#PoultryEconomics – Vprint Infotech https://www.vprintinfotech.com Magazine Sun, 04 Oct 2026 10:10:16 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.7 https://www.vprintinfotech.com/wp-content/uploads/2023/08/logo-feb-150x150.jpg #PoultryEconomics – Vprint Infotech https://www.vprintinfotech.com 32 32 The Feed Trap https://www.vprintinfotech.com/the-feed-trap/ Sun, 04 Oct 2026 09:35:20 +0000 https://www.vprintinfotech.com/?p=7972 Walk into any wholesale market in north India this month and you will hear two contradictory stories at the same counter. Traders will tell you that eggs and chicken have rarely commanded better rates. Farmers standing next to them will tell you they are barely making money. Both are right, and the reason is a single line item: feed.

India is now the world’s second-largest egg producer and among the largest producers of broiler meat. The sector turns over roughly ₹2.7 lakh crore a year, accounts for about 16 per cent of livestock output, and supports close to five million livelihoods.

For a business that began as a rural side activity, it has become one of the fastest-compounding parts of Indian agriculture — poultry’s share of agriculture and allied output has climbed from 2.9 per cent in 2011–12 to 5.0 per cent in 2023–24.

A record price season
The headline numbers are strong. On 5 September, the National Egg Coordination Committee’s average declared rate stood at ₹5.64 per egg across 34 markets, ranging from ₹4.90 in Hospet to ₹6.20 in Kolkata. Delhi was quoted at ₹6.00, Barwala at ₹5.43 and Ludhiana at ₹5.48. That is a comfortable band for layer farms that were selling below ₹5 through much of last year.

Broilers have swung harder. Farm-gate live bird prices in the Delhi region touched ₹140 a kilogram in July against roughly ₹90 a year earlier, while retail chicken moved from about ₹240 to nearly ₹300 a kilogram. Prices have since cooled as the monsoon supply cycle normalised — north Indian integrators were quoting live bird in the mid-₹90s per kilogram in late August — but the annual average is still tracking well above FY25. Care Edge Ratings estimates broiler realisations recovered about 5 per cent year on year in FY26, with live bird averaging ₹99 a kilogram in February–March 2026, more than 20 per cent above the bird-flu-depressed fourth quarter of Fy25.
Data Box 1 · Necc Egg Rates, 5 September 2026 (₹ Per Egg)

Why the margin is not where the price is
Feed accounts for 65 to 70 per cent of the cost of producing a broiler and roughly 68 to 70 per cent of the cost of producing an egg. In a business with that cost structure, a 15 per cent move in feed wipes out a 10 per cent move in output prices. That is precisely what has happened this year.

Compound poultry feed is now selling at about ₹4,400 a quintal against roughly ₹3,600 a year ago. Maize, the energy backbone of the ration, has moved from ₹18–19 a kilogram in April to ₹27–28 a kilogram. Soybean is ruling near ₹6,900 a quintal, well above the ₹5,708 minimum support price for the 2026–27 season.

Data Box 2 · The Cost Side

Two structural forces are behind the maize spike. First, ethanol. Grain-based distilleries have become a large, price-insensitive buyer of maize, and poultry feed mills are now bidding against a sector backed by a national blending mandate. Nearly 60 per cent of India’s maize output already goes to livestock, with poultry alone accounting for roughly 47 per cent of livestock maize consumption. Second, soybean meal. India is short by an estimated 1.5 million tonnes ahead of the new crop, and soybean acreage this kharif is down 4.5 per cent year on year at 10.6 million hectares.

“India is short an estimated 1.5 million tonnes of soybean meal before the new crop arrives — and soybean acreage this season is down 4.5 per cent.”

The policy knot: imports, GM corn and a farm lobby
The livestock and feed industry have asked the Centre to permit imports of about 1.5 million tonnes of soybean meal to bridge the gap. The soybean processing industry has opposed the move, arguing that domestic supply is adequate and that imports would discourage farmers from expanding oilseed acreage. It is a familiar standoff: the same protein deficit, the same two lobbies, a different year.

Poultry industry representatives have also pressed for approval of genetically modified corn, on the argument that higher-yielding maize would give both the feed and ethanol industries cheaper raw material. Under this year’s trade arrangement with the United States, India retained protection on corn and soybean — both predominantly GM crops there — while agreeing to allow imports of distillers’ dried grains and red sorghum for animal feed. That is a partial valve, not a solution. DDGS can replace part of the energy component of a ration; it cannot replace the protein that soybean meal supplies.

For business readers, the policy question is simple to state and hard to settle: India cannot simultaneously run an aggressive ethanol programme, protect oilseed growers from imports, and supply a poultry sector growing at 7 to 8 per cent a year with cheap feed. Something has to give, and so far, the adjustment has been borne by poultry farmers and, downstream, by consumers.

Volumes keep climbing anywayRemarkably, none of this has slowed production. India produced 149.11 billion eggs in 2024–25, second only to China, with commercial farms accounting for about 84.5 per cent of output and backyard poultry the rest. CareEdge estimates egg output at around 155 billion in FY26, rising to roughly 163 billion in FY27, with total meat production moving from about 11 million tonnes to 12 million tonnes over the same period.

Data Box 3 · Production Trajectory

Poultry India puts broiler production growth at 6 to 7 per cent a year for 2026–27, concentrated in Andhra Pradesh, Tamil Nadu and Telangana, with the layer segment expanding more moderately on the back of productivity per bird, automation and value-added products. Andhra Pradesh alone accounts for 18.4 per cent of national egg output, Tamil Nadu 15.6 per cent and Telangana 13.0 per cent; the top five states together produce 64.4 per cent of India’s eggs.

Exports remain a modest but real business. India shipped poultry products worth USD 317.79 million in FY26, with the UAE, Oman, Maldives, Indonesia and Japan the leading destinations. Against a sector of roughly USD 31 billion, exports are still a rounding error — which is itself the opportunity, constrained mainly by disease-free-zone certification and processing infrastructure.

The demand headroom argument
The most persuasive case for investing in Indian poultry is not this year’s price cycle. It is the consumption gap. Per capita egg availability is around 100 to 105 eggs a year against the National Institute of Nutrition’s recommended 180. Per capita chicken consumption is roughly 5 kg a year against a global average close to 17.5 kg. Industry estimates suggest that a one-kilogram rise in per-person chicken consumption would add about 1.43 million tonnes of annual demand.

That headroom is being converted by three commercial forces rather than by policy: quick-service restaurants, organised retail, and the shift from live-bird wet markets to chilled and frozen products. Vertically integrated producers — who own the hatchery, the feed mill, the contract farms and increasingly the processing plant — have been the main beneficiaries, because integration is what buffers a business against the feed-price whiplash described above.
The value-of-output data makes the compounding visible. Poultry meat and eggs generated about ₹56,200 crore of output in 2011–12. By 2023–24 that figure was ₹2.67 lakh crore — a growth rate of 9.3 per cent a year for meat and 6.1 per cent for eggs, against 5.3 per cent for milk and 2.1 per cent for cereals.

“Poultry’s share of agriculture and allied output has risen from 2.9 per cent to 5.0 per cent in twelve years. Few segments of Indian agriculture have compounded faster.”

The recurring tax: disease and weather
Avian influenza remains the sector’s single largest tail risk, and 2026 has been an active year. India reported eleven H5N1 outbreaks on farms in Kerala in December, killing roughly 54,100 birds. In February, about 6,000 birds were culled at a research centre in Patna, with movement restrictions imposed across a nine-kilometre surveillance zone. In March, more than 22,000 birds were culled in Bilaspur district of Chhattisgarh, and in April Karnataka reported its first case of the year at a farm near Bengaluru.

The direct culling loss is rarely the biggest cost. The bigger hit is the demand shock: consumers step away from chicken for several weeks after every widely reported outbreak, and prices in unaffected states fall alongside those in affected ones. Q4 FY25 was a textbook case, and the strong February–March 2026 realisations look impressive partly because they are measured against that depressed base.

Weather has compounded the problem this season. A prolonged heat wave followed by a delayed and unevenly distributed monsoon raised bird mortality and cut egg production in several states, adding to the cost per marketable bird. For layer units, higher mortality in an inflated-feed environment is a double penalty: the feed has already been consumed before the bird is lost.

The industry’s answer, so far, is largely defensive — stronger vaccination protocols, farm-level biosecurity training and surveillance, alongside a push for indigenous vaccine development that would reduce cost for small and mid-sized farms.

What the ratings agencies see
For all the noise, the credit view is constructive. CareEdge describes FY26 as a year of stabilised operating performance — healthy production growth, resilient demand across retail, institutional and food-service channels, improved supply-demand balance and a recovery in profitability with a strong finish in the fourth quarter. Its FY27 outlook for the sector is stable.
The distinction worth drawing is between the organised and unorganised halves of the industry. Integrators with feed-buying scale, forward contracts and processing margins have ridden the cost cycle. Independent broiler and layer farmers, who buy feed at spot and sell birds at spot, have absorbed it. That gap is quietly accelerating consolidation — the most consequential structural trend in the sector right now, and one that will show up over the next few years in contract-farming penetration and in capital-market activity among the larger integrators.

Public support remains focused on the entrepreneurial end. The National Livestock Mission continues to offer a 50 per cent capital subsidy for parent farms, rural hatcheries and brooder-cum-mother units, aimed at small and rural producers rather than at large integrators. It builds capacity; it does not address the feed-price problem that is currently setting margins.

What to watch for the rest of FY27
• The soymeal decision. Whether the Centre permits the 1.5 million tonne import the livestock industry has requested is the single biggest swing factor for margins this year.
• New-crop maize and soybean arrivals. A good kharif arrival could pull feed back toward ₹4,000 a quintal; a poor one locks in current costs through the festive season.
• Ethanol demand for maize. The structural competitor for feed grain is not going away and will keep a floor under maize prices.
• Winter avian influenza. Outbreak seasonality peaks between December and March. Watch for demand shocks rather than culling losses.
• Festive and winter demand. Egg consumption typically strengthens from October, which should support NECC rates even if feed stays elevated.
• Consolidation and capital. Cost pressure is a filter. Expect more contract farming, more integration, and more interest in the sector from public and private capital.

“The bottom line for anyone with capital in this business: India’s poultry demand story is intact and structurally under-served, but 2026 has demonstrated that returns in this sector are set on the input side, not the output side. The operators who will do well over the next eighteen months are not the ones betting on higher chicken prices. They are the ones who have solved for feed.”

References are available on request.

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Feed Cost Volatility & Raw Material Availability in the Indian Poultry Sector https://www.vprintinfotech.com/feed-cost-volatility-raw-material-availability-in-the-indian-poultry-sector/ Tue, 16 Dec 2025 03:51:09 +0000 https://www.vprintinfotech.com/?p=7355 Feed Cost Volatility & Raw Material Availability in the Indian Poultry Sector
Prof. (Dr.) P.K. Shukla and Dr. Amitav Bhattacharyya
Department of Poultry Science, College of Veterinary Science and Animal Husbandry, Mathura (U.P.)
– President, Indian Poultry Science Association.
– Chairman, Scientific Panel 13 of FSSAI on Meat and Meat Products including poultry.
– Vice President, World Veterinary Poultry Association(I)

Abstract
Feed constitutes the largest single cost component in commercial poultry production, typically accounting for 60–75% of total production cost. In India, volatility in feed costs and irregular availability of key raw materials (maize, soybean/soybean meal, rapeseed meal, fishmeal, and others) have created recurring pressures on producer margins, market stability and food security. This article examines the drivers of feed cost volatility in the Indian poultry sector, assesses patterns of raw material availability, and evaluates short- and medium-term strategies used by industry and policymakers to manage risk. We synthesise recent market evidence (2023–2025), identify structural vulnerabilities—such as dependence on a narrow set of feed ingredients, fragmented procurement, and policy mismatches—and review practical mitigation strategies including alternative feed ingredients, feed formulation optimisation, vertical integration, risk-sharing contracts, and public policy interventions (market intelligence, buffer stocks, and targeted support). The article concludes with recommendations for research priorities and policy measures to improve resilience of the poultry value chain to feed cost and supply shocks. Key messages include: (1) diversification of feed ingredient base and adoption of precision feed formulation can materially reduce vulnerability; (2) industry–government coordination on trade and stock policy is essential to stabilise domestic supplies without harming producers or farmers; and (3) investment in local value chains (oilseed processing, maize storage, and by-product utilisation) plus real-time price information systems are high-impact, actionable steps.

Keywords
Feed cost, volatility, raw material availability, poultry, maize, soybean meal, rapeseed meal, India, risk management

1. Introduction
Poultry production in India is a rapidly expanding sector that plays a major role in animal-sourced protein supply and rural livelihoods. Feed cost remains the dominant expense for broiler and layer operations; fluctuations in feed ingredient prices directly translate into margin volatility for producers and price variability for consumers. The Indian feed matrix is dominated by maize (energy) and oilseed meals—primarily soybean meal—as the primary sources of energy and protein respectively. Rapid changes in global commodity markets, domestic crop yields driven by weather variability, policy changes (tariffs, minimum support prices), and trade disruptions have amplified feed input volatility in recent years. Reports and market analyses from 2023–2025 document episodic spikes and falls in ingredient prices, with corresponding effects on broiler and egg producers and regional market dislocations.


This paper systematically analyses drivers of feed cost volatility and raw material availability in India’s poultry sector, evaluates consequences across the value chain, and presents mitigation strategies with policy recommendations.

2. Scale and composition of poultry feed demand in India
The Indian poultry feed market is large and growing; recent industry estimates place the market value in 1.11 billion USD in 2024, with poultry feed comprising the lion’s share of the animal feed market. Poultry feed typically represents 60–75% of the cost of broiler production (varying by system and region), and maize and soybean meal together form the largest portion of feed formulations. Market reports project continued growth driven by rising protein demand, urbanisation and improved cold-chain and retail infrastructure and the Market size is expected to touch 2.02 billion USD by 2033.

3. Key feed raw materials: roles and supply characteristics

3.1 Maize (corn)
Maize is the principal energy source in poultry rations. Domestic maize production in India is concentrated in certain states (Maharashtra, Karnataka, Telangana, Andhra Pradesh, and others) and is highly seasonal. Maize price at mandis shows substantial spatial variability and seasonality; mandi price dashboards indicate continuing price swings across districts and markets. Maize accounts for a large share of the feed mix and therefore small percentage price changes in maize can significantly change total feed cost.
3.2 Soybean and soybean meal
Soybean is the main oilseed in India; soybean meal derived from oil extraction is the major protein source in poultry feed. Soybean/ soymeal price movements are influenced by domestic sowing area, yields, global soybean markets (U.S., Brazil, Argentina), and policy levers such as import/export duties and MSPs. Price indices show notable volatility over 2023–2025, impacting meal costs for feed mills.

3.3 Rapeseed/rape meal and other oilseed meals
Rapeseed meal and other oilseed by-products can substitute partially for soybean meal, depending on amino acid profile and anti-nutritional factors. Global demand shifts (for example, China’s import changes) can affect availability and price of rapeseed meal. Recent trade flows have seen China increase purchases of Indian rapeseed meal, affecting local supply-demand dynamics.

3.4 Fishmeal, meat-bone meal, and other protein concentrates
Fishmeal is used in some high-performance rations but is expensive and subject to marine resource constraints and import dynamics. Alternative protein sources (pulses, by-products, microbial proteins) remain in experimental or pilot phases for large-scale adoption in India.

3.5 By-products and alternative ingredients (DDGS, bakery waste, millet, pulses)
By-products (distillers dried grains with solubles—DDGS), local pulses, oilseed cakes, and agricultural residues can be used in formulations. Their utilisation depends on consistent supply, nutritive value, cost, and processing infrastructure.

4. Drivers of feed cost volatility


Feed cost volatility arises from an interplay of supply-side and demand-side factors. Major drivers include:
4.1 Weather, crop yields and climate risks
Weather shocks (droughts, unseasonal rains, floods) directly affect maize and soybean harvests. India’s monsoon variability and localised extreme events have produced year-on-year yield swings that ripple into feed markets.
4.2 Global commodity markets and trade linkages
Soybean and maize are global commodities; shifts in harvests in Brazil, the US and Argentina, along with currency movements and shipping costs, influence Indian domestic prices—especially when domestic supply is insufficient and imports or exports respond. For soymeal, global price trends were an important factor in 2024–2025 price fluctuations.
4.3 Policy and trade measures (MSP, import/export duties, subsidies)
Government measures such as minimum support prices (MSP) for oilseeds, import duty changes, and export controls can abruptly change domestic availability and prices. For example, MSP changes and state procurement interventions for soybeans and maize have been signalled as drivers of local price movements. Industry commentary has pointed to expected MSP-related maize/soybean price increases and consequent feed-cost pressure.
4.4 Biofuel and competing demand
Increasing demand for biofuels (producing ethanol from maize or oilseed-derived biodiesel) and food processing (edible oil demand) can redirect feed-grade grains toward other uses, tightening availability for feed.
4.5 Supply-chain and storage losses
India’s post-harvest handling, limited cold-storage/controlled-environment large-scale feed reserves in some regions, and fragmented procurement by smallholder farmers contribute to localized shortages and price spikes during lean months.
4.6 Disease outbreaks and market sentiment
Avian influenza outbreaks periodically depress demand for poultry meat and disrupt distribution channels, complicating producers’ ability to manage feed purchases and inventories. Downward price shocks in broiler market can lead to abrupt feed demand reductions (and vice versa), creating cyclical volatility.

5. Recent evidence (2023–2025): patterns and episodes
Recent studies and market reports highlight episodic volatility. Industry analyses and rating-agency reports documented significant corrections in broiler prices in early 2025 due to demand shocks from disease events, and analysts reported large swings in feed ingredient costs during FY2024–25. Price series for soybean meal and maize show variability across months, with soybean meal monthly indices demonstrating notable up-and-down swings in 2023–2025. Industry associations warned of feed-cost increases of 7–8% in specific years owing to MSP hikes and lower oilseed crops, and regional news reported local maize price increases that narrowed poultry margins.

6. Impact on poultry producers and value chain

6.1 Producer margins and market stability
Given feed’s dominant share in production cost, price increases in maize or soybean meal quickly compress producer margins. Smaller and mid-size producers—operating with narrow working capital—are particularly vulnerable and may be forced to reduce stocking density, delay restocking or exit, causing supply-side shocks.
6.2 Consumer prices and food security
Large feed cost shocks can translate into higher retail prices for meat and eggs, impacting affordability and consumption patterns, especially for low-income consumers.
6.3 Contract farming and backward linkages
Feed volatility influences contracting: integrators that can secure raw materials through backward integration or long-term contracts are better cushioned. Small independent farmers, by contrast, face higher input-price risk.
6.4 Investment and sectoral growth
Unpredictable input costs deter long-term investment in production capacity and in value-chain improvements (cold chain, processing), affecting sectoral growth trajectories.

7. Industry and technical mitigation strategies

To manage feed cost volatility and raw material shortages, poultry producers and feed mills deploy a combination of technical, commercial and managerial strategies:
7.1 Feed formulation optimisation and least-cost formulations
Modern feed mills use least-cost linear programming and precision formulation to rebalance rations when ingredient prices shift—substituting cheaper yet nutritionally acceptable ingredients while maintaining performance. Adoption of real-time formulation tools and laboratory quality checks improves response speed.
7.2 Ingredient substitution and use of alternatives
Use of alternative protein/energy sources (rapeseed meal, sunflower meal, local pulses, DDGS, millet by-products, and processed oilseed cakes) can reduce dependence on soybean meal. However, substitution must account for amino acid balance, digestibility, and anti-nutritional factors. Industry publications and trade articles list practical alternatives but caution about scale and consistency of supply.
7.3 By-product valorisation and localised sourcing
Using agro-industrial by-products (bakery waste, oil-extraction cakes from local mills, brewery wastes, and vegetable-processing residues) can lower costs if processed to ensure feed hygiene and nutritive stability.
7.4 Vertical integration and contract farming
Integrators invest upstream in feed mills, oilseed crushing units, maize procurement and storage. Contract farming for maize and oilseeds can secure supplies but requires well-designed contracts, extension services, and price-sharing mechanisms.
7.5 Hedging, forward buying and inventory management
Larger companies hedge exposure through forward purchase contracts, forward pricing arrangements, and by maintaining strategic inventories at critical times. Smaller producers lack these instruments; cooperatives or producer groups can pool purchases.
7.6 Feed efficiency and management
Improving feed conversion ratio (FCR) via genetics, health management, and precision feeding reduces feed required per unit of product and partially offsets price pressure.

8. Policy and institutional options
Policy measures and institutional mechanisms can mitigate volatility and improve raw material availability:
8.1 Market intelligence, price transparency and early warning systems
Timely, disaggregated market data on mandi prices, stock levels, and international signals helps stakeholders make informed procurement decisions. Public–private platforms can disseminate such data.
8.2 Trade policy calibration and temporary measures
Careful use of tariffs, import concessions and export restrictions can be deployed temporarily to stabilise domestic availability, but must be calibrated to avoid perverse incentives for farmers and traders. For example, import duties on vegetable oil and oilseed-derived products were adjusted in 2025 to support local farmers; such policies have complex downstream effects for feed users.
8.3 Encouraging domestic oilseed and maize production
Longer-term measures include supporting oilseed and maize productivity—through R&D, improved seeds, extension, and post-harvest storage—to reduce dependency on imports and narrow seasonal supply gaps.
8.4 Strategic buffer stocks and credit support
Targeted buffer stocks (at state or cooperative level) for critical feed ingredients and credit facilities for feed procurement during lean months can stabilise supplies for small producers.
8.5 Quality and safety standards for alternative ingredients
Regulatory clarity on the use of non-conventional ingredients and by-products (including testing, permissible inclusion rates, and safety) would accelerate adoption of substitutes.

9. Case studies and illustrative examples
9.1 Regional maize price surge impacting Namakkal farmers (Tamil Nadu)
Regional media reported maize price increases (e.g., reports of maize price rising from Rs 2,400 to Rs 2,800 per quintal in certain contexts), which narrowed producer profits and illustrated how regional price swings can rapidly erode margins in poultry-dense areas.
9.2 Anticipated feed-cost increase due to MSP and oilseed dynamics
Industry associations warned in 2025 that government MSP changes and expected soybean crop responses could raise feed costs by 7–8% in a season, highlighting the sensitivity of poultry margins to policy-induced price movement.
9.3 Rapeseed meal trade and global demand shift
Trade news in 2025 showed China increasing purchases of Indian rapeseed meal following tariffs on Canadian supplies; this affected local availability and price dynamics of an alternative protein feed ingredient. This example shows how distant policies can have immediate consequences for domestic feed availability.

10. Strategic recommendations (short-, medium-, long-term)


Below are actionable recommendations organised by time horizon and stakeholder.
10.1 For producers and industry (short to medium term)
1. Adopt dynamic feed formulation tools (least-cost and nutrient-constraint optimisers) to respond rapidly to price changes.
2. Farm purchasing cooperatives among small/mid-size producers to aggregate demand and negotiate forward contracts.
3. Invest in feed efficiency via genetics, health management (biosecurity, vaccination), and precision feeding to reduce FCR.
4. Explore regional alternative ingredients (subject to safety and nutritional validation) to diversify supply.
10.2 For feed manufacturers and integrators (short to medium term)
1. Backward integrate into oilseed crushing and maize procurement where feasible.
2. Strengthen quality-control labs to validate alternative ingredients and mix consistency.
3. Use hedging and forward buying selectively; offer producer-friendly contract products for small farmers.
10.3 For policymakers (medium to long term)
1. Enhance market transparency: Build or support real-time price and stock platforms for feed raw materials.
2. Calibrate trade policy to avoid unintended domestic shortages—use time-limited import concessions when domestic shortages are acute.
3. Support oilseed and maize productivity: incentivise improved seed adoption, crop diversification and investment in storage.
4. Facilitate safe use of by-products: create standards and guidelines for utilisation of agro-industrial by-products in feed.
5. Promote research on alternative protein sources (microbial proteins, insect meal, and pulses) to reduce long-run dependence on a narrow ingredient base.

11. Research gaps and future directions
Key research areas that could strengthen resilience include:
– Nutritional evaluation and scaling pathways for novel proteins (insect meal, single-cell proteins) under Indian conditions.
– Socio-economic studies of contracting models that allow input price risk-sharing between integrators and farmers.
– Systems-level modelling of supply shocks and policy responses to evaluate trade-offs between farmer incomes, consumer prices and food security.
– Life-cycle assessments of alternative feed ingredients to ensure environmental sustainability with cost-effectiveness.

12. Conclusion
Feed cost volatility and raw material availability are structural challenges for the Indian poultry sector with both immediate and long-term implications. The dominance of maize and soybean meal in the ration, combined with weather sensitivity, global market linkages, and policy dynamics, creates recurring vulnerability.
However, a combination of industry practices (formulation optimisation, alternative ingredients, vertical integration), collective action (cooperatives, contract purchasing), and well-calibrated policy measures (market information, targeted trade measures, productivity support) can materially reduce exposure and enhance resilience. Concerted action across stakeholders—feed mills, producers, input suppliers, researchers and policymakers—will be necessary to stabilise costs, protect producer margins, and ensure reliable, affordable availability of poultry products for consumers.

References are available on request.

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