Nuance Biotechnology, a rapidly emerging player in the feed additives industry, has made significant strides in 2024 by acquiring two prominent French companies—Global Nutrition International and NutriConcept. This strategic move has bolstered their global footprint, expanded R&D capabilities and facilitated their entry into key markets, including India. Poultry Creations, along with other poultry media, had the privilege of speaking with Dr. Nemanja Todorovic, Chief Business Officer and Mr. Joginder Singh Uppal, Business Director, South Asia, during the 35th AGM of the Poultry Federation of India in Gurugram to discuss their vision, innovations and plans for the Indian market

Entering the Indian Market and Expansion Strategies:

When did Nuance Biotech enter the Indian market and what are your strategies for expansion?
Dr. Nemanja Todorovic: India is not just a country; it is a continent in itself with immense potential in biotechnology and livestock. Recognizing this, we have appointed knowledgeable professionals like Mr. Uppal to lead our initiatives. Our key strategies include:
1. Forging strategic partnerships with key industry players.
2. Expanding distribution networks for broader market penetration.
3. Collaborating with research institutions to localize our products.
4. Educating farmers on the benefits of postbiotics and other innovations tailored to Indian conditions.”

Joginder Singh Uppal: “We launched our South Asian operations in June 2024 with a strong focus on poultry and dairy. Our flagship products, Nu.biom Aves for poultry and Nu.biom Bos for dairy, enhance resilience, performance and farm profitability. Our goal is to empower farmers through innovative solutions backed by scientific research and technical expertise.”

Understanding Postbiotics

Question: Can you explain the difference between postbiotics and other types of biotics?
Dr. Nemanja Todorovic: “Biotics are broadly categorized into prebiotics, probiotics, and postbiotics:
1. Prebiotics serve as a nutrient source for beneficial gut bacteria.
2. Probiotics are live microorganisms that improve gut health.
3. Postbiotics are metabolic byproducts of probiotics, offering stable and targeted benefits without the viability concerns of probiotics.

Our postbiotics enhance gut microbiota balance, optimize nutrient utilization and contribute to immune modulation. Imagine prebiotics as soil, probiotics as rice growing in the field and postbiotics as rice noodles ready for consumption.”

Tailoring Solutions for the Indian Market

Question: How does Nuance Biotech cater to the unique needs of the Indian market?
Joginder Singh Uppal: “We offer tailored solutions to address challenges in poultry and dairy farming, such as:
Postbiotics: A novel concept with proven benefits for immunity, egg quality and overall productivity.
Global Biotics: Products like mycotoxin binders (e.g., Global Fix) and acidifiers that address vital industry concerns.

Our goal is to support farmers with innovative products backed by research, while also educating them about sustainable and profitable farming practices.”

Market Strategy and Customer Engagement

Question: Who is your primary target in the market—feed mills, breeders, GP operators, commercial broiler farmers or integrators?
Joginder Singh Uppal: “Our primary focus is on feed mills since our products are predominantly feed additives. About 60-70% of the industry relies on feed, making this our initial target. Our secondary focus is integrators and large-scale farmers, including layer farmers who produce their own feed. Products like NutriGut and Globacid DW are designed for these segments.”

Unique Selling Proposition and Market Entry

Question: With several toxin binders and acidifiers in the market, what makes your products stand out?
Dr. Nemanja Todorovic: “Our precision production technology sets us apart. From raw material selection and fermentation to production and quality control, every step is meticulously executed. Our R&D-driven approach ensures high efficacy. Global Nutrition, part of our portfolio, has been a trusted name since 2002, exporting to over 40 countries. This global presence underscores the reliability and effectiveness of our products.”

Question: Have your products been introduced to the Indian market yet?
Dr. Nemanja Todorovic: “We commenced operations in mid-2024, focusing on key partnerships and collaborations. Our first consignment is scheduled to arrive next month, allowing us to engage with clients and initiate trials. Discussions with several companies are already underway.”

Future Innovations and Long-Term Vision

Question: Can you share upcoming innovations or product launches for the Indian poultry sector?
Joginder Singh Uppal: “Our focus extends beyond product launches—we provide integrated solutions. Enhancing animal resilience is at the core of our philosophy. By leveraging our expertise in microbial metabolites, we develop solutions tailored to specific market needs. While poultry and dairy remain our primary sectors, we are continuously evolving to address industry challenges.”

Question: What are your long-term plans for the Indian market?
Dr. Nemanja Todorovic: “Our strategy is structured around three key phases:
1. Establishing Partnerships – We have made significant progress in forging valuable collaborations.
2. Regional Expansion – In addition to India, we are targeting Pakistan, Bangladesh, Nepal and Sri Lanka.
3. Direct Sales and Marketing – While working with distributors for outreach, we also plan to engage directly with key accounts representing 50-60% of the poultry industry.”

Sustainability and Industry Challenges

Question: What steps is Nuance Biotech taking to ensure product sustainability?
Dr. Nemanja Todorovic: “Sustainability is at the core of our innovation strategy. We focus on enhancing nutrient utilization, reducing waste and minimizing environmental impact. For example, our solutions target ammonia control in poultry and aquaculture. Additionally, our postbiotic solutions have shown promise in reducing methane emissions in dairy cattle, and we plan to conduct further trials in India with leading research institutions.”

Question: Unlike poultry, the Indian dairy sector consists largely of unorganized small farmers. How does Nuance Biotechnology plan to support them?
Dr. Nemanja Todorovic: “About 80% of India’s dairy farmers operate at a small scale. We aim to reach them through a three-pronged strategy:
1. Strengthening our distribution network to enhance accessibility.
2. Focusing on large dairy operations that drive significant market influence.
3. Leveraging veterinary shops as a direct channel for small-scale farmers, a model that has succeeded in similar markets.”

In conclusion, Nuance Biotech is positioning itself as a pioneering force in the feed additives sector, committed to innovation, sustainability and farmer education. As they expand their presence in India and beyond, their solutions promise to enhance efficiency, profitability and resilience in the livestock industry.

Emerging Technologies in Poultry Litter Management: Enhancing Sustainability and Efficiency in Poultry Production

Efficient poultry litter management for broiler chicken farms is essential for maintaining bird health, ensuring farm profitability, and protecting the environment. One key tool in this effort is the Poultry Litter Decision Support System (PLDSS), which outlines a five-step plan for effective litter management. Additionally, a temperature prediction model can aid in litter pasteurization, further enhancing its efficacy. Innovative technologies such as electronic noses and AI-powered robots are being employed to address challenges related to odor control and litter management tasks. Moreover, the use of artificial turf flooring is showing promise in improving air quality within laying hen houses.

Keywords: Poultry litter management, PLDSS, litter pasteurization, e-nose, AI robots, artificial turf flooring

The poultry industry’s phenomenal growth creates a critical challenge: managing the vast amount of poultry litter, a mix of manure and bedding materials. The intricate interplay among the poultry industry’s worldwide impact, technical advancements, and the urgent demand for innovative approaches to litter reduction are significant factors compelling us to consider litter management.

With the United States leading the way in broiler production, the global output reached a staggering 101.2 million metric tons in 2021.This exponential growth necessitates sustainable practices to handle poultry litter efficiently. As the poultry industry continues to expand, effective waste management becomes paramount.
The amount of chicken manure produced globally is astounding. The amount of broiler meat produced in 2021 was estimated to be 101.2 million metric tons; by 2023, that amount is expected to increase to 103.4 million. About 1.1 to 2.4 MT of dry manure, 7.3 to 12.7 MT for turkeys, and 3.9 MT for ducks are produced by 1000 birds raised to market age on commercial farms. 9486 MT of hatchery waste, 1.74 million MT of slaughterhouse waste, and 38.33 million MT of chicken manure were produced in India in 2018–2019. To properly manage the waste from poultry, this exponential growth calls for sustainable practices.

Not only is efficient litter management important for the environment, but it’s also essential for farm productivity and animal welfare. Litter management that is done right enhances bird health, productivity, and profitability. However, poor handling can result in disease outbreaks and significant financial losses.

Poultry Litter Decision Support System (PLDSS)
Applying chicken manure to row crops and pastures is an inexpensive substitute for synthetic fertilizers. Because of the high P to N ratio in chicken litter, applying it in accordance with the agronomic N requirements of the fodder has over time led to a buildup of P in the soil. P runoff can hasten eutrophication, which can seriously degrade water bodies that support aquatic, recreational, and drinking water uses, despite P being a necessary nutrient for plant growth. There are numerous definitions for a DSS. But it can be thought of as an interactive, adaptive, and flexible computer-based information system designed specifically to help identify and resolve a complex, poorly organized, or unstructured.

The Poultry Litter Decision Support System (PLDSS) is a comprehensive five-step management plan that begins by estimating farm-produced poultry litter and compost, assessing their nutrient content for proper application. It then identifies suitable land for spreading, aligns application with crop nutrient needs, and manages excess litter by exploring responsible disposal options. Over time, the PLDSS can create a database to aid research on non-point source pollution and inform businesses about surplus litter for value-added products, offering a holistic view of poultry litter management challenges.

Litter Temperature Prediction Model & Pasteurisation Decision Support Tool
The model was created using a data set that included 542 temperature profiles taken at different depths during a litter pasteurization cycle that lasted six to ten days in about 100 litter heaps that were treated on eight farms. There are more than 90,000 distinct temperature records in the data collection. Using 75% of the data for development and 25% for validation, an empirical model of the dataset was created.

As part of the chicken CRC project Methods to quantify and inactivate viruses in chicken litter, a litter temperature prediction model and a pasteurization decision assistance tool were created. The tool’s parameters are listed in the following. Purpose of this tool is to forecast temperatures and offer user-defined summary temperature data for poultry broiler litter that has been heaped for pasteurization.

A sectional heat map of the heap/windrow at a given time with a table showing the percentage of the heap in different temperature classes, average, minimum, and maximum heap temperatures, the proportion of the heap/windrow reaching specified temperatures and durations, and temperature profiles at specified depths.

Animal Waste Management Software
Software for animal waste management (AWM) is a tool for planning and designing projects that supports the calculations needed for manure management systems. Lagoon, storage pond, storage tank, and stacking facility design is supported by the expected daily production of manure, bedding, and process water. Average monthly precipitation and evaporation statistics are utilized in the AWM methods and computations, which are based on data from the AWMFH. Additionally, the program encourages the design of multiple-cell anaerobic and aerobic lagoons that can be used alone or in conjunction with other manure storage facilities. Users of the program can produce preconfigured reports for design, operation, and maintenance. Design variables that are integrated into the report templates can be used to create customized reports. Manure Master, a streamlined tool for calculating the amount of cropland required to create the nutrients generated by an animal feeding operation, is also included in AWM. The nitrogen, phosphorous, and potassium content of the manure and the amount of these nutrients utilized by crops are combined to create a gross nutritional balance that is calculated by Manure Master. This balance can be calculated based on known recommended fertilizer application rates, or it can be estimated based on the nutrient content of the plant. The nitrogen balance is calculated with the expected losses from leaching, denitrification, and volatilization.

Artificial Turf Floor
Artificial turf flooring has the potential to significantly improve the air quality in laying hen houses, according to studies. Artificial turf drastically lowered ammonia, carbon dioxide, and particle sizes when compared to regular wood shavings. The reasons for this progress are several. First off, artificial turf reduces ammonia generation directly by preserving more nitrogen and lowering the pH of manure.

Secondly, by reducing sources on the floor where hens interact, the turf itself lowers airborne particulate pollution. Lastly, it appears that artificial turf affects airflow patterns, which results in a more uniform gas distribution and a decrease in concentration gradients inside the housing. It’s vital to remember that proper comparisons of air quality between various flooring types depend on maintaining stable and regular ventilation rates.

Electronic Nose
Effective poultry litter management involves addressing odor issues associated with poultry waste. Traditional olfactometry, while valuable, can be costly due to sample collection and analysis expenses. To overcome these limitations, electronic noses (e-noses) offer an affordable and real-time alternative. E-noses detect volatile organic compounds (VOCs) linked to odors, providing accurate measurements. Integrating e-noses alongside traditional methods allows poultry farmers to make informed decisions, minimize odors, and maintain a healthier environment for both birds and humans.

AI-Powered Robots for Litter Management
Numerous businesses have created robots to assist in managing the litter in broiler homes for chickens. For instance, Octopus Robots, a French business, has introduced two fully autonomous robots, one of which is intended to turn and aerate chicken bedding. A different business, Metabolic Robots, has developed a robot that can oversee, measure, monitor, and regulate operations on chicken farms. These robots can grind, mix, aerate, tilt, decake, scare, and pulverize poultry litter. The effectiveness of litter management in chicken broiler houses can be increased with the employment of these robots.
The AI-driven autonomous robots are meant to clean the litter in chicken broiler houses. It has a scarifier installed to aerate the litter once a day, preventing crusting and enabling reduced ammonia levels. In the chicken shed, the robot is also capable of gathering data on temperature, humidity, and ammonia levels. AI-powered robots can not only scarify the litter but also carry out other duties like drying the litter, preventing scab development, lowering ammonia generation, distributing sanitizing solutions, and cleaning the litter by misting sanitizing solutions. The robot has the ability to administer local adaptive therapy and disperse itself as near to the target as it can.
Robots using artificial intelligence (AI) are useful and effective technologies for controlling litter in chicken broiler facilities. Their capacity for multitasking on their own can enhance litter control effectiveness and promote a healthier environment for the chickens. Emerging technologies offer a beacon of hope. Precision livestock farming and waste-to-energy processes are just a few examples of innovative solutions that can minimize environmental impact, enhance resource utilization, and safeguard animal and human health.

References :
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Kelleher, B. P., Leahy, J. J., Henihan, A. M., O'dwyer, T. F., Sutton, D., & Leahy, M. J. (2002). Advances in poultry litter disposal technology–a review. Bioresource technology, 83(1), 27-36.
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