Launch of Advanced Mycotoxin Management Solutions – Antox Plus & Antox Precise
Nanovet Nutrition Pvt. Ltd., a fast-growing and innovation-driven animal nutrition company in India, proudly announces its strategic collaboration with nu.ance Biotechnology, Switzerland, a global leader in science-backed mycotoxins management solutions. This partnership marks a significant milestone in Nanovet’s journey to bring globally validated, high-performance nutritional technologies to the Indian poultry industry.

As part of this collaboration, Nanovet Nutrition has introduced two advanced toxin-management solutions to the Indian market—Antox Plus and Antox Precise.

Antox Plus offers comprehensive protection by targeting Mycotoxins, Endotoxins, and Chemical toxins, addressing the broader spectrum of feed-borne challenges.

Antox Precise is a highly selective solution dedicated exclusively to mycotoxin management, ensuring precise binding without compromising essential nutrients.

Together, these innovations strengthen feed safety, support animal health and performance, and enhance profitability for farmers and integrators.

Successful Multi-City Launch Events Across India
To mark the official launch of Antox Plus and Antox Precise, Nanovet Nutrition successfully conducted a series of launch events across three strategic poultry hubs in North India. These events witnessed enthusiastic participation from poultry farmers, integrators, veterinarians, consultants, distributors, and industry professionals.
Launch Event Details
· 15th December – Karnal
Venue: Vivaan Hotel, Karnal
· 17th December – Pathankot
Venue: Zone by The Park, Pathankot
· 19th December – Lucknow
Venue: Holiday Inn, Lucknow

Each event served as a dedicated knowledge-sharing platform focusing on Mycotoxin, Endotoxin and Chemical toxin risk management, field challenges, and innovative nutritional interventions aligned with Indian feeding practices.

Strong Technical Leadership & Global Expertise
The launch programs were successfully conducted by the Nanovet Nutrition team, led by experienced technical and commercial professionals who shared valuable insights on Toxins prevalence, impact on poultry performance, and the scientific advantages of Antox Plus and Antox Precise.

Nanovet Nutrition Team
· Dr. Deepak Singh – Technical Director
· Dr. Karthiga Kesavan– Product Manager
· Deepak Solanki- Regional Sales Manager-North
· Dr. Anirudh Ahlawat- Technical Service Manager- North
· Dedicated regional sales team members

nu.ance Biotechnology Team
· Dr. David Harrington – Chief Product Officer
· Mr. J. S. Uppal – Business Director, South Asia
Their presence reinforced the strength of the collaboration and highlighted nu.ance’s commitment to supporting Indian poultry producers with proven, research-driven solutions.

Antox Plus & Antox Precise – Science That Delivers Results
Antox Plus and Antox Precise are formulated using advanced adsorption and biotransformation technologies, developed through extensive global research and validated under diverse field conditions.

Key benefits include:
· Broad-spectrum Mycotoxins, Endotoxins and Chemical Toxins binder.
· Improved gut health and nutrient utilization.
· Enhanced flock performance and consistency.
· Reduced economic losses linked to mycotoxins.
These products are specifically adapted to Indian raw material variability, making them reliable solutions for modern poultry challenges.

Strengthening Nanovet’s Commitment to the Indian Poultry Industry
The successful execution of the multi-city launch events reflects Nanovet Nutrition’s strong field connect, technical capability, and commitment to delivering value-driven solutions. The collaboration with nu.ance Biotechnology further strengthens Nanovet’s product portfolio and reinforces its position as a trusted partner for poultry producers across India.

Nanovet Nutrition continues to focus on innovation, quality, and farmer-centric solutions, bridging global science with local expertise to support sustainable and profitable animal production.

Nanovet Nutrition Pvt. Ltd. – Turning Ideas into Innovations.

Nanovet Nutrition Private Limited, a fast-growing, science-driven animal health and nutrition company, announced a strategic collaboration with nu.ance Biotechnology, Switzerland, during Poultry India. This partnership marks a significant milestone in Nanovet’s journey to strengthen its global scientific footprint and deliver advanced, research-backed solutions to the Indian livestock industry.

About Nanovet Nutrition Pvt. Ltd.
Nanovet Nutrition Private Limited is committed to enhancing livestock productivity, animal welfare, and farm profitability through innovative, technology-driven nutritional solutions. The company has established strong expertise in veterinary nutraceuticals, gut health enhancers, feed quality solutions, and biosecurity technologies, addressing the evolving needs of the poultry, ruminant, swine, and companion animal sectors.

Headquartered in Bengaluru, India, Nanovet integrates research, innovation, sustainability, and customer-centric development to deliver measurable performance outcomes for producers. Through continuous investment in science and strategic global collaborations, Nanovet is rapidly emerging as a progressive and reliable partner in animal nutrition and health. Under the visionary leadership of Mr. Sanjeev Khanna, Managing Director, Nanovet Nutrition has witnessed accelerated growth and industry recognition. With deep domain expertise and a strong focus on innovation, Mr. Khanna has steered the company toward adopting advanced technologies, strengthening scientific alliances, and building long-term value for customers and stakeholders. His leadership continues to position Nanovet as a future-ready organization aligned with global best practices.

Strategic Collaboration with nu.ance Biotechnology, Switzerland


As part of its commitment to bringing world-class science to India, Nanovet has entered into a strategic collaboration with nu.ance Biotechnology, a Switzerland-based biotechnology innovator renowned for its advanced nutritional technologies and mycotoxin management solutions.

nu.ance Biotechnology brings strong global credentials, including:
– A state-of-the-art production facility in France
– Commercial presence across 40+ countries
– Specialized expertise in postbiotics, globa.biotics, feed additives, and next-generation nutritional technologies.

This collaboration significantly enhances Nanovet’s technical capabilities and supports the introduction of high-performance, research-validated feed solutions tailored to the needs of Indian and neighboring markets.

Leadership Presence at the Collaboration Event
The collaboration was formally reinforced during a dedicated event at Poultry India, attended by senior leadership from both organizations. The Nanovet delegation was led by:
– Mr. Sanjeev Khanna, Managing Director
– Dr. Deepak Singh, Technical Director
– Mr. Avinash Kharat, National Sales Head
– Along with members of the commercial and technical teams.

nu.ance Biotechnology was represented by:
– Dr. David Harrington, Chief Product Officer
– Mr. J. S. Uppal, Business Director – South Asia.
The presence of senior leadership underscored the shared commitment of both companies toward innovation, knowledge exchange, and long-term market development.

Nanovet × nu.ance: A Future-Focused Partnership
Through this collaboration, Nanovet Nutrition aims to leverage nu.ance Biotechnology’s global expertise in biotechnology, formulation science, and quality systems to further enhance product performance and deliver superior value to customers. Together, both organizations are aligned in their vision to introduce globally benchmarked, sustainable, and performance-oriented innovations for the livestock industry.

This strategic alliance reinforces Nanovet Nutrition’s position as a science-led, globally connected partner, dedicated to shaping the future of animal nutrition in India and beyond.

With over a decade of experience in the poultry industry, Ms. Radha Radhika has played an important role in the growth and global recognition of the Indian poultry sector. As the Senior Operations Head at Poultry India, she plays a key role in coordinating and managing large-scale industry initiatives, particularly the internationally renowned Poultry India Expo, one of the world’s largest poultry exhibitions.

Over the past 12 years with IPEMA (Indian Poultry Equipment Manufacturers Association), Ms. Radhika has been actively involved in strengthening global collaborations, managing international partnerships, and facilitating knowledge exchange between industry leaders, researchers, and businesses from around the world. Through her dedication, strong organizational abilities, and commitment to excellence, she continues to contribute significantly to the success and expansion of Poultry India as a global platform for the poultry industry.

As part of Poultry Creations’ “Pioneering Women in the Poultry Industry” feature, we are pleased to present Ms. Radha Radhika in conversation with Poultry Creations, where she shares her journey, leadership experiences, and vision for the future of the poultry sector.

Poultry Creations: How has your 12-year journey with IPEMA / Poultry India shaped your perspective on leadership in the poultry industry?
Radhika: My 12-year journey with IPEMA / Poultry India has taught me that leadership is about dedication, collaboration, and continuous learning. Managing large-scale international events like the Poultry India Expo, coordinating with global associations, exhibitors, and policymakers has helped me understand the importance of teamwork and strategic planning.

I feel deeply grateful to have worked under the guidance of respected leaders such as Shri Chakradhar Rao Potluri, Shri Anil Dhumal, Shri Harish Garware, Shri Shirish Dhopeshwar (Past Secretary), Shri Srikanth Manchala (Treasurer), and our present President Shri Uday Singh Bayas.
Their mentorship, advice, and trust have inspired me to take on responsibilities and grow professionally. These experiences have shaped my leadership approach and strengthened my ability to manage complex operations within the organization.

Poultry Creations: What motivates you to continue contributing to the growth of the poultry industry through your role at Poultry India?
Radhika: What motivates me most is the opportunity to contribute to an industry that plays a vital role in food security, nutrition, and livelihoods. Through Poultry India, we bring together global industry leaders, researchers, technology providers, and farmers on one platform.

Seeing the Poultry India Expo grow into one of the world’s largest poultry exhibitions, with participation from over 80 countries and a target of 80,000+ visitors for the upcoming 18th edition, is extremely rewarding. Being part of this journey and helping create opportunities for exhibitors, visitors, and industry stakeholders motivates me to continue contributing to the growth of the poultry sector.

Poultry Creations: What leadership qualities do you believe are essential for women to succeed in industries traditionally dominated by men?
Radhika: I believe the most important qualities are confidence, resilience, strong communication skills, and a willingness to continuously learn. Women should believe in their abilities and not hesitate to take on responsibilities or leadership roles.

Equally important is maintaining professionalism, building strong relationships, and staying focused on delivering results. With determination and the right mindset, women can successfully lead and make meaningful contributions in any industry.

Poultry Creations: You have been instrumental in expanding international engagement for Poultry India. Why is global collaboration important for the poultry sector?
Radhika: Global collaboration is extremely important for the growth and modernization of the poultry sector. By engaging with international associations, researchers, and industry leaders, we gain access to new technologies, innovative practices, and global market insights.

Through collaborations and international participation at Poultry India, we create opportunities for knowledge exchange, partnerships, and trade. This helps the Indian poultry industry stay competitive and aligned with global standards.

Poultry Creations: Poultry India Expo attracts participants from across the world. How does this global participation benefit the Indian poultry industry?
Radhika: Global participation brings knowledge, technology, and new business opportunities to the Indian poultry sector. International exhibitors and delegates share advanced innovations in poultry equipment, feed technology, health management, and sustainability.

For Indian companies and farmers, this exposure helps them learn about global best practices, build international partnerships, and explore export opportunities. It also strengthens India’s position as an important player in the global poultry ecosystem.

Poultry Creations: What are some of the key trends or developments shaping the future of the poultry industry?
Radhika: Several trends are shaping the future of the poultry industry, including automation and advanced poultry technologies, improved biosecurity practices, sustainable farming methods, and innovations in feed and nutrition.

There is also increasing focus on animal health, food safety, and environmentally responsible production. As the industry continues to grow, technology and knowledge-sharing platforms like Poultry India Expo and industry seminars will play a vital role in driving these advancements.

Poultry Creations: What message would you like to share with young professionals, especially women, who aspire to build a career in the poultry industry?
Radhika: The poultry industry offers tremendous opportunities for innovation, entrepreneurship, and leadership. My advice to young professionals, especially women, is to believe in your abilities, stay curious, and continue learning.

Do not hesitate to step into challenging roles or explore new opportunities. With dedication, confidence, and the right guidance, women can make a meaningful impact and build successful careers in the poultry sector.

Poultry Creations: Your role often involves coordinating international events and interacting with global delegates. How do you manage the balance between professional commitments, travel, and family life?
Radhika: Balancing professional responsibilities and family life requires strong planning, time management, and a supportive environment. My role involves coordinating international events and engaging with global stakeholders, which can be demanding.

I am fortunate to have the support of my family as well as my dedicated team at IPEMA, where around 25 members work together with strong commitment towards the success of Poultry India. Their cooperation and teamwork make it possible to successfully manage large international events while maintaining a balance between professional and personal life.

Poultry Creations: What message would you like to share with the readers of Poultry Creations Magazine?
Radhika: I would like to congratulate Poultry Creations Magazine for its contribution in sharing knowledge, industry updates, and insights with the poultry community. My message to readers is to continue embracing innovation, collaboration, and knowledge sharing. The poultry industry is evolving rapidly, and by working together and learning from global best practices, we can continue to strengthen and grow this important sector.

Abstract
Smart poultry farming integrates information and communication technologies (ICT), automation, sensor networks, and data analytics into conventional poultry production systems to improve efficiency, animal welfare, biosecurity, and sustainability. In the context of India in 2026, smart poultry farming represents a pathway for industry transformation amidst rising demand for poultry products, labour shortages, climate change risks, and the need to reduce environmental footprint. This paper examines drivers, technologies, implementation frameworks, economic viability, and policy dimensions critical for success in smart poultry farming across India. It synthesizes empirical evidence and emerging best practices to present an actionable roadmap for stakeholders including farmers, agri-tech firms, extension agencies, and policymakers.

1. Introduction
1.1 Background
Poultry farming in India has been one of the fastest-growing segments of the livestock sector over the past two decades. Driven by rising incomes, urbanization, changing dietary preferences, and government support for allied agriculture, India’s poultry industry contributes significantly to rural employment and national nutrition security. According to the Department of Animal Husbandry & Dairying, poultry contributes nearly 1.5% to India’s Gross Value Added (GVA) in agriculture and is a major source of animal protein for over 1.4 billion people.

Despite progress, conventional production systems face structural challenges: inefficient feed conversion ratios, disease outbreaks (e.g., avian influenza), labor constraints, climate stressors, waste management issues, and volatile input costs. These constraints are amplified in small and medium farms that dominate the Indian poultry landscape—with over 80% of farms being smallholders having fewer than 1000 birds (FAO, 2023).

1.2 Need for Smart Poultry Farming
Smart poultry farming leverages digital technologies to enable real-time monitoring, automation of routine tasks, predictive analytics for health and production, and optimization of resource inputs. As per recent FAO and ICAR reports, smart systems can increase productivity by 15–25%, reduce mortality, enhance biosecurity, and improve profit margins (FAO, 2024; ICAR, 2025). The integration of Internet of Things (IoT), Artificial Intelligence (AI), robotics, and cloud computing creates data-driven decision support that is especially relevant in the Indian context, where efficiency gains can directly translate to improved competitiveness, reduced cost of production, and heightened resilience.

2. Smart Poultry Farming: Conceptual Framework
2.1 Definition
Smart poultry farming refers to a production system augmented with digital and automated technologies to enhance operational efficiency, animal welfare, environmental control, and supply chain integration. It encompasses:

1. Sensors & IoT Devices: For monitoring temperature, humidity, gas concentrations (NH3, CO2), feed/water intake, and bird behavior.
2. Automation: Including automated feeders, drinkers, lighting systems, egg collection, and climate control systems.
3. Data Analytics & AI: For predictive modeling, disease detection, yield forecasting, and optimization.
4. Connectivity & Cloud Platforms: Centralized dashboards accessible via smartphones/PCs.
5. Biosecurity & Traceability Tools: RFID tagging, blockchain for supply chain transparency.

2.2 Core Components
2.2.1 Environmental Monitoring
Maintaining optimal ambient conditions is vital for poultry health. IoT sensors continuously measure environmental variables, enabling automated adjustments via actuators (fans, heaters, evaporative pads), ensuring thermal comfort, and reducing heat stress—particularly significant in tropical climates like India.

2.2.2 Precision Feeding and Watering
Automated feeders and drinkers deliver nutrients and water tailored to the growth stage of birds, cutting feed wastage and improving feed conversion ratios (FCR). Integrated weight sensors and consumption analytics guide ration adjustments.

2.2.3 Health and Behaviour Monitoring
Computer vision and wearable sensors can detect abnormal behaviour, gait disorders, or early disease indicators. AI models analyse patterns to alert farmers before clinical signs become severe.

2.2.4 Integration with Supply Chain
Smart systems link production data with logistics, processing, and retail, enabling traceability, quality assurance, and consumer confidence. Blockchain applications can authenticate product provenance, crucial for exports and premium markets.

3. Drivers of Adoption in India
3.1 Market Demand and Consumer Preferences
India’s poultry market is forecasted to grow at 8–10% CAGR through the 2020s, driven by rising protein consumption, especially among urban and middle-class populations. Preferences for quality, food safety, and traceability create incentives for smart traceable production systems.

3.2 Policy and Institutional Support
The Government of India’s initiatives such as the National Livestock Mission (NLM) and Digital Agriculture Mission promote technology adoption, capacity building, and digital extension services for livestock and poultry sectors. Subsidies and credit schemes under NABARD also facilitate investment in automation and infrastructure.

3.3 Labor Dynamics
Rural labour migration to urban centres and rising wage costs make labour-saving technologies increasingly attractive. Smart systems reduce dependency on manual monitoring and operation.

3.4 Climate Change and Biosecurity Risks
Heat stress in poultry dramatically affects feed intake and mortality. Smart climate control systems mitigate heat stress and improve resilience. Additionally, enhanced monitoring systems strengthen biosecurity, crucial for managing outbreaks like avian influenza.

4. Technologies in Smart Poultry Farming
4.1 Internet of Things (IoT) and Sensor Networks
IoT platforms leverage interconnected sensors to collect real-time data on environmental and bird parameters. Key IoT applications include:
– Temperature and humidity sensors.
– VOC and ammonia gas sensors.
– Light intensity monitors.
– Water flow and feed silo level sensors.
– Weight scales embedded in feeders.
These devices communicate via wireless protocols (LoRaWAN, Wi-Fi, NB-IoT) to local gateways, and subsequently to cloud platforms where data storage and analytics occur.

4.2 Artificial Intelligence and Data Analytics
Machine learning algorithms analyse historical and real-time data to:
– Predict growth performance.
– Detect anomalies indicating disease or stress.
– Optimize feeding regimens.
– Forecast production cycles.
AI applications often integrate computer vision through cameras that analyse bird activity, feeding behaviour, and flock distribution patterns.

4.3 Automation and Robotics
Automated systems reduce manual intervention:
– Automated Feeding & Watering: Controlled dispensing ensures precision.
– Climate Control: Fans, coolers, heaters regulated in response to sensor feedback.
– Robotic Egg Collection: Reduces labour, improves hygiene.
– Automated Waste Removal: Enhances cleanliness and reduces ammonia buildup.

4.4 Blockchain and Traceability Platforms
Blockchain enables secure, immutable recording of production data across the supply chain. For eggs and meat, traceability enhances quality assurance, regulatory compliance, and export readiness. Buyers can trace product history from hatchery to retail.

4.5 Mobile and Cloud Interfaces
Smartphone apps and web dashboards provide farmers with real-time alerts, analytics, and control functions. Cloud integration ensures data accessibility from anywhere, enabling remote management.

5. Economic Analysis and ROI
5.1 Cost Structure in Smart Poultry Systems
Initial investment in smart technologies includes:
– Hardware (sensors, controllers, cameras).
– Software subscriptions (cloud dashboards, analytics platforms).
– Installation and integration costs.
– Training and capacity building.
Operating expenses include internet connectivity, maintenance, and occasional sensor calibration.

5.2 Benefits and Return on Investment (ROI)
Empirical studies indicate:
– Feed Savings: Precision feeding can reduce feed costs by 5–10%, which is significant given feed accounts for ~65–70% of total production cost.
– Mortality Reduction: Early disease detection systems can reduce mortality by 10–15%.
– Labor Savings: Automation can reduce labour hours by 20–30%.
– Improved FCR: Better environmental control improves FCR ratios, enhancing weight gain efficiency.

Simulation models show payback periods of 18–36 months for integrated smart systems under typical Indian conditions, depending on scale and technology intensity.

6. Implementation Pathways in India
6.1 Segmentation by Farm Size
6.1.1 Smallholder Farms (≤ 1000 birds)
Challenges for smallholders include capital constraints and limited technical expertise. Adoption strategies include:
– Modular Systems: Low-cost sensor packages (temperature, humidity) with basic automation.
– Shared Services: Community-level data hubs and shared equipment.
– Leasing and Pay-per-Use Models: Agritech firms can offer technology as a service (TaaS).

6.1.2 Medium and Large Farms
Larger farms can invest in comprehensive systems with AI analytics, robotics, and full automation. Dedicated farm managers with digital training are critical for maximizing benefits.

6.2 Financing Mechanisms
-Farm Credit: Low-interest loans from cooperative banks or NABARD.
– Government Subsidies: Under NLM and State Animal Husbandry departments for digitization.
– Public–Private Partnerships (PPP): Government and private firms co-invest in demonstration farms and training centres.

6.3 Capacity Building and Extension Services
Training programs must focus on:
– Operation and interpretation of sensor data.
– Basic troubleshooting of automated systems.
– Biosecurity protocols and digital record keeping.
Agricultural universities and Krishi Vigyan Kendras (KVKs) can be pivotal in upskilling farmers.

6.4 Data Governance and Security
Standard protocols for data ownership, privacy, and interoperability are needed. Data-sharing frameworks must protect farmer interests while enabling analytics.

7. Case Studies and Empirical Evidence
7.1 Example 1: Precision Climate Control in Broiler Farms
In a southern India broiler operation, integration of IoT climate sensors with automated fans and coolers resulted in:
– 12% reduction in mortality.
– 7% improvement in average daily gain (ADG).
– 3% feed cost savings.
Machine learning models predicted periods of heat stress, allowing pre-emptive cooling adjustments.

7.2 Example 2: Computer Vision for Early Disease Detection
An agritech startup deployed computer vision cameras in layer farms to monitor bird activity. Alerts based on deviations in movement patterns enabled early intervention, reducing disease spread and culling by 15%.

7.3 Example 3: Blockchain for Egg Traceability
A cooperative of 50 layer farms used a blockchain platform to record production batches. Retail partners reported increased consumer trust due to visible traceability, allowing premium pricing of 5–8%.

8. Challenges and Risks
8.1 Infrastructure Constraints
Rural connectivity remains uneven; reliable internet and power supply are prerequisites for smart systems. Government programs like Bharat Net can improve broadband access in rural farming regions.
8.2 Knowledge Barriers
Many farmers lack digital literacy, making adoption slow. Tailored training and simplified user interfaces are essential.
8.3 High Capital Costs
Despite declining sensor costs, upfront investments remain significant, especially for advanced systems.
8.4 Data Management Concerns
Cloud dependency poses cybersecurity risks. Protocols for data ownership and protection are needed.
8.5 Cultural and Behavioral Barriers
Resistance to change and preference for traditional practices can slow technology adoption.

9. Sustainability and Environmental Impact
9.1 Reduction in Resource Use
Smart systems optimize feed and water, reducing waste. Improved climate control minimizes energy use.

9.2 Waste Management
Sensors help manage litter moisture and ammonia levels, contributing to better manure management and reduced greenhouse gas emissions.

9.3 Welfare and Ethical Production
Continuous monitoring improves bird welfare by preventing heat stress, overcrowding, and unmanaged disease progression.

10. Policy Recommendations
10.1 Supportive Frameworks and Incentives
– Subsidies for digital agriculture adoption in poultry.
– Financing schemes targeting smallholder integration.
– Standards and certification for smart poultry systems.

10.2 Public–Private Collaboration
– Pilots and demonstration farms to showcase ROI.
– Joint R&D for India-specific technology solutions.

10.3 Regulatory and Data Policies
– Clear guidelines on data privacy for farm data.
– Open data standards for interoperability of devices.

10.4 Research and Innovation Funding
Grants for AI models tailored to Indian poultry phenotypes, climate conditions, and feed regimes.

11. Conclusion
Smart poultry farming represents a transformative opportunity for the Indian poultry sector in 2026 and beyond. By integrating IoT, AI, automation, and data analytics, producers can significantly enhance efficiency, health management, and sustainability. However, realizing these benefits at scale requires cohesive strategies encompassing technology deployment, financing, capacity building, infrastructure development, and supportive policy ecosystems.

The transition to smart poultry farming is not merely technological—it is structural, involving shifts in business models, skills, and market systems. With targeted investments and collaboration among stakeholders, India’s poultry sector can harness smart farming to meet rising demand, improve competitiveness, and contribute to sustainable rural livelihoods.

In today’s poultry industry, two factors play a decisive role in ensuring profitable, sustainable, and disease-free production:

Water Treatment and Biosecurity.
Together, they safeguard flock health, enhance performance, and reduce dependence on antibiotics.

1. Water Treatment in Poultry
Water is often called the “forgotten nutrient,” yet it is the most critical element in poultry production. Birds consume twice as much water as feed, and any compromise in water quality directly impacts growth, egg production, and immunity.

Key Challenges in Water Quality
– Microbial contamination: Bacteria such as E. coli and Salmonella spread through untreated water.
– Biofilm formation: Organic residues in pipelines harbor pathogens.
– Chemical impurities: High TDS, hardness, iron, or nitrates affect digestion and performance.
– pH imbalance: Acidic or alkaline water reduces feed intake. Water Treatment Practices
– Filtration to remove physical impurities.
– Acidification to maintain pH (5.5–6.5) and inhibit bacterial growth.
– Chlorination / Hydrogen Peroxide / Ozone for disinfection.
– Regular waterline flushing to prevent biofilm buildup.
– Monitoring TDS, hardness, and microbial load routinely.

2. Biosecurity in Poultry
Biosecurity means preventing disease entry and spread on the farm. With rising concerns about Antimicrobial Resistance (AMR) and the push toward antibiotic-free production, biosecurity has become more important than ever.

Three Levels of Biosecurity
1. Conceptual Biosecurity – Farm location, distance from other poultry units, controlled entry points.
2. Structural Biosecurity – Physical barriers, fencing, bird-proof sheds, water sanitation system.
3. Operational Biosecurity – Day-to-day practices like disinfection, vaccination, and visitor control.

Practical Biosecurity Measures
– Restrict farm access (only authorized persons allowed).
– Provide footbaths, hand sanitizers, and farm clothing.
– Disinfect vehicles, crates, and equipment before entry.
– Implement rodent and wild bird control programs.
– Maintain strict mortality disposal methods (incineration/composting).
– Regular vaccination and health monitoring.
– Keep detailed farm records for traceability.

3. Water Treatment + Biosecurity = Sustainable Poultry
While water treatment ensures internal health and performance, biosecurity provides external protection from infections. Both are complementary and essential.
– Clean water reduces gut-related diseases like colibacillosis and diarrhoea.
– Biosecurity reduces the risk of respiratory and viral infections.
– Together, they help in antibiotic-free poultry production, improve FCR (Feed Conversion Ratio), enhance bird welfare, and boost farmer profitability.

Water Quality Monitoring & Water-Borne Diseases in Poultry

Diagram shows that, the source of water we need to check, Ph, TDS, COLOUR, BACTERIA & VIRAL LOAD. This water will go to overhead tank & from there it will distribute to different Poultry shed tanks & through pipe & nipple it will available for birds, here we need to monitor the quality of water.

Importance of Water Sanitation in Poultry Production
In modern poultry production, the use of feed additives such as water and feed acidifiers, toxin binders, probiotics, and antibiotic growth promoters (AGPs) is a common recommendation by poultry nutritionists. Farmers are also increasingly incorporating low-cost protein sources like Rice DDGS, Maize DDGS, and Meat Meal (sometimes adulterated with leather powder) to reduce feed costs.

However, ignoring water sanitation remains one of the most critical mistakes in poultry farming. Even with balanced feed formulation and additives, if the water provided to the birds is contaminated, it results in:
• Loose droppings due to microbial contamination.
• Poor nutrient absorption – birds fail to utilize protein, energy, minerals, and vitamins in the diet.
• Increased incidence of diseases such as E. coli infections and Salpingitis.
• Weakened immunity and consequently poor production performance.

In contrast, a farm with proper water sanitation shows remarkable differences. For example, in one of my ideally managed farms, the birds consistently showed dry droppings (“DRY BEAT”), a clear indicator of good gut health and proper nutrient absorption. This success was achieved through:
• Regular water sanitation practices (disinfection, acidification, and monitoring).
• Ensuring feed hygiene along with the use of safe, food-grade raw materials.
• Strict biosecurity and management protocols.

Safe Water Treatment – A Farmer’s Responsibility

Many farmers currently use different chemicals such as chlorine gas, bleaching powder, and sodium hypochlorite for water treatment. They are not safe for poultry or humans. These compounds often leave harmful residues, alter water taste, reduce consumption, and may even add toxic by-products into the water. According to WHO guidelines, only food and pharmaceutical grade salt should be used for drinking water treatment — both for humans and poultry. The safest and globally recommended option is NaDCC (Sodium Dichloroisocyanurate), which ensures:
• Broad spectrum disinfection with very effective bacterial control
• Safe for poultry & human consumption
• No significant change in taste or odour
• Eco-friendly & easy handling
• Stable and longer shelf life compared to other chlorine sources

Using sub-standard chemicals not only compromises poultry performance (loose droppings, poor nutrient absorption, higher
disease load, chlorine toxicity) but also risks human food safety through residues in meat and eggs.
Key Impact: Farmers must understand that safe water treatment is not about the cheapest chemical, but about using WHO- recommended, food & pharma grade NaDCC for long-term health, productivity, and profitability.

Note: Why NaDCC (Food & Pharma Grade) is Always Better.

Among all the available chlorine-base compounds for water sanitation, Food & Pharma grade Sodium Dichloroisocyanurate (NaDCC) is the safest and most effective choice.

• WHO Recommended – Approved for safe drinking water treatment globally.
• Broad Spectrum Effectiveness – Provides strong and stable disinfection (48 hours’ stability).
• Safe for Birds & Humans – No harmful residues, no significant change in taste or odor.
• Eco-Friendly – No toxic by-products or sludge formation.
• Long Shelf Life – Up to 3 years, with easy effervescent tablet formulation.
• Ease of Use – Simple handling, no heavy cylinders or high manpower required.
• Therefore, NaDCC (Food & Pharma Grade) is always better than chlorine gas, bleaching powder, sodium hypochlorite, or halozone for ensuring Zero-Bacteria Water in poultry Farms.

Conclusion
In poultry management, prevention is always better than cure. Poultry farming success is not just about what we feed the birds, but also about the quality of water they drink every single day. Feed can be fortified, sheds can be modernized, but without clean water and strict sanitation, the full genetic potential of the flock can never be realized. Water is the simplest yet most powerful tool to secure healthy birds, higher productivity, and long-term profitability. Water treatment and biosecurity are not costs but investments that return multiple benefits in productivity, profitability, and sustainability.

Poultry Federation of India (PFI) proudly recognised Mr. Shabbir Ahmed Khan for his remarkable 60+ years of dedicated and practical experience in the poultry industry during its 36th Annual General Meeting (AGM) held in Lucknow on 8th–9th October 2025.

Mr. Shabbir, one of the founding members of Poultry Federation of India, has been an integral part of the Federation’s journey since its inception 38 years ago, contributing immensely to the growth and development of India’s poultry sector. His lifelong commitment, visionary approach, and continuous support to small and medium poultry farmers have made him a highly respected figure in the industry.

With over six decades of hands-on experience, Mr. Shabbir Sahab’s unwavering dedication to poultry farming and his tireless service to farmers have made him a true inspiration.

Beyond being an industry stalwart, he is also an esteemed writer, having authored numerous insightful articles in several magazines in both Hindi and English that highlight the concerns, challenges, and aspirations of poultry farmers. Through his writings, he has consistently raised a strong voice for the poultry sector and advocated practical solutions for the issues faced by small farmers.

The recognition award was presented to Mr. Shabbir Ahmed Khan by Poultry Federation of India Team in honour of his outstanding contribution to the poultry industry and the Federation.

PFI extends its heartfelt appreciation to Mr. Shabbir Ahmed Khan for his invaluable contribution, wisdom, and lifelong service that continue to inspire generations within the Indian poultry fraternity.

Patna, April 23, 2025 — The Compound Livestock Feed Manufacturers Association (CLFMA) of India, in Collaboration with the U.S. Grains Council and with support from the Bihar Poultry Farmers Association (BPFA) successfully hosted a seminar at Patna. The seminar, themed “Poultry in India: Current Challenges & the Way Forward,” brought together more than 60 participants, including feed manufacturers, poultry farmers, nutritionists, grain suppliers, and researchers from across the region.

The seminar opened with a welcome address by Ms. Nayantara A Pande, Marketing Specialist, U.S. Grains Council, followed by a keynote on “Poultry in India and The Potential” by Mr. Divya Kumar Gulati, Chairman, CLFMA of India. He highlighted the urgent need for collective action to address rising feed costs and market volatility, stressing that strategic collaborations will be pivotal in driving sectoral resilience.

Mr. Divya Kumar Gulati, Chairman, CLFMA of India, shared, “The Indian poultry industry is at a critical crossroads, where timely interventions and strategic collaborations are essential to overcoming the challenges posed by rising feed costs, supply chain disruptions, and market volatility. According to a recent Crisil Ratings report, the industry’s profitability is expected to dip by 50 basis points in the 2025-26 fiscal year, largely due to the rising prices of key feed ingredients like maize and soybean, which account for 90% of total feed costs. However, revenue growth is still projected to rise by 8-10%, driven by strong demand and consumption. Events like these provide an invaluable platform for exchanging insights, fostering collaboration, and exploring sustainable solutions that will not only benefit our sector but also contribute to the nation’s economic resilience.” The seminar was anchored by engaging sessions led by leading voices from the Indian poultry and feed sectors.

Key Discussions & Insights:
– Mr. Amit Sachdev, Regional Consultant, U.S. Grains Council, shared an overview of India’s feedstock situation and its global implications.
– Mr. Reece H Cannady, Director, U.S. Grains Council, presented on “U.S. Sorghum: A Potential Solution” to current grain supply challenges.
– Dr. Pankaj Kumar Singh, Professor and Head of Animal Nutrition Department and Deputy Director Research, Bihar Animal Sciences University, elaborated on “Recent Advances in the Use of DDGS in Livestock and Poultry Feed,” advocating for research-led adoption of DDGS to offset feed costs and improve efficiency.
A panel discussion on “Navigating the Indian Poultry Sector’s New Normal” was moderated by Mr. Amit Saraogi (MD, Anmol Feeds), and featured an esteemed panel including Mr. Divya Kumar Gulati, Mr. Pawan Kumar, Mr. B. M. Sahni (MD, Patliputra Feeds), Mr. Pawan Kumar (President, BPFA) and Mr. Amit Sachdev. The discussion focused on the urgent need for sustainable feed alternatives, policy clarity, and building long-term supply chain resilience.

The seminar successfully highlighted critical issues facing India’s poultry industry, from volatile feed grain markets to the need for strategic partnerships. It reinforced CLFMA’s position as a vital advocate for industry advancement, enabling dialogue between farmers, academia, and global stakeholders to build a more sustainable and robust poultry ecosystem.

Hyderabad, November 8, 2024: The Indian Poultry Equipment Manufacturers Association (IPEMA) is thrilled to announce the upcoming 16th edition of the Poultry India Expo 2024, the largest and most prestigious international poultry exhibition in South Asia. The event will be held from November 27th to 29th, 2024 at the HITEX Exhibition Centre, Hyderabad, and will also feature the Knowledge Day Technical Seminar on November 26th, 2024 at Hotel Novotel, HICC, Hyderabad.

In a curtain-raiser event held at The Park Hyderabad on November 8, 2024, IPEMA, represented by key members of its Executive Advisory Committee (EAC) including Mr. Anil Dhumal, Founder Director of IPEMA; Mr. Chakradhar Rao Potluri, Founder Director of IPEMA; Mr. Harish Garware, Director of IPEMA; warmly welcomed by IPEMA President Mr. Uday Singh Bayas along with Mr. M. Srikanth, Treasurer of IPEMA; Ms. Radhika, Senior Operations Head at IPEMA; and Mr. K.G. Anand, General Manager of Venkateshwara Hatcheries, They were joined by other prominent figures in the poultry industry, such as Mr. K. Mohan Reddy, President of the Telangana Poultry Federation; Mr. V. Bhaskar Rao, Joint Secretary of the Telangana Poultry Federation; Dr. Balaswamy, Advisor at NECC; and Mr. Sanjeev Chintawar from NECC, and other dignitaries attended alongside a notable media presence to promote and extend invitations to this landmark event.

Prominent poultry publications and media representatives added significance to the event, with notable attendees such as Mr. M N Rao from Avian Publications, Mr. M.K.Vyas from Hind Publications, Dinesh from S R Publications, Mr. B. S. Rana, Editor of Poultry Punch Publications, Mr. Ram Das Gandhi, a respected poultry farmer from Andhra Pradesh, and Shashank Purohit from Poultry Dairy. More than 80 representatives from regional and national media outlets, poultry magazines, and dignitaries from across the poultry sector gathered to witness the official announcement. The event concluded with an engaging Q&A session featuring industry leaders, followed by a networking lunch.

Highlights of Poultry India Expo 2024: 

– Knowledge Day– November 26, 2024 

An invaluable prelude to the expo, the Knowledge Day Technical Seminar brings together over 1,500 plus delegates from more than 50 plus countries, with sessions covering cutting-edge advancements in poultry production, feed technology, and animal health. Experts will lead discussions on sustainable practices, nutritional strategies, and innovations in poultry management.

– Expo – November 27th to 29th, 2024 

Spanning six halls and covering over 27,500 square meters, the main exhibition will showcase products and innovations from over 400 Plus exhibitors across 50+ countries. Expected to draw more than 40,000 plus visitors, the expo will provide a transformative platform for networking and knowledge-sharing among global poultry farmers, industry integrators, health experts, and technology providers.

Message from IPEMA President, Mr. Uday Singh Bayas:

Speaking at the curtain raiser, Mr. Uday Singh Bayas, President of IPEMA, emphasized the role of Poultry India Expo as a critical event for strengthening the industry’s economic and social contributions. “The poultry sector is a vital component of India’s food security and rural economy, supporting over a million poultry farmers. However, rising input costs, particularly for feed ingredients like maize and soya, compounded by GST on soya meal and poultry equipment, are imposing severe financial strains on our farmers. We appeal to the government for priority interventions to stabilize feed prices and expand access to affordable credit. Exemptions from GST on essential feed and equipment, increased Rabi maize cultivation, and a regulated approach to corn imports for ethanol production would greatly alleviate these burdens.”

In urging for government support, Mr. Bayas also highlighted the importance of expanding vaccine import protocols, establishing egg nutrition programs in school meals, and fostering export opportunities. “We need dedicated support to strengthen our export capabilities and enhance India’s standing as a major poultry exporter,” Mr. Bayas remarked, inviting the industry and media to champion the cause of sustainable growth.

A Platform for Innovation and Growth 

The 16th Poultry India Expo promises to be a comprehensive showcase of advancements in poultry farming, including feed technologies, animal health solutions, breeding practices, and disease control. By bringing together global thought leaders and innovators, the event is set to address challenges, promote sustainable solutions, and inspire future growth in the sector.

EAC: The Driving Force Behind Poultry India Expo 

The Executive Advisory Committee (EAC) has been pivotal in shaping Poultry India Expo over the years. The EAC comprises of a team of Industry experts and academicians from the poultry sector.  The think tanks of EAC along with the office bearers of IPEMA have been the driving force instrumental in bringing out the grandeur of the poultry India expos for years together. This 16th edition of Poultry India Expo stands as a testament to their continued dedication and vision.

About Poultry India Expo 

The Poultry India Expo, organized by IPEMA, has become an essential hub for global poultry professionals. The event showcases the latest breakthroughs in poultry science, breeding, health, and feed technologies, offering invaluable insights into modern poultry practices. With the Knowledge Day Seminar at its core, the expo empowers participants with access to cutting-edge knowledge and networking opportunities.

 Venue Information 

HITEX Exhibition Complex, Izzat Nagar, Hyderabad, India 

Join Us: We warmly invite all poultry industry professionals to join us at the 16th Poultry India Expo from November 27th to 29th, 2024, in Hyderabad. Come be a part of South Asia’s largest gathering of poultry experts and enthusiasts, and celebrate the future of the industry with us.

For Media Enquiries and Participation Details, Contact:

– Email: office3@poultryindia.co.in / info@poultryindia.co.in

– Phone: +91 7997994331 

For further information on the Poultry India Expo 2024, please visit our website at www.poultryindia.co.in

Canafa and CBS Bio Platforms Spearhead Revolutionary Transformation in India’s Poultry Sector at Poultry India Expo, Hyderabad

At the forefront of the event’s success was the transformative initiative by Canafa and CBS Bio Platforms, aimed at revolutionizing the poultry sector in India. The initiative, focused on delivering the latest feed additive solutions, has become a key driver for enhanced farm income and industry growth.

Mr. Kanwaljit Singh Aluwalia, Managing Director of Canafa, expressed his enthusiasm, stating, “We are very pleased to expand our commitment to serving the poultry sector across India. Bringing more solutions, support, and broader availability across more regions of the country will help India’s poultry farmers and their industry reach full potential.”
Poultry India Expo emerged as a melting pot of ideas, innovations, and partnerships, with Canafa and CBS leading the charge in propelling the industry towards a successful future. The event showcased the remarkable synergy between Canafa’s expertise as a marketing company and CBS Bio Platforms as a leading feed technology innovator.

Canafa’s booth at Poultry India became a hub of activity where poultry farmers, doctors, and consultants gathered to explore the nexus between poultry feed enzyme innovations and scientific advancements in nutrition. The premium quality of CBS Enzymes garnered high praise for their effectiveness and cutting-edge packaging, setting new industry standards.

In a ground-breaking initiative, Canafa also set up a Full Body Check-up camp at the expo, emphasizing the importance of holistic well-being for both poultry farmers and visitors.
Dr. Eduardo Tuason, Asia Pacific Sales Manager with CBS Bio Platforms, highlighted the focus of their Feed Science Platforms (FSPs) solutions, stating, “Our aim is to add value at the farm gate. For India, this means working closely with the industry to understand local needs and opportunities, to support the best interventions.”

The CBS and Canafa innovation drive, initiated three years ago, has gained momentum, with increased interest and adoption observed across the sector. Early adopters have reported efficiency, cost-saving, and flock health advantages, showcasing the potential for significant industry transformation.
Examples of the FSPs portfolio featured at Poultry India include Superzyme®, a multi-carbohydrase enzyme solution, and ProSparity®, a multi-component protease, both contributing to increased nutritional value and production efficiency. Additionally, Maxi-Nutrio® Liquid, an immunity-boosting health management tool, offers protection against various bird health threats, including avian influenza and chicken anemia virus.

Geraldbeau Licarte, Animal Nutrition Consultant with CBS Bio Platforms, highlighted the outstanding potential in feed science, stating, “We’re at a time of outstanding potential in feed science, generating the innovations we see in the FSPs.”
Canafa’s success at Poultry India signals its influential position within India’s poultry enzyme sector, positioning the company as a forerunner poised to drive the future of poultry health through innovative solutions and responsible care.

Local feed mills, integrators, and farmers are encouraged to contact Canafa for information and orders. Learn more about CBS at www.cbsbioplatforms.com and about FSPs at fsp.cbsbioplatforms.com.

For more details, please contact at:
Dr. Sandeep Deshmukh
National Sales Manager – Technical & Commercial
Mobile No. +91 99216 23808
Email: sales@canafa.org

International Poultry & Livestock Expo 2024

The International Poultry & Livestock Expo 2024 is scheduled to take place in New Grain Market, G.T. Road, Karnal, Haryana, from March 1st to 3rd, 2024. Anticipate an engaging event spotlighting cutting-edge advancements and promoting collaboration within the poultry and livestock industry. In our recent discussion with Mr. Yogesh Kaushik, Project Head of IPDL Expo 2024, we delved into the organizational details, goals, and anticipated participation numbers for this exciting expo.

Poultry Creations: Could you provide a brief overview of the organizing team behind the IPDL Expo 2024? What expertise and experience does the team bring to ensure the success of the event?

Yogesh: Team ADAMAS Events Pvt Ltd, with the support of all poultry stalwarts, poultry associations, poultry leaders, and poultry people are behind the success of the IPDL Poultry Exhibition. Before, during, and after the exhibition, all work is executed with full planning. We have different teams for marketing, promotion and operations of the IPDL Expo.

Poultry Creations: Can you provide a brief overview of the IPDL Expo 2024 and its key objectives?
Yogesh: The IPDL Expo 2024 is the 4th edition of the IPDL Expo Series. We started in August 2019, and every year we organize it. Our main mission behind organizing IPDL Expo is to promote the poultry segment and its benefits among people. When more people join this business, more awareness will increase about its benefits.

Poultry Creations: Have you faced any challenges in organizing the IPDL Expo 2024, and how have you addressed them?

Yogesh: Yes, we have faced many challenges in this. First of all; we have to generate trust among poultry peoples; that we are organizing this exhibition to promote the poultry industry. It was not easy; Now we are on the right track under guidance of Poultry leaders and we shall face all challenges. Many Poultry companies show their trust in us, and we are trying hard for this.

Poultry Creations: What marketing and promotional strategies are being employed to create awareness about the expo?

Yogesh: We are conducting 360-degree promotional activities to create awareness about the exhibition. We have our own in-house call center, where a team of telecallers invites all poultry farmers and visitors. We employ marketing strategies both online and offline, including print media, door-to-door activities, group invitations, and more.

Poultry Creations: What factors influenced the decision to choose Karnal, Haryana, as the location for the IPDL Expo 2024?

Yogesh: Good Question! Karnal is a city known for its peace and progressive environment for businesspeople. It is strategically located on National Highway 44, providing excellent connectivity to states like Punjab, Delhi, Rajasthan, Himachal Pradesh, Uttarakhand, and Jammu & Kashmir. Moreover, it is just 120 km away from both Delhi and Chandigarh airports.

Approximately 70% of poultry farmers are situated within a radius of 20-200 km from this city, making it a prime location for our event. Additionally, around 80% of companies have their regional offices in Karnal. Hence, we have chosen this city for the exhibition.

Poultry Creations : Who are the target participants expected at the expo?

Yogesh: Everyone who serves the poultry industry is our target audience. The expected participants at the expo include poultry farmers, industry professionals, suppliers, government representatives, researchers, entrepreneurs, industry associations, and media personnel.

Poultry Creations: Could you share information about the exhibitors and sponsors participating in the IPDL Expo 2024?

Yogesh: Yes, Pollex Equipment is our lanyard sponsor, and Dhiman & Sons is our associate sponsor. Additionally, Aastha Group, VH Group, Intas Pharmaceuticals, Virbac Animal Health, Carus Lab, V Tech, Hindustan Equipment’s, Tiri Insulations, Vesper Pharmaceuticals, and many more are also sponsors of the event.

Poultry Creations: Can you share information about any poultry associations or industry organizations that have shown support or collaboration for the IPDL Expo 2024? How has their involvement contributed to the event’s success?

Yogesh: Yes, we have the support of the Poultry Federation of India, Broiler Breeder Association North, All Poultry Association North, Progressive Poultry Farmers Association (Punjab), North India Broiler Breeders Association (Uttar Pradesh), NIBPA, Poultry Farmers Broilers Welfare Federation, NECC, PBPWA (Punjab), and many more. All these associations are actively involved and are inviting all their members to be a part of this event

Poultry Creations: What is the anticipated number of visitors you expect to participate in the IPDL Expo 2024?

Yogesh: We are expecting more than 5000 visitors from northern states of India, including Haryana, Punjab, Delhi, Rajasthan, Himachal Pradesh, Uttar Pradesh, Uttarakhand, Jammu & Kashmir and the rest of India.

Poultry Creations: What key message do you want to convey to industry professionals and associations through the IPDL Expo 2024?

Yogesh: Our sole message and motive are to promote the poultry industry on a large scale and elevate it to its pinnacle. We want to emphasize our unity, believing that UNITY IS STRENGTH. Jai Hind, Jai Poultry!

Poultry Creations: How do you plan to gather feedback from participants and exhibitors after the event?

Yogesh: To gather feedback from participants and exhibitors after the event, we utilize feedback forms, online surveys, follow-up emails and social media engagement. These methods ensure that we capture diverse perspectives and insights for continuous improvement.