In 2024, the “Year of Elections,” global leadership shifts are shaping new directions in trade and policy. CrushCon organised by U.S. Soybean Export Council (USSEC) at Hotel Sofitel Palm Jumeirah, Dubai, embody this year’s theme, “Electing to Trade.” The conference was attended by more than 100 delegates from South Asia; India, Nepal, Pakistan, Sri Lanka besides USSEC Team from Dubai and Senior Soybean Association Board Members from USA, brings into focus the connections between politics, trade and globalisation, particularly within supply chains, economic frameworks, and supply-demand factors.

The first day session opened with welcoming remarks from Mr. Kevin Roepke, Regional Director – South Asia & Sub-Saharan Africa (SAASSA), US Soybean Export Council, who introduced the key themes for conference that included

Ms. Valerie Brown, Regional Agricultural Counselor at USDA Foreign Agricultural Service (FAS), who discussed market development in the GCC, emphasizing the collaborative efforts between USSEC and USDA. Mr. Kevin Roepke said “Food inflation squeezes the middle class and erodes disposable income. The easiest way to reduce food inflation and thus improve the standards of the middle class is to lean into trade. Through trade, we can make healthier food more affordable and available to the middle class of South Asia.”

Mr. Jim Sutter, the dynamic CEO of USSEC, shared insights into the soy industry’s growth and USSEC’s commitment to sustainable solutions in nutrition. emphasized how trade is an integral channel to provide food and nutrition security, Mr. Sutter highlighting its key benefit of moving goods from point of surplus to point of deficit.
While trade helps maximize income in producing countries it provides consuming countries with availability of competitively priced products. He discussed the power of comparative advantage citing the example of Costa Rica. While Costa Rica specializes in producing bananas and coffee, the U.S. specializes in soybeans and corn. Through trade, these countries mutually benefit from high quality and competitively priced products.

Mr. Jim Sutter, CEO, USSEC presented a Special Appreciation to Mr. Kevin Roepke, Regional Director – South Asia & Sub-Saharan Africa (SAASSA).

Mr. Lance Rezac, USSEC Chair, provided a perspective on how U.S. farmers are meeting the demand for food while remaining environmentally responsible. Mr. Lance Rezac, said U.S. Soybean Export Council (USSEC) focuses on differentiating, elevating preference, and attaining market access for the use of U.S. Soy for human consumption, aquaculture, and livestock feed in 80+ countries internationally. USSEC members represent the soy supply chain including U.S. Soy farmers, processors, commodity shippers, merchandisers, allied agribusinesses, and agricultural organizations. USSEC is funded by the U.S. soybean checkoff, USDA Foreign Agricultural Service matching funds, and industry.

In a session on “US Soy Policy Needs Post-Election,” Daryl Cates, Chairman, American Soybean Association (ASA), highlighted the priorities for U.S. soy in Congress’s lame duck session. He emphasized the value of Market Access Program (MAP) and Foreign Market Development (FMD) funding and the potential impact of future free trade agreements (FTAs) on U.S. soybean exports.

The keynote presentation was by Mr. James Fry, Glenauk Economis. A standout keynote fireside chat, “Electing to Trade,” featured former USDA Secretary Dan Glickman in conversation with Kevin Roepke, exploring how trade policies could evolve following global elections. The first day morning session concluded with the panel “Pakistan Two Years On,” sponsored by the South Dakota Soybean Checkoff, where Zain Mahmood and Shahzad Ali Khan shared advancements and partnerships in Pakistan’s agricultural sector. CRUSHCON Dubai and HUNGERCON Dubai continue to bring insightful dialogues, networking, and fresh perspectives toward a sustainable future.

The afternoon sessions of CRUSHCON Dubai continued to delve into the intricacies of global trade and its implications, with a focus on geopolitics, market dynamics, and sustainability. The keynote address on Geopolitical Economics featured Ms. Trinh Nguyen, Senior Economist for Emerging Asia at Natixis, who provided insights into the evolving landscape of emerging markets, particularly in Asia. Her perspectives, widely respected across international news platforms, are invaluable for understanding the region’s economic pulse. In the session titled Global Oilseeds Spotlight, David Mielke, Director at Oil World in Germany, addressed the relationship between low corn and soybean prices and their potential to drive a global boom in the livestock and poultry sectors. His analysis brought forward important discussions on supply and demand dynamics in the industry.

Mr. Jaison John, Regional Head of Market Intelligence- South Asia, USSEC spoke on “How Policies Have Distorted Regional Prices for Feed Ingredients” and shed light on the complexities of trade policies that have affected feed ingredient pricing, making previously affordable sources of animal protein some of the most expensive globally. The Freight Sector Spotlight, presented by Mr. Voytek Chelkowski from Seamind Blue Ocean, highlighted the impact of freight volatility on margins. He emphasized the importance of understanding FOB versus C&F purchase decisions within the current geopolitical climate.

A significant moment came with the SUSS Logo Signing, where Nepal joined the initiative for sustainability, welcoming five companies into the fold, including Valley Group (NP), Kosmo Feed Mills (SL), Adamjee Lukmanjee (SL) and Nel Farms (SL),. Presenting this initiative were Ms. Deeba Giannoulis, Dr. Pawan Kumar and Dr. Athula Mahagamage.

The afternoon concluded with a keynote address on US Soy’s Commitment to Global Nutrition Security, showcasing the dedication of senior USSEC leadership to enhancing global nutrition.

Recognizing Pioneers Making an Impact in South Asia’s Protein Value Chain Each year, through its HungerCon event powered by Right to Protein, USSEC recognizes and celebrates outstanding contributors to the protein value space in South Asia.

Ms. Deeba Giannoulis, Regional Head of Corporate Affairs-SAASSA, reflected on the origins of HungerCON and the legacy of past winners who have paved the way for advancing the discourse on nutritional security. This year’s esteemed ‘HungerCon Award’ was awarded to Dr. Soumya Swaminathan, Chairperson of the M.S. Swaminathan Research Foundation in India for her pioneering work in integrating science into health policymaking. Other notable nominations included Mr. Iqrar Ahmad Khan, Vice Chancellor, University of Agriculture in Faisalabad, Pakistan and Mrs. Vibha Ahuja, Chief General Manager, Biotech Consortium India Limited from India.

The second day of CRUSHCON Dubai 2024 brought forward insightful discussions and innovative solutions aimed at advancing sustainability and global nutrition. Ms. Deeba Giannoulis, Regional Head of Corporate Affairs-SAASSA, introduced the Soy Sustainability Assurance Protocol, showing how companies can integrate this framework to promote sustainable practices. She spotlighted businesses that have adopted the SUSS logo, signalling their dedication to eco-friendly initiatives within the soy industry.
Ms. Christelle Cordahi, Regional Human Utilization & Nutrition Consultant at USSEC, presented on the importance of incorporating diverse protein sources, both animal and plant-based, to support a balanced diet. Her insights underscored the essential role of soy in overall health.

Ms. Tori Sorensen, Chair of the SEC Global Advisory Panel, shared the impressive growth and influence of the Soy Excellence Center (SEC) worldwide, which have significantly contributed to knowledge sharing and training in the soy sector. By providing free, accessible and comprehensive training options, Soy Excellence Center empowers professionals to stay updated with the latest trends and innovations in their fields. Soy Excellence Center courses adds tremendous value to industry workforce engaged in the protein value chain.

Ms. Tori Sorensen, Chair of the SEC Global Advisory Panel, presented the ceremonial SEC lapel pin to Mr. Ricky Thaper, Regional Advisory Council (RAC) Member Soy Excellence Center-India.

Dr. Tom D’Alfonso, Director of Animal & Aquaculture at USSEC, highlighted the value of optimizing feed nutrient profiles, stressing that not all soy is created equal. He described how U.S. soybean meal is tailored to maximize nutritional benefits for poultry, fish, and shrimp. In an insightful session, Will McNair, Global Head of Human Utilization at USSEC, discussed the complexities of soybean oil processing. He explained how factors such as damage, maturity, and moisture levels significantly affect the quality of soy oil, emphasizing how U.S. soybeans lead in optimizing refinery operations.

The day concluded with a wrap-up by Mr. Kevin Roepke, summarizing key outcomes and insights from the sessions. He emphasized the collaborative spirit of the conference and its potential to drive positive change in the agriculture and nutrition sectors. Mr. Daryl Cates, Chairman, American Soybean Association, offered a vote of thanks, expressing gratitude to all participants and speakers for their valuable contributions and commitment to advancing global nutrition security.

The CRUSHCON Dubai 2024 has truly set the stage for dynamic and impactful discussions. These conferences are a testament to the dedication of global leaders and experts in the fields of agriculture, nutrition, and sustainability. By bringing together thought leaders, industry professionals, and innovators, the events are fostering meaningful dialogue that is shaping the future of food systems.
The focus on sustainable practices and solutions demonstrates a strong commitment to addressing global challenges, ensuring a healthier and more secure future for all. It’s inspiring to witness how these platforms continue to empower collaboration and inspire change on such a significant scale.

VIP (VETS IN POULTRY) Lifetime Achievement Award Presented to Dr. Girish Kolwankar     

VIP’s (Vets in Poultry) 6th AGM was organized on September 25th, 2024, at Hotel “U” Rivergate, Karjat. During the event, the Lifetime Achievement Award was presented to Dr. Girish Kolwankar, a visionary leader and stalwart veterinarian in the poultry industry, in recognition of his relentless dedication, passion, and commitment to excellence.

After graduating from Mumbai Veterinary College in 1988, Dr. Girish returned to his native village of Alibaug, Maharashtra, where he began his career as a Livestock Development Officer under the state government. This role allowed him to immerse himself in the agricultural community, marking the beginning of a remarkable journey. Driven by his passion and expertise, he soon ventured into poultry consultancy, gaining an unparalleled firsthand understanding of the livestock feed industry. Observing the unregulated nature of the market and the immense challenges faced by farmers striving for profitability, Dr. Girish recognized a significant opportunity to make a difference.
From these humble beginnings as a Livestock Development Officer to co-founding Premium Chick Feeds in 1991, Dr. Girish has been an unwavering advocate for quality and innovation. Entering this business with a profound attachment to animals as a veterinarian, he was guided by his steadfast belief that with passion, dedication, and an uncompromising commitment to excellence, success was not just a possibility but an inevitability. His visionary leadership has not only built a thriving enterprise but also created numerous job opportunities across India, empowering rural communities and driving transformative growth in the poultry sector.

His foresight in forward integration, focus on superior nutrition, and unshakable conviction that veterinarians must lead the industry have set new standards of excellence. In the face of daunting challenges, including the devastating bird flu outbreak and periods of economic turbulence, Dr. Girish’s resilience has been nothing short of remarkable. Under his guidance, Premium Chick Feeds has flourished, evolving into a national powerhouse with a turnover of $650 million and operations spanning nine states. His exceptional ability to navigate adversity and seize opportunities has propelled his company to the forefront of the industry.

Dr. Girish’s unwavering dedication to enhancing feed quality, uplifting the rural economy, and investing in state-of-the-art infrastructure has left an indelible mark on the poultry industry. His work has elevated not only the industry’s standards but also the lives of countless individuals in rural areas, affirming his role as a true pioneer in the sector.

Vets In Poultry is honored to bestow the Lifetime Achievement Award upon Dr. Girish Kolwankar in recognition of his unparalleled contributions to the poultry industry. This award is a testament to his visionary leadership, relentless perseverance, and profound impact on the betterment of society.

Glamac Honored with “Veterinary Pharma Innovation of the Year” Accolade by The Economic Times

Glamac International Pvt Ltd, a leading veterinary pharmaceutical company, specialised in Poultry Nutrition and Feed Additives, has been awarded the prestigious “Veterinary Pharma Innovation of the Year” award by “The Economic Times” for its innovative product, Cynka HBR. The award ceremony was held at Courtyard by Marriott, Mumbai. It was attended by the Glamac team, including Meghana Mukherjee Salvi, Director of Glamac; Dr. Sumon Nag Chowdhury, Group Technical Manager; Sujit Jadhav, Sr. Manager – Finance & Operations; and Dr. Rahul Mogale, Product Manager.

CYNKA HBR – an innovation from the R&D platform of Glamac- unique specialized preparation with strong antimicrobial action protects the flock against the development of digestive tract disorders and maintains the overall performance.

In the announcement, Meghana Mukherjee Salvi said, “We are thrilled to receive this prestigious award, and we are grateful to The Economic Times for recognizing us for our innovation. Cynka HBR is a breakthrough innovation which is born through series of research and technical trials. It envisaged our vision of developing a non-antibiotic preventive feed additive that ensures effective gut health management in poultry.”

The award is particularly relevant to the poultry industry. In chicken rearing, digestive disorder with microbial challenge is a perpetual and financially crippling problem. Entire poultry fraternity is desperately looking for a smart solution against E.coli, salmonella, digestive disorder and loose dropping. CYNKA HBR is an innovative formulation for diarrhoea, microbial control and gut health modulation in chicken that can outrightly replace conventional antibiotics (AGP) & age old Halquinol in feed with much better efficacy & ROI. On a larger prospective and long-term vision, it can support the drive of antibiotic free chicken & eggs in India.

Mr. Abir Mukherjee, Managing Director of Glamac, said, “This award is a testament to our commitment to innovation and excellence. We are proud to be recognized and we strive to be technically driven to bring cutting-edge formulation to the ecosystem supported by our strong technical expertise headed by Dr. Sumon Nag Chowdhury and dedicated team. We expect Cynka HBR to be a game changer particularly eyeing the antibiotic free eggs & chicken segment of India and global market in the days to come and as the successful alternative of Halquinol & conventional Antibiotics (AGP) for effective antidiarrhoeal and antimicrobial solution.”

For more information about Glamac International Pvt Ltd and their products, please visit their website at www.glamac.com.

International Egg Commission Recognizes Srinivasa Farms Founder and Chairman for Lifetime Achievement in Poultry Industry

The International Egg Commission (IEC) has proudly awarded Mr. Chitturi Jagapati Rao, Founder and Chairman of Srinivasa Farms, with the esteemed Lifetime Achievement Award in recognition of his exceptional contributions to the egg industry. This prestigious accolade comes in a year when India has solidified its position as the second-largest global egg producer, making Mr. Chitturi Jagapati Rao’s dedication to India’s food security and the national economy even more significant.

The presentation of the Lifetime Achievement Award took place at the recent IEC Global Leadership Conference, where Mr. Chitturi Jagapati Rao received the highly regarded Denis Wellstead Award for ‘International Egg Person of the Year.’ This recognition underscores his outstanding and enduring impact on the Indian poultry sector, cementing his status as a trailblazer in the industry.

Mr. Chitturi has been unwavering in his commitment to the poultry industry since the inception of his venture, Srinivasa Hatcheries Group, in 1965. Over the years, he has tirelessly collaborated with government authorities to streamline industry processes, creating enhanced employment opportunities and elevating the quality of poultry products. His visionary leadership and dedication have not only contributed significantly to the growth of the poultry sector but have also played a crucial role in ensuring food security for the nation.

In a year when the poultry industry has demonstrated its resilience and importance, Mr. Chitturi Jagapati Rao’s Lifetime Achievement Award serves as a testament to his unwavering commitment and exceptional contributions.