Feed Cost Volatility & Raw Material Availability in the Indian Poultry Sector

Prof. (Dr.) P.K. Shukla and Dr. Amitav Bhattacharyya
Department of Poultry Science, College of Veterinary Science and Animal Husbandry, Mathura (U.P.)
– President, Indian Poultry Science Association.
– Chairman, Scientific Panel 13 of FSSAI on Meat and Meat Products including poultry.
– Vice President, World Veterinary Poultry Association(I)

Abstract
Feed constitutes the largest single cost component in commercial poultry production, typically accounting for 60–75% of total production cost. In India, volatility in feed costs and irregular availability of key raw materials (maize, soybean/soybean meal, rapeseed meal, fishmeal, and others) have created recurring pressures on producer margins, market stability and food security. This article examines the drivers of feed cost volatility in the Indian poultry sector, assesses patterns of raw material availability, and evaluates short- and medium-term strategies used by industry and policymakers to manage risk. We synthesise recent market evidence (2023–2025), identify structural vulnerabilities—such as dependence on a narrow set of feed ingredients, fragmented procurement, and policy mismatches—and review practical mitigation strategies including alternative feed ingredients, feed formulation optimisation, vertical integration, risk-sharing contracts, and public policy interventions (market intelligence, buffer stocks, and targeted support). The article concludes with recommendations for research priorities and policy measures to improve resilience of the poultry value chain to feed cost and supply shocks. Key messages include: (1) diversification of feed ingredient base and adoption of precision feed formulation can materially reduce vulnerability; (2) industry–government coordination on trade and stock policy is essential to stabilise domestic supplies without harming producers or farmers; and (3) investment in local value chains (oilseed processing, maize storage, and by-product utilisation) plus real-time price information systems are high-impact, actionable steps.

Keywords
Feed cost, volatility, raw material availability, poultry, maize, soybean meal, rapeseed meal, India, risk management

1. Introduction
Poultry production in India is a rapidly expanding sector that plays a major role in animal-sourced protein supply and rural livelihoods. Feed cost remains the dominant expense for broiler and layer operations; fluctuations in feed ingredient prices directly translate into margin volatility for producers and price variability for consumers. The Indian feed matrix is dominated by maize (energy) and oilseed meals—primarily soybean meal—as the primary sources of energy and protein respectively. Rapid changes in global commodity markets, domestic crop yields driven by weather variability, policy changes (tariffs, minimum support prices), and trade disruptions have amplified feed input volatility in recent years. Reports and market analyses from 2023–2025 document episodic spikes and falls in ingredient prices, with corresponding effects on broiler and egg producers and regional market dislocations.

This paper systematically analyses drivers of feed cost volatility and raw material availability in India’s poultry sector, evaluates consequences across the value chain, and presents mitigation strategies with policy recommendations.

2. Scale and composition of poultry feed demand in India
The Indian poultry feed market is large and growing; recent industry estimates place the market value in 1.11 billion USD in 2024, with poultry feed comprising the lion’s share of the animal feed market. Poultry feed typically represents 60–75% of the cost of broiler production (varying by system and region), and maize and soybean meal together form the largest portion of feed formulations. Market reports project continued growth driven by rising protein demand, urbanisation and improved cold-chain and retail infrastructure and the Market size is expected to touch 2.02 billion USD by 2033.

3. Key feed raw materials: roles and supply characteristics

3.1 Maize (corn)
Maize is the principal energy source in poultry rations. Domestic maize production in India is concentrated in certain states (Maharashtra, Karnataka, Telangana, Andhra Pradesh, and others) and is highly seasonal. Maize price at mandis shows substantial spatial variability and seasonality; mandi price dashboards indicate continuing price swings across districts and markets. Maize accounts for a large share of the feed mix and therefore small percentage price changes in maize can significantly change total feed cost.
3.2 Soybean and soybean meal
Soybean is the main oilseed in India; soybean meal derived from oil extraction is the major protein source in poultry feed. Soybean/ soymeal price movements are influenced by domestic sowing area, yields, global soybean markets (U.S., Brazil, Argentina), and policy levers such as import/export duties and MSPs. Price indices show notable volatility over 2023–2025, impacting meal costs for feed mills.

3.3 Rapeseed/rape meal and other oilseed meals
Rapeseed meal and other oilseed by-products can substitute partially for soybean meal, depending on amino acid profile and anti-nutritional factors. Global demand shifts (for example, China’s import changes) can affect availability and price of rapeseed meal. Recent trade flows have seen China increase purchases of Indian rapeseed meal, affecting local supply-demand dynamics.

3.4 Fishmeal, meat-bone meal, and other protein concentrates
Fishmeal is used in some high-performance rations but is expensive and subject to marine resource constraints and import dynamics. Alternative protein sources (pulses, by-products, microbial proteins) remain in experimental or pilot phases for large-scale adoption in India.

3.5 By-products and alternative ingredients (DDGS, bakery waste, millet, pulses)
By-products (distillers dried grains with solubles—DDGS), local pulses, oilseed cakes, and agricultural residues can be used in formulations. Their utilisation depends on consistent supply, nutritive value, cost, and processing infrastructure.

4. Drivers of feed cost volatility

Feed cost volatility arises from an interplay of supply-side and demand-side factors. Major drivers include:
4.1 Weather, crop yields and climate risks
Weather shocks (droughts, unseasonal rains, floods) directly affect maize and soybean harvests. India’s monsoon variability and localised extreme events have produced year-on-year yield swings that ripple into feed markets.
4.2 Global commodity markets and trade linkages
Soybean and maize are global commodities; shifts in harvests in Brazil, the US and Argentina, along with currency movements and shipping costs, influence Indian domestic prices—especially when domestic supply is insufficient and imports or exports respond. For soymeal, global price trends were an important factor in 2024–2025 price fluctuations.
4.3 Policy and trade measures (MSP, import/export duties, subsidies)
Government measures such as minimum support prices (MSP) for oilseeds, import duty changes, and export controls can abruptly change domestic availability and prices. For example, MSP changes and state procurement interventions for soybeans and maize have been signalled as drivers of local price movements. Industry commentary has pointed to expected MSP-related maize/soybean price increases and consequent feed-cost pressure.
4.4 Biofuel and competing demand
Increasing demand for biofuels (producing ethanol from maize or oilseed-derived biodiesel) and food processing (edible oil demand) can redirect feed-grade grains toward other uses, tightening availability for feed.
4.5 Supply-chain and storage losses
India’s post-harvest handling, limited cold-storage/controlled-environment large-scale feed reserves in some regions, and fragmented procurement by smallholder farmers contribute to localized shortages and price spikes during lean months.
4.6 Disease outbreaks and market sentiment
Avian influenza outbreaks periodically depress demand for poultry meat and disrupt distribution channels, complicating producers’ ability to manage feed purchases and inventories. Downward price shocks in broiler market can lead to abrupt feed demand reductions (and vice versa), creating cyclical volatility.

5. Recent evidence (2023–2025): patterns and episodes
Recent studies and market reports highlight episodic volatility. Industry analyses and rating-agency reports documented significant corrections in broiler prices in early 2025 due to demand shocks from disease events, and analysts reported large swings in feed ingredient costs during FY2024–25. Price series for soybean meal and maize show variability across months, with soybean meal monthly indices demonstrating notable up-and-down swings in 2023–2025. Industry associations warned of feed-cost increases of 7–8% in specific years owing to MSP hikes and lower oilseed crops, and regional news reported local maize price increases that narrowed poultry margins.

6. Impact on poultry producers and value chain

6.1 Producer margins and market stability
Given feed’s dominant share in production cost, price increases in maize or soybean meal quickly compress producer margins. Smaller and mid-size producers—operating with narrow working capital—are particularly vulnerable and may be forced to reduce stocking density, delay restocking or exit, causing supply-side shocks.
6.2 Consumer prices and food security
Large feed cost shocks can translate into higher retail prices for meat and eggs, impacting affordability and consumption patterns, especially for low-income consumers.
6.3 Contract farming and backward linkages
Feed volatility influences contracting: integrators that can secure raw materials through backward integration or long-term contracts are better cushioned. Small independent farmers, by contrast, face higher input-price risk.
6.4 Investment and sectoral growth
Unpredictable input costs deter long-term investment in production capacity and in value-chain improvements (cold chain, processing), affecting sectoral growth trajectories.

7. Industry and technical mitigation strategies

To manage feed cost volatility and raw material shortages, poultry producers and feed mills deploy a combination of technical, commercial and managerial strategies:
7.1 Feed formulation optimisation and least-cost formulations
Modern feed mills use least-cost linear programming and precision formulation to rebalance rations when ingredient prices shift—substituting cheaper yet nutritionally acceptable ingredients while maintaining performance. Adoption of real-time formulation tools and laboratory quality checks improves response speed.
7.2 Ingredient substitution and use of alternatives
Use of alternative protein/energy sources (rapeseed meal, sunflower meal, local pulses, DDGS, millet by-products, and processed oilseed cakes) can reduce dependence on soybean meal. However, substitution must account for amino acid balance, digestibility, and anti-nutritional factors. Industry publications and trade articles list practical alternatives but caution about scale and consistency of supply.
7.3 By-product valorisation and localised sourcing
Using agro-industrial by-products (bakery waste, oil-extraction cakes from local mills, brewery wastes, and vegetable-processing residues) can lower costs if processed to ensure feed hygiene and nutritive stability.
7.4 Vertical integration and contract farming
Integrators invest upstream in feed mills, oilseed crushing units, maize procurement and storage. Contract farming for maize and oilseeds can secure supplies but requires well-designed contracts, extension services, and price-sharing mechanisms.
7.5 Hedging, forward buying and inventory management
Larger companies hedge exposure through forward purchase contracts, forward pricing arrangements, and by maintaining strategic inventories at critical times. Smaller producers lack these instruments; cooperatives or producer groups can pool purchases.
7.6 Feed efficiency and management
Improving feed conversion ratio (FCR) via genetics, health management, and precision feeding reduces feed required per unit of product and partially offsets price pressure.

8. Policy and institutional options
Policy measures and institutional mechanisms can mitigate volatility and improve raw material availability:
8.1 Market intelligence, price transparency and early warning systems
Timely, disaggregated market data on mandi prices, stock levels, and international signals helps stakeholders make informed procurement decisions. Public–private platforms can disseminate such data.
8.2 Trade policy calibration and temporary measures
Careful use of tariffs, import concessions and export restrictions can be deployed temporarily to stabilise domestic availability, but must be calibrated to avoid perverse incentives for farmers and traders. For example, import duties on vegetable oil and oilseed-derived products were adjusted in 2025 to support local farmers; such policies have complex downstream effects for feed users.
8.3 Encouraging domestic oilseed and maize production
Longer-term measures include supporting oilseed and maize productivity—through R&D, improved seeds, extension, and post-harvest storage—to reduce dependency on imports and narrow seasonal supply gaps.
8.4 Strategic buffer stocks and credit support
Targeted buffer stocks (at state or cooperative level) for critical feed ingredients and credit facilities for feed procurement during lean months can stabilise supplies for small producers.
8.5 Quality and safety standards for alternative ingredients
Regulatory clarity on the use of non-conventional ingredients and by-products (including testing, permissible inclusion rates, and safety) would accelerate adoption of substitutes.

9. Case studies and illustrative examples
9.1 Regional maize price surge impacting Namakkal farmers (Tamil Nadu)
Regional media reported maize price increases (e.g., reports of maize price rising from Rs 2,400 to Rs 2,800 per quintal in certain contexts), which narrowed producer profits and illustrated how regional price swings can rapidly erode margins in poultry-dense areas.
9.2 Anticipated feed-cost increase due to MSP and oilseed dynamics
Industry associations warned in 2025 that government MSP changes and expected soybean crop responses could raise feed costs by 7–8% in a season, highlighting the sensitivity of poultry margins to policy-induced price movement.
9.3 Rapeseed meal trade and global demand shift
Trade news in 2025 showed China increasing purchases of Indian rapeseed meal following tariffs on Canadian supplies; this affected local availability and price dynamics of an alternative protein feed ingredient. This example shows how distant policies can have immediate consequences for domestic feed availability.

10. Strategic recommendations (short-, medium-, long-term)

Below are actionable recommendations organised by time horizon and stakeholder.
10.1 For producers and industry (short to medium term)
1. Adopt dynamic feed formulation tools (least-cost and nutrient-constraint optimisers) to respond rapidly to price changes.
2. Farm purchasing cooperatives among small/mid-size producers to aggregate demand and negotiate forward contracts.
3. Invest in feed efficiency via genetics, health management (biosecurity, vaccination), and precision feeding to reduce FCR.
4. Explore regional alternative ingredients (subject to safety and nutritional validation) to diversify supply.
10.2 For feed manufacturers and integrators (short to medium term)
1. Backward integrate into oilseed crushing and maize procurement where feasible.
2. Strengthen quality-control labs to validate alternative ingredients and mix consistency.
3. Use hedging and forward buying selectively; offer producer-friendly contract products for small farmers.
10.3 For policymakers (medium to long term)
1. Enhance market transparency: Build or support real-time price and stock platforms for feed raw materials.
2. Calibrate trade policy to avoid unintended domestic shortages—use time-limited import concessions when domestic shortages are acute.
3. Support oilseed and maize productivity: incentivise improved seed adoption, crop diversification and investment in storage.
4. Facilitate safe use of by-products: create standards and guidelines for utilisation of agro-industrial by-products in feed.
5. Promote research on alternative protein sources (microbial proteins, insect meal, and pulses) to reduce long-run dependence on a narrow ingredient base.

11. Research gaps and future directions
Key research areas that could strengthen resilience include:
– Nutritional evaluation and scaling pathways for novel proteins (insect meal, single-cell proteins) under Indian conditions.
– Socio-economic studies of contracting models that allow input price risk-sharing between integrators and farmers.
– Systems-level modelling of supply shocks and policy responses to evaluate trade-offs between farmer incomes, consumer prices and food security.
– Life-cycle assessments of alternative feed ingredients to ensure environmental sustainability with cost-effectiveness.

12. Conclusion
Feed cost volatility and raw material availability are structural challenges for the Indian poultry sector with both immediate and long-term implications. The dominance of maize and soybean meal in the ration, combined with weather sensitivity, global market linkages, and policy dynamics, creates recurring vulnerability.
However, a combination of industry practices (formulation optimisation, alternative ingredients, vertical integration), collective action (cooperatives, contract purchasing), and well-calibrated policy measures (market information, targeted trade measures, productivity support) can materially reduce exposure and enhance resilience. Concerted action across stakeholders—feed mills, producers, input suppliers, researchers and policymakers—will be necessary to stabilise costs, protect producer margins, and ensure reliable, affordable availability of poultry products for consumers.

References are available on request.

Dr. Nilay Deshpande1, Dr. Vishal Patil2 and Dr. Geeta Pipaliya3
1PhD Poultry Science, 2MVSc Poultry Science, ICAR-Directorate of Poultry Research, Hyderabad
3Scientist, ICAR-Central Avian Research Institute, Izatnagar

Introduction
Insoluble fiber has gained increasing recognition in modern poultry nutrition due to its physiological importance, impact on digestive health, nutrient utilization, and welfare outcomes in birds. Unlike soluble fiber, which is rapidly fermented and increases digesta viscosity, insoluble fiber adds bulk, optimizes intestinal motility, and influences digesta structure to facilitate more efficient nutrient digestion and absorption.

Composition and Characteristics
Insoluble fiber primarily consists of cellulose, hemicellulose, and lignin—structural plant components resistant to hydrolysis by poultry endogenous enzymes. As it passes largely intact through the gastrointestinal tract (GIT), its physiological effects are exerted mainly through physical stimulation of digestive processes and organs rather than fermentation.

Mechanisms of Action
The activity of insoluble fiber in poultry nutrition is mediated through multiple mechanisms. Due to its indigestible nature, insoluble fiber accumulates in the gizzard, enhancing muscular development and function, thereby facilitating mechanical feed breakdown and improved efficiency of nutrient digestion. Moderate inclusion levels (1–2%) accelerate digesta passage, reduce retention of toxic metabolites, and enhance intestinal health. Insoluble fiber stimulates secretions of amylase, lipase, and protease, thereby improving starch, protein, and fat digestibility. Inclusion supports favorable intestinal morphology, such as increased villus height and crypt depth, contributing to enhanced absorptive capacity. Microbial Modulation: Insoluble fiber fosters a balanced gut microbiota by modifying the luminal environment and limiting pathogen proliferation.

Physiological and Welfare Outcomes
The presence of insoluble fiber in poultry diets exerts several measurable outcomes:
– Enhanced gizzard and proventriculus growth, supporting feed utilization efficiency.
– Faster intestinal transit, minimizing toxin accumulation.
– Improved litter quality and reduced wet litter incidence.
– Behavioral benefits, including amelioration of cannibalism and improved satiety, particularly in layers.

Metabolic Effects and Excretion
Metabolically, insoluble fiber is minimally fermented in the caeca, with its primary influence derived from physical and physiological stimulation. Notable outcomes include:
– Enhanced pancreatic enzyme secretion, improving nutrient extraction.
– Improved intestinal morphology that augments nutrient absorption.
– Increased bulk volume of excreta with improved consistency, resulting in firmer, drier droppings.
– Reduced ammonia generation and improved hygiene, thereby lowering infection risks in poultry houses.
Sources of Insoluble Fiber
Historically, wheat bran and rice bran have been common fiber sources due to their high cellulose content and cost-effectiveness. However, their susceptibility to mycotoxin contamination has prompted a transition to safer alternatives:

– Agricultural By-products: Oat hulls, soybean hulls, sunflower hulls, and pea hulls now serve as reliable fiber sources with high inclusion potential.
– Purified Products: Commercial lignocellulose concentrates provide mycotoxin-free, standardized fiber inclusion with improved reliability.
– Other Sources: Rice hulls and wood shavings add bulk, contributing positively to litter quality, nutrient absorption, and predator-prevention behavior (e.g., reduced cannibalism).

Comparative Nutritional Profiles
Wheat and rice bran remain cost-effective and commonplace, though often limited to below 5% of the diet because of contamination risks. Soybean and sunflower hulls offer high crude fiber and moderate protein, while oat hulls excel in stimulating digestive organs. Lignocellulose offers the highest concentration of insoluble fiber with the lowest contamination risk and greatest consistency.

Performance Outcomes
Recent Indian studies (2024) demonstrated that the inclusion of 2.5% soybean hulls or lignocellulose in broiler diets improved body weight gain (BWG) and feed conversion ratio (FCR). Similarly, rice hull supplementation has been associated with increased gizzard weight without adverse effects on carcass yield, validating the importance of insoluble fiber for digestive organ development and growth performance.

Strategies to Manage Soluble and Insoluble Fiber Levels
The key to successful fiber management lies in achieving optimal ratios. Research demonstrates that moderate levels of insoluble fiber (3-5% of diet) can actually enhance nutrient digestibility by stimulating digestive organ development and pancreatic enzyme secretions, while excessive soluble fiber levels create viscosity problems that impair performance.

1) Cost-Effective Fiber Source Selection
Primary Insoluble Fiber Sources
Wheat bran remains the most economical insoluble fiber source, providing 44.6 % fiber content. It offers excellent laxative properties when mashed with warm water and helps maintain optimal litter moisture.

Rice bran represents another cost-effective option, delivering 10-14% protein alongside 20-24% total dietary fiber and 10.4 MJ ME/kg energy content. This dual nutrient contribution makes rice bran particularly valuable for achieving both fiber and protein targets.
De-oiled rice bran (DORB) provides concentrated fiber benefits with reduced oil content, making it suitable for higher inclusion rates without compromising pellet quality.

Alternative Fiber Sources
Sunflower hulls and oat hulls offer concentrated insoluble fiber sources that require minimal inclusion levels to achieve desired fiber targets. These sources are particularly valuable when formulating high-energy density diets where traditional bran sources would excessively dilute nutrient concentration.

Soy hulls contain approximately 36% crude fiber and 10% crude protein, making them excellent fiber sources for ruminants but requiring careful consideration in poultry diets due to potential bloating risks.

2) Enzyme-Based Fiber Management Strategies
Single Enzyme Approaches
Xylanase supplementation at 16,000-32,000 BXU/kg has proven highly effective for managing arabinoxylans, particularly in wheat-based diets.
Research demonstrates that double-dose xylanase (32,000 BXU/kg) provides superior NSP degradation and oligosaccharide release compared to standard doses.
Studies with de-oiled rice bran supplementation show that xylanase at 10g/100kg feed improved body weight gain and feed consumption while reducing mortality rates compared to high-fiber control diets. The enzyme enabled profitable utilization of 4.5% crude fiber levels, with net profit per kg body weight gain being highest in the maximum fiber plus xylanase treatment.
Multi-Enzyme Complex Systems
Carbohydrase-protease-phytase combinations demonstrate additive beneficial effects, particularly in nutritionally marginal diets. Combined enzyme supplementation can improve body weight gain by 14% compared to individual enzyme use (6-7% improvement). This synergistic effect results from:
– Enhanced protein and amino acid digestibility through protease action
– Improved phosphorus availability via phytase activity
– Better carbohydrate utilization through NSP-degrading enzymes
– Reduced anti-nutritional factor impacts

NSP-degrading enzyme cocktails containing xylanase, β-glucanase, cellulase, pectinase, mannanase, galactanase, and arabinofuranosidase show variable results depending on substrate composition. While effective for complex fiber matrices, they require precise matching to dietary NSP profiles for optimal performance.

3) Feed Formulation Strategies for Cost Reduction
Matrix Value Application
Enzyme supplementation enables matrix value attribution, allowing nutritionists to reduce expensive ingredients while maintaining performance. Effective enzyme programs can provide energy matrices of 100+ kcal/kg, enabling significant reformulation flexibility.

Precision Nutrition Approaches and Fiber Level Management
Daily nutrient blending using a two-concentrate system, where a high-protein starter concentrate is diluted with a high-energy finisher concentrate, can improve feed conversion ratio by 7.8% while reducing feed costs by 4.13%. During the starter phase (0–10 days), diets should include minimal fiber (2–3% crude fiber) to maximize nutrient density and digestibility for critical early growth. In the grower phase (11–24 days), moderate fiber levels (3–4% crude fiber) combined with enzyme supplementation support gastrointestinal development while sustaining optimal growth performance. By the finisher phase (25+ days), strategic fiber inclusion at 4–5% helps reduce feed costs while promoting gut health and desirable meat quality parameters.

Advantages and Limitations
Insoluble fiber supplementation improves gut health by stimulating gizzard development, promoting intestinal morphology, and enhancing growth of beneficial microflora without adverse increases in digesta viscosity. It also provides measurable behavioural and welfare benefits—reducing cannibalism and supporting satiety in laying hens. By improving excreta consistency, insoluble fiber minimizes moisture, ammonia emissions, and infection risks. From a sustainability standpoint, utilizing agricultural by-products such as hulls and bran helps recycle waste and reduce environmental impact.

However, excessive use of insoluble fiber can dilute nutrient density, potentially impairing bird performance and necessitating careful dietary balancing. Variability in natural fiber sources—regarding composition, particle size, and quality—poses challenges for consistent feed formulation unless standardized products are used. Traditional sources such as wheat bran carry substantial mycotoxin risks; coarse materials can also complicate feed processing and flow. Moreover, insoluble fiber is poorly fermented, not contributing to beneficial short-chain fatty acid production observed with soluble fiber inclusion.

Market Trends and Future Perspectives
The global high-fiber feed market is projected to expand at a CAGR of approximately 6% through 2033, driven by rising consumer demand for welfare-centric, antibiotic-free poultry production. Current trends emphasize: Adoption of precision nutrition and stage-specific fiber blends. Expanded use of purified, standardized lignocellulose as a safe alternative to brans. Integration of fiber with probiotics and enzymes for optimized synergistic effects. Alignment with circular economy goals by valorizing crop by-products for feed.

Conclusion
Insoluble fiber, though metabolically inert, plays a fundamental physiological and metabolic role in poultry nutrition. Its inclusion enhances digestive efficiency, improves nutrient utilization, promotes gut health, optimizes excretion, and contributes to sustainable and welfare-friendly production systems. With ongoing innovations in fiber processing and precision feeding strategies, insoluble fiber presents substantial opportunities to improve poultry performance and farm sustainability. Proper management of inclusion rates and strict quality control remain critical for maximizing its benefits.

References are available on request.

Dr. Stéphanie Ladirat, R&D Director, NUQO

A recent research program highlights that micro-encapsulation of seaweed and plant extracts can stimulate digestive functions, improve performance, and reduce feed costs, addressing current egg industry needs.

The egg industry grapples with key challenges in optimizing nutrition and profitability for laying hens. One significant hurdle involves efficiently producing eggs while maintaining bird health and well-being. Sustainable practices, such as efficient waste management and reducing the environmental footprint, are essential to address growing concerns about the environmental impact of egg production. To tackle these issues and enhance the performance of laying hens, strategies have emerged. These include formulating balanced diets with alternative protein and energy sources, exploring feed additives like enzymes, microbials, phytogenics, and seaweed extracts. Enzymes, such as phytase, improve nutrient utilization, while probiotics and prebiotics support gut health, enhancing feed conversion and disease resistance. Natural phytogenics provide antioxidants, affect the microflora profile, and improve digestive functions, ultimately leading to increased egg production and improved egg quality. Seaweed bioactives (so called-phycogenics), contribute as well to better gut health of animals. These strategies address challenges in egg production and meet consumer expectations for high-quality, nutritious eggs, all while promoting sustainable and eco-friendly practices.

The latest benchmark for phytogenic feed additives
Lately, a feed additives company has introduced an innovative product, NUQO©NEX (NQ), comprising metabolites sourced from both plants and algae (referred to as phytogenic and phycogenic, originating from the Greek words ‘phytos’ for plant and ‘phycos’ for algae). These metabolites are shielded by a unique micro-encapsulation technology. The utilization of micro-encapsulation has become imperative in the realm of phytogenic feed additives to mitigate the volatility of natural compounds. While the term ‘encapsulation’ is increasingly generic, it is crucial to discern authentic technology that not only safeguards but also effectively releases active ingredients, setting it apart from rudimentary methods like silica absorption or light-agglomeration, which may suffice for various compounds but fall short in preserving delicate phytogenics like essential oils.

It is of utmost importance to delve into the manufacturing technology underpinning each product, rather than solely relying on surface-level claims. With its notably high concentration of active components and remarkable stability, this novel solution assures a precise release in the digestive tract and offers a cost-effective dosage unlike any other currently available. This technology has been meticulously developed to optimize poultry performance and can serve as an alternative growth promoter or a means to enhance feed conversion ratios and overall performance, ultimately resulting in an improved return on investment for poultry operations.

Numerous trials have validated the effectiveness of this technology in enhancing the performance of laying hens across diverse contexts and geographic regions. Concurrently, scientists have conducted assessments to gauge the technology’s precise influence on feed digestibility. This research aims to provide formulators and nutritionists with greater flexibility in their decision-making processes.

Enhancing Feed Digestibility in poultry
In a recent study conducted at the University of Berlin in Germany, researchers undertook a comparative analysis of four treatments: a negative control, two commercial products incorporating phytogenics (referred to as P1 & P2), and a novel technology, NUQO©NEX (NQ). The findings revealed that the NQ treatment not only enhanced the digestibility of nutrients like crude fat, crude protein, and starch but also contributed to increased mineral digestibility, including crude ash, calcium, and phosphorus, when compared to the negative control. The other two solutions also improved the digestibility of certain nutrients and minerals but to a lesser extent than NQ. Notably, the NQ treatment exhibited the most pronounced effects on nutrient and mineral digestibility, resulting in the highest overall performance improvement. In sum, the NQ treatment demonstrated enhanced feed digestibility, ultimately leading to improved performance, in contrast to conventional products relying on phytogenics. This underlines the significance of the formulation’s composition (comprising both phytogenics and phycogenics) and the influence of manufacturing technology (micro-encapsulation) on product stability and release within the digestive system.

Concrete impact on feed costs with a conservative matrix value
The NQ technology underwent extensive testing in various global regions, including Asia, Europe, and Latin America, to evaluate its impact on the performance of laying hens. Additionally, to offer maximum flexibility to nutritionists and formulators, diverse scenarios were examined, involving the application of feed additives either “on top” of the formulation or using a “matrix value” approach, allowing adjustments to the feed formulation to reduce costs by decreasing energy and protein content. Two recent trials were conducted at Kasetsart University in Thailand under the guidance of Professor Yuwares.

In an experiment, the NQ technology was used with a “matrix value” at 75 ppm. Three treatments were tested: 1) an initial control diet [C0], 2) a second treatment that consisted of the same control diet but with reduced energy and protein content (-23 kcal/-0.25% dig.Prot) [NC], and finally, 3) a third treatment was given to animals based on the control diet, with reduced energy and protein content (-23 kcal/-0.25% dig.Prot) along with the NQ technology at 75 ppm [NC+NQ]. In this case as well, the experiment consistently delivered expected results. Applying a matrix to the control diet (NC) adversely affected laying percentage, egg mass, and FCR but did not alter feed intake when compared to the control. Applying NQ technology with a matrix value (NC+NEX) helped to restore layer performance, with the laying percentage even slightly surpassing that of CO.

Beyond performance indicators, additional assessments highlighted the influence of the NQ technology. Researchers observed a decrease in both fatty liver scores and occurrences. Moreover, there was an enhancement in eggshell thickness, whether the technology was used in a diet, with or without a matrix value.

Opt for the latest, science-backed technology to safeguard profits
In the evolving landscape of the egg industry, the NQ technology emerges as a revolutionary solution. By seamlessly combining exclusive ingredients sourced from both plants and algae, it offers a distinctive advantage. What sets this technology apart is its genuine micro-encapsulation method, ensuring the safe and efficient release of active components. Through extensive trials, the remarkable effects on laying hens’ performance, improved feed digestibility, enhanced egg quality, and notable reduction in costs have been demonstrated. NQ technology is not just one more phytogenic feed additive, but rather the most advanced nature-based technology for optimizing laying hens’ performance at competitive cost. It serves as a cornerstone for the future of egg production, delivering unparalleled advantages to producers and championing healthier, more sustainable laying hens’ operations.

By : Dr Maloshrie Bora, Program Manager (Trace Minerals), Trouw Nutrition South Asia

Trace minerals such as zinc, copper, and manganese are fundamental to poultry health, acting as cofactors in vital biochemical pathways: skeletal development, immune defenses, antioxidative systems, enzyme functions, feathering, and reproductive performance. Yet, the typical composition of feed ingredients often falls short of modern poultry standards. That’s why precision mineral nutrition—providing the right mineral at the right time and in the right form—is essential to support optimal broiler growth, eggshell integrity in layers, and fertility in breeders.

While inorganic sources like sulfates and oxides have been staples for decades, they suffer from low bioavailability and reactiveness. These soluble compounds can prematurely release minerals, which then form insoluble complexes with phytate or binding agents in the gut, diminishing absorption and even degrading vitamins or enzymes in the premix. This not only reduces feed efficiency but also increases mineral excretion, raising environmental concerns. Organic (chelate) minerals improved this situation, but often at a premium cost and with variable potency. Enter the next generation: hydroxy trace minerals. Hydroxy trace minerals, like copper, zinc, and manganese hydroxychloride, represent the latest leap in mineral nutrition. Their crystalline, covalent structure is non-hygroscopic and non-reactive in feed and the upper gut. This structure allows slow, controlled release of minerals at the ideal intestinal absorption site, significantly improving bioavailability. They resist premature dissolution, ensuring minerals are released more slowly and absorbed where it matters most.

Research across poultry sectors consistently shows that hydroxy trace minerals outperform inorganic sources. Broilers fed hydroxy copper and zinc achieved 7–8% heavier carcasses and a noticeable boost in breast meat yield. In independent trials, hydroxy-supplemented flocks maintained or improved feed conversion ratios while using lower inclusion levels than sulfate-based diets . Moreover, in antibiotic-free or necrotic enteritis challenge models, hydroxy minerals reduced pathogen load and mortality, performing on par with ionophores. Layers also benefit: eggshell quality improves, feed remains stable longer (less oxidation), and FCR gains are consistent when inorganic Cu, Zn, Mn are replaced with hydroxy versions. Breeder flocks, too, see enhanced fertility and hatchability under precision hydroxy mineral regimes.
Beyond performance, hydroxy trace minerals contribute to gut integrity and immune defense. Broilers on hydroxy mineral diets exhibited reduced cecal enterobacteria and maintained tight junction integrity, translating into healthier birds and better carcass quality.

Discover IntelliBond®: Precision You Can Trust
Among hydroxy trace mineral solutions, Trouw Nutrition’s IntelliBond® stands out as a premium, thoroughly validated choice. Designed to optimize delivery of copper, zinc, and manganese, IntelliBond features:

– High bioavailability and potency : thanks to stable, covalent crystalline bonds that release minerals at the optimal intestinal site.

– Enhanced feed stability and nutrient preservation : safeguarding enzymes like phytase and vitamins from degradation in premixes

– Improved bird performance and economics : with independent studies showing better feed conversion, heavier carcasses, superior egg output, and healthier flocks under stress.

– Environmental sustainability : with reduced inclusion rates and lower mineral excretion promoting cleaner production.

– Unmatched versatility across poultry species and life stages : including broilers, layers, and breeders—even under challenging conditions like heat stress or compromised hygiene. This adaptability has been validated across multiple trials and production environments.

Proven Performance Across Poultry Types
A Spanish study comparing hydroxy vs. sulfate-fed broilers at nutritional levels found that those receiving hydroxy minerals (IntelliBond C and Z) achieved 7.4% higher live weights, 7.7% heavier carcasses, and 16.1% breast meat yield, versus 15.3% in the sulfate group. Another Trouw Nutrition joint trial with the University of New England demonstrated improved bone integrity (tibia breaking strength) and breast meat zinc content in broilers fed 100 ppm IntelliBond Zn, with gut integrity maintained. In antibiotic-free commercial conditions, hydroxy copper-chloride combined with organic acids matched or exceeded the performance gains of feed antibiotics while improving egg weight, mass, and feed efficiency in layer hens. These findings highlight the ability of IntelliBonds to deliver consistent productivity gains across broilers, layers, and breeders—even under stress or antibiotic-free regimes. Trouw Nutrition India has been pioneering mineral-precision feeding. “Trouw Talks” events in Karnal and Hyderabad, unveiled IntelliBond’s OptiSize® technology—highlighting uniform, stable crystals that protect premix integrity and animal performance. Trouw Nutrition’s new premix plant near Hyderabad supports local production of trace minerals, vitamins, and specialized premixes—readying India for advanced feed solutions. This investment and local research infrastructure underline Trouw Nutrition’s strong commitment to validating hydroxy mineral efficacy under Indian production conditions.

Why IntelliBond® Stands Out
Developed over two decades and backed by 200+ global trials, IntelliBond® hydroxy trace minerals ensure predictable delivery and dependable results through:
– Superior bioavailability due to controlled release and crystalline stability

– Enhanced feed stability, maintaining vitamins, enzymes, and reducing oxidation in premixes

– Animal performance gains, improving carcass weight, egg production, feed conversion, and profitability

– Gut health, by reducing pathogenic bacteria and preserving gut barrier integrity in broilers
– Environmental responsibility, lowering mineral excretion while supporting sustainability-focused operations

Precision Manufacturing and Traceability
Trouw Nutrition’s OptiSize® technology guarantees uniform particle size and non-hygroscopic behavior. Its low reactivity protects feed integrity, while rigorous traceability—from raw material origins to lot distribution—ensures feed safety and compliance.

Modern poultry production demands precision: the right trace mineral, in the right form, at the right level. Hydroxy trace minerals—especially IntelliBond®—deliver on that promise. Scientific evidence and Trouw Nutrition’s local investments prove that these superior minerals enhance productivity, welfare, and sustainability in broilers, layers, and breeders. By choosing IntelliBond®, nutritionists and producers gain a trusted, research-backed solution that fosters better performance, protects investments, and advances poultry industry goals in India and beyond.

1. Introduction

1.Moisture and Microbial Proliferation
Water Activity (aw): Microbial proliferation, particularly of fungi and bacteria, is predominantly influenced by water activity rather than total moisture content. Most spoilage microorganisms exhibit optimal growth when water activity exceeds 0.70.
Fungal and Mold Contamination: Elevated moisture levels create a favourable environment for the growth of molds such as Aspergillus, Penicillium, and Fusarium, significantly increasing the risk of mycotoxin production and contamination.
Bacterial Growth: Excessive moisture also promotes bacterial multiplication, including pathogenic species like Salmonella spp., Escherichia coli, and Clostridium perfringens, posing serious risks to feed safety and animal health.

2. Moisture and Microbial Proliferation
2.1 Water Activity vs. Moisture Content
A clear distinction must be made between moisture content and water activity (aw) when assessing feed safety. Moisture content represents the total quantity of water present in feed, typically expressed as a percentage. Conversely, water activity refers to the proportion of free, unbound water available for microbial growth. This means that even feed with a moderate moisture level can have a sufficiently high water activity to support microbial proliferation.
– Bacteria generally require a water activity level greater than 0.90 to sustain growth.
– Molds and yeasts can proliferate at water activity levels as low as 0.70.
– Feed spoilage tends to accelerate when moisture content exceeds 12–13%, though this threshold may vary depending on storage temperature and duration.

2.2 Molds and Mycotoxin Contamination
Mold growth poses a critical threat to feed quality, especially when feed is improperly dried or stored under humid conditions. The following mold species are commonly associated with feed contamination:
– Aspergillus spp. – Known for producing aflatoxins, particularly under warm and humid environments.
– Fusarium spp. – Responsible for producing fumonisins, zearalenone, and deoxynivalenol (DON).
– Penicillium spp. – Produces ochratoxins along with other harmful secondary metabolites.

A key concern is that mycotoxins are chemically stable, remaining in the feed long after the mold itself becomes invisible or inactive, thus posing ongoing risks to poultry health.
 
High moisture conditions also create an environment conducive to bacterial growth, including several significant poultry pathogens:
– Salmonella enterica – A zoonotic pathogen often introduced through contaminated raw materials or during feed processing.
– Escherichia coli – Certain strains are pathogenic and can impair gut health and performance.
– Clostridium perfringens – Associated with necrotic enteritis, a prevalent and economically significant poultry disease.
These bacteria can rapidly multiply in moist, warm feed, especially when storage hygiene is inadequate, leading to feed borne infections and compromised flock health.

3. Impact of Moisture-Induced Contamination on Poultry Health
3.1 Nutritional Degradation
Elevated feed moisture does more than encourage microbial growth—it also leads to the degradation of essential nutrients, compromising the nutritional quality of the feed:
– Vitamins – Fat-soluble vitamins (A and E) and water-soluble B-complex vitamins are particularly prone to degradation due to moisture-related oxidation.
– Proteins and Fats – Exposure to excess moisture can initiate rancidity and protein denaturation, reducing digestibility and nutritional value.
– Enzymes and Additives – Many feed additives, including enzymes, lose their efficacy when exposed to moisture, due to chemical breakdown or loss of activity.
Consequently, even if the feed meets the formulated nutritional specifications on paper, its actual nutrient availability to the bird may be substantially compromised.

3.2 Gastrointestinal Health and Immunity
Contaminated feed directly impacts the gastrointestinal health and immune status of poultry:
– Induces inflammation of the intestinal lining, leading to enteritis.
– Causes dysbiosis, disrupting the balance of beneficial gut microbiota.
– Reduces nutrient absorption efficiency, contributing to malnutrition.
– Weakens the immune system, increasing the susceptibility to secondary infections.
Chronic exposure to mycotoxins further suppresses immunity, reduces the efficacy of vaccinations, and predisposes birds to coccidiosis, respiratory infections, and other opportunistic diseases.

3.3 Productivity and Performance
The long-term consequences of feeding moisture-damaged or contaminated feed include:
– Poor growth rates, increased feed conversion ratios (FCR), and reduced body weight gains.
– Decline in reproductive performance, including lower egg production and decreased hatchability in breeder flocks.
– Higher mortality rates and escalating veterinary expenses due to disease management.
Therefore, moisture control in feed is not only a matter of safety but a direct factor in maintaining poultry productivity, profitability, and overall farm sustainability.

4. Strategies for Moisture Control in Poultry Feed
4.1 Optimal Storage Conditions
Preventing moisture accumulation in feed requires stringent storage management practices:
– Maintain relative humidity (RH) below 65% in feed storage facilities.
– Ensure adequate ventilation and temperature regulation to minimize condensation risks.
– Utilize moisture-resistant packaging, such as sealed bags or properly maintained silos, to protect feed from environmental humidity.
– Implement a first-in, first-out (FIFO) stock rotation system to prevent prolonged storage that could increase spoilage risk.
4.2 Processing and Drying Practices
Proper processing is essential to minimize residual moisture:
– Ensure feed is thoroughly dried during production to target moisture specifications.
– Monitor post-pelleting cooling times to prevent condensation within storage containers.
– Avoid incorporating high-moisture raw materials unless they are specifically treated or stabilized.
4.3 Use of Additives and Preservatives
Incorporating specific feed additives can help mitigate microbial growth and toxin risks:
– Mold inhibitors (e.g., propionic acid, sorbic acid) suppress fungal proliferation.
– Organic acids reduce pH levels, creating an environment less conducive to bacterial growth.
– Mycotoxin binders (e.g., bentonite, activated charcoal, yeast cell wall components) adsorb harmful toxins in the gastrointestinal tract, reducing absorption and toxicity in poultry.
4.4 Monitoring and Testing
Routine quality assurance is critical for early detection of moisture-related issues:
– Use moisture meters for rapid, on-site moisture assessments.
– Conduct periodic laboratory analyses to evaluate microbial load and mycotoxin presence.
– Apply Hazard Analysis and Critical Control Points (HACCP) principles during feed production and storage to systematically identify and control risks.

5. Regulatory and Safety Implications
Global feed safety standards emphasize moisture control as a critical control point (CCP) due to its role in preventing contamination and zoonotic disease transmission. Compliance with international regulations enhances food safety, promotes animal welfare, and improves market access. Key regulatory frameworks include:
– Good Manufacturing Practices (GMP+)
– ISO 22000 – Food Safety Management Systems
– CODEX Alimentarius Guidelines
– EU Feed Hygiene Regulation (EC No. 183/2005).
Adhering to these standards not only ensures compliance but also strengthens consumer confidence and supports export competitiveness in international poultry markets.

6. Conclusion
Effective moisture management in poultry feed is fundamental to ensuring feed hygiene, animal health, and overall food safety. Elevated moisture levels promote the growth of harmful microorganisms and the accumulation of toxic metabolites, leading to severe implications for poultry health, productivity, and farm economics.By adopting preventive strategies in feed production, storage, and quality monitoring, producers can safeguard feed integrity and protect flock performance. Moisture control should be recognized not as an operational expense but as a strategic investment in animal welfare, economic sustainability, and public health protection.

Mycotoxins in the food chain: Understanding risks and exploring mitigation strategies

By: Dr. Maloshrie Bora, Program Manager – Feed Safety, Trouw Nutrition South Asia

The safety of animal feed is increasingly compromised by a confluence of global challenges, notably mycotoxin contamination. These toxic metabolites, produced by molds such as Aspergillus and Fusarium, pose significant health risks to livestock and, by extension, to humans consuming animal products. Contributing factors include a shortage of quality raw materials, exacerbated by supply chain bottlenecks and geopolitical disruptions. Climate change further intensifies the issue by altering temperature and precipitation patterns, creating favorable conditions for mold growth and mycotoxin production. Additionally, inadequate storage and transportation facilities, often lacking proper ventilation and climate control, facilitate the proliferation of these harmful fungi. Together, these elements underscore the urgent need for comprehensive strategies to mitigate mycotoxin risks and ensure feed safety.

Even the smallest lapse in post-harvest handling can swiftly trigger the formation of harmful secondary metabolites like mycotoxins. Factors such as delayed drying, inadequate moisture control, and poor storage conditions can create an environment conducive to fungal growth, leading to rapid mycotoxin accumulation. For instance, aflatoxin contamination in maize has been linked to improper drying and storage practices, highlighting the critical importance of stringent post-harvest management to ensure food safety.

Mycotoxin contamination poses a significant threat to various stakeholders in the agricultural and food sectors, including farmers, feed producers, food processors, public authorities, and end consumers. These toxic compounds adversely affect animal health by impairing the gastrointestinal tract, suppressing the immune system, and disrupting nutrient absorption, leading to decreased productivity and increased susceptibility to diseases. Implementing a comprehensive 360-degree mitigation strategy—encompassing prevention, detection, regulation, and education—can effectively address this multifaceted issue and safeguard public health and economic interests.

The “Big 6” mycotoxins—aflatoxins, ochratoxins, fumonisins, zearalenone, deoxynivalenol (DON), and T2 toxin—are among the most prevalent and toxic secondary metabolites produced by molds affecting agricultural commodities. These toxins impact various species differently; for instance, aflatoxins primarily affect liver function in mammals, while zearalenone exhibits estrogenic effects leading to reproductive issues in ruminants and pigs.

The incidence and severity of mycotoxin contamination are influenced by environmental factors such as temperature, humidity, and rainfall, which can create conducive conditions for mold growth and toxin production. Not all mycotoxins are equally toxic across species; for example, DON is highly toxic to swine, whereas poultry are less affected. Climate change exacerbates the problem by altering weather patterns, potentially increasing the prevalence and distribution of mycotoxins in crops.

Aflatoxins occur worldwide in feed and feed stuffs which results in severe economic loss to poultry and livestock industries. The extent of Aflatoxin contamination varies with geographic location, farming methods and the susceptibility of commodities to fungal invasion during pre-harvest, storage, and processing periods. Numerous studies showed negative effects of Aflatoxin in broiler chickens including a decrease in the efficiency of feed utilization and body weight gain, liver damage, poor immune response, and increased mortality. Aflatoxin is shown to induce pathological alterations in important organs such as the liver, kidneys, and lymphoid organs. Furthermore, the transmission of aflatoxin B1(AFB1) and its metabolites from feed to animal edible tissues and products, such as the liver and eggs, becomes particularly important as a potential hazard for human health. Given the global economic importance of Aflatoxin, many strategies have been tried to minimize their negative impact. A successful prevention strategy must be economical and capable of eliminating all traces of toxin without leaving harmful residues and should not impair the nutritional quality of the commodities. Extensive research has been carried out using adsorbent (binder) materials that adsorbs to Aflatoxin molecule by means of ion exchange and thereby preventing their absorption into blood circulation. Among various binding agents, clays and yeast cell wall materials are the most tested. Silicates are the main group of clays that are studied extensively in terms of Aflatoxin binding. These include tectosilicates (zeolites), 1:1 phyllosilicates (kaolinite), 2:1 phyllosilicates (smectites, vermiculites, chlorites, micas) and sepiolite. All silicates, however, are not the same in terms of their ability to bind Aflatoxin and among the above, smectites have shown greater binding efficacy against Aflatoxin. The ability of smectite clays to bind mycotoxins depends on pH in the gut, molecular arrangements, and its geographic region of origin. Smectite clays possess high Aflatoxin adsorption capacity due to its high surface area, ion exchange capacity, and ability to swell in the presence of water, and the efficacy has been proven in vivo in broiler chickens. The leading hypothesis on the bonding mechanism between adsorbed aflatoxins and smectites is the electron donor–acceptor (EDA) model. Other models such as selective chemisorption, H-bonding, and bonding through furan rings were proposed.

The supplementation of smectite clay in feed to aflatoxin challenged broilers considerably reduced the magnitude of toxic effects of aflatoxin and improved growth and immune response. Hence, smectite clay could be successively used in feed to ameliorate the toxic effects of aflatoxins in broiler chickens.

Aflatoxin B1 (AFB1), deoxynivalenol (DON) and ochratoxin A (OTA) are ones of the most common and dangerous mycotoxins. AFB1, produced mainly by Aspergillus, is one of the most poisonous toxins, which is classified as Group I carcinogen by the World Health Organization due to its hepatoxicity, immunotoxicity, mutagenicity, genotoxicity, and carcinogenicity on variety of animals. DON, produced by many Fusarium molds, contamination in feeds induces anorexia, emesis, and damage to intestinal barrier and immune function in animals through suppressing the synthesis of nucleic and proteins . OTA, a toxic metabolite from Aspergillus and Penicillium molds, possesses hepatoxic, nephrotoxic, neurotoxic, immunotoxic, and teratogenic effects on liver and kidney. Long-term epidemiological investigations have shown that most of the global feed is exposed to more than one mycotoxin, and mycotoxin contamination of food and animal feed is a worldwide problem. Meanwhile, when three mycotoxins co-existed in the poultry feeds, their interaction have been further associated with significant alterations in the productivity and profitability of animals. Therefore, development of remediation strategies to prevent or mitigate the mycotoxicosis is imperative.

Trouw Nutrition’s TOXO® range offers a suite of mycotoxin binders designed to mitigate the negative effects of mycotoxin contamination in animal feed. These products are formulated to support animal health and performance by reducing the bioavailability of harmful mycotoxins.
These products are part of Trouw Nutrition’s comprehensive approach to mycotoxin risk management, aiming to ensure feed safety and optimize animal health and performance.

TOXO®-MX: Precision for Aflatoxins
TOXO®-MX is a specialized binder formulated to combat aflatoxins, particularly Aflatoxin B1, which can adversely affect dairy cows and other livestock. By incorporating purified smectite clays, TOXO®-MX effectively reduces the bioavailability of aflatoxins in the gastrointestinal tract. This reduction leads to a significant decrease in the excretion of Aflatoxin M1 in milk, ensuring compliance with regulatory standards and safeguarding consumer health. Additionally, TOXO®-MX enhances feed efficiency, as evidenced by improved milk production per kilogram of dry matter ingested in dairy cows.

TOXO®-XL: Comprehensive Protection Against Fusarium Mycotoxins
TOXO®-XL is an advanced binder designed to address the challenges posed by Fusarium-related mycotoxins, such as trichothecenes and fumonisins. This product combines smectite clays with specifically selected glucose biopolymers and purified β-glucans, which work synergistically to reinforce intestinal barrier function and modulate the immune response. The result is a comprehensive solution that not only binds and eliminates mycotoxins but also mitigates performance impairments caused by their exposure.

TOXO®: Broad-Spectrum Mycotoxin Binder
TOXO® serves as a versatile, broad-spectrum mycotoxin binder suitable for various animal species. It utilizes smectite clays to effectively reduce the bioavailability of a wide range of mycotoxins, including aflatoxins, ochratoxins, and zearalenone. By preventing the absorption of these toxins, TOXO® helps maintain animal health and performance, making it an essential component of comprehensive mycotoxin risk management strategies.
Collectively, the TOXO® product range represents a holistic approach to mycotoxin risk management, integrating advanced scientific formulations to protect animal health and ensure the safety of the food chain.

Introduction
The poultry sector is a critical part of the livestock industry, encompassing various production levels such as breeding farms, hatcheries, feed factories, broiler and layer farms, and processing plants. It includes different species like chicken, quail, duck, turkey, guinea fowl, and goose. The infrastructure ranges from basic hatched sheds to automated, environmentally controlled ones, featuring automatic feeders, advanced watering systems, automatic egg collection, refrigeration systems, and units for manufacturing nutraceuticals, medicines, vaccines, mechanical components, and electronic gadgets. Poultry feed manufacturing involves processing different raw materials to meet the nutritional needs of birds, drawing on expertise in animal nutrition and mechanical engineering. Since the introduction of feed mills, numerous technologies have been employed to implement diverse feed manufacturing techniques. These technologies aim to produce well-balanced, cost-effective, and high-quality feed sustainably. Over the years, various technological innovations have further enhanced the environmental, social, and economic sustainability of feed manufacturing vaccine quality control, standardization and quality control of poultry feed, eggs, and meat, HACCP (Hazard Analysis and Critical Control Point) and GMP (Good Manufacturing Practices) compliance with WTO and CODEX norms, and efforts in grading, value addition, brand promotion, and export enhancement.

Globally, by the end of this decade, poultry meat is expected to account for 41% of all protein from meat sources, according to the OECD-FAO Agricultural Outlook 2030. The Indian poultry industry stands to gain from lifestyle and dietary changes, with the share of organized commercial farms increasing due to modernization and technical improvements. Government data shows a steady rise in egg production, from 95 billion in 2017-18 to 105 billion the following year, and 114 billion in 2019-20.
Similarly, poultry meat production grew from 3.7 million metric tons (mmt) in 2017-18 to 4.1 mmt the following year, reaching 4.3 mmt in 2019-20. Projections suggest that by 2023, the country could produce 136 billion eggs and 6.2 mmt of poultry meat.

The global poultry market was valued at nearly $319.2 billion in 2019, having grown at a CAGR of 5.5% since 2015, and is expected to grow at a CAGR of 6.1% to nearly $405 billion by 2023. The market is projected to grow at a CAGR of 7.2% to nearly $465.7 billion by 2025 and at a CAGR of 6.8% to $645.7 billion by 2030.

New Trends in Poultry Farming:
The COVID-19 pandemic, declared by the WHO on March 11, 2020, severely impacted many economic sectors, including livestock production. It led to production and transportation disruptions, declining consumer demand, and volatile markets, causing financial difficulties and permanent closures of many farms. Social distancing, self-isolation, and travel restrictions reduced the workforce across sectors, leading to job losses. The need for medical supplies increased, while the need for commodities and manufactured products decreased. The food sector faced increased demand due to panic-buying and stockpiling. Labor management issues prompted innovative ideas in poultry farming. Despite the challenges, new technologies offer solutions for future success.

Emerging trends in poultry farming include:
1. Genetic solutions for preventing male chicks.
2. 3D cameras for capturing precise broiler weights.
3. MRI technology for identifying fertile eggs.
4. Smartwatches for solving labor problems in poultry processing.
5. 24/7 feedback loops for improving poultry flock outcomes.
6. Collaborative robots for further automation.
7. Improved in-line poultry chilling using kinematics.
8. Preventing antibiotic resistance using peptides.
9. Digital technologies for simplifying poultry data analysis.
10. Hyperspectral imaging for detecting poultry meat defects.
11. Machine vision for detecting broiler floor distribution.
12. CRISPR technology for transforming the poultry industry.
13. Robots for meeting processing challenges.
14. Automation for preparing case-ready poultry.
15. Digitalization for optimizing productivity planning.
16. Healthy chicks establishing adult microbiomes quickly.

Technologies disrupting future production and processing operations:
1. Remote sensing allows real-time visibility of poultry house conditions, bird performance, health, and welfare. Farmers can monitor sheds and birds via computer, with sensors providing alerts if parameters deviate from requirements.
2. Sensors streamline data collection for birds and workers, enabling precision poultry production. Smart phones can monitor real-time environmental contexts like temperature, humidity, ammonia levels, and water levels. Integrated solutions using WSN (wireless sensor network) and GPRS networks facilitate smart poultry monitoring.
3. Sensors help estimate body weights, measure flock uniformity, and solve labor issues. Wearable sensors improve worker retention and food safety.

Feed ingredients for poultry
Cereal grains and their by-products:
1. Dry matter: Dry matter of cereal grains should be 90%.
2. Proteins: Crude protein content of grains range from 8-12%. Cereal proteins are deficient in certain indispensable amino acids particularly lysine and methionine. 3. Lipids: Wheat, barley, rye, rice contain 1-3% lipids. Lipid content is highest in oat (46%) and lowest in wheat (1-2%).Cereal oils are unsaturated fatty acids main acids being lenoleic and oleic.
4. Crude fibre: Highest amount of crude fibre is present in oats and rice which contain a husk or hull. Crude fibre is lowest in naked grains, wheat and maize.
5. Starch: Cereal starch occurs in the endosperm of the grain in the form of granules. Cereal starches consist of 25% amylose and 75% amylopectine,
6. Minerals: All grains are deficient in Ca (0.1% or less) and P (0.3-0.5%) but part of this is present as phytic acid which is concentrated in the aleurone layer. Cereal phytates bind with Ca and probably Mg, thus preventing their absorption.
7. Vitamins: Cereal grains are deficient in vitamin A. With exception of yellow maize having good amount of vitamin A as carotene, Grains are good source of vitamin E and vitamin B1, but low content of vitamin B2.

Plant-Origin Oil Cakes and Meals:
1. Groundnut Cake (GNC):
o Composition: Contains 35-60% oil and 25-30% crude protein.
o Protein Content: In expeller varieties, crude protein (CP) is around 45% with 10% fat.
o Amino Acid Profile: Excellent source of arginine but deficient in lysine, methionine, and cystine. Lysine is the first limiting amino acid.
o Mineral Content: Poor in calcium (Ca) and phosphorus (P).
o Toxic Factor: Contains aflatoxins from Aspergillus flavus, especially in warm, rainy seasons. It tends to become rancid in warm, moist climates and should not be stored longer than 6 weeks in summer or 3-4 months in winter. Ducklings are particularly susceptible.

2. Soybean Meal (SBM):
o Oil Content: Solvent-extracted SBM has about 1% oil.
o Protein Content: SBM is a high-quality protein source with a CP of 44% to 49%.
o Amino Acid Profile: Contains all essential amino acids but has sub-optimal concentrations of cystine and methionine. Lysine is abundant, while methionine is the first limiting amino acid.
o Usage: Suitable for a wide range of animals, including poultry.

3. Mustard Oil Cake:
o Oil Content: High at 14.1%.
o Protein Content: 35%.
o Mineral Content: High in calcium (Ca) at 0.29% and phosphorus (P) at 0.39%.
o Amino Acid Profile: Deficient in lysine.
o Usage: Deoiled mustard cake can be included up to 10% in poultry rations. Contains goitrogenic substances that can reduce growth rates in poultry. Limit to about 10-15% of the ration.

4. Cotton Seed Cake:
o Protein Content: High at about 40%.
o Amino Acid Profile: Low in cystine, methionine, and lysine, with lysine being the first limiting amino acid.
o Forms: Available as whole pressed (undecorticated) or dehulled (decorticated) cake. Dehulled varieties have less fiber and more protein.
o Usage: Can be used in poultry rations if free gossypol levels do not exceed 0.03%.

Animal-Origin Protein Sources:
1. Fish Meal:
o Production: Made by cooking fish and pressing to remove most oil and water.
o Protein Content: Ranges from 50-75%, with a digestibility of 93-95%.
o Amino Acid Profile: Rich in all essential amino acids, particularly lysine, cystine, methionine, and tryptophan.
o Mineral Content: High in calcium, phosphorus, manganese (Mn), iron (Fe), and iodine.
o Vitamins: Good source of vitamins A, D, B-complex, particularly choline, pantothenic acid, B12, and riboflavin. It is the richest source of vitamin B12.

Summary:
– Plant-Origin Oil Cakes: Provide significant protein and fat, with varying amino acid profiles and potential limitations due to deficiencies or toxic factors. They are valuable sources of protein but must be used with consideration of their specific characteristics and potential issues.
– Animal-Origin Protein Sources: Fish meal stands out for its high protein digestibility and comprehensive nutrient profile, including essential amino acids and vitamins. It is a highly effective feed ingredient for enhancing growth and overall health in animals

Unconventional Poultry Feeds
1. Sunflower Meal:
o Composition:
o Protein Content: 40-44% in good quality, high-grade sunflower meal.
o Amino Acid Profile: Rich in methionine, but lysine is the first limiting amino acid.
o Decorticated vs. Undecorticated: Decorticated sunflower meal has a higher protein content (40-44%) compared to undecorticated varieties, which have only 20% protein.

2. Rubber Seed Cake:
o Composition:
o Protein Content: 30% crude protein.
o Fat Content: 9-10% ether extract.
o Fiber Content: 5% crude fiber.
o Usage: Can be included up to 10% in poultry rations.

3. Neem Cake:
o Composition:
o Crude Protein: 34% in raw form; 48% in processed cake.
o Fiber Content: 4.4%.
o Amino Acid Profile: Comparable to groundnut cake (GNC) in lysine and methionine.
o Palatability: Unpalatable by itself; should be mixed with more palatable feedstuffs.

4. Karanja Cake:
o Composition:
o Crude Protein: 30% in deoiled variety.
o NFE (Nitrogen-Free Extract): 60%.
o Crude Fiber: 6.66%.
o Amino Acid Profile: Moderately rich in essential amino acids such as lysine and methionine.
o Palatability: Less palatable due to polyphenolic compounds; impacts growth and production.

5. Meat Meal:
o Composition:
o Crude Protein Content: 50-55%
o Ash Content: 21%.
o Calcium: 8%.
o Phosphorus: 4%.
o Amino Acid Profile: Low in tryptophan and methionine, but rich in other essential amino acids.
o Vitamins: Good source of B-complex vitamins, especially riboflavin, choline, niacin, and vitamin B12.

6. Blood Meal:
o Composition:
o Crude Protein: 80%.
o Moisture: 10%.
o Ash and Oil: Small amounts.
o Amino Acid Profile: Rich in lysine, arginine, methionine, cystine, and glycine.
o Mineral Content: Poor in calcium and phosphorus; can be unpalatable to animals.

7. Tapioca Chips:
o Composition:
o Moisture: 10%.
o Dry Matter: 90%.
o Carbohydrates: High in non-fibrous carbohydrates (77% NFE).
o Protein: 3.9%.
o Fat: 0.7% ether extract.
o Fiber: 11% crude fiber.
o Minerals: 0.58% calcium and 0.18% phosphorus.
o Usage: Can replace partial cereal grains in rations; protein deficiencies need to be addressed.
Level of Inclusion of common poultry feed ingredients

Summary:
Unconventional feeds can be valuable in poultry nutrition, providing diverse sources of protein, carbohydrates, and other nutrients. They can help reduce feed costs and enhance feed efficiency when used appropriately. Each feed type has unique characteristics, including protein and fat content, amino acid profiles, and palatability issues, which should be considered when formulating poultry diets.

Supplements are crucial nutritional additives used in animal feeds to address deficiencies in essential nutrients that are not adequately supplied by standard feed ingredients. These supplements ensure that animals receive a balanced diet, promoting optimal health, growth, and production.

Types of Supplements:
1. Mineral Supplements:
o Purpose: Provide essential minerals that may be lacking in the diet.
o Forms: Often added in synthetic forms, including organic complexes like chelated minerals.
o Examples: Calcium, phosphorus, magnesium, and trace minerals like zinc, copper, and selenium.
2. Vitamin Supplements:
o Purpose: Supply essential vitamins that are not sufficiently present in the feed.
o Forms: Provided in synthetic forms to ensure stability and bioavailability.
o Examples: Vitamins A, D, E, K, and B-complex vitamins.
3. Amino Acid Supplements:
o Purpose: Provide essential amino acids, especially those that are limiting in the diet.
o Forms: Available in synthetic forms to precisely meet dietary requirements.
o Examples: DL-methionine, L-lysine, threonine, and tryptophan.

Importance of Supplements:
1. Address Nutritional Deficiencies:
o Ensure a balanced diet by filling gaps in the nutritional profile of the feed.
o Prevent deficiencies that can lead to poor health, growth, and production.
2. Enhance Feed Efficiency:
o Optimize the use of available feed ingredients by ensuring all essential nutrients are present.
o Improve the overall nutritional quality of the feed.
3. Support Health and Growth:
o Contribute to the proper development and functioning of the animal’s body.
o Promote immune function, bone development, muscle growth, and overall well-being.
4. Improve Production:
o Enhance productivity in terms of weight gain, milk production, egg laying, etc.
o Support reproductive health and performance.

Conclusion:
Supplementation is an essential aspect of animal nutrition, ensuring that all necessary nutrients are available for optimal health and productivity. By addressing deficiencies in minerals, vitamins, and amino acids, supplements play a critical role in supporting the overall well-being and performance of livestock
Additives are non-nutritive substances incorporated into animal feed to enhance feed intake, digestion, absorption, and nutrient utilization, ultimately improving the growth and production performance of livestock, including poultry. Unlike nutritional supplements, additives do not directly provide essential nutrients but instead facilitate better use of the nutrients present in the feed.
Types of Feed Additives:
1. Antibiotics:
o Purpose: Used to prevent or control bacterial infections, thus promoting healthier and more productive livestock.
o Action: Suppress pathogenic bacteria in the gut, reducing disease incidence and improving feed efficiency.
o Consideration: Due to the risk of antibiotic resistance, the use of antibiotics as feed additives is now restricted or banned in many countries.
2. Probiotics:
o Purpose: Live microorganisms that, when administered in adequate amounts, confer health benefits to the host.
o Action: Improve gut health by balancing intestinal microflora, enhancing digestion and nutrient absorption.
o Examples: Lactobacillus, Bifidobacterium, Saccharomyces.
Additional Common Feed Additives:
3. Prebiotics:
o Purpose: Non-digestible food ingredients that stimulate the growth and/or activity of beneficial bacteria in the gut.
o Action: Serve as food for probiotics, promoting a healthy gut microbiome.
o Examples: Inulin, fructooligosaccharides (FOS), galactooligosaccharides (GOS).
4. Enzymes:
o Purpose: Break down anti-nutritional factors and complex feed components to improve digestibility.
o Action: Enhance the breakdown of fibers, starches, proteins, and phytates, leading to better nutrient utilization.
o Examples: Phytase, xylanase, protease.
5. Antioxidants:
o Purpose: Prevent the oxidation of feed ingredients, thus preserving feed quality and nutrient content.
o Action: Protect fats, vitamins, and other sensitive nutrients from oxidative damage.
o Examples: Vitamin E, selenium, ethoxyquin.
6. Growth Promoters:
o Purpose: Enhance growth rates and feed efficiency.
o Action: May include natural or synthetic substances that stimulate metabolic processes.
o Examples: Hormones, beta-agonists.
7. Flavoring Agents:
o Purpose: Improve palatability and feed intake.
o Action: Enhance the taste and smell of feed to encourage consumption.
o Examples: Sweeteners, flavor enhancers.
8. Mycotoxin Binders:
o Purpose: Neutralize or reduce the impact of mycotoxins present in contaminated feed.
o Action: Bind mycotoxins, preventing their absorption in the gut.
o Examples: Clays, yeast cell wall extracts.

Feed additives play a crucial role in optimizing the health, growth, and productivity of poultry by enhancing the efficiency of nutrient utilization and improving overall feed quality. Their strategic use, tailored to the specific needs and conditions of the livestock, can lead to significant improvements in animal performance and well-being
Antibiotics have historically been used as feed additives in poultry and swine production to promote health, growth, and productivity by mitigating the adverse effects of pathogenic organisms present in the animal’s environment. These organisms can cause subclinical infections, consuming nutrients and producing toxins that lead to intestinal inflammation and reduced nutrient absorption. Antibiotics, when administered in small amounts over prolonged periods, can suppress these microorganisms, enhance nutrient availability, reduce toxin production, and improve the overall health and growth of the animals.

Benefits of Antibiotic Feed Additives:
1. Suppression of Pathogenic Organisms: Reduces the load of harmful microorganisms in the gastrointestinal tract.
2. Improved Nutrient Availability: By reducing microbial competition, more nutrients are available for the host animal.
3. Reduced Intestinal Inflammation: Leads to thinner intestinal mucous membranes, enhancing nutrient absorption.
4. Enhanced Growth and Production: Better health and nutrient absorption result in improved growth rates and productivity.
Commonly Used Antibiotics:
– Tetracycline
– Oxytetracycline
– Auriomycins

Benefits of Probiotics as Feed Additives:
1. Enhanced Gut Health:
o Prevention of Gut Disorders: Probiotics help in maintaining a balanced gut microflora, which can prevent digestive disorders and improve nutrient absorption.
2. Improved Growth and Production:
o Growth Promotion: By enhancing nutrient absorption and gut health, probiotics contribute to better growth rates and productivity.
3. Immune System Support:
o Immune Function: Probiotics can boost the immune system, helping animals resist infections and diseases.
4. Reduction in Pathogen Load:
o Pathogen Control: By preventing pathogen colonization and reducing pathogen load, probiotics help in maintaining overall health.
Probiotics offer a valuable alternative to antibiotics in animal feeds by promoting gut health and enhancing growth and production. Their ability to competitively exclude pathogens and produce beneficial substances makes them effective in supporting overall animal well-being..

Benefits of Probiotics as Feed Additives:
1. Enhanced Gut Health:
o Prevention of Gut Disorders: Probiotics help in maintaining a balanced gut microflora, which can prevent digestive disorders and improve nutrient absorption.
2. Improved Growth and Production:
o Growth Promotion: By enhancing nutrient absorption and gut health, probiotics contribute to better growth rates and productivity.
3. Immune System Support:
o Immune Function: Probiotics can boost the immune system, helping animals resist infections and diseases.
4. Reduction in Pathogen Load:
o Pathogen Control: By preventing pathogen colonization and reducing pathogen load, probiotics help in maintaining overall health.
Probiotics offer a valuable alternative to antibiotics in animal feeds by promoting gut health and enhancing growth and production. Their ability to competitively exclude pathogens and produce beneficial substances makes them effective in supporting overall animal well-being.
Prebiotics Prebiotics are not organism, these are the substance which required by the probiotics organism or in other words these are the substance which promote the growth of probiotic organism for example FOS (fructan oligosaccharide) MOS (mannan oligosaccharide) these are carbohydrate in nature and used as energy source by probiotic organism.

– Common Prebiotics:
1. Fructooligosaccharides (FOS):
o Nature: A type of carbohydrate consisting of short chains of fructose molecules.
o Source: Found in foods like onions, garlic, bananas, and asparagus.
o Function: FOS is used as an energy source by beneficial bacteria, promoting their growth and activity in the gut.
2. Mannanoligosaccharides (MOS):
o Nature: A carbohydrate composed of mannose sugars.
o Source: Derived from yeast cell walls.
o Function: MOS can act as a prebiotic by binding to pathogenic microorganisms, preventing their adhesion to the gut lining and supporting the growth of beneficial bacteria.

Benefits of Prebiotics:
1. Support for Probiotics:
– Enhanced Growth: By providing a food source for probiotics, prebiotics help maintain a healthy balance of gut microflora.
o Improved Function: Support the activity of probiotics, enhancing their ability to inhibit pathogenic bacteria and promote gut health.
2. Improved Digestive Health:
o Gut Health: Promote regular bowel movements and prevent constipation by stimulating beneficial bacteria that produce short-chain fatty acids.
o Nutrient Absorption: Improve the absorption of minerals like calcium and magnesium.
3. Immune System Support:
o Immune Function: By fostering a healthy gut microbiome, prebiotics can enhance immune responses and overall health.
4. Disease Prevention:
o Pathogen Inhibition: Help reduce the risk of gastrointestinal infections and diseases by maintaining a balanced gut environment.

Dr Bhaskar Choudhary
Animal Nutritionist
Biochem Zusatzstoffe Handels- und Produktionsgesellschaft mbH

Abstract:
In the modern poultry industry, ensuring optimal health and productivity in layers, breeders, and broilers under various stress conditions is vital. Feed additives like choline chloride, synthetic betaine (anhydrous and HCl forms), and natural betaine are used to enhance performance. However, synthetic choline chloride and betaine often contain residues of ethylene oxide and trimethylamine (TMA), which pose significant risks to poultry health, including fatty liver syndrome, reproductive challenges, and respiratory hazards. The chemical synthesis of these additives highlights the adverse effects of residue contamination and explains why natural Betaine (anhydrous )(Hepatron/Beta Pro BL) is the superior choice.

1. Chemical Synthesis of Choline Chloride, Betaine, and Betaine Hcl
Choline Chloride Synthesis:
Choline chloride is produced by reacting ethylene oxide with trimethylamine, followed by neutralization with hydrochloric acid:
C2H4O + (CH3)3N + HCl —- (CH3)3N+CH2CH2OH.Cl-

Synthetic Betaine Anhydrous Synthesis:
Betaine is synthesized by methylating glycine with trimethylamine:
NH2CH2COOH + 3(CH3)3N—– (CH3)3N+CH2COO-

Betaine Hydrochloride Synthesis:
Betaine HCl is formed by reacting betaine with hydrochloric acid:
(CH3)3N+CH2COO- + HCl —– (CH3)3N+CH2COOH.Cl-

2. Risks Associated with Ethylene Oxide and Trimethylamine Residues
Ethylene Oxide (EO): permissible limit 0.2mg/g
Source: Ethylene oxide is used as a key reactant in choline chloride synthesis.

Risks and Effects:
Fatty Liver: Ethylene oxide residues exacerbate lipid accumulation in the liver, leading to fatty liver syndrome, impairing metabolism and egg production in layers.
Reproductive Challenges: In breeders, EO residues can induce oxidative damage to ovarian tissues, affecting fertility and hatchability.
Respiratory Hazards: Chronic exposure to ethylene oxide fumes or residues increases oxidative stress in respiratory tissues, leading to reduced lung function and increased susceptibility to respiratory infections.

Trimethylamine (TMA): permissible limit 10 mg/kg
Source: TMA is used as a methyl donor in the production of choline chloride and synthetic betaine.

Risks and Effects:
Fatty Liver: Excess TMA disrupts lipid metabolism by impairing the synthesis of very low-density lipoproteins (VLDL), leading to hepatic fat accumulation.
Reproductive Challenges: In breeders, TMA residues interfere with reproductive hormone balance, reducing fertility and chick quality.
Respiratory Hazards: Volatile TMA emissions irritate the respiratory tract, causing chronic respiratory distress in broilers and layers, especially in poorly ventilated environments.

3. Challenges of Synthetic Additives in Poultry Nutrition
Residue Toxicity: Synthetic choline chloride and betaine often leave traces of ethylene oxide and TMA, causing long-term health risks.
Liver Dysfunction: These residues impair liver detoxification and metabolic efficiency, leading to reduced productivity.
Limited Stress Resilience: Synthetic forms lack the bioactive properties of natural betaine, making them less effective in managing stress.

4. Natural Betaine (anhydrous) (Hepatron/Beta Pro BL): A Safer and More Effective Solution
Residue-Free and Safe: Hepatron/Beta Pro BL, derived from natural sources, is free of ethylene oxide and TMA residues, eliminating the associated risks of liver damage, reproductive issues, and respiratory stress.
Superior Liver Support:
– Enhances lipid metabolism, preventing fatty liver syndrome.
– Boosts detoxification pathways to handle feed-related toxins more effectively.
Enhanced Stress Management:
– Natural osmoregulatory properties stabilize cellular hydration under heat and osmotic stress.
– Promotes better feed conversion and growth performance.

5. Correlation Between Natural Betaine and Poultry Health
Fatty Liver Syndrome Prevention: Natural betaine spares choline and methionine in feed, reducing the metabolic burden on the liver and enhancing lipid transport efficiency.
Reproductive Health Support: Hepatron/BetaPro BL optimizes methylation pathways, improving ovarian function, egg production, and hatchability in breeders and layers.
Respiratory Protection: Unlike TMA-containing additives, Hepatron/Beta Pro BL improves cellular hydration and stress tolerance, protecting the respiratory tract from environmental and metabolic stress.

6. Stress in Poultry: A Multi-Faceted Challenge
Types of Stress in Poultry:
1. Environmental Stress: Heat & cold (Environment) stress in broilers & layer
2. Nutritional Stress: Imbalanced diets and mycotoxin contamination.
3. Physiological Stress: Vaccination, debeaking, and transportation.
4. Production Stress: Egg production in layers and rapid growth demands in broilers.

Role of Hepatron/Beta Pro BL in Feed application for Stress Mitigation:
Layers: Reduces egg drop during heat/Cold stress (Environment physiologica stress/ and improves shell quality.
Breeders: Enhances fertility and hatchability under environmental and nutritional stress.
Broilers: Improves growth performance and livability during transportation and heat stress.
Application of Hepatron/BetaPro BL in Drinking water: 6 hours improved water intake during treatment & outbreak condition it is advisable apart from stress mitigation what mentioned in Feed application for quick support as a clinical Nutrition

7. Why Natural Betaine (Hepatron/Beta Pro BL) is Superior

Conclusion
Residues of ethylene oxide and trimethylamine in synthetic choline chloride and betaine pose significant risks to poultry health, including fatty liver, reproductive challenges, and respiratory hazards. Natural (anhydrous )Betaine (Hepatron/Beta Pro BL) offers a safer, residue-free alternative with superior bioavailability and efficacy. By supporting liver function, improving reproductive outcomes, and protecting respiratory health, Hepatron/Beta Pro BL proves indispensable for sustainable and profitable poultry farming.
References are available on request.

Dr Jeevan Sonawane | Director, Novelvet Farmsolutions

India is one of the fastest growing countries in terms of population, economy, infrastructure, information technology and other segments, yet grappling with persistent challenges like poverty, malnutrition, and nutritional insecurity. Among these, protein malnutrition is a silent crisis affecting millions. Despite being the world’s second-most populous country, over 80% of Indians fail to meet their daily protein requirements. While 75% of the population identifies as non-vegetarian, most consume meat only occasionally—on weekends, festivals, or special occasions. A survey by IMRB revealed that 73% of Indians are protein deficient, and a staggering 93% are unaware of their daily protein needs.

The misconception that protein is essential only for bodybuilders and athletes has left the general population unaware of its fundamental role in overall health. This lack of awareness has far-reaching consequences for individuals and the nation.

How Serious Is Protein Malnutrition in India?
Protein-energy malnutrition (PEM) is a significant public health issue in India, with devastating effects on children and adults alike:
– Global Hunger Index: India ranks 101 out of 116 countries.
– Undernourished Population: India has the highest number of undernourished people globally.
– Child Malnutrition: 35% of children under five are malnourished, and 48% suffer from stunted growth.
– Infant Mortality: 33 of every 1,000 children born in India die before their first birthday.
– Anaemia: 68% of children and 66% of women are anaemic.
– Protein Deficiency: 73% of Indians lack adequate protein intake.

Double Burden: Alongside malnutrition, obesity and non-communicable diseases like diabetes and heart disease are rising due to poor dietary habits.

How Much Protein Are Indians Eating?
The Indian Council of Medical Research (ICMR) recommends 0.8 to 1 gram of protein per kilogram of body weight daily, but the average Indian consumes only 0.6 grams per kilogram. Globally, average protein consumption stands at 68 grams per day, while India lags behind at 47 grams per day.

A survey across 16 Indian cities found that 85% of people believe protein causes weight gain, highlighting the widespread misinformation. Moreover, cereals, which are poor protein sources, dominate Indian diets, contributing 60% of protein intake. Pulses, legumes, meat, and poultry, the richer sources of protein, account for only 11% of dietary energy.

Protein deficiency

Why Are Indians Protein Deficient?
Several factors contribute to protein deficiency in India:
1. Cereal-Dominant Diets: Poor digestibility and incomplete amino acid profiles of cereals make them inadequate protein sources.
2. Shift in Food Habits: Increased consumption of fast foods and processed foods has reduced dietary quality.
3. Poverty and Food Insecurity: Many families cannot afford protein-rich foods.
4. Social Misconceptions: Myths about certain food categories lead to reduced protein intake.
5. Lack of Awareness: Misinformation and myths, especially among women who are key decision-makers in household nutrition, exacerbate the problem.
6. Inadequate Infant Feeding Practices: Poor early nutrition has lifelong consequences.

The Impact of Protein Deficiency
Protein is vital for growth, development, immunity, and repair. Its deficiency has severe consequences:
– For Children: Stunted growth, poor cognitive development, and reduced school performance.
– For Adults: Loss of muscle mass, impaired metabolism, and increased susceptibility to illnesses.
– For the Economy: Reduced productivity, poorer educational outcomes, and long-term economic losses.

How to Mitigate Protein Malnutrition in India
The Indian government has launched programs like the Public Distribution System (PDS), Integrated Child Development Services (ICDS), and mid-day meals. However, these largely focus on cereals. To combat protein malnutrition effectively, we need:
1. Increased Awareness: Massive campaigns to educate the public on protein’s importance and daily requirements.
2. Inclusion of Protein-Rich Foods: Adding affordable protein sources like eggs, milk, and chicken to government nutrition programs like mid-day meal in schools
3. Affordable Protein: Subsidizing protein-rich foods to make them accessible to all.
4. Dietary Education: Promoting balanced diets that include pulses, legumes, and animal proteins.
5. Focused Intervention: Prioritizing nutrition in the first 1,000 days of life, from conception to a child’s second birthday.

How Eggs and Chicken Can Help
Eggs and chicken are among the most affordable and accessible protein sources, offering immense potential to combat malnutrition:
1. Abundance: India is the world’s third-largest egg producer and fourth-largest chicken producer.
2. Complete Protein: These are high-quality protein sources containing essential amino acids not found in many plant-based foods.
3. Nutritional Powerhouses: Eggs are rich in vitamins, minerals, and good fats, while chicken supports muscle strength, immunity, and stress relief.
4. Versatility and Affordability: Easy to prepare, eggs and chicken can fit into any meal plan.

Need for Collective Action
To overcome protein malnutrition, we must act together. Poultry producers, government agencies, social influencers, medical practitioners, and organizations like NECC, Vets in Poultry, PFI, CLFMA, INFAH, IPEMA, ICMR, IMA and NIN must join hands. By promoting chicken and eggs through awareness campaigns, partnerships with health organizations, and inclusion in nutrition programs, we can:
– Educate Consumers: Bust myths and promote protein-rich diets.
– Drive Demand: Inspire families to make eggs and chicken regular dietary staples.
– Strengthen Programs: Enhance government initiatives with animal protein sources.

Fighting protein malnutrition is not just a health issue; it is a mission to secure India’s future. Let’s ensure every child has the opportunity to grow, thrive, and contribute to a healthier, stronger nation. Together, we can make protein malnutrition a challenge of the past.

Poultry production is one of the most advanced agricultural industries, playing a key role in the global food supply. While the poultry industry works to meet the rising demand for high-quality protein, the availability and cost of feed ingredients remain significant challenges for the poultry sector. Poultry feed accounts for more than 70% of total production costs, making it the largest expense in poultry farming. Fluctuations in the prices of key ingredients like corn and soybean meal, driven by global markets and climate conditions, significantly impact feed costs. Moreover, dependency on corn and oil as major energy sources in poultry feed, along with competition for these commodities from biofuel and human food industries, further drives prices up the poultry feed cost.

• Rapid & fast growth -Where important amounts of ATP are absorbed for protein synthesis
• Excitement or stress – Not only for escape but also for macrophages to fight pathogens
• Low oxygen supply – Leading to low ATP production
• Disturbed energy metabolism -Impaired mitochondrial function (Oxidative stress)
• Low feed consumption especially in extreme summer

• GAA has been officially registered as an animal feed additive by the EFSA (European Food Safety Authority) (2009; 2022) & the US-FDA (U. S. Food and Drug Administration)
• GAA supplements account for 40% less cost compared to creatine.
• GAA exerts many non-creatine roles, including the stimulation of insulin secretion, neuromodulation, and vasodilation.
• GAA has an arginine-sparing potential of up to 149% in broilers, thus arginine is more readily available for metabolic processes other than GAA production