#GlobalAgriculture – Vprint Infotech https://www.vprintinfotech.com Magazine Thu, 03 Sep 2026 09:08:26 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.7 https://www.vprintinfotech.com/wp-content/uploads/2023/08/logo-feb-150x150.jpg #GlobalAgriculture – Vprint Infotech https://www.vprintinfotech.com 32 32 Soy Connext 2026 Strengthens Global Collaboration for Sustainable Food & Feed Security – Ricky Thaper (www.rickythaper.com) https://www.vprintinfotech.com/soy-connext-2026-strengthens-global-collaboration-for-sustainable-food-feed-security-ricky-thaper-www-rickythaper-com/ Thu, 03 Sep 2026 09:08:26 +0000 https://www.vprintinfotech.com/?p=7921

The U.S. Soybean Export Council (USSEC) organised Soy Connext 2026 at the Hyatt Regency, Chicago, bringing together more than 800 participants from 60 plus countries around the globe from animal nutrition, feed, food and agribusiness sectors. The flagship summit provided an important platform for international collaboration, market intelligence, sustainability, innovation and discussions on strengthening global food, feed and nutritional security. The program also included interactions with U.S. soybean growers, farm visits in Illinois and States, USA, the Soy Excellence Center (SEC) 2026 Top Achiever Recognition Award Ceremony, a Risk Management and Market Awareness Workshop and a technical visit to Kent Feed Mills, Iowa State University.

Strong Representation from Middle East, North Africa and South Asia (MENASA) Region at Soy Connext 2026
The delegation from Indian was led by Mr. Franklin Manuel, India Market Lead, U.S. Soybean Export Council (USSEC) and included Mr. Sanjeev Asthana, CEO, Patanjali Group and President, The Solvent Extractors’ Association of India; Mr. Angshu Mallick, Executive Deputy Chairman, Adani Wilmar Agri Business Limited, Mr. B. V. Mehta, Ms. Garima Jain, Mr. Vidya Bhushan, Mr. Kanubhai Thakkar, Mr. Kedar Kulkarni, Mr. Vinod Kumar Jain, Mr. Saurabh Singh Mehta, Mr. Pradeep Krishna, Mr. Rishan and Mr. Ricky Thaper.


As part of the program, the delegation visited Jeff O’Conner Farm in Illinois State and interacted with Mr. Jeff O’Conner, a sixth-generation soybean grower and Board Director of the Illinois Soybean Association. The visit provided valuable insights into sustainable soybean production, advanced genetics, precision agriculture, technology adoption and environmental stewardship.

Interactions with members of the Illinois Soybean Association during the Illinois Soy Reception further highlighted the importance of farmer-led institutions, strategic planning and public-private partnerships in developing a resilient soybean value chain.
The Soy Excellence Center (SEC) 2026 Top Achiever Recognition Award Ceremony was another important highlight of the program. Ms. Anne Meis, Chair, SEC Global Advisory Panel (GAP) welcomed participants, followed by remarks from Mr. Brent Swart, SEC GAP Secretary, and Mr. Mike McCranie, USSEC Chair.
Mr. Brent Swart presented the Impact Subcommittee Report, while Mr. Joel Schreurs, SEC GAP Treasurer, presented the Finance Subcommittee Report. Mr. Brent Babb, Executive Director, Soy Excellence Center, provided an update on SEC’s growing global footprint. Regional updates from the Americas, Asia, China, India, Nigeria and MENA demonstrated SEC’s contribution towards professional capacity building across the global protein value chain.


A proud moment for India came when Dr. Vijay Anand E. Pilli, Center Lead, Soy Excellence Center–India, highlighted the achievements of the SEC -India.
The STAR Award was presented to Dr. Pragati Salutgi in recognition of her outstanding contribution. Mr. Jim Sutter, CEO, USSEC appreciated the contributions of SEC Global Advisory Panel and Regional Advisory Council Members.


I feel truly honoured to serve as a Regional Advisory Council Member – India of the Soy Excellence Center – SEC India, an outstanding initiative of U.S. Soybean Export Council (USSEC). Over the years, SEC has played a transformative role in upskilling professionals across the livestock, feed, aquaculture and food sectors, thereby strengthening the global protein value chain. A heartfelt thank you to Soy Excellence Center and U.S. Soybean Export Council (USSEC) entire teams for their unwavering dedication and visionary leadership in investing in people – the most valuable asset for the future of poultry, dairy, aqua and food industry.

During a special media interaction attended by more than 20 international journalists, Mr. Mike McCranie, Chair, USSEC Board of Directors shared the perspective of U.S. soybean farmers and while reflecting on life as a soybean farmer, he shared a powerful thought “We love to produce crops and watch them grow. But what we really love is seeing our crops feed people around the

world. That is, without question, the most gratifying part of being a farmer.” His words beautifully captured the true purpose of agriculture—feeding the world.

Mr. Jim Sutter, CEO, USSEC, emphasized that Soy Connext 2026 with 800 plus registrations is more than a conference—it is a global platform for collaboration, innovation and sharing scientific insights. Mr. Sutter highlighted that U.S. Soy combines superior feed performance, verified sustainability and a highly reliable supply chain, positioning it to meet the world’s growing demand for protein. With global soybean import demand projected to rise significantly and a record U.S. soybean crop expected this year, the outlook for U.S. Soy remains exceptionally strong. Mr. Jim Sutter added U.S. Soy supply chain is backed by highway, rail, river and barge logistics that buffer supply when a buyer needs it, we deliver it. The world needs more protein and more oil for decades to come and U.S. Soy delivers both reliably, sustainably and at a value buyers can trust.


Post Media interaction, I had Insightful discussions with Mr. Kevin Roepke, Executive Director, USSEC – Middle East, North Africa & South Asia (MENASA), highlighted that SoyConnext2026 once again demonstrated U.S. Soy leadership in enabling sustainable food and feed systems worldwide. Mr. Kevin Roepke added Soy Connext has established itself as the world’s premier globally recognized soy event. Every year, it gets bigger and better and we are proud to see that this year we had over 800 participants join us from across the world. Apart from the stellar agenda and amazing speaker line-up, this conference also gives us the opportunity to network with the industry veterans, customers, U.S. soybean farmers, USSEC members and more. It represents what USSEC stands for: strengthening partnerships, fostering relations and building a preference for U.S. Soy across the world. These in person engagements build trust, emphasize the importance of supply chain resilience. Insatiable demand for both protein and oil is setting an exciting stage for the conversations and discussions being held. To that end, U.S. Soy plays a pivotal role in improving nutrition security across the world, while doing so in an environmentally sustainable and responsible manner.

Mr. Franklin Manuel, India Market Lead, USSEC described the engagement as a truly rewarding experience, emphasizing that the high-level interactions strengthened understanding and relationships across the U.S.–India soy value chain. The discussions opened new avenues for trade, innovation, sustainability and market development, while creating a stronger foundation for future soy cooperation and advocacy.

Mr. Sanjeev Asthana, CEO, Patanjali Group and President, The Solvent Extractors’ Association of India appreciated the depth of discussions at Soy Connext 2026, noting that the event brought critical issues around trade, agriculture and protein to the forefront. He emphasized that the Indian crushing and animal protein industries have valuable lessons to draw from global trends shaping the future of business.

Mr. Angshu Mallick, Executive Deputy Chairman, Adani Wilmar Agri Business Limited, highlighted the opportunity to interact with delegates from across the world and observe how the global soybean industry is increasingly focused on sustainability and critical role of soybeans in food and feed systems.

Mr. Pradeep Krishna, Executive Director, SKM Animal Feeds & Foods (India) Pvt Ltd., said Events like Soy Connext 2026 create meaningful platforms for dialogue, strengthen relationships across the value chain and open pathways for long-term collaboration. During networking reception my discussions with farmer leaders from American Soybean Association (ASA), United Soybean Board (USB) and U.S. Soybean Export Council (USSEC), reinforced one key message: international collaboration is essential to building resilient, sustainable and nutrition-focused food systems.

Global Leaders Share Perspectives on the Future of Soy during Soy Connext 2026 Conference


Soy Connext 2026 – Where Bright Minds Connect, commenced with welcome and opening remarks by Mr. Mike McCranie, Chair, USSEC Board of Directors.


Ms. Colby P., Executive Director, International Strategy, USSEC, introduced Ms. Michelle Caruso-Cabrera, CEO, MCC Global Enterprises, CNBC Contributor, who spoke on “Global Forces at Play: Geopolitics, Trade & the Future of Soy.”


Mr. Tanner Ehmke, Lead Economist, CoBank, presented “The Global Soy Outlook: Supply, Demand & Market Signals.” A panel on “How It’s Growing: Inside the 2026 U.S. Soy Crop” featured Mr. Mike McCranie; Mr. Randy Miller, Director, USSEC; Mr. J. L. Scott Metzger, President, American Soybean Association; and Mr. Brent Gatton, Chair, United Soybean Board.


On the last day of Soy Connext 2026, Mr. Daniel Whitley, Administrator, Foreign Agricultural Service, USDA, addressed the delegates, followed by Mr. Juan Luciano, CEO, ADM, who highlighted the importance of an integrated soy value chain covering origination, processing, logistics and merchandising. This was followed by break-out session and there were insightful presentations from other distinguished leaders across the global soy value chain.


The summit concluded with remarks by Mr. Jim Sutter, CEO, USSEC, who emphasised the value of bringing U.S. soybean farmers, processors, traders, agribusinesses and international trade teams together to exchange knowledge and explore new opportunities. Mr. Sutter said attendees will depart with a clear perspective on the opportunities ahead and a look forward to what’s next. Mr. Sutter announced that Soy Connext 2027 will be held in New York, USA, from August 16–18, 2027.

Soy Connext 2026 was sponsored by several associations and companies; Illinois Soybean

Association, Indiana Soybean Alliance, Iowa Soybean Association, Ohio Soybean Council and South Dakota Soybean Council were the Platinum Sponsors. Cargill, Frey, The Delong Company, Nebraska Soybean Board, SOYLEIC and The Russell Marine Group were the Gold Sponsors. Kansas Soybean Association, Kentucky Soybean Board, North Dakota Soybean Council, Northern Soy, Tennessee Soybean Promotion Board and Wisconsin Soybean Marketing Board were the Silver Sponsors and SGS, Blue Grass Farms of Ohio Inc., CHS Inc., Insta-Pro International, US Identity Preserved

Alliance, International Feed Corporation, ADM, AGP, Arkansas Soybean Promotion Board, Bunge, Consolidated Grain & Barge, Fornazor, Hawkeye Gold Lcc, Minnesota Soybean Research, Perdue Agribusiness LLC, Poet, Ray-Mont Logistics America, Stone Arch Commodities, The Scoular Company, Trans Globe, US Nisshin Shokai Inc., Wheaton Grain Inc., were the Bronze Sponsors of Soy Connext 2026.

Market Intelligence and Risk Management
Following Soy Connext, the USSEC MENASA Trade Team participated in a “Risk Management and Market Awareness” Workshop on August 8 at the Hyatt Regency, Chicago.


Mr. Kevin Roepke, Executive Director, USSEC–MENASA, welcomed participants from the Middle East, North Africa and South Asia and introduced Mr. Guy H. Allen, Senior Economist.The workshop covered global agricultural commodity markets, soybean trade dynamics, supply-demand fundamentals, price discovery, market volatility, forecasting and practical risk-management strategies.


For India’s poultry, livestock, dairy and aquaculture sectors, such knowledge is increasingly important for managing feed ingredient availability, price fluctuations and long-term feed security.


From Iowa Soybean Fields to Feed Technology
Post conference, the delegation visited Grubbs Lands & Cattle Farm in Iowa State, and had good interaction with Mr. Brock Grubbs, a sixth-generation farmer producing soybean and corn across approximately 4,200 acres. The visit provided insights into precision agriculture, advanced genetics, technology and sustainable farming. Ms. Karen Long, Project Coordinator, Iowa Soybean Association, briefed the delegation on farming and sustainability practices.


Later the Trade Team visited the Kent Feed Mill and Grain Science Complex at Iowa State University, a modern facility integrating education, research, analytical laboratories and pilot-scale feed manufacturing. Dr. Dirk Maier, Professor and Director, Kent Feed Mill and Grain Science Complex, Dr. Camille Schroeder, Associate Director and Mr. A S M Younus Bhuiyan Sabbir, Assistant Manager of Grain Center, briefed the delegation on advancements in feed technology, grain science, research and industry-academia collaboration.

Strengthening U.S.–South Asia Partnerships
Thanks to Mr. Kevin Roepke, Executive Director (MENASA), U.S. Soybean Export Council, Mr. Franklin Manuel, India Market Lead, USSEC Ms. Deeba Giannoulis, Regional Food and Nutritional Security & Trade Strategy Leader–MENASA, Ms. Hibah Ameer, Regional Communications Lead–MENASA, Dr. Vijay Anand E. Pilli, Dr. Ashesh Bhattarai, Nepal Market Lead, Mr. Saram Bokhari, Pakistan Market Lead, Mr. KhaBiBur RahMan, Bangladesh Market Lead, Dr. Khurram Shahbaz, Regional Special Projects Facilitator, South Asia, Ms. Nikita Sharma, PMP, Ms. Dhanu Basavraj, Mr. Tara Singh Rawat, and all other members of the USSEC team for organizing this highly educational and informative program and for providing members of the MENASATrade Team with this valuable learning opportunity. Initiatives like these play a vital role in enhancing industry knowledge, strengthening international partnerships, and fostering sustainable growth across the global agricultural and animal protein sectors.

From soybean farms in Illinois and Iowa States to global

discussions during Soy Connext 2026 in Chicago and advanced feed and grain research visit at Iowa State University, offered valuable insights into the U.S. soybean value chain.


As India, the United States and other countries work to meet the growing global demand for affordable and nutritious protein, collaboration in feed security, technology, sustainability, research and trade can play an important role. The journey through the U.S. soybean and feed ecosystem therefore offered much more than an understanding of American agriculture. It provided a broader perspective on how innovation, farmer leadership, scientific research, market intelligence and international cooperation can come together to build more resilient, competitive and sustainable food and feed systems for the future.

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27th World Poultry Congress 2026 in Toronto, Canada, Connecting with the Global Poultry Community – Ricky Thaper (www.rickythaper.com) https://www.vprintinfotech.com/27th-world-poultry-congress-2026-in-toronto-canada-connecting-with-the-global-poultry-community-ricky-thaper-www-rickythaper-com/ Fri, 31 Jul 2026 12:34:48 +0000 https://www.vprintinfotech.com/?p=7839

The 27th edition of World Poultry Congress (WPC) 2026 organised by the World’s Poultry Science Association (WPSA) at the Metro Toronto Convention Centre, Toronto, Canada, from July 13–17, 2026 was recognised as the world’s premier gathering for poultry science and technology, WPC 2026 had brought together a good delegates comprising poultry scientists, researchers, academicians, veterinarians, industry leaders, production specialists, policymakers, and students from more than 85 countries. The congress served as an exceptional platform for exchanging knowledge, showcasing cutting-edge innovations and strengthening international collaborations that will shape the future of the poultry industry.

The scientific and technical program covered a wide spectrum of critical topics including genetics and breeding, poultry nutrition, health and disease prevention, animal welfare, sustainability, precision production technologies, processing innovations and global food security. At a time when the poultry sector is addressing evolving challenges related to disease management, climate resilience, sustainability and feeding a growing global population, forums like WPC continue to play a pivotal role in driving science-based solutions and technological advancement.

Held once every four years under the auspices of the World’s Poultry Science Association (WPSA), the World Poultry Congress remains one of the most influential international platforms dedicated to advancing poultry science and industry worldwide.

The success of WPC 2026 was made possible through the support of leading global organizations, including Elanco and Cargill Animal Nutrition and Health as Platinum Sponsors, Merck Animal Health and Zoetis as Gold Sponsors, Anitox, Evonik, Novus International, Inc, Huvepharma; Trouw Nutrition, Novonesis Animal Health and Nutrition, Nor-Feed, Insighter Biotechnology, JBT Marel, Adisseo, Jefo Biotechnology, Olmix Biotechnology Research and Vtagro as Bronze Sponsors and was supported by Jamesway, Hendrix Genetics Layers, Egg Farmers of Canada, Chicken Farmers of Canada, Turkey Farmers of Canada, Canadian Hatching Egg Producers, Alternative Design Manufacturing and Suply, Inc., Allix3, US-RSPE, JRS Livestock Applications and Hy-line International. WPC-2016 was further supported by esteemed media partners including Canadian Poultry Magazine, WATT Poultry, Agri Insight, Poultry Creations, Gulf Poultry, Modern Poultry, and aviNews International.


The exhibitors displayed their promotional material in Exhibit Hall and the seminars / presentations were in various session rooms. The poster and oral presentation sessions represented the cutting edge of global poultry research. Forty plus speakers from six continents, hundreds of abstracts across every major area of poultry science. During World Poultry Congress 2026, it was my privilege to meet distinguished poultry leaders, scientists, researchers, innovators and industry colleagues from around the world and explored new opportunities for collaboration that will contribute to the sustainable growth and future of the global poultry sector.

My sincere congratulations to the World’s Poultry Science Association (WPSA), the organising committee, sponsors, exhibitors, and everyone who worked tirelessly to make WPC 2026 an outstanding success.As one memorable chapter comes to an end, we now look forward to the 28th World Poultry Congress, which will be held in Tokyo, Japan, from July 21–25, 2030.

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GLOBAL TALKS with Ricky Thaper – Conversation with the Leaders Shaping the Future of Poultry https://www.vprintinfotech.com/global-talks-with-ricky-thaper-conversation-with-the-leaders-shaping-the-future-of-poultry-5/ Fri, 05 Jun 2026 10:29:49 +0000 https://www.vprintinfotech.com/?p=7664

The 7th edition of the Global Talks Series presents an inspiring conversation with Ms. Tori Sorensen, a globally respected advocate for sustainable agriculture, soybean processing, and animal nutrition education. This edition explores Tori Sorensen’s journey from her farm roots in Iowa to becoming a global voice in soy innovation and protein security. Through her leadership at Insta-Pro International and contributions with U.S. Soybean Export Council (USSEC), she has helped advance feed processing technologies, sustainable animal nutrition, and global education initiatives across more than 100 countries. As former Chair of the Soy Excellence Center (SEC) Committee, Tori played a leading role in strengthening global training programs for feed manufacturing and agribusiness professionals, including the establishment of SEC India. Her work continues to inspire the poultry and livestock industries through innovation, education, and a strong commitment to global protein security.

Career Summary:
In a world where global food systems face sustainability and production challenges, Tori Sorensen has built a career focused on advancing global agriculture through education and communication in soybean processing and animal nutrition. As Marketing Director for Insta-Pro International, she has helped expand the company’s global presence by promoting sustainable feed processing solutions across international markets. Outside her position at Insta-Pro, Tori has become a thought leader and a staunch advocate for sustainable agriculture practices and education on soybean processing.

Early Career/Background:
Raised on a farm in southeast Iowa, agriculture and the value of hard work played a defining role in shaping Tori’s life and career. She experienced the realities of farm life first hand by detasseling corn, walking beans, helping with the family grain bin business, and learning to drive a tractor before she even learned to drive a car.
Like many farm families impacted by the 1980s farm crisis in the United States, her family faced significant hardship, including losing their farm and home at auction. Those experiences left a lasting impact and helped shape her perspective on resilience, opportunity, and education. Inspired by her father’s belief that “they can take everything from you, but they can’t take away your education.” Sorensen developed a deep passion for agricultural education and leadership development, which continues to influence her work in her global agriculture outreach today.


Marketing Director at Insta-Pro International:
As current Marketing Director for Insta-Pro International, Tori Sorensen has helped build global partnerships focused on soybean processing, feed efficiency, and animal nutrition education. Working with customers and distributors in more than 100 countries, for the last 12 years, she has supported international outreach efforts that promote high-shear dry extrusion technology and sustainable soy processing solutions for poultry, livestock, and feed production. Her role often combines technical education with relationship-building, helping connect feed producers and processors around the world with U.S. soy innovation and processing expertise.

Global Partnerships and Outreach:
Through her leadership at Insta-Pro International and former volunteer positions at USSEC, Tori has leveraged her expertise and resources to lead workshops, presentations, technical trainings, and international outreach programs focused on soybean processing and animal nutrition education. By combining Insta-Pro’s expertise in high-shear dry extrusion and feed processing with USSEC’s global education initiatives, she has helped connect producers, nutritionists, feed mills, and agribusiness leaders from across the globe with practical knowledge on feed efficiency, soybean meal quality, and sustainable protein production. Her work centers on creating collaborative learning opportunities that strengthen industry partnerships while advancing the understanding of U.S. soy technologies in global markets.

USSEC Leadership:

In addition to her role at Insta-Pro International, Tori has also served in several leadership positions with the U.S. Soybean Export Council (USSEC), including Board of Directors (2019-2025) founding Chair of the SEC (Soy Excellence Center) Committee (2019-2025) and Co-Chair of the Animal and Aquaculture Utilization Team from 2017 to 2019. As Chair of the SEC she led the establishment and growth of the educational programs designed to train emerging leaders in feed manufacturing and agribusiness across the globe. The centers focus on advancing animal nutrition, supporting sustainable protein production, and strengthening international trust in U.S. soybean quality and processing technologies.



Spotlight on India & USSEC SEC
As Chairwoman, Tori led the SEC global presence, in four regions – Americas, Asia, MENA, and Sub-Saharan Africa with focused Centers in Thailand, Egypt, Nigeria, and established in 2024, India.

With 1.4 billion people strong and a rapidly growing economy, India is one of the worlds largest and most diversified food producers with agriculture contributing to over 20% of the economy. Challenged with a young workforce and unique market needs, the SEC program aligned with the Indian government’s focus on skills development for youth, making them ready for jobs under the ‘Skills India’ initiative.


In 2024; Tori, along with 14 Industry Leaders from India and the SEC Global Advisory Panel, held its inaugural meeting in Mumbai. This meeting provided guidance and direction on tailoring SEC offerings to solve key training challenges and operational hurdles in India’s food and agribusiness operations.

During her tenure as Chairwoman of the SEC, Tori led this transformative training program, preparing over 20,000 participants globally with the skills needed to be future-ready. Making her a strong advocate for global protein security through soy innovation and animal nutrition. A fitting legacy to her father’s belief in the importance, permanence and impact of education.


“Education is the most sustainable investment we can make for the future of global agriculture. When we empower people with knowledge, innovation, and opportunity, we strengthen food security and create a better future for generations to come.” 

— Tori Sorensen

 

 

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GLOBAL TALKS with Ricky Thaper- Conversation with the Leaders Shaping the Future of Poultry https://www.vprintinfotech.com/global-talks-with-ricky-thaper-conversation-with-the-leaders-shaping-the-future-of-poultry-3/ Thu, 05 Mar 2026 14:53:44 +0000 https://www.vprintinfotech.com/?p=7557

In the fourth edition of Global Talks, I had the opportunity to engage in in-depth and thought-provoking discussions with Mr. Xavier Cadiou, Founder and Managing Director of Agri Réseaux International (ARI). The discussions offered valuable insights into global agribusiness development, international market intelligence, and strategic expansion opportunities for companies operating across the poultry and allied livestock sectors. Mr. Cadiou shared his extensive experience in supporting French and international agribusiness firms through detailed market studies, on-ground intelligence, and tailored business development strategies across Africa, the Middle East, and Asia. He also spoke about his role as the French agent for VIV trade shows, highlighting how these global platforms are shaping international collaboration, technology exchange, and market access. The conversation further explored emerging opportunities in high-growth regions such as India and Africa, as well as the evolving challenges companies face in transitioning from traditional export models to localized production and long-term market presence.

Ricky Thaper: You are the founder of Agri Réseaux International. Could you introduce your organization and its main activities?
Xavier Cadiou: After studying at the École Supérieure d’Agriculture in Angers and spending nearly twenty years advising and supporting companies in international markets, I decided in 2016 to create a private structure based on a unique model. Agri Réseaux International (ARI) is dedicated to supporting and developing French and international companies in the agricultural sector—particularly those involved in animal nutrition across global markets. To achieve this, I produce in-depth market studies by geographical area for the animal nutrition, animal health, hygiene, equipment, and genetics sectors. I travel extensively, across all continents, to meet local stakeholders, and I also rely on a network of around fifty local experts who are well integrated into professional ecosystems (veterinarians, nutritionists, agronomists, etc.). I began working in East Africa ten years ago.

Since then, I have completed 50 market studies covering 36 countries in Africa, 11 in the Middle East, and three in Asia. These studies are regularly updated, and new countries are added each year. I am currently finalizing a first study on India. The objective of these documents is to provide concrete, actionable data to support market development abroad: mapping of key stakeholders (local associations, distributors, producers, feed manufacturers, integrators, importers) along with their contact details; key market indicators (types of livestock systems, feed volumes, raw material prices, etc.); and comprehensive market analyses enriched by field insights and feedback. In addition, I offer tailor-made services such as action plans, partner searches, commercial representation, and B2B roadshows.

Ricky Thaper: These market studies are now available online?
Xavier Cadiou: Yes, indeed. In early March 2025, I launched ARI Online, a platform providing online access to all 50 market studies. It is available through three subscription options:
– a one-year subscription with unlimited access to all existing studies;
– a two-year subscription including access to studies and their regular updates;
– and a three-year subscription that also includes new country studies and, most importantly, personalized alerts on business opportunities based on sectors of interest (equipment, animal health, animal nutrition, etc.). Today, my priority is to grow subscriptions in order to strengthen the visibility and long-term sustainability of the project. This development is supported by the recruitment of my daughter, Ms. Noémie, who is now in charge of communication and event management (trade fairs, conferences, and seminars in France and abroad). According to Mr. Cadiou, these ARI Online market studies are perfect for Indian companies involved in Animal Health and Nutrition and wanting to enter African markets.

Ricky Thaper: Since May 2023, you have also been the French agent for VIV trade shows. What does this role involve?
Xavier Cadiou: It is a role that combines commercial, strategic, and advisory dimensions and is highly complementary to ARI’s activities. In practical terms, it involves promoting VIV trade shows (Asia, China, Africa, Europe) to French companies.Today, these exhibitions are fully booked well in advance—there are no more last-minute opportunities. The rebooking process can even begin within two months after an event, which can be challenging for some companies. My role is to support and advise them: what benefits they can expect from participating, what market realities they will encounter, and whether the investment makes sense.

I rely on my in-depth knowledge of countries (via ARI Online) and local stakeholders (through our network) to provide targeted guidance. The goal is not to sell dreams, but to offer concrete, realistic perspectives. I work closely with various partners to enhance the visibility of French companies at these strategic events. In 2023, 70 French companies participated in VIV Asia in Bangkok. Next year, VIV Europe in Utrecht will celebrate its 40th anniversary. There will also be a major new development: VIV Select India trade show will be organized in India for the first time, in April 2026. Around ten French companies have already confirmed their participation.

Agri Réseaux International (ARI) is dedicated to supporting and developing French and international companies in the agricultural sector—particularly those involved in animal nutrition across global markets. 

– Xavier Cadiou

Ricky Thaper: Which regions of the world are currently the most dynamic?
Xavier Cadiou: The international context— political instability in Africa, uncertainty in Russia, customs duties in the United States encourages companies to look for new opportunities. In this context, India appears particularly attractive today. India is a continental-scale country and the most populous in the world, with 1.43 billion inhabitants. It will continue to grow, move upmarket, and inevitably generate opportunities, especially as animal protein consumption is increasing rapidly. I recently visited India to tour feed mills and hatcheries and better understand local trends. European equipment is already present in Indian factories.

The country has changed tremendously and raises many questions. Agricultural systems are highly efficient: not a single square meter is wasted. Two major questions arise: will India eventually close its borders to ensure food security while continuing to increase animal protein production? And will the country be able to produce enough without opening its agriculture to GMOs, which are currently banned from local production?

The other key region is Africa. We are witnessing modern development in the poultry sector. A fundamental question remains: how will Africa produce its animal protein tomorrow? And who will drive this development—local African companies expanding into neighbouring countries (such as Côte d’Ivoire, Morocco, Mauritius, South Africa), or foreign groups (from the USA, India, the Netherlands), or even sovereign wealth funds?

Events such as VIV Africa demonstrate that there are companies on the continent with real expertise. This makes the outlook particularly promising. Significant investment will take place in this region, and commercial projects are already emerging in Madagascar, Côte d’Ivoire, Guinea, Rwanda, Kenya, Sierra Leone, and of course Senegal. This is a region of great interest and one that deserves close attention.

India will continue to grow, move upmarket, and inevitably generate opportunities, especially as animal protein consumption is increasing rapidly. I recently visited India to tour feed mills and hatcheries and better understand local trends.

– Xavier Cadiou


Ricky Thaper: In your opinion, what are the main obstacles to export for French companies?
Xavier Cadiou: French companies often talk about exporting, but not necessarily about local establishment. It is not a priority; most remain within a traditional export model. Yet, to succeed in increasingly mature markets, companies will need to become true local production players. It is now essential to consider a physical and industrial presence on the ground in the near future. Markets will develop with either independent local private players or foreign actors who acquire production assets. In Africa, for example, American companies have acquired major milling groups. They now control commodity transport and port-based factories. There are real opportunities ahead, but companies must not remain on the side lines.

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