Abstract
Smart poultry farming integrates information and communication technologies (ICT), automation, sensor networks, and data analytics into conventional poultry production systems to improve efficiency, animal welfare, biosecurity, and sustainability. In the context of India in 2026, smart poultry farming represents a pathway for industry transformation amidst rising demand for poultry products, labour shortages, climate change risks, and the need to reduce environmental footprint. This paper examines drivers, technologies, implementation frameworks, economic viability, and policy dimensions critical for success in smart poultry farming across India. It synthesizes empirical evidence and emerging best practices to present an actionable roadmap for stakeholders including farmers, agri-tech firms, extension agencies, and policymakers.

1. Introduction
1.1 Background
Poultry farming in India has been one of the fastest-growing segments of the livestock sector over the past two decades. Driven by rising incomes, urbanization, changing dietary preferences, and government support for allied agriculture, India’s poultry industry contributes significantly to rural employment and national nutrition security. According to the Department of Animal Husbandry & Dairying, poultry contributes nearly 1.5% to India’s Gross Value Added (GVA) in agriculture and is a major source of animal protein for over 1.4 billion people.

Despite progress, conventional production systems face structural challenges: inefficient feed conversion ratios, disease outbreaks (e.g., avian influenza), labor constraints, climate stressors, waste management issues, and volatile input costs. These constraints are amplified in small and medium farms that dominate the Indian poultry landscape—with over 80% of farms being smallholders having fewer than 1000 birds (FAO, 2023).

1.2 Need for Smart Poultry Farming
Smart poultry farming leverages digital technologies to enable real-time monitoring, automation of routine tasks, predictive analytics for health and production, and optimization of resource inputs. As per recent FAO and ICAR reports, smart systems can increase productivity by 15–25%, reduce mortality, enhance biosecurity, and improve profit margins (FAO, 2024; ICAR, 2025). The integration of Internet of Things (IoT), Artificial Intelligence (AI), robotics, and cloud computing creates data-driven decision support that is especially relevant in the Indian context, where efficiency gains can directly translate to improved competitiveness, reduced cost of production, and heightened resilience.

2. Smart Poultry Farming: Conceptual Framework
2.1 Definition
Smart poultry farming refers to a production system augmented with digital and automated technologies to enhance operational efficiency, animal welfare, environmental control, and supply chain integration. It encompasses:

1. Sensors & IoT Devices: For monitoring temperature, humidity, gas concentrations (NH3, CO2), feed/water intake, and bird behavior.
2. Automation: Including automated feeders, drinkers, lighting systems, egg collection, and climate control systems.
3. Data Analytics & AI: For predictive modeling, disease detection, yield forecasting, and optimization.
4. Connectivity & Cloud Platforms: Centralized dashboards accessible via smartphones/PCs.
5. Biosecurity & Traceability Tools: RFID tagging, blockchain for supply chain transparency.

2.2 Core Components
2.2.1 Environmental Monitoring
Maintaining optimal ambient conditions is vital for poultry health. IoT sensors continuously measure environmental variables, enabling automated adjustments via actuators (fans, heaters, evaporative pads), ensuring thermal comfort, and reducing heat stress—particularly significant in tropical climates like India.

2.2.2 Precision Feeding and Watering
Automated feeders and drinkers deliver nutrients and water tailored to the growth stage of birds, cutting feed wastage and improving feed conversion ratios (FCR). Integrated weight sensors and consumption analytics guide ration adjustments.

2.2.3 Health and Behaviour Monitoring
Computer vision and wearable sensors can detect abnormal behaviour, gait disorders, or early disease indicators. AI models analyse patterns to alert farmers before clinical signs become severe.

2.2.4 Integration with Supply Chain
Smart systems link production data with logistics, processing, and retail, enabling traceability, quality assurance, and consumer confidence. Blockchain applications can authenticate product provenance, crucial for exports and premium markets.

3. Drivers of Adoption in India
3.1 Market Demand and Consumer Preferences
India’s poultry market is forecasted to grow at 8–10% CAGR through the 2020s, driven by rising protein consumption, especially among urban and middle-class populations. Preferences for quality, food safety, and traceability create incentives for smart traceable production systems.

3.2 Policy and Institutional Support
The Government of India’s initiatives such as the National Livestock Mission (NLM) and Digital Agriculture Mission promote technology adoption, capacity building, and digital extension services for livestock and poultry sectors. Subsidies and credit schemes under NABARD also facilitate investment in automation and infrastructure.

3.3 Labor Dynamics
Rural labour migration to urban centres and rising wage costs make labour-saving technologies increasingly attractive. Smart systems reduce dependency on manual monitoring and operation.

3.4 Climate Change and Biosecurity Risks
Heat stress in poultry dramatically affects feed intake and mortality. Smart climate control systems mitigate heat stress and improve resilience. Additionally, enhanced monitoring systems strengthen biosecurity, crucial for managing outbreaks like avian influenza.

4. Technologies in Smart Poultry Farming
4.1 Internet of Things (IoT) and Sensor Networks
IoT platforms leverage interconnected sensors to collect real-time data on environmental and bird parameters. Key IoT applications include:
– Temperature and humidity sensors.
– VOC and ammonia gas sensors.
– Light intensity monitors.
– Water flow and feed silo level sensors.
– Weight scales embedded in feeders.
These devices communicate via wireless protocols (LoRaWAN, Wi-Fi, NB-IoT) to local gateways, and subsequently to cloud platforms where data storage and analytics occur.

4.2 Artificial Intelligence and Data Analytics
Machine learning algorithms analyse historical and real-time data to:
– Predict growth performance.
– Detect anomalies indicating disease or stress.
– Optimize feeding regimens.
– Forecast production cycles.
AI applications often integrate computer vision through cameras that analyse bird activity, feeding behaviour, and flock distribution patterns.

4.3 Automation and Robotics
Automated systems reduce manual intervention:
– Automated Feeding & Watering: Controlled dispensing ensures precision.
– Climate Control: Fans, coolers, heaters regulated in response to sensor feedback.
– Robotic Egg Collection: Reduces labour, improves hygiene.
– Automated Waste Removal: Enhances cleanliness and reduces ammonia buildup.

4.4 Blockchain and Traceability Platforms
Blockchain enables secure, immutable recording of production data across the supply chain. For eggs and meat, traceability enhances quality assurance, regulatory compliance, and export readiness. Buyers can trace product history from hatchery to retail.

4.5 Mobile and Cloud Interfaces
Smartphone apps and web dashboards provide farmers with real-time alerts, analytics, and control functions. Cloud integration ensures data accessibility from anywhere, enabling remote management.

5. Economic Analysis and ROI
5.1 Cost Structure in Smart Poultry Systems
Initial investment in smart technologies includes:
– Hardware (sensors, controllers, cameras).
– Software subscriptions (cloud dashboards, analytics platforms).
– Installation and integration costs.
– Training and capacity building.
Operating expenses include internet connectivity, maintenance, and occasional sensor calibration.

5.2 Benefits and Return on Investment (ROI)
Empirical studies indicate:
– Feed Savings: Precision feeding can reduce feed costs by 5–10%, which is significant given feed accounts for ~65–70% of total production cost.
– Mortality Reduction: Early disease detection systems can reduce mortality by 10–15%.
– Labor Savings: Automation can reduce labour hours by 20–30%.
– Improved FCR: Better environmental control improves FCR ratios, enhancing weight gain efficiency.

Simulation models show payback periods of 18–36 months for integrated smart systems under typical Indian conditions, depending on scale and technology intensity.

6. Implementation Pathways in India
6.1 Segmentation by Farm Size
6.1.1 Smallholder Farms (≤ 1000 birds)
Challenges for smallholders include capital constraints and limited technical expertise. Adoption strategies include:
– Modular Systems: Low-cost sensor packages (temperature, humidity) with basic automation.
– Shared Services: Community-level data hubs and shared equipment.
– Leasing and Pay-per-Use Models: Agritech firms can offer technology as a service (TaaS).

6.1.2 Medium and Large Farms
Larger farms can invest in comprehensive systems with AI analytics, robotics, and full automation. Dedicated farm managers with digital training are critical for maximizing benefits.

6.2 Financing Mechanisms
-Farm Credit: Low-interest loans from cooperative banks or NABARD.
– Government Subsidies: Under NLM and State Animal Husbandry departments for digitization.
– Public–Private Partnerships (PPP): Government and private firms co-invest in demonstration farms and training centres.

6.3 Capacity Building and Extension Services
Training programs must focus on:
– Operation and interpretation of sensor data.
– Basic troubleshooting of automated systems.
– Biosecurity protocols and digital record keeping.
Agricultural universities and Krishi Vigyan Kendras (KVKs) can be pivotal in upskilling farmers.

6.4 Data Governance and Security
Standard protocols for data ownership, privacy, and interoperability are needed. Data-sharing frameworks must protect farmer interests while enabling analytics.

7. Case Studies and Empirical Evidence
7.1 Example 1: Precision Climate Control in Broiler Farms
In a southern India broiler operation, integration of IoT climate sensors with automated fans and coolers resulted in:
– 12% reduction in mortality.
– 7% improvement in average daily gain (ADG).
– 3% feed cost savings.
Machine learning models predicted periods of heat stress, allowing pre-emptive cooling adjustments.

7.2 Example 2: Computer Vision for Early Disease Detection
An agritech startup deployed computer vision cameras in layer farms to monitor bird activity. Alerts based on deviations in movement patterns enabled early intervention, reducing disease spread and culling by 15%.

7.3 Example 3: Blockchain for Egg Traceability
A cooperative of 50 layer farms used a blockchain platform to record production batches. Retail partners reported increased consumer trust due to visible traceability, allowing premium pricing of 5–8%.

8. Challenges and Risks
8.1 Infrastructure Constraints
Rural connectivity remains uneven; reliable internet and power supply are prerequisites for smart systems. Government programs like Bharat Net can improve broadband access in rural farming regions.
8.2 Knowledge Barriers
Many farmers lack digital literacy, making adoption slow. Tailored training and simplified user interfaces are essential.
8.3 High Capital Costs
Despite declining sensor costs, upfront investments remain significant, especially for advanced systems.
8.4 Data Management Concerns
Cloud dependency poses cybersecurity risks. Protocols for data ownership and protection are needed.
8.5 Cultural and Behavioral Barriers
Resistance to change and preference for traditional practices can slow technology adoption.

9. Sustainability and Environmental Impact
9.1 Reduction in Resource Use
Smart systems optimize feed and water, reducing waste. Improved climate control minimizes energy use.

9.2 Waste Management
Sensors help manage litter moisture and ammonia levels, contributing to better manure management and reduced greenhouse gas emissions.

9.3 Welfare and Ethical Production
Continuous monitoring improves bird welfare by preventing heat stress, overcrowding, and unmanaged disease progression.

10. Policy Recommendations
10.1 Supportive Frameworks and Incentives
– Subsidies for digital agriculture adoption in poultry.
– Financing schemes targeting smallholder integration.
– Standards and certification for smart poultry systems.

10.2 Public–Private Collaboration
– Pilots and demonstration farms to showcase ROI.
– Joint R&D for India-specific technology solutions.

10.3 Regulatory and Data Policies
– Clear guidelines on data privacy for farm data.
– Open data standards for interoperability of devices.

10.4 Research and Innovation Funding
Grants for AI models tailored to Indian poultry phenotypes, climate conditions, and feed regimes.

11. Conclusion
Smart poultry farming represents a transformative opportunity for the Indian poultry sector in 2026 and beyond. By integrating IoT, AI, automation, and data analytics, producers can significantly enhance efficiency, health management, and sustainability. However, realizing these benefits at scale requires cohesive strategies encompassing technology deployment, financing, capacity building, infrastructure development, and supportive policy ecosystems.

The transition to smart poultry farming is not merely technological—it is structural, involving shifts in business models, skills, and market systems. With targeted investments and collaboration among stakeholders, India’s poultry sector can harness smart farming to meet rising demand, improve competitiveness, and contribute to sustainable rural livelihoods.

In today’s poultry industry, two factors play a decisive role in ensuring profitable, sustainable, and disease-free production:

Water Treatment and Biosecurity.
Together, they safeguard flock health, enhance performance, and reduce dependence on antibiotics.

1. Water Treatment in Poultry
Water is often called the “forgotten nutrient,” yet it is the most critical element in poultry production. Birds consume twice as much water as feed, and any compromise in water quality directly impacts growth, egg production, and immunity.

Key Challenges in Water Quality
– Microbial contamination: Bacteria such as E. coli and Salmonella spread through untreated water.
– Biofilm formation: Organic residues in pipelines harbor pathogens.
– Chemical impurities: High TDS, hardness, iron, or nitrates affect digestion and performance.
– pH imbalance: Acidic or alkaline water reduces feed intake. Water Treatment Practices
– Filtration to remove physical impurities.
– Acidification to maintain pH (5.5–6.5) and inhibit bacterial growth.
– Chlorination / Hydrogen Peroxide / Ozone for disinfection.
– Regular waterline flushing to prevent biofilm buildup.
– Monitoring TDS, hardness, and microbial load routinely.

2. Biosecurity in Poultry
Biosecurity means preventing disease entry and spread on the farm. With rising concerns about Antimicrobial Resistance (AMR) and the push toward antibiotic-free production, biosecurity has become more important than ever.

Three Levels of Biosecurity
1. Conceptual Biosecurity – Farm location, distance from other poultry units, controlled entry points.
2. Structural Biosecurity – Physical barriers, fencing, bird-proof sheds, water sanitation system.
3. Operational Biosecurity – Day-to-day practices like disinfection, vaccination, and visitor control.

Practical Biosecurity Measures
– Restrict farm access (only authorized persons allowed).
– Provide footbaths, hand sanitizers, and farm clothing.
– Disinfect vehicles, crates, and equipment before entry.
– Implement rodent and wild bird control programs.
– Maintain strict mortality disposal methods (incineration/composting).
– Regular vaccination and health monitoring.
– Keep detailed farm records for traceability.

3. Water Treatment + Biosecurity = Sustainable Poultry
While water treatment ensures internal health and performance, biosecurity provides external protection from infections. Both are complementary and essential.
– Clean water reduces gut-related diseases like colibacillosis and diarrhoea.
– Biosecurity reduces the risk of respiratory and viral infections.
– Together, they help in antibiotic-free poultry production, improve FCR (Feed Conversion Ratio), enhance bird welfare, and boost farmer profitability.

Water Quality Monitoring & Water-Borne Diseases in Poultry

Diagram shows that, the source of water we need to check, Ph, TDS, COLOUR, BACTERIA & VIRAL LOAD. This water will go to overhead tank & from there it will distribute to different Poultry shed tanks & through pipe & nipple it will available for birds, here we need to monitor the quality of water.

Importance of Water Sanitation in Poultry Production
In modern poultry production, the use of feed additives such as water and feed acidifiers, toxin binders, probiotics, and antibiotic growth promoters (AGPs) is a common recommendation by poultry nutritionists. Farmers are also increasingly incorporating low-cost protein sources like Rice DDGS, Maize DDGS, and Meat Meal (sometimes adulterated with leather powder) to reduce feed costs.

However, ignoring water sanitation remains one of the most critical mistakes in poultry farming. Even with balanced feed formulation and additives, if the water provided to the birds is contaminated, it results in:
• Loose droppings due to microbial contamination.
• Poor nutrient absorption – birds fail to utilize protein, energy, minerals, and vitamins in the diet.
• Increased incidence of diseases such as E. coli infections and Salpingitis.
• Weakened immunity and consequently poor production performance.

In contrast, a farm with proper water sanitation shows remarkable differences. For example, in one of my ideally managed farms, the birds consistently showed dry droppings (“DRY BEAT”), a clear indicator of good gut health and proper nutrient absorption. This success was achieved through:
• Regular water sanitation practices (disinfection, acidification, and monitoring).
• Ensuring feed hygiene along with the use of safe, food-grade raw materials.
• Strict biosecurity and management protocols.

Safe Water Treatment – A Farmer’s Responsibility

Many farmers currently use different chemicals such as chlorine gas, bleaching powder, and sodium hypochlorite for water treatment. They are not safe for poultry or humans. These compounds often leave harmful residues, alter water taste, reduce consumption, and may even add toxic by-products into the water. According to WHO guidelines, only food and pharmaceutical grade salt should be used for drinking water treatment — both for humans and poultry. The safest and globally recommended option is NaDCC (Sodium Dichloroisocyanurate), which ensures:
• Broad spectrum disinfection with very effective bacterial control
• Safe for poultry & human consumption
• No significant change in taste or odour
• Eco-friendly & easy handling
• Stable and longer shelf life compared to other chlorine sources

Using sub-standard chemicals not only compromises poultry performance (loose droppings, poor nutrient absorption, higher
disease load, chlorine toxicity) but also risks human food safety through residues in meat and eggs.
Key Impact: Farmers must understand that safe water treatment is not about the cheapest chemical, but about using WHO- recommended, food & pharma grade NaDCC for long-term health, productivity, and profitability.

Note: Why NaDCC (Food & Pharma Grade) is Always Better.

Among all the available chlorine-base compounds for water sanitation, Food & Pharma grade Sodium Dichloroisocyanurate (NaDCC) is the safest and most effective choice.

• WHO Recommended – Approved for safe drinking water treatment globally.
• Broad Spectrum Effectiveness – Provides strong and stable disinfection (48 hours’ stability).
• Safe for Birds & Humans – No harmful residues, no significant change in taste or odor.
• Eco-Friendly – No toxic by-products or sludge formation.
• Long Shelf Life – Up to 3 years, with easy effervescent tablet formulation.
• Ease of Use – Simple handling, no heavy cylinders or high manpower required.
• Therefore, NaDCC (Food & Pharma Grade) is always better than chlorine gas, bleaching powder, sodium hypochlorite, or halozone for ensuring Zero-Bacteria Water in poultry Farms.

Conclusion
In poultry management, prevention is always better than cure. Poultry farming success is not just about what we feed the birds, but also about the quality of water they drink every single day. Feed can be fortified, sheds can be modernized, but without clean water and strict sanitation, the full genetic potential of the flock can never be realized. Water is the simplest yet most powerful tool to secure healthy birds, higher productivity, and long-term profitability. Water treatment and biosecurity are not costs but investments that return multiple benefits in productivity, profitability, and sustainability.

Poultry Federation of India (PFI) proudly recognised Mr. Shabbir Ahmed Khan for his remarkable 60+ years of dedicated and practical experience in the poultry industry during its 36th Annual General Meeting (AGM) held in Lucknow on 8th–9th October 2025.

Mr. Shabbir, one of the founding members of Poultry Federation of India, has been an integral part of the Federation’s journey since its inception 38 years ago, contributing immensely to the growth and development of India’s poultry sector. His lifelong commitment, visionary approach, and continuous support to small and medium poultry farmers have made him a highly respected figure in the industry.

With over six decades of hands-on experience, Mr. Shabbir Sahab’s unwavering dedication to poultry farming and his tireless service to farmers have made him a true inspiration.

Beyond being an industry stalwart, he is also an esteemed writer, having authored numerous insightful articles in several magazines in both Hindi and English that highlight the concerns, challenges, and aspirations of poultry farmers. Through his writings, he has consistently raised a strong voice for the poultry sector and advocated practical solutions for the issues faced by small farmers.

The recognition award was presented to Mr. Shabbir Ahmed Khan by Poultry Federation of India Team in honour of his outstanding contribution to the poultry industry and the Federation.

PFI extends its heartfelt appreciation to Mr. Shabbir Ahmed Khan for his invaluable contribution, wisdom, and lifelong service that continue to inspire generations within the Indian poultry fraternity.

Patna, April 23, 2025 — The Compound Livestock Feed Manufacturers Association (CLFMA) of India, in Collaboration with the U.S. Grains Council and with support from the Bihar Poultry Farmers Association (BPFA) successfully hosted a seminar at Patna. The seminar, themed “Poultry in India: Current Challenges & the Way Forward,” brought together more than 60 participants, including feed manufacturers, poultry farmers, nutritionists, grain suppliers, and researchers from across the region.

The seminar opened with a welcome address by Ms. Nayantara A Pande, Marketing Specialist, U.S. Grains Council, followed by a keynote on “Poultry in India and The Potential” by Mr. Divya Kumar Gulati, Chairman, CLFMA of India. He highlighted the urgent need for collective action to address rising feed costs and market volatility, stressing that strategic collaborations will be pivotal in driving sectoral resilience.

Mr. Divya Kumar Gulati, Chairman, CLFMA of India, shared, “The Indian poultry industry is at a critical crossroads, where timely interventions and strategic collaborations are essential to overcoming the challenges posed by rising feed costs, supply chain disruptions, and market volatility. According to a recent Crisil Ratings report, the industry’s profitability is expected to dip by 50 basis points in the 2025-26 fiscal year, largely due to the rising prices of key feed ingredients like maize and soybean, which account for 90% of total feed costs. However, revenue growth is still projected to rise by 8-10%, driven by strong demand and consumption. Events like these provide an invaluable platform for exchanging insights, fostering collaboration, and exploring sustainable solutions that will not only benefit our sector but also contribute to the nation’s economic resilience.” The seminar was anchored by engaging sessions led by leading voices from the Indian poultry and feed sectors.

Key Discussions & Insights:
– Mr. Amit Sachdev, Regional Consultant, U.S. Grains Council, shared an overview of India’s feedstock situation and its global implications.
– Mr. Reece H Cannady, Director, U.S. Grains Council, presented on “U.S. Sorghum: A Potential Solution” to current grain supply challenges.
– Dr. Pankaj Kumar Singh, Professor and Head of Animal Nutrition Department and Deputy Director Research, Bihar Animal Sciences University, elaborated on “Recent Advances in the Use of DDGS in Livestock and Poultry Feed,” advocating for research-led adoption of DDGS to offset feed costs and improve efficiency.
A panel discussion on “Navigating the Indian Poultry Sector’s New Normal” was moderated by Mr. Amit Saraogi (MD, Anmol Feeds), and featured an esteemed panel including Mr. Divya Kumar Gulati, Mr. Pawan Kumar, Mr. B. M. Sahni (MD, Patliputra Feeds), Mr. Pawan Kumar (President, BPFA) and Mr. Amit Sachdev. The discussion focused on the urgent need for sustainable feed alternatives, policy clarity, and building long-term supply chain resilience.

The seminar successfully highlighted critical issues facing India’s poultry industry, from volatile feed grain markets to the need for strategic partnerships. It reinforced CLFMA’s position as a vital advocate for industry advancement, enabling dialogue between farmers, academia, and global stakeholders to build a more sustainable and robust poultry ecosystem.

Hyderabad, November 8, 2024: The Indian Poultry Equipment Manufacturers Association (IPEMA) is thrilled to announce the upcoming 16th edition of the Poultry India Expo 2024, the largest and most prestigious international poultry exhibition in South Asia. The event will be held from November 27th to 29th, 2024 at the HITEX Exhibition Centre, Hyderabad, and will also feature the Knowledge Day Technical Seminar on November 26th, 2024 at Hotel Novotel, HICC, Hyderabad.

In a curtain-raiser event held at The Park Hyderabad on November 8, 2024, IPEMA, represented by key members of its Executive Advisory Committee (EAC) including Mr. Anil Dhumal, Founder Director of IPEMA; Mr. Chakradhar Rao Potluri, Founder Director of IPEMA; Mr. Harish Garware, Director of IPEMA; warmly welcomed by IPEMA President Mr. Uday Singh Bayas along with Mr. M. Srikanth, Treasurer of IPEMA; Ms. Radhika, Senior Operations Head at IPEMA; and Mr. K.G. Anand, General Manager of Venkateshwara Hatcheries, They were joined by other prominent figures in the poultry industry, such as Mr. K. Mohan Reddy, President of the Telangana Poultry Federation; Mr. V. Bhaskar Rao, Joint Secretary of the Telangana Poultry Federation; Dr. Balaswamy, Advisor at NECC; and Mr. Sanjeev Chintawar from NECC, and other dignitaries attended alongside a notable media presence to promote and extend invitations to this landmark event.

Prominent poultry publications and media representatives added significance to the event, with notable attendees such as Mr. M N Rao from Avian Publications, Mr. M.K.Vyas from Hind Publications, Dinesh from S R Publications, Mr. B. S. Rana, Editor of Poultry Punch Publications, Mr. Ram Das Gandhi, a respected poultry farmer from Andhra Pradesh, and Shashank Purohit from Poultry Dairy. More than 80 representatives from regional and national media outlets, poultry magazines, and dignitaries from across the poultry sector gathered to witness the official announcement. The event concluded with an engaging Q&A session featuring industry leaders, followed by a networking lunch.

Highlights of Poultry India Expo 2024: 

– Knowledge Day– November 26, 2024 

An invaluable prelude to the expo, the Knowledge Day Technical Seminar brings together over 1,500 plus delegates from more than 50 plus countries, with sessions covering cutting-edge advancements in poultry production, feed technology, and animal health. Experts will lead discussions on sustainable practices, nutritional strategies, and innovations in poultry management.

– Expo – November 27th to 29th, 2024 

Spanning six halls and covering over 27,500 square meters, the main exhibition will showcase products and innovations from over 400 Plus exhibitors across 50+ countries. Expected to draw more than 40,000 plus visitors, the expo will provide a transformative platform for networking and knowledge-sharing among global poultry farmers, industry integrators, health experts, and technology providers.

Message from IPEMA President, Mr. Uday Singh Bayas:

Speaking at the curtain raiser, Mr. Uday Singh Bayas, President of IPEMA, emphasized the role of Poultry India Expo as a critical event for strengthening the industry’s economic and social contributions. “The poultry sector is a vital component of India’s food security and rural economy, supporting over a million poultry farmers. However, rising input costs, particularly for feed ingredients like maize and soya, compounded by GST on soya meal and poultry equipment, are imposing severe financial strains on our farmers. We appeal to the government for priority interventions to stabilize feed prices and expand access to affordable credit. Exemptions from GST on essential feed and equipment, increased Rabi maize cultivation, and a regulated approach to corn imports for ethanol production would greatly alleviate these burdens.”

In urging for government support, Mr. Bayas also highlighted the importance of expanding vaccine import protocols, establishing egg nutrition programs in school meals, and fostering export opportunities. “We need dedicated support to strengthen our export capabilities and enhance India’s standing as a major poultry exporter,” Mr. Bayas remarked, inviting the industry and media to champion the cause of sustainable growth.

A Platform for Innovation and Growth 

The 16th Poultry India Expo promises to be a comprehensive showcase of advancements in poultry farming, including feed technologies, animal health solutions, breeding practices, and disease control. By bringing together global thought leaders and innovators, the event is set to address challenges, promote sustainable solutions, and inspire future growth in the sector.

EAC: The Driving Force Behind Poultry India Expo 

The Executive Advisory Committee (EAC) has been pivotal in shaping Poultry India Expo over the years. The EAC comprises of a team of Industry experts and academicians from the poultry sector.  The think tanks of EAC along with the office bearers of IPEMA have been the driving force instrumental in bringing out the grandeur of the poultry India expos for years together. This 16th edition of Poultry India Expo stands as a testament to their continued dedication and vision.

About Poultry India Expo 

The Poultry India Expo, organized by IPEMA, has become an essential hub for global poultry professionals. The event showcases the latest breakthroughs in poultry science, breeding, health, and feed technologies, offering invaluable insights into modern poultry practices. With the Knowledge Day Seminar at its core, the expo empowers participants with access to cutting-edge knowledge and networking opportunities.

 Venue Information 

HITEX Exhibition Complex, Izzat Nagar, Hyderabad, India 

Join Us: We warmly invite all poultry industry professionals to join us at the 16th Poultry India Expo from November 27th to 29th, 2024, in Hyderabad. Come be a part of South Asia’s largest gathering of poultry experts and enthusiasts, and celebrate the future of the industry with us.

For Media Enquiries and Participation Details, Contact:

– Email: office3@poultryindia.co.in / info@poultryindia.co.in

– Phone: +91 7997994331 

For further information on the Poultry India Expo 2024, please visit our website at www.poultryindia.co.in

Canafa and CBS Bio Platforms Spearhead Revolutionary Transformation in India’s Poultry Sector at Poultry India Expo, Hyderabad

At the forefront of the event’s success was the transformative initiative by Canafa and CBS Bio Platforms, aimed at revolutionizing the poultry sector in India. The initiative, focused on delivering the latest feed additive solutions, has become a key driver for enhanced farm income and industry growth.

Mr. Kanwaljit Singh Aluwalia, Managing Director of Canafa, expressed his enthusiasm, stating, “We are very pleased to expand our commitment to serving the poultry sector across India. Bringing more solutions, support, and broader availability across more regions of the country will help India’s poultry farmers and their industry reach full potential.”
Poultry India Expo emerged as a melting pot of ideas, innovations, and partnerships, with Canafa and CBS leading the charge in propelling the industry towards a successful future. The event showcased the remarkable synergy between Canafa’s expertise as a marketing company and CBS Bio Platforms as a leading feed technology innovator.

Canafa’s booth at Poultry India became a hub of activity where poultry farmers, doctors, and consultants gathered to explore the nexus between poultry feed enzyme innovations and scientific advancements in nutrition. The premium quality of CBS Enzymes garnered high praise for their effectiveness and cutting-edge packaging, setting new industry standards.

In a ground-breaking initiative, Canafa also set up a Full Body Check-up camp at the expo, emphasizing the importance of holistic well-being for both poultry farmers and visitors.
Dr. Eduardo Tuason, Asia Pacific Sales Manager with CBS Bio Platforms, highlighted the focus of their Feed Science Platforms (FSPs) solutions, stating, “Our aim is to add value at the farm gate. For India, this means working closely with the industry to understand local needs and opportunities, to support the best interventions.”

The CBS and Canafa innovation drive, initiated three years ago, has gained momentum, with increased interest and adoption observed across the sector. Early adopters have reported efficiency, cost-saving, and flock health advantages, showcasing the potential for significant industry transformation.
Examples of the FSPs portfolio featured at Poultry India include Superzyme®, a multi-carbohydrase enzyme solution, and ProSparity®, a multi-component protease, both contributing to increased nutritional value and production efficiency. Additionally, Maxi-Nutrio® Liquid, an immunity-boosting health management tool, offers protection against various bird health threats, including avian influenza and chicken anemia virus.

Geraldbeau Licarte, Animal Nutrition Consultant with CBS Bio Platforms, highlighted the outstanding potential in feed science, stating, “We’re at a time of outstanding potential in feed science, generating the innovations we see in the FSPs.”
Canafa’s success at Poultry India signals its influential position within India’s poultry enzyme sector, positioning the company as a forerunner poised to drive the future of poultry health through innovative solutions and responsible care.

Local feed mills, integrators, and farmers are encouraged to contact Canafa for information and orders. Learn more about CBS at www.cbsbioplatforms.com and about FSPs at fsp.cbsbioplatforms.com.

For more details, please contact at:
Dr. Sandeep Deshmukh
National Sales Manager – Technical & Commercial
Mobile No. +91 99216 23808
Email: sales@canafa.org

International Poultry & Livestock Expo 2024

The International Poultry & Livestock Expo 2024 is scheduled to take place in New Grain Market, G.T. Road, Karnal, Haryana, from March 1st to 3rd, 2024. Anticipate an engaging event spotlighting cutting-edge advancements and promoting collaboration within the poultry and livestock industry. In our recent discussion with Mr. Yogesh Kaushik, Project Head of IPDL Expo 2024, we delved into the organizational details, goals, and anticipated participation numbers for this exciting expo.

Poultry Creations: Could you provide a brief overview of the organizing team behind the IPDL Expo 2024? What expertise and experience does the team bring to ensure the success of the event?

Yogesh: Team ADAMAS Events Pvt Ltd, with the support of all poultry stalwarts, poultry associations, poultry leaders, and poultry people are behind the success of the IPDL Poultry Exhibition. Before, during, and after the exhibition, all work is executed with full planning. We have different teams for marketing, promotion and operations of the IPDL Expo.

Poultry Creations: Can you provide a brief overview of the IPDL Expo 2024 and its key objectives?
Yogesh: The IPDL Expo 2024 is the 4th edition of the IPDL Expo Series. We started in August 2019, and every year we organize it. Our main mission behind organizing IPDL Expo is to promote the poultry segment and its benefits among people. When more people join this business, more awareness will increase about its benefits.

Poultry Creations: Have you faced any challenges in organizing the IPDL Expo 2024, and how have you addressed them?

Yogesh: Yes, we have faced many challenges in this. First of all; we have to generate trust among poultry peoples; that we are organizing this exhibition to promote the poultry industry. It was not easy; Now we are on the right track under guidance of Poultry leaders and we shall face all challenges. Many Poultry companies show their trust in us, and we are trying hard for this.

Poultry Creations: What marketing and promotional strategies are being employed to create awareness about the expo?

Yogesh: We are conducting 360-degree promotional activities to create awareness about the exhibition. We have our own in-house call center, where a team of telecallers invites all poultry farmers and visitors. We employ marketing strategies both online and offline, including print media, door-to-door activities, group invitations, and more.

Poultry Creations: What factors influenced the decision to choose Karnal, Haryana, as the location for the IPDL Expo 2024?

Yogesh: Good Question! Karnal is a city known for its peace and progressive environment for businesspeople. It is strategically located on National Highway 44, providing excellent connectivity to states like Punjab, Delhi, Rajasthan, Himachal Pradesh, Uttarakhand, and Jammu & Kashmir. Moreover, it is just 120 km away from both Delhi and Chandigarh airports.

Approximately 70% of poultry farmers are situated within a radius of 20-200 km from this city, making it a prime location for our event. Additionally, around 80% of companies have their regional offices in Karnal. Hence, we have chosen this city for the exhibition.

Poultry Creations : Who are the target participants expected at the expo?

Yogesh: Everyone who serves the poultry industry is our target audience. The expected participants at the expo include poultry farmers, industry professionals, suppliers, government representatives, researchers, entrepreneurs, industry associations, and media personnel.

Poultry Creations: Could you share information about the exhibitors and sponsors participating in the IPDL Expo 2024?

Yogesh: Yes, Pollex Equipment is our lanyard sponsor, and Dhiman & Sons is our associate sponsor. Additionally, Aastha Group, VH Group, Intas Pharmaceuticals, Virbac Animal Health, Carus Lab, V Tech, Hindustan Equipment’s, Tiri Insulations, Vesper Pharmaceuticals, and many more are also sponsors of the event.

Poultry Creations: Can you share information about any poultry associations or industry organizations that have shown support or collaboration for the IPDL Expo 2024? How has their involvement contributed to the event’s success?

Yogesh: Yes, we have the support of the Poultry Federation of India, Broiler Breeder Association North, All Poultry Association North, Progressive Poultry Farmers Association (Punjab), North India Broiler Breeders Association (Uttar Pradesh), NIBPA, Poultry Farmers Broilers Welfare Federation, NECC, PBPWA (Punjab), and many more. All these associations are actively involved and are inviting all their members to be a part of this event

Poultry Creations: What is the anticipated number of visitors you expect to participate in the IPDL Expo 2024?

Yogesh: We are expecting more than 5000 visitors from northern states of India, including Haryana, Punjab, Delhi, Rajasthan, Himachal Pradesh, Uttar Pradesh, Uttarakhand, Jammu & Kashmir and the rest of India.

Poultry Creations: What key message do you want to convey to industry professionals and associations through the IPDL Expo 2024?

Yogesh: Our sole message and motive are to promote the poultry industry on a large scale and elevate it to its pinnacle. We want to emphasize our unity, believing that UNITY IS STRENGTH. Jai Hind, Jai Poultry!

Poultry Creations: How do you plan to gather feedback from participants and exhibitors after the event?

Yogesh: To gather feedback from participants and exhibitors after the event, we utilize feedback forms, online surveys, follow-up emails and social media engagement. These methods ensure that we capture diverse perspectives and insights for continuous improvement.

The Netherlands Business Support Offices (NBSO) in collaboration with the Agriculture Department of the Netherlands Embassy in India organised a pioneering technical session themed “India and The Netherlands – Towards a Sustainable Poultry Sector.” Held at the Hyderabad International Convention Centre (HICC) on November 22, 2023, the event convened esteemed experts and industry leaders to delve into the vital aspects of sustainable poultry practices.

The Show attracted good response from the elite of the Poultry industry with the galaxy of prime speakers in their respective field.The idea of Sustainability, which is a happening word around the world yet with limited and narrowed understanding of the How of it – is indeed a challenge!

The Dean, College of Veterinary Science and A.H., Veterinary University DUVASU Mathura – Prof (Dr.) Pankaj Kumar Shukla – a very popular and well-known figure in the industry – not only with in the government but excellent interaction with the active associations, federations and an excellent bridge between the government policies and the seamless benefits of the knowledge and technology to the private sector ultimately helping the farming community. Dr PK Shukla – made and exhaustive but points with a punch of how the Sustainability objectives in our poultry industry – which is more specific to it was brilliantly explained and shared.

Mr Bouke Hamminga (Director PasReforms) another seasoned traveler of India from the Netherlands threw light on how modern hatching technologies has an significant impact on the sustainable poultry production. There were new concepts that helped accelerate growth and increase profitability.

Mr Edouard Perrault, Director SASSO (Hendrix Genetics) shared his experience of how the genetic innovation and advancements were affecting the life of the rural farmer in the traditional colored bird farming in the tropical countries of Africa, Asia. This seems to have a positive impact on the Indian objective of doubling the farmers income. Easy management of the birds and solving generation of income and also addressing the nutritional requirements.

The Agricultural Counsellor of the Netherlands Embassy Mr. Michiel van Erkel is not a new face in these events over the past so many occasions at Poultry India.
The industry thanks him for offering such a beautiful platform for interaction between the Specialists, Industrialists and the government for the benefit of Poultry Industry. The moderator and the audience expressed their immense happiness and thankfulness for the efforts of Michiel in initiating such an event where his efforts to bind the countries in a useful exchange of idea and partnership for the growth of the industry. There were a good number of Dutch investors, companies and participants who always have appreciated such events.

Mr Selvan Kannan (Value Consultants) conducted the Moderation with seamless flair in ensuring interactions to bring out the best of the speakers and the august audience that were rapt in attention. All prominent media persons were present to partake the message on the latest on the sustainability!

The event concluded grandly with take home points and also gathering with dinner. Mr Rambabu from the NBSO did a good job in organizing this successfully once again as in continuation of several of them in the past.