#MarketIntelligence – Vprint Infotech https://www.vprintinfotech.com Magazine Thu, 03 Sep 2026 09:08:26 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 https://www.vprintinfotech.com/wp-content/uploads/2023/08/logo-feb-150x150.jpg #MarketIntelligence – Vprint Infotech https://www.vprintinfotech.com 32 32 Soy Connext 2026 Strengthens Global Collaboration for Sustainable Food & Feed Security – Ricky Thaper (www.rickythaper.com) https://www.vprintinfotech.com/soy-connext-2026-strengthens-global-collaboration-for-sustainable-food-feed-security-ricky-thaper-www-rickythaper-com/ Thu, 03 Sep 2026 09:08:26 +0000 https://www.vprintinfotech.com/?p=7921

The U.S. Soybean Export Council (USSEC) organised Soy Connext 2026 at the Hyatt Regency, Chicago, bringing together more than 800 participants from 60 plus countries around the globe from animal nutrition, feed, food and agribusiness sectors. The flagship summit provided an important platform for international collaboration, market intelligence, sustainability, innovation and discussions on strengthening global food, feed and nutritional security. The program also included interactions with U.S. soybean growers, farm visits in Illinois and States, USA, the Soy Excellence Center (SEC) 2026 Top Achiever Recognition Award Ceremony, a Risk Management and Market Awareness Workshop and a technical visit to Kent Feed Mills, Iowa State University.

Strong Representation from Middle East, North Africa and South Asia (MENASA) Region at Soy Connext 2026
The delegation from Indian was led by Mr. Franklin Manuel, India Market Lead, U.S. Soybean Export Council (USSEC) and included Mr. Sanjeev Asthana, CEO, Patanjali Group and President, The Solvent Extractors’ Association of India; Mr. Angshu Mallick, Executive Deputy Chairman, Adani Wilmar Agri Business Limited, Mr. B. V. Mehta, Ms. Garima Jain, Mr. Vidya Bhushan, Mr. Kanubhai Thakkar, Mr. Kedar Kulkarni, Mr. Vinod Kumar Jain, Mr. Saurabh Singh Mehta, Mr. Pradeep Krishna, Mr. Rishan and Mr. Ricky Thaper.


As part of the program, the delegation visited Jeff O’Conner Farm in Illinois State and interacted with Mr. Jeff O’Conner, a sixth-generation soybean grower and Board Director of the Illinois Soybean Association. The visit provided valuable insights into sustainable soybean production, advanced genetics, precision agriculture, technology adoption and environmental stewardship.

Interactions with members of the Illinois Soybean Association during the Illinois Soy Reception further highlighted the importance of farmer-led institutions, strategic planning and public-private partnerships in developing a resilient soybean value chain.
The Soy Excellence Center (SEC) 2026 Top Achiever Recognition Award Ceremony was another important highlight of the program. Ms. Anne Meis, Chair, SEC Global Advisory Panel (GAP) welcomed participants, followed by remarks from Mr. Brent Swart, SEC GAP Secretary, and Mr. Mike McCranie, USSEC Chair.
Mr. Brent Swart presented the Impact Subcommittee Report, while Mr. Joel Schreurs, SEC GAP Treasurer, presented the Finance Subcommittee Report. Mr. Brent Babb, Executive Director, Soy Excellence Center, provided an update on SEC’s growing global footprint. Regional updates from the Americas, Asia, China, India, Nigeria and MENA demonstrated SEC’s contribution towards professional capacity building across the global protein value chain.


A proud moment for India came when Dr. Vijay Anand E. Pilli, Center Lead, Soy Excellence Center–India, highlighted the achievements of the SEC -India.
The STAR Award was presented to Dr. Pragati Salutgi in recognition of her outstanding contribution. Mr. Jim Sutter, CEO, USSEC appreciated the contributions of SEC Global Advisory Panel and Regional Advisory Council Members.


I feel truly honoured to serve as a Regional Advisory Council Member – India of the Soy Excellence Center – SEC India, an outstanding initiative of U.S. Soybean Export Council (USSEC). Over the years, SEC has played a transformative role in upskilling professionals across the livestock, feed, aquaculture and food sectors, thereby strengthening the global protein value chain. A heartfelt thank you to Soy Excellence Center and U.S. Soybean Export Council (USSEC) entire teams for their unwavering dedication and visionary leadership in investing in people – the most valuable asset for the future of poultry, dairy, aqua and food industry.

During a special media interaction attended by more than 20 international journalists, Mr. Mike McCranie, Chair, USSEC Board of Directors shared the perspective of U.S. soybean farmers and while reflecting on life as a soybean farmer, he shared a powerful thought “We love to produce crops and watch them grow. But what we really love is seeing our crops feed people around the

world. That is, without question, the most gratifying part of being a farmer.” His words beautifully captured the true purpose of agriculture—feeding the world.

Mr. Jim Sutter, CEO, USSEC, emphasized that Soy Connext 2026 with 800 plus registrations is more than a conference—it is a global platform for collaboration, innovation and sharing scientific insights. Mr. Sutter highlighted that U.S. Soy combines superior feed performance, verified sustainability and a highly reliable supply chain, positioning it to meet the world’s growing demand for protein. With global soybean import demand projected to rise significantly and a record U.S. soybean crop expected this year, the outlook for U.S. Soy remains exceptionally strong. Mr. Jim Sutter added U.S. Soy supply chain is backed by highway, rail, river and barge logistics that buffer supply when a buyer needs it, we deliver it. The world needs more protein and more oil for decades to come and U.S. Soy delivers both reliably, sustainably and at a value buyers can trust.


Post Media interaction, I had Insightful discussions with Mr. Kevin Roepke, Executive Director, USSEC – Middle East, North Africa & South Asia (MENASA), highlighted that SoyConnext2026 once again demonstrated U.S. Soy leadership in enabling sustainable food and feed systems worldwide. Mr. Kevin Roepke added Soy Connext has established itself as the world’s premier globally recognized soy event. Every year, it gets bigger and better and we are proud to see that this year we had over 800 participants join us from across the world. Apart from the stellar agenda and amazing speaker line-up, this conference also gives us the opportunity to network with the industry veterans, customers, U.S. soybean farmers, USSEC members and more. It represents what USSEC stands for: strengthening partnerships, fostering relations and building a preference for U.S. Soy across the world. These in person engagements build trust, emphasize the importance of supply chain resilience. Insatiable demand for both protein and oil is setting an exciting stage for the conversations and discussions being held. To that end, U.S. Soy plays a pivotal role in improving nutrition security across the world, while doing so in an environmentally sustainable and responsible manner.

Mr. Franklin Manuel, India Market Lead, USSEC described the engagement as a truly rewarding experience, emphasizing that the high-level interactions strengthened understanding and relationships across the U.S.–India soy value chain. The discussions opened new avenues for trade, innovation, sustainability and market development, while creating a stronger foundation for future soy cooperation and advocacy.

Mr. Sanjeev Asthana, CEO, Patanjali Group and President, The Solvent Extractors’ Association of India appreciated the depth of discussions at Soy Connext 2026, noting that the event brought critical issues around trade, agriculture and protein to the forefront. He emphasized that the Indian crushing and animal protein industries have valuable lessons to draw from global trends shaping the future of business.

Mr. Angshu Mallick, Executive Deputy Chairman, Adani Wilmar Agri Business Limited, highlighted the opportunity to interact with delegates from across the world and observe how the global soybean industry is increasingly focused on sustainability and critical role of soybeans in food and feed systems.

Mr. Pradeep Krishna, Executive Director, SKM Animal Feeds & Foods (India) Pvt Ltd., said Events like Soy Connext 2026 create meaningful platforms for dialogue, strengthen relationships across the value chain and open pathways for long-term collaboration. During networking reception my discussions with farmer leaders from American Soybean Association (ASA), United Soybean Board (USB) and U.S. Soybean Export Council (USSEC), reinforced one key message: international collaboration is essential to building resilient, sustainable and nutrition-focused food systems.

Global Leaders Share Perspectives on the Future of Soy during Soy Connext 2026 Conference


Soy Connext 2026 – Where Bright Minds Connect, commenced with welcome and opening remarks by Mr. Mike McCranie, Chair, USSEC Board of Directors.


Ms. Colby P., Executive Director, International Strategy, USSEC, introduced Ms. Michelle Caruso-Cabrera, CEO, MCC Global Enterprises, CNBC Contributor, who spoke on “Global Forces at Play: Geopolitics, Trade & the Future of Soy.”


Mr. Tanner Ehmke, Lead Economist, CoBank, presented “The Global Soy Outlook: Supply, Demand & Market Signals.” A panel on “How It’s Growing: Inside the 2026 U.S. Soy Crop” featured Mr. Mike McCranie; Mr. Randy Miller, Director, USSEC; Mr. J. L. Scott Metzger, President, American Soybean Association; and Mr. Brent Gatton, Chair, United Soybean Board.


On the last day of Soy Connext 2026, Mr. Daniel Whitley, Administrator, Foreign Agricultural Service, USDA, addressed the delegates, followed by Mr. Juan Luciano, CEO, ADM, who highlighted the importance of an integrated soy value chain covering origination, processing, logistics and merchandising. This was followed by break-out session and there were insightful presentations from other distinguished leaders across the global soy value chain.


The summit concluded with remarks by Mr. Jim Sutter, CEO, USSEC, who emphasised the value of bringing U.S. soybean farmers, processors, traders, agribusinesses and international trade teams together to exchange knowledge and explore new opportunities. Mr. Sutter said attendees will depart with a clear perspective on the opportunities ahead and a look forward to what’s next. Mr. Sutter announced that Soy Connext 2027 will be held in New York, USA, from August 16–18, 2027.

Soy Connext 2026 was sponsored by several associations and companies; Illinois Soybean

Association, Indiana Soybean Alliance, Iowa Soybean Association, Ohio Soybean Council and South Dakota Soybean Council were the Platinum Sponsors. Cargill, Frey, The Delong Company, Nebraska Soybean Board, SOYLEIC and The Russell Marine Group were the Gold Sponsors. Kansas Soybean Association, Kentucky Soybean Board, North Dakota Soybean Council, Northern Soy, Tennessee Soybean Promotion Board and Wisconsin Soybean Marketing Board were the Silver Sponsors and SGS, Blue Grass Farms of Ohio Inc., CHS Inc., Insta-Pro International, US Identity Preserved

Alliance, International Feed Corporation, ADM, AGP, Arkansas Soybean Promotion Board, Bunge, Consolidated Grain & Barge, Fornazor, Hawkeye Gold Lcc, Minnesota Soybean Research, Perdue Agribusiness LLC, Poet, Ray-Mont Logistics America, Stone Arch Commodities, The Scoular Company, Trans Globe, US Nisshin Shokai Inc., Wheaton Grain Inc., were the Bronze Sponsors of Soy Connext 2026.

Market Intelligence and Risk Management
Following Soy Connext, the USSEC MENASA Trade Team participated in a “Risk Management and Market Awareness” Workshop on August 8 at the Hyatt Regency, Chicago.


Mr. Kevin Roepke, Executive Director, USSEC–MENASA, welcomed participants from the Middle East, North Africa and South Asia and introduced Mr. Guy H. Allen, Senior Economist.The workshop covered global agricultural commodity markets, soybean trade dynamics, supply-demand fundamentals, price discovery, market volatility, forecasting and practical risk-management strategies.


For India’s poultry, livestock, dairy and aquaculture sectors, such knowledge is increasingly important for managing feed ingredient availability, price fluctuations and long-term feed security.


From Iowa Soybean Fields to Feed Technology
Post conference, the delegation visited Grubbs Lands & Cattle Farm in Iowa State, and had good interaction with Mr. Brock Grubbs, a sixth-generation farmer producing soybean and corn across approximately 4,200 acres. The visit provided insights into precision agriculture, advanced genetics, technology and sustainable farming. Ms. Karen Long, Project Coordinator, Iowa Soybean Association, briefed the delegation on farming and sustainability practices.


Later the Trade Team visited the Kent Feed Mill and Grain Science Complex at Iowa State University, a modern facility integrating education, research, analytical laboratories and pilot-scale feed manufacturing. Dr. Dirk Maier, Professor and Director, Kent Feed Mill and Grain Science Complex, Dr. Camille Schroeder, Associate Director and Mr. A S M Younus Bhuiyan Sabbir, Assistant Manager of Grain Center, briefed the delegation on advancements in feed technology, grain science, research and industry-academia collaboration.

Strengthening U.S.–South Asia Partnerships
Thanks to Mr. Kevin Roepke, Executive Director (MENASA), U.S. Soybean Export Council, Mr. Franklin Manuel, India Market Lead, USSEC Ms. Deeba Giannoulis, Regional Food and Nutritional Security & Trade Strategy Leader–MENASA, Ms. Hibah Ameer, Regional Communications Lead–MENASA, Dr. Vijay Anand E. Pilli, Dr. Ashesh Bhattarai, Nepal Market Lead, Mr. Saram Bokhari, Pakistan Market Lead, Mr. KhaBiBur RahMan, Bangladesh Market Lead, Dr. Khurram Shahbaz, Regional Special Projects Facilitator, South Asia, Ms. Nikita Sharma, PMP, Ms. Dhanu Basavraj, Mr. Tara Singh Rawat, and all other members of the USSEC team for organizing this highly educational and informative program and for providing members of the MENASATrade Team with this valuable learning opportunity. Initiatives like these play a vital role in enhancing industry knowledge, strengthening international partnerships, and fostering sustainable growth across the global agricultural and animal protein sectors.

From soybean farms in Illinois and Iowa States to global

discussions during Soy Connext 2026 in Chicago and advanced feed and grain research visit at Iowa State University, offered valuable insights into the U.S. soybean value chain.


As India, the United States and other countries work to meet the growing global demand for affordable and nutritious protein, collaboration in feed security, technology, sustainability, research and trade can play an important role. The journey through the U.S. soybean and feed ecosystem therefore offered much more than an understanding of American agriculture. It provided a broader perspective on how innovation, farmer leadership, scientific research, market intelligence and international cooperation can come together to build more resilient, competitive and sustainable food and feed systems for the future.

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