PIONEERING ANIMAL HEALTH THROUGH PHYTOGENIC INNOVATION

France Based IDENA’s Complex Phytogenic Animal Nutrition Products Through Feed Development has led to Higher Productivity and Better Animal Health – Ricky Thaper (www.rickythaper.com)

Improving livestock health has been recognized by producers as an important sustainability effort which improves efficiency and reduces productivity losses in the animal husbandry sector. The United Nations Food and Agriculture Organisation (FAO) has urged nations to integrate animal health into their national climate commitments, calling it “vital for sustainable livestock production.” The roadmap recognized the importance of livestock to 1.7 billion farmers worldwide and offered proven pathways for addressing its climate footprint including better genetics, feed, and animal health. An UN report calculated the effects of different steps to address livestock emission by stating that animal productivity increase would reduce emissions 20%. It also stated that feed improvements by 12%, better animal health by 10%, improved genetics by 8% and methane reducing feed additives by 5%.

This growing recognition of the value of animal health and related technologies has the potential to boost livestock sustainability and decrease its carbon footprint. This will require adoption of strong biosecurity protocols, improved feed and use of good additives, better breeding practices and adoption of new digital technologies. Keeping this vision in mind, several companies have been working towards boosting animal health and productivity through development of innovative products keeping into consideration the unique needs of countries across the world.

Since its creation in 1995, France based global major in animal nutrition IDENA group has developed products keeping into account the nutritional needs of poultry, dairy, and piggery. The key focus of the IDENA is to introduce innovative additives and pre-mixes which boost the poultry and livestock feed and increase performances of poultry and livestock in the farms.

At IDENA, head-quartered in SAUTRON, Pays de la Loire, France, there are experts who are passionate about developing products which promote animal growth and welfare. IDENA’s technical and sales teams, often in the field, offers tailor-made advice to improve the formulation of products and optimise their effectiveness depending on the needs of the customer. The company has succeeded in establishing its fundamentals and convictions in the animal nutrition market, developing them and continuing to build on them. In 2001, the IDENA production plant in Pontchâteau, France was set up.

The mission of the company is to market natural alternatives to conventional additives in order to reduce the use of antibiotics and preserve their effectiveness (antibiotic resistance). These alternatives are made up of phytogenic, bioactive and active ingredients derived from lactic fermentations through IDENA’s sister company STI BIOTECHNOLOGIE which has developed a unique range of Postbiotics.

Following a specific inactivation process, STI Biotechnologie manufactures, among other products, a postbiotic solution, available in powder and liquid form. METALAC promotes digestive comfort, enhances animal welfare, and improves the animals’ immune status.

The company has numerous scientific publications: S. Jansseune’s thesis, published last June, expanded knowledge of METALAC through in vitro and in vivo experimental trials, as well as on the composition of metabolites synthesized during bacterial fermentation. The postbiotic contributes to the formation of a beneficial bacterial biofilm to protect intestinal villus cells, thereby strengthening the intestinal barrier. This research is continuing with a postdoctoral fellowship in collaboration with the University of Rennes, supervised by Monogastric Product Manager Maeva JEGOU.

Under the leadership of Director Christophe TANGUY, the Asia-Middle East region is managed by David CHEREL, based in China.

IDENA has also developed a complete range of nutritional specialities to improve the feed efficiency of animals fed in organic farming systems and these products are all approved by official organic farming certification bodies.

IDENA has a range of poultry products, among them; FORCIX PY (Prevention of the risk associated with Eimeria together with Necrotic Enteritis), FORKEY LS (Prevention of the risk associated with Histomonas in Turkeys), EVOPERF (Digestive comfort and performance), PONTIPLUS (Supporting hen productivity and longevity by maintaining laying rate and improving egg quality and breeders’ eggs hatchability) and IDAFIX+ (a large spectrum powerful mycotoxin binder). All these poultry products are based on the results of extensive scientific research, particularly into the action of plant extracts and essential oils. The issues studied relate mainly to make better use of the nutrients supplied and managing the risks of parasites and bacteria amongst the poultry birds. In poultry, IDENA focus is on gut health, mineral balance, feed efficiency, and resilience of birds under commercial conditions. IDENA solutions combine R&D, field validation, and practical formulation expertise to ensure both technical efficiency and economic viability. The nutrition experts in the company have developed a range of products designed to improve the feed efficiency of ruminants, focussing on critical components – protein, energy and fibre. The company also focussed on pig production for creating formulation through feed recipes and increase digestive efficiency of the animals.

To design animal feeding in different ways and to improve technical and economic performance while respecting animal welfare and the environment, IDENA develops quality feed products for the various sectors of the livestock economy- feed manufacturers, premix manufacturers, integrators, hatcheries, dairies, farms and breeders. The products are developed by consultants specialised by species. The IDENA group is made up of departments covering areas such as research and development, animal nutrition engineering and the manufacture of premixes and innovative specialities. This enables each entity to focus fully on its core business, whilst benefiting from the Group’s stability, experience and long term vision.

110 people are currently cooperating at IDENA, with Mr. Renaud Domitile as CEO and Mr. Massoud Aoun as General Manager. The commercial team is led by Mr. Franck Vaillant, Commercial Director, with 6 Regional Export Managers to cover the 5 continents.

Team of experts from the group also carry out on-farm audits to better adapt the formulation and use of additives to the context of each livestock farm. Six people are offering technical support for poultry: Mrs. Anne MAHIEU, Nutritionist-Head of Poultry Department, Dr. Jean-Marie WATIER- Vet Poultry Specialist, Ms. Amandine CANIN-Poultry Nutritionist Engineer, Mr. Khalil AOUAD, Poultry Nutritionist Engineer, and Mr. Bohdan BODNAR, Poultry Nutritionist Engineer, and also Mr. Renaud Domitile, CEO which is recognized worldwide for his nutrition expertise.

The 2000s saw the internationalisation of the Group’s activities. The company offers its services to hundreds of customers, both feed manufacturers and players in the animal sector, spread across France to more than 60 countries spanning five continents. It has succeeded in establishing its fundamentals and convictions in the animal nutrition market, developing them and continuing to build on them.

The Group has a robust central structure, which ensures strategic consistency, supports the development of its subsidiaries and fosters synergies between areas of expertise. The company’s annual revenue was approximately €50 million in 2025

With the future collaboration with Distributors in India, IDENA group has great plans to expand its presence in India, which has the world’s biggest livestock population said Mr. Renaud Domitile, CEO. The India poultry market is driven by strong demand for affordable animal protein and rapid industry structuring. However, it remains a highly competitive and price-sensitive market, where solutions must combine technical performance with clear economic return added Mr. Khalil AOUAD, Poultry Nutritionist Engineer.

Mr. Franck Vaillant, Commercial Director said through IDENA product innovation, India’s poultry and livestock sector will be immensely benefited to better feed and increase in productivity because of improvement in animal health. IDENA’s strength compared to most of its competitors lies not only in the fact that the company offers a range of innovative phytogenic products designed to improve feed efficiency and livestock performance, but that this offering is backed by extensive expertise in animal nutrition, feed formulation and livestock management, which IDENA’s teams make available to their partner clients.

For further information about IDENA poultry, dairy and piggery products, kindly visit IDENA Website: http://www.idena.fr/

During my interaction with Dr. Andreas Lewke, Managing Director (Thailand) at Dr. Eckel Animal Nutrition, Germany, I gained valuable insights into how phytogenic feed additives and sustainable nutrition strategies are shaping the future of poultry production and why India remains a key growth market for science-based nutrition solutions. With over two decades of experience across Asia, Dr. Lewke has worked closely with poultry integrators, feed mills and nutritionists to improve gut health, feed efficiency, bird robustness and profitability through plant-derived active ingredients. Our discussion highlighted how these phytogenic solutions can help Indian poultry producers address challenges such as feed cost volatility, disease pressure, heat stress and reduced antibiotic use, while delivering measurable long-term value.

Ricky Thaper: For our readers in India, could you briefly introduce Dr. Eckel Animal Nutrition?
Dr. Andreas Lewke: Dr. Eckel Animal Nutrition is a family-owned company from Germany, founded more than 30 years ago. From the very beginning we have focused on innovative feed additives that combine animal health, performance and sustainability. Today we are one of the international specialists for phytogenic solutions based on plant-derived active ingredients. Our products are used in poultry, swine, ruminant and aquaculture nutrition around the world. The aim is always the same: to help our customers achieve direct and long-term success with healthy growth, high-quality products and efficient, resource-friendly production.

” Phytogenic nutrition isn’t a concept for tomorrow—it’s delivering performance, health and profitability in poultry production today.”

– Dr Andreas Lewke

Ricky Thaper: What makes Dr. Eckel’s solutions particularly relevant for poultry producers in a market like India?
Dr. Andreas Lewke: In many markets, advanced feed additives are sometimes still seen as “nice to have” products. Our experience in Asia shows that, under today’s competitive conditions, they are much more than that: in fact, they are important tools for securing performance and profit.

Our phytogenic products support gut health, feed efficiency and overall robustness of the birds, whether by helping them cope with stress, pathogen pressure or by diminishing the burden of endotoxins. Together, these concepts help producers to get more value from every kilogram of feed, to stabilise performance under challenging conditions and to protect product quality, while supporting strategies to reduce the reliance on antibiotics and to respond to customer expectations for safe, high-quality poultry meat and eggs. We know that Indian poultry professionals already run very sophisticated operations. Our goal is to offer solutions that fit into these systems and add measurable value where it matters most.

Ricky Thaper: Could you tell us a bit about your own role and background?
Dr. Andreas Lewke: I am Managing Director of Dr. Eckel Animal Nutrition in Thailand and responsible for our activities in Asia. I have been working in the region for more than 20 years, always in the field of animal nutrition and feed additives. Over the years I have worked closely with integrators, feed mills and farmers across Asia. My main interest is how innovative, sustainable nutrition concepts can support both healthy animals and healthy profits.

Ricky Thaper: How do you see your connection to the Indian poultry sector in particular?
Dr. Andreas Lewke: India is a key part of our Asian focus. The scale, professionalism and speed of development in the Indian poultry industry are impressive. Over the years I have had many discussions with Indian colleagues at conferences and during customer visits in the region.

What I see is a very strong base of local expertise and entrepreneurial spirit. Indian poultry professionals are highly knowledgeable and very open to new ideas, but they rightly expect clear evidence and practical benefits. They ask tough, practical questions: does it work in my conditions, is it economic, does it help me secure my business in the long run? This mindset fits very well with how we work at Dr. Eckel.

Ricky Thaper: From your perspective, how would you describe the Indian poultry industry today – its strengths and its main challenges?
Dr. Andreas Lewke: India is already one of the largest poultry producers in the world and still has significant growth potential. Rising incomes, urbanisation and changing food habits are driving demand for affordable, high-quality animal protein. Poultry is often the first choice because it is accessible, versatile and fits well with consumer preferences.

At the same time, the industry needs to manage several challenges. Feed raw materials can be expensive and volatile, so producers need to get the maximum value from every ration. Disease pressure and biosecurity are constant topics, especially in high-density production areas.
There is also a clear move towards reducing antibiotic use and towards more sustainable, welfare-orientated production systems that make better use of resources. For us, this combination of strong market growth and pressure on costs and resources makes India not only one of the most important poultry markets globally but also one of the most inspiring to work with.

Ricky Thaper: In this context, how do you see Dr. Eckel contributing to Indian poultry in the coming years?
Dr. Andreas Lewke: We see our role as a trusted partner. Our task is to contribute proven tools and know-how that support the goals Indian companies have set for themselves. In practical terms, this means working to implement phytogenic concepts that fit Indian conditions. Our products support better gut health, more stable performance and consistent meat and egg quality, even under heat or pathogen stress and other challenges.

With our experience in the phytogenic sector, our solutions that unite profit, health and quality, our innovative portfolio and our flexible, customer-orientated service, we believe we can make a meaningful contribution to the continued success of the Indian poultry sector.

Ricky Thaper: Finally, what message would you like to share with Indian poultry professionals who are reading or watching this interview?
Dr. Andreas Lewke: First of all, I have great respect for what the Indian poultry industry has achieved. Indian poultry industry has built a strong, dynamic sector that keeps moving forward despite many external challenges. My message would be : “We at Dr. Eckel are keen to learn from Indian poultry industry leaders experience and to share our own expertise where it can help. If Indian poultry industry is interested in practical, sustainable nutrition concepts that support healthy growth, product quality and long-term success, we would be very happy to exchange ideas and explore how we can work together.”