The 8th edition of the Global Talks Series presents an inspiring dialogue with Mr. Yiannis Christodoulou, a globally respected agribusiness executive and visionary leader. This edition delves into the dynamic intersection of technology, people, and modern poultry production, showcasing how Mr. Christodoulou’s pioneering initiatives are driving advancements in feed manufacturing, precision farming, and professional education across Asia Pacific. With nearly three decades of experience in feed technology, agribusiness leadership, and industry development, he offers a practical perspective that bridges innovation with real world industry needs. As Managing Director of Progressus and Agentis Innovations, and a board member of Innotuc, Mr. Christodoulou continues to champion technology driven growth, continuous professional development, and smarter poultry production systems—supporting the industry’s journey toward greater efficiency, sustainability, and global competitiveness.

Introduction
With nearly three decades of experience across Asia‑Pacific, Mr. Yiannis has worked closely with the animal production industry to address practical challenges, introduce modern technologies that drive industry modernization, and, most importantly, support people in advancing their careers and improving their quality of life. His commitment has always been to combine innovation with human development, ensuring that progress benefits both businesses and individuals.

In a recent conversation with Mr. Yiannis, I gained a deeper appreciation for the impact of the companies he has founded and continues to lead. It was inspiring to hear how Agentis Innovations has spearheaded the introduction of feed mill automation, highlighting its importance to Asia’s feed manufacturers.
Equally impressive is how Progressus has developed AgriSchools short courses, meeting the industry’s critical need for continuous learning and professional development. Mr. Yiannis also shared insights into his newest venture, Innotuc, a company he co‑founded to harness farm data and transform it into real‑time insights—empowering smarter decisions, stronger performance, and more efficient operations across poultry production.

Ricky Thaper: Can you explain how the business you are involved in are contributing and benefiting the Indian poultry industry
Yiannis : Collectively, Progressus Co., Ltd., Agentis Innovations Limited, and our newest venture, Innotuc Co., Ltd., serve as vital resource hubs for businesses pursuing expansion, success, and global competitiveness. Together, they provide the essential tools and expertise needed to drive industry advancement.

More specifically, these companies empower people with opportunities for continuous professional development while equipping organizations with the technologies required to embrace the new era of digitalization and automation. In doing so, they help strengthen both individual careers and corporate capabilities, ensuring the industry is well‑positioned for sustainable growth and modernization.

Progressus brings to India a wealth of global expertise in poultry innovation, strategic collaboration, and training tailored to Asia’s production conditions. Through structured technical courses for experienced professionals (AgriSchools), awareness‑raising forums, and specialized workshops on feed formulation, biosecurity, and sustainability, Progressus empowers farmers, integrators, and industry specialists to adopt modern practices that enhance efficiency and resilience. Training programs on precision nutrition, effective utilization of feed ingredients, modern feeding and management techniques, and closed‑house farming are among the topics directly requested by India’s poultry industry. Get a closer look at what Progressus has to offer at www.progressus.asia

At Agentis Innovations, the focus is on converting feed formulas into high‑quality physical feeds in the most effective, efficient, and sustainable manner—consistently and reliably. The poultry nutrition and feed formulation industry has long been at the cutting edge, often advancing faster than the operational capabilities of feed mill plants. Agentis Innovations bridges this gap by providing advanced automatic process control systems (SCADA), a vital technology for ensuring precision, consistency, and efficiency across every stage of production.

Founded in 2011, Agentis Innovations specializes in automation and process optimization for feed mills, premix plants, and grain processing and storage facilities. Its core expertise lies in feed milling, integrating advanced sensors, real‑time monitoring, and programming to develop automation systems tailored to the realities of Asian feed production. This focus ensures that customers consistently meet nutritional standards while reducing waste and variability, making Agentis Innovations a trusted partner for producers seeking to modernize and future‑proof their feed mills and premix operations. See more on this systems at
www.agentisinnovations.com

“Embracing technology is a must not a choice. Automation doesn’t replace people; it empowers them to make faster, smarter decisions with confidence.”
– Yiannis Christodoulou

Last but not least, our work has the potential to help Indian poultry farms become more profitable, modern, and appealing to the younger generation of farmers, while also providing the data needed to support the transparency that today’s buyers and consumer’s demand. At Innotuc, a Bangkok‑based agritech company, we are developing digital solutions that enable producers to monitor bird growth, feed consumption, and environmental conditions in real time.

For example, instead of relying on periodic manual weighing, Innotuc’s automatic weighing system continuously tracks flock growth and uploads accurate data to a dedicated cloud analytics engine and dashboard. This gives farmers real‑time visibility into bird performance, allowing them to quickly adjust feed, health, and management strategies. Similarly, our silo monitoring technology ensures feed inventory is always under control—reducing waste, preventing shortages, and improving cost forecasting.

Innotuc’s flagship cloud-based engine, InnoFarmPro, transforms farm data collected from our sensors into actionable insights, empowering farmers to make smarter, faster decisions. Automated data collection reduces labour needs, minimizes human error, and improves consistency across flocks. In short, Innotuc’s technology enables poultry farms to operate with precision, resilience, and competitiveness in an industry where margins are tight and efficiency is critical. At the same time, it makes poultry farming more attractive to younger generations, who are drawn to technology‑driven solutions over traditional manual operations. Get a closer look at what INNOTUC can do for you at www.innotuc.com

“The future of poultry is not just about producing more—it’s about producing smarter, with technology guiding every step.”

– Yiannis Christodoulou

Ricky Thaper: How do you see your connection to the Indian poultry industry in particular?
Yiannis : I will always have a soft spot in my heart for the people of India’s poultry industry. Since the beginning of my involvement there, I have been fortunate to meet, connect with, and build strong relationships with many talented, visionary, and passionate professionals from whom I have learned a great deal. I deeply value and nurture these connections, as they have enriched both my personal and professional journey.

A bit on who is Mr. Yiannis Christodoulou.
Born in Cyprus into a family of poultry farmers, Mr. Yiannis began his career in the poultry industry at a very young age. Today, he is a senior agribusiness executive and entrepreneur with deep expertise in animal nutrition, feed technology, and strategic leadership across Asia‑Pacific. He serves as the Managing Director of Agentis Innovations and Progressus, companies he founded and developed in order to advance innovation in feed milling, animal nutrition, and professional education for the livestock and aquaculture industries. His work consistently emphasizes innovation, sustainability, and knowledge transfer, positioning him as a key figure in shaping the future of the animal protein production industries in Asia.

Ricky Thaper : Message to the Indian poultry industry
Yiannis : India’s poultry industry has emerged as a global powerhouse, ranking second in egg production and among the top four broiler producers worldwide. It has achieved rapid growth while contributing significantly to nutrition security and rural employment. This success is a testament to the resilience, vision, and commitment of its professionals and their companies.

Looking ahead, the industry must balance its impressive growth with priorities such as food quality, environmental sustainability, and animal welfare, while remaining vigilant against challenges including shifting market dynamics, disease risks, and resource volatility in land, water, and raw material supply. In summary, India’s poultry sector has transformed into a mega‑industry and is positioning itself as a global leader.

Mr. Kevin Roepke, Regional Director, South Asia and Su Sahara Africa (SASSA), U.S. Soybean Export Council (USSEC) welcomed all delegates and introduced the Governed and other delegation members from Iowa.

This was followed by keynote address by Governor Kim Reynolds on Iowa-Freedom to Flourish. Mr. Mike Naig spoke on Iowa-India Ag cooperation. Mr. Nicole Podesta, Senior Agricultural Attaché, US Consulate, Mumbai spoke on USA-India Ag Cooperation. Mr. Randy Miller, USSEC Director gave nice presentation on Iowa Farming Technology Implementation. Mr. Sumit Gupta, CEO, WASEDA, gave an impressive presentation on India S&D imbalance.

Other speakers at the meeting were Mr. Divya Kumar Gulati, Chairman, CLFMA, Mr. Ricky Thaper, Mr. Sunil Kataria, CEO & MD, Godrej Agrovet Limited, Mr. Joe Dierickx, USSEC Director, Iowa Farm Bureau, Mr. Joe Robert’s, Director, Iowa Corn Promotion Board and Mr. Tom Adam, President, Iowa Soybean Association.
The Roundtable dialogue focused on advancing collaboration between Iowa and India in agriculture, agri science, renewable energy and allied sectors, building a stronger bridge for trade, technology and investment.

Mr. Franklin, Country Team Lead-India, USSEC gave closing remark. This was followed by the Networking Reception, attended by all invites, fostering new partnerships and collaborative opportunities.

It was nice to represent the poultry industry in such a strategic forum and contribute to advancing sustainable practices, innovative solutions, and strengthening the soy and poultry value chains in India. If we negate the effect of tariff, there are very good chances of import of US Soybean Meal by Indian Poultry Industry. The insights and learnings from this event will help drive positive impact and foster greater collaboration within the industry.

The Soy Excellence Centres focus on training the global workforce engaged in the poultry, feed milling, aquaculture, dairy, and soy food sectors. Training holds a pivotal role in the real world across various domains and industries. It serves as the cornerstone for personal and professional development, ensuring that individuals stay competent and competitive in an ever-evolving landscape. The significance of training can be observed through its manifold benefits, ranging from enhancing skills and fostering growth to driving overall success.

Goals of the Soy Excellence Center, India
The India SEC Program embodies the global vision crafted by the U.S. Soy Industry, translating this philosophy into impactful action with the help of regional experts in India and the members of the SEC’s Regional Advisory Council. With clear objectives and a strategic focus, the program aims to:

a) Empower Future Leaders: Cultivate a new generation of problem-solvers who will emerge and engage as good leaders in this crucial market.

b) Elevate Professional Skills: Shape the next wave of young professionals, equipping them with the expertise to become efficient and visionary managers of tomorrow.

c) Strengthen Enterprise Capacity: Build the operational strength of companies within the protein value chain, driving demand for high-quality raw materials and innovative technologies, which will boost the market demand for soy and feed.

d) Fuel Industry Growth: By achieving these milestones, the program will drive sustained growth in India’s protein industries, ultimately opening new doors for U.S. Soy market access in the region.

At the SECs, we thought deeply on 8 key outcomes that can emerge from good training programs. Here is an account describing those eight areas.

Enhancing Skills and Competencies
One of the primary advantages of training is the enhancement of skills and competencies. In an era where technology and methodologies are constantly advancing, staying updated is crucial. Training programs help individuals acquire new skills, refine existing ones, and keep pace with industry standards. This continuous learning process ensures that professionals remain relevant and effective in their roles.

By way of example, in the food industry, there is growing attention given to protein. All of us work directly or indirectly in the protein value chain. Customers’ expectations, food norms, production techniques and technologies, our understanding about nutrition, equipment and its technology (transforming digital), and animal and plant genetics keep continually changing.

Boosting Employee Morale and Satisfaction
Training also plays a significant role in boosting employee morale and job satisfaction. When organizations invest in their employees’ development, it sends a positive message that they value and believe in their workforce. This investment leads to increased job satisfaction, higher motivation levels, and a stronger sense of loyalty among employees.

For instance, companies that offer leadership development programs, soft skills training, and career advancement opportunities often see lower turnover rates and higher engagement levels. Employees feel more competent, confident, and prepared to tackle challenges, resulting in a more positive work environment.
Fostering Innovation and Adaptability

In today’s fast-paced world, especially in the protein value chain/ food chain, innovation and adaptability are key to staying ahead of the competition. Training empowers individuals and organizations to embrace change and think creatively. It encourages a culture of continuous improvement and experimentation, where employees are not afraid to take risks and propose new ideas.

Organizations that prioritize training are better equipped to adapt to market shifts, technological disruptions, and changing customer demands. Specifically, we see a lot of digital applications being used in the protein production sector or the feed manufacturing sector. Companies that invest in digital transformation training can seamlessly transition to new business models, enhance their digital presence, and offer innovative solutions at production centres or to their clients.

Ensuring Compliance and Reducing Risks
Compliance with industry regulations and standards is non-negotiable for many businesses. It is an area that is catching up fast because of health and wellness concerns. Training ensures that employees are aware of and adhere to these regulations, thereby minimizing the risk of legal issues, financial penalties, and reputational damage. We operate in the food sector – be it production, R&D, or marketing – our audience is humans and their food; therefore, food safety and all regulations governing it take centre stage.

Improving Performance and Productivity
A well-trained workforce is synonymous with improved performance and productivity. Training equips employees with the knowledge and tools they need to perform their tasks efficiently and effectively. It reduces errors, enhances quality, and streamlines processes, leading to better overall performance.

To illustrate, customer service representatives who receive training on communication skills, conflict resolution, and product knowledge are more likely to handle inquiries and complaints successfully. This improved performance translates into higher customer satisfaction and loyalty. The workforce at a feed mill, when taught about implementing a proactive maintenance protocol, can help reduce downtime that could occur due to an unforeseen production issue.

Supporting Career Development and Progression
Training is instrumental in supporting career development and progression. It provides individuals with the skills and qualifications needed to advance in their careers. By offering training opportunities, organizations can nurture talent from within and prepare employees for higher responsibilities.

Mentorship programs, professional certifications, and specialized training courses, such as those of SEC, are some of the ways organizations can support career growth. Employees who see a clear path for progression within the company are more likely to stay committed and strive for excellence.

Contributing to Organizational Success
Ultimately, training the workforce contributes significantly to organizational success. A skilled, motivated, and adaptive workforce is a powerful asset that drives innovation, efficiency, and competitiveness. Organizations that invest in training are better positioned to achieve their strategic goals and maintain a sustainable growth trajectory.

In particular, companies with robust training programs often report higher profitability, stronger market positions, and greater resilience in the face of challenges. Training fosters a culture of learning and development, where continuous improvement is the norm and excellence is the standard.

Contributing to National Protein Security
The food sector’s training programs are essential not only for the company’s success but also for contributing to national protein security. As a key player in the food industry, our commitment to ensuring the safety, quality, and availability of protein sources is paramount. By training our workforce in best practices for food production, handling, and distribution, we help guarantee that our products meet stringent standards and are accessible to the wider population. Proteins are crucial for human health, playing a vital role in growth, repair, and maintaining bodily functions. Ensuring a reliable supply of high-quality protein is a critical aspect of national food security.

Our training programs cover various aspects of protein management— from sourcing sustainable and ethically produced raw materials to implementing advanced preservation techniques that extend shelf life and minimize waste.

Additionally, by investing in training, we foster innovation, which can diversify the market and offer more sustainable solutions to meet the growing demand. This proactive approach not only supports our business objectives but also aligns with global efforts to combat food insecurity and promote public health. By prioritizing training, we empower our workforce to uphold the highest standards in food safety, quality, and innovation, thereby contributing to the overarching goal of national protein security.

Conclusion
In conclusion, training is a vital component of real-world success. It enhances skills, boosts morale, fosters innovation, ensures compliance, improves performance, supports career development, and drives organizational success. Whether at an individual level or an organizational level, the benefits of training are profound and far-reaching. As the world continues to evolve, the importance of training will only grow, making it an indispensable element of personal and professional growth.

Dr Jeevan Sonawane | Director, Novelvet Farmsolutions

India is one of the fastest growing countries in terms of population, economy, infrastructure, information technology and other segments, yet grappling with persistent challenges like poverty, malnutrition, and nutritional insecurity. Among these, protein malnutrition is a silent crisis affecting millions. Despite being the world’s second-most populous country, over 80% of Indians fail to meet their daily protein requirements. While 75% of the population identifies as non-vegetarian, most consume meat only occasionally—on weekends, festivals, or special occasions. A survey by IMRB revealed that 73% of Indians are protein deficient, and a staggering 93% are unaware of their daily protein needs.

The misconception that protein is essential only for bodybuilders and athletes has left the general population unaware of its fundamental role in overall health. This lack of awareness has far-reaching consequences for individuals and the nation.

How Serious Is Protein Malnutrition in India?
Protein-energy malnutrition (PEM) is a significant public health issue in India, with devastating effects on children and adults alike:
– Global Hunger Index: India ranks 101 out of 116 countries.
– Undernourished Population: India has the highest number of undernourished people globally.
– Child Malnutrition: 35% of children under five are malnourished, and 48% suffer from stunted growth.
– Infant Mortality: 33 of every 1,000 children born in India die before their first birthday.
– Anaemia: 68% of children and 66% of women are anaemic.
– Protein Deficiency: 73% of Indians lack adequate protein intake.

Double Burden: Alongside malnutrition, obesity and non-communicable diseases like diabetes and heart disease are rising due to poor dietary habits.

How Much Protein Are Indians Eating?
The Indian Council of Medical Research (ICMR) recommends 0.8 to 1 gram of protein per kilogram of body weight daily, but the average Indian consumes only 0.6 grams per kilogram. Globally, average protein consumption stands at 68 grams per day, while India lags behind at 47 grams per day.

A survey across 16 Indian cities found that 85% of people believe protein causes weight gain, highlighting the widespread misinformation. Moreover, cereals, which are poor protein sources, dominate Indian diets, contributing 60% of protein intake. Pulses, legumes, meat, and poultry, the richer sources of protein, account for only 11% of dietary energy.

Protein deficiency

Why Are Indians Protein Deficient?
Several factors contribute to protein deficiency in India:
1. Cereal-Dominant Diets: Poor digestibility and incomplete amino acid profiles of cereals make them inadequate protein sources.
2. Shift in Food Habits: Increased consumption of fast foods and processed foods has reduced dietary quality.
3. Poverty and Food Insecurity: Many families cannot afford protein-rich foods.
4. Social Misconceptions: Myths about certain food categories lead to reduced protein intake.
5. Lack of Awareness: Misinformation and myths, especially among women who are key decision-makers in household nutrition, exacerbate the problem.
6. Inadequate Infant Feeding Practices: Poor early nutrition has lifelong consequences.

The Impact of Protein Deficiency
Protein is vital for growth, development, immunity, and repair. Its deficiency has severe consequences:
– For Children: Stunted growth, poor cognitive development, and reduced school performance.
– For Adults: Loss of muscle mass, impaired metabolism, and increased susceptibility to illnesses.
– For the Economy: Reduced productivity, poorer educational outcomes, and long-term economic losses.

How to Mitigate Protein Malnutrition in India
The Indian government has launched programs like the Public Distribution System (PDS), Integrated Child Development Services (ICDS), and mid-day meals. However, these largely focus on cereals. To combat protein malnutrition effectively, we need:
1. Increased Awareness: Massive campaigns to educate the public on protein’s importance and daily requirements.
2. Inclusion of Protein-Rich Foods: Adding affordable protein sources like eggs, milk, and chicken to government nutrition programs like mid-day meal in schools
3. Affordable Protein: Subsidizing protein-rich foods to make them accessible to all.
4. Dietary Education: Promoting balanced diets that include pulses, legumes, and animal proteins.
5. Focused Intervention: Prioritizing nutrition in the first 1,000 days of life, from conception to a child’s second birthday.

How Eggs and Chicken Can Help
Eggs and chicken are among the most affordable and accessible protein sources, offering immense potential to combat malnutrition:
1. Abundance: India is the world’s third-largest egg producer and fourth-largest chicken producer.
2. Complete Protein: These are high-quality protein sources containing essential amino acids not found in many plant-based foods.
3. Nutritional Powerhouses: Eggs are rich in vitamins, minerals, and good fats, while chicken supports muscle strength, immunity, and stress relief.
4. Versatility and Affordability: Easy to prepare, eggs and chicken can fit into any meal plan.

Need for Collective Action
To overcome protein malnutrition, we must act together. Poultry producers, government agencies, social influencers, medical practitioners, and organizations like NECC, Vets in Poultry, PFI, CLFMA, INFAH, IPEMA, ICMR, IMA and NIN must join hands. By promoting chicken and eggs through awareness campaigns, partnerships with health organizations, and inclusion in nutrition programs, we can:
– Educate Consumers: Bust myths and promote protein-rich diets.
– Drive Demand: Inspire families to make eggs and chicken regular dietary staples.
– Strengthen Programs: Enhance government initiatives with animal protein sources.

Fighting protein malnutrition is not just a health issue; it is a mission to secure India’s future. Let’s ensure every child has the opportunity to grow, thrive, and contribute to a healthier, stronger nation. Together, we can make protein malnutrition a challenge of the past.