Bangkok, Thailand – VIV Asia, the world’s leading event for the animal protein production industry, announces that visitor registration for the 2025 edition is now open. Set to take place from March 12–14, 2025, at the IMPACT Exhibition and Convention Center in Bangkok, in co-location with MeatPro Asia, and HortiAgriNext Asia 2025, this highly anticipated event promises an expanded and dynamic experience for its global crowd.

New! Expanded Venue

This year, VIV Asia 2025 has expanded into new halls, right across Challenger 1,2 and 3 and will be complemented by the first edition of Horti Agri Next Asia, next to a Features Hall and a dedicated Hall for the CropTech- FeedTech sector.

Focus on Key Industry Themes: Regenerative Agriculture & Animal Disease Management

The 2025 edition will highlight two major themes driving the future of the industry – Regenerative Agriculture and Animal Disease Management.
Regenerative Agriculture is increasingly vital as the industry seeks sustainable and eco-friendly farming practices that promote soil health, biodiversity, and long-term productivity.

Animal Disease Management remains a top priority, with a focus on preventing and controlling outbreaks to ensure the health and safety of livestock populations globally. Attendees will have the opportunity to explore cutting-edge solutions in these areas, participate in dedicated sessions, and network with leading experts.

Aquatic Pavilion: A new area focusing on Aquaculture

Building on previous success, the Aquatic Pavilion has grown significantly for 2025, encompassing not only fish but also shrimp as key species. The pavilion will also feature an enhanced content program designed to address the latest trends, innovations, and challenges in aquaculture, making it a must-visit for professionals in the aquatic sector. With over 17% of last edition’s visitors stating that their company is mainly related to Fish and Shrimps as a specie, the aquatic pavilion is expected to be a new center of attention in 2025.

New Start-up Hub Pavilion

For the first time, and in a bid to support innovation and entrepreneurship, VIV Asia 2025 introduces the Start-up Hub Pavilion. This new platform offers young companies in the industry a plug-and-play solution, providing them with access to global audiences and key stakeholders at the world’s most important event for the animal protein production sector.

Register Now

https://www.databadge.net/viva2025/reg/viv/?card=10000372

VIV Asia 2025 is set to be the most comprehensive edition yet, with unparalleled networking opportunities, cutting-edge content programs, and a platform that spans the full value chain of animal protein production. Interested attendees are invited to pre-register as early as possible to secure their entrance ticket free of charge. Tickets will remain free for visitors who register online until the 11^th of March (23:59, BKK Time).

Visit the show’s website www.vivasia.nl for more information and to remain updated on all news related to VIV Asia.

About VIV worldwide
VIV worldwide is the business network linking professionals from Feed to Food, offering boundless opportunities to the animal protein supply chain players. VIV worldwide developed with dedication a network through 40 years of experience and interactions with the industry, becoming today the leading platform in and for some of the most promising markets of the world. Visit www.viv.net.

About Horti Agri Next Asia (HAN Asia)
HAN Asia is the Horti Agri Next hub edition tailored specifically for the Asian market, showcasing the latest in horticultural food production, landscaping, controlled environment practices, environmental conservation, and agriculture. HAN Asia brings together industry professionals and experts from across Asia and around the world. Join us at HAN Asia to explore the forefront of the Asian horticultural and agricultural industries. For more details, please visit the official website at www.hortiagrinext.com .

About Meat Pro Asia | Meat Pro Asia is a professional trading platform for food processing machinery and packaging technologies. Organised alongside with VIV Asia, the fairs provide the complete supply chain from feed to food to processing and packaging and sales, attracting then entire spectrum of food technology trade buyers in ASEAN region. For more information, please visit the official website at www.meatpro-asia.com

About VNU Group | VNU Group is a globally operating exhibition company with offices in Utrecht (VNU Europe) and Bangkok (VNU Asia Pacific). VNU Group is part of the Royal Dutch Jaarbeurs and represents its international exhibition business outside of the Netherlands. Each VNU office runs a portfolio of exhibition and conference brands with professional expertise on specific markets and industries. The Agri-food exhibition portfolio is a core business in both VNU regional offices. Other VNU Group main event sectors include Tech, Lifestyle, Construction, Lifesciences, Biotech, and more.

About VNU Europe | VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly involved in the agrifood sector, focusing on the organization of worldwide industry events such as VIV and Horti Agri Next. For more information, visit www.vnueurope.com

About VNU Asia Pacific | VNU Asia Pacific is part of VNU Group, a globally operating exhibition company with offices in Utrecht, Shanghai, Bangkok and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In Southeast Asia, Jaarbeurs formed a Joint Venture with TCC Group, a leading corporate conglomerate in the fast-growing region. From its business hub located in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding portfolio with currently 19 trade shows and event formats both online and face-to-face platforms including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences, Biotechnology, 5G and IoT and Disaster Resilience industries. For more information, visit www.vnuasiapacific.com

The veterinary healthcare sector in India is experiencing significant growth, with the market size estimated to be USD 1.25 billion in 2024, projected to reach USD 1.89 billion by 2029, indicating a robust CAGR of 8.63% during the forecast period. This growth is particularly notable in the poultry industry, which has emerged as one of the fastest-growing sectors among livestock species. The poultry sector has evolved into a key supplier of affordable protein sources, driving the development of value chains that cater to consumer demand.

Stallen South Asia: Leading by Change and Setting a Standard
In response to this market dynamic, Stallen South Asia Private Limited has emerged as a key player, offering indigenous solutions and expertise in animal health. By bridging the gap between global standards and local requirements, companies like Stallen are not only contributing to the growth of the poultry industry but also fostering a resilient and sustainable ecosystem for animal health management in the country.

Stallen stands out as a leading name in India’s animal health sector, offering a diverse range of products tailored for poultry and cattle across four distinct divisions. These divisions encompass feed additives, biosecurity solutions, formulations, and vaccines, showcasing Stallen’s comprehensive approach to animal health management.

Stallen’s new Therapeutic Facility

Strategic Collaborations and Industry Partnerships – 25 Years in the Marking
The company’s journey traces back to its inception in 1997. Since inception, Stallen has constantly developed to stay in line with the industry standard – in 2010 Stallen entered a JV with FATRO from Bologna, Italy. This JV enabled Stallen to import and distribute a wide range of killed and live vaccines, further solidifying its position in the market.

Dedicated Storage at the Palghar Facility

Global Reach and Market Presence
Over the 25 years, Stallen has expanded its footprint and capacities. Today, Stallen’s export operations span more than 50 countries across 6 continents serving as a testament to our product quality and service.

In an attempt to completely self suffienct, Stallen has backward integrated and control the end-to-end supply chain. As a result, they currently operate 5 different manufacturing locations in addition to the 2 supply plants of FATRO:
1) Feed Additives Manufacturing Unit in Palghar, Maharashtra
2) Feed Additives Manufacturing Unit in Sajjanpada, Maharashtra
3) Feed Additives and Cattle Feed Premix Manufacturing Unit in Alexandria, Canada
4) Therapeutics/Formulations Manufacturing Unit in Nandore, Maharashtra
5) Halquinol API Manufacturing Unit in Vatva, Gujarat

Focus on Quality and Regulatory Compliance
All of Stallen’s plants are certified and regularly audited by ISO, GMP, and FDA, along with approvals from international regulatory bodies, attestesting to their adherence to rigorous standards in manufacturing and product safety.

1) Feed Additives and Premix Factories in Maharashtra
Stallen South Asia Pvt. Ltd., based in Nandore, Maharashtra, India, specializes in manufacturing a wide range of feed additives and supplements. Their product portfolio includes antibacterial solutions, treatments targeting mycoplasmal infections, deworming agents, performance enhancers, anthelmintics, mineral supplements, toxin-binding formulations, antidiarrheals, growth promoters, anticoccidials, water sanitation products, fly control solutions, and disinfectants. These products are meticulously crafted and made available in various convenient forms such as tablets, boluses, powders, oral liquid solutions.

GMP Standard Manufacturing Layouts

1. Manufacturing Process: The factory has specialized equipment and facilities for the manufacturing process. This includes mixing and blending equipment for creating formulations, granulation machinery for solid products, liquid mixing and filling lines for liquids, and packaging lines for various forms of products.
2. Quality Assurance: Quality control measures are integral to the manufacturing process. Raw materials are tested for purity and quality before use. During production, in-process checks are conducted to ensure consistency and adherence to specifications. Finished products undergo rigorous quality testing for efficacy, safety, and compliance with regulatory standards.
3. Regulatory Compliance: The factory operates in compliance with regulatory requirements set by local and international regulatory bodies, with approvals from China, Iran, Australia and more. This includes adherence to Good Manufacturing Practices (GMP) and documentation of processes to ensure product quality and safety.

2) Formulation Unit in Palghar, Maharashtra, India.
It is a crucial facility for manufacturing pharmaceutical products that range between regular therapeutic drugs as well as beta-lactam formulations.
1. Facilities and Equipment: The formulation unit is equipped with state-of-the-art facilities and machinery required for the formulation and production of pharmaceutical products. This includes equipment for mixing, blending, granulation, drying, and packaging. The capacities are built for effervescent tablets, liquid form (oral and topical), oral powder, bolus and ointment.
2. Quality Control: Throughout the formulation process, rigorous quality control measures are implemented to ensure that the final product meets regulatory standards and specifications. This includes testing the raw materials, in-process samples, and the finished product for purity, potency, stability, and safety.
3. Regulatory Compliance: The formulation unit operates in compliance with regulatory requirements set by authorities such as the Food and Drug Administration (FDA) in India. This includes adherence to Good Manufacturing Practices (GMP), documentation of processes, and regular inspections to ensure quality and safety standards are maintained.

3) “Stallen Unveils Cutting-Edge API Facility for Halquinol Production!”
To maintain its commitment to quality, affordability, and timely delivery, Stallen has commenced the production of Halquinol, a non-antibiotic growth promoter classified under hydroxy-quinolines. This compound comprises 5-chloro-8-hydroxyquinoline, 5,7-Dichloro-8-hydroxyquinoline, and 7-Chloro-8-hydroxyquinoline, with the product Halquinol 98% manufactured in accordance with BP 80 (British Pharmacopeia 1980) specifications. Stallen offers Halquinol 98% as a chemical API for use in veterinary formulations and feed additives, alongside the commonly available 60% and 12% variants. With its adherence to BP specifications and increased monthly production capacity, Stallen is well-equipped to cater to global demand, holding valid registrations for Halquinol in over 15 countries.

Stallen’s strategic vision includes gradually introducing a range of APIs from its Vatva facility, aiming to reduce reliance on imported products from China in the animal health sector. The Vatva plant marks the fifth addition to Stallen’s manufacturing infrastructure, complementing its existing feed additive and veterinary formulation facilities in Palghar, Maharashtra, as well as a feed premix and additive manufacturing unit in Canada. This strategic expansion underscores Stallen’s commitment to self-sufficiency and quality assurance in delivering essential solutions for animal health and nutrition.

Stallen Cutting-Edge API Facility for Halquinol Production!

Regardless of scale, poultry processors share the goal of advancing and expanding their businesses. Whether operating on a small scale or within a high-capacity processing facility, maximizing profits, and fostering growth are paramount. This underscores the importance of partnering with a processing equipment supplier capable of supporting sustainable, continuous growth and nurturing long-term relationships.

As a family-owned company with a century-long legacy, BAADER embodies a steadfast commitment to longevity, reliability, and enduring partnerships over short-term gains. Our core values serve as guiding principles, shaping our decision-making processes, and emphasizing the cultivation of enduring bonds with customers worldwide.

At BAADER, we take pride in offering scalable and adaptable solutions tailored to the unique challenges of each market and customer. Our focus remains steadfast on designing solutions that facilitate uninterrupted growth. With decades of global experience, we have curated a diverse portfolio capable of meeting local market demands while accommodating operations of all sizes.

From Farming to Poultry Processing
Transitioning from poultry farming to processing is a strategic move for business expansion. However, this step involves significant investment and requires acquiring specific processing knowledge. Partnering with BAADER can greatly facilitate this transition. New processors will benefit from comprehensive training in both processing and maintenance, drawing on BAADER’s extensive expertise.

Moreover, BAADER offers tailored solutions for startups and small-scale operations, such as our Compact Plant 396. This system is designed to fit within a shipping container, enabling easy installation and immediate commencement of processing. The equipment is equipped for automatic stunning, scalding, and picking, with evisceration processes conducted manually along the line. This setup is an excellent option for small-scale processors looking to take their first step towards automation, combining simplicity with efficiency in a compact solution. Complementing the Compact Plant 396, our product range includes chilling, cut-up, and packing equipment that can be seamlessly integrated as the processing business expands.

Delivering High-Speed Processing and ensuring Large-Scale Production
As a global leader in poultry processing, we are committed to continuous innovation, driving the development of cutting-edge technologies and delivering state-of-the-art processing facilities.

The Compact Plant is a stand-alone slaughtering and evisceration solution.

Our high-end solutions stand at the forefront of modernity and efficiency, enabling processors to automate operations from live bird catching at the farm to final dispatch.

Regardless of capacity, BAADER solutions are engineered to uphold reliability, flexibility, and quality assurance. Designed to accommodate diverse flock sizes, our equipment facilitates flexible processing, capable of meeting various market demands. This versatility empowers processors to cater to multiple markets seamlessly from a single processing line.

The BAADER Production Management Software optimizes processing efficiency by utilizing individual bird weight, count, and quality data to allocate each bird to the most suitable further process. This intelligent allocation ensures effective distribution of products, maximizing line utilization and meeting daily sales orders with precision.

The BAADER evisceration line allows for processing a variety of different bird sizes.

Customized Automation Solutions
The level of automation is customizable for each processor’s unique needs. Our solutions cater to all degrees of automation, from live bird handling to evisceration, cut-up, deboning, grading, and packing. Collaborating closely with each processor, we tailor the optimal solution to ensure seamless integration and maximum efficiency.
Transitioning from manual to automated processes necessitates maintaining adaptability to the product being processed. High equipment adjustability is essential, and sophisticated intelligent product measuring, as exemplified in BAADER breast filleting solutions, plays a crucial role. With this technology, each breast cap or front half is measured, enabling automatic adjustment of cutting and scraping tools. This ensures consistently high product quality and yield performance.

Automating the filleting process dramatically reduces labour dependency while unlocking higher production capacities.

Meghana Mukherjee Salvi
Director, Glamac International Pvt. Ltd.

Author’s Bio
Meghana Mukherjee Salvi is a poet, writer and blogger. She likes to study the market, analyse the trends and talk about everything related to Economics. Bumping into a good book is her guilty pleasure. She is a bibliophile from Bombay living with her husband and exceptional inlaws.

She followed in her father’s footsteps to set foot in the pharmaceutical industry. Before being in the poultry industry, Meghana completed her graduation in Mathematics, followed by a master’s degree in economics.

Transparency is the buzzword of this decade. Many are interested in knowing their meat and where it comes from today. Consumers are highly aware of what they consume, from checking ingredient labels and analyzing nutritional charts to certifications and acquiring allergen awareness. As per a survey conducted by the National Chicken Council, Washington, nearly 50% of the survey respondents would consume more chicken if they knew the production process was sustainable. And supply chain traceability can ensure farm-to-fork clarity, thus increasing demand or profitability and fostering roust brand trust.

But what is farm-to-fork transparency? It is a concept wherein you can track a food product from where it was produced(farm) to the consumption point(fork). It will include information from production to processing to distribution and retail sale of the product for the poultry sector, its chicken meat and eggs. Accessible and transparent ideas about farming practices, processing methods, or storage and distribution aid in enhanced consumer satisfaction, loyalty, and easy identification of issues arising from a specific supply chain location.

Indian Poultry Sector at a Glance
The Indian poultry sector is growing at a rapid pace. The country is the third-largest broiler chicken producer and the second-largest egg producer globally. By 2050, India’s population is expected to skyrocket to approximately 167 crores. With a growing population, rising disposable incomes, changing food preferences, urbanization, government initiatives, increasing demand for processed meat and food, and advancements in poultry production, the sector is slated to grow at 8.1% CAGR from 2023 to 2028.

However, the game changer for the Indian poultry sector was the Integration Model. The business model includes consolidating multiple stages of poultry production like breeding, hatcheries, producing feed, poultry farming, and processing under one umbrella or entity.

Integration bolsters:

•  Supply chain management – reduced logistical load and improved coordination.
•  Cost reduction – Consolidation leads to bulk purchasing and centralized operations.
•  Enhanced Biosecurity – Constant monitoring and centralized control minimizing disease outbreaks and promoting efficient risk mitigation strategies.
• Premium Quality: A standardized process will lead to effective implementation, ensuring consistent product quality.

Some key players like Godrej Agrovet, Venky’s, CP Foods, and Suguna, amongst multiple others, have built an all-encompassing supply chain practice and an exponential rise in product quality, genuinely transforming the face of the Indian Poultry Industry. These companies are adopting IoT, blockchain, AI, and data analytics to incorporate traceability further in their models.

Why Traceability?
Though you briefly understand why transparency is vital, especially for the poultry sector, peeling the layers and grasping the bigger picture is crucial. Let’s uncover the reasons behind the growing significance of Farm-to-fork transparency.

1. Food Safety and Quality

• Identification of contamination source in the meat’s production life cycle.
• 360-degree monitoring of the production process.
• Ensuring products meet quality and safety standards.
• Enabling swift and targeted recalls in case of challenging conditions.

2. Consumer Confidence and Brand Trust

• Transparency in products for consumer consumption.
•  A positive demand outlook for neatly sourced and safe products.
• Satisfied consumers have higher chances of choosing a brand they trust.

3. Compliance and Regulation

• Traceability is now becoming a legal requirement to ensure compliance.
• Relevant certifications and adherence to compliance help meet international standards.
• An excellent International brand image increases exports.
• Assists in acquiring certifications like Kosher or organic.

Facilitating transparency in the poultry industry through technology
The key to achieving traceability is by traversing the road to technology. Automated systems, precise data, real-time monitoring of the entire poultry supply chain, and efficient record-keeping create a massive difference by enhancing operational efficiency, regulatory compliance, and food safety. Let’s look at poultry tech, which can be the language of 2024.

RFID & Barcode: RFID is a medium of identification. The technology uses radio frequencies to identify people/objects/flocks and transfer data. It reads information within a wireless device/tag without requiring any physical contact. Barcode readers use a beam of light to read the black-and-white printed code on the tag. This makes it easy to trace the product throughout its production life cycle.

Blockchain: Blockchain technology is like an Impenetrable and secure digital diary of data points, each point carrying its unique digital ID called a decentralized identifier(DID). Each batch of flock or individual product can have its own DID carrying information about its origin, production methods, etc. Each stage of the poultry supply chain is stored in blockchain and cannot be edited or deleted. Since it is a decentralized computer network, all the parties in the supply chain can access the same information, reducing discrepancies. Also, payments can be automatically processed after the successful delivery of a batch.

Data Analytics: It is also playing a significant role in facilitating traceability. By analyzing data from various sources, it is possible to monitor and verify the production process. This aids in identifying potential issues before they become significant problems and enables producers to take corrective action quickly.

Real-time Tracking with IoT: Integrating the blockchain with Internet of Things (IoT) devices allows real-time tracking of poultry products. Sensors can monitor temperature, humidity, and other conditions, and this data is recorded on the blockchain, ensuring transparency and compliance with quality standards.

Feathered Success Story: Suguna’s Journey to Traceability
In India, there needs to be more transparency in the supply chain. Yet many key players have identified the scope of growth and efficiency by relying on technology. One such pioneer is Suguna Foods, which has adopted RFID technology to trace poultry products from farm to fork.

Suguna Foods has more than 35,000 poultry farmers spread across the country, making it one of the largest poultry companies in India. The company has implemented RFID tags on the birds’ legs, which can be scanned at various stages of the production process, including hatchery, feed mill, farm, processing plant, and cold storage.

The data collected through these tags is then uploaded to a centralized database, which can be accessed by stakeholders such as farmers, veterinarians, and customers. This data includes information about the bird’s age, breed, feed, and medication, making tracing the product’s origin easier and ensuring quality and safety.

By implementing traceability solutions, Suguna Foods has established a strong relationship of trust with its customers. The company has also improved its operational efficiency, reduced waste, and increased profitability.

The Way Forward

The poultry industry has witnessed enormous transformation in the last few decades. Like the industry, technology, too, has been at the forefront of change and upgradation. It has prompted the push for increasing transparency across sectors not just limited to poultry. Blockchain, IoT, AI, and data will be critical in aligning the industry with future needs. It can ensure food safety and quality and increase consumer confidence and brand trust, paving the way for a safer and more sustainable future.

Hence, it is imperative that feed millers, farmers, integrators, animal nutrition companies, veterinarians, and consumers, who form the pillars of the industry, should embrace technology that promotes sustainability and transparency for a bigger, better, and healthier tomorrow.