In our April 2024 issue, we are thrilled to present an enlightening discussion with Mr. Harsh Gupta, a visionary leader and the driving force behind Khushboo Feed Mills. Mr. Harsh Gupta epitomizes the essence of third-generation poultry entrepreneurs, bringing innovation and excellence to every aspect of broiler farming as the Director overseeing the Integration Division at Khushboo Feed Mills.

With a solid foundation in business management and a passion for the poultry sector, Mr. Gupta graduated from the esteemed IILM Institute for Higher Education. He holds a Bachelor of Business Administration degree, further complemented by specialized training in broiler management from the renowned Dr. B.V. Rao Institute of Poultry Management and Technology. His education and expertise converge to shape his visionary leadership, driving Khushboo Feed Mills towards unparalleled success in the industry.

Persistence, adaptability, and unwavering passion will serve as your guiding lights through the inevitable challenges and uncertainties of entrepreneurship in the poultry industry.

-Harsh Gupta

Poultry Creations: Mr. Harsh, could you please provide a brief overview of your background and role within Khushboo Feed Mills? How did you become involved with the company and what responsibilities do you hold in shaping the company’s strategies, innovations and overall direction in the poultry industry?

Harsh Gupta: As the Director of Khushboo Feed Mills, I bring a wealth of expertise cultivated through rigorous education and specialized training. With a foundation laid in business management at the esteemed Indian Institute of Planning and Management (IIPM), I further honed my skills in broiler management through comprehensive training at the Dr. B.V. Rao Institute of Poultry Management and Technology.

The enduring legacy of my esteemed family members, particularly my late grandfather, Sh. Prem Chand Gupta, who founded our business in 1971, followed by my uncle, Mr. Sanjeev Gupta, and my father, Mr. Rajeev Gupta, underscores a tradition of unwavering dedication to our family enterprise, serving as an enduring source of inspiration. It is their commitment and vision that instilled in me a deep appreciation for the poultry sector’s. As the third generation in the business, I am driven by their example to contribute my expertise to the continued success of Khushboo Feed Mills.

Additionally, upon entering the poultry industry, my first and foremost role was to oversee the care and management of our broiler birds at the ground level, ensuring their health and optimal growth. With this practice, we aim to produce the best quality broiler birds with a low FCR (Feed Conversion Ratio) for our Integration Farmers and commercial farmers so that they can maximize their profits.
My role is pivotal in shaping the strategic direction of Khushboo Feed Mills within the dynamic poultry industry landscape. Charged with guiding overarching strategies, fostering innovation, and ensuring operational excellence, I am dedicated to driving the company towards sustained growth and industry leadership.

In this capacity, I am driven by a profound commitment to excellence, seeking to capitalize on emerging opportunities, optimize operational efficiencies, and cultivate enduring partnerships within the poultry industry. My overarching goal is to uphold Khushboo Feed Mills’ reputation as a trailblazer in poultry production while continuously striving for innovation and sustainable growth.

Poultry Creations: How do you think technology will change broiler farming in the future? What new inventions do you think will make the biggest difference?

Harsh Gupta: Technology in broiler farming brings significant opportunities for modernization and increased efficiency. Automation, data analytics, and genetic advancements are key drivers of this transformation. Automation reduces labor and optimizes resource use, while IoT sensors provide real-time data for monitoring. Data analytics offers insights into bird health and behavior, while genetic improvements enhance disease resistance and meat quality. Precision feeding minimizes waste and environmental impact. In summary, technology has immense potential to revolutionize broiler farming, boosting efficiency and sustainability. Embracing innovations in automation, data analytics, and genetics positions farmers for continued growth and innovation.

Poultry Creations: How has the guidance and support provided by your father, Mr. Rajeev Gupta, and your uncle, Mr. Sanjeev Gupta, both Directors at Khushboo Feed Mills Pvt. Ltd., influenced and contributed to your approach and success within the poultry farming industry?

Harsh Gupta: The guidance and support provided by my father, Mr. Rajeev Gupta, and my uncle, Mr. Sanjeev Gupta, both Directors at Khushboo Feed Mills Pvt. Ltd., have been invaluable to my approach and success within the poultry farming industry. With over four decades of experience, their strategic foresight and dedication serve as guiding pillars. Their hands-on approach instills accountability and professionalism among our team, fostering an environment of continuous improvement.

Their extensive industry network opens doors to collaboration and market expansion opportunities. Their insights position us as industry leaders, enabling us to capitalize on emerging trends. They prioritize benefiting farmers, producing top-quality poultry feed at competitive prices, while also emphasizing sustainable practices and community engagement.

In essence, Directors Mr. Rajeev and Sanjeev Gupta Ji shape our collective ethos, inspiring us to strive for excellence in the dynamic poultry farming industry. Their leadership and commitment continue to drive Khushboo Feed Mills toward success and innovation. Rajeev Ji and Sanjeev Gupta Ji embody values of integrity, ethics, and social responsibility, which serve as guiding principles for our company’s operations.

Poultry Creations: How does your company make broiler farming sustainable? What plans do you have to keep it environmentally friendly and economically viable in the long term?

Harsh Gupta: At Khushboo Feed Mills, sustainability is core to our ethos, driving responsible stewardship of resources in broiler farming. We prioritize eco-friendly practices like waste management, renewable energy, and biodiversity promotion.

Future plans include more eco-tech investments and collaborations for sustainability. Overall, sustainability guides all our operations, ensuring environmental protection and farm resilience for the future.

Poultry Creations: How do you manage poultry health and feeding to keep costs down while meeting production goals?

Harsh Gupta: In addition to our proactive approach to poultry health through monitoring, vaccination programs, and stringent biosecurity measures, we continuously seek innovative ways to enhance the cost-effectiveness of our health and feeding management practices.For poultry health, we invest in regular health checks and diagnostics to identify potential issues early on, allowing for timely intervention and treatment, thus minimizing the risk of disease outbreaks and associated production losses. Moreover, our comprehensive vaccination programs are strategically designed to provide immunity against prevalent diseases, reducing the need for costly treatments and mitigating the impact of illness on flock performance.

In terms of feeding management, we prioritize optimization of feed formulations and feed conversion efficiency to maximize nutritional value while minimizing costs. Through meticulous analysis of nutritional requirements and utilization of high-quality ingredients, we strive to formulate feeds that meet the specific needs of our birds at each stage of growth, ensuring optimal health and performance while minimizing waste.

Overall, our approach to poultry health and feeding management is guided by a commitment to cost-effectiveness, efficiency, and sustainability. By implementing proactive health measures, optimizing feed formulations, and leveraging strategic sourcing strategies, we are able to achieve optimal performance and profitability while maintaining the highest standards of animal welfare and product quality.

Poultry Creations: How important is keeping records and managing data for making decisions in your poultry farming business?

Harsh Gupta: Accurate records and effective data management are essential for informed decision-making. This practice enables us to identify trends, track performance metrics, and make timely adjustments to optimize operations and profitability.

Poultry Creations: Rising feed prices are a significant common issue today and in the future. What are your strategies to mitigate the impact of this challenge and ensure continued success in the poultry industry?

Harsh Gupta: In response to the challenge posed by escalating feed prices, our organization implements a robust and multifaceted strategy aimed at mitigating financial risks and ensuring the continued success of our poultry farming operations. Central to our approach is the optimization of feed efficiency through meticulous formulation adjustments and utilization of alternative ingredients, allowing us to maintain high nutritional standards while minimizing costs.

Furthermore, we proactively engage in negotiations with suppliers to secure favourable contracts and pricing arrangements, leveraging our purchasing power and industry relationships to mitigate the impact of market fluctuations. To enhance our resilience against supply chain disruptions, especially during crop ripening seasons, we maintain strategic stockpiles of raw materials, ensuring uninterrupted access to essential inputs.

Additionally, our knowledge and experience in the poultry industry enable us to make crucial decisions that help maintain our feed prices. We also extend our gratitude to the government for frequently taking initiatives and steps to stabilize essential raw material rates, which further supports our efforts in managing costs effectively.

Poultry Creations: What specific support or assistance do you believe the government could provide to enhance the growth and sustainability of the poultry farming?

Harsh Gupta: Government support is instrumental in fostering the growth and sustainability of poultry farming in India. Subsidized bank credit, regulatory reforms, and infrastructure development enhance efficiency and market access. Raising awareness about poultry’s affordability and nutritional value can address protein deficiency, especially among economically disadvantaged communities, improving public health. Poultry’s economic importance can significantly boost protein consumption nationwide.

To support the livestock sector, Animal Husbandry Department, Govt. of India has initiated several measures. Under the visionary leadership of Prime Minister Narendra Modi Ji, and with guidance from Shri Parshottam Rupala Ji, Hon’ble Union Cabinet Minister for Animal Husbandry, Dairying and Fisheries of India 30,000 crore Animal Husbandry Infrastructure Development Fund (AHIDF) being implemented from June 2020, which has now been further extended for next three years. The key objectives of the scheme are to fulfil the objective of protein enriched quality food requirement of the growing population of the country and prevent malnutrition. The support is also provided for Meat processing and value addition infrastructure and establishment of animal feed plants including poultry feed.

Furthermore, initiatives such as providing the L.P.A.I (H9N2) vaccine for the poultry industry, spearheaded by Dr. Sanjeev Balyan Ji, Union Minister of State, Department of Animal Husbandry, Fisheries & Dairying of India, underscore the government’s commitment to agricultural welfare and sustainable growth.

Poultry Creations: What advice do you have for new poultry entrepreneurs aiming for success in the industry?

Harsh Gupta: For aspiring poultry entrepreneurs, embarking on this journey requires a multifaceted approach. Prioritize education by seeking out courses or workshops in poultry management to build a solid foundation of knowledge. Gain hands-on experience through internships or apprenticeships to understand the practical aspects of poultry farming. Foster industry networks by attending conferences, joining associations, and connecting with experienced professionals for mentorship and guidance. Embrace innovation by staying updated on emerging technologies and best practices to improve efficiency and competitiveness. Above all, maintain a relentless focus on quality and customer satisfaction, as building trust and loyalty are essential for long-term success. Persistence, adaptability, and unwavering passion will serve as your guiding lights through the inevitable challenges and uncertainties of entrepreneurship in the poultry industry.

Poultry Creations: What is your vision for the future of broiler farming integration?

Harsh Gupta: The future of broiler farming integration relies on a strategic fusion of advanced technologies, sustainable practices, and collaborative partnerships across the value chain. Farmers and integration companies must synergize efforts to optimize efficiency, productivity, profitability, and environmental stewardship. Guiding farmers in adopting new technologies minimizes production costs, fostering incentives for mutual prosperity.

Efficient distribution, investments in cold chain infrastructure, and high-capacity processing plants are crucial. Integrated production and market transition to chilled and frozen products are key for industry growth in India. Integrated poultry processing plants ensure stability against market price fluctuations for farms with 5000 – 10,000 broilers capacity through predetermined fixed prices.

Domestic demand surged since mid-2020, driven by increased e-commerce and home delivery amid Covid-19 lockdowns, reflecting evolving consumer behaviors. This underscores the importance of adapting to changing market dynamics and investing in modernization to meet future poultry industry demands.

Poultry Creations: What suggestions do you have for Poultry Creations Magazine to improve its content and better serve its readers and the poultry industry?

Harsh Gupta: Feature in-depth articles on emerging technologies, sustainable practices, and industry trends. Incorporate case studies, expert interviews, and practical tips for farmers to provide valuable insights and inspiration.

In the March 2024 edition of Poultry Creations, we feature Mr. Gaurav Bhosale, CEO of Yojana Poultry Pvt Ltd, Pune.

Mr. Gaurav Bhosale, a third-generation leader, shares his journey and insights on empowering the next wave of poultry entrepreneurs. With a background in business administration and specialized training in poultry management, Mr. Gaurav has driven Yojana Poultry Pvt Ltd growth and success. His strategic vision and marketing acumen have elevated the brand’s presence across Maharashtra and Goa. Let’s delve into Gaurav’s strategies for navigating the dynamic poultry industry and his vision for the future of entrepreneurship in the sector.

My advice to aspiring young professionals is to embrace innovation while honoring tradition. Learn from the past, remain open to new ideas and prioritize building strong relationships for success.

Gaurav Bhosale

Poultry Creations: What inspired you to follow in your family’s footsteps and pursue a career in the poultry industry?

Gaurav: I was deeply inspired to follow in my family’s footsteps and pursue a career in the poultry industry due to the remarkable legacy established by my grandfather, Late Sh. Shankarrao Bhosale and furthered by my father Mr. Laxman Bhosale and uncle Mr. Vijendra Bhosale. Witnessing their dedication, hard work, and passion for the business ignited my own desire to contribute to our family’s rich heritage and continue the journey of success in the poultry industry. Their commitment to excellence, coupled with their unwavering belief in the potential of our business, served as a guiding light for me as I embarked on my own path within the industry.

Mr. Laxman Bhosale

Mr. Vijendra Bhosale

Poultry Creations: How has your education and training, both academically and through specialized courses, prepared you for your role as CEO of Yojana Poultry Pvt Ltd?

Gaurav: My background in business administration provided me with a solid foundation in management principles, which has been invaluable in my role as CEO. Additionally, specialized training in poultry management at Agrivet Research & Training school equipped me with the knowledge and skills necessary to understand the intricacies of the industry and effectively lead the company towards growth and success.

Poultry Creations: Could you share some insights into the specific challenges you faced as a Third-generation poultry entrepreneur and how you overcame them?

Gaurav: As a Third-generation entrepreneur, one of the main challenges I faced was bridging the generation gap within the family business. Introducing modern techniques and innovations to convince the previous generation required patience and demonstration of the value through small-scale pilot projects. Overcoming these challenges involved building trust through tangible results and showcasing the benefits of embracing change.

Poultry Creations: Power Eggs has become a flagship product for Yojana Poultry Pvt Ltd. Can you elaborate on the process of developing and launching this product, as well as the strategies employed to expand its market presence?
Gaurav: The development and launch of Power Eggs involved a meticulous process aimed at meeting the evolving needs of our consumers while differentiating our product in the market. Here’s a more detailed explanation:

Identifying Market Needs: The process began with market research to identify gaps and opportunities in the egg market. We analysed consumer preferences, retailer concerns, and industry trends to understand the demands of our target audience.

Innovative Packaging: Recognizing the importance of convenience and hygiene, we innovated with the packaging of Power Eggs. We introduced the concept of packaging six eggs in pulp trays with a secure rubber band. This not only ensured the safety of the eggs during transportation but also addressed retailer concerns about handling eggs directly.

Quality Enhancement: Alongside packaging innovation, we focused on enhancing the quality of our eggs. We introduced special additions like selenium-enrichment to provide additional health benefits to consumers, making Power Eggs stand out as a premium product in the market.
Market Expansion Strategies: To expand the market presence of Power Eggs, we employed a multi-faceted approach. This included building our retail and general trade presence one store at a time, ensuring fresh daily supplies, and conducting ground-level promotions to showcase the quality difference. We also established a strong distribution network, collaborating with 30 distributors in local trade, spanning across key regions including Pune, Mumbai, Lonavala, Karjat, and Goa.

Marketing and Branding: Our marketing efforts were pivotal in establishing Power Eggs as a trusted and preferred brand among consumers. We utilized a blend of online and offline marketing strategies, collaborating with celebrities for TV commercials, partnering with social media influencers, and conducting local marketing campaigns. This holistic approach helped us reach a diverse audience and reinforce the brand’s image of quality and innovation.

Continuous Improvement: The process of developing and launching Power Eggs was not a one-time effort but a continuous journey of improvement.
We constantly monitored consumer feedback, market trends, and competitor activities to adapt and refine our strategies, ensuring that Power Eggs remained relevant and competitive in the market
Overall, the development and launch of Power Eggs exemplify our commitment to understanding consumer needs, innovating with packaging and product quality, and employing strategic marketing and distribution strategies to establish a strong market presence for our flagship product.

Poultry Creations: As a leader in the industry, how do you stay informed about emerging trends and technologies, and how do you incorporate them into your business strategies?

Gaurav: Staying informed about emerging trends and technologies is essential for staying ahead in the industry. We actively engage in industry conferences, trade publications, and networking events to stay updated. Additionally, we invest in research and development to explore innovative technologies and practices that can enhance our operations and product offerings.

Poultry Creations: With the poultry industry continually evolving, how do you envision the future of Yojana Poultry Pvt Ltd, and what steps are you taking to ensure the company remains competitive and relevant?

Gaurav: We envision Yojana Poultry Pvt Ltd continuing to expand its presence and diversify its offerings while maintaining a strong commitment to quality and innovation. To remain competitive and relevant, we are focusing on expanding our distribution network, investing in research and development, and exploring new market opportunities both domestically and internationally.

Poultry Creations: Egg processing is an area of potential growth for your company. What opportunities do you see in this sector, and how do you plan to capitalize on them while maintaining the company’s core values?

Gaurav: Egg processing presents a promising avenue for growth for our company, offering opportunities for product diversification, extended market reach, and innovation. By venturing into processing, we can develop a diverse range of value-added products like liquid eggs and egg powders, catering to varied consumer preferences. Additionally, processed egg products typically have a longer shelf life, enabling us to expand distribution channels beyond local markets to reach regional and national levels, tapping into new market segments such as foodservice and food manufacturing industries. To capitalize on these opportunities while upholding our core values, we plan to invest in advanced processing technology, maintain strict quality control measures, and prioritize sustainable practices throughout our operations.

While pursuing growth in egg processing, we remain committed to delivering products that meet the highest standards of quality, affordability, and customer satisfaction. Our strategy involves a careful balance between innovation and adherence to our core values. We will focus on sustainable sourcing practices, minimize waste generation, and educate consumers about the nutritional benefits of processed egg products. By staying true to our values and embracing innovation in egg processing, we aim to not only seize growth opportunities in the sector but also continue to build trust and loyalty among our customers.

Poultry Creations: How do you propose to boost the per capita consumption of eggs and chicken in our country? Could you outline the strategic steps you believe the industry should take to achieve this goal?

Gaurav: Boosting per capita consumption of eggs and chicken requires a multi-faceted approach. Firstly, there needs to be increased awareness about the nutritional benefits of eggs and chicken through targeted marketing campaigns and educational initiatives. Secondly, the industry should focus on improving accessibility and affordability of these products, especially in rural areas. Additionally, investing in infrastructure, warehouses and cold chain facilities can help ensure the availability of fresh products to consumers across the country.

Poultry Creations: Who have been the key individuals or teams supporting you throughout your successful journey?

Gaurav: Throughout my successful journey, one of the key individuals who has been instrumental in our marketing and sales strategies, as well as our expansion, is my childhood friend, Sohan Choudhary. Sohan and I embarked on this business journey together six years ago and his expertise, dedication and innovative thinking have played a pivotal role in shaping our company’s growth trajectory. From developing effective marketing campaigns to forging strategic partnerships, Sohan’s contributions have been invaluable. His unwavering support and collaborative spirit have been a driving force behind our achievements, making him an indispensable part of our team.

Also, the success of Yojana Poultry Pvt Ltd has been made possible by the dedication and hard work of our entire team, from employees on the farm to those in management positions. Additionally, the support of our distribution partners, suppliers, and loyal customers has played a crucial role in our journey.

Poultry Creations: Finally, as a Third-generation poultry entrepreneur, what advice would you give to aspiring young professionals looking to enter the industry and continue their family’s legacy?

Gaurav: My advice to aspiring young professionals would be to embrace innovation while respecting tradition. Learn from the experiences of previous generations but also be open to new ideas and technologies that can drive growth and competitiveness in the industry. Building strong relationships, both within the family and with stakeholders in the industry, is also key to success.

Poultry Creations: What key message would you like to convey to Poultry Creations Magazine to enhance its role in keeping both readers and the industry updated with valuable insights and information?

Gaurav: I would encourage Poultry Creations Magazine to continue providing comprehensive coverage of industry developments, trends, and best practices. Additionally, featuring success stories and interviews with industry leaders can inspire and educate readers, contributing to the overall growth and advancement of the poultry sector.

In this issue of Poultry Creations magazine, we extend a warm welcome to Dr. Shaveta Sood, Chief Commercial Officer (CCO) at Zamira Australia, under the compelling theme of “Pioneering Women in the Poultry Industry.”

“Dr Shaveta Sood is an accomplished professional with 15 years of spearheading functions in leadership role in strategic marketing and Techno commercial operations. A Turnaround specialist with demonstrated track record of developing short- and long-term business plans for nutrition companies in South Asia. Forwarding thinking person with experience in managing, leading and growing teams in cross functional verticals in Animal Nutrition and Healthcare Industry.”

In this exclusive feature, we delve into Dr. Shaveta Sood’s journey, achievements, insights, and her pioneering role in shaping the landscape of the poultry industry.

“Embrace challenges as opportunities for growth. Trust your abilities. Celebrate your achievements, learn from setbacks, and uplift those around you. Believe in prayers. Ask for help or advice from your seniors/mentors around you.”

Dr. Shaveta Sood

Poultry Creations: What inspired your entry into the poultry industry, and could you highlight a few key milestones that have defined your journey from a veterinarian to the Chief Commercial Officer at Zamira Australia?

Dr. Shaveta: My journey so far: I am born and brought up in a town of Himachal Pradesh called as Palampur. My parents are retired Government employees staying in HP. I have an elder brother working in Private Sector.

I stay in Pune with my husband who works in IT sector and a son studying in school. I am a proud pet parent of a Labrador..
I have completed my bachelor’s in veterinary sciences and master’s in animal nutrition from College of Veterinary and Animal Sciences Palampur in year 2007. I have also completed my Senior Management Program from IIM Kolkata in the year 2019-2021 which helps me to hone several functional competencies like operational efficiency, strategic decision making, organisational leadership, human resource management and understand the benefits of digital transformation.

I am secretary member of Vets in Private Welfare association, which is a platform for more than 350+ Veterinarians to associate on professional front as well as personal front.
Started my career working as Veterinarian in Animal Husbandry Department, Himachal Pradesh. Worked in various profiles of Product Manager in Polchem (Ceva), As Nutritionist in Pranav Agro, Group Marketing Head in Vetina. My last two assignments were working as National Sales Manager in Novus. Marketing & Speciality business Head in Adisseo, S.A. before joining in Zamira Australia as Chief Commercial Officer, South Asia, and Board of Directors in Zamira. As a Part of this esteemed Industry, I have attended various National and international conferences and forums.

During my career, I have received many recognitions from my past employers. I have opportunity to represent South Asia in presenting Global Marketing strategies and collaborate with industry experts to share knowledge on the latest innovations. I was also a speaker in the webinar organized by Indian Association of Women Veterinarians on Role of women vets and their contributions in Veterinary Profession. I am also awarded as an Inspiring Lady Veterinarians Award in the year 2021.

Apart from my professional commitments – I love reading, cooking, spending time and travelling with my family and friends.

Poultry Creations: As a pioneering figure in the poultry industry, what sparked your interest in animal health and nutrition during the early stages of your career?

Dr. Shaveta: In the early stages of my career, I found myself drawn to the world of animal health and nutrition through a combination of personal experiences and a deep-seated passion for Animals.

My initial exposure to veterinary sciences during my bachelor’s degree ignited a curiosity about the intricate relationship between what animals consume and their overall health. However, during my internship focussed on poultry farming that I truly recognized the pivotal role nutrition plays in the poultry industry and that realization struck me when I observed the direct impact of well-formulated diets on the growth, vitality, and disease resistance of the poultry flock. Witnessing the transformation of healthy, thriving birds fuelled my enthusiasm for exploring the science behind animal nutrition further. This prompted my decision to pursue a master’s in animal nutrition, where I delved into the complexities of feed formulation and the potential of feed additives to enhance performance.

As I navigated through my studies, I became acutely aware of the economic challenges faced by poultry farmers, particularly the significant portion of production costs attributed to feed. This realization became a driving force behind my desire to contribute to the industry’s growth and sustainability by optimizing feed efficiency and cost-effectiveness.

My mantra: –
Embrace challenges as opportunities for growth. Trust your abilities. Celebrate your achievements, learn from setbacks, and uplift those around you. Believe in prayers. Ask for help or advice from your seniors/mentors around you.

Poultry Creations: Can you highlight a specific moment or project in your career where you felt you were pioneering new approaches or breaking barriers in the Animal Healthcare industry?

Dr. Shaveta: Yes, there are many moments throughout the career which were exhilarating. One of the moments want to share that during my days of working with Vetina, as a Marketing Head, I was one the member who conceptualised and implemented the idea for the launch the concept of Pet Insurance. So, there were significant amount of strategic planning, research, and execution. It needs deep understanding of both the market and the evolving needs of pet owners. Being a Vet and a pet parent, I understand, an emotional connect and on the other side about pet diseases, diagnostic services, and age-related considerations which is required for the thoroughness of the approach. Launching the concept has long-term impact is a significant marker of success in Vetina and an evolution in Pet’s health.

Poultry Creations: What are some of the most significant challenges you’ve observed in the poultry industry throughout your career, especially concerning the role of women in leadership?

Dr. Shaveta: At the time I joined this industry there were very less females including Vets and Non-Vets who were working in Private sector in Poultry field. If there are females, they were more positioned in laboratories, R&D houses. In last 8-10 years things have changed a lot and many females are taking challenging jobs of working in fields like Sales and Marketing, Product Development, Business Development. They are working out their niche area. The challenges which I have seen and feel that women’s is work life balance. Being a professional with family obligations is a significant challenge for women in leadership roles. The demanding nature of Poultry Industry, long work hours and irregular work schedule can exacerbate difficulties in achieving work life balance.

Mentorship plays a pivotal role in shaping future in professional development but also help in navigate challenges in work environment. Sometimes, women are under presented in leadership positions. Limited access to resources, sometimes gender biasness. I suggest that females should always sought help from their Seniors in the Industry. I feel blessed that I have always received a lot of support and guidance from senior veterinarians/key stake holders which helps in shaping my career in this Poultry, Dairy and Companion Industry.

Poultry Creations: Given your expertise in animal nutrition, could you discuss any notable innovations or advancements you’ve witnessed that have positively impacted the poultry sector?

Dr. Shaveta: Yes, there are many notable innovations that have led to advancements in this Poultry industry. Advances in Precise nutrition have allowed more tailored and efficient feeding programs in Poultry. Precise Nutrition helps optimize growth, performance, and overall health status of animals. The development of functional feed additives like prebiotics, probiotic, enzymes and phytogenic that enhance nutrient utilization, improve gut health and improve immunity which contributes to overall performance and disease resistance. To control disease challenges use of anticoccidials in therapeutic doses have given an edge for improved gut health and performance. Right rotation and shuttle programs with the usage of high-quality sourcing of Anticoccidials make a difference in the health of birds. With the ever-growing demand of sustainable and environmentally friendly practices there is always need of alternative feed ingredients. Proactive approaches in gut health and enhancing immune systems have become essential components of Poultry Nutrition.

Although I feel, In India, there is much work needed in Nutrigenomics where studies regarding the interaction of Nutrition and Genome have led to deeper understanding how the nutrients influence gene expression in Poultry. The integration of digital technologies such as precision farming tools and sensors for real time monitoring of feed consumption, growth rates and health parameters.

Poultry Creations: As a leader, what strategies do you employ to navigate and overcome challenges, while also cultivating an environment that nurtures both growth and innovation among your team?

Dr. Shaveta: I believe that the key to success in team is open communication. Create an environment where team members feel comfortable sharing their ideas, concerns, and feedback. Regularly communicate the organizational goals, values, and expectations. One must be led by example – demonstrate the qualities and behaviours expect from your team, leading by example positive work culture. I believe in empowering of team by giving them autonomy and decision-making authority. Fostering of culture of continuous learning and professional development. Recognition of team members to boost morale of team members. Goal alignment with respect to the company’s purpose and direction. Flexibility in work to balance work life balance. I believe that effective leadership is a continuous process of learning and adaption.

Poultry Creations: Balancing multiple responsibilities is a skill you’ve demonstrated throughout your career. How do you manage the demands of strategic marketing, techno-commercial operations, and team development effectively?

Dr. Shaveta: The key to manage the demands of working profile is priority. To identify and prioritize the tasks based on their importance and urgency. Strong time management skills to allocate time efficiently, use of tools and techniques to avoid procrastination. In work, delegation of the task is very important. Empowering team to take responsibility of their own needs so that you can focus on high level strategies. A clear strategic plan to outline goals and objectives for marketing, techno-commercial operations, and team development. Cross functional collaboration between different departments and team. Continuous learning about the industry trends, technological advancements, and marketing strategies. Establish key performance indicators for each area of responsibility. Monitor regularly and analyse performance metrics in your work to track progress, identify areas of improvements and make data driven decisions wherever required.

In all my work experience, I have given edge to learn and adapt in response to changing market conditions, technological shifts and market dynamics. Embracing a mindset that welcomes change and view challenges as opportunities of growth. I must add the most important thing which we overlook during our growth and career is self-care. Balancing multiple responsibilities can be demanding so ensure that you prioritize self-care to avoid burn out and long-term effectiveness.

Poultry Creations: With challenges like high production costs and lower selling prices in the poultry industry, what ideas do you have to make things better and more profitable?

Dr. Shaveta: Yes, it’s a big challenge in current situation. Efficient feed mill management where we can work out accurate feed formulations. Embrace technology advancements such as automated feeding systems, data analytics to monitor and manage poultry production efficiently. To use sensors and IoT devices. Implement robust biosecurity systems. We should invest in energy efficient equipment and practices to reduce utility costs. Vertical integration like owing or partnering with feed mills, hatcheries, and processing plants. This allows better control over the entire production process, potentially reducing the costs and improving quality. Diversification of the products like speciality or organic poultry products that command higher prices in market. Be a market differentiator – sustainable practices, superior product quality to justify higher prices. Supply chain operations must be streamlined to reduce transportation and distribution costs. One should take advantage of various government incentives and grants that support sustainable and innovative practices in agriculture. One of the important tools is risk management to mitigate the impact of market fluctuations in feed and poultry products prices.

Poultry Creations: In a male-dominated industry, how do you manage the hurdles of solo travel and attending meetings? Could you share insights into your approach for successfully navigating these situations?

Dr. Shaveta: Preparation is the key, research the destination and understand local culture and plan your itinerary in advance. Prioritize your safety by choosing good accommodations, reliable transportation and always being aware of your surroundings. There are many tools in this era to stay connected with family like I always share my location with my family so that if I am not reachable, they should know my whereabouts. Attend meetings before and after seminars/conference. Be confident in your interactions. Speak assertively and maintain eye contact with professional appearance. Establish a support network around you. Learn new things continuously, respect cultural differences while you work. Try to take some breaths out of your hectic schedule to relax, unwind yourself.

Poultry Creations: As a pioneering woman in the poultry industry, how do you see the role of women evolving in leadership positions, and what advice would you give to aspiring women professionals?

Dr. Shaveta: There has been a lot of evolution of women in leadership positions like gradual increase of women representation in Poultry Industry in different positions like management, Research and Development, Sales, and Marketing etc. Many companies are giving importance to diversity in leadership as it brings different perspective, ideas, and problem-solving approaches. As more women are participating in education and fields in agriculture and allied sciences has always contributed to a larger pool of qualified professionals. I believe that this trend will continue as many as women will be joining this industry. As we all know that industry dynamics in changing in meat and milk production so there is more opportunity of work to do in the field like analytics, technology implementation and strategic thinking. Always embrace changes. Try to Maintain work life possible as much as possible.

Poultry Creations: What specific improvements and suggestions do you recommend for enhancing Poultry Creations, ensuring it becomes more engaging and resonates better with our readership?

Dr. Shaveta: Poultry Creations offer a diverse range of content, including articles, product understanding and industry news and updates. I have seen that the variety keeps readers interested and caters to different preferences within your audience. If there will be a user-generated content, it always fosters a sense of community and allows your audience to actively contribute to the platform. Create a feedback mechanism to understand your audience’s preference for improvement. Regularly reassessing and adapting your approach based on audience feedback and analytics will contribute to the ongoing success of Poultry Creations. I wish Poultry Creations best in future.

“It is very important to maintain core competence and never forget the origins – always focus on one vision and build around that instead of attempting to dabble in several different avenues.”

Aniket Parikh

In our February 2024 issue, we are excited to present an insightful conversation with Mr. Aniket Parikh, a visionary leader and the driving force behind Stallen South Asia Private Limited.

With a distinguished academic background in Chemical Engineering and Biotechnology from Johns Hopkins University, USA, Mr. Parikh’s journey reflects a dynamic blend of strategic consulting for Fortune 500 companies in the United States and a dedicated commitment to the family business. Under his stewardship, Stallen has emerged as a global player in the veterinary industry, showcasing a diverse portfolio and a significant international footprint. Let’s delve into the insights and experiences that have shaped Mr. Aniket Parikh’s impactful role in the industry.

Poultry Creations: Could you briefly introduce yourself to our readers, sharing your professional background and key experiences that have led to your current role?

Aniket: I worked for Accenture Strategy, out of their Washington DC office as a management consultant to their Fortune 500 clients across the country. After a 2 year stint, with roles spanning several industries I returned to the family business fray, initially looking after the international markets and business development for Stallen. In 2017 I took over in the capacity of CEO at Stallen, looking after the entire domestic business as well as the international factories and sales. My global experience with different cultures, ability to speak several international languages coupled with my Indian work experience allowed me to shape Stallen into a true Indian multi-national providing the global quality and commitment in terms of product quality as well as service and brand ethos across our different organizational groups.

Poultry Creations: How did your academic background in Chemical Engineering and Biotechnology influence your approach to innovation in the poultry industry, and what drove your decision to transition from a Fortune 500 strategy consulting role in the US to join your family business, Stallen, in India?

Aniket: I wanted to be a part of the India growth story, which I believe has now truly picked up pace and I am glad I get to be right in the midst of it.
My technical education allows me to better understand the product and the manufacturing behind it – we have 4 manufacturing facilities, and it is this background that helps me better understand the flow rate between reactors, or capacities of our closed transfer systems. At a time during which our industry is seeing a lot of mergers and acquisitions, I am trying to emulate the organization and growth structures of those Fortune 500 companies to ensure Stallen can outpace the competition and is prepared for the future and continuity.

Poultry Creations: How do owning manufacturing facilities in Canada and the USA contribute to Stallen’s international footprint and expansion strategy, and how does the company effectively manage the challenges associated with regulatory frameworks and market dynamics across its diverse range of global operations?

Aniket: Having facilities abroad for one helps us access local talent and regional customers – but in addition during difficult times like COVID or the Suez Canal crisis, help us in still offering competitive products by minimizing the freight costs and shipping times. Having cross border facilities fosters innovation and the sharing of R&D helps us in introducing newer products and standardizing our products across the board. Today, we may be one of the only pure-play veterinary firms out of India with such a model globally and exports in all 6 in habited continents of the world. With approvals from the USDA, CFIA, Health Canada, APVMA, Russia, China and more, we offer a product and technical file that is thorough and internationally approved. We believe that our customers, be it in India or in the USA – should have access to the same product with the same quality.

Poultry Creations: Could you share insights into the key features and significance of the new therapeutics manufacturing facility that aligns with US FDA standards? How does this facility contribute to Stallen’s vision of being a global leader in veterinary pharma?

Aniket: Stallen is known to be strong in its offerings of feed additives, vaccines and certain bio-security products; however we have not been able to make an impact as strong as we would like in the therapeutic segment. It is part of our 2030 goal to ensure that a Stallen therapeutic product is available at every veterinary retailer in the country. We have the salesforce, the manufacturing capabilities, but we were lacking in this particular segment – we hope to launch a slew of new products over the next couple of years from generics to novel combinations to help fulfill this gap. With that Stallen can offer more to it’s current customers and also help tap into some of the smaller and household farms.

Poultry Creations: How does Stallen plan to position itself as the primary supplier of generic and branded veterinary drugs from India to the global market, aligning with Prime Ministers directive of India ‘Pharmacy to the World’?

Aniket: India is popularly known and accepted globally as a renowned supplier of medial drugs and formulations – generics and novel alike. However this repertoire has never carry forwarded to the veterinary side – there is no large veterinary drug manufacturer with extent of operations like the human counterparts. This opens up a large opportunity for our company and facility to obtain international approvals like the US FDA to then supply our products in developed markets through our brand name as well as in a CDMO capacity.

Poultry Creations: As a second-generation leader, how do you envision Stallen empowering the next generation of poultry entrepreneurs, both within your family and in the broader industry?

Aniket: It is an exciting time to be a part of Stallen and lead its change through the industry – we have observed that a majority of our customers and stakeholders are also going through a similar transition to the the second generation.
This change benefits all in terms of changed buying patterns, increased interest in quality, change from relationship-based procurement to quality-based procurement, to more professional management, cleaner business practices and a shared vision to move forward and offer a cleaner, greener and healthier end product to our general population.

Poultry Creations: In light of Stallen’s growth, how does the company integrate sustainability practices into its operations, especially concerning poultry healthcare?

Aniket: Stallen has always been to know to innovate and be ahead of its peers in the veterinary industry – taking a page out of the auto-makers hand book, Stallen moved its entire operations on to SAP S4 HANA – a move that helped standardize our quality benchmarks and procurement patterns. All our facilities are ISO 140001 (environmental standards) approved and we are constantly investing in our waste management programs to minimize our contributions. We are moving a variety of our promotional and marketing materials to a digital format to help minimize the carbon footprint and optimize product packaging to reduce the amount of paper consumed.

Poultry Creations: How has Mr. Amit Parikh, your father and founder of Stallen South Asia Private Limited, influenced and supported your entry into the veterinary industry?

Aniket: 2024 will close out an entire 360 in terms of our company’s growth cycle. My father, Mr Amit Parikh, entered the veterinary industry as a contract manufacturer to Novartis (now Elanco), for their poultry products in India. As a family, we used to focus purely on contract manufacturing for large pharmaceutical companies, and the veterinary business was an offshoot of the same. Today this offshoot has carved its on niche employing more than 400 people as a group with presence across the globe. We aim to use the standards and vision that he laid out in in 1990 while entering the industry to further enlarge our position within this space.

Poultry Creations: What do you see as the most significant challenges and opportunities in the veterinary pharmaceutical industry, and how does Stallen plan to navigate and capitalize on them?

Aniket: The current barrier to entry in India for new manufactures, especially in the feed additive segment is extremely low, or almost non-existent – this opens up an opportunity for a lot of unorganized players and adulterated products in the marketplace. These low cost products pose a temporary risk, disrupting the pricing models of more established and quality based firms. Standardization and government regulation will help ‘clean-up’ the number of companies and put Indian manufactured products in line with their international counter parts. Fortunately Stallen is already heavily invested in this cap-ex and is future proofed and ready for any such regulations – this will allow us to outpace our competitors and give the customers the products they deserve.

Poultry Creations: Based on your journey with Stallen, what advice would you give to aspiring entrepreneurs looking to enter the veterinary pharmaceutical or related industries, especially those from the next generation of family businesses?

Aniket: It is very important to maintain core competence and never forget the origins – always focus on one vision and build around that instead of attempting to dabble in several different avenues. Building on core competence helps the internal structure and invariably affects the positioning of the company – like the old saying – better to be a master of one then a jack of all.

Poultry Creations: What strategies do you consider essential for achieving sustainable growth and success in navigating the evolving trends and challenges within the poultry industry in India?

Aniket: The Indian business landscape is one for business schools – with various language and cultural barriers – it is very important to not have a standard template to your approach but instead customize and adapt to the situation. Hence our handling of customers, timely deliveries, pricing structures and marketing efforts all are constantly adapted region to region to ensure we are being all inclusive. At the end of the day, the most important formula for India is competitive price + quality product = long term loyalty.

Poultry Creations: What specific improvements or additions would you suggest to make Poultry Creations Magazine more valuable and relevant to its readers in the poultry industry?

Aniket: I think the magazine’s dynamic approach is going to position It well amongst the historical publications which somewhere have been diluted with way too many advertisements. The magazine should encourage and foster.

Empowering the Future: Second Generation Poultry Entrepreneurs

We are thrilled to present an enlightening conversation with Mr. Mohit Arora, Director, Ravioza Biotech & Biozene an industrious professional contributing significantly to the growth of Ravioza Biotech & Biozene within India’s thriving poultry landscape. Mohit’s multifaceted journey, from academic pursuits in renowned international universities to hands-on experience across diverse sectors, offers a unique vantage point into the intricacies of the poultry industry.

In our discussion, we explore Mohit’s extensive experiences, uncovering his perspectives and expertise. Delving into the industry’s challenges, encompassing aspects from production complexities to marketing strategies, Mohit graciously shares his insights. His forward-thinking recommendations aim not only to overcome existing obstacles but also to guide the poultry sector towards a prosperous and sustainable future.

Poultry Creations: What sparked your interest in the poultry industry, and how did your educational journey in business management and international business shape your approach to this field?

Mohit: After completing my education, I initially explored opportunities in a different industry. During this time, I gained valuable insights that led me to reconsider and ultimately decide to join my family’s established business in the poultry industry. My father’s esteemed reputation and extensive knowledge in this field were compelling factors that influenced my decision, as I recognized the invaluable mentorship and experience, he could provide for my professional growth. Moreover, observing the positive trajectory and growth prospects within the poultry industry further motivated me to align my career aspirations with this dynamic field. My educational background in Business Management from Robert Gordon University, Scotland and International Business from Salford university, UK has significantly shaped my approach to our family business.

Initially, my focus was on thoroughly understanding the business model and immersing myself in the industry’s operational nuances. Subsequently, I identified areas for potential improvement and innovation within our operations. Integrating the theoretical knowledge and practical insights garnered during my education, I am now implementing strategies and innovative approaches to enhance our business practices and achieve sustainable growth.

Poultry Creations: Your extensive educational background and practical experiences across various sectors are impressive. How do you apply the diverse skills and knowledge gained from your business management and international business degrees, as well as your internships in marketing and accounting, to the unique challenges and operations within the poultry industry?

Mohit : My educational journey included practical internships that provided valuable insights into business operations. When I joined our family business in India, I initially faced challenges adjusting to different work cultures, a common aspect across countries and companies. My international exposure has been crucial, especially in handling our global trading initiatives. Leveraging the skills and experiences gained from my education, particularly during my time in Europe, I’m actively involved in strategizing to expand our sales in international markets.

In my view, effective communication stands out as a vital factor in managing successful business deals. I aim to apply my diverse experiences and skills to navigate the unique challenges within the poultry industry, ensuring our business thrives.

Poultry Creations: Entering a family-owned business often brings forth distinctive challenges. Can you highlight some key moments or strategies you utilized to uphold and advance your father’s established legacy in the poultry sector while introducing your fresh perspectives and innovative approaches?

Mohit : I personally feel that joining a family business poses challenges for the new generation due to the pressure of upholding established success. However, it also presents a blessing and advantage to begin a career within a well-established business. One’s perspective on this situation varies based on the individual and how they approach it. Consequently, their actions will follow suit. My strategy is straightforward. Initially, I prioritize dedicating time to understand the business and industry thoroughly. I aim to implement changes that I believe will contribute to the company’s growth positively. Once I’ve gained a comprehensive understanding of the industry and acquired sufficient technical and financial knowledge about the business, establishing a solid foundation, I plan to introduce appropriate innovations that align with our goals and further advance the business.

Poultry Creations: How has your practical training and courses in poultry, specifically the experience at Agrivet school under Dr. Arindam and the team of veterinarians, impacted your understanding of poultry health management and its application within your company?

Mohit : So, I believe knowledge comes from both academic learning and practical experience. During my course at Agrivet School under Dr. Arvindam and the team of veterinarians, I learned about the poultry industry using both these methods. The remarkable aspect of the course at Agrivet was its comprehensive approach, covering various aspects of the industry. I feel much more confident in my current work after completing the course

Poultry Creations: Managing production and marketing in the poultry industry is a balancing act. Could you share how you manage this dual responsibility effectively? Additionally, when overseeing hatcheries spread across various locations like Madhya Pradesh and Rajasthan, what challenges do you encounter, and how do you maintain consistent operations and quality control among these different sites?”

Mohit : As of now, I am managing and planning my days accordingly. Taking care of the production will provide me with the best technical knowledge about the products and the industry as well. Marketing is something I have always been interested in, and I have a few plans in the future to enhance the intensity of our marketing strategies. We have a team of people who have been doing a great job before I joined the business. At this point, I wanted to take the responsibility to manage these segments and learn as much as I can right now.

Regarding the hatchery segment of our business, we have provided the right training and have responsible employees who are operating the hatcheries. I have weekly visits to the hatchery and engage in regular discussions with the managers there.

Poultry Creations: Ensuring sustainability and ethical practices in poultry production is increasingly important. What initiatives or innovations has Ravioza Biotech & Biozene implemented or plans to implement to promote sustainability and ethical standards in the poultry industry?

Mohit : Sustainability is a cornerstone for any business, and ethical practices are paramount. At Ravioza Biotech & Biozene, we’re actively engaging in promoting our company through all our social media channels. Additionally, we aim to provide farmers with knowledge about our products to foster awareness and promote ethical standards within the industry.

Poultry Creations: How has the support and guidance from your father, Dr. Dinesh Kumar Arora, played a pivotal role in your journey, especially in navigating the complexities of the poultry industry and your ventures into diverse sectors like pharmaceuticals?

Mohit: Working with my father is a pleasure due to his personality and work ethics; there is so much to learn from him. We have a good understanding between each other, and he is always supportive and open to my opinions.

With 30 years of experience in this industry, he has worked really hard to be where he is today, and I aim to assist him in growing the company. His knowledge, experience, and guidance are my biggest assets.

Poultry Creations: Can you share some of the most impactful lessons or insights you’ve gained while working in the poultry industry, and how have these experiences shaped your leadership style and decision-making processes?

Mohit: I am learning a lot since joining this industry, and I believe there is still much more to learn on this journey. I have observed people working really hard, witnessing their growth while always believing that the industry should grow at a similar pace. As part of the poultry industry family, I believe it’s essential for us to work together for the industry’s improvement, which will also contribute to our individual growth.

Poultry Creations: How do you navigate regulatory challenges and compliance issues in the poultry sector, and what measures do you take to ensure your company remains aligned with industry standards and regulations?

Mohit : I personally feel that the industry is in a stage of growth where we all need to act accordingly. We need to put efforts into improving the quality of work in every single segment of the industry. This will help us achieve a better and more sustainable future.

Poultry Creations: How do you navigate regulatory challenges and compliance issues in the poultry sector, and what measures do you take to ensure your company remains aligned with industry standards and regulations?

Mohit: To overcome challenges in the Indian poultry industry like high raw material costs, disease outbreaks, and regulatory complexities, essential strategies include leveraging technology for efficiency, implementing stringent biosecurity measures, diversifying supply chains, exploring new markets, and advocating for streamlined regulations. These initiatives aim to enhance productivity, mitigate risks, and foster sustainable growth in the industry.

Poultry Creations: Considering the nutritional benefits and versatility of chicken and eggs, how do you propose effectively promoting these food items to the general public? What strategies or innovative approaches would you suggest increasing awareness and encourage wider consumption?

Mohit: To effectively promote chicken and eggs, highlight their nutritional benefits via social media campaigns. Collaborate with influencers for recipe demos and partner with nutritionists for educational content. Introduce convenient, ready-to-cook options for wider consumption among diverse consumer lifestyles.

Poultry Creations: What constructive feedback or specific areas of improvement would you like to convey to Poultry Creations magazine in order to enhance its content quality, relevance, or impact within the poultry farming community.

Mohit: I believe Poultry Creations magazine is doing wonderful work; it’s an absolute privilege to be part of your esteemed publication. Thank you for providing such valuable insights and opportunities to the poultry community.