The two days PFI 37th AGM witnessed the presence of over 950 plus participants from across India and 111 sponsoring companies, reflecting the strength and unity of India’s poultry community. The AGM began with the lighting of the ceremonial lamp, symbolizing growth, progress and prosperity in the poultry sector.

Mr. Ranpal Dhanda, President, Poultry Federation of India, welcomed all participants, expressing heartfelt gratitude to all sponsoring companies for their valuable support in making this 37th AGM a grand success with their presence. PFI President said this PFI AGM is an occasion where the entire country’s poultry sector has gathered on a single platform to connect, share experiences and deliberate on the future course of action. The entire value chain of the poultry sector is present on this platform—ranging from farmers, breeders, feed millers, and integrators to medicine and equipment companies, doctors, scientists, and associations. And therein lies PFI’s greatest strength. Mr. Dhanda added we must place equal emphasis on technology, scientific knowledge, disease management, feed quality, genetics, biosecurity, and modern farming practices. Our aim is to ensure that the knowledge possessed by scientists and experts does not remain confined to conferences and laboratories; the benefits of research must reach the farm level. In this context, VIV Select India 2026 has been a significant milestone for us. Mr. Ranpal Dhanda further said India is a young nation today, and one of our greatest challenges is delivering affordable, high-quality nutrition to as many people as possible. Eggs and chicken play a vital role in this. For us, these are not merely poultry sector products; they are crucial components of nutritional and protein security. Therefore, in the future, PFI will vigorously advance the “Mission Protein India” initiative. We will strive to disseminate accurate, scientific information regarding the nutritional benefits of eggs and chicken to the public through awareness programs, social media, digital platforms, and other communication channels. Our objective is to address the misconceptions and misinformation surrounding poultry products in the country by presenting facts and scientific evidence. Today, we have many young professionals, entrepreneurs, veterinarians, and next-generation poultry farmers among us. PFI will strive to bring the youth into the fold of the organization, giving them an opportunity to voice their views and play a role in the future leadership of the sector. After all, the poultry sector of the next 10–20 years will be in the hands of today’s youth.

The inaugural address was followed by the Annual Report presented by
Mr. Ravinder Singh Sandhu, Secretary, who highlighted following activities being done by PFI in last one year.

Regarding the Bird Flu Vaccine Policy: Bird Flu has been a major concern for farmers. PFI has consistently raised the issue of LPAI and HPAI vaccines with the government. As you all know, the PFI team worked hard to secure permission for the LPAI vaccine and maintained continuous coordination with the Department of Animal Husbandry (Government of India) regarding the HPAI vaccine. PFI with support from other national poultry associations have achieved significant success in this regard; now, the HPAI vaccine can be manufactured in India and legally imported.

Efforts to ensure farmers can easily obtain the Pollution Board NOC: To address this, the PFI team held meetings with the Haryana government, advocating for the exclusion of the poultry sector from the ‘industry’ category regarding Pollution Board NOCs. We proposed a separate policy for poultry NOCs that requires minimal documentation. PFI Team is hopeful that the Haryana government will soon issue a notification on this matter.

Regarding Market Committee fees for maize and pearl millet (bajra) –Taking this issue seriously, the PFI team held a meeting with the Haryana government. This meeting took place under the chairmanship of our senior colleague and Honorable Cabinet Minister, Shri Mahipal Dhanda Ji, and was attended by the Chief Secretary of Haryana and senior officials from the Mandi Board; other poultry associations also participated alongside the PFI team.

Initiative for biogas plant subsidies for breeder and layer farming – Poultry waste poses a major challenge for our fellow farmers. The cost of installing biogas plants to dispose of this waste is very high; consequently, our team has voiced the farmers’ concerns to the Government of India, specifically requesting a subsidy of ₹1 crore for biogas plants.

Regarding rising Soya DOC prices – Our team conducted a survey to identify the underlying causes and discovered that soya stocks were being hoarded.
In response, we wrote to the PMO and the relevant ministry, urging them to impose an upper limit on soya stockpiling. This intervention halted the rise in soybean prices; while we had anticipated a sharp price surge due to hoarding, the situation was successfully brought under control.

Regarding maize quality and production – Thanks to the sustained efforts of the PFI team, we have observed a significant increase in maize production in the North this year compared to previous years. Through various maize-focused seminars, we have been consistently raising awareness among farmers about maize quality to ensure there is no shortage in the future, given the rising demand.

PFI purchases a plot for a laboratory – 400-square-yard commercial plot has been purchased in Panipat for the PFI laboratory. The project report is ready, and work is set to commence shortly. The laboratory will be completed soon, providing the poultry sector with enhanced technological support. Its primary objective is to offer farmers and the entire poultry sector superior technical support, accurate disease identification, and scientific information.

VIV Select India Exhibition- PFI has enabled even small-scale farmers to experience an international exhibition. Our team brought in thousands of farmers from across the country to provide them with insights into poultry-related technologies, ensuring that advanced technology reaches even the smallest of farmers. Thanks to everyone’s contribution, this exhibition was a resounding success. While we had initially planned to hold this event biennially, given its success and with your continued support, it will now be organized annually—with the next edition scheduled for April 21–23, 2027, at the Yashobhoomi Convention Centre.

Later the Financial Report was presented by Mr. Rahul Khatri, Treasurer, which was unanimously approved by all the PFI Members.

Mr. Sanjeev Gupta, Vice President (HQ) extended Vote of Thanks. Mr. Gupta extended special thanks to all PFI Executive Committee Members, Industry Leaders, Technical Speakers, Delegates Media partners and the entire management team for their dedicated efforts and teamwork.

Technical & Business Sessions – The day featured insightful presentations by leading industry experts and companies: Mr. Uday Singh Bayas, President, Indian Poultry Equipment Manufacturers Association (IPEMA) and Poultry India invited all the delegates present at PFI AGM to attend Poultry India Exhibition being organised at HITEX, Hyderabad on November 25-27, 2026. Later the sponsoring companies gave very interesting and education presentations. This was followed by several educating and informative technical presentations by Team Symbio, Dr. Ajeet Bishnoi, Dr. Harish & Dr. Rahul.

Dr. Rakesh Gupta, General Managet – Technical, Venkateshwara Hatcheries (VH Group) gave very impressive presentation on “Management of Immunosuppression in Broilers” which was very much appreciated by the delegates. There was good interaction after the presentation and Dr. Rakesh Gupta satisfactorily replied to all the questions.

Dr. Vijay Anand, Soy Excellence Center (SEC) India Center Lead, presentation on “Soy as a Continuing Foundation for the Feed Industry” was another engaging segment. The clarity of thoughts and practical approach provided the delegates with several valuable takeaways.

This was followed by presentation of certificates by PFI Core Team to the four toppers of Soy Excellence Center course, a good initiative by US Soybean Export Council.

A high-level panel discussion on “Indigenous Viral Strains for Poultry vaccines: Strengthening Disease Control Through India Specific Solutions” was there which was very well moderated by Dr. Nitin Vasantrao Kurkure and the distinguished panel included Dr. Premanshu Dandapat, Dr. NK Mahajan, Dr. Shirish Nigam, Dr. Sanjay Gavkare and Dr. Gowthaman. Press and Silver & Bronze category sponsors were felicitated for their continuous support, by presenting mementoes. Dr. Jeetendra Verma, Executive Committee Member, Poultry Federation of India, extended Vote of Thanks. The evening concluded with a musical program and cocktail dinner, offering networking opportunities and celebrating unity within the poultry fraternity.

The second day of the 37th Annual General Body Meeting of Poultry Federation of India continued with insightful policy sessions, dignitary addresses and recognition of excellence in the poultry sector.
The day began with welcome address by Mr. Ranpal Dhanda, President, Poultry Federation of India. He emphasised the Federation’s commitment to promoting scientific, profitable and sustainable poultry farming across India. The pace at which India’s poultry sector has grown over the last few decades is truly remarkable. Today, our country ranks among the world’s leading producers of eggs and chicken. According to the ICAR, the poultry sector is making a significant contribution to India’s food and nutritional security. We need to consider Where will India’s poultry sector be in the next ten years? And an even more important question is Are we prepared today for the challenges of the coming decade?

PFI President said “Poultry feed security is an essential part of India’s protein security.” If quality feed is not available at competitive prices, we will be unable to simultaneously achieve farmer profitability, affordable protein for consumers, and global competitiveness for the industry. Today, our scientists have made seeds available that allow us to achieve yields of up to 10–11 tonnes per hectare. I say this based on my own practical experience. For the past three years, I have been cultivating maize on approximately 20 acres, and I am achieving yields of up to 10–11 tonnes per hectare. However, looking at the country as a whole, the average maize productivity here currently stands at only about 3–4 tonnes per hectare. This implies that while we possess quality seeds and scientists have developed superior varieties, the major challenge lies in our inability to deliver these high-quality seeds to every farmer in sufficient quantities. Therefore, our future focus must be on ensuring that the high-quality, high-yield hybrid seeds available to us reach every farm and every farmer. These seeds should be made available at reasonable and subsidized rates so that small and medium-scale farmers can also utilize them.

Mr. Ranpal Dhanda said Our second priority is to transform disease surveillance into an “Early Warning System.” If animal feed represents our first challenge, disease management is our second major hurdle. Modern poultry farming is highly intensive and interconnected. A disease outbreak is not merely a problem for a single farm; it can become an issue for the entire cluster. Therefore, I propose the creation of a National Poultry Disease Surveillance Grid. We should develop an integrated system connecting — Farm → Veterinarian → District Laboratory → State Laboratory → National Reference Laboratory —through a digital network.

Mr. Dhanda added Our third priority is: Vaccination tailored to Indian conditions. India should become a leader in innovation not just a market in the field of poultry vaccines. When Indian science and Indian industry collaborate, Indian solutions can be developed for Indian challenges. Therefore, we urge that the “Indigenous Strain-Based Vaccine Development Programme” be further strengthened. We need to establish a framework wherein ICAR, Veterinary Universities, the Government, the Vaccine Industry, and the Poultry Industry collaborate to conduct research on priority disease.
This was followed by launch of Mission Protein India and its mascot by the Honourable Chief Guest Shri Mahipal Dhanda, Minister of Education, Government of Haryana, along with all the dignitaries on the dias.

Mission Protein India is an initiative by PFI in promoting protein awareness by launching an Instagram page titled “Mission Protein India.” This initiative will provide the general public with information regarding the nutritional value of protein. Our goal is to ensure that accurate, scientific information reaches everyone, enabling people to understand the importance of better nutrition for their health and adopt it into their lifestyles.

Later Mr. Vijay Sardana, Advocate, Supreme Court of India & Techno-Legal Advisor, Poultry Federation of India gave Keynote address. National Poultry Export Mission – On behalf of Poultry Federation of India, it was proposed to Establish a National Poultry Export Mission 2035, with PFI, DAHD, APEDA, MoFPI, Commerce Ministry and relevant state governments working against annual milestones. The Proposed US$10 Billion Export Basket. India should move progressively from bulk shipments to specification-based shipments. The buyer should be able to specify: weight + cut + fat level + packaging + certification + microbiological standard + halal status + traceability. That is how a commodity becomes a differentiated export product. The objective should be to establish Indian processing companies as international suppliers.

Dr. Sunil Neelam, ICAR-Indian Institute of Maize Research gave interesting and highly appreciated presentation on “Strategy to Meet Maize Requirement for Poultry in Changing Scenarios”.

This was followed by address by Mr. Ashok Thakur, Guest of Honour and Director, National Agricultural Cooperative Marketing Federation of India (NAFED). Mr. Thakur offered all the support to poultry sector as it’s creating lot of employment among young generation. His emphasis on strengthening protein security, feed security, farmer welfare and sustainable growth provided important direction for the sector.

The honourable Chief Guest, Shri Mahipal Dhanda, Minister of Education, Government of Haryana addressed the gathering which was truly insightful and inspiring. It was indeed an honour and privilege to hear his valuable thoughts and guidance. The clarity of his vision and his commitment to working closely with industry stakeholders were highly appreciated by all the delegates. The honourable Chief Guest concluded by saying together, let us take Indian Poultry to greater heights and contribute meaningfully to the vision of a Healthy, Prosperous and Viksit Bharat.

Mr. Ricky Thaper, Joint Secretary, delivered The Vote of Thanks by appreciating Hon’ble Chief Guest Shri Mahipal Dhanda Ji, Hon’ble Education Minister, Government of Haryana, and the Guest of Honours for graciously sparing their valuable time to join and bless the 37th AGM with their presence and extended deep appreciation to all 950 plus participants, 111 sponsoring companies, Speakers, Special Invites, Press and all PFI Executive Committee team for their contribution to making the two-day AGM a grand success.

Post lunch there were technical presentations by Mr. Anil Singh Tomar also Mr. Arvindra Singh. The Panel Discussion on “Beyond Maize and Soy-Alternative Feed Ingredients for Efficient and Cost-Effective Poultry Production”

was very nicely Moderatored by Dr. Tarun Shridhar and the panellist included Prof. Dr. PK Shukla, Dr. Ashok Kumar Pattanaik, Dr. Amit Das, Dr. Shiv Kumar Bhardwaj, Dr Nataraja Hulegondi and Dr. Ajay Deshpande. This was followed by the insightful addresses by leading voices from the poultry industry that added tremendous value to the AGM.

The poultry leader’s; Mr. Divya Gulati, Mr. Vasant Kumar, Mr. Madan Mohan Maity and Mr. Bahadur Ali’s perspectives highlighted the sector’s key challenges, emerging opportunities and the need for stronger collaboration among farmers, industry, scientists and policymakers.

Their valuable suggestions on the growth and future of India’s poultry sector reflected a deep understanding of the challenges and opportunities before the industry. The industry leaders brought valuable on-ground experience and practical insights, particularly on feed security, cost competitiveness, farmer sustainability, innovation and the future growth of Indian poultry. Their forward-looking thoughts and constructive suggestions provided meaningful direction for building a more resilient, sustainable and globally competitive poultry industry in India. The rich exchange of ideas truly reflected the strength, unity and collective vision of the poultry fraternity.

Later there was mementoes presentations to Special Guests & Poultry Industry Associations and Super Platinum, Platinum, Diamond & Gold Sponsors. Mr. Rahul Khatri, Treasurer, extended Vote of Thanks. The 37th AGM of the Poultry Federation of India concluded on a highly positive and inspiring note, reaffirming our collective commitment to the growth, sustainability and long-term strength of India’s poultry sector. The discussions, insights and interactions throughout the AGM reinforced one clear message: a strong poultry industry is essential for India’s protein security, farmer prosperity and food security. The evening concluded with a musical program and cocktail dinner, offering networking opportunities and celebrating unity within the poultry fraternity.

A Positive Step Towards Ease of Doing Business in Poultry – Ranpal Dhanda, President, Poultry Federation of India

Government officials and poultry sector representatives during the productive meeting

It was a privilege for the Poultry Federation of India delegation, led by PFI President Mr. Ranpal Dhanda, to meet Shri Mahipal Dhanda, Hon’ble Education Minister, Govt. of Haryana, to discuss key issues impacting the growth and development of the poultry sector in the state.

PFI Team extends the sincere gratitude to Hon’ble Minister Shri Mahipal Dhanda Ji for his proactive support and for facilitating a high-level meeting with Mr. Anurag Rastogi (IAS) Chief Secretary, Government of Haryana and other senior officials Mr. Arun Kumar Gupta, Principal Secretary to Chief Minister, Mr. Vinay Kumar, Chairman, Pollution Control Board and Dr. Prem Singh, Director, Animal Husbandry, Government of Haryana.

The delegation highlighted Haryana’s vital contribution to India’s poultry industry and submitted several recommendations aimed at improving the ease of doing business for poultry farmers. Poultry Federation of India Team is pleased that the Hon’ble Chief Secretary responded positively and directed the concerned departments to take action on several important reforms, including:
Simplification of Pollution Control Board guidelines for poultry farms.
Removal of Market Committee Fee on maize and bajra procured from other states, with an assurance of resolution within 10–15 days.
Exemption from Change of Land Use (CLU) requirements for poultry farms.
Promotion of egg consumption through the Sports Department and other government departments.
Formation of a Poultry Development Committee with representation from the poultry industry to strengthen policy formulation and address sectoral challenges.

Speaking on the occasion, Mr. Ranpal Dhanda, President, Poultry Federation of India, expressed gratitude to the Hon’ble Education Minister, the Hon’ble Chief Secretary, Principal Secretary, Director Animal Husbandry and other Government officials for their positive and constructive approach. These initiatives will reduce unnecessary regulatory hurdles, improve the ease of doing business, encourage investment, create employment opportunities, and further strengthen Haryana’s poultry sector.

The Poultry Federation of India looks forward to working closely with the Government of Haryana to translate these commitments into meaningful reforms that will benefit poultry farmers and contribute to the sustainable growth of one of the state’s most important agricultural sectors. Together, we are building a stronger, more progressive, and farmer-friendly poultry industry.

Global expertise meets local partnerships, the three-day show introduces a complete feed to food platform for India’s fastest-growing agribusiness sector


VIV Select India 2026 takes place from 22–24 April 2026 at Yashobhoomi Convention and Expo Centre, New Delhi, introducing the globally established VIV Worldwide platform to the Indian market for the first time. The three day business to business exhibition brings together international and domestic suppliers, industry leaders, and decision makers at a pivotal moment for India’s rapidly expanding animal protein sector.

Organised by VNU Exhibitions Europe, the international division of Royal Dutch Jaarbeurs, in strategic partnership with the Poultry Federation of India (PFI), VIV Select India has been developed as a long term platform to support technology transfer, business growth, and international collaboration within India’s livestock and animal protein industries.

Exhibitors and Technologies on Display
VIV Select India 2026 features over 130 exhibitors, representing a strong mix of Indian and international companies. Participation spans Europe, the Middle East, and Asia, underscoring India’s growing importance as a destination for innovation, investment, and long term collaboration in animal protein production.

The event is supported by a broad coalition of national and regional industry associations, reinforcing its role as a unifying platform for poultry, dairy, and allied livestock sectors.
The exhibition floor presents a comprehensive cross section of technologies and services designed to enhance productivity, efficiency, sustainability, and product quality across animal protein production. Visitors can expect solutions ranging from automation and precision systems to animal health, biosecurity, processing, and digital tools.

International and Indian companies such as Big Dutchman, JBT Marel India, Viscon Hatchery Automation, De Heus Animal Nutrition India, FAMSUN, Venky’s India, and Himalaya Wellness Company are among those confirmed—alongside many other technology providers serving integrators, producers, processors, and service companies.

VIV Square: Knowledge Exchange at the Core
VIV Square opens with a formal inaugural ceremony marked by the presence of senior industry leaders and government representatives, including Mr. Jeroen van Hooff, President & CEO of Royal Dutch Jaarbeurs and VNU Group, Mr. Ranpal Dhanda, President of the Poultry Federation of India, and Prof. S.P. Singh Baghel, Honorable Minister of State for Fisheries, Animal Husbandry & Dairying. The opening is further distinguished by participation from key public and diplomatic stakeholders such as Ms. Varsha Joshi, Additional Secretary, Department of Animal Husbandry & Dairying, Government of India, H.E. Ms. Marisa Gerards, Ambassador of the Kingdom of the Netherlands, and Shri Mahipal Dhanda, Education Minister of Haryana.

Across the three days, the programme includes expert-led sessions addressing critical developments in poultry production, dairy advancement, and animal health. Industry leaders from companies including Viscon Hatchery Automation, De Heus Animal Nutrition, JBT Marel, Venkateshwara Hatcheries (Ventri Biologicals), MSD Animal Health, HIPRA, CEVA, Holm & Laue, Binsar Farms, and Verka Dairy are all to share insights on topics such as automation and AI in production systems, nutrition strategies, processing performance, international dairy collaboration, and advances in vaccines and biologicals.

Patrick van Rooij, Project Manager – VIV Select India shares, “The poultry and livestock sectors are entering a phase where scale must be matched by efficiency, resilience, and smarter use of technology. VIV Select India has been developed to support that shift—by connecting the value chain, facilitating knowledge exchange, and giving professionals direct access to solutions that work in real production environments. This platform is as much about dialogue and learning as it is about business. Our goal is to create conversations that lead to stronger partnerships, better decisions, and long term value for the industry as a whole.”

Registration and Visitor Information
VIV Select India 2026 is open exclusively to trade professionals active across the animal protein and livestock value chain, including producers, integrators, processors, veterinarians, feed manufacturers, technology providers, consultants, policymakers, and industry media.

Visitor admission is free of charge and includes access to the full exhibition floor as well as all sessions at VIV Square, the show’s integrated knowledge programme. Advance online registration is recommended to ensure smooth entry and timely access to event updates and programme scheduling. The show is open during the event dates from 10:00 to 18:00.

Visitors can register online at india.viv.net/registration.

Poultry Federation of India (PFI) proudly recognised Mr. Shabbir Ahmed Khan for his remarkable 60+ years of dedicated and practical experience in the poultry industry during its 36th Annual General Meeting (AGM) held in Lucknow on 8th–9th October 2025.

Mr. Shabbir, one of the founding members of Poultry Federation of India, has been an integral part of the Federation’s journey since its inception 38 years ago, contributing immensely to the growth and development of India’s poultry sector. His lifelong commitment, visionary approach, and continuous support to small and medium poultry farmers have made him a highly respected figure in the industry.

With over six decades of hands-on experience, Mr. Shabbir Sahab’s unwavering dedication to poultry farming and his tireless service to farmers have made him a true inspiration.

Beyond being an industry stalwart, he is also an esteemed writer, having authored numerous insightful articles in several magazines in both Hindi and English that highlight the concerns, challenges, and aspirations of poultry farmers. Through his writings, he has consistently raised a strong voice for the poultry sector and advocated practical solutions for the issues faced by small farmers.

The recognition award was presented to Mr. Shabbir Ahmed Khan by Poultry Federation of India Team in honour of his outstanding contribution to the poultry industry and the Federation.

PFI extends its heartfelt appreciation to Mr. Shabbir Ahmed Khan for his invaluable contribution, wisdom, and lifelong service that continue to inspire generations within the Indian poultry fraternity.

Challenges are part of every sector, and poultry is no exception. Today, low rates are affecting farmers, producers, and allied players in some part of India. Yet history shows that every challenge has made our sector stronger, more resilient, and more innovative.

Indian poultry has faced feed cost fluctuations, disease outbreaks, and changing consumer habits – and yet it continues to grow, delivering affordable, nutritious protein to millions. What we face today is not a setback; it is a phase of adjustment, preparing us for the next stage of growth.

Poultry is more than the production of meat and eggs; it is the backbone of nutrition security for our nation. With a rising population and growing health awareness, the long-term demand for affordable, high-quality protein is undeniable. This fundamental truth ensures our market will rebound.

The way forward lies in unity and strong leadership. Poultry and Livestock Associations play a vital role in representing the sector. They continue to engage with the government on the challenges faced by poultry, advocating for policies that strengthen the industry. Every player in the sector must support these associations, because collective efforts amplify individual actions and create real impact.

Opportunities are immense when we work together:
-Optimizing feed efficiency to manage costs.
-Expanding processing and value addition to reach new markets.
-Building consumer awareness and strong poultry brands.
-Exploring exports to energize the sector further.

Government support is increasing, recognizing the vital role of livestock and agriculture. Poultry continues to generate livelihoods across rural India and contributes significantly to the economy.

The decision of the Poultry Federation of India to host its 36th AGM in Lucknow is a commendable initiative by the association. Lucknow, being centrally located in North India with excellent connectivity, serves as a strategic hub for bringing together poultry players from across the country. States such as Uttar Pradesh, Jharkhand, Chhattisgarh, Bihar, Rajasthan, Madhya Pradesh, Odisha, and West Bengal are emerging as strong growth markets, and this move will help strengthen participation, address state-specific opportunities, and further support the expansion and development of poultry across these regions.

Low prices today should not weaken confidence. Now is the time to plan, innovate, and prepare for tomorrow. Poultry embodies resilience, hard work, and the spirit to rise stronger after every challenge.

Stay positive. Work together. Support all regional and national level poultry and livestock associations in leading the way. Today’s challenges will become tomorrow’s stepping stones – and Indian poultry will continue its remarkable upward journey, stronger, smarter, and unstoppable.

May the upcoming festival of Deepawali illuminate the future of the Indian poultry sector, fostering growth, innovation, and resilience. Wishing all our readers and partners a Happy and Prosperous Deepawali.

The International Production & Processing Expo (IPPE) 2025 collaboration of three trade shows, International Feed Expo International Poultry Expo and International Meat Expo, organised at Georgia World Congress Center, Atlanta, USA from January 28-30, 2025, was another remarkable edition, drawing attendees from more than 130 countries. IPPE 2025 expo reaffirmed its position as world’s largest annual poultry & egg, meat & animal food industry event. IPPE 2025 hosted more than 1,300 exhibitors across 5,98,000 square feet of exhibit space, showcasing the latest technological advancements, services, and products focused on poultry.

International participation was significant, with strong representation from Latin America, Canada, Europe and Southeast Asia and South Asia. Attendees explored cutting-edge poultry processing equipment, automated systems, health and nutrition products and advanced feed solutions, positioning the event as the premier destination for poultry innovations. Networking & Education Poultry industry professionals connected through various activities, including the on-floor Discovery Zone interactions and Tech Talks sessions. IPPE fostered vital business collaborations, contract signing and strategic alliances, contributing to long-term industry growth. Attendees benefited from more than 80 learning sessions, covering key topics such as poultry health, sustainability, artificial intelligence, plant operations and industry innovations.

USSEC Showcases U.S. Soy’s Role in Global Feed and Food Solutions
The U.S. Soybean Export Council (USSEC) played an important role at IPPE 2025 organised at Georgia World Congress Center, Atlanta, USA from January 28-30, 2025, underscoring its extensive global reach and commitment to advancing animal nutrition through U.S. soy. Operating in over 80 countries across key regions, including Northeast Asia, Europe, South Asia, Sub-Saharan Africa, Southeast Asia, the Middle East, and North America, USSEC showcasing its leadership in promoting sustainable soy-based solutions for the poultry, dairy and aquaculture sectors.

At its dedicated booth, USSEC Board Members and Senior Management had been engaged actively with the trade visitors, offering insights into the latest industry trends and demonstrating how U.S. Soy contributes to improving global livestock feed systems. The team emphasized the vital role of soy as a major component of livestock feed, supplying essential protein and nutrients that enhance animal health and productivity. Through strategic dialogues and collaborative sessions, USSEC highlighted its initiatives aimed at fostering international trade, strengthening value chains, and supporting food security. The organization’s experts shared real-world success stories from various regions, illustrating how partnerships with industry players drive advancements in feed technology, animal nutrition and sustainability.

The Soy Excellence Center (SEC), an initiative by USSEC, which offers basic certificate courses in Poultry, Feed Milling, Aquaculture, and Soy Food & Beverage to enhance industry expertise and sustainability was also highlighted at USSEC booth. These courses equip professionals with essential knowledge on feed formulations, efficient milling practices, aquaculture advancements and soy-based food innovations. Through expert-led training and interactive learning, SEC empowers emerging markets with technical skills that drive productivity and food security. By fostering a skilled workforce and promoting best practices, SEC strengthens the global soy value chain, reinforcing USSEC’s commitment to industry growth and sustainability.

Interactions at the USSEC booth provided attendees with valuable information on U.S. soy’s applications in modern feed formulations. By connecting global stakeholders, USSEC reaffirmed its commitment to creating a resilient and sustainable global food supply chain powered by U.S. Soy. Jim Sutter, CEO, USSEC, reinforced the industry’s dedication to innovation and sustainability, emphasizing the role of U.S. Soy in meeting global food and feed demands.

Indian Equipment Manufacturing Companies Shine at IPPE 2025

Indian poultry equipment manufacturers have demonstrated remarkable potential in the global market, driven by their commitment to quality and cost-effectiveness – A few Leading Indian Equipment manufacturers, Gartech Equipments Pvt. Ltd and Dhumal Industries participated in IPPE 2025 Expo showcased their cutting-edge innovations tailored for modern poultry operations. The Indian Poultry Equipment Manufacturers robust engineering solutions and competitive pricing have positioned them as trusted partners for international poultry producers. The growing presence of Indian equipment manufacturers at prominent global exhibitions like IPPE Expo, USA and in other European and South American Countries, underscores their capability to deliver world-class products, strengthening India’s reputation in the global poultry industry.

Indian Herbal and Pharmaceutical Companies Make an Impact at IPPE 2025

Indian pharmaceutical companies specializing in herbal and enzyme-based solutions are making significant strides in the international market – Some of major Indian Companies, Nurture Technology Pvt. Ltd., Lumis Biotech, Natural Remedies Private Limited, PVS Group of Companies, SK Biobiz Pvt. Ltd, Amorevet, Camlin Fine Sciences (CFS), Vinayak Ingredients Pvt. Ltd. participated at IPPE-2025. Through their booth, these Indian companies actively highlighted their advancements in natural feed additives, Herbal and poultry health products to delegates visiting IPPE Expo from around the Globe. By addressing the rising demand for sustainable and safe animal nutrition, these companies are successfully tapping into global opportunities.

Their efforts to combine traditional herbal knowledge with modern scientific innovations have bolstered India’s role as a key exporter in the animal health and feed supplement sector in international markets.

Technical presentations explored innovative solutions such as machine learning applications in chicken performance data and technology-driven customer support. IPPE 2025 provided an excellent platform for fostering industry collaboration and sustainable poultry breeding solutions. Highlighted educational programs included: International Poultry Scientific Forum, presentations on leading research on avian health, processing and nutrition, providing actionable insights for advancing poultry production.

Looking Ahead
With overwhelming positive feedback from participants and exhibitors, IPPE continues to be a vital platform for business growth, industry collaboration, and innovation. Organized by the U.S. Poultry & Egg Association, the American Feed Industry Association and the North American Meat Institute, IPPE sets new benchmarks in industry advancement.

As the poultry and animal food sectors evolve, IPPE remains at the forefront of shaping the future, driving technological progress, and strengthening global partnerships. The industry looks forward to another successful edition in Atlanta at the Georgia World Congress Center for the IPPE-2026, January 27 – 29, 2026.

Poultry Federation of India Team interacts with US Soybean Export Council Delegation on Feed and Farming in India & USA followed by visit to Khushboo Feed Mills Pvt Ltd Feed Unit and Farms

On April 21st, 2024, Poultry Federation of India Team and a high-level delegation from the United States had a good interactive meeting. The USA delegation comprised of Mr. Lance Rezac, Chairman of USSEC; Mr. Jim Sutter, CEO of USSEC; Mr. Brad Doyle, Board of Director of the American Soybean Association; Mr. Kevin Roepke, Regional Head of USSEC, SAASSA Region; Ms. Rebecca Joniskan, representing the Indiana State Poultry Association; Ms. Gretta Irwin, from the Iowa Turkey Federation and Mr. Jaison John, Country Lead India, USSEC. Later the delegation visited the Khushboo Feed Plant and Commercial Broiler Farm near Gurgaon, where they were warmly welcomed by Mr. Sanjeev Gupta, Mr. Rajeev Gupta and Mr. Ashish Gupta at their office.
During the visit, the US delegation expressed their appreciation for the significant expansion and modernization efforts witnessed within the Indian Poultry Industry.

Mr. Ricky Thaper, Treasurer, Poultry Federation of India provided updates on the activities of the Poultry Federation of India and about Indian Poultry Industry and Agricultural Dynamics. Mr. Thaper appreciated the global initiatives of USSEC in collaboration with various stakeholders of the poultry, aqua and livestock industry.

In a gesture of gratitude, the US delegation extended their thanks to the Poultry Federation of India Team and Khushboo Feed Mills Pvt. Ltd., for the enriching exposure to the Indian Poultry Industry.

Mr. Ricky Thaper is the Treasurer of the Poultry Federation of India. With over 35 years of experience in the poultry industry, Mr. Thaper has participated in numerous specialized courses and programs worldwide. Throughout his career, Mr. Thaper has attended prestigious international events including the International Poultry Exposition in Atlanta, USA; the International Exposition for Food Processors in San Francisco, USA; the World’s Poultry Congress in Montreal, Canada; VIV Turkey in Istanbul, Turkey; SPACE Poultry and Livestock Exhibition in Rennes, France; and VIV EUROPE in Utrecht, The Netherlands, among others.

As part of the esteemed Cochran Fellowship Program, Mr. Thaper attended poultry and aqua feed preparation short course at Texas A&M University, USA in 2000. Additionally, he completed courses on extrusion processes at the Food Protein Research and Development Centre, Texas Engineering Experiment Station, Texas A&M University, in 2005, and on soybean processing at the National Soybean Research Centre, University of Illinois Urbana-Champaign, USA in 2008.

Mr. Thaper actively engages and collaborates with global poultry communities, advocating for industry advancements. His commitment to animal care and passion for the poultry sector has garnered him multiple awards at national and international events over the past three decades.

Furthermore, Mr. Thaper provides insights to the Reserve Bank of India (RBI) Inflation Analysis Team on future price movements and the food price outlook of poultry meat and feed at regular intervals. Mr. Thaper has authored several articles on the poultry sector, which have been published in numerous national and international journals. Additionally, he has delivered numerous lectures on various global platforms..

In an exclusive e-interview by Mr. Ravinder Kumar, Managing Editor of Poultry Creations, with Mr. Ricky Thaper, Treasurer of the Poultry Federation of India, discuss on the current state and future prospects of the poultry industry in India, along with insights into the country’s agricultural challenges and strategies for self-sufficiency.

Poultry Creations: What is the current level of poultry meat production and consumption in India? What projection do you have for the coming years?

Ricky Thaper: Poultry production in India has undergone significant growth in the last four decades, transitioning from conventional farming practices to commercial production systems with state-of-the-art technological interventions.

Currently, the total poultry population in India is 851.81 million (as per the 20th Livestock Census), with egg production reaching around 129.60 billion during 2021-22. According to the Food and Agriculture Organization Corporate Statistical Database (FAOSTAT) production data for 2021, India globally ranks second in egg production and fifth in meat production. Egg production in the country has increased from 78.48 billion in 2014-15 to 138.38 billion in 2022-23, with a Compound Annual Growth Rate (CAGR) of 7.35% over the past 9 years. India’s meat production has risen from 6.69 million tonnes (MTs) in 2014-15 (April-March) to 9.77 MT in 2022-23. The annual poultry meat production is estimated at 4.99 MT. The increase in average income and urban population has led to a tremendous increase in poultry demand and steady consumption growth over the years. Poultry meat production was only one million tonnes (MT) during 2001-2002-3. While the poultry sector is one of the fastest-growing sectors in the country, it is dominated by the wet market. According to a report by the Confederation of Indian Industry, the shift in demand from live birds to fresh chilled and frozen poultry products has been rather slow, and processing levels are also at a lower level of 6% of the total production. The aim is to increase processing to 20-30% of the output in the next decade. There is huge potential for India to increase poultry production through rapid improvements in genetic animal health and feeding practices.

Poultry Creations: How much of the supply of cereals and oilseeds is sourced from grains produced in India? Additionally, what proportion of imported grains does the poultry sector require?
Ricky Thaper: India has been self-sufficient in cereals such as rice and wheat, and the country has been the biggest global exporter of rice for the last several decades. In terms of oilseeds, India imports about 58% of its annual requirement of edible oils, mostly palm, soybean and sunflower oils. India’s domestic production of soybean ranks as the second-largest producer of oil after mustard seed. The demand for soymeal is largely met through domestic production. However, in 2021-22, India allowed 1.2 million tonnes of genetically modified (GM) soymeal to help the poultry industry after animal feed prices tripled in a year to a record high. In addition to soymeal, the poultry sector also uses maize as a key ingredient of poultry feed. However, with the government aiming to produce ethanol from maize instead of sugarcane, there may be a shortfall in domestic supplies, which would meet the demand of both poultry and the biofuel sector. India needs to allow imports of GM maize and focus on increasing domestic production as demand from poultry, the starch industry and the biofuel sectors are rising steadily.

Poultry Creations: India is making great efforts to become a self-sufficient nation in agriculture, except in the case of vegetable oils. Can it achieve this challenge, or will it, like China, eventually become a constant importer of certain products, as happened years ago with soybean meal?
Ricky Thaper: India is heavily dependent on imports for edible oil, as currently about 58% of the total cooking oil demand is met through imports. Edible oils (crude oils) such as palm, soybean and sunflower are imported from countries like Indonesia, Malaysia, Argentina and Ukraine. Although domestic production of oilseeds such as soybean, groundnut and mustard has been increasing, demand exceeds output. A palm oil mission is underway, but the country will likely continue importing edible oils for the next decade or so. India also imports pulses, including tur (pigeon pea), urad and masoor (lentils), primarily from countries like Myanmar, Mozambique, Tanzania, Canada and Australia. India aims to source urad and tur from Brazil and Argentina and there have been several discussions with South American countries regarding pulse imports. Presently, India’s annual consumption of pulses is around 28 million tonnes, while the country imported 3 MT of pulses in the 2023 calendar year. In the next decade, India is expected to continue its import dependence for cooking oils and pulses.

In a historic moment, the Poultry Federation of India (PFI) and the USA Poultry and Eggs Export Council (USAPEEC) signed a Memorandum of Understanding (MOU) to collectively combat protein deficiency and promote the consumption of poultry and poultry products in India. The signing ceremony at Hotel The Oberoi, New Delhi on March 20, 2024, brought together esteemed representatives from both organizations, including Mr. Greg Tyler, President & CEO USA Poultry & Egg Export Council, Mr. Clay M. Hamilton, Agricultural Minister Counsellor for Agricultural Affairs, USDA, and Mr. Ramesh Khatri, Chairman, Mr. Sanjeev Gupta, Vice President (HQ), Mr. Ricky Thaper, Treasurer, Mr. Parveen Kumar, Vice-President-North Zone, Mr. Rahul Khatri and Mr. Jagdish from Poultry Federation of India. This partnership symbolizes a shared dedication to enhancing the nutritional landscape and fostering a healthier, protein-rich future.

Mr. Ricky Thaper, Treasurer, Poultry Federation of India highlighted the significance of this partnership in addressing critical nutritional needs and fostering international cooperation in the poultry industry. Mr. Thaper said that this occasion marked the beginning of what promises to be a fruitful collaboration aimed at enhancing nutritional standards and promoting economic growth in the poultry sector.

While addressing the gathering, Mr. Greg Tyler, President & CEO USA Poultry & Egg Export Council added that this collaborative approach encompasses a range of initiatives, including educational, research and development, expansion of market opportunities and campaigns to raise nutritional awareness. By combining their expertise, both organizations aspire to raise awareness about the nutritional advantages of poultry products.
 

Poultry Federation of India Team presented mementoes to Mr. Greg Tyler, Mr. Clay M. Hamilton and Ms. Devna Khanna. Later Ms. Devna Khanna, India Representative of USA Poultry & Egg Export Council, expressed gratitude to all attendees for their support and participation in this milestone event. This was followed by Trade Reception which provided an opportunity for networking among the invitees including USA Soybean and Corn Grower Farmers, Star Chefs from elite Hotels, Commodity Members, PFI Team and USAPEEC Team.

In this issue of Poultry Creations magazine, we extend a warm welcome to Dr. Shaveta Sood, Chief Commercial Officer (CCO) at Zamira Australia, under the compelling theme of “Pioneering Women in the Poultry Industry.”

“Dr Shaveta Sood is an accomplished professional with 15 years of spearheading functions in leadership role in strategic marketing and Techno commercial operations. A Turnaround specialist with demonstrated track record of developing short- and long-term business plans for nutrition companies in South Asia. Forwarding thinking person with experience in managing, leading and growing teams in cross functional verticals in Animal Nutrition and Healthcare Industry.”

In this exclusive feature, we delve into Dr. Shaveta Sood’s journey, achievements, insights, and her pioneering role in shaping the landscape of the poultry industry.

“Embrace challenges as opportunities for growth. Trust your abilities. Celebrate your achievements, learn from setbacks, and uplift those around you. Believe in prayers. Ask for help or advice from your seniors/mentors around you.”

Dr. Shaveta Sood

Poultry Creations: What inspired your entry into the poultry industry, and could you highlight a few key milestones that have defined your journey from a veterinarian to the Chief Commercial Officer at Zamira Australia?

Dr. Shaveta: My journey so far: I am born and brought up in a town of Himachal Pradesh called as Palampur. My parents are retired Government employees staying in HP. I have an elder brother working in Private Sector.

I stay in Pune with my husband who works in IT sector and a son studying in school. I am a proud pet parent of a Labrador..
I have completed my bachelor’s in veterinary sciences and master’s in animal nutrition from College of Veterinary and Animal Sciences Palampur in year 2007. I have also completed my Senior Management Program from IIM Kolkata in the year 2019-2021 which helps me to hone several functional competencies like operational efficiency, strategic decision making, organisational leadership, human resource management and understand the benefits of digital transformation.

I am secretary member of Vets in Private Welfare association, which is a platform for more than 350+ Veterinarians to associate on professional front as well as personal front.
Started my career working as Veterinarian in Animal Husbandry Department, Himachal Pradesh. Worked in various profiles of Product Manager in Polchem (Ceva), As Nutritionist in Pranav Agro, Group Marketing Head in Vetina. My last two assignments were working as National Sales Manager in Novus. Marketing & Speciality business Head in Adisseo, S.A. before joining in Zamira Australia as Chief Commercial Officer, South Asia, and Board of Directors in Zamira. As a Part of this esteemed Industry, I have attended various National and international conferences and forums.

During my career, I have received many recognitions from my past employers. I have opportunity to represent South Asia in presenting Global Marketing strategies and collaborate with industry experts to share knowledge on the latest innovations. I was also a speaker in the webinar organized by Indian Association of Women Veterinarians on Role of women vets and their contributions in Veterinary Profession. I am also awarded as an Inspiring Lady Veterinarians Award in the year 2021.

Apart from my professional commitments – I love reading, cooking, spending time and travelling with my family and friends.

Poultry Creations: As a pioneering figure in the poultry industry, what sparked your interest in animal health and nutrition during the early stages of your career?

Dr. Shaveta: In the early stages of my career, I found myself drawn to the world of animal health and nutrition through a combination of personal experiences and a deep-seated passion for Animals.

My initial exposure to veterinary sciences during my bachelor’s degree ignited a curiosity about the intricate relationship between what animals consume and their overall health. However, during my internship focussed on poultry farming that I truly recognized the pivotal role nutrition plays in the poultry industry and that realization struck me when I observed the direct impact of well-formulated diets on the growth, vitality, and disease resistance of the poultry flock. Witnessing the transformation of healthy, thriving birds fuelled my enthusiasm for exploring the science behind animal nutrition further. This prompted my decision to pursue a master’s in animal nutrition, where I delved into the complexities of feed formulation and the potential of feed additives to enhance performance.

As I navigated through my studies, I became acutely aware of the economic challenges faced by poultry farmers, particularly the significant portion of production costs attributed to feed. This realization became a driving force behind my desire to contribute to the industry’s growth and sustainability by optimizing feed efficiency and cost-effectiveness.

My mantra: –
Embrace challenges as opportunities for growth. Trust your abilities. Celebrate your achievements, learn from setbacks, and uplift those around you. Believe in prayers. Ask for help or advice from your seniors/mentors around you.

Poultry Creations: Can you highlight a specific moment or project in your career where you felt you were pioneering new approaches or breaking barriers in the Animal Healthcare industry?

Dr. Shaveta: Yes, there are many moments throughout the career which were exhilarating. One of the moments want to share that during my days of working with Vetina, as a Marketing Head, I was one the member who conceptualised and implemented the idea for the launch the concept of Pet Insurance. So, there were significant amount of strategic planning, research, and execution. It needs deep understanding of both the market and the evolving needs of pet owners. Being a Vet and a pet parent, I understand, an emotional connect and on the other side about pet diseases, diagnostic services, and age-related considerations which is required for the thoroughness of the approach. Launching the concept has long-term impact is a significant marker of success in Vetina and an evolution in Pet’s health.

Poultry Creations: What are some of the most significant challenges you’ve observed in the poultry industry throughout your career, especially concerning the role of women in leadership?

Dr. Shaveta: At the time I joined this industry there were very less females including Vets and Non-Vets who were working in Private sector in Poultry field. If there are females, they were more positioned in laboratories, R&D houses. In last 8-10 years things have changed a lot and many females are taking challenging jobs of working in fields like Sales and Marketing, Product Development, Business Development. They are working out their niche area. The challenges which I have seen and feel that women’s is work life balance. Being a professional with family obligations is a significant challenge for women in leadership roles. The demanding nature of Poultry Industry, long work hours and irregular work schedule can exacerbate difficulties in achieving work life balance.

Mentorship plays a pivotal role in shaping future in professional development but also help in navigate challenges in work environment. Sometimes, women are under presented in leadership positions. Limited access to resources, sometimes gender biasness. I suggest that females should always sought help from their Seniors in the Industry. I feel blessed that I have always received a lot of support and guidance from senior veterinarians/key stake holders which helps in shaping my career in this Poultry, Dairy and Companion Industry.

Poultry Creations: Given your expertise in animal nutrition, could you discuss any notable innovations or advancements you’ve witnessed that have positively impacted the poultry sector?

Dr. Shaveta: Yes, there are many notable innovations that have led to advancements in this Poultry industry. Advances in Precise nutrition have allowed more tailored and efficient feeding programs in Poultry. Precise Nutrition helps optimize growth, performance, and overall health status of animals. The development of functional feed additives like prebiotics, probiotic, enzymes and phytogenic that enhance nutrient utilization, improve gut health and improve immunity which contributes to overall performance and disease resistance. To control disease challenges use of anticoccidials in therapeutic doses have given an edge for improved gut health and performance. Right rotation and shuttle programs with the usage of high-quality sourcing of Anticoccidials make a difference in the health of birds. With the ever-growing demand of sustainable and environmentally friendly practices there is always need of alternative feed ingredients. Proactive approaches in gut health and enhancing immune systems have become essential components of Poultry Nutrition.

Although I feel, In India, there is much work needed in Nutrigenomics where studies regarding the interaction of Nutrition and Genome have led to deeper understanding how the nutrients influence gene expression in Poultry. The integration of digital technologies such as precision farming tools and sensors for real time monitoring of feed consumption, growth rates and health parameters.

Poultry Creations: As a leader, what strategies do you employ to navigate and overcome challenges, while also cultivating an environment that nurtures both growth and innovation among your team?

Dr. Shaveta: I believe that the key to success in team is open communication. Create an environment where team members feel comfortable sharing their ideas, concerns, and feedback. Regularly communicate the organizational goals, values, and expectations. One must be led by example – demonstrate the qualities and behaviours expect from your team, leading by example positive work culture. I believe in empowering of team by giving them autonomy and decision-making authority. Fostering of culture of continuous learning and professional development. Recognition of team members to boost morale of team members. Goal alignment with respect to the company’s purpose and direction. Flexibility in work to balance work life balance. I believe that effective leadership is a continuous process of learning and adaption.

Poultry Creations: Balancing multiple responsibilities is a skill you’ve demonstrated throughout your career. How do you manage the demands of strategic marketing, techno-commercial operations, and team development effectively?

Dr. Shaveta: The key to manage the demands of working profile is priority. To identify and prioritize the tasks based on their importance and urgency. Strong time management skills to allocate time efficiently, use of tools and techniques to avoid procrastination. In work, delegation of the task is very important. Empowering team to take responsibility of their own needs so that you can focus on high level strategies. A clear strategic plan to outline goals and objectives for marketing, techno-commercial operations, and team development. Cross functional collaboration between different departments and team. Continuous learning about the industry trends, technological advancements, and marketing strategies. Establish key performance indicators for each area of responsibility. Monitor regularly and analyse performance metrics in your work to track progress, identify areas of improvements and make data driven decisions wherever required.

In all my work experience, I have given edge to learn and adapt in response to changing market conditions, technological shifts and market dynamics. Embracing a mindset that welcomes change and view challenges as opportunities of growth. I must add the most important thing which we overlook during our growth and career is self-care. Balancing multiple responsibilities can be demanding so ensure that you prioritize self-care to avoid burn out and long-term effectiveness.

Poultry Creations: With challenges like high production costs and lower selling prices in the poultry industry, what ideas do you have to make things better and more profitable?

Dr. Shaveta: Yes, it’s a big challenge in current situation. Efficient feed mill management where we can work out accurate feed formulations. Embrace technology advancements such as automated feeding systems, data analytics to monitor and manage poultry production efficiently. To use sensors and IoT devices. Implement robust biosecurity systems. We should invest in energy efficient equipment and practices to reduce utility costs. Vertical integration like owing or partnering with feed mills, hatcheries, and processing plants. This allows better control over the entire production process, potentially reducing the costs and improving quality. Diversification of the products like speciality or organic poultry products that command higher prices in market. Be a market differentiator – sustainable practices, superior product quality to justify higher prices. Supply chain operations must be streamlined to reduce transportation and distribution costs. One should take advantage of various government incentives and grants that support sustainable and innovative practices in agriculture. One of the important tools is risk management to mitigate the impact of market fluctuations in feed and poultry products prices.

Poultry Creations: In a male-dominated industry, how do you manage the hurdles of solo travel and attending meetings? Could you share insights into your approach for successfully navigating these situations?

Dr. Shaveta: Preparation is the key, research the destination and understand local culture and plan your itinerary in advance. Prioritize your safety by choosing good accommodations, reliable transportation and always being aware of your surroundings. There are many tools in this era to stay connected with family like I always share my location with my family so that if I am not reachable, they should know my whereabouts. Attend meetings before and after seminars/conference. Be confident in your interactions. Speak assertively and maintain eye contact with professional appearance. Establish a support network around you. Learn new things continuously, respect cultural differences while you work. Try to take some breaths out of your hectic schedule to relax, unwind yourself.

Poultry Creations: As a pioneering woman in the poultry industry, how do you see the role of women evolving in leadership positions, and what advice would you give to aspiring women professionals?

Dr. Shaveta: There has been a lot of evolution of women in leadership positions like gradual increase of women representation in Poultry Industry in different positions like management, Research and Development, Sales, and Marketing etc. Many companies are giving importance to diversity in leadership as it brings different perspective, ideas, and problem-solving approaches. As more women are participating in education and fields in agriculture and allied sciences has always contributed to a larger pool of qualified professionals. I believe that this trend will continue as many as women will be joining this industry. As we all know that industry dynamics in changing in meat and milk production so there is more opportunity of work to do in the field like analytics, technology implementation and strategic thinking. Always embrace changes. Try to Maintain work life possible as much as possible.

Poultry Creations: What specific improvements and suggestions do you recommend for enhancing Poultry Creations, ensuring it becomes more engaging and resonates better with our readership?

Dr. Shaveta: Poultry Creations offer a diverse range of content, including articles, product understanding and industry news and updates. I have seen that the variety keeps readers interested and caters to different preferences within your audience. If there will be a user-generated content, it always fosters a sense of community and allows your audience to actively contribute to the platform. Create a feedback mechanism to understand your audience’s preference for improvement. Regularly reassessing and adapting your approach based on audience feedback and analytics will contribute to the ongoing success of Poultry Creations. I wish Poultry Creations best in future.