Global expertise meets local partnerships, the three-day show introduces a complete feed to food platform for India’s fastest-growing agribusiness sector


VIV Select India 2026 takes place from 22–24 April 2026 at Yashobhoomi Convention and Expo Centre, New Delhi, introducing the globally established VIV Worldwide platform to the Indian market for the first time. The three day business to business exhibition brings together international and domestic suppliers, industry leaders, and decision makers at a pivotal moment for India’s rapidly expanding animal protein sector.

Organised by VNU Exhibitions Europe, the international division of Royal Dutch Jaarbeurs, in strategic partnership with the Poultry Federation of India (PFI), VIV Select India has been developed as a long term platform to support technology transfer, business growth, and international collaboration within India’s livestock and animal protein industries.

Exhibitors and Technologies on Display
VIV Select India 2026 features over 130 exhibitors, representing a strong mix of Indian and international companies. Participation spans Europe, the Middle East, and Asia, underscoring India’s growing importance as a destination for innovation, investment, and long term collaboration in animal protein production.

The event is supported by a broad coalition of national and regional industry associations, reinforcing its role as a unifying platform for poultry, dairy, and allied livestock sectors.
The exhibition floor presents a comprehensive cross section of technologies and services designed to enhance productivity, efficiency, sustainability, and product quality across animal protein production. Visitors can expect solutions ranging from automation and precision systems to animal health, biosecurity, processing, and digital tools.

International and Indian companies such as Big Dutchman, JBT Marel India, Viscon Hatchery Automation, De Heus Animal Nutrition India, FAMSUN, Venky’s India, and Himalaya Wellness Company are among those confirmed—alongside many other technology providers serving integrators, producers, processors, and service companies.

VIV Square: Knowledge Exchange at the Core
VIV Square opens with a formal inaugural ceremony marked by the presence of senior industry leaders and government representatives, including Mr. Jeroen van Hooff, President & CEO of Royal Dutch Jaarbeurs and VNU Group, Mr. Ranpal Dhanda, President of the Poultry Federation of India, and Prof. S.P. Singh Baghel, Honorable Minister of State for Fisheries, Animal Husbandry & Dairying. The opening is further distinguished by participation from key public and diplomatic stakeholders such as Ms. Varsha Joshi, Additional Secretary, Department of Animal Husbandry & Dairying, Government of India, H.E. Ms. Marisa Gerards, Ambassador of the Kingdom of the Netherlands, and Shri Mahipal Dhanda, Education Minister of Haryana.

Across the three days, the programme includes expert-led sessions addressing critical developments in poultry production, dairy advancement, and animal health. Industry leaders from companies including Viscon Hatchery Automation, De Heus Animal Nutrition, JBT Marel, Venkateshwara Hatcheries (Ventri Biologicals), MSD Animal Health, HIPRA, CEVA, Holm & Laue, Binsar Farms, and Verka Dairy are all to share insights on topics such as automation and AI in production systems, nutrition strategies, processing performance, international dairy collaboration, and advances in vaccines and biologicals.

Patrick van Rooij, Project Manager – VIV Select India shares, “The poultry and livestock sectors are entering a phase where scale must be matched by efficiency, resilience, and smarter use of technology. VIV Select India has been developed to support that shift—by connecting the value chain, facilitating knowledge exchange, and giving professionals direct access to solutions that work in real production environments. This platform is as much about dialogue and learning as it is about business. Our goal is to create conversations that lead to stronger partnerships, better decisions, and long term value for the industry as a whole.”

Registration and Visitor Information
VIV Select India 2026 is open exclusively to trade professionals active across the animal protein and livestock value chain, including producers, integrators, processors, veterinarians, feed manufacturers, technology providers, consultants, policymakers, and industry media.

Visitor admission is free of charge and includes access to the full exhibition floor as well as all sessions at VIV Square, the show’s integrated knowledge programme. Advance online registration is recommended to ensure smooth entry and timely access to event updates and programme scheduling. The show is open during the event dates from 10:00 to 18:00.

Visitors can register online at india.viv.net/registration.

Dr Eckel Animal Nutrition GmbH & Co. KG, Germany, a global animal nutrition specialist company organised World Tour 2026 Conference at Hotel Avani Riverside, Bangkok on March 14, 2026 which was attended by 90 over delegates from 12 countries which was addressed by eminent speakers.

In the year 1994, Dr. Antje Eckel, CEO, founded the company Dr. Eckel Animal Nutrition, aimed at ensuring animal nutrition is healthier, more animal-friendly and more sustainable. Over the next three decades, the family business grew into a globally successful provider of alternative animal feeding solutions. Other key persons associated with the company are Dr. Bernhard Eckel, Vice President – Sales, Dr. Viktor Eckel, Managing Director-Products and Innovation, Mr. Theo Eckel Head-Purchase and Ms. Klara Eckel, Product Manager.

World Tour 2026 Conference started with the opening remarks by Dr. Andreas Lewke, Managing Director (Thailand) Dr. Eckel Animal Nutrition. Dr Andreas Lewke has more than two decades of experience in Asia and a strong focus on sustainable, innovative animal nutrition. Dr. Eckel Animal Nutrition from their Bangkok office, the team has worked closely with integrators, feed mills and farmers across Asia and their main interest is how innovative, sustainable nutrition concepts can support both healthy animals and healthy profits. Dr. Andreas Lewke said today

Dr. Eckel Animal Nutrition is one of the international specialists for phytogenic solutions based on plant-derived active ingredients and their products are used in poultry, swine, ruminant and aquaculture nutrition around the world. The aim is always the same: to help the customers achieve direct and long-term success with healthy growth, high-quality products and efficient, resource-friendly production.

Dr. Viktor Eckel, Managing Director, Dr. Eckel Animal Nutrition in his keynote address highlighted “Plants Paving the Way for Future Animal Nutrition.

From the very beginning Dr. Eckel Animal Nutrition has focused on innovative feed additives that combine animal health, performance and sustainability. Dr. Viktor Eckel continues to shape the future of plant-based solutions and next-generation feed additives for animal nutrition. countries on almost all continents. He said the company’s products are manufactured in Germany to the highest quality standards. More than 75% of the raw materials requirement are sourced from European Union countries thus ensuring shorter supply routes and flexible manufacturing processes. Experts associated with the company from more than 20 countries are working towards ensuring the company’s growth.

After Coffee Braek, Dr. Anne Möddel, Team Lead Technical Sales, Dr. Eckel Animal Nutrition gave presentation on “Choosing the Right Phytogenic Solution to Achieve Your Goals”. At Dr. Eckel, Dr. Anne Möddel serves as a key technical contact for sales teams, partners and customers, providing in-depth expertise on phytogenics and monogastric nutrition. Her nice presentation was followed by Lunch.

Post Lunch, Dr. Nancy Salamanca, DVM, Ph.D., Independent Consultant & Professional Lecturer gave presentation on “Making Antibiotic-Free Farming Work: A Nutritionist’s Perspective”. Dr. Nancy Salamanca highlighted the importance of targeted feed solutions, gut health management, and practical nutritional approaches that help producers maintain animal performance while reducing reliance on antibiotics.

Dr. Le Van Phan, DVM, PhD, Assoc. Professor, Department of Microbiology and Infectious Disease, College of Veterinary Medicine, Head. Laboratory of Viral Infectious Diseases, Center for Research Excellence and Innovation, Vietnam National University of Agriculture gave update on ASF outbreaks in Vietnam (2019–2025) – Insights and Lessons Learned. It was privilege to hear the insights and research contributions of eminent Speakers.

Dr. Bernhard Eckel, Vice President, Dr. Eckel Animal Nutrition spoke on “Closing Reflections & Future Outlook”. Dr. Bernhard said their company has a motto – act local and think global. Dr. Eckel Animal Nutrition establishes sustainable social and ecological conditions across its product value chains as its products are sold globally and have wide footprints. By embracing such innovations, Dr Eckel protects the livestock but also contributes to a healthier, more efficient, and eco-friendly agricultural future for the world. The company participates in all the global livestock and poultry events for expanding outreach of its unique products.

Events like this truly highlight the value of global collaboration, knowledge sharing and industry connections. It was nice opportunity for me to learn, connect and exchange practical knowledge with professionals from many countries. Thanks to Dr. Eckel Team and the speakers for creating such an important global platform for knowledge sharing.

The 5th Edition of the Global Talks series presents an in-depth conversation with Dr. Nasir Mukhtar, a globally recognized leader and influential voice shaping the poultry industry across the GCC and Asian regions. The discussion explores the rapidly evolving landscape of poultry science, industry leadership, and knowledge-driven innovation that is redefining the future of global poultry production. With decades of experience spanning academia, industry, and international poultry organizations, Dr. Mukhtar has played a transformative role in advancing poultry science while strengthening industry–academia collaboration. Currently serving as the General Secretary of the World’s Poultry Science Association (WPSA), UAE Branch, he actively champions the integration of scientific research with practical industry solutions, the development of young professionals, and the resolution of emerging challenges through global cooperation and informed leadership.

Dr. Mukhtar began his research career in the breeding of native chickens, successfully combining scientific rigor with real-world industry applications.

While reflecting on his research journey during the discussion, Dr. Mukhtar shared his dual role as a Professor and poultry entrepreneur, enabled him pioneered groundbreaking research on standardized ileal digestible (SID) amino acid values in sex-based broilers, establishing a globally relevant model for precision poultry nutrition.

He has led and completed several landmark collaborative projects with prestigious international institutions and organizations. Responding during the interaction, Dr. Mukhtar recalled earning his Ph.D. from the University of Agriculture, Faisalabad, Pakistan, and completed his post-doctoral research at the Roslin Institute, University of Edinburgh, Scotland (UK).

Throughout his academic career, Dr. Mukhtar has supervised ten Ph.D. and twenty M.Phil. students, making a lasting contribution to human capacity development in the poultry sector. He is the author of six books and sixty-three peer-reviewed national and international research articles, widely cited across scientific and industry platforms.
Beyond research, Dr. Mukhtar’s global leadership extends to key strategic roles. During the interaction Dr. Mukhtar detailed his responsibilities as General Secretary of the WPSA UAE Branch, Vice President of the Asian Pacific Federation of WPSA (Thailand), and Global Chair of the WPSA Working Group on Small-Scale Family Poultry Farming.
He is also a member of the Editorial Board of the World’s Poultry Science Journal and serves as a Guest Editor for Poultry Science.

A frequent and respected speaker at international scientific and industry forums, Dr. Nasir Mukhtar continues to influence global poultry policy, innovation, and sustainability—bridging science with industry and shaping the next generation of poultry leaders.

Launch of Advanced Mycotoxin Management Solutions – Antox Plus & Antox Precise
Nanovet Nutrition Pvt. Ltd., a fast-growing and innovation-driven animal nutrition company in India, proudly announces its strategic collaboration with nu.ance Biotechnology, Switzerland, a global leader in science-backed mycotoxins management solutions. This partnership marks a significant milestone in Nanovet’s journey to bring globally validated, high-performance nutritional technologies to the Indian poultry industry.

As part of this collaboration, Nanovet Nutrition has introduced two advanced toxin-management solutions to the Indian market—Antox Plus and Antox Precise.

Antox Plus offers comprehensive protection by targeting Mycotoxins, Endotoxins, and Chemical toxins, addressing the broader spectrum of feed-borne challenges.

Antox Precise is a highly selective solution dedicated exclusively to mycotoxin management, ensuring precise binding without compromising essential nutrients.

Together, these innovations strengthen feed safety, support animal health and performance, and enhance profitability for farmers and integrators.

Successful Multi-City Launch Events Across India
To mark the official launch of Antox Plus and Antox Precise, Nanovet Nutrition successfully conducted a series of launch events across three strategic poultry hubs in North India. These events witnessed enthusiastic participation from poultry farmers, integrators, veterinarians, consultants, distributors, and industry professionals.
Launch Event Details
· 15th December – Karnal
Venue: Vivaan Hotel, Karnal
· 17th December – Pathankot
Venue: Zone by The Park, Pathankot
· 19th December – Lucknow
Venue: Holiday Inn, Lucknow

Each event served as a dedicated knowledge-sharing platform focusing on Mycotoxin, Endotoxin and Chemical toxin risk management, field challenges, and innovative nutritional interventions aligned with Indian feeding practices.

Strong Technical Leadership & Global Expertise
The launch programs were successfully conducted by the Nanovet Nutrition team, led by experienced technical and commercial professionals who shared valuable insights on Toxins prevalence, impact on poultry performance, and the scientific advantages of Antox Plus and Antox Precise.

Nanovet Nutrition Team
· Dr. Deepak Singh – Technical Director
· Dr. Karthiga Kesavan– Product Manager
· Deepak Solanki- Regional Sales Manager-North
· Dr. Anirudh Ahlawat- Technical Service Manager- North
· Dedicated regional sales team members

nu.ance Biotechnology Team
· Dr. David Harrington – Chief Product Officer
· Mr. J. S. Uppal – Business Director, South Asia
Their presence reinforced the strength of the collaboration and highlighted nu.ance’s commitment to supporting Indian poultry producers with proven, research-driven solutions.

Antox Plus & Antox Precise – Science That Delivers Results
Antox Plus and Antox Precise are formulated using advanced adsorption and biotransformation technologies, developed through extensive global research and validated under diverse field conditions.

Key benefits include:
· Broad-spectrum Mycotoxins, Endotoxins and Chemical Toxins binder.
· Improved gut health and nutrient utilization.
· Enhanced flock performance and consistency.
· Reduced economic losses linked to mycotoxins.
These products are specifically adapted to Indian raw material variability, making them reliable solutions for modern poultry challenges.

Strengthening Nanovet’s Commitment to the Indian Poultry Industry
The successful execution of the multi-city launch events reflects Nanovet Nutrition’s strong field connect, technical capability, and commitment to delivering value-driven solutions. The collaboration with nu.ance Biotechnology further strengthens Nanovet’s product portfolio and reinforces its position as a trusted partner for poultry producers across India.

Nanovet Nutrition continues to focus on innovation, quality, and farmer-centric solutions, bridging global science with local expertise to support sustainable and profitable animal production.

Nanovet Nutrition Pvt. Ltd. – Turning Ideas into Innovations.

Nanovet Nutrition Private Limited, a fast-growing, science-driven animal health and nutrition company, announced a strategic collaboration with nu.ance Biotechnology, Switzerland, during Poultry India. This partnership marks a significant milestone in Nanovet’s journey to strengthen its global scientific footprint and deliver advanced, research-backed solutions to the Indian livestock industry.

About Nanovet Nutrition Pvt. Ltd.
Nanovet Nutrition Private Limited is committed to enhancing livestock productivity, animal welfare, and farm profitability through innovative, technology-driven nutritional solutions. The company has established strong expertise in veterinary nutraceuticals, gut health enhancers, feed quality solutions, and biosecurity technologies, addressing the evolving needs of the poultry, ruminant, swine, and companion animal sectors.

Headquartered in Bengaluru, India, Nanovet integrates research, innovation, sustainability, and customer-centric development to deliver measurable performance outcomes for producers. Through continuous investment in science and strategic global collaborations, Nanovet is rapidly emerging as a progressive and reliable partner in animal nutrition and health. Under the visionary leadership of Mr. Sanjeev Khanna, Managing Director, Nanovet Nutrition has witnessed accelerated growth and industry recognition. With deep domain expertise and a strong focus on innovation, Mr. Khanna has steered the company toward adopting advanced technologies, strengthening scientific alliances, and building long-term value for customers and stakeholders. His leadership continues to position Nanovet as a future-ready organization aligned with global best practices.

Strategic Collaboration with nu.ance Biotechnology, Switzerland


As part of its commitment to bringing world-class science to India, Nanovet has entered into a strategic collaboration with nu.ance Biotechnology, a Switzerland-based biotechnology innovator renowned for its advanced nutritional technologies and mycotoxin management solutions.

nu.ance Biotechnology brings strong global credentials, including:
– A state-of-the-art production facility in France
– Commercial presence across 40+ countries
– Specialized expertise in postbiotics, globa.biotics, feed additives, and next-generation nutritional technologies.

This collaboration significantly enhances Nanovet’s technical capabilities and supports the introduction of high-performance, research-validated feed solutions tailored to the needs of Indian and neighboring markets.

Leadership Presence at the Collaboration Event
The collaboration was formally reinforced during a dedicated event at Poultry India, attended by senior leadership from both organizations. The Nanovet delegation was led by:
– Mr. Sanjeev Khanna, Managing Director
– Dr. Deepak Singh, Technical Director
– Mr. Avinash Kharat, National Sales Head
– Along with members of the commercial and technical teams.

nu.ance Biotechnology was represented by:
– Dr. David Harrington, Chief Product Officer
– Mr. J. S. Uppal, Business Director – South Asia.
The presence of senior leadership underscored the shared commitment of both companies toward innovation, knowledge exchange, and long-term market development.

Nanovet × nu.ance: A Future-Focused Partnership
Through this collaboration, Nanovet Nutrition aims to leverage nu.ance Biotechnology’s global expertise in biotechnology, formulation science, and quality systems to further enhance product performance and deliver superior value to customers. Together, both organizations are aligned in their vision to introduce globally benchmarked, sustainable, and performance-oriented innovations for the livestock industry.

This strategic alliance reinforces Nanovet Nutrition’s position as a science-led, globally connected partner, dedicated to shaping the future of animal nutrition in India and beyond.

In the fourth edition of Global Talks, I had the opportunity to engage in in-depth and thought-provoking discussions with Mr. Xavier Cadiou, Founder and Managing Director of Agri Réseaux International (ARI). The discussions offered valuable insights into global agribusiness development, international market intelligence, and strategic expansion opportunities for companies operating across the poultry and allied livestock sectors. Mr. Cadiou shared his extensive experience in supporting French and international agribusiness firms through detailed market studies, on-ground intelligence, and tailored business development strategies across Africa, the Middle East, and Asia. He also spoke about his role as the French agent for VIV trade shows, highlighting how these global platforms are shaping international collaboration, technology exchange, and market access. The conversation further explored emerging opportunities in high-growth regions such as India and Africa, as well as the evolving challenges companies face in transitioning from traditional export models to localized production and long-term market presence.

Ricky Thaper: You are the founder of Agri Réseaux International. Could you introduce your organization and its main activities?
Xavier Cadiou: After studying at the École Supérieure d’Agriculture in Angers and spending nearly twenty years advising and supporting companies in international markets, I decided in 2016 to create a private structure based on a unique model. Agri Réseaux International (ARI) is dedicated to supporting and developing French and international companies in the agricultural sector—particularly those involved in animal nutrition across global markets. To achieve this, I produce in-depth market studies by geographical area for the animal nutrition, animal health, hygiene, equipment, and genetics sectors. I travel extensively, across all continents, to meet local stakeholders, and I also rely on a network of around fifty local experts who are well integrated into professional ecosystems (veterinarians, nutritionists, agronomists, etc.). I began working in East Africa ten years ago.

Since then, I have completed 50 market studies covering 36 countries in Africa, 11 in the Middle East, and three in Asia. These studies are regularly updated, and new countries are added each year. I am currently finalizing a first study on India. The objective of these documents is to provide concrete, actionable data to support market development abroad: mapping of key stakeholders (local associations, distributors, producers, feed manufacturers, integrators, importers) along with their contact details; key market indicators (types of livestock systems, feed volumes, raw material prices, etc.); and comprehensive market analyses enriched by field insights and feedback. In addition, I offer tailor-made services such as action plans, partner searches, commercial representation, and B2B roadshows.

Ricky Thaper: These market studies are now available online?
Xavier Cadiou: Yes, indeed. In early March 2025, I launched ARI Online, a platform providing online access to all 50 market studies. It is available through three subscription options:
– a one-year subscription with unlimited access to all existing studies;
– a two-year subscription including access to studies and their regular updates;
– and a three-year subscription that also includes new country studies and, most importantly, personalized alerts on business opportunities based on sectors of interest (equipment, animal health, animal nutrition, etc.). Today, my priority is to grow subscriptions in order to strengthen the visibility and long-term sustainability of the project. This development is supported by the recruitment of my daughter, Ms. Noémie, who is now in charge of communication and event management (trade fairs, conferences, and seminars in France and abroad). According to Mr. Cadiou, these ARI Online market studies are perfect for Indian companies involved in Animal Health and Nutrition and wanting to enter African markets.

Ricky Thaper: Since May 2023, you have also been the French agent for VIV trade shows. What does this role involve?
Xavier Cadiou: It is a role that combines commercial, strategic, and advisory dimensions and is highly complementary to ARI’s activities. In practical terms, it involves promoting VIV trade shows (Asia, China, Africa, Europe) to French companies.Today, these exhibitions are fully booked well in advance—there are no more last-minute opportunities. The rebooking process can even begin within two months after an event, which can be challenging for some companies. My role is to support and advise them: what benefits they can expect from participating, what market realities they will encounter, and whether the investment makes sense.

I rely on my in-depth knowledge of countries (via ARI Online) and local stakeholders (through our network) to provide targeted guidance. The goal is not to sell dreams, but to offer concrete, realistic perspectives. I work closely with various partners to enhance the visibility of French companies at these strategic events. In 2023, 70 French companies participated in VIV Asia in Bangkok. Next year, VIV Europe in Utrecht will celebrate its 40th anniversary. There will also be a major new development: VIV Select India trade show will be organized in India for the first time, in April 2026. Around ten French companies have already confirmed their participation.

Agri Réseaux International (ARI) is dedicated to supporting and developing French and international companies in the agricultural sector—particularly those involved in animal nutrition across global markets. 

– Xavier Cadiou

Ricky Thaper: Which regions of the world are currently the most dynamic?
Xavier Cadiou: The international context— political instability in Africa, uncertainty in Russia, customs duties in the United States encourages companies to look for new opportunities. In this context, India appears particularly attractive today. India is a continental-scale country and the most populous in the world, with 1.43 billion inhabitants. It will continue to grow, move upmarket, and inevitably generate opportunities, especially as animal protein consumption is increasing rapidly. I recently visited India to tour feed mills and hatcheries and better understand local trends. European equipment is already present in Indian factories.

The country has changed tremendously and raises many questions. Agricultural systems are highly efficient: not a single square meter is wasted. Two major questions arise: will India eventually close its borders to ensure food security while continuing to increase animal protein production? And will the country be able to produce enough without opening its agriculture to GMOs, which are currently banned from local production?

The other key region is Africa. We are witnessing modern development in the poultry sector. A fundamental question remains: how will Africa produce its animal protein tomorrow? And who will drive this development—local African companies expanding into neighbouring countries (such as Côte d’Ivoire, Morocco, Mauritius, South Africa), or foreign groups (from the USA, India, the Netherlands), or even sovereign wealth funds?

Events such as VIV Africa demonstrate that there are companies on the continent with real expertise. This makes the outlook particularly promising. Significant investment will take place in this region, and commercial projects are already emerging in Madagascar, Côte d’Ivoire, Guinea, Rwanda, Kenya, Sierra Leone, and of course Senegal. This is a region of great interest and one that deserves close attention.

India will continue to grow, move upmarket, and inevitably generate opportunities, especially as animal protein consumption is increasing rapidly. I recently visited India to tour feed mills and hatcheries and better understand local trends.

– Xavier Cadiou

Ricky Thaper: In your opinion, what are the main obstacles to export for French companies?
Xavier Cadiou: French companies often talk about exporting, but not necessarily about local establishment. It is not a priority; most remain within a traditional export model. Yet, to succeed in increasingly mature markets, companies will need to become true local production players. It is now essential to consider a physical and industrial presence on the ground in the near future. Markets will develop with either independent local private players or foreign actors who acquire production assets. In Africa, for example, American companies have acquired major milling groups. They now control commodity transport and port-based factories. There are real opportunities ahead, but companies must not remain on the side lines.

In the third edition of Global Talks, I engaged in an insightful discussion with Mr. Ahmad Omar, Regional Strategic Account Manager at Boehringer Ingelheim Animal Health, based in Dubai. The interaction explored the rapidly evolving dynamics of poultry health management across emerging markets and the increasing shift toward prevention-led, science-driven strategies that support sustainable, efficient, and responsible poultry production. Mr. Omar shared perspectives on Boehringer Ingelheim’s strong global commitment to animal health and welfare, outlining how innovative vaccine solutions, advanced vaccination technologies, and deep veterinary expertise are empowering poultry producers throughout the IMETA region (India, Middle East, Turkey, and Africa) to manage disease risks and enhance overall flock performance. He also highlighted India’s fast-growing poultry sector, pointing to significant opportunities for integrated health solutions, strengthened biosecurity frameworks, and collaborative partnerships to drive long-term, sustainable industry growth.

The Role of Prevention in Animal Health
Mr. Ahmad Omar highlighted that Boehringer Ingelheim firmly believes in “Prevention Works”, reflecting a strategic shift from treatment-focused approaches to preventive healthcare solutions. He explained that proactive vaccination, robust biosecurity, and science-based management practices are essential to ensure safe, sustainable, and efficient poultry production, particularly in fast-growing markets such as IMETA.

He also noted that animal health is closely linked to food security, public health, and economic development, making prevention-led strategies critical for governments, veterinarians, and producers alike. Dr. Omar further emphasized that early disease prevention not only reduces mortality and production losses but also helps improve predictability, consistency, and profitability at the farm level.

IMETA: A Strategic Growth Region
Discussing the IMETA region, Mr. Omar outlined why it is strategically important for Boehringer Ingelheim Animal Health:
Key Portfolio Focus
– Poultry vaccines and vaccination technologies
– Parasiticides and preventive solutions for companion animals
– Ruminant health and productivity solutions
Market Drivers
– Expanding commercial poultry production
– Rising biosecurity and disease challenges
– Growing awareness of pet health and preventive care
Strategic Priorities
– Excellence in launching innovative vaccines
– Strengthening partnerships with distributors, veterinarians, and industry stakeholders
– Leveraging digital tools for disease monitoring and farmer engagement

India: A Key Driver of Regional Growth
Speaking about India, Mr. Ahmad Omar described the country as one of the fastest-growing poultry markets globally. He noted that the sector’s growth is driven by rising protein demand, increased focus on biosecurity, and strong interest in preventive health measures.

Mr. Omar highlighted Boehringer Ingelheim’s leadership in poultry health through vaccines such as Vaxxitek® and Prevexxion®, which help control major diseases like Infectious Bursal Disease (IBD) and Marek’s Disease, thereby enhancing flock performance and improving food safety. He also emphasized the rapid expansion of India’s companion animal segment, with increasing pet ownership driving demand for parasiticides and preventive healthcare solutions, supported by strategic collaborations with local distributors.

Innovation, Partnerships, and Knowledge Sharing
Mr. Omar stressed that collaboration is central to Boehringer Ingelheim’s regional strategy:
– Veterinary and Academic Engagement: Partnering with veterinary associations and academic institutions to promote best practices in poultry and pet care.
– Digital Transformation: Deploying tools for disease tracking, planning, and data-driven decision-making for veterinarians and farmers.
– Training and Education: Conducting technical seminars, workshops, and programs to enhance preventive healthcare knowledge and improve on-farm implementation.

Sustainability and Community Impact
Mr. Omar highlighted Boehringer Ingelheim’s commitment to sustainability and responsible practices:
– Rabies Elimination: Supporting the global “Zero by 30” initiative to eradicate dog-mediated rabies through vaccination campaigns and awareness programs.
Reducing Antibiotic Dependence: Encouraging preventive vaccination and biosecurity measures to minimize antibiotic usage in livestock.
Capacity Building: Training veterinarians and farmers on responsible farming practices and animal welfare.
Community Development: Enhancing access to veterinary care in rural and underserved areas.
Environmental Responsibility: Reducing operational carbon footprint and promoting eco-friendly packaging.

Future Outlook
Concluding the discussion, Mr. Ahmad Omar shared Boehringer Ingelheim’s forward-looking vision for IMETA and India:
– Leadership in next-generation poultry vaccines for Avian Influenza, IBD, and Newcastle Disease
– Expansion into emerging segments such as aquaculture and advanced diagnostics
– Continued investment in digital innovation, sustainability, and prevention-focused programs

He reaffirmed the company’s commitment to supporting India’s poultry sector through science-driven solutions, strategic partnerships, and long-term sustainable growth initiatives.

During my interaction with Dr. Andreas Lewke, Managing Director (Thailand) at Dr. Eckel Animal Nutrition, Germany, I gained valuable insights into how phytogenic feed additives and sustainable nutrition strategies are shaping the future of poultry production and why India remains a key growth market for science-based nutrition solutions. With over two decades of experience across Asia, Dr. Lewke has worked closely with poultry integrators, feed mills and nutritionists to improve gut health, feed efficiency, bird robustness and profitability through plant-derived active ingredients. Our discussion highlighted how these phytogenic solutions can help Indian poultry producers address challenges such as feed cost volatility, disease pressure, heat stress and reduced antibiotic use, while delivering measurable long-term value.

Ricky Thaper: For our readers in India, could you briefly introduce Dr. Eckel Animal Nutrition?
Dr. Andreas Lewke: Dr. Eckel Animal Nutrition is a family-owned company from Germany, founded more than 30 years ago. From the very beginning we have focused on innovative feed additives that combine animal health, performance and sustainability. Today we are one of the international specialists for phytogenic solutions based on plant-derived active ingredients. Our products are used in poultry, swine, ruminant and aquaculture nutrition around the world. The aim is always the same: to help our customers achieve direct and long-term success with healthy growth, high-quality products and efficient, resource-friendly production.

” Phytogenic nutrition isn’t a concept for tomorrow—it’s delivering performance, health and profitability in poultry production today.”

– Dr Andreas Lewke

Ricky Thaper: What makes Dr. Eckel’s solutions particularly relevant for poultry producers in a market like India?
Dr. Andreas Lewke: In many markets, advanced feed additives are sometimes still seen as “nice to have” products. Our experience in Asia shows that, under today’s competitive conditions, they are much more than that: in fact, they are important tools for securing performance and profit.

Our phytogenic products support gut health, feed efficiency and overall robustness of the birds, whether by helping them cope with stress, pathogen pressure or by diminishing the burden of endotoxins. Together, these concepts help producers to get more value from every kilogram of feed, to stabilise performance under challenging conditions and to protect product quality, while supporting strategies to reduce the reliance on antibiotics and to respond to customer expectations for safe, high-quality poultry meat and eggs. We know that Indian poultry professionals already run very sophisticated operations. Our goal is to offer solutions that fit into these systems and add measurable value where it matters most.

Ricky Thaper: Could you tell us a bit about your own role and background?
Dr. Andreas Lewke: I am Managing Director of Dr. Eckel Animal Nutrition in Thailand and responsible for our activities in Asia. I have been working in the region for more than 20 years, always in the field of animal nutrition and feed additives. Over the years I have worked closely with integrators, feed mills and farmers across Asia. My main interest is how innovative, sustainable nutrition concepts can support both healthy animals and healthy profits.

Ricky Thaper: How do you see your connection to the Indian poultry sector in particular?
Dr. Andreas Lewke: India is a key part of our Asian focus. The scale, professionalism and speed of development in the Indian poultry industry are impressive. Over the years I have had many discussions with Indian colleagues at conferences and during customer visits in the region.

What I see is a very strong base of local expertise and entrepreneurial spirit. Indian poultry professionals are highly knowledgeable and very open to new ideas, but they rightly expect clear evidence and practical benefits. They ask tough, practical questions: does it work in my conditions, is it economic, does it help me secure my business in the long run? This mindset fits very well with how we work at Dr. Eckel.

Ricky Thaper: From your perspective, how would you describe the Indian poultry industry today – its strengths and its main challenges?
Dr. Andreas Lewke: India is already one of the largest poultry producers in the world and still has significant growth potential. Rising incomes, urbanisation and changing food habits are driving demand for affordable, high-quality animal protein. Poultry is often the first choice because it is accessible, versatile and fits well with consumer preferences.

At the same time, the industry needs to manage several challenges. Feed raw materials can be expensive and volatile, so producers need to get the maximum value from every ration. Disease pressure and biosecurity are constant topics, especially in high-density production areas.
There is also a clear move towards reducing antibiotic use and towards more sustainable, welfare-orientated production systems that make better use of resources. For us, this combination of strong market growth and pressure on costs and resources makes India not only one of the most important poultry markets globally but also one of the most inspiring to work with.

Ricky Thaper: In this context, how do you see Dr. Eckel contributing to Indian poultry in the coming years?
Dr. Andreas Lewke: We see our role as a trusted partner. Our task is to contribute proven tools and know-how that support the goals Indian companies have set for themselves. In practical terms, this means working to implement phytogenic concepts that fit Indian conditions. Our products support better gut health, more stable performance and consistent meat and egg quality, even under heat or pathogen stress and other challenges.

With our experience in the phytogenic sector, our solutions that unite profit, health and quality, our innovative portfolio and our flexible, customer-orientated service, we believe we can make a meaningful contribution to the continued success of the Indian poultry sector.

Ricky Thaper: Finally, what message would you like to share with Indian poultry professionals who are reading or watching this interview?
Dr. Andreas Lewke: First of all, I have great respect for what the Indian poultry industry has achieved. Indian poultry industry has built a strong, dynamic sector that keeps moving forward despite many external challenges. My message would be : “We at Dr. Eckel are keen to learn from Indian poultry industry leaders experience and to share our own expertise where it can help. If Indian poultry industry is interested in practical, sustainable nutrition concepts that support healthy growth, product quality and long-term success, we would be very happy to exchange ideas and explore how we can work together.”

The landmark conference, organized by the World Poultry Science Association (WPSA) UAE, brought together over 200 global industry leaders, researchers, and policymakers to address pressing food security challenges.

Among the technology innovators presenting breakthrough solutions, to share knowledge and explore the future of sustainable poultry production. Beyond the science and data, what truly drives progress in our field is the power of networking, shared learning and meaning full collaboration.

The Eminent speakers at this conference included Dr. Nasir Mukhtar, Conference Secretary, Dr. Peter van Horne, Secretary General, WPSA (Netherlands), Mr. Kevin Roepke. Executive Director, MENASA-USSEC, Dr. M. Reza Abdullahi, Professor of Poultry Nutrition, Massey University, New Zealand, Mr. Russel Sadati, La Meccinica, Italy, Dr. Jean Paul Ruckebusch, France, Dr. Miriam Alberto Tempra, Australia, Mr. Nan-Dirk Mulder, USA, Mr. Jorg Hurlin, Germany, Dr. Mathew Clark, MD, Feed Guys Resources Pte Ltd., Malaysia, Ms. Christelle Cordahi, Regional Head, Sustainability & Human Utilization, USSEC-MENSA, Mr. Ricky Thaper, India, Mr. Shakeel Ahmed, Co-Founder and COO, Poulta Inc., USA and a few others.

I had the privilege to deliver a presentation on “Driving Sustainable Growth of Indian Poultry Industry through Artificial Intelligence (AI) Tools”, highlighting how India’s poultry sector is adopting smart and data-driven technologies to ensure productivity, efficiency, and sustainability.

The conference offered an excellent opportunity to exchange ideas, learn global best practices, and strengthen collaborations across regions. This conference was sponsored by Al Ain Farms-UAE, Poulta Inc.-USA, Innovad Group and La Meccanica-Italy.

There were also two difference sessions on Ventilation workshop and Breeder & Hatchery Manager workshop. Congratulations to Dr. Nasir Mukhtar, Conference Secretary and WPSA-UAE Team for this valuable platform and all fellow speakers, partners and delegates for the enriching discussions as it’s always inspiring to contact with passionate professionals and industry experts from around the world.

VIV MEA 2025 reaffirmed its position as the premier B2B platform for the feed-to-food industry in the Middle East and Africa, welcoming 10,830 professional visitors and 144 industry leaders from over 110 countries. Held from November 25–27, 2025 at ADNEC, Abu Dhabi, the event featured 505 exhibitors from 49 countries, showcasing cutting-edge solutions and technologies for animal protein production, animal health, breeding and hatching, croptech – feedtech, food engineering, feed ingredients and additives, aquaculture, and related sectors.

Mr. Jeroen van Hooff, President & CEO of Royal Dutch Jaarbeurs and VNU Group, shares his great optimism towards VIV MEA and its future. “VIV MEA is a vital engine driving the conversation around global food security. The immense participation this year, together with the focus on sustainable solutions and smart technology, clearly demonstrates the commitment of the region to overcome challenges. We are proud to be an enabling platform for a resilient, self-sufficient, and technologically advanced food system for the next generation. The UAE’s strategic vision and investment in food security innovation make it an indispensable partner in shaping the future of agriculture across the region and beyond. The energy from this edition carries us forward with great optimism towards our next gathering.”

Over three days, VIV MEA delivered a vibrant marketplace for knowledge exchange, networking, and business development. Industry leaders, innovators, and decision-makers gathered to explore trends, forge partnerships, and discover solutions shaping the future of livestock, poultry, dairy, aquaculture, and related industries. The show’s strategic partnership with the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) reinforced its commitment to advancing the region’s feed-to-food industry, focusing on food safety and sustainable agricultural development.

Attendees engaged in a comprehensive program featuring over 30 conference sessions with 130 speakers which were mostly free-to-attend. Furthermore, the Cities Leading Food Production Roundtables brought together international delegates to discuss critical topics spanning governance, technology innovations, water management, and regenerative agriculture; while the Poultry Marketing Round Table (PMRT) tackled intelligent water management in poultry farming.

This time there was significant participation from delegates from South Asia, representing the feed millers, poultry breeders and pharmaceutical firms. The visitors found the exhibition to be highly informative, gaining insights into cutting-edge technologies and logistical advancements. ​VIV focuses on bringing together supplier and buyers from Feed to Food under one roof. This includes feed (ingredients) and animal health, animal husbandry, equipment for breeding, farming, slaughtering, processing and much more.
The prominent Indian companies who exhibited at VIV MEA 2025 were Nurture Technology Pvt Ltd, Optima Life Sciences, DSAND Animal Nutrition Pvt. Ltd., PVS Group of Companies, AMORVET, Devee Group, ABTL Enzymes-Animal Health & Nutrition, Elpe Labs, Rivansh Animal Nutrition Pvt. Ltd, Natural Herbs & Formulations Pvt. Ltd., Vinayak Ingredients Pvt. Ltd., and many others.

This year VIV MEA 2025 hosted three prominent international pavilions featuring the latest innovations from the United States, France and Korea. VIV MEA, continue to focus on innovation, bringing together buyers and sellers of the latest technologies and products to ensure the success of trade visitors’ businesses. According to the Indian delegation, the visit to VIV MEA was informative and certainly worthwhile. Delegates took the note of the latest innovations in and see how the technologies could apply at Indian poultry producer level as some of these innovations could well be adopted by Indian poultry producers. The VIV worldwide team and its partners extend their gratitude to the exhibitors, attendees, and supporters who contributed to making VIV MEA 2025 a massive success. VIV MEA is a part of the VIV Worldwide portfolio and is organized by VNU Europe, the international division of Royal Dutch Jaarbeurs.

Now the new edition of VIV worldwide in partnership with the Poultry Federation of India will be VIV Select India – a premier Feed to Food trade show catering to the Indian animal protein and livestock industry. The event will take place from April 22-24, 2026, at the Yashobhoomi Convention Centre in New Delhi, India. According to Mr. Patrick van Rooij, Project Manager, VIV Select India is a chance to engage deeply with industry leaders, understand emerging trends and explore how we can build lasting part­ner­ships that drive real value across the livestock sector.