Challenges are part of every sector, and poultry is no exception. Today, low rates are affecting farmers, producers, and allied players in some part of India. Yet history shows that every challenge has made our sector stronger, more resilient, and more innovative.

Indian poultry has faced feed cost fluctuations, disease outbreaks, and changing consumer habits – and yet it continues to grow, delivering affordable, nutritious protein to millions. What we face today is not a setback; it is a phase of adjustment, preparing us for the next stage of growth.

Poultry is more than the production of meat and eggs; it is the backbone of nutrition security for our nation. With a rising population and growing health awareness, the long-term demand for affordable, high-quality protein is undeniable. This fundamental truth ensures our market will rebound.

The way forward lies in unity and strong leadership. Poultry and Livestock Associations play a vital role in representing the sector. They continue to engage with the government on the challenges faced by poultry, advocating for policies that strengthen the industry. Every player in the sector must support these associations, because collective efforts amplify individual actions and create real impact.

Opportunities are immense when we work together:
-Optimizing feed efficiency to manage costs.
-Expanding processing and value addition to reach new markets.
-Building consumer awareness and strong poultry brands.
-Exploring exports to energize the sector further.

Government support is increasing, recognizing the vital role of livestock and agriculture. Poultry continues to generate livelihoods across rural India and contributes significantly to the economy.

The decision of the Poultry Federation of India to host its 36th AGM in Lucknow is a commendable initiative by the association. Lucknow, being centrally located in North India with excellent connectivity, serves as a strategic hub for bringing together poultry players from across the country. States such as Uttar Pradesh, Jharkhand, Chhattisgarh, Bihar, Rajasthan, Madhya Pradesh, Odisha, and West Bengal are emerging as strong growth markets, and this move will help strengthen participation, address state-specific opportunities, and further support the expansion and development of poultry across these regions.

Low prices today should not weaken confidence. Now is the time to plan, innovate, and prepare for tomorrow. Poultry embodies resilience, hard work, and the spirit to rise stronger after every challenge.

Stay positive. Work together. Support all regional and national level poultry and livestock associations in leading the way. Today’s challenges will become tomorrow’s stepping stones – and Indian poultry will continue its remarkable upward journey, stronger, smarter, and unstoppable.

May the upcoming festival of Deepawali illuminate the future of the Indian poultry sector, fostering growth, innovation, and resilience. Wishing all our readers and partners a Happy and Prosperous Deepawali.

Bengaluru, 18^th Oct 2024 – NUQO Animal Nutrition India Pvt. Ltd., a leader in innovative animal nutrition solutions, is excited to announce the appointment of Reena Rani as Head of Marketing, South Asia. In this role, Reena will oversee all marketing functions and will lead strategies & key initiatives of NUQO in the South Asia region and will be driving growth and engagement across key markets.

Reena brings over 12 years of extensive experience in marketing. Campaigns, pricing strategy, digital marketing, content creation, social media strategy, branding, marketing communication, and business analytics are her core strengths. Her deep expertise spans across top industry players such as Cargill and Novus, where she developed and implemented marketing programs that delivered measurable success.

With a strong academic background, Reena holds a master’s degree in industrial chemistry and an advanced Diploma in Digital Marketing and Analytics from the prestigious Indian Institute of Management, Kozhikode (IIMK). Her blend of technical knowledge and strategic marketing insights makes her a valuable addition to NUQO India’s leadership team.

Ewenn Helary, CEO
NUQO Feed Additives

“We are thrilled to have Reena join us at NUQO. Her proven ability to lead and execute innovative marketing strategies will be instrumental in expanding our presence in South Asia,” said Ewenn Helary, CEO at NUQO Feed Additives. “We are confident that Reena’s leadership will bring fresh perspectives and help elevate our brand in the region.”

Neeraj Kumar Srivastava
Managing Director, South Asia
NUQO Feed Additives

“We are delighted to welcome Reena to the NUQO team. Her deep understanding of the South Asia market and her exceptional track record in marketing make her the perfect fit to lead our efforts in this important region. Reena’s leadership will help us strengthen our marketing capabilities and further solidify NUQO’s position as a leader in animal nutrition solutions. We look forward to the innovative strategies she will bring to the table,” said Neeraj Kumar Srivastava – Managing Director, South Asia.

Stephanie Ladirat, Technology Director
NUQO Feed Additives

“We are thrilled to welcome Reena to the NUQO team. She brings a unique blend of technical expertise and sharp strategic marketing insight,” said Stephanie Ladirat, Technology Director at NUQO Feed Additives. “Her skills and vision will be key assets as we drive growth and innovation in South Asia market. We are looking forward to collaborating with her and see her talents and ideas flourish”

Reena’s appointment comes at a pivotal time for NUQO as the company continues to expand its footprint in the global animal nutrition market. Her role will be crucial in driving customer engagement and market penetration, further positioning NUQO as a trusted provider of natural, sustainable animal nutrition solutions.

About NUQO Feed Additives
NUQO© is a pioneer in combining phytogenics & phycogenics with a unique and cutting-edge micro- encapsulation technology that preserves efficacy and ensures optimal release of active ingredients.

Based on this expertise, NUQO© promotes various solutions that help professionals to better address challenges related to performance, health or welfare of animals.

For more information, please contact: info@nuqo.eu