compliant and certified production facilities (such as HACCP, ISO 22000, or BRCGS, depending on market requirements), alongside consistent portioning, IQF formats, and cooked or frozen products tailored to institutional and foodservice buyers. In particular, the Middle East and Southeast Asia demonstrate sustained demand for reliable frozen and processed poultry supply chains, positioning compliant Indian value-added processors for selective, yet meaningful, export growth. At present India’s value-added poultry exports are strategically aligned with markets that demand Halal-compliant, cooked, and frozen products, supported by certified processing infrastructure and consistent quality. The Middle East countries, Saudi Arabia, United Arab Emirates, Kuwait, Oman, and Qatar, remain the largest destination, driven by a strong preference for Halal cooked and frozen poultry. Southeast Asian markets such as Vietnam, Malaysia, Singapore, and Philippines focus on institutional and foodservice demand. African destinations, including Ghana, Congo, Angola, and Benin, import price-sensitive frozen and further-processed products. South Asian countries, Nepal, Bhutan, and the Maldives, benefit from the proximity-driven trade, while premium niche markets such as Japan and Hong Kong source products with high-specification, value-added, and institutional poultry products.

Opportunities: Dried meats and pickles
This segment remains underexploited yet culturally well aligned with Indian consumption habits, offering significant scope for scalable growth in value-added animal protein products. Its expansion potential is supported by shelf-stable formats, which substantially reduce dependence on continuous cold-chain infrastructure, alongside strong regional taste preferences for spice-forward and traditional flavor profiles. These attributes make the segment well-suited for travel snacking, gifting, and export to diaspora markets. Product opportunities include dried or jerky-style chicken strips formulated with Indian masala blends, smoked and dried poultry snacks, retort-processed pickles in pouches or jars, and dry snack variants inspired by coastal and North-Eastern cuisines. Commercial success in this category depends on precise control of water activity, validated thermal processing protocols for retorted products, and carefully designed preservative strategies, complemented by high-barrier packaging systems to prevent oxygen and moisture ingress. Equally critical are regulatory compliance, food safety validation, and, where feasible, clean-label positioning to ensure both consumer trust and long-term market sustainability.

Conclusion
India’s value-added poultry growth is best understood as the convergence of convenience with rising protein aspirations, enabled by advances in cold-chain infrastructure, branding, and processing technologies. Domestically, continued expansion is expected as organized RTC and RTE products move beyond metros into tier-2 cities, supported by smaller pack sizes and quick-commerce platforms. Internationally, while the opportunity space is more selective, it remains tangible in markets where India can reliably deliver consistent quality, regulatory compliance, and cost-competitive processed poultry products.

References are available on request.