The 8th edition of the Global Talks Series presents an inspiring dialogue with Mr. Yiannis Christodoulou, a globally respected agribusiness executive and visionary leader. This edition delves into the dynamic intersection of technology, people, and modern poultry production, showcasing how Mr. Christodoulou’s pioneering initiatives are driving advancements in feed manufacturing, precision farming, and professional education across Asia Pacific. With nearly three decades of experience in feed technology, agribusiness leadership, and industry development, he offers a practical perspective that bridges innovation with real world industry needs. As Managing Director of Progressus and Agentis Innovations, and a board member of Innotuc, Mr. Christodoulou continues to champion technology driven growth, continuous professional development, and smarter poultry production systems—supporting the industry’s journey toward greater efficiency, sustainability, and global competitiveness.

Introduction
With nearly three decades of experience across Asia‑Pacific, Mr. Yiannis has worked closely with the animal production industry to address practical challenges, introduce modern technologies that drive industry modernization, and, most importantly, support people in advancing their careers and improving their quality of life. His commitment has always been to combine innovation with human development, ensuring that progress benefits both businesses and individuals.

In a recent conversation with Mr. Yiannis, I gained a deeper appreciation for the impact of the companies he has founded and continues to lead. It was inspiring to hear how Agentis Innovations has spearheaded the introduction of feed mill automation, highlighting its importance to Asia’s feed manufacturers.
Equally impressive is how Progressus has developed AgriSchools short courses, meeting the industry’s critical need for continuous learning and professional development. Mr. Yiannis also shared insights into his newest venture, Innotuc, a company he co‑founded to harness farm data and transform it into real‑time insights—empowering smarter decisions, stronger performance, and more efficient operations across poultry production.

Ricky Thaper: Can you explain how the business you are involved in are contributing and benefiting the Indian poultry industry
Yiannis : Collectively, Progressus Co., Ltd., Agentis Innovations Limited, and our newest venture, Innotuc Co., Ltd., serve as vital resource hubs for businesses pursuing expansion, success, and global competitiveness. Together, they provide the essential tools and expertise needed to drive industry advancement.

More specifically, these companies empower people with opportunities for continuous professional development while equipping organizations with the technologies required to embrace the new era of digitalization and automation. In doing so, they help strengthen both individual careers and corporate capabilities, ensuring the industry is well‑positioned for sustainable growth and modernization.

Progressus brings to India a wealth of global expertise in poultry innovation, strategic collaboration, and training tailored to Asia’s production conditions. Through structured technical courses for experienced professionals (AgriSchools), awareness‑raising forums, and specialized workshops on feed formulation, biosecurity, and sustainability, Progressus empowers farmers, integrators, and industry specialists to adopt modern practices that enhance efficiency and resilience. Training programs on precision nutrition, effective utilization of feed ingredients, modern feeding and management techniques, and closed‑house farming are among the topics directly requested by India’s poultry industry. Get a closer look at what Progressus has to offer at www.progressus.asia

At Agentis Innovations, the focus is on converting feed formulas into high‑quality physical feeds in the most effective, efficient, and sustainable manner—consistently and reliably. The poultry nutrition and feed formulation industry has long been at the cutting edge, often advancing faster than the operational capabilities of feed mill plants. Agentis Innovations bridges this gap by providing advanced automatic process control systems (SCADA), a vital technology for ensuring precision, consistency, and efficiency across every stage of production.

Founded in 2011, Agentis Innovations specializes in automation and process optimization for feed mills, premix plants, and grain processing and storage facilities. Its core expertise lies in feed milling, integrating advanced sensors, real‑time monitoring, and programming to develop automation systems tailored to the realities of Asian feed production. This focus ensures that customers consistently meet nutritional standards while reducing waste and variability, making Agentis Innovations a trusted partner for producers seeking to modernize and future‑proof their feed mills and premix operations. See more on this systems at
www.agentisinnovations.com

“Embracing technology is a must not a choice. Automation doesn’t replace people; it empowers them to make faster, smarter decisions with confidence.”
– Yiannis Christodoulou

Last but not least, our work has the potential to help Indian poultry farms become more profitable, modern, and appealing to the younger generation of farmers, while also providing the data needed to support the transparency that today’s buyers and consumer’s demand. At Innotuc, a Bangkok‑based agritech company, we are developing digital solutions that enable producers to monitor bird growth, feed consumption, and environmental conditions in real time.

For example, instead of relying on periodic manual weighing, Innotuc’s automatic weighing system continuously tracks flock growth and uploads accurate data to a dedicated cloud analytics engine and dashboard. This gives farmers real‑time visibility into bird performance, allowing them to quickly adjust feed, health, and management strategies. Similarly, our silo monitoring technology ensures feed inventory is always under control—reducing waste, preventing shortages, and improving cost forecasting.

Innotuc’s flagship cloud-based engine, InnoFarmPro, transforms farm data collected from our sensors into actionable insights, empowering farmers to make smarter, faster decisions. Automated data collection reduces labour needs, minimizes human error, and improves consistency across flocks. In short, Innotuc’s technology enables poultry farms to operate with precision, resilience, and competitiveness in an industry where margins are tight and efficiency is critical. At the same time, it makes poultry farming more attractive to younger generations, who are drawn to technology‑driven solutions over traditional manual operations. Get a closer look at what INNOTUC can do for you at www.innotuc.com

“The future of poultry is not just about producing more—it’s about producing smarter, with technology guiding every step.”

– Yiannis Christodoulou

Ricky Thaper: How do you see your connection to the Indian poultry industry in particular?
Yiannis : I will always have a soft spot in my heart for the people of India’s poultry industry. Since the beginning of my involvement there, I have been fortunate to meet, connect with, and build strong relationships with many talented, visionary, and passionate professionals from whom I have learned a great deal. I deeply value and nurture these connections, as they have enriched both my personal and professional journey.

A bit on who is Mr. Yiannis Christodoulou.
Born in Cyprus into a family of poultry farmers, Mr. Yiannis began his career in the poultry industry at a very young age. Today, he is a senior agribusiness executive and entrepreneur with deep expertise in animal nutrition, feed technology, and strategic leadership across Asia‑Pacific. He serves as the Managing Director of Agentis Innovations and Progressus, companies he founded and developed in order to advance innovation in feed milling, animal nutrition, and professional education for the livestock and aquaculture industries. His work consistently emphasizes innovation, sustainability, and knowledge transfer, positioning him as a key figure in shaping the future of the animal protein production industries in Asia.

Ricky Thaper : Message to the Indian poultry industry
Yiannis : India’s poultry industry has emerged as a global powerhouse, ranking second in egg production and among the top four broiler producers worldwide. It has achieved rapid growth while contributing significantly to nutrition security and rural employment. This success is a testament to the resilience, vision, and commitment of its professionals and their companies.

Looking ahead, the industry must balance its impressive growth with priorities such as food quality, environmental sustainability, and animal welfare, while remaining vigilant against challenges including shifting market dynamics, disease risks, and resource volatility in land, water, and raw material supply. In summary, India’s poultry sector has transformed into a mega‑industry and is positioning itself as a global leader.

PIONEERING ANIMAL HEALTH THROUGH PHYTOGENIC INNOVATION

France Based IDENA’s Complex Phytogenic Animal Nutrition Products Through Feed Development has led to Higher Productivity and Better Animal Health – Ricky Thaper (www.rickythaper.com)

Improving livestock health has been recognized by producers as an important sustainability effort which improves efficiency and reduces productivity losses in the animal husbandry sector. The United Nations Food and Agriculture Organisation (FAO) has urged nations to integrate animal health into their national climate commitments, calling it “vital for sustainable livestock production.” The roadmap recognized the importance of livestock to 1.7 billion farmers worldwide and offered proven pathways for addressing its climate footprint including better genetics, feed, and animal health. An UN report calculated the effects of different steps to address livestock emission by stating that animal productivity increase would reduce emissions 20%. It also stated that feed improvements by 12%, better animal health by 10%, improved genetics by 8% and methane reducing feed additives by 5%.

This growing recognition of the value of animal health and related technologies has the potential to boost livestock sustainability and decrease its carbon footprint. This will require adoption of strong biosecurity protocols, improved feed and use of good additives, better breeding practices and adoption of new digital technologies. Keeping this vision in mind, several companies have been working towards boosting animal health and productivity through development of innovative products keeping into consideration the unique needs of countries across the world.

Since its creation in 1995, France based global major in animal nutrition IDENA group has developed products keeping into account the nutritional needs of poultry, dairy, and piggery. The key focus of the IDENA is to introduce innovative additives and pre-mixes which boost the poultry and livestock feed and increase performances of poultry and livestock in the farms.

At IDENA, head-quartered in SAUTRON, Pays de la Loire, France, there are experts who are passionate about developing products which promote animal growth and welfare. IDENA’s technical and sales teams, often in the field, offers tailor-made advice to improve the formulation of products and optimise their effectiveness depending on the needs of the customer. The company has succeeded in establishing its fundamentals and convictions in the animal nutrition market, developing them and continuing to build on them. In 2001, the IDENA production plant in Pontchâteau, France was set up.

The mission of the company is to market natural alternatives to conventional additives in order to reduce the use of antibiotics and preserve their effectiveness (antibiotic resistance). These alternatives are made up of phytogenic, bioactive and active ingredients derived from lactic fermentations through IDENA’s sister company STI BIOTECHNOLOGIE which has developed a unique range of Postbiotics.

Following a specific inactivation process, STI Biotechnologie manufactures, among other products, a postbiotic solution, available in powder and liquid form. METALAC promotes digestive comfort, enhances animal welfare, and improves the animals’ immune status.

The company has numerous scientific publications: S. Jansseune’s thesis, published last June, expanded knowledge of METALAC through in vitro and in vivo experimental trials, as well as on the composition of metabolites synthesized during bacterial fermentation. The postbiotic contributes to the formation of a beneficial bacterial biofilm to protect intestinal villus cells, thereby strengthening the intestinal barrier. This research is continuing with a postdoctoral fellowship in collaboration with the University of Rennes, supervised by Monogastric Product Manager Maeva JEGOU.

Under the leadership of Director Christophe TANGUY, the Asia-Middle East region is managed by David CHEREL, based in China.

IDENA has also developed a complete range of nutritional specialities to improve the feed efficiency of animals fed in organic farming systems and these products are all approved by official organic farming certification bodies.

IDENA has a range of poultry products, among them; FORCIX PY (Prevention of the risk associated with Eimeria together with Necrotic Enteritis), FORKEY LS (Prevention of the risk associated with Histomonas in Turkeys), EVOPERF (Digestive comfort and performance), PONTIPLUS (Supporting hen productivity and longevity by maintaining laying rate and improving egg quality and breeders’ eggs hatchability) and IDAFIX+ (a large spectrum powerful mycotoxin binder). All these poultry products are based on the results of extensive scientific research, particularly into the action of plant extracts and essential oils. The issues studied relate mainly to make better use of the nutrients supplied and managing the risks of parasites and bacteria amongst the poultry birds. In poultry, IDENA focus is on gut health, mineral balance, feed efficiency, and resilience of birds under commercial conditions. IDENA solutions combine R&D, field validation, and practical formulation expertise to ensure both technical efficiency and economic viability. The nutrition experts in the company have developed a range of products designed to improve the feed efficiency of ruminants, focussing on critical components – protein, energy and fibre. The company also focussed on pig production for creating formulation through feed recipes and increase digestive efficiency of the animals.

To design animal feeding in different ways and to improve technical and economic performance while respecting animal welfare and the environment, IDENA develops quality feed products for the various sectors of the livestock economy- feed manufacturers, premix manufacturers, integrators, hatcheries, dairies, farms and breeders. The products are developed by consultants specialised by species. The IDENA group is made up of departments covering areas such as research and development, animal nutrition engineering and the manufacture of premixes and innovative specialities. This enables each entity to focus fully on its core business, whilst benefiting from the Group’s stability, experience and long term vision.

110 people are currently cooperating at IDENA, with Mr. Renaud Domitile as CEO and Mr. Massoud Aoun as General Manager. The commercial team is led by Mr. Franck Vaillant, Commercial Director, with 6 Regional Export Managers to cover the 5 continents.

Team of experts from the group also carry out on-farm audits to better adapt the formulation and use of additives to the context of each livestock farm. Six people are offering technical support for poultry: Mrs. Anne MAHIEU, Nutritionist-Head of Poultry Department, Dr. Jean-Marie WATIER- Vet Poultry Specialist, Ms. Amandine CANIN-Poultry Nutritionist Engineer, Mr. Khalil AOUAD, Poultry Nutritionist Engineer, and Mr. Bohdan BODNAR, Poultry Nutritionist Engineer, and also Mr. Renaud Domitile, CEO which is recognized worldwide for his nutrition expertise.

The 2000s saw the internationalisation of the Group’s activities. The company offers its services to hundreds of customers, both feed manufacturers and players in the animal sector, spread across France to more than 60 countries spanning five continents. It has succeeded in establishing its fundamentals and convictions in the animal nutrition market, developing them and continuing to build on them.

The Group has a robust central structure, which ensures strategic consistency, supports the development of its subsidiaries and fosters synergies between areas of expertise. The company’s annual revenue was approximately €50 million in 2025

With the future collaboration with Distributors in India, IDENA group has great plans to expand its presence in India, which has the world’s biggest livestock population said Mr. Renaud Domitile, CEO. The India poultry market is driven by strong demand for affordable animal protein and rapid industry structuring. However, it remains a highly competitive and price-sensitive market, where solutions must combine technical performance with clear economic return added Mr. Khalil AOUAD, Poultry Nutritionist Engineer.

Mr. Franck Vaillant, Commercial Director said through IDENA product innovation, India’s poultry and livestock sector will be immensely benefited to better feed and increase in productivity because of improvement in animal health. IDENA’s strength compared to most of its competitors lies not only in the fact that the company offers a range of innovative phytogenic products designed to improve feed efficiency and livestock performance, but that this offering is backed by extensive expertise in animal nutrition, feed formulation and livestock management, which IDENA’s teams make available to their partner clients.

For further information about IDENA poultry, dairy and piggery products, kindly visit IDENA Website: http://www.idena.fr/

Dr Eckel Animal Nutrition GmbH & Co. KG, Germany, a global animal nutrition specialist company organised World Tour 2026 Conference at Hotel Avani Riverside, Bangkok on March 14, 2026 which was attended by 90 over delegates from 12 countries which was addressed by eminent speakers.

In the year 1994, Dr. Antje Eckel, CEO, founded the company Dr. Eckel Animal Nutrition, aimed at ensuring animal nutrition is healthier, more animal-friendly and more sustainable. Over the next three decades, the family business grew into a globally successful provider of alternative animal feeding solutions. Other key persons associated with the company are Dr. Bernhard Eckel, Vice President – Sales, Dr. Viktor Eckel, Managing Director-Products and Innovation, Mr. Theo Eckel Head-Purchase and Ms. Klara Eckel, Product Manager.

World Tour 2026 Conference started with the opening remarks by Dr. Andreas Lewke, Managing Director (Thailand) Dr. Eckel Animal Nutrition. Dr Andreas Lewke has more than two decades of experience in Asia and a strong focus on sustainable, innovative animal nutrition. Dr. Eckel Animal Nutrition from their Bangkok office, the team has worked closely with integrators, feed mills and farmers across Asia and their main interest is how innovative, sustainable nutrition concepts can support both healthy animals and healthy profits. Dr. Andreas Lewke said today

Dr. Eckel Animal Nutrition is one of the international specialists for phytogenic solutions based on plant-derived active ingredients and their products are used in poultry, swine, ruminant and aquaculture nutrition around the world. The aim is always the same: to help the customers achieve direct and long-term success with healthy growth, high-quality products and efficient, resource-friendly production.

Dr. Viktor Eckel, Managing Director, Dr. Eckel Animal Nutrition in his keynote address highlighted “Plants Paving the Way for Future Animal Nutrition.

From the very beginning Dr. Eckel Animal Nutrition has focused on innovative feed additives that combine animal health, performance and sustainability. Dr. Viktor Eckel continues to shape the future of plant-based solutions and next-generation feed additives for animal nutrition. countries on almost all continents. He said the company’s products are manufactured in Germany to the highest quality standards. More than 75% of the raw materials requirement are sourced from European Union countries thus ensuring shorter supply routes and flexible manufacturing processes. Experts associated with the company from more than 20 countries are working towards ensuring the company’s growth.

After Coffee Braek, Dr. Anne Möddel, Team Lead Technical Sales, Dr. Eckel Animal Nutrition gave presentation on “Choosing the Right Phytogenic Solution to Achieve Your Goals”. At Dr. Eckel, Dr. Anne Möddel serves as a key technical contact for sales teams, partners and customers, providing in-depth expertise on phytogenics and monogastric nutrition. Her nice presentation was followed by Lunch.

Post Lunch, Dr. Nancy Salamanca, DVM, Ph.D., Independent Consultant & Professional Lecturer gave presentation on “Making Antibiotic-Free Farming Work: A Nutritionist’s Perspective”. Dr. Nancy Salamanca highlighted the importance of targeted feed solutions, gut health management, and practical nutritional approaches that help producers maintain animal performance while reducing reliance on antibiotics.

Dr. Le Van Phan, DVM, PhD, Assoc. Professor, Department of Microbiology and Infectious Disease, College of Veterinary Medicine, Head. Laboratory of Viral Infectious Diseases, Center for Research Excellence and Innovation, Vietnam National University of Agriculture gave update on ASF outbreaks in Vietnam (2019–2025) – Insights and Lessons Learned. It was privilege to hear the insights and research contributions of eminent Speakers.

Dr. Bernhard Eckel, Vice President, Dr. Eckel Animal Nutrition spoke on “Closing Reflections & Future Outlook”. Dr. Bernhard said their company has a motto – act local and think global. Dr. Eckel Animal Nutrition establishes sustainable social and ecological conditions across its product value chains as its products are sold globally and have wide footprints. By embracing such innovations, Dr Eckel protects the livestock but also contributes to a healthier, more efficient, and eco-friendly agricultural future for the world. The company participates in all the global livestock and poultry events for expanding outreach of its unique products.

Events like this truly highlight the value of global collaboration, knowledge sharing and industry connections. It was nice opportunity for me to learn, connect and exchange practical knowledge with professionals from many countries. Thanks to Dr. Eckel Team and the speakers for creating such an important global platform for knowledge sharing.

The 5th Edition of the Global Talks series presents an in-depth conversation with Dr. Nasir Mukhtar, a globally recognized leader and influential voice shaping the poultry industry across the GCC and Asian regions. The discussion explores the rapidly evolving landscape of poultry science, industry leadership, and knowledge-driven innovation that is redefining the future of global poultry production. With decades of experience spanning academia, industry, and international poultry organizations, Dr. Mukhtar has played a transformative role in advancing poultry science while strengthening industry–academia collaboration. Currently serving as the General Secretary of the World’s Poultry Science Association (WPSA), UAE Branch, he actively champions the integration of scientific research with practical industry solutions, the development of young professionals, and the resolution of emerging challenges through global cooperation and informed leadership.

Dr. Mukhtar began his research career in the breeding of native chickens, successfully combining scientific rigor with real-world industry applications.

While reflecting on his research journey during the discussion, Dr. Mukhtar shared his dual role as a Professor and poultry entrepreneur, enabled him pioneered groundbreaking research on standardized ileal digestible (SID) amino acid values in sex-based broilers, establishing a globally relevant model for precision poultry nutrition.

He has led and completed several landmark collaborative projects with prestigious international institutions and organizations. Responding during the interaction, Dr. Mukhtar recalled earning his Ph.D. from the University of Agriculture, Faisalabad, Pakistan, and completed his post-doctoral research at the Roslin Institute, University of Edinburgh, Scotland (UK).

Throughout his academic career, Dr. Mukhtar has supervised ten Ph.D. and twenty M.Phil. students, making a lasting contribution to human capacity development in the poultry sector. He is the author of six books and sixty-three peer-reviewed national and international research articles, widely cited across scientific and industry platforms.
Beyond research, Dr. Mukhtar’s global leadership extends to key strategic roles. During the interaction Dr. Mukhtar detailed his responsibilities as General Secretary of the WPSA UAE Branch, Vice President of the Asian Pacific Federation of WPSA (Thailand), and Global Chair of the WPSA Working Group on Small-Scale Family Poultry Farming.
He is also a member of the Editorial Board of the World’s Poultry Science Journal and serves as a Guest Editor for Poultry Science.

A frequent and respected speaker at international scientific and industry forums, Dr. Nasir Mukhtar continues to influence global poultry policy, innovation, and sustainability—bridging science with industry and shaping the next generation of poultry leaders.

World Poultry Congress 2026 in Toronto, Canada from July 13-17, 2026 to be organised by World Poultry Science Association (WPSA) – Ricky Thaper (www.rickythaper.com)

The World Poultry Science Association (WPSA), the leading global network for poultry science and technology is organising World Poultry Congress 2026 at Metro Convention Center, Toronto, Canada from July 13-17, 2026. WPSA is a long established organisation that strives to advance knowledge and understanding of all aspects of poultry science and the poultry industry. Its major role is to encourage and help facilitate liaison among research scientists and educators and those working in the many diverse sectors of poultry industry.

World Poultry Congress 2026 will unite poultry scientists, industry leaders, academics and students to share research, ideas, and build lasting connections. This WPC 2026 is being sponsored by several companies in various categories; Platinum Sponsor – Elanco, Gold Sponsors – Merck Animal Health and Zoetis, Bronze Sponsors – Evonik, Novus, Trouw Nutrition, Novonesis, Nor-Feed, Insighter, Adisseo, Vtagro and other sponsors – Jamesway, Hendrix Genetics, Egg Farmers of Canada, Chicken Farmers of Canada, Turkey Farmers of Canada and Canadian Hatching Egg Producers. The media partners are Canadian Poultry, Watt Poultry, Agri Insight Publications, Modern Poultry and AviNews International.

The World’s Poultry Congress (WPC) is the most significant international event for poultry science, held every four years under the World’s Poultry Science Association (WPSA) and Toronto was officially selected as the location of the World’s Poultry Congress 2026 during the WPC in Paris, France in 2022. Dr. Bruce M. Rathgeber, Dalhousie University and President, WPSA-Canada is the Organizing Committee Chair for World Poultry Congress 2026. Dr. Sami Dridi, University of Arkansas and President, WPSA-USA is the Scientific Committee Chair, WPC 2026. Ms. Lyndsey Johnston is Director of Communications, Poultry Science Association. WPC 2026 is being hosted by the North American Branches of WPSA (Canada, U.S.A. & Mexico) and promises to be a globally impactful gathering.

Around 3000 delegates from around the world, covering all aspects of poultry production. experts, scientists, researchers, production specialists are expected to attend World Poultry Congress 2026 to engage in networking with poultry leaders around the globe. The Congress shall cover the full spectrum of poultry science. Topics will include genetics and breeding, nutrition, health and disease prevention, animal welfare, sustainability, production technology, processing innovation, and global food security. It will be a comprehensive program that reflects the multidisciplinary nature of poultry science today.

These photos were taken at The World Poultry Science Association (WPSA) booth during IPPE-2026 Expo in Atlanta, USA where the office bearers of WPSA were inviting and updating the details of World Poultry Congress 2026 to be organised in Toronto, Canada from July 13-17, 2026.

Poultry is one of the fastest-growing and most essential sectors in global food production. As the industry faces pressing issues like disease management, climate challenges, and sustainable production, WPC 2026 will serve as a critical forum for developing science-based solutions. The World’s Poultry Congress 2026 will help connect the dots between research, practice, and policy, influencing the direction of poultry science for years to come. I will be attending World Poultry Congress 2026 from July 13-17, 2026 in Toronto, Canada and looking forward meeting the Poultry Leaders from around the world.

Poultry Creations Magazine is proud to be a Media Partner for this prestigious global event, and we sincerely thank the WPC 2026 team for this valued association.

For Registration: https://www.wpc2026toronto.com/venue-accomodations

In the third edition of Global Talks, I engaged in an insightful discussion with Mr. Ahmad Omar, Regional Strategic Account Manager at Boehringer Ingelheim Animal Health, based in Dubai. The interaction explored the rapidly evolving dynamics of poultry health management across emerging markets and the increasing shift toward prevention-led, science-driven strategies that support sustainable, efficient, and responsible poultry production. Mr. Omar shared perspectives on Boehringer Ingelheim’s strong global commitment to animal health and welfare, outlining how innovative vaccine solutions, advanced vaccination technologies, and deep veterinary expertise are empowering poultry producers throughout the IMETA region (India, Middle East, Turkey, and Africa) to manage disease risks and enhance overall flock performance. He also highlighted India’s fast-growing poultry sector, pointing to significant opportunities for integrated health solutions, strengthened biosecurity frameworks, and collaborative partnerships to drive long-term, sustainable industry growth.

The Role of Prevention in Animal Health
Mr. Ahmad Omar highlighted that Boehringer Ingelheim firmly believes in “Prevention Works”, reflecting a strategic shift from treatment-focused approaches to preventive healthcare solutions. He explained that proactive vaccination, robust biosecurity, and science-based management practices are essential to ensure safe, sustainable, and efficient poultry production, particularly in fast-growing markets such as IMETA.

He also noted that animal health is closely linked to food security, public health, and economic development, making prevention-led strategies critical for governments, veterinarians, and producers alike. Dr. Omar further emphasized that early disease prevention not only reduces mortality and production losses but also helps improve predictability, consistency, and profitability at the farm level.

IMETA: A Strategic Growth Region
Discussing the IMETA region, Mr. Omar outlined why it is strategically important for Boehringer Ingelheim Animal Health:
Key Portfolio Focus
– Poultry vaccines and vaccination technologies
– Parasiticides and preventive solutions for companion animals
– Ruminant health and productivity solutions
Market Drivers
– Expanding commercial poultry production
– Rising biosecurity and disease challenges
– Growing awareness of pet health and preventive care
Strategic Priorities
– Excellence in launching innovative vaccines
– Strengthening partnerships with distributors, veterinarians, and industry stakeholders
– Leveraging digital tools for disease monitoring and farmer engagement

India: A Key Driver of Regional Growth
Speaking about India, Mr. Ahmad Omar described the country as one of the fastest-growing poultry markets globally. He noted that the sector’s growth is driven by rising protein demand, increased focus on biosecurity, and strong interest in preventive health measures.

Mr. Omar highlighted Boehringer Ingelheim’s leadership in poultry health through vaccines such as Vaxxitek® and Prevexxion®, which help control major diseases like Infectious Bursal Disease (IBD) and Marek’s Disease, thereby enhancing flock performance and improving food safety. He also emphasized the rapid expansion of India’s companion animal segment, with increasing pet ownership driving demand for parasiticides and preventive healthcare solutions, supported by strategic collaborations with local distributors.

Innovation, Partnerships, and Knowledge Sharing
Mr. Omar stressed that collaboration is central to Boehringer Ingelheim’s regional strategy:
– Veterinary and Academic Engagement: Partnering with veterinary associations and academic institutions to promote best practices in poultry and pet care.
– Digital Transformation: Deploying tools for disease tracking, planning, and data-driven decision-making for veterinarians and farmers.
– Training and Education: Conducting technical seminars, workshops, and programs to enhance preventive healthcare knowledge and improve on-farm implementation.

Sustainability and Community Impact
Mr. Omar highlighted Boehringer Ingelheim’s commitment to sustainability and responsible practices:
– Rabies Elimination: Supporting the global “Zero by 30” initiative to eradicate dog-mediated rabies through vaccination campaigns and awareness programs.
Reducing Antibiotic Dependence: Encouraging preventive vaccination and biosecurity measures to minimize antibiotic usage in livestock.
Capacity Building: Training veterinarians and farmers on responsible farming practices and animal welfare.
Community Development: Enhancing access to veterinary care in rural and underserved areas.
Environmental Responsibility: Reducing operational carbon footprint and promoting eco-friendly packaging.

Future Outlook
Concluding the discussion, Mr. Ahmad Omar shared Boehringer Ingelheim’s forward-looking vision for IMETA and India:
– Leadership in next-generation poultry vaccines for Avian Influenza, IBD, and Newcastle Disease
– Expansion into emerging segments such as aquaculture and advanced diagnostics
– Continued investment in digital innovation, sustainability, and prevention-focused programs

He reaffirmed the company’s commitment to supporting India’s poultry sector through science-driven solutions, strategic partnerships, and long-term sustainable growth initiatives.

The landmark conference, organized by the World Poultry Science Association (WPSA) UAE, brought together over 200 global industry leaders, researchers, and policymakers to address pressing food security challenges.

Among the technology innovators presenting breakthrough solutions, to share knowledge and explore the future of sustainable poultry production. Beyond the science and data, what truly drives progress in our field is the power of networking, shared learning and meaning full collaboration.

The Eminent speakers at this conference included Dr. Nasir Mukhtar, Conference Secretary, Dr. Peter van Horne, Secretary General, WPSA (Netherlands), Mr. Kevin Roepke. Executive Director, MENASA-USSEC, Dr. M. Reza Abdullahi, Professor of Poultry Nutrition, Massey University, New Zealand, Mr. Russel Sadati, La Meccinica, Italy, Dr. Jean Paul Ruckebusch, France, Dr. Miriam Alberto Tempra, Australia, Mr. Nan-Dirk Mulder, USA, Mr. Jorg Hurlin, Germany, Dr. Mathew Clark, MD, Feed Guys Resources Pte Ltd., Malaysia, Ms. Christelle Cordahi, Regional Head, Sustainability & Human Utilization, USSEC-MENSA, Mr. Ricky Thaper, India, Mr. Shakeel Ahmed, Co-Founder and COO, Poulta Inc., USA and a few others.

I had the privilege to deliver a presentation on “Driving Sustainable Growth of Indian Poultry Industry through Artificial Intelligence (AI) Tools”, highlighting how India’s poultry sector is adopting smart and data-driven technologies to ensure productivity, efficiency, and sustainability.

The conference offered an excellent opportunity to exchange ideas, learn global best practices, and strengthen collaborations across regions. This conference was sponsored by Al Ain Farms-UAE, Poulta Inc.-USA, Innovad Group and La Meccanica-Italy.

There were also two difference sessions on Ventilation workshop and Breeder & Hatchery Manager workshop. Congratulations to Dr. Nasir Mukhtar, Conference Secretary and WPSA-UAE Team for this valuable platform and all fellow speakers, partners and delegates for the enriching discussions as it’s always inspiring to contact with passionate professionals and industry experts from around the world.

In 2024, the “Year of Elections,” global leadership shifts are shaping new directions in trade and policy. CrushCon organised by U.S. Soybean Export Council (USSEC) at Hotel Sofitel Palm Jumeirah, Dubai, embody this year’s theme, “Electing to Trade.” The conference was attended by more than 100 delegates from South Asia; India, Nepal, Pakistan, Sri Lanka besides USSEC Team from Dubai and Senior Soybean Association Board Members from USA, brings into focus the connections between politics, trade and globalisation, particularly within supply chains, economic frameworks, and supply-demand factors.

The first day session opened with welcoming remarks from Mr. Kevin Roepke, Regional Director – South Asia & Sub-Saharan Africa (SAASSA), US Soybean Export Council, who introduced the key themes for conference that included

Ms. Valerie Brown, Regional Agricultural Counselor at USDA Foreign Agricultural Service (FAS), who discussed market development in the GCC, emphasizing the collaborative efforts between USSEC and USDA. Mr. Kevin Roepke said “Food inflation squeezes the middle class and erodes disposable income. The easiest way to reduce food inflation and thus improve the standards of the middle class is to lean into trade. Through trade, we can make healthier food more affordable and available to the middle class of South Asia.”

Mr. Jim Sutter, the dynamic CEO of USSEC, shared insights into the soy industry’s growth and USSEC’s commitment to sustainable solutions in nutrition. emphasized how trade is an integral channel to provide food and nutrition security, Mr. Sutter highlighting its key benefit of moving goods from point of surplus to point of deficit.
While trade helps maximize income in producing countries it provides consuming countries with availability of competitively priced products. He discussed the power of comparative advantage citing the example of Costa Rica. While Costa Rica specializes in producing bananas and coffee, the U.S. specializes in soybeans and corn. Through trade, these countries mutually benefit from high quality and competitively priced products.

Mr. Jim Sutter, CEO, USSEC presented a Special Appreciation to Mr. Kevin Roepke, Regional Director – South Asia & Sub-Saharan Africa (SAASSA).

Mr. Lance Rezac, USSEC Chair, provided a perspective on how U.S. farmers are meeting the demand for food while remaining environmentally responsible. Mr. Lance Rezac, said U.S. Soybean Export Council (USSEC) focuses on differentiating, elevating preference, and attaining market access for the use of U.S. Soy for human consumption, aquaculture, and livestock feed in 80+ countries internationally. USSEC members represent the soy supply chain including U.S. Soy farmers, processors, commodity shippers, merchandisers, allied agribusinesses, and agricultural organizations. USSEC is funded by the U.S. soybean checkoff, USDA Foreign Agricultural Service matching funds, and industry.

In a session on “US Soy Policy Needs Post-Election,” Daryl Cates, Chairman, American Soybean Association (ASA), highlighted the priorities for U.S. soy in Congress’s lame duck session. He emphasized the value of Market Access Program (MAP) and Foreign Market Development (FMD) funding and the potential impact of future free trade agreements (FTAs) on U.S. soybean exports.

The keynote presentation was by Mr. James Fry, Glenauk Economis. A standout keynote fireside chat, “Electing to Trade,” featured former USDA Secretary Dan Glickman in conversation with Kevin Roepke, exploring how trade policies could evolve following global elections. The first day morning session concluded with the panel “Pakistan Two Years On,” sponsored by the South Dakota Soybean Checkoff, where Zain Mahmood and Shahzad Ali Khan shared advancements and partnerships in Pakistan’s agricultural sector. CRUSHCON Dubai and HUNGERCON Dubai continue to bring insightful dialogues, networking, and fresh perspectives toward a sustainable future.

The afternoon sessions of CRUSHCON Dubai continued to delve into the intricacies of global trade and its implications, with a focus on geopolitics, market dynamics, and sustainability. The keynote address on Geopolitical Economics featured Ms. Trinh Nguyen, Senior Economist for Emerging Asia at Natixis, who provided insights into the evolving landscape of emerging markets, particularly in Asia. Her perspectives, widely respected across international news platforms, are invaluable for understanding the region’s economic pulse. In the session titled Global Oilseeds Spotlight, David Mielke, Director at Oil World in Germany, addressed the relationship between low corn and soybean prices and their potential to drive a global boom in the livestock and poultry sectors. His analysis brought forward important discussions on supply and demand dynamics in the industry.

Mr. Jaison John, Regional Head of Market Intelligence- South Asia, USSEC spoke on “How Policies Have Distorted Regional Prices for Feed Ingredients” and shed light on the complexities of trade policies that have affected feed ingredient pricing, making previously affordable sources of animal protein some of the most expensive globally. The Freight Sector Spotlight, presented by Mr. Voytek Chelkowski from Seamind Blue Ocean, highlighted the impact of freight volatility on margins. He emphasized the importance of understanding FOB versus C&F purchase decisions within the current geopolitical climate.

A significant moment came with the SUSS Logo Signing, where Nepal joined the initiative for sustainability, welcoming five companies into the fold, including Valley Group (NP), Kosmo Feed Mills (SL), Adamjee Lukmanjee (SL) and Nel Farms (SL),. Presenting this initiative were Ms. Deeba Giannoulis, Dr. Pawan Kumar and Dr. Athula Mahagamage.

The afternoon concluded with a keynote address on US Soy’s Commitment to Global Nutrition Security, showcasing the dedication of senior USSEC leadership to enhancing global nutrition.

Recognizing Pioneers Making an Impact in South Asia’s Protein Value Chain Each year, through its HungerCon event powered by Right to Protein, USSEC recognizes and celebrates outstanding contributors to the protein value space in South Asia.

Ms. Deeba Giannoulis, Regional Head of Corporate Affairs-SAASSA, reflected on the origins of HungerCON and the legacy of past winners who have paved the way for advancing the discourse on nutritional security. This year’s esteemed ‘HungerCon Award’ was awarded to Dr. Soumya Swaminathan, Chairperson of the M.S. Swaminathan Research Foundation in India for her pioneering work in integrating science into health policymaking. Other notable nominations included Mr. Iqrar Ahmad Khan, Vice Chancellor, University of Agriculture in Faisalabad, Pakistan and Mrs. Vibha Ahuja, Chief General Manager, Biotech Consortium India Limited from India.

The second day of CRUSHCON Dubai 2024 brought forward insightful discussions and innovative solutions aimed at advancing sustainability and global nutrition. Ms. Deeba Giannoulis, Regional Head of Corporate Affairs-SAASSA, introduced the Soy Sustainability Assurance Protocol, showing how companies can integrate this framework to promote sustainable practices. She spotlighted businesses that have adopted the SUSS logo, signalling their dedication to eco-friendly initiatives within the soy industry.
Ms. Christelle Cordahi, Regional Human Utilization & Nutrition Consultant at USSEC, presented on the importance of incorporating diverse protein sources, both animal and plant-based, to support a balanced diet. Her insights underscored the essential role of soy in overall health.

Ms. Tori Sorensen, Chair of the SEC Global Advisory Panel, shared the impressive growth and influence of the Soy Excellence Center (SEC) worldwide, which have significantly contributed to knowledge sharing and training in the soy sector. By providing free, accessible and comprehensive training options, Soy Excellence Center empowers professionals to stay updated with the latest trends and innovations in their fields. Soy Excellence Center courses adds tremendous value to industry workforce engaged in the protein value chain.

Ms. Tori Sorensen, Chair of the SEC Global Advisory Panel, presented the ceremonial SEC lapel pin to Mr. Ricky Thaper, Regional Advisory Council (RAC) Member Soy Excellence Center-India.

Dr. Tom D’Alfonso, Director of Animal & Aquaculture at USSEC, highlighted the value of optimizing feed nutrient profiles, stressing that not all soy is created equal. He described how U.S. soybean meal is tailored to maximize nutritional benefits for poultry, fish, and shrimp. In an insightful session, Will McNair, Global Head of Human Utilization at USSEC, discussed the complexities of soybean oil processing. He explained how factors such as damage, maturity, and moisture levels significantly affect the quality of soy oil, emphasizing how U.S. soybeans lead in optimizing refinery operations.

The day concluded with a wrap-up by Mr. Kevin Roepke, summarizing key outcomes and insights from the sessions. He emphasized the collaborative spirit of the conference and its potential to drive positive change in the agriculture and nutrition sectors. Mr. Daryl Cates, Chairman, American Soybean Association, offered a vote of thanks, expressing gratitude to all participants and speakers for their valuable contributions and commitment to advancing global nutrition security.

The CRUSHCON Dubai 2024 has truly set the stage for dynamic and impactful discussions. These conferences are a testament to the dedication of global leaders and experts in the fields of agriculture, nutrition, and sustainability. By bringing together thought leaders, industry professionals, and innovators, the events are fostering meaningful dialogue that is shaping the future of food systems.
The focus on sustainable practices and solutions demonstrates a strong commitment to addressing global challenges, ensuring a healthier and more secure future for all. It’s inspiring to witness how these platforms continue to empower collaboration and inspire change on such a significant scale.

Aug 19, 2024, San Francisco, USA: The U.S. Soybean Export Council (USSEC)’s Soy Excellence Center (SEC) India and Karnataka Poultry Farmers and Breeders Association (KPFBA) have signed a Memorandum of Understanding (MoU) to accelerate work-force training and capacity building within India’s rapidly growing poultry sector.

Reflecting on the significance of this partnership, USSEC’s CEO, Jim Sutter offered, “The foundation of our success with USSEC’s Soy Excellence Centers is in collaborating with industry experts. I am confident that this MoU between USSEC and KPFBA will open new avenues of innovation, progress and productivity for India’s poultry industry.”

Economic Growth Through Skills Training and Capacity Building:

Aligned with Prime Minister Narendra Modi’s ‘Skills India’ initiative, this MoU will create opportunities for young protein professionals in India to advance in their careers, have access to a global curriculum and be future-ready while producing more sustainably. With 68% of its population in the 15-64 age group,^[1] the opportunity to harness the nation’s economic dividend seems promising. Having a shared vision of developing the next generation of protein professionals, KPFBA and USSEC’s SEC MoU will lay the foundation for continuous learning, knowledge sharing and boosting the progress and economic growth of the poultry industry.

Meeting the Growing Demand for Protein:

Home to the world’s largest population, India’s poultry sector recognizes the importance of keeping pace with the rising demand for animal protein and eggs. In 2022, India’s poultry production was estimated at 4.95 million tonnes. Through this strategic partnership USSEC and KPFBA are on a mission of advancing India’s poultry industry through upskilling, skills trainings and community learning.

On signing of the MoU, Mr. Naveen Pasuparthy, President of Karnataka Poultry Farmers and Breeders Association (KPFBA) in India added, “This MoU enables KPFBA to offer access to digital online training programs delivered by global experts reaching every nook and corner of India’s poultry and feed milling sector. These programs and the delivery mechanism will help in workforce training, upskilling and capacity-building, for India’s rapidly growing poultry and feed milling sector. KPFBA also gets the opportunity to share, design and curate new programs with USSEC that can be delivered seamlessly on such a digital platform. It’s a pleasure for KPFBA to collaborate with USSEC on such initiatives.”

Empowering the Next Generation of Protein Experts:

As a part of the MoU, USSEC’s SEC program will provide training to KFBPA members on SEC’s digital platform. Participants will also have access to SEC’s exclusive global community called SEC Pods for networking and learning. KFBPA’s members will also be able to attend in-person SEC courses.

In return, KPFBA will facilitate in promoting SEC’s training programs among its members while ensuring continuous engagement and tracking of progress. Additionally, KPFBA will also facilitate in providing access to facilities and subject matter experts for collaborative trainings of mutual interest.

Cultivating Success through Collaboration:

Since its launch earlier this year, the SEC in India has also established the Regional Advisory Council (RAC) – a panel of 14 experts that provide guidance on course content and insights about the industry’s needs. The SEC in India is rapidly gaining momentum and to date has already trained more than 600 professionals across its feed milling, poultry and soy foods tracks. These steps illustrate SEC’s role in enabling innovation and building a more food-secure India.

About Soy Excellence Center (SEC): 

The Soy Excellence Centers (SEC), an initiative by the USSEC, focuses on skills building of early-to-mid career protein professionals in growing markets through world-class workforce training and professional development to help meet local nutrition and food security needs and support sustainable economic growth. USSEC is collaborating with diverse partners, including local food and agriculture universities and organizations, to deliver training in five core subject areas – aquaculture, feed, food, poultry, and swine. USSEC operates Soy Excellence Centers in four regional hubs – the Americas, Asia, Middle East and North Africa, and Sub-Saharan Africa.

For more information, please visit: www.soyexcellence.org

About the U.S. Soybean Export Council (USSEC):

The U.S. Soybean Export Council (USSEC) focuses on differentiating, elevating preference, and attaining market access for the use of U.S. Soy for human consumption, aquaculture, and livestock feed in 80+ countries internationally. USSEC members represent the soy supply chain including U.S. Soy farmers, processors, commodity shippers, merchandisers, allied agribusinesses, and agricultural organizations. USSEC is funded by the U.S. soybean checkoff, USDA Foreign Agricultural Service matching funds, and industry. Visit ussec.org for the latest information and news about USSEC and U.S. Soy internationally.

About Karnataka Poultry Farmers and Breeders Association:

Born in 1991, KPFBA is a not-for-profit association of all poultry farming and feed milling communities in the state of Karnataka, India. It’s an apex body representing the poultry sector to the state and federal government with active involvement in the government’s policy formation for the sector. KPFBA and Karnataka Veterinary, Animal & Fisheries Sciences University established Poultry Training & Diagnostic Laboratory offering free services to the poultry farmers and breeders, addressing pathology, microbiology and nutrition. KPFBA conducts regular education and training programs for the poultry sector, state and federal government machinery as well. Associating with farmers, businesses, educational institutions, research organizations and other stakeholders both within the state, across India and overseas, enhancing information flow.  KPFBA undertakes surveys, studies and research projects. It also engages in national and international exhibitions, enters into MOUs with the government, educational institutions, skills development nonprofit organizations etc which may benefit the poultry sector. In 2018 and 2022, KPFBA was recognized as one of India’s premier poultry associations by the Indian Poultry Journalists Association. In 2015, Poultry Fortune, a leading poultry magazine recognized KPFBA as the “Best Poultry Promotion Award,” for outstanding contributions to the poultry sector.

(Source: https://ussec.org/)

Brightwell Aquatech LLP, owned by Mr Balasaheb Jadhav a Pune based startup promoted by Dr. Santosh Ire, has recently introduced a patented groundbreaking solution for water treatment challenges. This marks a significant milestone in the quest for sustainable and accessible clean water solutions.

Boom-Ox was the only Indian start-up to be selected for a presentation at Health & Nutrition Start Up Pitching 2024 organized at VICTAM Asia, on 14th March at Bangkok. This was indeed a proud moment for us!

While water is the most essential nutrition, it is least focused upon. However, 80% of all diseases globally, for both humans and livestock, are a result of consumption of unsafe water, inadequate sanitation and poor hygiene.

This is where Boom-Ox, a patented engineering solution for providing safe, potable water for poultry, dairy, swine and cattle comes into play.

Salient features of Boom-Ox are:

• ORP based Automated Dosing of Stabilized Chlorine Dioxide with IoT facilities.
• ISRAELI Technology based water improver.
• A potent combination of Water Disinfectant and Acidifier to achieve desired goals
• Automated & sensor base technology to maintain ORP & pH continuously:24×7.
• All in one patented solution, we call it “Water Doctor”.
• Robust & maintenance free device

The mode of working of Boom-Ox is as follows:

• Water Inlet: Machine Installed at this point. Common inlet pipe from tank / source to the whole farm
• Water Conditioner: This helps to neutralise the majority of ions, metals and hardness causing agents.
• Flow Sensor: Helps to check flow of water and accurate dosing of medicines.
• Pressure Gauge: To maintain water pressure.
• Chlorine Dioxide Solutions: The two solutions need to be filled and refilled once a signal is received from the device. This solution can’t be changed by other source as it is calibrated with the control panel of the machine
• ORP Sensor: Helps maintain desired ORP (650+ mV) as set in the device
• pH Solutions: The acidifier solutions need to be filled and refilled once a signal is received from the device. This solution can’t be changed by other source as it is calibrated with the control panel of the machine.
• pH Sensor: Helps maintain desired pH (5.8-6.0) as set in the device or needed.
• IoT Device: This device is an indicator of all parameters which are set, and it sends notification messages. It needs to be implemented at the last shed and last row and last point so that water treatment can be done as per set limits of ORP and pH from last point to start point.
• Control Panel: This is the brain of the machine. It receives all signals and gives solutions as per given commands. Most important and patented instrument
• Entire machine is well assembled, dust proof, water resistance, rodents’ resistance and durable etc. Size of machine is approx one office table and can mount on wall easily.
• Maintenance free machine except minor calibration of sensors once in quarter which user can do at its own.
• Best ROI: Cost of medicines is almost equal to existing price, but it gives much better ROI than traditional ways of water treatment. 13- User can replaces all of his available solutions for water treatment including pipeline flushing and cleaning.
• During vaccination and medication, user can stop sensors and use normal non medicated water from same machine.
• For 1st installation and till smooth operations, company engineer will help.
• Other much more benefits which keep livestock healthy and owner happy.
  

For more information and queries call

Dr. Santosh Ire, +91 9850979652

or email: dr.ire007@gmail.com