#poultrybusiness – Vprint Infotech https://www.vprintinfotech.com Magazine Tue, 06 Oct 2026 11:16:32 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.7 https://www.vprintinfotech.com/wp-content/uploads/2023/08/logo-feb-150x150.jpg #poultrybusiness – Vprint Infotech https://www.vprintinfotech.com 32 32 The 37th Annual General Body Meeting (AGM) of the Poultry Federation of India on September 23-24, 2026 at Hotel Grand Hyatt, Kochi (Kerala) – A Grand Success https://www.vprintinfotech.com/the-37th-annual-general-body-meeting-agm-of-the-poultry-federation-of-india/ Tue, 06 Oct 2026 11:13:49 +0000 https://www.vprintinfotech.com/?p=8018

 

The two days PFI 37th AGM witnessed the presence of over 950 plus participants from across India and 111 sponsoring companies, reflecting the strength and unity of India’s poultry community. The AGM began with the lighting of the ceremonial lamp, symbolizing growth, progress and prosperity in the poultry sector.


Mr. Ranpal Dhanda, President, Poultry Federation of India, welcomed all participants, expressing heartfelt gratitude to all sponsoring companies for their valuable support in making this 37th AGM a grand success with their presence. PFI President said this PFI AGM is an occasion where the entire country’s poultry sector has gathered on a single platform to connect, share experiences and deliberate on the future course of action. The entire value chain of the poultry sector is present on this platform—ranging from farmers, breeders, feed millers, and integrators to medicine and equipment companies, doctors, scientists, and associations. And therein lies PFI’s greatest strength. Mr. Dhanda added we must place equal emphasis on technology, scientific knowledge, disease management, feed quality, genetics, biosecurity, and modern farming practices. Our aim is to ensure that the knowledge possessed by scientists and experts does not remain confined to conferences and laboratories; the benefits of research must reach the farm level. In this context, VIV Select India 2026 has been a significant milestone for us. Mr. Ranpal Dhanda further said India is a young nation today, and one of our greatest challenges is delivering affordable, high-quality nutrition to as many people as possible. Eggs and chicken play a vital role in this. For us, these are not merely poultry sector products; they are crucial components of nutritional and protein security. Therefore, in the future, PFI will vigorously advance the “Mission Protein India” initiative. We will strive to disseminate accurate, scientific information regarding the nutritional benefits of eggs and chicken to the public through awareness programs, social media, digital platforms, and other communication channels. Our objective is to address the misconceptions and misinformation surrounding poultry products in the country by presenting facts and scientific evidence. Today, we have many young professionals, entrepreneurs, veterinarians, and next-generation poultry farmers among us. PFI will strive to bring the youth into the fold of the organization, giving them an opportunity to voice their views and play a role in the future leadership of the sector. After all, the poultry sector of the next 10–20 years will be in the hands of today’s youth.

The inaugural address was followed by the Annual Report presented by
Mr. Ravinder Singh Sandhu, Secretary, who highlighted following activities being done by PFI in last one year.

Regarding the Bird Flu Vaccine Policy: Bird Flu has been a major concern for farmers. PFI has consistently raised the issue of LPAI and HPAI vaccines with the government. As you all know, the PFI team worked hard to secure permission for the LPAI vaccine and maintained continuous coordination with the Department of Animal Husbandry (Government of India) regarding the HPAI vaccine. PFI with support from other national poultry associations have achieved significant success in this regard; now, the HPAI vaccine can be manufactured in India and legally imported.

Efforts to ensure farmers can easily obtain the Pollution Board NOC: To address this, the PFI team held meetings with the Haryana government, advocating for the exclusion of the poultry sector from the ‘industry’ category regarding Pollution Board NOCs. We proposed a separate policy for poultry NOCs that requires minimal documentation. PFI Team is hopeful that the Haryana government will soon issue a notification on this matter.

Regarding Market Committee fees for maize and pearl millet (bajra) –Taking this issue seriously, the PFI team held a meeting with the Haryana government. This meeting took place under the chairmanship of our senior colleague and Honorable Cabinet Minister, Shri Mahipal Dhanda Ji, and was attended by the Chief Secretary of Haryana and senior officials from the Mandi Board; other poultry associations also participated alongside the PFI team.

Initiative for biogas plant subsidies for breeder and layer farming – Poultry waste poses a major challenge for our fellow farmers. The cost of installing biogas plants to dispose of this waste is very high; consequently, our team has voiced the farmers’ concerns to the Government of India, specifically requesting a subsidy of ₹1 crore for biogas plants.

Regarding rising Soya DOC prices – Our team conducted a survey to identify the underlying causes and discovered that soya stocks were being hoarded.
In response, we wrote to the PMO and the relevant ministry, urging them to impose an upper limit on soya stockpiling. This intervention halted the rise in soybean prices; while we had anticipated a sharp price surge due to hoarding, the situation was successfully brought under control.

Regarding maize quality and production – Thanks to the sustained efforts of the PFI team, we have observed a significant increase in maize production in the North this year compared to previous years. Through various maize-focused seminars, we have been consistently raising awareness among farmers about maize quality to ensure there is no shortage in the future, given the rising demand.

PFI purchases a plot for a laboratory – 400-square-yard commercial plot has been purchased in Panipat for the PFI laboratory. The project report is ready, and work is set to commence shortly. The laboratory will be completed soon, providing the poultry sector with enhanced technological support. Its primary objective is to offer farmers and the entire poultry sector superior technical support, accurate disease identification, and scientific information.

VIV Select India Exhibition- PFI has enabled even small-scale farmers to experience an international exhibition. Our team brought in thousands of farmers from across the country to provide them with insights into poultry-related technologies, ensuring that advanced technology reaches even the smallest of farmers. Thanks to everyone’s contribution, this exhibition was a resounding success. While we had initially planned to hold this event biennially, given its success and with your continued support, it will now be organized annually—with the next edition scheduled for April 21–23, 2027, at the Yashobhoomi Convention Centre.

Later the Financial Report was presented by Mr. Rahul Khatri, Treasurer, which was unanimously approved by all the PFI Members.

Mr. Sanjeev Gupta, Vice President (HQ) extended Vote of Thanks. Mr. Gupta extended special thanks to all PFI Executive Committee Members, Industry Leaders, Technical Speakers, Delegates Media partners and the entire management team for their dedicated efforts and teamwork.

Technical & Business Sessions – The day featured insightful presentations by leading industry experts and companies: Mr. Uday Singh Bayas, President, Indian Poultry Equipment Manufacturers Association (IPEMA) and Poultry India invited all the delegates present at PFI AGM to attend Poultry India Exhibition being organised at HITEX, Hyderabad on November 25-27, 2026. Later the sponsoring companies gave very interesting and education presentations. This was followed by several educating and informative technical presentations by Team Symbio, Dr. Ajeet Bishnoi, Dr. Harish & Dr. Rahul.

Dr. Rakesh Gupta, General Managet – Technical, Venkateshwara Hatcheries (VH Group) gave very impressive presentation on “Management of Immunosuppression in Broilers” which was very much appreciated by the delegates. There was good interaction after the presentation and Dr. Rakesh Gupta satisfactorily replied to all the questions.

Dr. Vijay Anand, Soy Excellence Center (SEC) India Center Lead, presentation on “Soy as a Continuing Foundation for the Feed Industry” was another engaging segment. The clarity of thoughts and practical approach provided the delegates with several valuable takeaways.


This was followed by presentation of certificates by PFI Core Team to the four toppers of Soy Excellence Center course, a good initiative by US Soybean Export Council.

A high-level panel discussion on “Indigenous Viral Strains for Poultry vaccines: Strengthening Disease Control Through India Specific Solutions” was there which was very well moderated by Dr. Nitin Vasantrao Kurkure and the distinguished panel included Dr. Premanshu Dandapat, Dr. NK Mahajan, Dr. Shirish Nigam, Dr. Sanjay Gavkare and Dr. Gowthaman. Press and Silver & Bronze category sponsors were felicitated for their continuous support, by presenting mementoes. Dr. Jeetendra Verma, Executive Committee Member, Poultry Federation of India, extended Vote of Thanks. The evening concluded with a musical program and cocktail dinner, offering networking opportunities and celebrating unity within the poultry fraternity.

The second day of the 37th Annual General Body Meeting of Poultry Federation of India continued with insightful policy sessions, dignitary addresses and recognition of excellence in the poultry sector.
The day began with welcome address by Mr. Ranpal Dhanda, President, Poultry Federation of India. He emphasised the Federation’s commitment to promoting scientific, profitable and sustainable poultry farming across India. The pace at which India’s poultry sector has grown over the last few decades is truly remarkable. Today, our country ranks among the world’s leading producers of eggs and chicken. According to the ICAR, the poultry sector is making a significant contribution to India’s food and nutritional security. We need to consider Where will India’s poultry sector be in the next ten years? And an even more important question is Are we prepared today for the challenges of the coming decade?

PFI President said “Poultry feed security is an essential part of India’s protein security.” If quality feed is not available at competitive prices, we will be unable to simultaneously achieve farmer profitability, affordable protein for consumers, and global competitiveness for the industry. Today, our scientists have made seeds available that allow us to achieve yields of up to 10–11 tonnes per hectare. I say this based on my own practical experience. For the past three years, I have been cultivating maize on approximately 20 acres, and I am achieving yields of up to 10–11 tonnes per hectare. However, looking at the country as a whole, the average maize productivity here currently stands at only about 3–4 tonnes per hectare. This implies that while we possess quality seeds and scientists have developed superior varieties, the major challenge lies in our inability to deliver these high-quality seeds to every farmer in sufficient quantities. Therefore, our future focus must be on ensuring that the high-quality, high-yield hybrid seeds available to us reach every farm and every farmer. These seeds should be made available at reasonable and subsidized rates so that small and medium-scale farmers can also utilize them.

Mr. Ranpal Dhanda said Our second priority is to transform disease surveillance into an “Early Warning System.” If animal feed represents our first challenge, disease management is our second major hurdle. Modern poultry farming is highly intensive and interconnected. A disease outbreak is not merely a problem for a single farm; it can become an issue for the entire cluster. Therefore, I propose the creation of a National Poultry Disease Surveillance Grid. We should develop an integrated system connecting — Farm → Veterinarian → District Laboratory → State Laboratory → National Reference Laboratory —through a digital network.

Mr. Dhanda added Our third priority is: Vaccination tailored to Indian conditions. India should become a leader in innovation not just a market in the field of poultry vaccines. When Indian science and Indian industry collaborate, Indian solutions can be developed for Indian challenges. Therefore, we urge that the “Indigenous Strain-Based Vaccine Development Programme” be further strengthened. We need to establish a framework wherein ICAR, Veterinary Universities, the Government, the Vaccine Industry, and the Poultry Industry collaborate to conduct research on priority disease.
This was followed by launch of Mission Protein India and its mascot by the Honourable Chief Guest Shri Mahipal Dhanda, Minister of Education, Government of Haryana, along with all the dignitaries on the dias.

Mission Protein India is an initiative by PFI in promoting protein awareness by launching an Instagram page titled “Mission Protein India.” This initiative will provide the general public with information regarding the nutritional value of protein. Our goal is to ensure that accurate, scientific information reaches everyone, enabling people to understand the importance of better nutrition for their health and adopt it into their lifestyles.


Later Mr. Vijay Sardana, Advocate, Supreme Court of India & Techno-Legal Advisor, Poultry Federation of India gave Keynote address. National Poultry Export Mission – On behalf of Poultry Federation of India, it was proposed to Establish a National Poultry Export Mission 2035, with PFI, DAHD, APEDA, MoFPI, Commerce Ministry and relevant state governments working against annual milestones. The Proposed US$10 Billion Export Basket. India should move progressively from bulk shipments to specification-based shipments. The buyer should be able to specify: weight + cut + fat level + packaging + certification + microbiological standard + halal status + traceability. That is how a commodity becomes a differentiated export product. The objective should be to establish Indian processing companies as international suppliers.

Dr. Sunil Neelam, ICAR-Indian Institute of Maize Research gave interesting and highly appreciated presentation on “Strategy to Meet Maize Requirement for Poultry in Changing Scenarios”.


This was followed by address by Mr. Ashok Thakur, Guest of Honour and Director, National Agricultural Cooperative Marketing Federation of India (NAFED). Mr. Thakur offered all the support to poultry sector as it’s creating lot of employment among young generation. His emphasis on strengthening protein security, feed security, farmer welfare and sustainable growth provided important direction for the sector.


The honourable Chief Guest, Shri Mahipal Dhanda, Minister of Education, Government of Haryana addressed the gathering which was truly insightful and inspiring. It was indeed an honour and privilege to hear his valuable thoughts and guidance. The clarity of his vision and his commitment to working closely with industry stakeholders were highly appreciated by all the delegates. The honourable Chief Guest concluded by saying together, let us take Indian Poultry to greater heights and contribute meaningfully to the vision of a Healthy, Prosperous and Viksit Bharat.


Mr. Ricky Thaper, Joint Secretary, delivered The Vote of Thanks by appreciating Hon’ble Chief Guest Shri Mahipal Dhanda Ji, Hon’ble Education Minister, Government of Haryana, and the Guest of Honours for graciously sparing their valuable time to join and bless the 37th AGM with their presence and extended deep appreciation to all 950 plus participants, 111 sponsoring companies, Speakers, Special Invites, Press and all PFI Executive Committee team for their contribution to making the two-day AGM a grand success.

Post lunch there were technical presentations by Mr. Anil Singh Tomar also Mr. Arvindra Singh. The Panel Discussion on “Beyond Maize and Soy-Alternative Feed Ingredients for Efficient and Cost-Effective Poultry Production”

was very nicely Moderatored by Dr. Tarun Shridhar and the panellist included Prof. Dr. PK Shukla, Dr. Ashok Kumar Pattanaik, Dr. Amit Das, Dr. Shiv Kumar Bhardwaj, Dr Nataraja Hulegondi and Dr. Ajay Deshpande. This was followed by the insightful addresses by leading voices from the poultry industry that added tremendous value to the AGM.

The poultry leader’s; Mr. Divya Gulati, Mr. Vasant Kumar, Mr. Madan Mohan Maity and Mr. Bahadur Ali’s perspectives highlighted the sector’s key challenges, emerging opportunities and the need for stronger collaboration among farmers, industry, scientists and policymakers.

Their valuable suggestions on the growth and future of India’s poultry sector reflected a deep understanding of the challenges and opportunities before the industry. The industry leaders brought valuable on-ground experience and practical insights, particularly on feed security, cost competitiveness, farmer sustainability, innovation and the future growth of Indian poultry. Their forward-looking thoughts and constructive suggestions provided meaningful direction for building a more resilient, sustainable and globally competitive poultry industry in India. The rich exchange of ideas truly reflected the strength, unity and collective vision of the poultry fraternity.

Later there was mementoes presentations to Special Guests & Poultry Industry Associations and Super Platinum, Platinum, Diamond & Gold Sponsors. Mr. Rahul Khatri, Treasurer, extended Vote of Thanks. The 37th AGM of the Poultry Federation of India concluded on a highly positive and inspiring note, reaffirming our collective commitment to the growth, sustainability and long-term strength of India’s poultry sector. The discussions, insights and interactions throughout the AGM reinforced one clear message: a strong poultry industry is essential for India’s protein security, farmer prosperity and food security. The evening concluded with a musical program and cocktail dinner, offering networking opportunities and celebrating unity within the poultry fraternity.




 

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The Feed Trap https://www.vprintinfotech.com/the-feed-trap/ Sun, 04 Oct 2026 09:35:20 +0000 https://www.vprintinfotech.com/?p=7972 Walk into any wholesale market in north India this month and you will hear two contradictory stories at the same counter. Traders will tell you that eggs and chicken have rarely commanded better rates. Farmers standing next to them will tell you they are barely making money. Both are right, and the reason is a single line item: feed.

India is now the world’s second-largest egg producer and among the largest producers of broiler meat. The sector turns over roughly ₹2.7 lakh crore a year, accounts for about 16 per cent of livestock output, and supports close to five million livelihoods.

For a business that began as a rural side activity, it has become one of the fastest-compounding parts of Indian agriculture — poultry’s share of agriculture and allied output has climbed from 2.9 per cent in 2011–12 to 5.0 per cent in 2023–24.

A record price season
The headline numbers are strong. On 5 September, the National Egg Coordination Committee’s average declared rate stood at ₹5.64 per egg across 34 markets, ranging from ₹4.90 in Hospet to ₹6.20 in Kolkata. Delhi was quoted at ₹6.00, Barwala at ₹5.43 and Ludhiana at ₹5.48. That is a comfortable band for layer farms that were selling below ₹5 through much of last year.

Broilers have swung harder. Farm-gate live bird prices in the Delhi region touched ₹140 a kilogram in July against roughly ₹90 a year earlier, while retail chicken moved from about ₹240 to nearly ₹300 a kilogram. Prices have since cooled as the monsoon supply cycle normalised — north Indian integrators were quoting live bird in the mid-₹90s per kilogram in late August — but the annual average is still tracking well above FY25. Care Edge Ratings estimates broiler realisations recovered about 5 per cent year on year in FY26, with live bird averaging ₹99 a kilogram in February–March 2026, more than 20 per cent above the bird-flu-depressed fourth quarter of Fy25.
Data Box 1 · Necc Egg Rates, 5 September 2026 (₹ Per Egg)

Why the margin is not where the price is
Feed accounts for 65 to 70 per cent of the cost of producing a broiler and roughly 68 to 70 per cent of the cost of producing an egg. In a business with that cost structure, a 15 per cent move in feed wipes out a 10 per cent move in output prices. That is precisely what has happened this year.

Compound poultry feed is now selling at about ₹4,400 a quintal against roughly ₹3,600 a year ago. Maize, the energy backbone of the ration, has moved from ₹18–19 a kilogram in April to ₹27–28 a kilogram. Soybean is ruling near ₹6,900 a quintal, well above the ₹5,708 minimum support price for the 2026–27 season.

Data Box 2 · The Cost Side

Two structural forces are behind the maize spike. First, ethanol. Grain-based distilleries have become a large, price-insensitive buyer of maize, and poultry feed mills are now bidding against a sector backed by a national blending mandate. Nearly 60 per cent of India’s maize output already goes to livestock, with poultry alone accounting for roughly 47 per cent of livestock maize consumption. Second, soybean meal. India is short by an estimated 1.5 million tonnes ahead of the new crop, and soybean acreage this kharif is down 4.5 per cent year on year at 10.6 million hectares.

“India is short an estimated 1.5 million tonnes of soybean meal before the new crop arrives — and soybean acreage this season is down 4.5 per cent.”

The policy knot: imports, GM corn and a farm lobby
The livestock and feed industry have asked the Centre to permit imports of about 1.5 million tonnes of soybean meal to bridge the gap. The soybean processing industry has opposed the move, arguing that domestic supply is adequate and that imports would discourage farmers from expanding oilseed acreage. It is a familiar standoff: the same protein deficit, the same two lobbies, a different year.

Poultry industry representatives have also pressed for approval of genetically modified corn, on the argument that higher-yielding maize would give both the feed and ethanol industries cheaper raw material. Under this year’s trade arrangement with the United States, India retained protection on corn and soybean — both predominantly GM crops there — while agreeing to allow imports of distillers’ dried grains and red sorghum for animal feed. That is a partial valve, not a solution. DDGS can replace part of the energy component of a ration; it cannot replace the protein that soybean meal supplies.

For business readers, the policy question is simple to state and hard to settle: India cannot simultaneously run an aggressive ethanol programme, protect oilseed growers from imports, and supply a poultry sector growing at 7 to 8 per cent a year with cheap feed. Something has to give, and so far, the adjustment has been borne by poultry farmers and, downstream, by consumers.

Volumes keep climbing anywayRemarkably, none of this has slowed production. India produced 149.11 billion eggs in 2024–25, second only to China, with commercial farms accounting for about 84.5 per cent of output and backyard poultry the rest. CareEdge estimates egg output at around 155 billion in FY26, rising to roughly 163 billion in FY27, with total meat production moving from about 11 million tonnes to 12 million tonnes over the same period.

Data Box 3 · Production Trajectory

Poultry India puts broiler production growth at 6 to 7 per cent a year for 2026–27, concentrated in Andhra Pradesh, Tamil Nadu and Telangana, with the layer segment expanding more moderately on the back of productivity per bird, automation and value-added products. Andhra Pradesh alone accounts for 18.4 per cent of national egg output, Tamil Nadu 15.6 per cent and Telangana 13.0 per cent; the top five states together produce 64.4 per cent of India’s eggs.

Exports remain a modest but real business. India shipped poultry products worth USD 317.79 million in FY26, with the UAE, Oman, Maldives, Indonesia and Japan the leading destinations. Against a sector of roughly USD 31 billion, exports are still a rounding error — which is itself the opportunity, constrained mainly by disease-free-zone certification and processing infrastructure.

The demand headroom argument
The most persuasive case for investing in Indian poultry is not this year’s price cycle. It is the consumption gap. Per capita egg availability is around 100 to 105 eggs a year against the National Institute of Nutrition’s recommended 180. Per capita chicken consumption is roughly 5 kg a year against a global average close to 17.5 kg. Industry estimates suggest that a one-kilogram rise in per-person chicken consumption would add about 1.43 million tonnes of annual demand.

That headroom is being converted by three commercial forces rather than by policy: quick-service restaurants, organised retail, and the shift from live-bird wet markets to chilled and frozen products. Vertically integrated producers — who own the hatchery, the feed mill, the contract farms and increasingly the processing plant — have been the main beneficiaries, because integration is what buffers a business against the feed-price whiplash described above.
The value-of-output data makes the compounding visible. Poultry meat and eggs generated about ₹56,200 crore of output in 2011–12. By 2023–24 that figure was ₹2.67 lakh crore — a growth rate of 9.3 per cent a year for meat and 6.1 per cent for eggs, against 5.3 per cent for milk and 2.1 per cent for cereals.

“Poultry’s share of agriculture and allied output has risen from 2.9 per cent to 5.0 per cent in twelve years. Few segments of Indian agriculture have compounded faster.”

The recurring tax: disease and weather
Avian influenza remains the sector’s single largest tail risk, and 2026 has been an active year. India reported eleven H5N1 outbreaks on farms in Kerala in December, killing roughly 54,100 birds. In February, about 6,000 birds were culled at a research centre in Patna, with movement restrictions imposed across a nine-kilometre surveillance zone. In March, more than 22,000 birds were culled in Bilaspur district of Chhattisgarh, and in April Karnataka reported its first case of the year at a farm near Bengaluru.

The direct culling loss is rarely the biggest cost. The bigger hit is the demand shock: consumers step away from chicken for several weeks after every widely reported outbreak, and prices in unaffected states fall alongside those in affected ones. Q4 FY25 was a textbook case, and the strong February–March 2026 realisations look impressive partly because they are measured against that depressed base.

Weather has compounded the problem this season. A prolonged heat wave followed by a delayed and unevenly distributed monsoon raised bird mortality and cut egg production in several states, adding to the cost per marketable bird. For layer units, higher mortality in an inflated-feed environment is a double penalty: the feed has already been consumed before the bird is lost.

The industry’s answer, so far, is largely defensive — stronger vaccination protocols, farm-level biosecurity training and surveillance, alongside a push for indigenous vaccine development that would reduce cost for small and mid-sized farms.

What the ratings agencies see
For all the noise, the credit view is constructive. CareEdge describes FY26 as a year of stabilised operating performance — healthy production growth, resilient demand across retail, institutional and food-service channels, improved supply-demand balance and a recovery in profitability with a strong finish in the fourth quarter. Its FY27 outlook for the sector is stable.
The distinction worth drawing is between the organised and unorganised halves of the industry. Integrators with feed-buying scale, forward contracts and processing margins have ridden the cost cycle. Independent broiler and layer farmers, who buy feed at spot and sell birds at spot, have absorbed it. That gap is quietly accelerating consolidation — the most consequential structural trend in the sector right now, and one that will show up over the next few years in contract-farming penetration and in capital-market activity among the larger integrators.

Public support remains focused on the entrepreneurial end. The National Livestock Mission continues to offer a 50 per cent capital subsidy for parent farms, rural hatcheries and brooder-cum-mother units, aimed at small and rural producers rather than at large integrators. It builds capacity; it does not address the feed-price problem that is currently setting margins.

What to watch for the rest of FY27
• The soymeal decision. Whether the Centre permits the 1.5 million tonne import the livestock industry has requested is the single biggest swing factor for margins this year.
• New-crop maize and soybean arrivals. A good kharif arrival could pull feed back toward ₹4,000 a quintal; a poor one locks in current costs through the festive season.
• Ethanol demand for maize. The structural competitor for feed grain is not going away and will keep a floor under maize prices.
• Winter avian influenza. Outbreak seasonality peaks between December and March. Watch for demand shocks rather than culling losses.
• Festive and winter demand. Egg consumption typically strengthens from October, which should support NECC rates even if feed stays elevated.
• Consolidation and capital. Cost pressure is a filter. Expect more contract farming, more integration, and more interest in the sector from public and private capital.

“The bottom line for anyone with capital in this business: India’s poultry demand story is intact and structurally under-served, but 2026 has demonstrated that returns in this sector are set on the input side, not the output side. The operators who will do well over the next eighteen months are not the ones betting on higher chicken prices. They are the ones who have solved for feed.”

References are available on request.

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Empowering the Future: Second Generation Poultry Entrepreneurs   https://www.vprintinfotech.com/empowering-the-future-second-generation-poultry-entrepreneurs/ Wed, 10 Jan 2024 11:09:52 +0000 https://www.vprintinfotech.com/?p=5731 Empowering the Future: Second Generation Poultry Entrepreneurs

 

We are thrilled to present an enlightening conversation with Mr. Mohit Arora, Director, Ravioza Biotech & Biozene an industrious professional contributing significantly to the growth of Ravioza Biotech & Biozene within India’s thriving poultry landscape. Mohit’s multifaceted journey, from academic pursuits in renowned international universities to hands-on experience across diverse sectors, offers a unique vantage point into the intricacies of the poultry industry.

In our discussion, we explore Mohit’s extensive experiences, uncovering his perspectives and expertise. Delving into the industry’s challenges, encompassing aspects from production complexities to marketing strategies, Mohit graciously shares his insights. His forward-thinking recommendations aim not only to overcome existing obstacles but also to guide the poultry sector towards a prosperous and sustainable future.

 

Poultry Creations: What sparked your interest in the poultry industry, and how did your educational journey in business management and international business shape your approach to this field?

Mohit: After completing my education, I initially explored opportunities in a different industry. During this time, I gained valuable insights that led me to reconsider and ultimately decide to join my family’s established business in the poultry industry. My father’s esteemed reputation and extensive knowledge in this field were compelling factors that influenced my decision, as I recognized the invaluable mentorship and experience, he could provide for my professional growth. Moreover, observing the positive trajectory and growth prospects within the poultry industry further motivated me to align my career aspirations with this dynamic field. My educational background in Business Management from Robert Gordon University, Scotland and International Business from Salford university, UK has significantly shaped my approach to our family business.

Initially, my focus was on thoroughly understanding the business model and immersing myself in the industry’s operational nuances. Subsequently, I identified areas for potential improvement and innovation within our operations. Integrating the theoretical knowledge and practical insights garnered during my education, I am now implementing strategies and innovative approaches to enhance our business practices and achieve sustainable growth.

Poultry Creations: Your extensive educational background and practical experiences across various sectors are impressive. How do you apply the diverse skills and knowledge gained from your business management and international business degrees, as well as your internships in marketing and accounting, to the unique challenges and operations within the poultry industry?

Mohit : My educational journey included practical internships that provided valuable insights into business operations. When I joined our family business in India, I initially faced challenges adjusting to different work cultures, a common aspect across countries and companies. My international exposure has been crucial, especially in handling our global trading initiatives. Leveraging the skills and experiences gained from my education, particularly during my time in Europe, I’m actively involved in strategizing to expand our sales in international markets.

In my view, effective communication stands out as a vital factor in managing successful business deals. I aim to apply my diverse experiences and skills to navigate the unique challenges within the poultry industry, ensuring our business thrives.

Poultry Creations: Entering a family-owned business often brings forth distinctive challenges. Can you highlight some key moments or strategies you utilized to uphold and advance your father’s established legacy in the poultry sector while introducing your fresh perspectives and innovative approaches?

Mohit : I personally feel that joining a family business poses challenges for the new generation due to the pressure of upholding established success. However, it also presents a blessing and advantage to begin a career within a well-established business. One’s perspective on this situation varies based on the individual and how they approach it. Consequently, their actions will follow suit. My strategy is straightforward. Initially, I prioritize dedicating time to understand the business and industry thoroughly. I aim to implement changes that I believe will contribute to the company’s growth positively. Once I’ve gained a comprehensive understanding of the industry and acquired sufficient technical and financial knowledge about the business, establishing a solid foundation, I plan to introduce appropriate innovations that align with our goals and further advance the business.

Poultry Creations: How has your practical training and courses in poultry, specifically the experience at Agrivet school under Dr. Arindam and the team of veterinarians, impacted your understanding of poultry health management and its application within your company?

Mohit : So, I believe knowledge comes from both academic learning and practical experience. During my course at Agrivet School under Dr. Arvindam and the team of veterinarians, I learned about the poultry industry using both these methods. The remarkable aspect of the course at Agrivet was its comprehensive approach, covering various aspects of the industry. I feel much more confident in my current work after completing the course

Poultry Creations: Managing production and marketing in the poultry industry is a balancing act. Could you share how you manage this dual responsibility effectively? Additionally, when overseeing hatcheries spread across various locations like Madhya Pradesh and Rajasthan, what challenges do you encounter, and how do you maintain consistent operations and quality control among these different sites?”

Mohit : As of now, I am managing and planning my days accordingly. Taking care of the production will provide me with the best technical knowledge about the products and the industry as well. Marketing is something I have always been interested in, and I have a few plans in the future to enhance the intensity of our marketing strategies. We have a team of people who have been doing a great job before I joined the business. At this point, I wanted to take the responsibility to manage these segments and learn as much as I can right now.

Regarding the hatchery segment of our business, we have provided the right training and have responsible employees who are operating the hatcheries. I have weekly visits to the hatchery and engage in regular discussions with the managers there.

Poultry Creations: Ensuring sustainability and ethical practices in poultry production is increasingly important. What initiatives or innovations has Ravioza Biotech & Biozene implemented or plans to implement to promote sustainability and ethical standards in the poultry industry?

Mohit : Sustainability is a cornerstone for any business, and ethical practices are paramount. At Ravioza Biotech & Biozene, we’re actively engaging in promoting our company through all our social media channels. Additionally, we aim to provide farmers with knowledge about our products to foster awareness and promote ethical standards within the industry.

Poultry Creations: How has the support and guidance from your father, Dr. Dinesh Kumar Arora, played a pivotal role in your journey, especially in navigating the complexities of the poultry industry and your ventures into diverse sectors like pharmaceuticals?

Mohit: Working with my father is a pleasure due to his personality and work ethics; there is so much to learn from him. We have a good understanding between each other, and he is always supportive and open to my opinions.

With 30 years of experience in this industry, he has worked really hard to be where he is today, and I aim to assist him in growing the company. His knowledge, experience, and guidance are my biggest assets.

Poultry Creations: Can you share some of the most impactful lessons or insights you’ve gained while working in the poultry industry, and how have these experiences shaped your leadership style and decision-making processes?

Mohit: I am learning a lot since joining this industry, and I believe there is still much more to learn on this journey. I have observed people working really hard, witnessing their growth while always believing that the industry should grow at a similar pace. As part of the poultry industry family, I believe it’s essential for us to work together for the industry’s improvement, which will also contribute to our individual growth.

Poultry Creations: How do you navigate regulatory challenges and compliance issues in the poultry sector, and what measures do you take to ensure your company remains aligned with industry standards and regulations?

Mohit : I personally feel that the industry is in a stage of growth where we all need to act accordingly. We need to put efforts into improving the quality of work in every single segment of the industry. This will help us achieve a better and more sustainable future.

Poultry Creations: How do you navigate regulatory challenges and compliance issues in the poultry sector, and what measures do you take to ensure your company remains aligned with industry standards and regulations?

Mohit: To overcome challenges in the Indian poultry industry like high raw material costs, disease outbreaks, and regulatory complexities, essential strategies include leveraging technology for efficiency, implementing stringent biosecurity measures, diversifying supply chains, exploring new markets, and advocating for streamlined regulations. These initiatives aim to enhance productivity, mitigate risks, and foster sustainable growth in the industry.

Poultry Creations: Considering the nutritional benefits and versatility of chicken and eggs, how do you propose effectively promoting these food items to the general public? What strategies or innovative approaches would you suggest increasing awareness and encourage wider consumption?

Mohit: To effectively promote chicken and eggs, highlight their nutritional benefits via social media campaigns. Collaborate with influencers for recipe demos and partner with nutritionists for educational content. Introduce convenient, ready-to-cook options for wider consumption among diverse consumer lifestyles.

Poultry Creations: What constructive feedback or specific areas of improvement would you like to convey to Poultry Creations magazine in order to enhance its content quality, relevance, or impact within the poultry farming community.

Mohit: I believe Poultry Creations magazine is doing wonderful work; it’s an absolute privilege to be part of your esteemed publication. Thank you for providing such valuable insights and opportunities to the poultry community.

 

 

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