Most grains used in feed are susceptible to mycotoxin contamination, causing severe economic losses all along feed value chains. As skyrocketing raw material prices force producers to include a higher proportion of economical cereal byproducts in the feed, the risks of mycotoxin contamination likely increase. In this article, we review why mycotoxins cause the damage they do – and how effective toxin-mitigating solutions prevent this damage.

Mycotoxin contamination of cereal byproducts requires solutions
Cereal byproducts may become more important feed ingredients as grain prices increase. But also from a sustainability point of view and considering population growth, using cereal byproducts in animal feed makes a lot of sense. Dried distiller’s grains with solubles (DDGS) are a good example of how byproducts from food processing industries can become high-quality animal feed.

Figure 1: Byproducts are a crucial protein source (data from FEFAC Feed & Food 2021 report)
Still, research on what happens to mycotoxins during food processing shows that mycotoxins are concentrated into fractions that are commonly used as animal feed
(cf. Pinotti et al., 2016.) To safeguard animal health and performance when feeding lower-quality cereals, it is essential to monitor mycotoxin risks through regular testing and to use toxin-mitigating solutions.

Problematic effects of mycotoxins on the intestinal epithelium
Most mycotoxins are absorbed in the proximal part of the gastrointestinal tract. This absorption can be high, as in the case of aflatoxins (ca. 90%), but also very limited, as in the case of fumonisins (< 1%); moreover, it depends on the species. Importantly, a significant portion of unabsorbed toxins remains within the lumen of the gastrointestinal tract.

Importantly, studies based on realistic mycotoxin challenges (e.g., Burel et al., 2013) show that the mycotoxin levels necessary to trigger damaging processes are lower than the levels reported as safe by EFSA, the Food Safety Agency of the European Union. The ultimate consequences range from diminished nutrient absorption to inflammatory responses and pathogenic disorders in the animal (Figure 2).

1. Alteration of the intestinal barrier ‘s morphology and functionality
Several studies indicate that mycotoxins such as aflatoxin B1, DON, fumonisin B1, ochratoxin A, and T2, can increase the permeability of the intestinal epithelium of poultry and swine (e.g. Pinton & Oswald, 2014). This is mostly a consequence of the inhibition of protein synthesis.

As a result, there is an increase in the passage of antigens into the bloodstream (e.g., bacteria, viruses, and toxins). This increases the animal’s susceptibility to infectious enteric diseases. Moreover, the damage that mycotoxins cause to the intestinal barrier entails that they are also being absorbed at a higher rate.

2. Impaired immune function in the intestine
The intestine is a very active immune site, where several immuno-regulatory mechanisms simultaneously defend the body from harmful agents. Immune cells are affected by mycotoxins through the initiation of apoptosis, the inhibition or stimulation of cytokines, and the induction of oxidative stress.

For poultry production, one of the most severe enteric problems of bacterial origin is necrotic enteritis, which is caused by Clostridium perfringens toxins. Any agent capable of disrupting the gastrointestinal epithelium – e.g. mycotoxins such as DON, T2, and ochratoxin – promotes the development of necrotic enteritis.

3. Alteration of the intestinal microflora
Recent studies on the effect of various mycotoxins on the intestinal microbiota show that DON and other trichothecenes favor the colonization of coliform bacteria in pigs. DON and ochratoxin A also induce a greater invasion of Salmonella and their translocation to the bloodstream and vital organs in birds and pigs – even at non-cytotoxic concentrations.

It is known that fumonisin B1 may induce changes in the balance of sphingolipids at the cellular level, including for gastrointestinal cells. This facilitates the adhesion of pathogenic bacteria, increases in their populations, and prolongs infections, as has been shown for the case of E. coli. The colonization of the intestine of food-producing animals by pathogenic strains of E. coli and Salmonella also poses a risk for human health.

4. Interaction with bacterial toxins
When mycotoxins induce changes in the intestinal microbiota, this can lead to an increase in the endotoxin concentration in the intestinal lumen. Endotoxins promote the release of several cytokines that induce an enhanced immune response, causing inflammation, thus reducing feed consumption and animal performance, damage to vital organs, sepsis, and death of the animals in some cases.

The synergy between mycotoxins and endotoxins can result in an overstimulation of the immune system. The interaction between endotoxins and estrogenic agents such as zearalenone, for example, generates chronic inflammation and autoimmune disorders because immune cells have estrogen receptors, which are stimulated by the mycotoxin.

Increased mycotoxin risks through byproducts? Invest in mitigation solutions.
To prevent the detrimental consequences of mycotoxins on animal health and performance, proactive solutions are needed that support the intestinal epithelium’s digestive and immune functionality and help maintain a balanced microbiome in the GIT. As the current market conditions will likely engender a long-term shift towards the inclusion of more cereal byproducts in animal diets, this becomes even more important.

Trial data shows that EW Nutrition’s toxin-mitigating solution SOLIS MAX provides effective protection against feedborne mycotoxins. The synergistic combination of ingredients in SOLIS MAX mycotoxins from damaging the animals’ gastrointestinal tract and entering the blood stream:

In-vitro study shows SOLIS MAX’ strong mitigation effects against wide range of mycotoxins
Animal feed is often contaminated with two or more mycotoxins, making it important for an anti-mycotoxin agent to be effective against a wide range of different mycotoxins. A dose response evaluation of SOLIS MAX was conducted a at an independent laboratory in Spain, for inclusion levels of 0.10%, 0.15%, and 0.20% (equivalent to 1 kg, 1.5 kb, and 2 kg per ton of feed). A phosphate buffer solution at pH 7 was prepared to simulate intestinal conditions in which a portion of the mycotoxins may be released from the binder (desorption).

Each mycotoxin was tested separately by adding a challenge to buffer solutions, incubating for one hour at 41°C, to establish the base line (see table). At the same time a solution with the toxin challenge and SOLIS MAX was prepared, incubated, and analyzed for the residual mycotoxin. All analyses were carried out by high performance liquid chromatography (HPLC) with standard detectors.

The results demonstrate that SOLIS MAX is a very effective solution against the most common mycotoxins found in raw materials and animal feed, showing clear dose-response effects.

Mycotoxin risk management for better animal feed
A healthy gastrointestinal tract is crucial to animals’ overall health: it ensures that nutrients are optimally absorbed, it provides effective protection against pathogens through its immune function, and it is key to maintaining a well-balanced microflora. Even at levels considered safe by the European Union, mycotoxins can compromise different intestinal functions, resulting in lower productivity and susceptibility to disease.

The globalized feed trade, which spreads mycotoxins beyond their geographical origin, climate change and raw material market pressures only escalates the problem. On top of rigorous testing, producers should mitigate unavoidable mycotoxin exposures through the use of solutions such as SOLIS MAX – for stronger animal health, welfare, and productivity.

References are available on request.

Introduction
Poultry nutritionists must search for ways to lower the overall cost of feed as the price of dietary energy sources continues to rise steadily. As a result, they have at times opted to incorporate lower-quality energy feed ingredients as a solution to this problem. These methods may cause the birds to perform poorly in terms of feed conversion ratio, body weight gain, and overall low productivity. Feathered creatures are by nature omnivores that are designed from an early age to consume both plant and animal materials. But for several reasons, the diet of chickens is increasingly changing to a vegetarian diet. This change caused the loss of some important entities, such as creatine, a key substance in meat that is not found in plants. Creatine is a crucial compound for cellular energy production. Creatine phosphate is the primary substance responsible for supplying ATP, the cell’s energy source. When creatine is not obtained through diet, the body’s creatine levels decrease and must be replenished through endogenous amino acid synthesis. Poultry farming has experienced significant growth in recent years, with poultry production increasing by nearly four times since 1957. This growth has been primarily driven by the rise in carcass (+12%) and breast meat production (+50%). What if we could enhance embryo development by providing a readily available energy source to improve hatchling survival and the first days of life? This can be achieved by supplementing broiler breeders with creatine. Creatine enables muscle cells to generate additional energy by converting low-energy ADP back into ATP. While creatine is naturally present in muscle tissue and animal-derived foods, the concentrations in animal proteins can vary widely due to the quality of raw materials and the instability of creatine under harsh processing conditions. Moreover, animal protein is seldom included in animal feed, as most bird feed is composed of plant proteins and grains.

Benefits of Creatine Forerunner
Even though birds have the ability to produce their own creatine, the amount generated is insufficient to meet the demanding growth and performance needs of modern broilers. The early stages after hatching are crucial for the development of efficient broilers, as they require a significant amount of energy. This is why creatine plays a vital role in this process. While creatine can be transferred from the hen’s diet and synthesis to the egg, the levels passed on are typically low. By supplementing broilers with creatine, we can ensure that the embryo receives an additional energy reserve that can be utilized post-hatching. However, creatine is sensitive to heat and can be lost during the preparation of bird feed supplements.

A strategic solution is to include the creatine precursor guanidinoacetic acid (GAA) in the mix, which supports optimal nutritional conditions. GAA is converted to creatine in the liver and stored in muscle tissue, making it a valuable addition to animal feed for broilers.

Effects of Maternal Nutrition on Hatchability
New research from Israel has revealed significant findings that support the transfer of creatine from chicken to chicken when GAA (creatine precursor) is added.
Some research indicates that supplementing broilers with GAA may impact the accumulation of creatine in laying hens. The addition of GAA to chicken feed has been proven to boost the creatine levels in both egg yolk and albumin, with the most noticeable impact seen in the yolk, which is crucial for embryo development. By including dietary GAA (0.15%), the creatine content of the entire egg can be increased by over 40%.

GAA: What does it ENTAIL?
Natural amino acid derivative guanidinoacetic acid (GAA) is widely known for its pivotal function in the manufacture of creatine, a vital substance involved in the metabolism of cellular energy. GAA, sometimes referred to as betacyamine or glycocyamine, has been studied as a dietary supplement for increasing energy. In vertebrate animals, GAA is the sole direct precursor that produces creatine. Glycine and arginine are the building blocks for the synthesis of GAA, a metabolic intermediate product that is mostly produced in the kidney and pancreas. GAA is converted to creatine by methylation once it reaches the liver. In the creatine biosynthesis pathway, the primary regulated and rate-limiting step is the synthesis of GAA from arginine and glycine. Interestingly, this synthesis is accomplished in different organs, the first step (synthesis of guanidinoacetic acid from arginine and glycine) taking place in the kidney, the second one (synthesis of creatine from guanidinoacetic acid) in the liver. Thus, guanidinoacetate is synthesized in the kidney, and then transported to the liver where it is converted to creatine, which is then transported to its destination organs.

GAA Biosynthesis
The synthesis of guanidinoacetate requires two amino acids, arginine and glycine. Arginine transfers its amidino group to the amino group of glycine to produce ornithine and GAA, catalyzed by L-arginine: glycine amidino transferase (AGAT). Guanidinoacetate is then methylated by the methyl group of S-adenosylmethionine (SAM), which is synthesized from methionine. This reaction produces creatine and S-adenosylhomocysteine ​​(SAH) and is catalyzed by guanidinoacetate N-methyltransferase (GAMT). Creatine synthesis is an inter-organ metabolic process, with GAA synthesis occurring primarily in the kidney and GAA methylation occurring primarily in the liver. The addition of GAA for creatine synthesis imposes a methylation demand on the body because creatine synthesis is considered to be the major user of methyl groups from SAM (S-adenosyl methionine). Thus, methyl group of betaines can be used in transmethylation reactions for synthesis of creatine and may reduce the requirement for other methyl group donors such as methionine and choline. Betaine is an osmolyte that helps maintain cellular water homeostasis and serves as a methyl group donor, which are its two main metabolic functions. It has been shown that the antioxidant mechanism of betaine strengthens non-enzymatic antioxidant defenses.


Appropriate GAA Dose
The growth performance of broiler chickens may be successfully enhanced by dietary supplementation of 600-1200 mg/kg GAA. The lowest dose required to boost performance is 600 mg/kg GAA. GAA concentrations up to 1500 mg/kg feed did not affect broiler performance or mortality; However, at 3000 mg/kg feed, food intake and body weight decreased somewhat, although not significantly. Feed intake was significantly affected by the highest level of inclusion (6000 mg GAA/kg feed), resulting in a significant reduction in weight gain. GAA treatment had no apparent effect on mortality or feed efficiency.

Why is GAA Used?
· As a creatine precursor GAA plays an important role in energy metabolism.
– However, due to the instability of creatine in the production process and cost, GAA has been studied as an effective alternative to creatine supplements.
– GAA has been tested as a potential feed additive to improve energy utilization and growth performance in poultry.
– GAA has been combined with methionine to improve growth performance and may also act as an arginine sparing agent in birds.
– GAA supplementation increases growth, reproductive performance and meat quality in poultry.
– Among its many proven benefits, GAA effectively improves feed conversion ratio and animal performance.
– GAA has many roles outside of creatine, including stimulation of insulin secretion, neuromodulation and vasodilation.
– Supplemental GAA improves growth performance in heat-stressed chickens.
– Cold stress is another physical environmental stress that hugely impacts the poultry industry. During commercial broiler production, cool temperatures are the primary cause of ascites and related deterioration of growth performance. Dietary inclusion of 1.2 g/kg GAA and betaine improved FCR in broilers under cold stress, suggesting GAA can be used as an efficient supplement to improve the harmful effects of cold stress in broilers.
– Furthermore, GAA can be utilized as a feed supplement in intensive rearing systems to improve feed efficiency and minimize myopathies in the pectoral muscle.
– Supplemental GAA can be used to enhance the fertility rate and sperm penetration in aged broiler breeder hens, possibly by increasing ATP availability in sperm mitochondria, thereby increasing sperm motility and fertility rate.
– Another way that has the potential to increase the productivity of native chickens is to use betaine. Betaine has an effect as a methyl donor for methionine and its diverse physiological properties can improve the intestinal environment and increase the ability of feed absorption. Accumulation of betaine in cells may protect against osmotic stress.
– GAA is known to have an antibacterial effect.
– GAA is safe and potentially efficacious in poultry nutrition, supporting growth in chickens for fattening.

Conclusion
There is a growing body of research dedicated to determining the most effective methods for feeding day-old chicks in order to ensure they develop into healthy, rapidly growing birds. Solutions range from providing small, easily digestible feed pellets to utilizing specially designed feeders that allow young chicks to access their food with ease. Enhancing the nutritional content of eggs with creatine to better align with the physiological needs of modern broilers is a crucial step towards enhancing broiler production in terms of health, growth, and efficiency. Recent studies on using GAA as a creatine source have shown that incorporating GAA into the diet of broiler breeder hens is a practical and efficient approach to achieving this goal.

Mr. Ricky Thaper is the Treasurer of the Poultry Federation of India. With over 35 years of experience in the poultry industry, Mr. Thaper has participated in numerous specialized courses and programs worldwide. Throughout his career, Mr. Thaper has attended prestigious international events including the International Poultry Exposition in Atlanta, USA; the International Exposition for Food Processors in San Francisco, USA; the World’s Poultry Congress in Montreal, Canada; VIV Turkey in Istanbul, Turkey; SPACE Poultry and Livestock Exhibition in Rennes, France; and VIV EUROPE in Utrecht, The Netherlands, among others.

As part of the esteemed Cochran Fellowship Program, Mr. Thaper attended poultry and aqua feed preparation short course at Texas A&M University, USA in 2000. Additionally, he completed courses on extrusion processes at the Food Protein Research and Development Centre, Texas Engineering Experiment Station, Texas A&M University, in 2005, and on soybean processing at the National Soybean Research Centre, University of Illinois Urbana-Champaign, USA in 2008.

Mr. Thaper actively engages and collaborates with global poultry communities, advocating for industry advancements. His commitment to animal care and passion for the poultry sector has garnered him multiple awards at national and international events over the past three decades.

Furthermore, Mr. Thaper provides insights to the Reserve Bank of India (RBI) Inflation Analysis Team on future price movements and the food price outlook of poultry meat and feed at regular intervals. Mr. Thaper has authored several articles on the poultry sector, which have been published in numerous national and international journals. Additionally, he has delivered numerous lectures on various global platforms..

In an exclusive e-interview by Mr. Ravinder Kumar, Managing Editor of Poultry Creations, with Mr. Ricky Thaper, Treasurer of the Poultry Federation of India, discuss on the current state and future prospects of the poultry industry in India, along with insights into the country’s agricultural challenges and strategies for self-sufficiency.

Poultry Creations: What is the current level of poultry meat production and consumption in India? What projection do you have for the coming years?

Ricky Thaper: Poultry production in India has undergone significant growth in the last four decades, transitioning from conventional farming practices to commercial production systems with state-of-the-art technological interventions.

Currently, the total poultry population in India is 851.81 million (as per the 20th Livestock Census), with egg production reaching around 129.60 billion during 2021-22. According to the Food and Agriculture Organization Corporate Statistical Database (FAOSTAT) production data for 2021, India globally ranks second in egg production and fifth in meat production. Egg production in the country has increased from 78.48 billion in 2014-15 to 138.38 billion in 2022-23, with a Compound Annual Growth Rate (CAGR) of 7.35% over the past 9 years. India’s meat production has risen from 6.69 million tonnes (MTs) in 2014-15 (April-March) to 9.77 MT in 2022-23. The annual poultry meat production is estimated at 4.99 MT. The increase in average income and urban population has led to a tremendous increase in poultry demand and steady consumption growth over the years. Poultry meat production was only one million tonnes (MT) during 2001-2002-3. While the poultry sector is one of the fastest-growing sectors in the country, it is dominated by the wet market. According to a report by the Confederation of Indian Industry, the shift in demand from live birds to fresh chilled and frozen poultry products has been rather slow, and processing levels are also at a lower level of 6% of the total production. The aim is to increase processing to 20-30% of the output in the next decade. There is huge potential for India to increase poultry production through rapid improvements in genetic animal health and feeding practices.

Poultry Creations: How much of the supply of cereals and oilseeds is sourced from grains produced in India? Additionally, what proportion of imported grains does the poultry sector require?
Ricky Thaper: India has been self-sufficient in cereals such as rice and wheat, and the country has been the biggest global exporter of rice for the last several decades. In terms of oilseeds, India imports about 58% of its annual requirement of edible oils, mostly palm, soybean and sunflower oils. India’s domestic production of soybean ranks as the second-largest producer of oil after mustard seed. The demand for soymeal is largely met through domestic production. However, in 2021-22, India allowed 1.2 million tonnes of genetically modified (GM) soymeal to help the poultry industry after animal feed prices tripled in a year to a record high. In addition to soymeal, the poultry sector also uses maize as a key ingredient of poultry feed. However, with the government aiming to produce ethanol from maize instead of sugarcane, there may be a shortfall in domestic supplies, which would meet the demand of both poultry and the biofuel sector. India needs to allow imports of GM maize and focus on increasing domestic production as demand from poultry, the starch industry and the biofuel sectors are rising steadily.

Poultry Creations: India is making great efforts to become a self-sufficient nation in agriculture, except in the case of vegetable oils. Can it achieve this challenge, or will it, like China, eventually become a constant importer of certain products, as happened years ago with soybean meal?
Ricky Thaper: India is heavily dependent on imports for edible oil, as currently about 58% of the total cooking oil demand is met through imports. Edible oils (crude oils) such as palm, soybean and sunflower are imported from countries like Indonesia, Malaysia, Argentina and Ukraine. Although domestic production of oilseeds such as soybean, groundnut and mustard has been increasing, demand exceeds output. A palm oil mission is underway, but the country will likely continue importing edible oils for the next decade or so. India also imports pulses, including tur (pigeon pea), urad and masoor (lentils), primarily from countries like Myanmar, Mozambique, Tanzania, Canada and Australia. India aims to source urad and tur from Brazil and Argentina and there have been several discussions with South American countries regarding pulse imports. Presently, India’s annual consumption of pulses is around 28 million tonnes, while the country imported 3 MT of pulses in the 2023 calendar year. In the next decade, India is expected to continue its import dependence for cooking oils and pulses.

Dr. Sundus Gazal1, Dr. Sabahat Gazal2, Dr. Anvesha Bhan3 and Dr. Shalini Pandey4
1,2,3Division of Veterinary Microbiology and Immunology, SKUAST-Jammu
4Department of Veterinary Microbiology, RPS Veterinary College, Mahendragarh

Introduction:
Poultry farming is an integral part of the global food supply chain, meeting the demand for protein-rich meat and eggs. Achieving optimal growth, health, and productivity in poultry operations is essential for farmers to meet market demands and ensure profitability. A critical factor in achieving these goals lies in implementing effective feeding strategies. In this article, we will explore in-depth the various facets of poultry feeding that can lead to increased productivity, streamlined operations, and improved economic outcomes.

Nutrient Balance:
At the core of successful poultry feeding is providing a balanced and nutritionally rich diet as poultry convert feed into food products quickly, efficiently, and with relatively low environmental impact relative to other livestock. Their high rate of productivity results in relatively high nutrient needs. Poultry require a complex combination of nutrients including proteins, carbohydrates, fats, vitamins, and minerals for their growth and well-being. Feed ingredients for poultry diets are selected for the nutrients they can provide, the absence of anti-nutritional or toxic factors, their palatability or effect on voluntary feed intake, and their cost. Poultry require at least 38 nutrients in their diets in appropriate concentrations and balance. These nutritional requirements evolve as birds progress from chicks to mature individuals, necessitating careful adjustment of feed formulations at different growth stages depending on the requirements related to production (e.g., growth, feed efficiency, egg production), prevention of deficiency symptoms, and quality of poultry products.

Feed Formulation:
Feed formulation involves quantification of the amount of feed ingredients required to be combined to form a single uniform balanced diet for poultry which can supply all the nutritional requirements of the birds. Since feed accounts for 65-75% of total live production costs for most types of poultry throughout the world, a simple mistake in diet formulation can be extremely expensive for a poultry producer. It requires a thorough understanding of the nutrient requirements of the class of poultry (e.g., egg layers, meat chickens or breeders); feed ingredients in terms of nutrient composition and constraints in terms of nutrition and processing; and cost and availability of the ingredients. The quality of feed directly impacts the health and growth of poultry. Opting for high-quality ingredients ensures that the feed is easily digestible and minimizes wastage. In addition to energy and protein, the formulations should also contain supplements to provide minerals, vitamins and specific amino acids.

These supplements must be added to all diets as they provide essential nutrients necessary for health and performance. Modern feed formulations also contain a diverse range of non-nutritive additives, which may not be essential but have an important bearing on performance and health. A major factor to be considered in selecting these additives is their efficacy as they are used in only small quantities, which makes it particularly important that they are mixed carefully with the main ingredients so that they are evenly distributed. Beyond ingredient selection, the form of feed also matters. Pelleted or crumbled feeds have been shown to enhance feed efficiency, minimize waste, and improve nutrient absorption. There are several systems of feeding: free-choice or “cafeteria style” feeding of mash and grain, controlled feeding of mash and grain, feeding all mash, or other combinations of a complete feed. Each system should accommodate the specific needs of the flock, and be designed for flexibility, low maintenance, and reliability to keep installation and operating costs low. The choice of one of these feeding systems will depend mainly upon the size of the flock and the labour and equipment available.

Incorporating feed additives further supports digestive health and nutrient utilization. These additives are primarily included to improve the efficiency of the bird’s growth and/or laying capacity, prevent disease and improve feed utilisation. Common feed additives used in poultry diets include probiotics, prebiotics, antimicrobials, antioxidants, emulsifiers, binders, pH control agents, enzymes, flavour enhancers, artificial and nutritive sweeteners, colours, lubricants, etc. Modern intensive poultry production has achieved phenomenal gains in the efficient and economical production of high quality and safe chicken meat, eggs and poultry bioproducts by the use of properly balanced high quality feed and feed additives.

Feeding Programs:
Developing a structured feeding schedule is a cornerstone of effective poultry management. Birds of different ages have distinct nutritional requirements. Therefore, a well-designed feeding program must align with the specific age and purpose of the poultry – whether they are being raised for meat or egg production. Gradual transitions between feed formulations during growth phases prevent digestive disturbances and ensure a smooth progression from one growth stage to another.

Water Management:
Water is a critical, but often overlooked, nutrient. Uninterrupted access to clean and fresh water is a fundamental aspect of poultry health and growth. Adequate hydration plays a pivotal role in determining feed intake and metabolic processes. A consistent supply of clean water supports efficient nutrient absorption, aids in digestion, and contributes to the overall well-being of the birds. Effective water management complements the feeding strategy and maximizes its impact.

Feeding Space and Equipment:
Creating an environment that minimizes stress during feeding times is crucial. Sufficient feeding space is essential to prevent competition and aggression among birds, ensuring equitable access to feed. Without a good feed distribution and sufficient feeder space the smaller or less aggressive birds will not get their share of the available daily feed amount, and uniformity will suffer. Employing appropriate feeding equipment that minimizes wastage while facilitating easy access to feed enhances consumption efficiency and reduces unnecessary costs. A good feeder should be durable enough to withstand frequent cleaning; stable enough not to be knocked over; of the correct height and depth; bird proof (such that birds cannot get into it or roost in it); and equipped with a lip to prevent birds from spooning feed out onto the floor with their beaks. The height of the feed inside the feeder, which should never be more than one-third full, should be level with the back of the birds, to prevent them from scratching contaminated litter into the feeders and to limit feed wastage.
Feeders can be made of wood, sheet metal or bamboo, and are best suspended from the roof to keep rats out.

Natural Foraging and Enrichment:
Encouraging natural behaviors among poultry is vital for their welfare and productivity. Allowing outdoor access or enriching the indoor environment with opportunities for foraging, pecking, and exploration engages the birds both physically and mentally. Environmental enrichment strategies are used to help prevent boredom and improves the physical and mental wellbeing of the flock. It helps reduce bullying amongst flock members, improves mental and physical health, and decreases the likelihood of injuries. Enrichment strategies are aimed at increasing opportunities for the animals to engage in natural behaviours that they would normally do in the wild. The five different forms of enrichment include cognitive, foraging (food), social, sensory, and environmental. This engagement reduces stress levels and enhances overall health, translating into improved productivity.

Monitoring and Record Keeping: Record keeping involves taking notes about what happens on the farm and involves information with regards to feed, water, medicine, and other items used on the farm. It also includes documenting any problems or events that happen on the farm and includes regular assessment of the growth and well-being of the flock. Maintaining accurate records of key metrics such as feed consumption, weight gain, and mortality rates provides valuable insights into the success of the chosen approach. This data-driven approach empowers farmers to make informed adjustments and continuously refine their feeding strategy. Records tell a manager where the business/operation has been and the direction in which it is going. Records show the strength and weaknesses of the poultry operation. They provide useful insight to financial stability for the flock. If there are any shortcomings, records will show where adjustments can be made.

Health and Biosecurity:
A robust health management strategy is pivotal in ensuring optimal feed intake and growth. A poultry operation’s success or failure can be dramatically affected by biosecurity, which is the effective use of standard hygienic practices. Biosecurity comprises of the Structural biosecurity which includes all facets pertaining to facilities and equipment; and Operational biosecurity which refers to normal tasks carried out on a farm on a regular basis, such as staff entry, vehicle entry and disinfection, pest management, garbage disposal, etc. Stringent biosecurity measures help prevent the introduction and spread of diseases that can disrupt feed consumption and growth rates. Regular veterinary supervision is essential to monitor flock health, identify potential issues, and recommend appropriate interventions. A strong health foundation lays the groundwork for the effectiveness of the feeding strategy.

Adaptation and Innovation:
The field of poultry nutrition is dynamic, with new technologies and methodologies constantly emerging. Poultry farmers must stay informed about advancements and be willing to embrace innovative practices. Artificial intelligence is a powerful tool that could help poultry produces improve efficiency and address welfare and health challenges. This technology has many possible applications for poultry operations. Examples include machine learning, camera vision and acoustic monitoring to improve bird welfare and share data with veterinarians. Automation can be used to replace manual labor on poultry farms when it comes to repetitive tasks like checking bird welfare, removing welfare, vaccinations and managing litter. In addition to this, precision feeding, automated systems, and data analytics are examples of innovations that can fine-tune feed efficiency, reduce costs, and amplify overall productivity.

Economic Considerations:
Profitability is a central concern for poultry farmers. Feed is the major component of input cost, accounting for up to 70% of the total production cost. Effective feeding strategies strike a balance between input costs and output gains. Conducting comprehensive cost-benefit analyses empowers farmers to make informed decisions regarding feed formulations, feed conversion ratios (FCR), and other critical factors that directly influence the financial bottom line.

Conclusion:
Implementing a thoughtfully designed feeding strategy is the linchpin of successful poultry farming. By focusing on nutrient balance, feed formulation, feeding schedules, and other key elements, poultry farmers can elevate the productivity and profitability of their operations. Continuous monitoring, adaptability to new techniques, and unwavering commitment to bird health are instrumental in ensuring long-term success in the ever-evolving realm of poultry farming. Through these efforts, poultry farmers not only meet the global demand for food but also uphold the well-being of their flocks and the sustainability of their operations.